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SUBMITTED BY

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PROJECT GUIDE: MRS. -----------------

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BACHELOR‫ڊ‬S OF MANAGEMENT STUDIES.

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CHOLEGAON, THAKURLI (EAST)



YEAR
2010-2011

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Prepared by: GHANSHYAM DUBEY
T.Y.B.M.S
MAT. KMP. COLLEGE
THAKURLI (e)

Authorized by: Prof. ----------------------

--------
MAT. KMP. COLLEGE
THAKURLI (e)
Date:

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I, GHANSHYAM DUBEY have selected a

project on the topic
%#   )+ '))""  . 
'c#%," #!  under the guidance of MAT. KMP. COLLEGE
THAKURLI (e) which is affiliated by MUMBAI UNIVERSITY.

I, hereby present the report,

which I have undertaken. I have combined all the
information together and tired to give my best.

I also hereby express my sincere

gratitude and pleasure to Prof. POONAM WADHWA my project
guide for extending assistance throughout the project. This
project would not have been possible if it were not for her
support and co-operation

I would also like to thank my family and

friends for their constant support and encouragement.
Eventually I would thank the divine intervention who backed
me at all times.








"#%)%#"

I,  hereby certify
that MR.  !
" of #/ &c/
'(("" #&!(% 01 student of
#//
// has completed project on

%#   )+ '))""  . 
'c#%," #!  in the academic year
23432344 under my guidance.
 The information submitted is true
and original to the best of knowledge.

Signature of
signature of
Project co-coordinator.
Principal of college


"(#%'



I,  !
" of #/&c'(("" ?
#&!(%01 ?Student of #//
///0$ 1
hereby declare that, I have completed this
project on
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'c#%,"#!  in the academic year
2010-2011.?

The information submitted is true and

original to the best of my knowledge.

GHANSHYAM DUBEY

B.M.S 5th semester

MAT. KMP. COLLEGE

% "5

#67

 


  


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1.1 Evolution of Coffee Cafés
1.2 The Coffee Café Industry
1.3 Growth of the Café Industry in India

  99

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2.1 Corporate Profile
2.2 Marketing Mix
2.3 Human Resources


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3.1 Corporate Profile
3.2 Marketing Mix
3.3 Human Resources


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4.1 Survey Methodology
4.2 Characteristics of Visit
4.3 Comparative Rating


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5.1 Areas of Excellence
5.2 Areas needing Improvement
5.2 Recommendations & Suggestions


67
: 9

"> 

Indian consumer is a very interesting entity. The

consumer in India is as heterogeneous as the country
itself is. The urban consumer contrast with the rural
and the South Indian consumers with the north Indian.
Further still, the consumer in the metros militates
with his usage and habit patterns. The Indian
Consumers, is therefore very difficult to understand
and very difficult to predict.
Tea and Coffee are the favourite drink in India
especially tea. India is one of the world‫ڊ‬s largest
exporters of tea and one of the biggest consumers.
However, it is coffee drinking which is increasingly
becoming a statement of young and upwardly mobile
Indians. Moreover, coffee is slowly but surely
substituting tea. There is also rise in the consumption
of coffee. The specialty coffee movement has gained
much of its momentum through the efforts of companies
like Barista, Café Coffee Day and Starbucks.

In India CAFÉ COFFEE DAY and BARISTA are the most

popular and well known cafes. The college crowd rates
them as one of the coolest hangouts. These companies
sell similar product but their positioning and target
audience are very different from each other. These
players not only sell coffee and tea but also food and
other merchandise items. Despite of serving to
different audience, these players compete with
themselves. Each player fight for it‫ڊ‬s own share of
market. It would be interesting to see how the
companies differentiate and maintain their own share in
the market.