W.K.

KELLOGG FOUNDATION FOOD & FITNESS INITIATIVE

DIRECTORY OF RESOURCES

There are hundreds of resources and tools that could inform the work of local Food
& Fitness initiative. This document pulls together some of the more high-level
online and print resources, from organization websites to issue-related reports and
communications toolkits. In addition to providing important background
information, there are a variety of useful tools and best practices that can guide the
work in your community. For additional resources, please contact members of your
TAP Team specific to your area of interest. They can connect with you resources
tailored to your community’s unique needs.

BUILT ENVIRONMENT AND PHYSICAL ACTIVITY

Active Living by Design

http://www.activelivingbydesign.org
One the Robert Wood Johnson Foundation’s Active Living programs, Active Living by
Design offers insights on increasing physical activity through community design,
public policies and communications strategies.

Active Living Research Summaries

http://www.activelivingresearch.org/resourcesearch/summaries
Active Living Research produced three valuable summaries of what it has learned
about designing active living environments: “Designing to Reduce Childhood
Obesity,” “Designing for Active Transportation” and “Designing for Active
Recreation.”

American Journal of Health Promotion Special Issue

http://www.activelivingbydesign.org/index.php?id=51
This special issue, Health Promoting Community Design, includes various articles
exploring the connection between community design and public health.

American Journal of Preventive Medicine, Vol. 28

http://www.ajpm-online.net/issues
The journal’s Vol. 28, February, Supplement 2 issue is devoted to active living.

“Failing Fitness”
http://www.calendow.org/reference/publications/pdf/disparities/Policy6_references.
pdf
This California Endowment brief looks at physical education in California’s schools
and identifies research-based strategies for increasing physical activity among all
students.

National Center for Safe Routes to School Tools and Case Studies
http://www.saferoutesinfo.org
The National Center for Safe Routes to School shows how communities can build
safe, welcoming environments for kids walking or biking to school and for
pedestrians and bicyclists of all ages.

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Pedestrian and Bicycle Information Center
http://www.pedbikeinfo.org
The Center’s website offers information and materials for building safe places for
walking and bicycling, as well as a searchable image library with thousands of
photos for public use.

“Physical Education Matters”

http://www.calendow.org/reference/publications/pdf/disparities/Activity%20Matters
_final.pdf
This brief from The California Endowment looks at the quality and quantity of
physical education offered to K-12 students in California.

Robert Wood Johnson Foundation Active Living Programs

http://www.rwjf.org/portfolios/npolist.jsp?iaid=138
Robert Wood Johnson Foundation funds additional Active Living programs that offer
links to useful resources.

COMMUNICATIONS

The Communications Toolkit

http://www.causecommunications.org/clients-cause.php
Produced by Cause Communications, this comprehensive guide offers practical
information on navigating communications for the nonprofit world with practical
information in various areas of communications.

“Conceptualizing U.S. Food Systems with Simplifying Models”

http://www.wkkf.org/DesktopModules/WKF_DmaItem/ViewDoc.aspx?LanguageID=
0&CID=4&ListID=28&ItemID=5000184&fld=PDFFile
This research report focuses on communications models aimed at helping
Americans think more productively about food systems.

“Framing the Food System: A FrameWorks Message Memo”

http://www.wkkf.org/DesktopModules/WKF_DmaItem/ViewDoc.aspx?fld=PDFFile&C
ID=4&ListID=28&ItemID=5000183&LanguageID=0
The memo details the findings of FrameWorks Institute research on Americans’
attitudes about the food system and reforms that food policy advocates put forward
to improve it.

“Implications of the Consumer Frame for Food and Fitness: Cognitive

Analysis of Media Depictions”
http://www.wkkf.org/DesktopModules/WKF.00_DmaSupport/ViewDoc.aspx?fld=PD
FFile&CID=383&ListID=28&ItemID=5000322&LanguageID=0
Created by the FrameWorks Institute with W.K. Kellogg Foundation support, this
report offers critical lessons about how individuals process information related to
food and fitness.

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“Upside Down Fate: Analysis of a Priming Survey Exploring Views of the
Food System”
http://www.wkkf.org/DesktopModules/WKF.00_DmaSupport/ViewDoc.aspx?fld=PD
FFile&CID=294&ListID=28&ItemID=5000182&LanguageID=0
This FrameWorks Institute report summarizes the findings of a national telephone
survey to determine the effects of various conceptual frames on people’s
understanding of the food system.

W.K. Kellogg Foundation Online Communications Toolkit

http://www.wkkf.org/default.aspx?tabid=75&CID=385&NID=61&LanguageID=0
Intended to help nonprofit organizations effectively use communications, the toolkit
includes detailed steps needed to understand options, identify resources, plan,
implement and evaluate a strategic communications plan.

HEALTH DISPARITIES

“Active Living Diversity Project”

http://www.rwjf.org/pr/product.jsp?id=15745&topicid=1297
Detailed in this report, the project identifies opportunities for developing effective
programs to increase physical activity and healthy eating in the African American,
Latino and Native American communities.

“The Health Benefits of Parks”

http://www.tpl.org/tier3_cd.cfm?content_item_id=21053&folder_id=175
This white paper from the Trust for Public Land draws from the latest research to
demonstrate how parks support and promote healthy lifestyles, and reveal the
disparities in park equity.

Healthy Eating/Active Living Convergence Partnership

http://www.hphp.us/resource_links/health_disparities.htm
The Partnership’s website includes links to numerous reports on health disparities.

Prevention Institute
http://www.preventioninstitute.org/healthdis.html
The Institute’s website offers a wealth of information, including reports and links to
other sites, about the disproportionate burden of disease borne by minorities and
other segments of the U.S. population.

“Reducing Health Disparities through a Focus on Communities”

http://www.policylink.org/Research/HealthDisparities
This PolicyLink brief explores policies and practices aimed at reducing health
disparities in low-income communities and communities of color.

“Safety, Growth, and Equity: Infrastructure Policies that Promote

Opportunity and Inclusion”
http://www.policylink.org/Research/Safety_Growth_Equity/default.html
Also from PolicyLink, the brief looks at the role of equitable infrastructure planning
in sustaining and reinforcing community.

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LOCAL FOOD SYSTEMS

“Counties and Local Food Systems: Ensuring Healthy Foods, Nurturing

Healthy Children”
http://www.farmlandinfo.org/farmland_preservation_literature/index.cfm?function=
article_view&articleID=34931
Published by the National Association of Counties Center for Sustainable
Communities, this report covers topics such as food councils, farm-to-school
programs, infrastructure for local producers and agricultural conservation
easements.

“Cultivating Common Ground”

http://www.preventioninstitute.org/pdf/Cultivating_Common_Ground_112204.pdf
This Prevention Institute report offers insights on how to create a synergistic
movement between health and sustainable agriculture.

“Eat Fresh and Grow Jobs, Michigan”

http://www.mottgroup.msu.edu/portals/mottgroup/downloads/eatfresh.pdf
This report looks at how increased sales of fresh, local food may significantly boost
employment and personal income.

“Healthy Food, Healthy Communities: Improving Access and Opportunities

Through Food Retailing”
http://www.policylink.org/Research/HealthyFood
This PolicyLink report highlights examples of increasing healthy food retailing,
illustrating three of the most promising strategies: developing new grocery stores,
improving the selection and quality of food in existing smaller stores, and starting
and sustaining farmers’ markets.

“Improving Access to Healthy Foods: A Guide for Policy-Makers”

http://www.activelivingleadership.org/uploads/PDFs/healthyfoodprimer2007.pdf
This concise brief explores actions at the state and local levels that can facilitate
healthy eating and improve access to affordable, healthy foods.

“Making the Farm / School Connection”

http://www.leopold.iastate.edu/research/marketing_files/minnesota.pdf
This study looks at the opportunities and barriers to greater use of locally grown
produce in public schools as identified by food service directors.

“Policy Guide on Regional and Community Food Planning”

http://www.planning.org/policyguides/pdf/food.pdf
Over the last few years, interest in food system issues by the planning community
has been on the rise. At the 2005 American Planning Association (APA) National
Planning Conference in San Francisco, a special track of sessions on food planning
subjects was held for the first time in APA's history. And, in 2007, the APA released
this policy guide.

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“Public Markets as a Vehicle for Social Integration and Upward Mobility”
http://www.pps.org/info/projects/ford_market_research
Produced by the Project for Public Spaces in Association with Partners for Livable
Communities, this report demonstrates how public markets can enhance the
potential for social integration in public spaces and create a sustainable vehicle for
upward mobility and individual empowerment

MULTICULTURALISM

“Is Reconciliation Possible? Lessons from Combating ‘Modern Racism’”

http://www.visions-inc.org/Is%20Reconciliation%20Possible.pdf
This paper was presented by Dr. Valerie Batts of VISIONS, Inc., two weeks after
September 11th at a scheduled meeting of the bishops of the Episcopal Church,
USA, on the topic of "globalization and difference." Dr. Batts delves into how
multiculturalism is inherent to reconciliation, and illustrates how a dynamic
multicultural learning process takes place to create change and acceptance.

“Ten Critical Success Factors for a Multicultural Initiative”

http://www.visions-inc.org/10%20Critical%20Success%20Factors%202.pdf
These critical success factors are derived from VISIONS, Inc.’s, over 20 years
experience with its clients. They represent observations from both what has worked
and what has not worked as a wide variety of organizations have worked to launch
and sustain effective multicultural initiatives.

VISIONS, Inc.
http://www.visions-inc.org
One of the TAP Group organizations, VISIONS assists in creating environments
where differences are recognized, understood, appreciated and leveraged to
achieve greater productivity and creativity, and where all can perform to their full
potential. The VISIONS website offers a variety of useful resources and background
information to enhance understanding of multiculturalism and multicultural process.

OBESITY: KEY REPORTS

“F as in Fat: How Obesity Policies are Failing in America, 2006”

http://www.activeliving.org/node/510
The Trust for American’s Health report discusses recent trends in obesity including
specific state data, a timeline of national activities related to obesity, results from a
survey of state experts and comprehensive strategies to combat obesity.

“Preventing Childhood Obesity: Health in the Balance”

http://www.nap.edu/catalog.php?record_id=11015
This Institute of Medicine study examines the nature, extent and consequences of
obesity in U.S. children and youth, and offers a prevention-oriented action plan with
short-term and longer-term interventions.

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“Progress in Preventing Childhood Obesity: How Do We Measure Up?”
http://www.iom.edu/Object.File/Master/36/984/11722_reportbrief.pdf
A follow-up to “Preventing Childhood Obesity: Health in the Balance,” this Institute
of Medicine report looks at the nation’s progress in preventing childhood obesity
and outlines an action plan for researchers, professionals and advocates.

PLANNING AND ECONOMIC DEVELOPMENT

American Planning Association (APA) on Food System Planning

http://www.planning.org/divisions/initiatives/foodsystem.htm
Learn why the APA considers food system planning a “planning” issue, and one its
members should be concerned about. Access APA resources on food system
planning and keep abreast of the Food System Planning Working Group.

“Commercial Revitalization Planning Guide”

http://www.lisc.org/content/publications/detail/6100
This resource, developed by the Local Initiatives Support Corporation, is dedicated
to helping communities plan and implement commercial corridor revitalization
programs. The Guide is filled with detailed direction that will provide practitioners
with a starting point for strategic, comprehensive planning—from research to
planning to implementation.

Healthy Communities through Collaboration

http://www.planning.org/research/healthycommunities.htm
The American Planning Association has entered into a partnership with the National
Association of County and City Health Officials to restore the bridge between land-
use planning and public health practice. The two organizations are exploring shared
objectives, providing tools, and recommending options and strategies for
integrating public health considerations into land-use planning.

Local Initiatives Support Corporation (LISC)

http://www.lisc.org/
LISC helps resident-led, community-based development organizations transform
distressed communities and neighborhoods into healthy ones—good places to live,
do business, work and raise families. Previous work has looked at how food markets
can affect low-income neighborhoods, providing case studies that illustrate their
significant impact.

POLICY AND POLICY CHANGE

The ENACT Local Policy Database

http://www.preventioninstitute.org/sa/policies/index.php
The database is an online resource of local policies that can improve opportunities
for healthy eating and physical activity.

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The National Conference of State Legislators Healthy Community Design
Legislation Database
http://www.ncsl.org/programs/environ/healthyCommunity/healthycommunity_bills.
cfm
NCSL’s Healthy Community Design Legislation Database allows users to search by
state, topic area and bill-specific fields.

“Nutrition Standards for Foods in Schools: Leading the Way toward

Healthier Youth”
http://www.iom.edu/CMS/3788/30181/42502.aspx
This Institute of Medicine report provides recommendations about appropriate
nutritional standards/policies for the availability, sale, content and consumption of
foods at school, with attention to competitive foods.

PolicyLink
http://www.policylink.org
PolicyLink highlights new research, advocacy campaigns, policy strategies and
promising practices to achieve economic and social equity from communities across
the country.

STRATEGIC PLANNING AND ASSESSMENT

ENACT: Environmental Nutrition and Activity Community Strategies

http://www.preventioninstitute.org/sa/enact/members/index.php
Created by the Prevention Institute, the website provides a concrete menu of
strategies designed to help communities improve nutrition and activity
environments on a local level.

Promoting Active Communities

http://mihealthtools.org/communities
This series of online resources features tools for assessing community health,
including the Promoting Active Communities (PAC) Assessment/Application, Design
Guidelines for Active Michigan Communities and the Healthy Communities Toolkit.

THRIVE: Tool for Health and Resilience In Vulnerable Environments

http://www.preventioninstitute.org/thrive/index.php
This online tool is intended to help communities understand and prioritize the
factors that can help improve local health and safety.

“What's Cooking in Your Food System? A Guide to Community Food

Assessment”
http://www.foodsecurity.org/cfa_guidebook.html
This guide, published by the Community Food Security Coalition, informs and
supports the development of community food assessments as a tool for increasing
community food security and creating positive change.

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