Design Methodology & Research

Research on Traffic Congestion

in Bangalore

Bhagvanji.M.Sonagra
BTB09090927
M.Sc[Engineering] in Product Design FT ‘09

Module Leader :
Prof. Prakash V. Unakal
MSRSAS, Bangalore

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 1

 Aim and Objective of Research
Aim

To improve traffic condition in the city and explore new

opportunities for business

Objective

•To carry out research on traffic condition and problem

•To use techniques and design research methodology for
need analysis
•To develop the idea & strategy in area of focus

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 2

 What is traffic congestion?

• Traffic congestion occurs when a volume of

vehicles and people generates demand for
space greater than the available road
capacity. It is call ‘saturation’.
• Roads are overloaded with busses, cars,
trucks, bikes, pedestrian which creates
traffic jam.

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 3

 Design Methodology & Process
Questionnaire
method

Email survey

Congestion Research Ethnography Ideas &

QFD Design brief
Problem Methods research strategy

DATA COLLECTION ANALYSIS SYNTHESIS

Market survey

Literature
Research

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 4

 Design Methods
Questionnaire
method

Congestion Research Ethnography Ideas &

QFD Design brief
Problem Method research strategy

Published Reports

Journals
Literature Required
Research Newspaper data's Data’s for
Traffic
Congestion
Case study
Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 5
 Research on root cause factors for traffic congestion:
Urban Population
Literature
Research

Bangalore
City
6.8 Billion

1.18 Billion
(17.25 %)
74 Lakhs

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 6

 Research on root cause factors for traffic congestion:
Bangalore Population density per zone
Literature
Research

Population Employment
ZONE 04 Zone density density
1 26,479 10468
2 15,974 4503
3 26,580 7209
ZONE 08 ZONE 01 4 3,738 1239
ZONE 02 5 4,221 2227
ZONE 05
6 6,404 2727
7 709 377
ZONE 03 8 5,816 1347
ZONE 07
Population & Employment
ZONE 06 Density (per sq. km) (2008)

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 7

 Research on root cause factors for traffic congestion:
Vehicles
Literature
Research
Number of Motor Vehicles Registered for use in Bangalore city

Years Two Three Cars Jeeps Taxies Buses Trucks Tractors Trailers Maxi Others Total

Wheelers Wheelers Cab

1998 892674 54689 160869 6676 5144 15832 34708 5357 4822 3195 12474 1196440

2008* 2263552 95859 515109 7272 30940 50096 109051 19151 11779 18653 52668 3174130

The annual rate of growth of motor vehicle population in Bangalore has been about 10% per
year during the decade (1998-2008)

Motorized passenger trips all types of mode

Year PT Auto Car TW Cycle Walk

2008 45% 13% 12% 25% 1% 4%

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 8

 Research on root cause factors for traffic congestion:
Distributions of Lands & Transportations
Literature
Research

Existing Land Use

Pattern in BDA area

Mode wise Distribution of

Registered Vehicles

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 9

 Research on root cause factors for traffic congestion:
Travel Speed & Congestion Index
Literature
Research

Zone wise Average Journey Speed Congestion index

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 10

 Design Methods

Questionnaire Written questions

method in hard copy

le
op
Pe
Written questions in
Email survey soft copy via e-mail

Congestion Research Ethnography Ideas &

QFD Design brief
Problem Method research strategy

Literature
Research

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 11

 Collected Information through survey
• Level of “Traffic” in Bangalore City Questionnaire
method

• Preferred Mode of transportation you used in the city

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 12

 Collected Information through survey
• Rating for Current facilities in Bangalore city Questionnaire
method

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 13

 Design Methods

Questionnaire
method

Email survey

Congestion Research Ethnography Ideas &

QFD Design brief
Problem Method research strategy

Literature
Research

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 14

 Ethnography Survey
Ethnography
research

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 15

 People Voices from Ethnography Survey
Ethnography
research
• The condition of traffic is bad in Bangalore.
• Extreme congestion
• No proper planning for parking
• No provision for car parking and people park their
vehicles anywhere on the road.
• Traffic system is not proper
• Traffic timing of signals are not works properly
• The roads are in bad condition.
• The roads are very narrow

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 16

 People Voices from Ethnography Survey
Ethnography
research
• Need wider roads
• Need some arrangement for 4 wheeler on the road
• Eliminates the 4 wheeler vehicle
• Digging roads at day time create traffic jam
problem.
• Preferred personal vehicles because public
transportation takes more time in the city.
• Need new technology for traffic signal
• Lots of junctions which consume more travel
time and fuel.

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 17

 Quality Function Deployment

Questionnaire
method

Customer
Email survey Voices

Congestion Research Ideas &

Problem Method
Ethnography
research QFD Design brief
strategy

Technical
Voices
Literature
Research

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 18

 Quality Function Deployment
QFD

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 19

 Customer requirements
QFD
• Improve vehicles on the road
• Wide Roads size
• Easy Internal transportation
• Traffic single work's all time
• Easy driving
• No waiting for bus
• Need Bus information
• Need Traffic discipline
• Parking for 2 and 4 wheeler
• Reduce waiting period at each junctions
• Pedestrian improved

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 20

 Technical descriptors
• Vehicles shape QFD

• Road width
• GPRS systems
• Time to service
• Improve road
• Traffic single control
• Improve Parking Place
• Road user information
• On time Bus information
• Improve Internal transportation
• Electrical Sources
• Incident information
• Over drive provision
Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 21
 PRODUCT/SERVICES DESIGN PROCESS:

QFD
PRODUCT/SERVICE

S
PRACTICALITY

C
S
MIC

ET I
ONO

ES TH
ERG

A
(13)On time Bus information (10)Vehicles shape
(6)Percent on time (11) Road width
(1)Improve Internal
transportation
(2) Incident information
(3)Traffic single control
(4)Improve Parking Place
(5)Electrical Sources
(7)Road use Priority
(8)GPRS systems
(9)Road user information
(12)money for road use

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 22

 Design Brief
Questionnaire
method

Email survey

Congestion Research Ethnography Ideas &

research
QFD Design brief strategy
Problem Method

Literature
Research

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 23

 Design Brief
Design brief
• Design a system in such a way that fulfill the
Internal transportation of the city with help of
Incident information.
• It have latest traffic control system with parking
arrangement.
• The vehicles could be used electrical sources and
have a facilities of Percent on time for services.
Objective for business
• To develop a new technology to reduce the
traffic congestion and explore the new area
of business.
Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 24
 Design Methods
Questionnaire
method

Email survey

Congestion Research Ethnography

QFD Design brief Ideas &
Problem Method research
strategy

Literature
Research

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 25

 Idea generation and strategy
Ideas &
strategy

Information management for traffic

Install camera/Recorder

Detect and
count vehicles

Sent back data to

Main Traffic control

Analyzed the data’s

Transferred to
each indicate boards

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 26

 Idea generation and strategy
Electrical vehicle use for traveling on rent basis Ideas &
strategy

A B

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 27

 References

1. Bangalore Metropolitan Land Transport

Authority, http://www.bmlta.org/Indicators2008

2. Azeem Uddin,Traffic congestion in Indian cities: Challenges of a

rising power, March 23,2009

3. The Times of India,

http://timesofindia.indiatimes.com/city/bangalore

Bhagvanji.M.Sonagra M. S. Ramaiah School of Advanced Studies 28

Thank You

M. S. Ramaiah School of Advanced Studies 29