Mission statement:

The mission of the company is to alleviate poverty and protects the environment through
applied research and development of renewable energy based technologies.

Initially, we planned to concentrate on Solar Energy as it has vast potential in our country
having abundance sunshine. Strategic Alliances with the leading players (manufacturers /
organizations) have been developed; so that we can introduce latest technologies in the
field of Solar Energy in Pakistan .

Our mission is to popularize and deliver Solar Energy solutions to rural households and
market various solar energy products all over the country; as Clean, reusable and
affordable solar power is increasingly being recognized worldwide as the leading
alternative energy source for the 21st century. At the threshold of energy crisis being
faced by our country, SOLTECH passionately committed to combine latest solar
technology with nature’s most abundant resource ( SUN ) to deliver the cleanest, most
affordable and energy efficient solutions for a green future; and contribute towards
poverty alleviation of our country.

Introduction

SOLTECH International is engaged in the field Renewable Energy such as Solar, Wind
and Bio-gas. Main objective is to produce electricity to fulfill the minimum requirement
of electrical power after energy crisis and dusk in the remote rural areas of Pakistan ;
where conventional electricity could not reach in foreseeable future. SOLTECH is one
of the pioneer established solar companies in Pakistan. Since 2001 our company has been
installing solar systems for its residential, commercial and municipal clients. As a pioneer
in the solar field, we have witnessed the industry evolve from "ground zero." In this
period we have experimented with different system designs as well as a myriad of
different solar collectors, controls, pumps, and storage media. As a result we have
"hands-on" experience with applications that are truly cost effective and long lasting.
SOLTECH can provide a feasibility study that encompasses solar and details the
complete energy picture for an entire facility. SOLTECH does not represent just one
manufacturer of solar equipment and reserves its recommendations until after the site is
examined. As an energy consultant, SOLTECH can design a solar system to fulfill the
needs of anybody from the do-it-yourselfer to the architectural, engineering and
construction sectors.

General Manager

Marketing

Finance
 Human Resource

Advertising

Sales management

Accounts

Purchases and sales

Administration

Wages

Personnel

Hierarchy

General Manager :

Abid Nisar Lodhi (MBA from IBA PU Lahore)

　
　

Head of marketing dept :

Awais Ahmed
(MBA from
IBA PU
Lahore)

Head of finance dept:

M. Ifrahim (MBA from IBA PU Lahore)

Head of human resource dept:

Ayaz Mahmood (MBA from IBA PU Lahore)

Head of advertising dept:

Abid Nisar
(MBA from
IBA PU
Lahore)

Head of sales dept:

Muhammad Arif (MBA from IBA PU Lahore)

　
Head of Accounts:

M. Afzal (MBA from IBA PU Lahore)

Head of administration:

Ayaz Mahmood (MBA from IBA PU Lahore)

　
PRODUCT:
Every home solar electric system has

5 essential parts:

· Solar panels

· Inverter

· Racking

· Wiring

· AC and DC safety shut-offs

Many solar systems also have these:

· Solar energy monitor (recommended)

· Net meter (recommended)

· Battery back-up (not recommended)

A home solar electric system works when sunlight hits the panels. The
panels capture sunlight and convert it into direct current (DC)
electricity. Then, the electricity goes through an inverter which
converts the DC electricity into alternating current (AC) electricity. AC
electricity is what you can use throughout your home

Solar panels are made up of many solar cells. Each solar cell is made
of a semiconductor material so it can conduct electricity.

When a little packet of energy that comes from light - called a photon
- hits a solar panel, electrons break away from the atoms of the
semiconductor material and start flowing. And, an electric current is
created.

This direct current (DC) electricity flows through the inverter where it's
converted into alternating current (AC). AC electricity is what we use
to power our homes.

COST OF SOLAR SYSTEM

The cost of a standard home solar electric system can be

anywhere from Rs20,000 depending on these factors:

· System size
A larger system will be more expensive and system size depends
on how much energy you need. System size is the biggest factor
that determines how much solar costs.

· Brand of equipment
As with everything, some brands are more expensive than
others.

· Equipment quality
Less efficient solar panels are less expensive but you also will
need to buy more to produce the same amount of power.

Cost of labor

· Federal and local solar rebates

Larger state rebates make for a less expensive system. Most solar
installation companies will let you pay the after-rebate price and then
they'll take the rebate when it comes. In other cases you may have to
pay the full price of the system and wait for the rebate yourself

The costs of solar energy can be high. Overall, the cost of a solar
system is usually between Rs8 and Rs10 per AC watt and this adds up
to a high total price tag. But, when you buy a solar system, you're
paying in advance for 50-60 years of power. When you think of it that
way, the cost of solar energy is not much compared to what this power
will cost from the utility company over the next 50-60 years.

This is especially true when you think about solar as an investment.

Plus, there are new affordable options for solar, which cost much less
upfront. With the price Rs20000 of the solar system you can run four
tube lights and two fans. But if you demand for higher solar system for
the appliances then the price will also be increased automatically.

Cost Breakdown

When you buy a solar electric system, here's where your money goes:

· Solar panels are 60% of the cost - they're mostly made up of

pure silicon, which is expensive and takes a long time to make.

· The inverter makes up about 10% of the cost

· All the other parts, like wires and racking, is about 15% of the
cost

· Labor is also about 15% of the cost

　
　

We provide free installation of our solar system to our

customers.
　
Placement:
1. For the better utilizing our sources, we are outsourcing.

2. In order to reach to the maximum number of consumer we have established 15

franchises in major cities(Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan,
Bahawalpur, Rahim yar Khan, Sahiwal, Peshawar, Haiderabad, Sukher, Okara, Queta,
Gilget) of Pakistan.

3.To provide the best service to our consumer we have maintained the certain standards,
franchises are suppose to strictly followed that standards to achieve the maximum
customer satisfaction.

4. Our head office is situated in Lahore, Pakistan.

　　

Promotion:

Guerrilla marketing

Guerrilla marketing is an unconventional system of promotions, running on a very low

budget, by relying on time, energy and imagination instead of big marketing budgets.
Typically, guerrilla marketing is unexpected and unconventional, where consumers are
targeted where they would not be expecting, which can make the idea that's being
marketed memorable, generate buzz, and even spread virally.

So as in SOLTECH, Promotion is generally sub-divided into two parts:

· Above the line promotion:

Promotion in the media (e.g. TV, radio, newspapers and Internet) in which the We
pay an advertising agency to place the ad.

· Below the line promotion:

 All other promotion. Much of this is intended to be subtle enough for the
consumer to be unaware that promotion is taking place. E.g. sponsorship, product
placement, endorsements, sales promotion, merchandising, direct mail, personal
selling, public relations, trade shows.

Broadcasting advertisement:

Commercial advertisement is the practice of broadcasting for profit. This is normally

achieved by interrupting normal programming to air advertisements, also commonly
called "commercials" in this context.

For this purpose we are using

· cable television,

· satellite television,

· and satellite radio,

though such services are generally partially or wholly paid for by local subscribers, much
of the programming, particularly on cable television, is produced by company operating
in much the same manner as commercial broadcasters, and both they and often the local
cable provider are selling commercial time in the same manner.

Interactive media:

Interactive media is the integration of digital media

And for promotion of Soltech Products we including combinations of

· electronic text

· graphics

· moving images

· and sound,
into a structured digital computerized environment we allow people to interact with the
data for appropriate purposes.

The digital environment we include the

· Internet,

· and interactive digital television

· We have developed the a website to get the feedback of the customers

which is www.soltech.com.pk

PULL STRATEGY:

For Creating the sufficient consumer demand of soltech products we are using pull
strategies to pull the product through the channels, that is the consumers are encouraged
to demand the product from retailers who in torn place orders with wholesaler or
manufacturer to meet the consumer demand.

This is done by heavy advertisement and suitable prices of products.

Franchise premium & contest:

We have given our franchises to install hundred solar systems in three months and if any
franchise achieves this target he will get 5% extra discount within this period

Minimum price of solar system =20000

Number of home install=100

Total target sale to achieve extra discount in first three months =Rs2000000

And we are also giving umra ticket and to our franchise who get the maximum sale
during the first year. This offer include two umra tickets plus Rs30000 in cash.

Advertising Allowance:

The company is bearing all the advertising expenses in newspapers, magazines, radio,
TV, billboards, transit media but to enhance of interest of our franchises we have also
given a special permission to our franchises that they can make their own advertising
strategy according to the local environment with complete harmony of company's overall
advertising strategy to support company's objective and company will pay 50% of these
expenses.

Coupons

For the month of February, we are distributing our free coupons in Sunday, special
edition of daily newspapers like The nation, The Dawn, Express, Jung, Naw e Waqt and
weekly edition of these newspaper magazine. We are providing our coupons through
Spiders magazine, Reader Digest, Business recorder and Business Plus. We have also
placed our coupons on large departmental stores like Metro, Makro, Pace , Alfatih, Chen
one in Lahore and large departmental stores in other cities.

There are a few main purposes for the issuing of these coupons to the public First one is
the customer having this coupon will get 3% discount at the purchase of solar system.

Second one is that if they do not use these coupons to purchase the solar system, they can
send us these coupon on our P.O box number # 12345.

And at the end of first two months, we will held a lucky draw of these entries and will
distribute five solar systems among winners. Each person can make only one entry and
the person who used these coupons in the purchase of solar systems will automatically
added in lucky draw.

Third one from these entries of coupons we will our database and which be helpful to us
in telemarketing which we planned to start from the month of June.

Lobbying :

We have also include some renowned personalities like chairman of water and power
development authority(WAPDA) to avoid conflict the between WAPDA and SOLTECH.

Special event management :

We also held some special events through like Jashan Bahran, mother day, Eid days,
Independence day etc.

We work closely with administration of these events to organize and manage such events.
We provide them solar system for the purpose of electricity and in return they allocate us
a special place in which we demonstrate how solar system works. The purpose activity to
create the awareness of our product among every person.

Sponsorship:

We are sponsoring the sports(cricket, football, hockey,

In cricket, football and hockey matches we sponsors digital tv screen in the ground which
totally based on solar system. We are also providing PCB assistance developing new
stadiums around the country. We are also providing our assistance in football and
hockey.

Causes

The mission of the company is to alleviate poverty and protects the environment through
applied research and development of renewable energy based technologies.

To support our mission, we are working in rural areas where traditional electricity is not
possible to reach. We are providing electricity facilities in schools, basic health unit
(B.H.U) of rural areas. And for this purpose we are working closely with ministry of
health and ministry of education. We are also providing assistance in mega project of
large organizations such as Shokat Khanum Memorial Hospital which works for poor
cancer patients and it is only cancer curing hospital who is working at large scale. Our
solar system provides nonstop electricity in specific units of SKH.

In some charity houses like edhi, Fatmi, SOS village trust we are providing free systems
installation.

In large public hospitals like Jinah, Mayo, Nishtar, Victoria, we provide free solar system
in the operation theatre of these hospitals.

Endorsements

Advertisers have attempted to quantify and qualify the use of celebrities in their
marketing campaigns by evaluating their awareness, appeal, and relevance to a brand's
image and the celebrity's influence on consumer buying behavior.

For this purpose we an endorsed Former Pakistan Cricketer Imran Khan for brand
ambassadors.

　
　

We will place our ad in print media in two stages

In first stage, we will run an ad in print media for the span seven days to create curiosity
this ad will give no idea about our product and company.

After seven days, we will launch our second ad to introduce our product. Our ad will be
in this order.

Second ad will be

We will place our ad in digital media in two stages

In first stage, we will run an ad in print media for the span seven days to create curiosity
this ad will give no idea about our product and company.

After seven days, we will launch our second ad to introduce our product. Our ad will be
in this order.

our print media ads will used in out door media such a bill board, transit media etc. And
we will use the same strategy which we adopted in print and electronic media.