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701 COOL SPRINGS BLVD. | FRANKLIN, TN 37067 | 800.327.3822 | HEALTHWAYS.COM COPYRIGHT 2014 HEALTHWAYS, INC. ALL RIGHTS RESERVED.

HWAYS_QUITNET_FS_06-14
In the United States, over 70 percent of smokers say they want to quit, but fewer than 5
percent who try to quit on their own succeed. Healthways dynamic, multimodal QuitNet
solution is entirely focused on tobacco cessation, and can dramatically improve the chances
of quit success. QuitNet services are built on approaches and practices recommended by the
U.S. Surgeon General: personalized content, expert counseling, social support, and assistance
in selecting and using FDA-approved smoking-cessation medications.
Through telephonic and online education, as well as the support of our proven QuitNet website
and online community, we empower individuals to successfully quit using tobacco products.
QuitNet participants move efortlessly between personalized web content, digital coaching,
online communities, tailored SMS text and email messages, and telephonic coaching modes
to get the support they need, when they need it.
More Appeal, Better Results
As a true multimodal intervention, QuitNet allows participants to choose the interventions
modalities that most appeal to them. All program registrants may choose any one or more of
the following support services:
Online and mobile support via QuitNet.com, ofering anytime expert and peer support from a
vast community of quitters
Telephone-based coaching from a highly trained tobacco treatment specialist
Personalized email and SMS text support for relapse prevention and retention in the program
Brand-name over-the-counter quit medications from GlaxoSmithKline with no markup
1
Program participation and outcomes data indicate that this element of choice is a critical
indicator of engagement duration and quit success. A study by the Healthways Center for
Health Research found comparable quit rates for QuitNet Comprehensive participants whether
they preferred phone support or the web, and participants who used both phone and online
support modalities had even higher quit rates.
QuitNet

Dynamic, Multimodal Tobacco Cessation Programs


Seven months after
enrolling in the
Healthways QuitNet
Comprehensive
program, 45 percent
of participants
reported quit success.
701 COOL SPRINGS BLVD. | FRANKLIN, TN 37067 | 800.327.3822 | HEALTHWAYS.COM COPYRIGHT 2014 HEALTHWAYS, INC. ALL RIGHTS RESERVED.
HWAYS_QUITNET_FS_06-14
Intense, Individualized and Social
Nicotine dependence is the most common form of chemical dependence in the United States.
Research suggests that nicotine is as addictive as heroin, cocaine or alcohol, and that intense
interventions and expert support are often required for quit success. Healthways compre-
hensive, individualized approach to tobacco cessation targets the physical addiction (and
withdrawal symptoms) to nicotine, the psychological reliance on nicotine, and the behavioral
aspects (habits) of tobacco use.
The QuitNet program is founded on behavior change science, Healthways research and
best-practice recommendations, including the U.S. Public Health Service guidelines stating
that intensive interventions are more efective than brief interventions, and should be
used whenever possible.
2
Services are based on proven strategies for tobacco dependence
treatment and leverage established counseling techniques including cognitive behavioral
coaching, motivational interviewing, and other strategies shown to create efective, produc-
tive relationships between participant and coach and to keep individuals motivated and
committed to their quit process.
In addition to expert counseling, QuitNet online and mobile experiences serve individual
needs with engaging communications, online tools, anytime peer-to-peer support, and access
to counselors for advice and encouragement. Participants set personal quit dates and prepare
and track progress online.
QuitNet is the only tobacco cessation program with an active online community of partici-
pants supporting each others success:
More than one million people enrolled
Active forums with more than a thousand posts per day, available 24/7
QUITNET.COM PHONE-BASED COACHING QUIT MEDICATIONS
Largest online global community of
quitters with over 1,000,000 members
and a proven sustainable social
network to promote tobacco cessation
Peer-to-peer connections to provide
intersession and long-term, relapse
prevention support
Personalized quit guide and tracking
tools
Expert advice from trained online
counselors
25 years of telephonic tobacco
cessation counseling experience
Accredited Tobacco Treatment
Specialist Coach Training program
Highly trained tobacco treatment
specialists (coaches)
Up to 5 proactive calls at strategic
intervals during the quit process
Unlimited inbound support calls
Mail-order fulfllment of over-the-
counter branded nicotine replacement
therapy (NRT) through agreement
with GlaxoSmithKline
NRT pricing that is not marked up
Seamless program integration to
provide NRT decisional support,
reinforce adherence and optimize
quit rates
1
Approved GlaxoSmithKline products include the Nicoderm Patch, Nicorette Gum, Nicorette Lozenge and Nicorette
Mini Lozenge.
2
Treating Tobacco Use and Dependence. Quick Reference Guide for Clinicians, October 2000. U.S. Public Health Service.
The Healthways tobacco cessation program combines expertise from Healthways
25 years of telephonic tobacco cessation experience and 18 years of online support
via QuitNet.com.