Jeff Henry

Principal at What's Next Strategic Innovation. What's Next for you? Seeking: Opportunities,
Investments, Engagements
marathons5@aol.com

Summary
I help solve business, revenue and growth problems for CEO’s. Building Competitive Advantage,
Product Development, Placement, Assessments, Introducing companies to opportunities, Modeling,
Independent Business Audits, Sales Marketing, Advanced Advertising

Jeff is currently the managing partner of What's Next Strategic Innovation. Prior to his current focus,
he spent 20 years in senior executive roles with Time Warner Cable where he served most recently
as The Regional Vice President for Texas with responsibility for more than 2.2m customers and $2.5b
in annual revenues. He led the product and competitive strategy for Time Warner Cable and has
successful first hand experience with FiOS, U-verse, DirecTV and DishNetwork. While serving on the
front lines in the battle against the BOCs, worked on Interactive Television, Video OnDemand,
SpeedZones, DVR, StartOver, Digital Video, Digital Voice, and the Pivot Wireless JV

Cable TV, Digital Video, High Speed Internet, Digital Voice, Wireless, Platforms, Content, BSS/OSS
Support, Technology

Is your competition determining What's Next for you? Strategic Assessments - Innovation - Product
Strategy and Roadmaps - Marketing Optimization, Account Planning, Sales and Marketing Mgmt.

My favorite quote is by Thomas A. Edison: "Opportunity is missed by most people because it is

dressed in overalls and looks like work."

EXPERIENCE: Product Development and Innovation, Cable Operations, Content and Marketing,
Service Provider Competitive Ecosystems, Consumer Switching Behavior, Multicultural (Hispanic)
Audiences, Home Networks & R G's, Home Networking Technology (CableHome, Wi-Fi, Ethernet,
HomePlug, HomePNA, MoCA), Media Center PCs, Set-top Boxes, Networked Consumer Electronics,
Consumer Storage, Media Server Hardware and Software, Consumers and Digital Entertainment,
Television Services, Broadband Video, Digital Home Customer Support Issues, Product Placement,
VoIP, Measured Broadband, Total Digital Home, Advance Advertising

Specialties
CMO Sales - Marketing
Hispanic Product and Business strategy
Competitive Strategy and Response
Product/Business Development

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Organizational Development
Strategic Planning - Consulting
Strategic Marketing - Segmentation - Hybrid Indexing, Targeting, Ecommerce
Turn Arounds
Programming
HDTV - IP Video
Connected Home Networking
Video On Demand
HighSpeed Data Tiering - Pricing - Metered Broadband
Digital Voice Services - IP and Wireless
Social Media
Consumer Switching Behavior
Cable TV
BSS/OSS

Experience
Principal at What's Next Strategic Innovation
February 2009 - Present (2 years)
Strategic Planning, Innovation and Business Development - Technology Assessments, Consulting
for Institutional Investors - Business Modeling - Account Management - Marketing Optimization
BSS/OSS Product Roadmaps, Corporate Development and Planning - RFP Response - Blue
Ocean Strategy - Leadership - Marketing - Sales - Sales Culture - Growth Strategy - Product
Strategy and Roadmaps

Join me on facebook: http://www.facebook.com/people/Jeff-Henry/1529603286

View my personal website: http://jeffhenry.giving.officelive.com/default.aspx

1 recommendation available upon request

Regional Vice President of Marketing CMO - Texas at Time Warner Cable

2006 - February 2009 (3 years)
Division President Operation WarpSpeed - Telephone (VoIP), High Speed Internet (HSD) and High
Definition Television (HDTV) - Competitive Strategy and Implementation - Pricing, Packaging,
Bundling and Hispanic Business Development - CMO Texas (Austin, Dallas, Houston, San Antonio
and Southwest Border Corridor)
1 recommendation available upon request

Vice President of Marketing and Product Development at Time Warner Cable

2003 - 2006 (3 years)
Cable Operations and Marketing
Product Development

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 Competitive Strategy and Response
Product Deployment
Content
1 recommendation available upon request

Vice President of Retail Product Development at Time Warner Cable

1999 - 2003 (4 years)
Cable Labs
Go2Broadband - Retail Partnerships
CableHome - Home Networking
DVR Development
Consumer Research and Strategic Planning
Technology Assessments
1 recommendation available upon request

Vice President of Marketing at Paragon Cable

1989 - 1999 (10 years)
Portland Oregon

Director of Marketing - Cox Cable at Cox Communications

1983 - 1989 (6 years)
Western Region
Central Georgia

Sales Engineer at Motorola Communications and Electronics

1979 - 1983 (4 years)
Mobile Communications Systems - Geographics Division
Mobile Telephone
Paging
800 Mhz Trunking
Sales, Design, Support

Education
University of Oregon
Bachelor of Science, Math, Chemistry, Physics, Molecular Genetics, Biology, Consumer, 1975 - 1979

Willamina HS

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Honors and Awards
CTAM Mark Award Winner
My US Patent Application 20090313080 was awarded on December 17, 2009
http://www.patentstorm.us/applications/20090313080.html

Technology Policy/Product Mgmt

Do you know who's making money for your company right now? Workers who are selling, building, or
inventing stuff. http://tiny.cc/DNVdh

Interests
http://whatsnext-jefferylhenry.blogspot.com/

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Jeff Henry
Principal at What's Next Strategic Innovation. What's Next for you? Seeking: Opportunities,
Investments, Engagements
marathons5@aol.com

4 people have recommended Jeff

"As a peer of Jeff's I was able to collaborate with him and observe how he interacts with fellow
leaders in some of the most challenging markets and circumstances in our industry. His passion,
confidence and sense of urgency always came through in everything he did. Jeff was always open
to new ideas, as demonstrated by his allowing Media Sales to work in concert with Media Planning
in order to improve the sharing of intelligence and synergies between these critical functional areas.
Jeff moved swiftly to consolidate the media buying for cable, radio and broadcast television, which
allowed my team to leverage spending for reciprocal investments of media partners and also
reduced media costs across the board.This then became a model for the rest of TWC. Jeff is the
kind of hard-charging leader needed for an organization to thrive in a highly competitive market,
and no market had greater competition and challenges in our industry than Texas. While others
worried, Jeff acted to aggressively attack each market and challenged colleagues to follow suit.
Working with Jeff was a pleasure as he was always innovative, energetic and looking for good
ideas to improve the business, never excepting status quo."
— Biff Niven, Regional Vice President of Media Sales, Time Warner Cable, worked with Jeff at
Time Warner Cable

"Jeff has a 10,000 foot view of marketing and really helped launch a new marketing campaign for
my company. Jeff's outstanding listening skills and sincere desire to help my company succeed
were huge. I would recommend Jeff to any company, small or large to help take your company or
product to the next level."
— TexasRanchscapes The ranch buyers edge, Premier Texas Ranch Brokerage
Company, TexasRanchscapes.com, was with another company when working with Jeff at What's
Next Consulting

"I have been working with Jeff for the past seven years. I started the service provider business unit
for Netgear and Jeff was instrumental in helping us in getting into the Cable market. He had a
strategic and concrete vision of what he wanted to do then he put the plan together to implement
his vision through TWC. I viewed Jeff as my trusted advisor who helped to launch Netgear into the
Cable space where we are today and currently doing business with customers around the world. I
really enjoyed working with Jeff and would welcome the opportunity to work with him again."

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 — Hien Nguyen, Director of Carrier Sales, North America, Netgear, Inc., was a consultant or
contractor to Jeff at Time Warner Cable

"Jeff is a brilliant strategic thinker who can execute on the plan. While managing the cable
industry's B2B trading platform (Go2Broadband of G2B from CableLabs) from its start, I received a
lot of support from Time Warner and in particular from Jeff Henry. He is an innovative, collaborative
leader, with top level creative thinking. From no trading partner to getting top ten cable operators
(MSO) aligned with the program and from no retail partners to more than 50 Retail Partners
(includes large Publicly Traded Companies), this was an idea that had not been tried before. The
tremendous and unique success of the program was successful because of brilliant supporters like
Jeff Henry and the contributions made by them."
— JP Batra, Director (Ecommerce), Cable Television Laboratories, was with another company
when working with Jeff at Time Warner Cable

Contact Jeff on LinkedIn

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