Caracol1260 English

The Strengths of the Spanish News/Talk Radio Format
 Foreground: The News/Talk format reaches a captive, educated,

loyal and attentive audience that will listen and respond to your
message.
 Personalities: Radio Caracol has the best line-up of

News/Talk/Entertainment personalities in Spanish radio - their
significance to and intimacy with the listener is unparalleled.
 Programming: When people want news, information, weather or

traffic, they tune into News/Talk radio for that immediate information.
They also benefit from a variety of features tailored to their lifestyle
like sports, health, travel etc.
 Reaching Our Niche Market: English language consumers are

bombarded by consumer information, Spanish speakers are not.
Radio Caracol is delivering an audience not reached by English
Laura Duque News/Talk stations, Spanish music stations or any other medium.
Account Executive
305-644-66-58
lduque@caracol1260.com
WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company. 2
South Florida’s Hispanic Market
 2,033,600 Hispanic People Live in the Miami/Broward market!

 49.2% of the South Florida Population is Hispanic.
 41 years is the Average Age of Hispanics.
 $20,000 is the average Hispanic per capita Income, and $60,000 per
household Income of South Florida Hispanics.
 $48.5 Billion Dollars is the buying power of the South Florida Hispanic
market.
Source: Synovate, US Census.
In South Florida, Even More So!!
 87% of South Florida Hispanics learned to speak Spanish first!
 62% of the South Florida Hispanics are more comfortable speaking

Spanish.
 78.7% of South Florida Hispanics speak Spanish most frequently at

home.
 51% speak Spanish at social occasions!
 51% of South Florida Hispanics find that they better comprehend

advertising if it’s in Spanish.
 65% of South Florida Hispanics say they are more likely to purchase
brands that advertise in Spanish.
Source: U.S. Census and Strategy Corporation and Synovate.
South Florida Hispanics’ County of Origin
4% 2% 4%
15%
7%
4% 2% 4%
15%
48%
20% 7%
48%
20%
Mexico Central America Puerto Rico South America

Cuba Dominican Republic Others
Mexico Central America

Source: Synovate, Geoscape. Puerto Rico South America
Cuba Dominican Republic Others
In South Florida, Spanish Radio Dominates!!
 South Florida is one of the most congested markets in the
country and 94% of the population drives to and from work!
 The average listener spends an average of 27 minutes driving

to and from work.
 Spanish Radio dominates during the day, when most

purchases are made.
 Radio reaches 97.4% of Hispanics 18+ and 95.2% of Hispanics

25+ weekly!
 WSUA 1260-RADIO CARACOL targets the audience you

want.
 WSUA 1260-RADIO CARACOL is flexible. Change copy and

schedule easily.
 WSUA 1260-RADIO CARACOL delivers your message to

South Florida Hispanics one on one, with a cost effective and
efficient schedule designed to help you increase your sales!
Source: Synovate, Arbitron Hispanic Radio Reports.
Exclusive Audience
100
90
80
70
60
50
40
30
20
10
0
Total Audience P1 / Exlcusive
Almost 50% of Radio Caracol’s Audience is P1 / Exclusive…If

you are not on Radio Caracol… our listeners are not hearing
your message!
Source: Tapscan Jan-March 2010.
Station Profile
 Call Letters: WSUA-1260AM
 Format: Spanish News/Talk/Sports

and Entertainment
 Power: 50,000 watts
 Operating Schedule: 24/ 7
 Coverage: From Palm Beach to the

Keys!
 Personalities: Yoly Cuello, Dr. Elmer

Huerta, Ernesto Rios, Horacio Gioffre,
Jose Antonio Ponseti, Mario Martin,
Enrique Córdoba, Carlos Cataño,
Marisol Correa, El Flaco, Jairo Castro
Chocolate, Roly Martin, Ivan
Hernandez, Luis del Busto, John
Morales… and many more!
Programming Grid
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
12:00-1:00 AM
1:00-2:00 AM
Si Amanece Si Amanece Si Amanece Si Amanece
2:00-3:00 AM
Caracol Colombia
3:00-4:00 AM De Rumba
De Rumba
Lo mejor de De Lo mejor de De Lo mejor de De Lo mejor de De
4:00-5:00 AM
Regreso a Casa Regreso a Casa Regreso a Casa Regreso a Casa
5:00-5:30 AM
5:30-6:00 AM Caminos de Dios
6:00-7:00 AM Vuelo del Condor Vuelo del Condor
7:00-7:30am Noticiero
Monitor Mundial
7:30-8:00am Julio Sanchez Cristo Julio Sanchez Cristo Julio Sanchez Cristo Julio Sanchez Cristo Julio Sanchez Cristo
8:00-8:30am
8:30-9:00am
Monitor
9:00-9:30am
9:30AM-10AM
Paid Programming
10:00-10:30am
10:30-10:45am Caracol Ayuda Caracol Ayuda Caracol Ayuda Caracol Ayuda Caracol Ayuda Paid Programming
10:45am-11am
11:00-11:30 AM
Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming Cita con Caracol
11:30-12:00 PM
12:00-12:30 PM Hora 25 Global
Cara A Cara
12:30-1:00 PM Paid Programming
Noticiero Noticiero Noticiero Noticiero Noticiero
1:00-1:30PM Buenos Negocios Brillan Las
1:30-2:00PM Estrellas
2:00-2:30 PM
Paid Programming Rumbo a Sudafrica
2:30-3:00 PM Efectos Secundarios Efectos Secundarios Efectos Secundarios Efectos Secundarios Efectos Secundarios
3:00-4:00PM
Rumbo a
4:00-5:00 PM
Sudafrica Carrusel
De Regreso A Casa De Regreso A Casa De Regreso A Casa De Regreso A Casa De Regreso A Casa Deportivo
5:00-7:00PM
Sabado Vallenato
7:00-8:00 PM Dos A Full Dos A Full Dos A Full Dos A Full Dos A Full
Paid Programming
8:00-9:00 PM Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming
9:00-10:00 PM Cita con El Doctor Cita con El Doctor Cita con El Doctor Cita con El Doctor Cita con El Doctor Carrusel Mundial
RUMBA
10:00-11:00 PM Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming La Hora del Tango
11:00-12:00 AM Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming Cara a Cara
Programming: News
DEMO: AD18-49 / AD 25-54
Minuto 60 is our top-of-the-hour headline newscast covering the

most important national and international news. Minuto 60 tailors
it’s quick and energetic newscast to the interest and daily lives of
Hispanics in America. Minuto 60 has the valuable support and
access to GLR’s vast network of talk/news/sports journalists and
correspondents in 22 countries.
We bring America and the world to our listeners every hour, on

the hour!
5 Minute News Cast / 19x day / Every hour on the hour / M-F, 6AM - Midnight
Programming: News
Julio Sánchez Cristo DEMO: AD18-49 / AD 25-54
Julio Sánchez Cristo is the host of Radio Caracol

1260 AM’s morning drive news and information
program, which also features the best team of
journalists who bring up to date coverage of the local
news in South Florida – Sabina Covo, John
Morales, Horacio Gioffre and Roly Martin. Julio
Sánchez Cristo brings the latest news that affect
Hispanics everywhere; also covered in this one of a
kind program are information about current issues
such as health, family, education, sports or
entertainment, weather and up-to-the-minute traffic,
as well as a variety of exclusive interviews with
M-F, 5-10 AM celebrities and newsmakers. Listeners’ participation is
also essential to the show.
John Morales Sabina Covo Horacio Gioffre Roly Martin
Programming: Community Service
Caracol AYUDA DEMO: AD18-49 / AD 25-54
“AYUDA” is Radio Caracol’s daily show that looks

to help South Florida’s Hispanic community.
Experienced Yoly Cuello is the host for the show
and she is surrounded by a distinguished group of
experts and guests who bring the latest news and
the best advice for Radio Caracol listeners to
improve their daily lives.
With “AYUDA”, WSUA – Radio Caracol 1260 AM
once again leads the radio offering in community
service as well as listener-need based
programming. The new daily program focuses on
those needs of the most affected by the current
economic slowdown on issues related to Yoly Cuello
Employment, Finance, Health or Education,
among others.
M-F, 10-11 AM
Programming: News
NOTICIERO DEMO: AD18-49 / AD 25-54
MEDIODIA
Noticiero del Mediodia is Radio Caracol’s News Service starting
at noon. Hosted by Yoly Cuello with the participation of Ernesto
Rios, Horacio Gioffre and Roly Martin, this program presents
the most current issues in local, national, and international news
that affect Hispanics.
M-F, Noon-2 PM
Yoly Cuello Ernesto Ríos Horacio Gioffre Roly Martin
WSUA ● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.
Programming: Entertainment
Efectos Secundarios DEMO: AD18-49 / AD 25-54
Jose Antonio Ponseti hosts this fun variety show, full of news,
debates and curiosities on current issues, sports, food, culture and
more, with the participation of Eduardo Ortiz, Keyla Medina-Rosa
and a number of local, national and international guest stars.
M-F, 2-4 PM
Jose A. Ponseti Eduardo Ortiz Keyla Medina-Rosa
Programming: Entertainment
De Regreso a Casa DEMO: AD18-49 / AD 25-54
Hosted by Carlos Cataño and with the participation of Marisol Correa, El

Flaco Vazquez, Graciela Mori and Jairo Castro, “De Regreso a Casa” is
an innovative three hour show that includes a wide variety of unique
content: Entertainment, local news and lots of humor to cheer up listeners’
way back home. Listeners’ participation is also essential to the show.
M-F, 4-7 PM
Carlos Cataño Marisol Correa Flaco Vazquez Graciela Mori Jairo Castro
Programming: Health
DEMO: M 18-49 / M 25-54 / M55+

W 18-49 / W 25-54 / W 55+
Dr. Huerta hosts Cita con el Doctor, a

health-topic show that gives listeners the
opportunity to ask all their questions
related to health and wellness. Dr. Huerta
answers all these questions and finds a
way for listeners to learn how to prevent
the most common health conditions that
affect Latinos in the US today.
Dr. Elmer Huerta
M-F, 9-10 PM
Programming: Health
Salud Para Todos DEMO: M 18-49 / M 25-54 / M55+

W 18-49 / W 25-54 / W 55+
Rafael Mancera hosts these daily

segments that bring listeners health
related news and a quick and energetic
list of medical advice for a healthier living.
Rafael Mancera
Programming: Features
Hora 25 Global DEMO: AD18-34 / AD 25-54
Hora 25 Global is more than a radio show; it has

been created to be a reference on Spanish
Language opinion shows around the World.
Hora 25 Global is a new step on Union Radio’s
expansion in Spain, the US and Latin America
through 500 stations and the Internet. Hora 25
Global is hosted by Àngels Barceló. The show
has collaborators and analysts like Chilean ex
president Ricardo Lagos, writers Tomas Eloy
Martinez, Jorge Volpi, Carlos Monsivais and
Jorge Edwards, international analyst Moises
Naim and Spanish ex president Felipe Gonzalez,
among others. Angels Barcelo
SATURDAY 12 NOON
Programming: Music
Brillan Las Estrellas DEMO: AD18-34 / AD 25-54
Luis del Busto brings a closer look at

internationally renowned artists through an
overview of their hits and one on one
interviews. Some of the artists that have
participated on the show are Shakira, Juan
Luis Guerra, Ana Gabriel, Mana and Marco
Antonio Solis, among others.
SATURDAY, 1-2 PM
Luis del Busto
Programming: Music
De Rumba con DEMO: AD18-34 / AD 25-54
Caracol
De Rumba con Caracol is hosted by the

all-around Ivan Van Hernandez who
every week accompanies listeners with
the best Tropical music. Audience’s
participation is also essential to the
show!
SATURDAY, 8 PM – 5:30 AM
Ivan Hernandez
Programming: Sports
DEMO:
Sports Segments AD 18-49 /AD 25-54
M 18-49 / M 25-54
Experts Horacio Gioffre and
Roly Martin host these
segments that include the
latest news on sports, with
special attention to Soccer,
Boxing and Baseball –
Hispanic Community’s favorite
sports. These features air
within our top rated shows
“Julio Sanchez Cristo” and
“Noticiero del mediodia” and
bring an informative overview
enhanced with our expert’s Horacio Gioffre Roly Martin
opinion and commentaries.
Within “JULIO SANCHEZ CRISTO” &

“NOTICIERO DEL MEDIODIA”
Programming: Sports
Exclusive Radio Rights for Copa DEMO:

Santander Libertadores and Copa AD 18-49 /AD 25-54
M 18-49 / M 25-54
Nissan Sudamericana
Most Prestigious Tournaments in the Americas
Copa Santander Libertadores is the oldest and most

prestigious soccer tournament in the Americas. The
tournament is played from January through June, and
during those months, more than thirty teams from ten
countries play over 120 mid-week matches. Five
Mexican teams – Chivas de Guadalajara and San Luis,
among them - participate in this tournament and the
winner advances to FIFA Club World Cup.
Copa Nissan Sudamericana was first played in 1916.

Since then, the competition has grown to include
Colombia, Paraguay, Peru, Bolivia, Ecuador and
Venezuela.
2.5 Hours Aprox.

According to the Tournament Calendar
Programming: Sports
DEMO:
AD 18-49 /AD 25-54
M 18-49 / M 25-54
Carrusel Deportivo is an informative weekly show in which Horacio

Gioffre, Ivan Hernandez, producer Jose Carlos Ortiz and his guests
analyze sporting events in South Florida and the World! It brings
listeners results, highlights, information about upcoming matches and
the latest news on Sports. SUNDAY, 2-8 PM
Carrusel Mundial is a one of a kind show, connecting live every Sunday

with our stations in America and Europe to bring our listeners the latest
news, interviews, results and reports. An informative weekly show that
analyses sporting events worldwide! The program is hosted by Eduardo
Camarena of our W Radio station in Mexico, and ties in with our sports
experts from Radio Continental in Argentina, Radio Caracol in Colombia,
W Radio in Chile, Cadena Ser in Spain and Grupo Latino de Radio in
the US.
SUNDAY, 9-10 PM
Radio Caracol… #1 in Sports!
 The Official Station of COPA SANTANDER

LIBERTADORES!
 Home of The Best Boxing.
 Home of Copa Latina.
 The Top Latin American Regional Soccer Matches.
 Home to CARRUSEL DEPORTIVO, Sunday’s Best Sports
Wrap Up!
 Miami based Internet staff!
 In Depth News Coverage
 Promotions
 LIVE Station Feed 24/7.
 Popular Audio downloads
 24 Hours Sports Coverage
 Community News
 Exclusive Links to Latin American
Radio!
 Links to our Advertisers!
Special Coverage
Calendar of Events
January MIAMI’S NEW YEAR’S CELEBRATION

February DOMINICAN INDEPENDENCE FESTIVAL
COPA LATINA
March IMMIGRATION FAIR
CALLE OCHO
April THE MIAMI HISPANIC FILM FESTIVAL
FESTIVAL ARGENTINO
May CINCO DE MAYO
MOTHER’S DAY PROMOTION
FERIA DE LA SALUD FAMILIAR
June RADIO CARACOL’S HURRICANE TRACKING MAP
FATHER’S DAY PROMOTION
July VENEZUELAN INDEPENDENCE FESTIVAL
COLOMBIAN INDEPENDENCE FESTIVAL
PERUVIAN INDEPENDENCE FESTIVAL
August BACK TO SCHOOL PROMOTION
September MEXICAN INDEPENDENCE CELEBRATION
HISPANIC BALLET FESTIVAL
October FERIA DE LA SALUD FAMILIAR
November EXPO NICA-FERIA DE LAS AMERICAS
December SANTA’S ENCHANTED FORREST
Radio Caracol @ Events
WSUA – Radio Caracol Delivers Results!
 By offering WSUA 1260-RADIO CARACOL listeners the

information and entertainment they want!
 By showcasing your commercials in a foreground programming

environment where the listener is attentive to the spoken word.
 By delivering listeners who have money to spend!
 In our business, and yours too, results are everything...and WSUA

1260-RADIO CARACOL delivers RE$ULT$.

Caracol1260 English

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The Strengths of the Spanish News/Talk Radio Format

 Foreground: The News/Talk format reaches a captive, educated,

 Personalities: Radio Caracol has the best line-up of

 Programming: When people want news, information, weather or

 Reaching Our Niche Market: English language consumers are

 2,033,600 Hispanic People Live in the Miami/Broward market!

Source: Synovate, US Census.

 87% of South Florida Hispanics learned to speak Spanish first!

 62% of the South Florida Hispanics are more comfortable speaking

 78.7% of South Florida Hispanics speak Spanish most frequently at

 51% speak Spanish at social occasions!

 51% of South Florida Hispanics find that they better comprehend

Source: U.S. Census and Strategy Corporation and Synovate.

Mexico Central America Puerto Rico South America

Mexico Central America

 The average listener spends an average of 27 minutes driving

 Spanish Radio dominates during the day, when most

 Radio reaches 97.4% of Hispanics 18+ and 95.2% of Hispanics

 WSUA 1260-RADIO CARACOL targets the audience you

 WSUA 1260-RADIO CARACOL is flexible. Change copy and

 WSUA 1260-RADIO CARACOL delivers your message to

Almost 50% of Radio Caracol’s Audience is P1 / Exclusive…If

Source: Tapscan Jan-March 2010.

 Call Letters: WSUA-1260AM

 Format: Spanish News/Talk/Sports

 Power: 50,000 watts

 Operating Schedule: 24/ 7

 Coverage: From Palm Beach to the

 Personalities: Yoly Cuello, Dr. Elmer

DEMO: AD18-49 / AD 25-54

Minuto 60 is our top-of-the-hour headline newscast covering the

We bring America and the world to our listeners every hour, on

Julio Sánchez Cristo DEMO: AD18-49 / AD 25-54

Julio Sánchez Cristo is the host of Radio Caracol

John Morales Sabina Covo Horacio Gioffre Roly Martin

Caracol AYUDA DEMO: AD18-49 / AD 25-54

“AYUDA” is Radio Caracol’s daily show that looks

NOTICIERO DEMO: AD18-49 / AD 25-54

Yoly Cuello Ernesto Ríos Horacio Gioffre Roly Martin

Efectos Secundarios DEMO: AD18-49 / AD 25-54

Jose A. Ponseti Eduardo Ortiz Keyla Medina-Rosa

De Regreso a Casa DEMO: AD18-49 / AD 25-54

Hosted by Carlos Cataño and with the participation of Marisol Correa, El

DEMO: M 18-49 / M 25-54 / M55+

Dr. Huerta hosts Cita con el Doctor, a

Dr. Elmer Huerta

Salud Para Todos DEMO: M 18-49 / M 25-54 / M55+

Rafael Mancera hosts these daily

Hora 25 Global DEMO: AD18-34 / AD 25-54

Hora 25 Global is more than a radio show; it has

Brillan Las Estrellas DEMO: AD18-34 / AD 25-54

Luis del Busto brings a closer look at

Luis del Busto

De Rumba con DEMO: AD18-34 / AD 25-54

De Rumba con Caracol is hosted by the

opinion and commentaries.

Within “JULIO SANCHEZ CRISTO” &

Exclusive Radio Rights for Copa DEMO:

Most Prestigious Tournaments in the Americas

Copa Santander Libertadores is the oldest and most

Copa Nissan Sudamericana was first played in 1916.

2.5 Hours Aprox.

Carrusel Deportivo is an informative weekly show in which Horacio