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We are the students of MBA (Banking & finance) & are working on our research project. Our research
topic is “Promotion of Tourism focusing on the Friendly Airport Services for foreigners and
overseas Pakistanis”. We highly appreciate your valuable feedback as it helps us in evaluating &
recommending the possible solutions. Any information given in the questionnaire will only be used for
research purpose and will be kept confidential.
Q#1 How many times you visited Allama Iqbal International airport?
a) 1 to 5 times
b) 6 to 10 times
a) Shopping
b) Tourism
c) Business activities
a) 5 star
b) 4 star
c) 3 star
d) Local
Q#5 To what extent terrorism affects your frequency of visit towards Pakistan?
a) To some extent
c) Highly effect
Q#6 Are you satisfied with the current security level at the airport?
a) Yes
b) No
Q#7 Do you think that the poor security level is a reason for your dis-attraction towards
Pakistan?
a) Agree
b) Disagree
c) Neutral
Q#8 Do you think advertisement plays an important role in the promotion of tourism?
a) Agreed
b) Disagree
c) Neutral
Q#9 Do you believe that the tourism industry is playing an integral role in the development of
Pakistan’s economy?
a) Agree
b) Disagree
c) Neutral
Important Term/Concepts
What is W
h
a
t
S
h
o
u
l
d
b
e
1 CIP/ VIP lounges 1 2 3 4 5 1 2 3 4 5
2 WIFI facility 1 2 3 4 5 1 2 3 4 5
3 Shopping arcades 1 2 3 4 5 1 2 3 4 5
4 Entertainment points 1 2 3 4 5 1 2 3 4 5
5 Elevators for handicapped 1 2 3 4 5 1 2 3 4 5
6 Information about every class of hotel 1 2 3 4 5 1 2 3 4 5
7 Announcement in different languages 1 2 3 4 5 1 2 3 4 5
8 Clarity of announcement 1 2 3 4 5 1 2 3 4 5
9 Staff efficiency 1 2 3 4 5 1 2 3 4 5
10 Boarding system 1 2 3 4 5 1 2 3 4 5
11 Costly items 1 2 3 4 5 1 2 3 4 5
12 Checking system 1 2 3 4 5 1 2 3 4 5
13 Access to available facilities 1 2 3 4 5 1 2 3 4 5
14 Usage of under surface parking 1 2 3 4 5 1 2 3 4 5
15 Security system at airport 1 2 3 4 5 1 2 3 4 5
16 Choice of food 1 2 3 4 5 1 2 3 4 5
17 Duty free 1 2 3 4 5 1 2 3 4 5
18 Smoking area 1 2 3 4 5 1 2 3 4 5
19 Gym 1 2 3 4 5 1 2 3 4 5
20 Aviation discovery centre 1 2 3 4 5 1 2 3 4 5
21 Historical and cultural exhibits 1 2 3 4 5 1 2 3 4 5
22 Movie theatre 1 2 3 4 5 1 2 3 4 5
23 Children play areas 1 2 3 4 5 1 2 3 4 5
24 Sports simulators 1 2 3 4 5 1 2 3 4 5
25 Baggage lockage 1 2 3 4 5 1 2 3 4 5
26 Transportation system 1 2 3 4 5 1 2 3 4 5
27 Book shop 1 2 3 4 5 1 2 3 4 5
Recommendations/suggestions:
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