Marketing Plan of “ Tea Mug ”

4 Brothers ( Pvt Limited )

Submitted To :

Sir Abid Bin Shakir

Submitted By :

Nouman Sarwar ---------------------------- 8052

Syed Ali Hassan Shah ---------------------------- 8040
Saad Abdullah ---------------------------- 8034
Sohaib Hassan ---------------------------- 8051

Submitted Date : 28 / 10 2010

Department Of Business Administration, University Of Sargodha

Sargodha.

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 ACKNOWLEDGMENT

|| Countless thanks to ALLAH Almighty for giving us such extraordinary abilities and making us
privileged enough to take part in such activities and all respects and regards to Holy Prophet
Hazrat Muhammad (PBUH) for giving us the faith paving us on the right path with the essence of
faith in GOD ||

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 Table Of Contents

Executive Summary Page 4

Mission Statement Page 5

Vision Statement Page 5

Competitor Analysis Page 5

Customer Analysis Page 6

Product Image Page 6

SWOT Analysis Page 7 - 8

Market Strategy Page 8

Sales & Marketing Page 9

Implementation Control Page 9

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 Executive Summary

We are going to make innovative product for Tea & Coffee consumers.The innovation which we
add in our cup is that while taking tea or coffee a built-in compartment is being introduced for
placing Biscuits, so that you can present Tea or Coffee to your guets in sophisticated
manner.Quickly, close your eyes and picture the items on your desk: phone, paper, pens, clips and
stapler, tape dispenser, and your favorite coffee mug, the one you received from a client last year.
In the whole world, it would seem that no office desk is complete without the requisite Tea cup,
and quite often, it just happens to have given as a promotional gift. When you consider that Tea is a
staple of all nation, it's obvious why the Tea cup has become one of the most likely places to
advertise and promote. As a matter of fact, the average Tea drinker consumes an average of 3.5
cups of Tea per day, which means that your promotional message and/or logo has the potential of
being seen 910 times a year! How many kinds of advertising medium can generate that kind of
repeat advertising and logo exposure?

With the right marketing and advertising plan, a Tea cup can help you achieve your promotional
objectives and provide long-lasting logo exposure. But how else can businesses leverage the
strengths of a promotional Tea mug to meet their marketing objectives? Consider the following:

Target Audience and the Promotional Benefits

• Well Being and Health - Tea is the number one source of antioxidants all over the world
and directly correlates to a strong immune system. Your employees and/or customers could
potentially miss fewer days of work as a result of common illnesses against which
antioxidants defend.
• Increase Productivity - Tea has been found to make people more focused and aware which
translates into increased productivity for your employees and your business. This is not to
mention the potential decrease in trips employees make to the coffee shop throughout the
day.
• Customer Loyalty and Retention - A Cup or Mug is simply a great place to advertise.
Studies have found that a cup of coffee can make a person feel more content and open to
suggestions and messages, therefore increasing the impact and success of your promotion
• Environmental Awareness - Tea mugs reduce waste by eliminating the use of disposable
foam and paper cups, so it fits in perfectly with any earth friendly promotion.

Whomever your target audience, the promotional Tea mug is a time-tested advertising medium
with a proven track record of effectiveness. For your next promotion, place your logo on a coffee
mug and add a jolt of java to your advertising message.

We would promote our University in our product by placing University Logo & specially for our
students that this Mug will be a memorable object for them after passing out from UOS.

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We will introduce this product for sample only in the market to check the response of customers.
Afterthat we will provide this product in bulk in market. As 68% people of the world drink tea or
coffee so it shows that we will get a positive response for our product.

Our target Customers are :

>> Tourists
>> People who like innovative products.
>> Students
>> Businessmen.

I hope this product will get an attraction for Tea & Coffee lovers & to all those people who want
different & innovative product for daily use.

Mission Statement :
“ Innovative Products for people who desire ”

Vision Statement :

“ We provide creativity & innovative products to people & we want to offer you the product in more
feasible manner as you have. ”

Competitor Analysis

Local Marketplace

What are they

Competitor Key Offer Core customers famous for?
Toyo Nasic Deals in Cups, Mugs, Glass, etc Housewives, Middle Specially in Glass
class families, products
Executives

Bone China Deals in Glass products, Jar, Tea Middle class families Cups & Mugs
Mugs etc

Omroc Deals in Tea Mugs, Glass Executives Glass products

products etc

Nova Deals in Glass products, Jar, Executives Cups

Coffee Cup etc

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 Customer Analysis

Current Future

Job Employers, Businessmen, Students Old age persons, Tea Lovers ( Executive
Daytime class )

Students Businessmen
Evening

Students Businessmen, Employers etc

Weekends

Product Image

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 The Tea Mug and its Market

SWOT analysis:

>> Our STRENGTHS :

>> These mugs offer larger liquid capacity and also come with unique features such as built-in
compartments, insulated walls to retain heat, specially-designed lids to make drinking more
convenient, and much more.

>> Easy to serve your guests in sophisticated manner.

>> It can also be used as a decoration piece.

>> We have not seen any product of our competitor yet.

>> WEAKNESSES of the business :

>> While a bit more expensive than conventional mugs, Tea Mugs are designed to keep Tea hot
longer. Travel mug is able to keep tea hotter for longer periods of time.

>> It’s acceptability in rural areas will be difficult because they are following the traditional norms
yet.

>> OPPORTUNITIES :

>> You can avail the facility of 2 products in one product.

>> As it is an innovative product so we believe that it will be successful because thee trend of people for
buying the creative & innovative product is gradually increased day by day.

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>> THREATS :

>> As we know that Company learns from it,s Competitors, so we have threat that our Product design can
be stolen.

>> As it is a new & innovative product, so the chance of their failure will be there.

>> How we differentiate from our competitors?

>> Design factor

>> Size factor

>> Extra features

>> How do we plan to develop our business?

>> We will introduce our new product as a sample view & not in bulk.

>> Our Target market will be small & covered specific area ( UOS Staff & Students ).

>> The cost of our Mug will be less than actual cost for its, initial success than we have planned that we will
gradually increase the prices & set profit margin.

>> We will also advertise our product by utilizing the facilities of different kinds of Channels like Billboards,
Print Media & Electronic media, Steemers etc.

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 Sales & Marketing

>> Who are our Potential Customers ?

>> Tourists
>> Students
>> Housewives
>> Tea & Coffee Lovers
>> Executives

>> What are our Target Customers ?

>> Tourists
>> People who like innovative products.
>> Students
>> Businessmen.

Implementation Control :

We will try our best to make this innovative product for people who desire different commodities &
InshaAllah we will purely apply our efforts to get best outcomes.