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management process
YVES BOISSELIER
Several factors in our society develop the need for collaborative solutions to be implemented between
all types and all sizes of actors (from big to small, from very specialised to general) and accessible at
any time, anywhere on any type of equipment. Development of innovative products and services to
faster satisfy clients (even on a 1:1 approach) requires shortening the time to production and the time
to market with greater distance between teams and increased number of technologies/fields of exper-
tise. All that supply chain is more and more obliged to work in a project mode approach and even to
Yves Boisselier marry competitors for the time of the project. Intranet based groupware or collaborative solutions to
is Director of
support the innovation phase of a product and even its production become more and more natural.
ACTIF-Europe
and member
of ISPIM What is hiding behind these solutions? The most integrated or sophisticated collaborative system is
not always the most appropriate one for your project. It is often better to start small and with common
sense, to make sure your intranet collaborative solution will grow with your project and successfully
support your product/service innovation process. Don’t forget, the human factor remains the most
important part when we talk about collaboration!
Think global Act local … • The whole supply chain is involved in the develop-
… Think local Act global ment process. Clients no more want a product; they
No question that: are asking for an integrated service or a function
• Present acceleration of pace in developing products (the product has to provide a function/service).
and services to final client is still increasing and This approach is spreading out along the whole
will not slow down. chain from the end-users’ request to the various
sub-contractors on the way who are no more simple
• More and more developments are becoming global: suppliers but have become technology partners.
- Distances between actors is increasing, This approach has been strongly developed in a
project mode where collaborative tools present
- Teams work with/on different time zones, high added-value.
- Different cultures and ways of thinking, proce- • A job market with economic and time pressures
dures or processes have to find common areas of comes back to smaller units (huge companies, even
understanding and exchanges keeping in mind if they are still big, have had a tremendous decrease
the satisfaction of the local needs of their end- in number of employees). Small becomes more and
clients, more beautiful but is implemented in a networked
and project approach. In parallel with the project
- Regulations also quickly change in content/pro- mode, the explosion of independent actors or small
cedure at national, federal, European or inter- units reveals the necessity for efficient collabora-
national levels or in spirit (e.g. precautionary tive ways. Another trend of the present job econ-
principle). Products and companies have to adapt omy market is to look more and more for “off-
as well as to innovate. I have already been able shore” work forces. “Off-shore” also means remote
to support an SME for whom new regulation is teams, sliced projects, enhanced management sys-
a catalyst for innovation they developed and tems for logistics, quality, engineering, marketing
implemented remotely with the support of simple … and all the supply chain aspects.
intranet tools.
The question is not whether or not to introduce an
• Competences, skills and know-how are not any intranet/collaborative Internet (or telecom) based sys-
more within one single company. There is a neces- tem, but how to do it in an efficient way to really sup-
sity to regroup forces even between competitors port the innovation process and to fulfil expectations
with an acceptance of a kind of DMZ (demili- of the various target groups (actors from the whole
tarised zone) where people can share info in a chain: up- and down-stream, but also shareholders,
secured way (compared to the world outside the end-users, employees, …). It is no longer a game of
project, but also to the other partners).
This presentation will focus on intranet based systems As you are gathering people in a relatively long term
for product development involving multi types of project (over a few months, because when you add all
actors’ cooperation at various levels. I will not deal people-months together you start having an important
with intranet based systems for a purely technical investment to valorize), you have to make sure that
solution in a product innovation process such as CAD the same words mean the same to everyone in their
(Computer Aided Design) systems for remote teams, own environment and language, and that the mission,
which can “simply” be implemented in an intranet aims, objectives and milestones are clearly and
environment provided that you look carefully at the commonly understood and shared right from the
different procedures and “house-style” aspects. beginning.
• “Common sense” as being able to speak the same Do it the right way …
language, i.e. the same idea behind the same words. Can be summarised in one word: Quality. Whatever
you name it, the easiest way to describe it is the TQM
When you set up a new environment, usually with approach (Total Quality Management).
people not used to working together and drift para-
digms, you have to keep things concrete and much If anything is unclear or looks wrong, press the alarm
focused. Often very common or simple ways of doing button and discuss it! Don’t wait until problems get
things, defining procedures, implementing workflow worse! You have to set up an interactive alert collab-
and monitoring systems have the best impact when orative sphere within the project. This quality
you base them on self-evident behaviour. This ap- approach works as well on the working group envi-
proach is even more important when you work in a ronment/rules as on the intranet based system. Your
group on an innovation product project where you intranet based system should also support the TQM
have to concentrate innovation power to the content approach, with a clear support and a hotline system
• Information technologies (hardware and software) Depending on the size of the project you manage,
change rapidly. Your first solution can become keep in mind the level of monitoring you want to
obsolete quickly. Then you have to cope with it for implement. Administration or management time by
several years or make new investments. The same user directly accountable to the collaborative tool
goes for maintenance costs; they can rise rapidly. should not exceed 10 % of the total project. It should
Using a third party provider suppresses that risk. normally amount to about 5 % once the learning step
has been assimilated. If it goes close to 10 % or more,
• You may not want competitors to have access to then you had better look to your procedures or infra-
your computing system with a certain level of structure to simplify and improve them. These 10 %
rights. And reciprocally, competitors may not like are largely covered by the positive input of the col-
to be hosted and depending on your systems. An laborative tools.
external platform is often considered neutral.
In the same spirit as you will go for a third party
• You may need to combine several collaborative provider, the more you use the tool and the more you
tools, the collaborative and central repository plat- mutualise it on several projects, the higher profit and
form, and also some phone conferencing, video benefit your get. Therefore, in the first place or first
conferencing or web conferencing tools. You can trial for a collaborative tool, the time spent on facili-
highly simplify your infrastructure by using a third tator and support jobs has to be considered as an
party provider for a web conferencing tool that you investment and not benchmarked to the 10 % rule
can rent per hour/minute in the same way you on the first project as mentioned above.
make a phone call.
Depending on the size of the projects managed by
the group or on its confidentiality/security, return
Cost effective … on investment can be covered during the life of the
Apart from maintenance and obsolescence costs, you project. Only in case you have very sensitive projects
have to keep in mind that any system should be cost to manage, you may be obliged to invest in a high
effective as well in quantitative and qualitative terms security platform of which security cost may be cov-
as in time, budget, comfort, security, development, ered separately. But don’t be paranoid, only very few
knowledge and experience capitalisation. projects require a top security level on a collaborative
platform.
For instance, depending on your main working pat-
tern, it will not be interesting to use collaborative The digital work place you will use for the develop-
tools to manage a small project of a few weeks’ dura- ment of your innovative products can also very
tion with collaborative tools if you only have that rapidly be extended to the rest of your teams or
project or if it is only a low-budget, low- impact pro- activities once users have had a first taste of it.
U U
The second collaborative tool (GW2) is not required GW 1
U
or it can be used from time to time only. It includes T S U
tools such as phone-, video- or web-conferencing F
tools. This second set of groupware represents a very GW 2
U
convenient complementary tool which can also be U
used independently to any collaborative platform.
Getting actors used to remote collaboration by using
this type of tools can be seen as a good way to iden- Figure 2a Enhanced collaborative level, still outsourced
The technological administration and infrastructure This system can remain affordable for small projects
is still managed by the third party provider (in a cost if you don’t have to ensure a high level of security of
effective way due to mutualisation of resources access and services or when you are only working
between several clients). The support resources are with teams belonging to the same organisation or
provided to all the partners by the “Pn” actor which is group of organisations. In this case, the hosting part-
used to it and which makes the other partners benefit ner owns the system and is independent of external
from its experience in collaborative work. resources.
The facilitator can be anywhere (not especially in In the case of simple collaborative projects where you
“Pn”) provided that he/she feels confident in animat- don’t need sophisticated tools, you can have the same
ing and monitoring a virtual collaborative place for configuration. Indeed, you can easily deploy it using
product innovation development. It could also be rec- basic functionalities such as FTP spaces (File Trans-
ommended to implement a core group of facilitators fer Protocol) where your share files, email functional-
when projects are big or when you need to face criti- ities (mailing lists, shared calendar). In case you have
cal time response to users. resources to develop simple web pages, you can also
implement a kind of voting and decision systems
Collaborative environments can also include common using forms in web pages. These three types of tools
access to databanks, libraries or services from can easily be implemented in an intranet environment
providers of software used as a common basis by the using login and passwords in a restricted area of your
partners. Biotech databanks, picture databases, struc- web server. So don’t think that a collaborative tool is
ture and material definition libraries, catalogues, … complex or expensive, it only depends on the size/
type of your project.
Another difficult situation which is developing is that • Lack of support and clear commitment from the
isolated users such as sub-contractors are faced with a management level
complex environment. They work for different main
contractors and they may be obliged to use various • Information and knowledge retention. (In fact, the
collaborative systems. If you are in the position to more collaborative the project is, the more likely
choose such a collaborative system or software appli- that knowledge will emerge. Information increases
cation to be used in a collaborative environment, con- its value only when it circulates)
sider portability, compatibility and openness in line
with what your collaborative partners are familiar • Technological gap between users, or users scared
with. It is not because the software editors/suppliers by technology environment
belong to the biggest ones that their solution will fit
your needs. • Cross-enterprise collaboration paradigm (it was
already hard in the past to collaborate between
In the same way as Figures 2a and 2b, you could internal functions or teams, now we have to share
derivate Figure 3 into Figures 4a and 4b. and work closely with competitors)
Advantages …
Conclusion • The web makes managing collaborative projects
To summarise: a few key points on using or imple- more challenging than ever
menting a collaborative platform for innovation prod-
uct development. I would like to regroup them into • Accelerates deliverable development
four areas:
• Increases the quality and value of the deliverables
Dangers …
• To want to run before knowing how to walk • Reduces non-value added time
• To use collaborative tools only for project adminis- • Connects Virtual Team Members via the Web
trative project management (unless it includes a
broader capitalisation schema) • Facilitates Learning from Similar Projects
• To only base group relations on virtual tools • If well implemented, a collaborative sphere will
enable you to develop/enhance:
• To forget fundamentals and get driven by auto-
mated procedures and measurements - Rich feature selection and trade-offs – instead of
ending up with a product people don’t really
• To underestimate the power and value of user want
support
• Consistent with enterprise directions and standards But above all recommendation don’t forget that
behind technology and a project (especially a collabo-
• Easy to deploy and administer rative one), in fact you have people and individuals.
• Secure
Yves Boisselier (43) presents a multi-cultural and multi-sector advanced experience from his initial back-
ground (agro-food and agronomy engineer specialised in automation), his top executive MBA delivered by
CPA-HEC in 2000 (Centre de Perfectionnement aux Affaires – HEC France) and his strong experience both
on European Commission – international projects management and ICT. He is the director of ACTIF-Europe
and member of the ISPIM – the International Society for Professional Innovation Management
(www.ispim.org).
Yves Boisselier has for more than 15 years been managing projects at high level from inside and outside of
the European Commission (to evaluate projects, monitor EU programmes, to transform ideas into EU sup-
ported projects and to assist transnational networks in their development and management). He also devel-
oped a 20+ years experience in ICT projects (Head of IT departments for some EU programmes, collabora-
tive tools and ASP systems on Internet, audit and consultancy on IT services), and in company organisation
services (including strategic alliances support and decision making processes based on Enterprizer tool by
S3i, www.S3inter.net).
email: yves.boisselier@actif-europe.com