EMS 3O Review Sheet

A) Define the following terms. For full marks, write in a complete sentence, but specific
and if possible, provide an example:

1) Blog
2) Brand
3) Product placement
4) Story board
5) Digital footprint
6) Code
7) Creed
8) Construction
9) Commercials
10) New Media
11) RSS feed
12) Twitter
13) Citizen journalism
14) Canadian Content (CanCon)
15) Director
16) Producer
17) Casting Director
18) Grip
19) Wiki
20) Continuity
21) Greenlight
22) Mass media

B) Short Answer Questions. Pay attention to the number of marks awarded to each
question; they indicate how much information you are expected to provide in your
answer.

1) Explain how marketers develop brand loyalty. (3 marks)

2) What type of media does CanCon not apply to? (1 mark)
3) How did the media affect the musical careers and personal lives of the Dixie Chicks?
(3 marks)
4) What are 3 reasons why a person might choose to write a blog rather than a personal
diary? (3 marks)
5) How does the media’s portrayal of teenagers in TV shows like Glee and 90210 differ
from reality? (4 marks)
6) Which show does a better job portraying Canadians?Due South or Corner Gas? Why?
(4 marks)
7) Describe the “doofus dad” stereotype. Why is it so common on sitcoms? (4 marks)
8) If someone made a TV show based on your experiences as a teenager, would someone
want to watch it? Why or why not? (3 marks)
9) Why do companies use brands? How do brands influence what people buy? (2 marks)
10) Product placement: I am producing the next Twilight movie. Suggest three types of
products or companies that might appear in my movie and provide a specific reason why
each one might appear in it. (6 marks)
11) What kinds of things would a silent film maker have to do convey their story that a
modern film maker wouldn’t have to worry about. (3 marks)
12) What made Alfred Hitchcock such an influential director? (3 marks)
13) What are three things that happen during the pre-production phase of a movie? (3
marks)
14) Is Disturbia and effective remake of the film Rear Window? Why? (4 marks)
15) Which type of camera shot would I use if I wanted to show that an actor was feeling
deep emotion? (1 mark)
16) Which type of camera shot would be best to establish the setting? (1 mark)
17) Explain the difference between a blockbuster film and a classic film, providing an
example for each. (4 marks)
18) How has your involvement in the film-making process changed the way you view
film? (3 marks)
19) How do the ways in which men and women are usually portrayed in magazine ads
differ? (4 marks)
20) Describe the stereotypical male that is often described in hip hop music. Why is this
stereotype harmful? (4 marks)
21) When discussing the psychology of advertising we use the acronym AIDA. What
does it stand for? (4 marks)
22) What are the six elements of design? (6 marks)
23) What are 4 things you should do to create a positive digital footprint? (4 marks)
24) What are 4 things you should NOT do to create a positive digital footprint? (4 marks)

C) Match up: Identify each of the following camera shots:

D) Application/ Communication Questions

Imagine you are shooting a “trailer” (a short promo for a movie or tv show) for an
upcoming episode of your favourite show. Using the frames below, create a storyboard
for this trailer. You may use only the frames provided and you must provide notes
underneath the frames indicating what camera angles or movements you are going to use
as well as any key narration/dialogue. You will only have 20 minutes to complete this.
2) Using the chart provided, analyse the following advertisements.

Constructions

Codes

Creeds

Conventions

Based on your analysis, what makes this ad effective?____________________________

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