INTRODUCTION

Toyota motors corporation is one of the world’s largest auto makers, offering
a full range of models from mini vehicles to large trucks. Global sale of
Toyota and Lexus brands, combined with Daihatsu and Hino, totaled 6.78
millions.

It owns 12 plants an 11 manufacturing subsidiaries and affiliates in Japan,

Toyota has 45 manufacturing companies in 26 countries which produce
Lexus and Toyota-brand vehicles and components.

Indus Motor Company (IMC) is a joint venture between the House of Habib,
Toyota Motor Corporation Japan (TMC) , and Toyota Tsusho Corporation
Japan (TTC) for assembling, progressive manufacturing and marketing of
Toyota vehicles in Pakistan since July 01, 1990. IMC is engaged in sole
distributorship of Toyota and Daihatsu Motor Company Ltd. Vehicles in
Pakistan through its dealership network.

The company was incorporated in Pakistan as a public limited company in

December 1989 and started commercial production in May 1993. The shares
of company are quoted on the stock exchanges of Pakistan. Toyota Motor
Corporation and Toyota Tsusho Corporation have 25 % stake in the company
equity. The majority shareholder is the House of Habib.

IMC's production facilities are located at Port Bin Qasim Industrial Zone near
Karachi in an area measuring over 105 acres.

Indus Motor company's plant is the only manufacturing site in the world
where both Toyota and Daihatsu brands are being manufactured.
Heavy investment was made to build its production facilities based on state
of art technologies. To ensure highest level of productivity world-renowned
Toyota Production Systems are implemented.

IMC's Product line includes 6 variants of the newly introduced Toyota Corolla,
Toyota Hilux Single Cabin 4x2 and 4 versions of Daihatsu Cuore.

COLLABORATION
EQUITY

Toyota Motor Corporation

Toyota Tsusho Corporation

House of Habib

BUSINESS

TOYOTA GROUP

Technology & KD Parts

Materials, Parts &

Logistics Support

Technology KD Parts

Hilux Frame & Deck

Management Team

Mr. Ali S. Habib

Chairman
Mr. K Hyodo
Vice Chairman
Mr. Parvez Ghias
Chief Executive Officer

INFORMATION TECHNOLOGY
Mr. Adnan Qazi
Chief Information Officer

FINANCE
Mr. Muhammad Faisal
Chief Financial Officer

Mr. Mustafa Hasan Lakhani

Company Secretary

HUMAN RESOURCE
Mr. Salim Azhar
Director

LOGISTICS, ADMINISTRATION & COMMERCIAL

Mr. Salim Azhar
Director

MANUFACTURING
Mr. M. Okimoto
Director

SALES & MARKETING

Mr. Raza Ansari
Director

INTERNAL AUDIT
Mr. Ahson Tariq
Chief of Internal Audit

CUSTOMER RELATIONS
Mr. Adnan Qazi
Head of Customer Relations

Vision

"IMC’s Vision is to be the most respected and successful enterprise,

delighting customers with a wide range of products and solutions in the
automobile industry with the best people and the best technology".
 • The most respected.
• The most successful.
• Delighting customers.
• Wide range of products.
• The best people.
• The best technology.

Mission
Mission of Toyota is to provide safe & sound journey. Toyota is developing
various new technologies from the perspective of energy saving and
diversifying energy sources. Environment has been first and most important
issue in priorities of Toyota and working toward creating a prosperous
society and clean world.

ACT # 1

“Action Commitment Teamwork for becoming # 1 in Pakistan”

… means a committed team to make Indus # 1

in:

• Respect and Corporate Image

• Customer Satisfaction

• Quantity in Production &

Sales

• Quality & Safety

• Profitability

Strategic Objective
Achieving Market Leadership by Delivering Value to Customers
 • Following our “Customer First” philosophy in manufacturing and providing
high quality vehicles and services that meet the needs of Pakistani
customers.

• Enhancing the quality and reach of our 3S Dealership Network.

• Employing customer insight and feedback for continuous corporate

renewal, including product development, improving service and customer
care.

Bringing Toyota Quality to Pakistan

• Maximizing QRD (Quality, Reliability and Durability) by built-in engineering.

• Transferring technology and promoting indigenization at IMC and Vendors.

• Raising the bar in all support functions to meet Toyota Global Standards.

Optimizing Cost by Kaizen

• Fostering a Kaizen culture and mindset at IMC, its Dealers and Vendors.

• Implementing Toyota Production System.

• Removing waste in all areas and operating in the lowest cost quartile of the
industry.

Respecting our People

• Treating employees as the most important sustainable competitive

resource.

• Providing a continuous learning environment that promotes individual

creativity and teamwork.

• Supporting equal employment opportunities, diversity and inclusion without

discrimination.

• Building competitive value through mutual trust and mutual responsibility

between the Indus Team and the Company.

Becoming a Good Corporate Citizen

 • Following ethical business practices and the laws of the land.

• Engaging in philanthropic and social activities that contribute to the

enrichment of Pakistani society, especially in areas that are strategic to both
societal and business needs e.g. Road Safety, Technical Education,
Environment Protection, etc.

• Enhancing corporate value and respect while achieving a stable and long-
term growth for the benefit of our shareholders.

Financial Objective

Current Strategies
Corporate Level

Business Level

Functional Level

Competitive Strategy

Strategy Formulation Analytical

Framework

Stage 1.
Input Stage:

• EFE (External Factor Evaluation Matrix)

• CPM (Competitive Profile Matrix)

• IFE (Internal Factor Evaluation Matrix)

Stage 2.

Matching Stage:

• SWOT Matrix (Strengths-Weaknesses-Opportunities-Threats)

• SPACE Matrix (Strategic Position and Action Evaluation)

• BCG Matrix (Boston Consulting Group)

• IE Matrix (Internal-External Matrix)

• Grand Strategy Matrix

Stage 3.

Decision Stage:

• QSPM (Quantitative Strategic Planning Matrix)

SWOT Analysis
Strengths

• Competitive pricing

• High market share.

• High durability.

• Easy availability of spare parts.

• Aerodynamic body shape.

• Elegant body features.

• Comfortable ride.

• Luxurious car interior

• High goodwill.

• Prestigious car history.

• Good resale value

• Swift distribution channels.

• Low fuel consumption.

Weaknesses

• People often criticize the breaking of the car although that braking
system of the car has been updated to ABS but still the body rolls
when the brakes are applied at high speed

• The cheesy of the car is not stable while doing high-speed sharp turns.
 • The body of the car is too heavy. The rims and tires of the car are not
impressive

• The cars steering is a bit light and the driver cannot feel the road

Opportunities

• Making a sporty version of the car just like the CIVIC TYPE-R, This is the
faster racing version of HONDA CIVIC.

• Market for less than 1000 cc cars can be grab by introducing Toyota
own Manufactured cars.

• Advance version of XLI can be introduced with added option and in

different colors to maximize sale XLI models.

Threats

• Swift competition from other manufacturers'' mainly Japanese and

Korean car-makers

• High oil prices resulting in decrease in demand of fuel thirsty sedans

• Global inflation due to increase in population and high oil prices may
result in decrease in demand of sedans

• Increase in demand of other cars may result in downward trend of the

brands goodwill

• Currently Pak Suzuki is posing a threat as Pak Suzuki is producing

cheap cars and is targeting the lower-middle and middle income group
consumers
• Permission given by the Government to the overseas Pakistanis to
import used cars in Pakistan.