Escolar Documentos
Profissional Documentos
Cultura Documentos
2011
Retail
Advertising
Rates
Special A variety of specialized services are avail- Art & Photo Charges:
able to our advertisers including some Art design (if product is not being used in
Services marketing and research information. We also DR.............................................................$50 per hour
offer promotional ideas and artistic
development. Ad Photo (taken by Daily Republic).........$35.00
(Prices do not include sales tax)
Proofs are available upon request. No proofs
shown on late ads or camera-ready ads.
Measurements ROP Pages: 6 Col. x 21-1/2 In. The Daily Republic requests SAU sizes as
& Requirements Tabloid Pages: 5 Col. x 12 In. follows.
Electronic Ad Transfers: We accept ads via black in color separations. All photos need
Electronic Email or FTP as PDF’s only. When sending to be saved as CMYK not RGB.
and Disk ads electronically or on a disk as live files, Disk Drives: Zip Drive (100)
please include all font and graphic files.
Specifications Fonts need to be Post Script fonts and graph- Programs: Multi-Ad Creator, Photoshop,
ics need to be saved as EPSs or TIFFs. For Illustrator, Quark, Adobe Acrabat (all cur-
color ads, no black or no more than 10% rent upgrade)
Comics Spadea wrap and gatefolds available in Sunday’s full color Comics section.
Advertising rates upon request.
A Flexi sized product published 2 Sunday’s per month in the Daily Republic and 1 time per
Coupon Cart month in Tailwind. Half and full page rates available upon request.
Rates for classified display and commercial/private party ads available upon request.
Daily Republic Open Rate: $24.30 per inch
Non- Sunday Open Rate: $26.70 Dollar Volume Contracts:
Contracts are available which combine all dol-
Commissionable Tailwind Open Rate: $13.00
lars spent in all products published by Daily
Display ads will automatically appear on our website as
ROP Rates Today’s Advertiser feature. $5.00 per run, maximum
Republic, Inc. The minimum yearly dollar expen-
diture is $50,000 to qualify.
$10 charge within a 7 day run.
Monthly Earned Rate (min. 15” to qualify) Non-Profit Rate: Daily Republic: $14.35 per inch
Daily Republic:.........................$18.20 per inch Sunday: $15.80 per inch
Sunday:........................................$20.00 per inch Tailwind: $8.50 per inch
Tailwind:.......................................$10.70 per inch
Solano Direct:.............................$6.00 per inch Thank You or Memorial Rate: $14.40 per inch
Frequency Contract Rates Sunday: $15.85 per inch
Min. 4” Sun Min. 15” Sun Min. 30” Sun Min. 45” Sun
6 Wks $16.20 $17.75 $15.30 $16.80 $14.90 $16.35 $14.50 $15.90 Political Rate: $24.30 per inch
13 Wks 15.30 16.80 14.90 16.35 14.60 16.10 14.40 15.85 $26.70-Sunday
26 Wks 14.90 16.35 14.60 16.10 14.30 15.70 13.90 15.30 25% pickup disc. within 7 days. Ads must be prepaid.
52 Wks 14.60 16.10 14.30 15.70 13.75 15.15 13.60 14.95
Solano Direct Rates ROP (mailed to non-subscribers)
* all runs must be consecutive weeks
Front Page: $525.00 includes 4-color
Small Space Program - Starting as low as
Back Page: $450.00 includes 4-color
$215 per/mo. Rates available upon request
TV Daily Rates:
Annual Bulk Space Agreement - (Based on Pricing includes 4-color and is based on a fre-
a 12 month term) quency commitment.
DR SUNDAY TW Front Page: $295.00 includes 4-color - Strip ad only
Inches.............Rates ....... Rates.........Rates Inside Page 2: $250.00 includes spot color
75 Yearly.............$17.25..........$18.90...........$10.00 Back Page: $395.00 includes 4-color
150 Yearly...........$16.80.........$18.45...........$9.90
300 Yearly...........$16.45.........$18.10...........$9.65 TV Daily Listings Rates:
500 Yearly...........$16.30.........$17.95............$9.55 1 col. x 2 inches = $195.00 per month
750 Yearly...........$16.10..........$17.80............$9.45 2 col. x 2 inches = $355.00 per month
1,000 Yearly.......$15.85.........$17.45............$9.30 Minimum 1 month run.
Runs Monday through Saturday with color.
1,200 Yearly.......$15.70.........$17.30............$9.20 (Color based on availability)
1,500 Yearly.......$15.65.........$17.25............$9.10
2,000 Yearly.......$15.40.........$16.95...........$9.00 Discount Program: 1st insertion full rate; 50%
3,000 Yearly.......$15.20.........$16.70...........$8.90 off each additional insertion within a 7-day
4,000 Yearly.......$14.90.........$16.40...........$8.70 period. The first day the ad runs is the first day
6,000 Yearly.......$14.60.........$16.00...........$8.50 of the 7-day cycle. No copy changes. 4-inch
minimum.
Preprint insertion dollars accrued in the Daily
Republic can be credited in determining the Full lineage will be credited for full price ads.
advertiser’s annual contract volume by dividing The total inches of a discounted ad will be
total insert dollars by the open rate. reduced the respective amount in comput-
Advertiser must have approved credit application
on file to be eligible for billing. ing inch volume.
Non- Open Rate: $57.00 per thousand Preprint Frequency Rates: available upon request
Commissionable (4-16 pg. tab or 2-8 pg. std.)
Add $2.00 per 4 tab pages over 16 pages or $2.00 Special size and rate:
Size Rate per thousand
Preprint Rates per 2 standard pages over 8 pages. Add $2.00 per
thousand for zoning. Preprints must be scheduled Single sheet (up to 8 1/2” x 11”) $34.00
7 days in advance, and in-house 5 working days in •Minimum 60-lb. weight, Minimum 4”x6”
advance. A $50 service charge is applicable to a •Minimum 3,000 inserted per publication -
preprint order that is canceled after deadline.
full run only on Sundays and in Tailwind
Total Coverage Solano Direct - (mailed to 21,000 non-subscribers •Add $2.00 per thousand for zoning.
every Wed.); ask for separate rate card. Run min.
Package w/DR of 10,000 in DR and pay only $20/m in SD (certain •Add $2.00 per thousand for “over sized”
restrictions apply) single sheet.
Premium Post ‘Ems: Sticky note advertising placement on Strip Ads: Inside front section ads.
Front Page of the Daily Republic. Full circulation,
Front Page and only - $50 per thousand, one color.
6 col. x 2 inch. Includes 4 color and guaranteed
placement on front of sections. (Front page and
$63 per thousand, 4-color. Shipping costs are
Front Section additional.
Classified not available). $325.00 per run.
Agency
Fifteen percent (15%) commission to commissionable rate structure only, includ-
Commissions bonafide advertising agencies on ing commissionable news plan rates.
The Publisher reserves the right to edit, reclas- ment or any portion thereof.
General sify, or reject any copy, art or advertisement Credit adjustments are limited to the value
Policy that does not conform to our standard of of paid space by the advertiser. A claim for
acceptance. Every effort will be made to any allowance in the event of an error must
accommodate our advertisers with regard be made within ten (10) days after the erro-
to their position requests, but under no cir- neous or omitted insertion. Credit is allow-
cumstance is position guaranteed. Failure to able only for the first day of publication. If
meet a position request will not constitute an advertisment is killed on the day of
cause for an adjustment, refund, or rerun of clearing, the advertiser may be subject to a
the advertisement. 25% cancellation fee based on cost of the
ad. And a $50 hourly charge for design.
To ensure publication, the advertiser must
meet the current deadline schedule. In the Payment terms for advertising are as fol-
event of a holiday or special section, lows: New balance is due and payable by
advance deadlines may be in effect. the 20th of the following month. Finance
charges of 1-1/2% per month (18%APR) will
The Publisher reserves the right to revise be applied to the new balance if unpaid
advertising rates and agreements at any within two months from the closing date of
time upon 30 days written notice to the the statement.
advertiser. All orders and/or agreements
accepted are subject to this notice. Display advertising resembling news text
must carry the line “Paid Advertisement”
The Publisher assumes no liability for any within the border of the ad. Political adver-
errors which may appear in any tising must carry the line “Paid Political
advertisement. Advertising by ...”.
All proofs will be carefully read, but in the
event of an inadvertent error or errors, the The Daily Republic circulation is audited by
Publisher will, upon request, provide to the Certified Audit of Circulations.
advertiser a letter which corrects the error.
2011
Commissionable
Advertising
Rates
Sharon Guy, Advertising Director
Personnel Brian Kermoade, National Advertising Manager
Advertising rates shown are based on a stan- any advertisement, the Publisher will, upon
General dard 6-column format and a 10-column clas- request, provide to the advertiser a letter
sified format. which corrects the error in the
Policy advertisement.
The Publisher reserves the right to edit, reclas-
sify, or reject any copy, art or advertisement The Publisher is not liable for damages
that does not conform to our standard of resulting from entire ommission of an adver-
acceptance. Every effort will be made to tisement or any portion thereof.
accommodate our advertisers with regard
to their position requests, but under no cir- Credit adjustments are limited to the value
cumstance is position guaranteed. Failure to of paid space by the advertiser. A claim for
meet a position request will not constitute any allowance in the event of an error must
cause for an adjustment, refund or rerun of be made within ten (10) days after the erro-
the advertisement. neous or omitted insertion. Credit is allow-
able only for the first day of publication. If
To ensure publication, the advertiser must an advertiser kills an ad on the day of
meet the current deadline schedule. In the clearing, advertiser may be subject to a
event of a holiday or special section, 25% cancellation fee based on cost of the
advance deadlines may be in effect. ad. Advertiser may also be charged $50
per hour for production of the ad.
The Publisher reserves the right to revise
advertising rates and agreements at any Payment terms for advertising are as fol-
time upon 30 days written notice to the lows; New balance is due and payable by
advertiser. All orders and/or agreements the 20th of the following month. Finance
accepted are subject to this notice. charges of 1-1/2% per month (18% APR) will
be applied to the new balance if unpaid
Political advertisements must be paid in within two months from the closing date of
advance. Rates and/or policy information the statement.
are available upon request.
The Daily Republic circulation is audited by
The Publisher assumes no liability for any Certified Audit of Circulation.
errors which may appear in any advertise-
ment. All proofs will be carefully read, but in
the event of an inadvertent error or errors in
Features and Arts/Entertainment - Friday Religion - Saturday, Sunday
other Products Automotive Section - Friday Seniors (Senior Friendly Pages) - Sunday
Employment - Sunday Solano Direct - Wednesday
Food - Wednesday (direct mailed to non-subscribers)
Health - Thursday Tailwind (official TAFB paper) - Friday
Home & Garden - Sunday Teen Page (Eye) - Sunday
Kid’s Scoop - Sunday T.V. Magazine - Sunday
Real Estate - Saturday, Sunday T.V. Daily Listings - Mon. - Sat.
Special Sections Calendar and Media Kit available upon request.
The McNaughton Group of newspapers also include: The Davis Enterprise (Davis, CA),
Winters Express (Winters, CA), The Mountain Democrat (Placerville, CA),
Life Newspapers: Village Life (El Dorado Hills, CA), Cameron Park Life (Cameron Park, CA) &
Georgetown Gazette (Georgetown, CA)
Commissionable Daily Open Retail Rate: $28.56 Daily Classified Employment Rate: $19.64
Sunday Open Retail Rate: $31.42 Sunday Classified Employment Rate: $21.58
Display Rates Daily Open Classified Rate: $18.31
Sunday Open Classified Rate: $20.13
Daily Sunday Daily Sunday
PLAN A Retail............258”.........$22.80........$25.08 Classified.......430”........ $14.70.............$16.16
PLAN B Retail.............516”.........$21.96.........$24.16 Classified.......860”.........$13.86.............$15.25
PLAN C Retail............774”.........$21.22.........$23.34 Classified....1,290”..........$13.11.............$14.43
PLAN D Retail.........1,677”.........$20.46........$22.50 Classified....2,795”.........$12.34.............$13.58
PLAN E Retail........3,354”.........$19.44........$21.38 Classified....5,590”..........$11.40.............$12.54
PLAN F Retail........6,708”.........$18.74.........$20.61 Classified..11,180”.........$10.50.............$11.55
SOLANO DIRECT RATES: TAILWIND RATES:
Open Rate: $8.29 per inch-Retail Open Rate: $15.33 per inch-Retail
Open Rate: $5.25 per inch-Classified Open Rate: $10.70 per inch-Classified
Discount pick-ups not available on Commissionable Display Rates.
Commissionable
1 Color / Black..................................................$291.37 Tailwind $171.01 - One Color/Black
Color Rates 2 Colors / Black...............................................$456.05 or $247.02 - Two Colors/Black
Full Process Color Ads..................................$589.08 Solano Direct $316.77 - Full Process Color
Comics Spadea wrap and gatefolds on full-color comics section available in the Daily Republic
every Sunday.. Advertising rates available on request.
Well said. Well read.
2011
Classified
Advertising
Rates
A variety of specialized services are available Art and Photo Charges:
Special to our advertisers including some marketing Art design: (if product is not being used in
Services and research information. We also offer pro- the Daily Republic).......................................$50/hr
motional ideas and artistic development.
Ad Photo (taken by Daily Republic).........$35.00
Proofs, are available upon request. No proofs (Prices do not include sales tax)
shown on late ads or camera-ready ads.
One Stop Print Program:
From design to print to insertion - rates available upon request.
Space Deadlines for Display Ads: On The Market Listings and Open Houses
Deadlines Monday......................................Thursday 12 noon ....................................................Wednesday at Noon
Tuesday.............................................Friday 12 noon T.V. Daily...........................................Friday 5:00 p.m.
Wednesday...............................Monday 12 noon Automotive Section.......Wednesday 12 noon
Thursday.......................................Tuesday 12 noon Tailwind......................................Monday 4:00 p.m.
Friday....................................Wednesday 12 noon Solano Direct ......................Thursday 10:00 a.m.
Saturday.....................................Thursday 12 noon
Sunday........................................Thursday 12 noon
ROP Pages: 10 Col. x 21-1/2 In. The Daily Republic requests SAU sizes as
Measurements Tabloid Pages: 8 Col. x 12 In. follows;
& Requirements COLUMNS PICAS INCHES
On a 10-col. classified grid, ads measuring 1 Column 5p9 .958
more than 20 inches in height will be billed 2 Columns 12p 2
as 21-1/2 inches. On 5 col. and 8-col. classi- 3 Columns 18p3 3.042
fied tab grid, ads measuring more than 10 4 Columns 24p6 4.083
inches in height will be billed as 12 inches. 5 Columns 30p9 5.125
Upside down ads will not be accepted. 6 Columns 37p 6.167
7 Columns 43p3 7.208
Slicks or veloxes - 90-line screen required for 8 Columns 49p6 8.25
black & white, and color. 9 Columns 55p9 9.292
10 Columns 62p 10.333
Dbl Truck 127p 21.166
Electronic Ad Transfers: We accept ads via black in color separations. All photos need
Email or FTP as PDF’s only. When sending to be saved as CMYK not RGB.
ads electronically or on a disk as live files, Disk Drives: Zip Drive (100)
please include all font and graphic files.
Electronic Fonts need to be Post Script fonts and graph-
ics need to be saved as EPSs or TIFFs. For
Programs: Multi-Ad Creator, Photoshop,
Illustrator, Quark, Adobe Acrabat (all cur-
and Disk color ads, no black or no more than 10% rent upgrade)
Specifications
Reach across 2 counties in the Include your ad in
The Solano-Yolo Red Hot Northern California Market! “The Voice” -
•Daily Republic monthly tab for Fairfield/Suisun Chamber
Connection of Commerce. Distributed on the last
•Davis Enterprise
and Thursday of every month.
•Tailwind (TAFB Pub.)
The Voice •Winters Express 2 col. x 3 inches..................................$63.00
3 col. x 5 inches..................................$125.00
Fairfield/Suisun 5 col. x 6 inches..................................$250.00
Chamber of One Order - One Bill 5 col. x 11 inches................................$500.00
Over 95,000 Readers! 4 color positions are available for an
Commerce Tab *Some restrictions apply additional $205.00
Coupon Cart A Flexi sized coupon product published 2 Sunday’s per month in the Daily Republic and 1 time
per month in the Tailwind. Half and full page rates available upon request.
Daily Republic Open Rate: $15.60 per inch Homeseller Front Page Ad Premium position
Non- Sunday Open Rate: $17.15 in full color - rates upon request.
Commissionable Tailwind Open Rate: $9.15 per inch “On The Market” Listings and Open Houses
Display ads will automatically appear on our website as run on Saturday and Sunday in the Daily
Classified Today’s Advertiser feature. $5.00 per run, maximum Republic. The cost for 4-color photos with tex
Display Rates $10 charge within a 7 day run. is $52.00 each. The deadline is Wednesday
Noon.
Employment Advertising: $16.90 per col. inch.
Sunday Only $17.75 per col. inch. Electronic submission is available and
Pick-up discounts apply. encouraged.
Tailwind Employment $9.10 per col. inch. Real Estate Gallery runs the 2nd and 4th
Solano Direct Employment $4.50 per col. inch Saturday in the Daily Republic. The cost is
“Job Central” $35.00 per week. $52.00 and includes both runs. The deadline
Monthly Earned Rate is Monday at Noon before publication.
(Min. 24 inches to qualify)
Sponsorship Ad runs above the Real Estate
Daily Republic:.....................$10.70 per inch
Transactions. Rates upon request.
Sunday Rate:..........................$11.80 per inch
Tailwind:......................................$7.45 per inch
Solano Direct...........................$3.60 per inch
Non-Profit Rate Daily Republic: $8.70/inch
Annual Bulk Space Agreement
(Based on a 12 month term, not applicable to Non-Profit Rate Sunday: $9.60/inch
employment) Non-Profit Rate Tailwind: $6.30/inch
DR Sunday TW/SD
Inches............Rates.......Rates ....... Rates Non-Profit Employment Rate DR: $11.50/inch
150 Yearly.........$10.25.........$11.20..........$7.05 Non-Profit Employment Rate TW: $5.65/inch
375 Yearly.........$10.15.........$11.10..........$6.95 (Must provide non-profit ID number to be eli-
750 Yearly.........$9.80...........$10.75.........$6.65 gible for the non-profit rate)
1000 Yearly.......$9.60...........$10.60.........$6.50
1500 Yearly.......$9.40...........$10.35.........$6.45
3000 Yearly......$9.00...........$9.90............$6.10
6000 Yearly......$8.60...........$9.50............$5.90 Discount Program: 1st insertion full rate; 50%
Preprint insertion dollars accrued in the Daily off each additional insertion within a 7 day
Republic will be credited in determining the period. The first day the ad runs is the first day
advertiser’s annual contract volume by divid- of the 7 day cycle. No copy changes. 4-inch
ing total insert dollars by the open rate. minimum.
Advertiser must have approved credit appli- Full lineage will be credited for full price ads.
cation on file to be eligible for billing. The total inches of a discounted ad will be
reduced the respective amount in computing
Dollar Volume Contracts: Contracts are avail- inch volume.
Non- able which combine all dollars spent in all
products published by Daily Republic, Inc. The
Commissionable minimum yearly dollar expenditure is $50,000.
Preprint Rates Open Rate: $57.00 per thousand (4-16 pg. Special Size and Rate: Single sheet
tab or 2-8 pg. standard). Add $2.00 per 4 tab (up to 8.5 x11) $34.00 per thousand
pages over 16 pages or $2.00 per 2 standard Minimum 60-lb weight.
pages over 8 pages. Add $2.00 for zoning. Minimum size 4” x 6”
Preprints must be scheduled 7 days in Minimum 3,000 inserted per publication -
advance, and must be in-house 5 working only full run on Sundays and in Tailwind
days in advance. Add $2.00 per thousand for zoning
Non- Add $2.00 per thousand for oversized single
Ask about our One Stop Print Program sheet
Commissionable
Open Rate: $250.00 - One color/black Tailwind and $155.00 - One color/black
Color Rates $380.00 - Two colors/black Solano Direct $215.00 - 4-Color
Color:
$485.00 - 4-Color
Color Frequency Rates upon request
Premium
Post ‘Ems: Sticky note advertising placement on Strip Ads: Inside front section ads.
Front Page and Front Page of the Daily Republic. Must run full cir- 6 col. x 2 inch. Includes 4 color and guaranteed
culation - $50 per thousand, one color. placement on front of sections. (Front page and
Front Section $63 per thousand, full color. Shipping costs are Classified not available). $325.00 per run.
additional.
Advertising
Front Page Ad: Daily: $250
2 col. x 4 inches (based on retail size) Sunday: $300
4-color ad on bottom right hand corner of the front
page of the Daily Republic. Rates effective January 1, 2011
Foy McNaughton; Owner and Publisher
Personnel Peter Herschberger; General Sales Manager
Sharon Guy; Advertising Director
Publications Daily Republic • Tailwind • Solano Direct • Davis Enterprise • Winters Express
Address:
Phone: Fax: Email:
Contact Info (707) 427-6936 (707) 427-6912 drclass@dailyrepublic.net
1250 Texas St. POBox 47
Fairfield, CA 94533
Office Hours Monday-Friday, 8am to 5pm Place your ad 24/7 online at dailyrepublic.com/classifieds
Personnel Sharon Guy, Advertising Director • Kathleen Monroe, Call Center Manager
Address:
Phone: Fax: Email: 1250 Texas St. P.O. Box 47
Contact Info (707) 427-6974 (707) 427-6912 legalads@dailyrepublic.net Fairfield, CA 94533
Cancellations:
Deadines for ad cancellations are the same as Daily Republic classified ads are generally listed
Copy those for placing ads. You will be billed for the days in alphabetical order within each classification,
but this placement is not guaranteed.
Acceptance, your ad actually runs. Rate packages and directory
Copy Acceptance:
rates are not pro-rated.
Cancellations, Payment: The Daily Republic reserves the right to classify
Classified ads are prepaid unless you have estab- and edit all ads or refuse or cancel any adver-
Payment, lished a billing account with our credit department. tisement at any time. Classified advertisements
Adjustments We take Visa, Mastercard, Discover and American are accepted in good faith and must specify a
bona fide offer. The Daily Republic accepts only
Express.
Adjustments: standard abbreviations and requires proper
Please check your ad the first day it is published punctuation. Once your ad is published, copy
and notify us immediately if there is an error. The changes are allowed, provided original content
Daily Republic is not responsible for errors after the of ad and original agreed upon price of the ad
first day. The Daily Republic accepts no liability remain the same. Otherwise, your current ad will
greater than the cost of the ad for errors or omis- be stopped, you will be charged for the days it
sions. Classified line ads that appear online hold no ran (special rate packages are not pro-rated)
monetary value; therefore, they are not eligible for and your new ad copy will start the next publica-
credit or a refund should they not appear online. tion day.
Publications Daily Republic • Tailwind • Solano Direct • Davis Enterprise • Winters Express
Address:
Phone: Fax: Email:
Contact Info (707) 427-6936 (707) 427-6912 drclass@dailyrepublic.net
1250 Texas St. POBox 47
Fairfield, CA 94533
Office Hours Monday-Friday, 8am to 5pm Place your ad 24/7 online at dailyrepublic.com/classifieds
Personnel Sharon Guy, Advertising Director • Kathleen Monroe, Call Center Manager
Daily Republic, Inc. Rates effective January 1, 2011