A PROJECT REPORT

ENTITLED
“ MARKETING STRATEGIES OF AIRTEL ”
FOR
BHARTI AIRTEL

Dissertation submitted in the fulfillment of

requirements for the award of the degree of
Bachelor of Business Administration,
Guru Gobind Singh Indraprastha University.

Submitted By:
KANIKA LUTHRA
BBA 5TH SEMESTER, ROLL NO.0801551706 SESSION:
2006-2009

Under the Guidance of:

Mr. ANKUR BUDHIRAJA
Faculty (NDIM)

NEW DELHI INSTITUTE OF MANAGEMENT,

GURU GOBING SINGH INDRAPRASTHA UNIVERSITY
(GGSIPU)

1
 CERTIFICATE OF AUTHENTICITY

This is to certify that Ms. Kanika Luthra has successfully

undertaken the project entitled “ Marketing Strategies of
Airtel” under my guidance.

This is her original work and she has completed this project
with full commitment and enthusiasm.

I wish her all the best in her endeavours ahead.

Mr. Ankur Budhiraja

(Faculty NDIM)

2
 ACKNOWLEDGEMENT
This project is great source of learning, a good experience as
it made me aware of professional culture and conducts that
exist in the industry.

Though at the onset of any project one always encounters

certain difficulties in the beginning, however, overcoming
these difficulties, completing the project as well as making it
a success greatly depends on the encouragement,
inspiration. For completion of this thesis various people have
put lot of efforts.

I would like to thank MR.ANKUR BUDHIRAJA (NDIM, New

Delhi) for giving me an opportunity to do project report on
“THE MARKETING STRATEGIES OF AIRTEL”. I would like
to express my gratitude to MR.ANKUR BUDHIRAJA for his
continuous inspiration, guidance and valuable suggestion
that helped me in every step.

KANIKA LUTHRA

( NDIM, NEW DELHI )

3
 TOPICS
CHAPTER 6- JOB DESCRIPTION PAGE
90NO.
CHAPTER
CHAPTER 1-7- EXECUTIVE SUMMARY
FINDINGS AND OF
ANALYSIS 5
105
THE
7.1 –PROJECT
GENERAL FINDINGS
CHAPTER 2- INDUSTRY OVERVIEW 7
7.2 – FINDINGS
CHAPTER BASEDOF
3- PROFILE ON THE COMPANY 20
QUESTIONAIRE
3.1 – INTRODUCTION
7.3-SWOT ANALYSIS
3.2 – HISTORY
7.4-LIMITATIONS OS THE STUDY
3.3 – PRODUCT PROFILE
CHAPTER 8 – CONCLUSION AND 108
3.4 – SALES FIGURE /MARKET SHARES
SUGGESTIONS
CHAPTER 4- RESEARCH METHODOLOGY 61
8.1-CONCLUSIONS
4.1 – OBJECTIVES OF RESEARCH
8.2-RECCOMENDATIONS
4.2 – SCOPE OF THE RESEARCH
ANNEXURE 111
4.3 – DATA COLLECTION TOOLS
BIBLIOGRAPHY
4.4 – METHODOLOGY
QUESTIONAIRE
--SAMPLE SIZE
– AREAS COVERED
CHAPTER 5- MARKETING STRATEGIES OF 65
AIRTEL PVT. LTD.

4
5
CHAPTER
1

EXECUTIVE SUMMARY

6
The project aims at understanding the Marketing strategies
at Airtel and its impact on the perception of Airtel Cellular
Services.
Research has demonstrated conclusively that it is far more
costly to win a new customer than it is to maintain an
existing one. And there is no better way to retain a customer
than to exceed his expectations. For this purpose it is
essential to know the level of customer satisfaction. The
focus of my research was the measurement of customer
satisfaction level for the services provided by Bharti Airtel.
The research was done for the corporate clients of Bharti
Airtel. My job was not only to represent the Corporate Sales
Dept. and collect the feedback from the clients but also to
get the major complaints resolved through internal
counselling. There can be no better opportunity to interact
with the external as well as the internal customers of an
organization. Finally the results of the research verify the
fact that keeping the customer satisfied is the best strategy
to not only retain the existing customers but also to expand
the business to new horizons.

7
CHAPTER
2

8
 INDUSTRY
OVERVIEW

TELECOMMUNICATION MARKET IN
INDIA
The Indian telecommunications Network with 250m
telephone connections is the fifth largest in the world and is
the second largest among the emerging economies of Asia.
Today it is the fastest growing market in the world and
represents unique opportunities for UK companies in the
stagnant global scenario. Tele-density, which was
languishing at 2% in 1999, has shown an impressive jump to
9.5% in 2006 and 10.5% in 2007 and is set to increase to
20% in the next five years beating the Govt. target by three
years. Accordingly, India requires incremental investments of
USD 20-25 bln for the next five years.

9
Private operators have made mobile telephony the fastest
growing (over 164% p.a.) in India. With more than 33 million
users (both CDMA and GSM), wireless is the principal growth
engine of the Indian telecom industry. Given the current
growth trends, cellular connections in India will surpass fixed
line by late 2004/early 2005. Intense competition between
the four main private groups - Bharti, Vodafone, Tata and
Reliance and with the State sector incumbents-BSNL and
MTNL has brought about a significant drop in tariffs. There
has been almost 74% in cell phone charges, 70% in ILD calls
and 25% drop in NLD charges, resulting in a boom time for

the consumers.

10
The Government has played a key enabling role by
deregulating and liberalising the industry, ushering in
competition and paving the way for growth. While there
were regulatory irregularities earlier, resulting in litigation,
these have all been addressed now. Customs duties on
hardware and mobile handsets have been reduced from 14
percent to 5 percent.

The Indian government has merged the IT and Telecom

Ministries to speed up reforms and decision on the
Communication Convergence Bill to enable the common
regulation of the Internet, broadcasting and telecoms will be
taken after the new Government assumes responsibilities in
may this year. An independent regulatory body (TRAI) and
dispute settlement body (TDSAT) is fully functional.

INDIAN CELLULAR MARKET

The Bharti Group, which operates in 23 circles, continues to
be the country's largest cellular operator, with 50 lakh
subscribers. BSNL, which operates in 22 circles, has a
subscriber base of 37 lakh subscribers. Thus BSNL stands
second largest cellular operator in terms of subscriber base

11
at the end of the fiscal ending March 31, 2007, displacing
Vodafone from the second position.

Vodafone, which operates in only eighteen circles, is the

third largest operator with a subscriber base of 32 lakh.
Unlike fellow public sector undertaking, MTNL, which
operates in Mumbai and Delhi, BSNL has been a very
aggressive player in the market. "Cellular operators who
expected BSNL to go the MTNL way, were taken by surprise
and did not take effective steps to counter it, till it was too
late in the day," said a telecom analyst.

Belying fears of a slowdown in cellular subscriber

acquisitions, the cell club has reported a 7.92% growth, the
highest growth in any month so far, during March 2005.
Year-on-year, the cellular subscriber base in the country has
almost doubled in March 2005, and is expanding at the rate
of 25% per year thereafter.

Among the metros, while Mumbai added 1,63,180

subscribers, higher than the 1,58,646 added by Delhi, the
Capital's cellular subscriber base of over 80 lakh is still
higher than Mumbai's 66.89 lakh. While the cellular industry
has been on roll for the first three quarters of the previous
financial year with an average of 16.75 lakh monthly
additions in the third quarter, the first two months of 2007
had seen the growth slowing down.

12
 GSM MARKET IN INDIA
Regional Interest Groups - GSM India

With a population of around 1.1 billion growing at roughly

1.7 per cent a year, India is potentially one of the most
exciting GSM markets in the world. After two rather difficult
years, the past 12 months have seen the region's promise
beginning to come to fruition. Much of this success can be
attributed to the stabilisation of the licensing and regulatory
environment.

India's telecommunications have undergone a steady

liberalisation since 1994 when the Indian government first
sought private investment in the sector. More significant
liberalisation followed in 1996 with the licensing of new local
fixed line and mobile service providers. However, it has been

13
the government's New Telecom Policy (1999) that has had
the most radical impact on the development of GSM
services. 'The policy's mission statement is 'affordable
communications for all', There is a genuine commitment to
creating a modern and efficient communications
infrastructure that takes account of the convergence of
telecom, IT and media. In addition, the policy places
significant emphasis on greater competition for both fixed
and mobile services.'

Competition in the mobile sector has already had a visible

impact on prices with calls currently costing less than 9
cents per minute. This means that service costs have fallen
by 60 per cent since the first GSM networks became live in
1995. It also helps explain why a recent Telecom Asia survey
revealed that more than 70 per cent of Indian mobile
subscribers felt that prices were now at a reasonable level.
One of the challenges facing GSM operators in India is the
diversity of the coverage regions -from remote rural regions
to some of the most densely populated metropolitan areas in
the world. India has more than 40 networks, which cover the
seven largest cities, over 7000 towns and several Lacs
villages. Such depth of coverage has required enormous
investment from India's operators. It is estimated that more
than Rs200 billion had been invested in India's GSM industry

14
by mid-2000, a figure that is set to be supplemented by a
further Rs. 300 billion over the next five years.

The good news is that subscriber growth is beginning to look

healthy. With India's low PC penetration and high average
Internet usage -at 14-20 hours a month per user it is
comparable to the US -the market for mobile data and m-
commerce looks extremely promising. WAP services have
already been launched in the subcontinent and the first
GPRS networks are in the process of being rolled out. In the
year ahead, GSM India will work with its members to realise
the potential of early packet services in anticipation of the
award of 3GSM licences.

India fastest growing GSM mart

India is expected to have 145 million GSM (global system for
mobile communications) customers by 2007-08 compared to
26 million subscribers as on March 2005, according to the
Global Mobile Suppliers Association. "For GSM, India is a
success story. It is one of the fastest growing markets with
its subscriber base doubling in 2005. At this pace, the target
of 150 million subscribers by 2007-2008 is definitely
achievable," Alan Hadden, president of GSA, said at a news
conference in New Delhi. Globally, the GSM market reached
1 billion users in February 2005, he said, adding GSM
accounted for 80 per cent of the new subscriber growth in

15
2005."Almost every Latin American operator has chosen
GSM. In North America GSM growth is bigger than CDMA
(code division multiple access)," he said. Commenting on the
raging debate over GSM versus CDMA in mobile services
arena, Hadden said: "GSM is the world's most successful
mobile standard with over 1 billion users, and is an open
mobile standard. It also supports automatic international
roaming, which is a major contributor to business plans."

DOES GSM HAVE THE EDGE?

16
GSM operators are not the only ones who are worried about
the rapid strides made by CDMA mobile players Reliance
Infocomm and Tata Indicom in the Indian cellular market?
The GSM suppliers – both handset and equipment - who
incidentally also have their other foot firmly placed in the
CDMA pie, are beginning to lose some sleep over what was
earlier termed as `niche’ and `minuscule’ data carriage
market by the operators
Apart from the strong success of the two CDMA operators
whose networks are based on code division multiple access
(CDMA), the miserable showing of the four global standard
for mobile (GSM) based networks that launched general
packet radio service (GPRS) service for data connectivity in
last three years, has the vendors worried. Global mobile

17
Suppliers Association (GSA) now believes that even though
India will primarily remain a voice traffic-led market in next
two-three years, the data traffic component will grow by 25-
30 per cent, an optimism that it’s trying to make GSM
operators feel as well.

THE CDMA CHALLENGE

CDMA players had launched their services with CDMA 2000
1X-based networks, which can give hi-speed, always-on
connectivity to the Internet, and other data services. GSM
operators, on the other hand, have had to migrate from the
frustrating experience of WAP (wireless application protocol)
to GPRS, which has not significantly improved the
subscriber’s experience of surfing the Net on/from mobile.
The top brass of GSA, an organisation comprising Nokia,
Siemens, Ericsson, Alcatel and Lucent Technologies - met on

18
Tuesday in the capital to persuade the operators to
adopt EDGE (Enhanced Data rates for GSM Evolution) and
leave GPRS behind as a dream gone sour.
Only Airtel, Vodafone, BPL Mobile and Idea Cellular had
launched GPRS, but the data transfer speeds of GPRS have
been abysmal. The field trials gave a speed of around 54
kbps, but the actual speeds have not exceeded 14-18 kbps,
a major reason why GPRS growth has been so slow. As
against the total GSM cellular base of 5.61 crore, the country
has between 2,80,000 lakh GPRS users only. In comparison,
the two CDMA operators have about 120 lakh connections.
All these sets are data compliant. Though no figures are
available as to how many use these for data services, the
figure is believed to be respectable as a percentage ratio for
CDMA.
Bharti is almost there
But first, the EDGE! Bharti Cellular is close to commercially
launching its EDGE service in Delhi and Mumbai by end May
or early June, sources said. The company was the first to
conduct field trials in November with its equipment supplier
Ericsson. Idea too held EDGE field trials in February this year
with its vendor Nokia. Vodafone and BPL are yet to hold the
trials. The two companies would eventually migrate to EDGE,
but perhaps after seeing the response to Bharti’s service.

19
EDGE holds the promise of delivering data speeds of around
170-180 kbps (as against the theoretical speed of around
380 kbps) which, if achieved, promises the launch of many
data applications. The scalable cost of migrating from GPRS
to EDGE is not too high and mainly comprises software
upgrades in case of a modern network such as Bharti and
Hutch, claimed chairman of GSA India chapter Rakesh
Malik.

Will GSM maintain its headstart?

At the GSM Evolution Forum held in New Delhi, GSA
president Alan Hadden predicted that GSM growth will far
outstrip CDMA as was happening globally. He felt India could
have as many as 200 million GSM subscribers by 2007-2008,
up from nine million in December 2004. According to GSA,
there are over 1.1 billion GSM subscribers worldwide as
against 250 million CDMA customers. The revenue of top 25
global operators from data averages 18 per cent and 22 of
these operators run GSM networks. Overall, there are 76
operators in 50 countries that have committed to deploy
EDGE.
Where are the models?
What will matter a lot in this war will be the availability of
EDGE compliant handsets at affordable rates. While the two
CDMA operators have been giving out handsets that can give
hi-speed data transfer, same has not been the case with

20
GSM. Even now, GPRS handsets have not become
commonplace and GPRS feature is found only in mid and
high-end segment handsets.

Phones having EDGE Technology

21
CHAPTER
3

PROFILE OF THE
COMPANY

22
 INTRODUCTION

Airtel (Bharti Airtel Ltd.)

Bharti Airtel Limited was incorporated on July 7, 1995 for

promoting investments in telecommunications services. Its
subsidiaries operate telecom services across India. Bharti
Airtel is India's leading private sector provider of
telecommunications services based on a strong customer

23
base consisting of 50 million total customers, which
constitute, 44.6 million mobile and 5.4 million fixed line
customers, as of March 31, 2007.

Airtel comes to us from Bharti Airtel Limited - a part of the

biggest private integrated telecom conglomerate, Bharti
Enterprises. Bharti provides a range of telecom services,
which include Cellular, Basic, Internet and recently
introduced National Long Distance. Bharti also manufactures
and exports telephone terminals and cordless phones. Apart
from being the largest manufacturer of telephone
instruments in India, it is also the first company to export its
products to the USA. Bharti has also put its footsteps into
Insurance and Retail segment in collaboration with Multi-
National giants. Bharti is the leading cellular service
provider, with a footprint in 23 states covering all four
metros and more than 50 million satisfied customers.

24
Factsheet

Name Bharti Airtel Limited.

Provides mobile, broadband & telephone (fixed
Business
line) and enterprise services (carriers &
Description
services to corporates)
Established July 07, 1995, as a Public Limited Company
Rs. 184,202 million (year ended March 31,
2007-Audited)
Proportionate
Rs. 117,255 million (year ended March 31,
Revenue
2006-Audited)

As per Indian GAAP Accounts

Proportionate Rs. 74,407 million (year ended March 31,
EBITDA 2007-Audited)

25
 Rs. 42,250 million (year ended March 31,
2006-Audited)

As per Indian GAAP Accounts

Shares in
1,897,148,464 as at June 30, 2007
Issue
The Stock Exchange, Mumbai (BSE)

Listings The National Stock Exchange of India Limited

(NSE)
Market
Capitalization
48,875,664 GSM mobile and 2,075,036
Customer broadband & telephone (fixed line) customers
Base (Status as at month ended September 30,
2007)
Provides GSM mobile services in all the 23
telecom circles in India, and was the first
Operational
private operator to have an all India presence.
Network
Provides broadband (DSL) and telephone
services (fixed line) in 94 cities in India.

SERVICES

26
Airtel Prepaid

Airtel Prepaid, the Ready Cellular Card from Airtel comes to

you from Bharti Enterprises, India's leading integrated
telecom service provider. Going mobile with Airtel Prepaid is
a new way of life. With a host of great features, also simple
to use, Airtel Prepaid makes everything that you dreamt and
believed, possible.

Total Cost Control

You can control your Airtel Prepaid like never before. No
more rentals or deposits – simply recharge as much as you
need to from as low as Rs. 10, to as high as Rs. 10,000/-.

Pre activated STD/ISD without deposits or rentals

You can now enjoy a pre-activated STD/ISD on your Airtel
Prepaid. No more paying deposits or having a minimum
balance in your account to make an STD/ISD call. Hassle-free
calls are here to stay!

27
Strong Network Coverage
Enjoy complete clarity when calling with Airtel’s world-class
technology and unbreakable network coverage that spans
over 23 circles across the country.

Instant Balance and Validity Enquiry

Your account balance is updated on the screen of your

handset at the end of each chargeable call. You can also call
123 from your mobile phone and listen to the voice
announcement or simply dial *123#, press 'OK' or 'YES'
button and your account balance will be displayed on the
screen of your handset.

Recharge your Airtel Prepaid

Recharging is Easy. The calling value on your card keeps

reducing as you make calls or use any other chargeable
service. Choose the Airtel Prepaid Recharge Coupon that’s
right for you, from a variety of tailor– made recharge
coupons with different denominations, which are available at
a number of outlets across your city. Simply follow the
procedure mentioned below, to recharge your phone.

Prepaid Roaming

Airtel Prepaid comes preactivated with 'National Roaming',

so you stay connected no matter wherever you are. You can
also send or receive MMS, check your email and access other
GPRS services while roaming in India as you would in your

28
own city. While traveling abroad you can receive calls &
send or receive SMS.

Call management Services

Call waiting, call hold, call divert and Caller Line

Identification Presentation – all with your Airtel prepaid
connection.

SMS (SHort Messaging Service)

Send messages quickly and easily using text, if it's too noisy
to talk or you don't have much time. It's the way to share
those interesting one-liners, important reminders and rib-
tickling jokes, with anyone, anytime, anywhere in the world.

Subscription Alerts

Get regular alerts on news, jokes, business, health and films

on your Airtel mobile phone with Subscription Services. SMS
<SUB NEWS> to 3333 for News, <SUB JOKE> for Jokes,
<SUB BIZ> for Business News, <SUB SPO> for Sports Alerts
& <SUB VAASTU> for Vaastu tips.

MMS (Multi-media Messaging Service):

Jazz up your messages with pictures, images and video
clippings, with MMS from Airtel! To activate MMS on your
phone, SMS 'MMS' to 56465 and save service settings.

Airtel Live!

29
Make your mobile the most happening entertainment
destination with Airtel Live! Airtel brings you the latest in
entertainment and information services, right on your
phone!
Airtel Live! Voice Services: Just Dial 56465, and name the
service. For e.g. say ring tones to download your favorite
ring tones. You can also choose a variety of content options
like Live Cricket Commentary, latest National / International
News, Movie Reviews or Stock Market Updates.
Airtel Live! SIM Services: Access loads of fun content and
exciting services like cricket, stocks, on your phone at the
touch of a few buttons with Airtel Live! SIM based Services
on your SIM card menu. To download new services on your
Airtel SIM, choose the "What's new" option under the "Airtel
services" menu.

Hello Tunes

Tired of that boring old ‘tring tring’ on your phone? Well now
when a friend calls, you can make them groove to the
hottest new tracks burning up the music charts with Hello
Tunes from Airtel! You get a wide choice of songs in the
Popular & New Arrivals categories that are updated
regularly. What's more you can directly call the number for
your kind of music, e.g. call 678005 for English New and
678001 for Hindi New. This would directly take you to your
favorite artist's Hello Tunes listing.

30
Copy a Hello Tune

Get the tune you want, all you have to do is call 55055 and
follow the simple voice instructions to copy your favorite
Hello Tunes. Once inside the copy feature, just key in the 10-
digit Airtel mobile number you want to copy the Hello Tune
from and you get the same Hello Tune assigned to your
number.

Buy Music - Airtel Music Shops

Buying your favorite Hello Tune or Ring tone is as simple as
recharging your phone with talk time. Simply walk into your
nearest Airtel Shop and walk out with your favorite song.
Choose from Bollywood Hits to Indipop Remixes, Hard Rock
to Gujrati Garba, Bhajans to Jazz, Bhangra Beats to foot
tapping Tamil Hits from a list of more than 18000 songs.

Reach us Anytime Anywhere

In case you need assistance, dial '121' - our toll-free number,
accessible from anywhere in the country, even while
roaming. You can also send us an SMS to 121 or mail us at

31
121@airtelindia.com.
*In case of email, mention your mobile no. like,
9810012345, in the subject of the mail for a quicker
response.

Airtel Postpaid

Airtel welcomes you to a vibrant world of unlimited

opportunities. More exciting, innovative yet simple new ways
to communicate, just when you want to, not just through
words but ideas, emotions and feelings. To give you the
unlimited freedom to reach out to your special people in
your special way.

Easy Billing
Enjoy a host of rich features only with Airtel e-bill. Register
free on ‘My Airtel’ section and view your monthly bill with
call details for last three months. Sort your calls between
personal and official or analyze your usage, at the click of a
button. To change your tariff plan call our IVR at 121 and
leave a request.

Easy Payment Options. Anytime Anywhere

You can choose from a host of convenient payment options

only with Airtel. Walk into any Airtel relationship centre and
make your payments by cash or credit card. Drop a cheque
at any of the drop boxes for making payments or simply log

32
on to My Airtel section and pay instantly through your credit
card. You can also opt for easy payment options like:

Standing Instructions

You can give us standing instructions to debit your credit

card account for your monthly Airtel bills. All you have to do
is fill the Standing Instruction Form and mail, fax it to us or
drop it any of our relationship centres.
Electronic Clearing System

Fill an ECS form and mail, fax it to us or drop it any of our

relationship centres to directly debit your bank account for
your monthly Airtel bill.
Pay while roaming

Airtel has introduced 'Anywhere payment' that offers you the

convenience of making payments while you roam. Walk in to
any Airtel Relationship Centre in the country, make
payments by cash or credit card and enjoy uninterrupted
Airtel Services.

33
Credit limit

Your pre-set credit limit mentioned on your monthly bill

helps you keep your mobile charges in control, keeps track
of your usage and ensures that your mobile phone is not
misused. Should you exceed your credit limit, you will be
informed via a voice or a non-voice message to make an
interim payment and reduce your account balance below
your credit limit. You may also choose to pay us an
additional refundable deposit to enhance your credit limit or
opt for our convenient payment method of Credit Card
Standing instruction .You can also make use of ECS facility.

Strong Network Coverage

Enjoy complete clarity when calling with Airtel .It offers you

34
world class technology and unbreakable network coverage
that spans over 23 circles across the country.

Long Distance Calling Facility

Call long distance calls in India and Overseas with STD / ISD
facility on your Airtel phone.

Widest Roaming - National and International

Airtel's roaming service allows you to stay connected and
use your mobile phone to make or receive calls from almost
anywhere in India and also over 160 countries, abroad.

GPRS - Roaming
Use Airtel Postpaid's GPRS services, while roaming, to access
the internet and office mails (eg. BlackBerry services), from
almost anywhere in India and abroad.

Say it. In more than just words, with Services from

Airtel
Airtel brings you a wide range of Services that will change

35
the way you communicate. Try them and discover a whole
new world of fun and excitement.

Missed call alert

A missed call alert is a SMS that you will receive for all the
calls that you missed. The SMS will detail the CLI and the
time when the call was made. To activate, dial *135*2# then
press the call button and wait for the request to be
completed.

SMS (Short Messaging Service)

Send messages quickly and easily, using text, if it's too noisy
to talk or you don't have much time. It's the way to Share
those interesting one-liners, important reminders and rib-
tickling jokes, with anyone, anytime, anywhere in the world.

MMS (Multi-media Messaging Service):

Jazz up your messages with pictures, images and video
clippings, with MMS from Airtel! To activate MMS on your
phone, SMS 'MMS' to 56465 and save service settings.

36
Airtel Live!

Make your mobile the most happening entertainment

destination with Airtel Live! Airtel brings you the latest in
entertainment and information services, right on your
phone!

Airtel Live! Voice Services: Just Dial 56465 and say the
name of the service. For e.g. say ‘Ring tones’ to download
your favourite ring tones. You can also choose a variety of
content options like Live Cricket Commentary, latest
National / International News, Movie Reviews or Stock Market
Updates

37
Airtel Live! SIM Services: Access loads of fun content and
exciting services like cricket, stocks, on your phone at the
touch of a few buttons with Airtel Live! SIM based Services
on your SIM card menu. To download new services on your
Airtel SIM, choose the "What's new" option under the "Airtel
services" menu.

Airtel Live! SMS Services: You can enjoy a host of

services by sending a keyword as an SMS to 56465 ! Choose
Astrology / Horoscope, Cricket, Bollywood / Hollywood / Indi
Pop Ring tones. In case you need assistance SMS ‘Help’ to
56465.

38
GPRS (General Packet Radio Services)
Log on to the internet, with GPRS that allows data
transmission at a higher speed. Access e-mails and internet
across Airtel's pan-India presence using 'Mobile Office' with
your phone or a phone and laptop both.

Get the EDGE

Browse the internet on your mobile phone with Airtel's EDGE
services. Enjoy live TV, enhanced WAP experience and Airtel
Data Cards on our high speed network.

Hello Tunes
Tired of that boring old ‘tring tring’ on your phone? Well now
when a friend calls, you can make them groove to the
hottest new tracks burning up the music charts with Hello
Tunes from Airtel! You get a wide choice of songs in the
Popular & New Arrivals categories that are updated
regularly. What's more, you can directly call the number for
your kind of music, e.g. call 678005 for ‘English New’ and
678001 for ‘Hindi New’. This would directly take you to your
favourite artist's Hello Tunes listing.

Copy a Hello Tunes

Like a tune you want, all you have to do is call 55055 and
follow the simple voice instructions to copy your favourite
Hello Tunes. Once inside the copy feature, just key in the 10-
digit Airtel mobile number you want to copy the Hello Tune

39
from and you get the same Hello Tune assigned to your
number.

Buy Music - Airtel Music Shops

Buying your favourite Hello Tune or Ringtone is as simple as

recharging your phone with talktime. Simply walk into your
nearest Airtel Shop and walk out with your favourite song.
Choose from Bollywood Hits to Indipop Remixes, Hard Rock
to Gujrati Garba, Bhajans to Jazz, Bhangra Beats to foot
tapping Tamil Hits from a list of more than 18000 songs.

Reach us, Anytime Anywhere

In case you need assistance, dial '121' - our toll-free number,

accessible from anywhere in the country, even while
roaming. *In case of email, mention your mobile no. like
9810012345 in the subject of the mail for a quicker
response.

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TARIFF STRUCTURE
Prepaid Tariffs
Airtel Prepaid Ready Cellular Card and Recharge Cards are
available, all over the city at over retail outlets including 24-
hour outlets. Airtel Prepaid Ready Cellular Card and
Recharge Cards are available, all over the city at over retail
outlets including 24-hour outlets.

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 New Mobile Campus Pack (Recharge)
Pulse Rate 60 sec

Price of Pack (Rs.) 250

Free Airtime on Pack (Rs.) 50

Incoming Calls (Rs.) 0

Airtel Other GSM / CDMA Landline / WLL

(10 Digit)

LOCAL RATES (Rs. / Min) 50 p (Weekdays Re.1 (between Re.1 (between

between 7am - 7am - 11pm on 7am - 11pm on
11pm) & 30 p weekdays) & 50 p weekdays) & 50
(weekends and (on weekends and p (on weekends
between 11pm - 11 pm -7am on and 11 pm
7 am on week weekdays) -7am on
days) weekdays)

STD RATES (Rs. / Min) Rs. 1.50 Rs. 1.50 (between Rs. 1.50
(between 7am - 7am - 11pm on (between 7am -
11pm on weekdays) & Re.1 11pm on
weekdays) & (on weekends and weekdays) &
Re.1 (on 11 pm -7am on Re.1 (on
weekends and weekdays) weekends and
11 pm -7am on 11 pm -7am on
weekdays) weekdays)

SMS (Rs.)

Local 50 p (between 7am - 11pm on weekdays) & 20p (on

weekends and 11 pm -7am on weekdays)

National Re.1

International Rs.5.00

Other Details:

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 SUK 295 (Lifetime)
Pulse Rate 60 seconds

Price of Pack (Rs.) 295

Free Airtime on Pack (Rs.) 10

Incoming Calls (Rs.) 0

Airtel Other GSM / CDMA Landline / WLL

(10 Digit)

LOCAL RATES (Rs. / Min) 1 1 1

STD RATES (Rs. / Min) 1.5 1.5 1.5

ISD (Rs. / Min)

USA, Canada, Europe (Fixed Line), 6.4

Australia, Singapore, Hong Kong,
Thailand, Malaysia, Indonesia,
New Zealand.

Gulf, Europe (Mobile), SAARC 9.2

countries, Africa & Rest of the
world

Cuba, Sao Tome & Principe, 40

Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands, Vanuatu,
Cook Islands, Tuvalu, Tokelau,
Norfolk Island, Sakhalin

SMS (Rs.)

Local 1

National 1.5

International 5

Other Details:

1. Validity for lifetime is applicable as per license period of the circle and is subject to change in
case any regulatory and licensing condition changes in the future. The validity of our existing
licence is 28/11/2014 and extendable for further periods by Govt. of India. 3. Processing Fee on
subsequent talktime recharges to be as per follows: Rs. 2 on Rs. 1 - Rs. 199 , above Rs. 200 Nil,
waived till October 26th, 2008 applicable to all existing super lifetime customers. Lifetime
subscribers who recharged with Old 999 or Old 495 will keep enjoying zero PF after 26th Oct-
08.All new lifetime customers and customers who migrate to lifetime validity from 15th Sept will
be charged PF as applicable on talktime recharges. 4.Minimum recharge condition of Rs 200/- in

43
180 running days.The SMS charges as applicable is per 160 characters.

Airtel Ka Lifetime Validity

Pulse Rate 60 secs

Price of Pack (Rs.) Rs.195 (Price of pack for new subscribers) (recharge
denomination)

Free Airtime on Pack (Rs.) Rs. 10

Incoming Calls (Rs.) Free

Airtel Other GSM / CDMA Landline / WLL

(10 Digit)

LOCAL RATES (Rs. / Min) 1.00/min 1.00/min 1.00/min

STD RATES (Rs. / Min) Rs 1.50 per min Rs 1.50 per min Rs 1.50 per min

ISD (Rs. / Min)

USA, Canada, Europe (Fixed Line), 6.40/min

Australia, Singapore, Hong Kong,
Thailand, Malaysia, Indonesia,
New Zealand.

Gulf, Europe (Mobile), SAARC 9.20/min

countries, Africa & Rest of the
world

Cuba, Sao Tome & Principe, 40/min

Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands, Vanuatu,
Cook Islands, Tuvalu, Tokelau,
Norfolk Island, Sakhalin

SMS (Rs.)

Local 1.00/SMS

National Rs 1.5

International 5.00/SMS

Other Details:
1. Rs 195 is the LTV recharge denomination, is applicable for all new subscribers 2.Validity for
lifetime is applicable as per license period of the circle and is subject to change in case any
regulatory and licensing condition changes in the future. The validity of our existing licence is
28/11/2014 and extendable for further periods by Govt. of India. 3. Processing Fee on
subsequent talktime recharges to be as per follows: Rs. 2 on Rs. 1 - Rs. 199 , above Rs. 200 Nil,

44
waived till October 26th, 2008 applicable to all existing super lifetime customers. Lifetime
subscribers who recharged with Old 999 or Old 495 will keep enjoying zero PF after 26th Oct-
08.All new lifetime customers and customers who migrate to lifetime validity from 15th Sept will
be charged PF as applicable on talktime recharges. 4.Minimum recharge condition of Rs 200/- in
180 running days. The SMS charges as applicable is per 160 characters.

VOUCHER RATES

1. Recharge Coupon Options

MRP Calling Value Processing Service Validity Grace Approximate

(Rs.) (Rs) Fee (Rs) tax (Rs) (days) Period Minutes Of Usage
(days)

10 6.9 2 1.1 0 90 5

25 20.25 2 2.75 0 90 16

55 46.95 2 6.05 0 90 30

125 109.25 2 13.75 0 90 70

200 103 75 22 30 90 52

390 217.1 130 42.9 30 90 111

590 395.1 130 64.9 30 90 202

1175 895.75 150 129.25 60 90 457

3500 2814.99 300 385.01 366 90 1433

102 222 (Local A-A 90.78 11.22 30(Tariff 90 222

minutes) Validity)

30.00 24.70 2 3.30 0 23

60.00 51.40 2 6.60 0 45

15 11.35 2 1.65 0 90 8

*Validity for lifetime is applicable as per license period of the circle and is subject to change in
case any regulatory and licensing condition changes in the future. The validity of our existing
licence is 28/11/2014 and extendable for further periods by Govt. of India. Tariff applicable for

45
Lifetime Validity - The local calls will be charged at Rs.1.00 and STD calls will be charged at
Rs.1.50 per minute. Validity for lifetime prepaid is applicable till the license expiry for Airtel
operations for the Delhi Service Area that is valid till November 28, 2014. PF on the talktime
recharges applicable as follows: Rs. 2 on Rs. 1 - Rs. 199 , above Rs. 200 Nil, waived till October
26th, 2008 applicable to all existing super lifetime customers. Lifetime subscribers who
recharged with Old 999 or Old 495 will keep enjoying zero PF after 26th Oct-08.All new lifetime
customers and customers who migrate to lifetime validity from 15th Sept will be charged PF as
applicable on talktime recharges.

2. Easy charge Denominations

Easy charge is an exclusive and paperless recharge facility that gives you complete freedom
to for any value anytime, anywhere. What's more, you can choose recharge values that suit
your need starting from Rs 10 till Rs 10,000. You can also recharge your prepaid while
roaming anywhere across the country.
Here`s how it works
On your request, the dealer will directly recharge your card using his mobile.
Just mention your Airtel number and the amount you wish to recharge.
Both you and your dealer will receive an SMS in a few seconds confirming the recharge.
Just pay your dealer and your transaction is complete
Do make sure that the dealer enters your correct mobile number and the amount you wish to
recharge.
You can dial *123# from your Airtel phone and your current balance will be automatically
displayed on your handset screen for a short duration.

Easy Recharge

46
 Denomination TalkTime Processin Service Validity
(Range) (Range) g tax(Rs) (days)
Fee(Rs)

390 (Daily Rent Re. 1/New 50 297.1 42.9 12 Months

Subscriber)

260 (New Subscriber) 50 181.4 28.6 12 Months

390 (Existing Subscriber) 217.1 130 42.9 30

30 24.7 2 3.3 0

55 46.95 2 6.05 0

10 6.9 2 1.1 0

98 9 78.22 10.78 30

100 87 2 11 0

198 174.22 2 21.78 0

225 71.08 129.17 24.75 15

330 293.7 0 36.3 15

333 296.37 0 36.63 0

345 307.05 0 37.95 30

449 399.61 0 49.39 30

451 401.39 0 49.61 30

494 439.66 0 54.34 30

195 10 163.55 21.45 LifeTime*

496 441.44 0 54.56 30

554 493.06 0 60.94 30

555 493.95 0 61.05 0

556 494.84 0 61.16 30

47
 698 621.22 0 76.78 30

700 623 0 77 30

1149 1022.61 0 126.39 30

1175 1045.75 0 129.25 60

1348 1199.72 0 148.28 60

1349 1200.61 0 148.39 90

3349 2980.6 0 368.4 90

3350 2681.49 300 368.51 366

10000 8599.96 300 1100.04 366

702 50 574.78 77.22 730

176 (New Subscriber) 10 146.64 19.36 90

216 (New subscriber) 10 182.24 23.76 12 Months

200 103 75 22 30

191 (New Customer) 10 159.99 21.01 365

25 20.25 2 2.75 0

102 222 minutes (Local Airtel- 90.78 11.22 30 days

Airtel)

*Validity for lifetime is applicable as per license period of the circle and is subject to change in
case any regulatory and licensing condition changes in the future. The validity of our existing
licence is 28/11/2014 and extendable for further periods by Govt. of India. Tariff applicable for
Lifetime Validity - The local calls will be charged at Rs. 1.00 and STD calls will be charged at
Rs. 1.50 per minute. All new lifetime customers and customers who migrate to lifetime validity
from 15th Sept will be charged PF as applicable on talktime recharges.Minimum recharge
condition of Rs 200/- in 180 running days

POSTPAID

48
 Airtel Postpaid allows you to choose from a variety of affordable talk
plans, convenient payment options and host of rich features. So get set
to enjoy a world of limitless possibilities!

NEW AIRTEL150

*The SMS charges as applicable is per 160 charcters. * Choose from 3 attractive Advance
Rental Plan. Pay once to enjoy no monthly rental: 1. 499 for 1 year 2. 799 for 2 year 3. 999 for
3 year *Tariff is calculated as per 60secs pulse. The same is also available without Advance
Rental option at monthly charges of Rs.150/-(Bill Plan charge Rs.51/- and monthly rental
Rs.99/-) under new Airtel 150 Plan. Friends & Family Reduce your bill by opting one frequently
dialed local number at 30p/min at a charge of Rs.25/-month * Rs.25/month/-

49
 Get More Plus Plan

ONE TIME CHARGES (Rs.)

Activation Charges 250

Membership Fee 250(Converts into security deposit after 24

mnths)

Security Deposit NA

MONTHLY CHARGES (FIXED) (Rs.)

Bill Plan Charge 199

MONTHLY CHARGES (OPTIONAL) (Rs.)

CLIP 50

Airtel Other GSM / Landline /

CDMA (10 Digit) WLL

LOCAL RATES (Rs. / Min) 0.3 1 1

STD RATES (Rs. / Min) 1.5 1.5 1.5

ISD (Rs. / Min)

USA, Canada, Europe (Fixed 6.4

Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand.

Gulf, Europe (Mobile), SAARC 9.2

countries, Africa & Rest of the
world

SMS (Rs.)

Local 1

CDMA 1

National 1.5

International 5

VAS 3

1) You also enjoy initial 400 FREE minutes of local Airtel to Airtel calls 2) The SMS charges as
applicable is per 160 characters. 3) Tariff is calculated as per 60secs pulse.

50
India Calling Plus Plan

ONE TIME CHARGES (Rs.)

Activation Charges 250

Membership Fee 250(converts into security deposit after 24

mnths)

Security Deposit Nil

MONTHLY CHARGES (FIXED) (Rs.)

Bill Plan Charge 199

MONTHLY CHARGES (OPTIONAL) (Rs.)

CLIP 50

Airtel Other GSM / Landline /

CDMA (10 Digit) WLL

LOCAL RATES (Rs. / Min) 0.99 0.99 0.99

STD RATES (Rs. / Min) 0.99 0.99 0.99

ISD (Rs. / Min)

USA, Canada, Europe (Fixed 6.4

Line), Australia, Singapore,
Hong Kong, Thailand,
Malaysia, Indonesia, New
Zealand.

Gulf, Europe (Mobile), SAARC 9.2

countries, Africa & Rest of the
world

Cuba, Sao Tome & Principe, 40

Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin

SMS (Rs.)

Local 1

CDMA 1

National 1.5

International 5

VAS 3

51
52
Senior Citizen Plan

ONE
ONE TIME CHARGES
TIME CHARGES (Rs.)
Activation Charges Rs. 250
Activation Charges 250
Membership Fee Rs. 250 (Concerts into security
Membership Fee 250 ,converts into security deposit after 24
deposit after 24 months)
mnths
Security Deposit NA
Security Deposit 0
MONTHLY CHARGES (FIXED) Rs. 150
BillMONTHLY
Plan ChargeCHARGES (FIXED) (Rs.) Rs. 51
Bill Plan Monthly
Charge Rental Rs.249 Rs. 99
Clip NA
MONTHLY CHARGES (OPTIONAL) (Rs.)
Cuba, Sao Tome & Principle,
CLIP 0
Guinea Bissau, Diego Garcia,
Airtel Other GSM / Landline /
Nauru, Solomon Islands, Vanuatu, CDMA (10 Digit) WLL
Cook Islands,
LOCAL Tuvalu,
RATES (Rs. / Min) Tokelau,
.30 .30 .50

Norfolk Island,
STD RATES (Rs.Sakhalin
/ Min) 1 1.50 1.50
SMSISD (Rs. / Min)
Local Rs. 1.50
USA, Canada, Europe (Fixed 6.4
National Rs. 2.00
Line), Australia, Singapore,
International Rs. 5.00
VASHong Kong, Thailand, Rs. 3.00
Malaysia, Indonesia, New
Zealand.

Gulf, Europe (Mobile), SAARC 9.2

countries, Africa & Rest of
the world

Cuba, Sao Tome & Principe, 40

Guinea Bissau, Diego Garcia,
Nauru, Solomon Islands,
Vanuatu, Cook Islands,
Tuvalu, Tokelau, Norfolk
Island, Sakhalin

SMS (Rs.)

Local .50

CDMA .50

National 1.50
SATISFACTO SOMEWHAT DISSATISFAC
International 5.00
RY SATISFACTO TORY
VAS 3.00
Airtel Jackpot 249 Plan RY
53
% OF 80
70 10
20 10
Customer
Franchisee
Dealer YES NO
Distributor
Customer
Dealers
%PEOPLE
OF PERSONS Company
80 20
Get 350 Minutes Airtel to any Local Mobile free .

54