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OBJECTIVES OF COMMUNICATION

Human Relations: Communication's job is to help and promote human

relations, making use of it among other things, in the medium or media. There can be

no mutual understanding without communication and mutual understanding in human

relations is possible through communication.

Empathy: Empathy is feeling with the other person expressed by speech. Sympathy

is feeling sorry for him expressed by words.

Persuasion: Persuasion is a process of convincing and motivating to get things done.

Speech is one of the methods to persuade a person. A sense of human interest on the

person who is being persuaded will understand and appreciate the cause and effect of

his action.

Dialogue: Dialogue is a process of conversation or speech with the purpose. It

involves exchange of ideas. It is for influencing behaviour. Conciliation and

compromise are generally involved. Dialogue is a democratic, civilised and

constructive weapon. It takes the form of discussion, criticism and deliberation.

Others' viewpoints should be considered and there is no place for monopoly of the

conversation in dialogue.

Information: In the new information order of the word, information transmission is

the process of getting things done. In complex business organisations, effective

decisions depend upon collection, storage and supply of information. Information-

taking and information-giving is a continuous process in organisations.

To influence: The object of transmitting information is to change the behaviour of the

recipient. Communication is aimed at influencing, persuading, to motivating or

activating towards desired goals.

Understanding: The main cause for conflict in interpersonal situation is lack of mutual

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understanding. The problems of communication are really the problems of

understanding people. The most important managerial function to bridge the gap is,

possibly, communication, without it mutual understanding cannot be achieved.

To Discourage Mis-information: The object of communication is not only to pass

and exchange policies, rules, orders, procedures and objectives but also to avoid

distortions in communication. Communication is used to discourage the spread of

mis-information, rumours, gossip and release or emotional tensions of the workers..

Suggestions and Complaints: Another objective is to encourage ideas, suggestions

from subordinates for an improvement in the product and work conditions for the

reduction in that time or cost involved and for avoidance of the waste or raw material.

Free exchange: The two-way communication model ensures free

exchange of information and ideas which gives an opportunity to all the employees in

understanding and accepting the messages, acting and feedback.

Better Relations: Communication improves employees' and management's relations

by keeping both in contact with each other. House journal and other labour union

publications promote good understanding by mutual exchange of ideas.

Fostering Attitude: Motivation, cooperation and job satisfaction are more essential

to achieve organisational objective. The purpose of communication is to foster an

attitude which is necessary for motivation, co-operation and job satisfaction.

VIGNAN’S NIRULA INSTITUTE TECHNOLOGY & SCIENCE FOR WOMEN