QUESTIONNAIRE FOR TWO WHEELER

CATEGORY
Dear respondent, This is a study carried out in SDM IMD by team QTMR to understand the
various factors which influence the choice of two wheelers among students. We wish to get
insights into your buying and usage behaviour irrespective of whether you own/use two wheelers
presently or not. Hence, we request your honest assessment for questions below which is
extremely valuable for our study.

* Required
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1.Do you own a two wheeler? * If YES Please go to Q 2, else go to Q 4.

• YES

• NO

2.Which type of two wheeler do you own currently?

• Geared motorbike

• Geared scooter

• Gearless (eg.Honda Activa,TVS Scooty etc.)

3.Average distance travelled by you in a month is around? Please go to question 6

• 0-100kms

• 101-200

• 201-300

• 301-400

• More than 400

 • I don't keep track

4.Why do you not own a two wheeler? (You can tick more than one)

• No real need

• Financial constraints

• Two wheelers in the market do not meet my requirements

• Do not know how to drive/Afraid of driving

• I am satisfied with alternate mode of transportation like bus,rickshaws,etc

• I borrow from friends when required

• Other:

5.Which kind of two wheelers would you buy in future? (Please choose one option)

• Motor bike

• Scooter

• Electric bike

• Cant's Say

• I don't want to buy one

6.Which price bracket does/would your vehicle fall? *

• Less than Rs. 30,000

• 30,000-40,000
 • 40,001-50,000

• 50,001-60,000

• 60,001-70,000

• I don't know

7.What is/would be the engine capacity (CC) of your two wheeler? *

• Less than 100 cc

• 100cc to 125cc

• 126cc to 150cc

• 151cc to 180cc

• Above 180 cc

• I don't know

8.Kindly rate each of the following based on the importance you give while purchasing a two
wheeler * ( 1=Least important to 5=Most important)
1 2 3 4 5

Price of Vehicle

Looks and Shape (Design

and Styling)

Maximum Speed (km/hr)

Mileage per litre

promised by the company

Pick up of the vehicle

 1 2 3 4 5

Sound of the vehicle

Maintenance cost of the

vehicle
A wide range of colours
to choose from
Availability of Self-start
(or button start)

Weight of the vehicle

Proximity of the service

station
Engine capacity of the
vehicle (cc of the vehicle)
Resale value of the
vehicle
Cost of alternate modes of
transportation like
Bus,Rickshaw etc.
Convenience of alternate
modes of transportation
like Bus,Rickshaw etc.
Quality of after sales
services by the dealer

Driving comfort

Storage space for

common articles
(Helmet,vehicle
documents,books,bags
etc.

Safety while driving

Brand image of the

vehicle consdired
 1 2 3 4 5
Advertisement of the
vehicle in the media
Recommendation of
Parents
Recommendation of
Peers/Friends
Recommendation of
Dealer/Salesperson
Celebrity
appeal/endorsement for
the Brand you consider to
buy
Recommendation/analysis
by auto magazines, auto
shows on TV
Road conditions of the
city
Distance of the most
frequently visited place(s)
(ex: hotels, shopping
areas) from the place
where you stay
Toughness/strength of the
vehicle

Reserve tank capacity

9. Rate the following parameters: * (1=Strongly Disagree,2=Disagree,3=Neither Agree nor

Disagree,4=Agree,5=Strongly Agree)
1 2 3 4 5
I am passionate about
racing
I like to do non-
conventional things
I like to go on long
drives frequently
 1 2 3 4 5
My surroundings
should be lively and
full of activity
I like to use flashy &
colourful articles
I don’t mind
experimenting with
my options
I take risks without
worrying too much
about consequences
I love to explore new
places
I like to meet new
people
I enjoy calmness and
serenity around me
I always tend to
compare anything I
buy with what others
have
I take great care of my
personal belongings
I like to accept
challenges
I like to modify the
looks of my vehicle
Uncertainties make my
life more exciting
I would love to
overtake every other
vehicle on the road
My vehicle is/will be a
matter of pride for me
I like people to notice
my vehicle
 1 2 3 4 5
Two wheeler is an
essential part of my
life
My vehicle speaks a
lot about my
personality
I keep myself updated
about two wheelers
industry
I make sure that my
vehicle is in excellent
condition all the time

10.Name

11. Gender: *

• Male

• Female

12. How much work experience do you have? *

• No work-ex

• Less than 12 months

• 12months to 24 months

• More than 24 months

13. Annual family income: *

• Upto Rs 2,00,000

• Rs. 2, 00,001 – 4, 00,000

 • Rs4,00,001 – 6,00,000

• More than Rs. 6,00,000

Submit

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