LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT

Report on Summer Training

Comparative analysis of consumer buying behavior on equity and insurance market

Submitted to Lovely Professional University

In partial fulfillment of the

Requirements for the award of Degree of

Master of Business Administration

Submitted by:

Ashutosh Kumar Singh

RR1903A15 (10902738)

1
 CERTIFICATE OF GUIDANCE

This is certify that the project feasibility report entitled “COMPARATIVE ANALISIS OF
CONSUMER BUYING BEHAVIOUR ON EQUITY AND INSURANCE MARKET” IN
RESEARCH AND DEVELOPMENT CENTRE FORSHIVRA FINANCIAL SOLUTION
LIMITED,RANCHI” Which is being submitted by ASHUTOSH KUMAR SINGH
( 3MBA/10902738) in parital fulfillment of the requirement of the degree MBA of LOVELY
PROFESSIONAL UNIVERSITY,JALANDHAR is a record of the student own work carried out
by his in my supervision and guidance.

RAJBIR SETHI

2
 PROLOGUE

Different investment avenues are available in Indian market. All avenues are diversified in
nature. This project report is a comparative analysis of equity and insurance market in Indian
Market. This report tells us the effectiveness of insurance and share market and covers all the
aspects of the market.
I sincerely feel that I have been successful in accomplishment of my
objective. In spite of taking best possible measures, mistakes are likely to creep in, for which I
tender my sincere apologies.

ACKNOWLEDGEMENT

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Writing of acknowledgement gives me a feeling as if I have got a golden chance to thank all
those who have helped me in some way or the other in preparing this project report. This project
would not have been completed without the help of those well wishes & friends.
With immense pleasure I pay my gratitude to Shivpra financial solution, Ranchi for their
wholehearted corporation and guidance. The amicable and nurturing ambience provided by them
has really made the summer training a pleasure experience to cherish with.
I acknowledge with gratitude to Mr. Ujjal Rathore (M.D), Miss. Binamrata Prasad (HR) for their
extreme support and guidance, without which this report wouldn’t have been possible.

I would like to express my sincere gratitude to my reverent teacher and guide ‘RAJBIR SETHI’
of LOVELY PROFESSIONAL UNIVERSITY, JALANDHAR, for helping me to finalize this
project report.

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 HISTORY OF STOCK EXCHANGE

The only stock exchanges operating in the 19th century were those of Bombay set up in 1875 and
Ahmadabad set up in 1894. These were organized as voluntary non-profit making organization of
brokers to regulate and protect their interests. Before the control on securities trading became a
central subject under the constitution in 1950, it was a state subject and the Bombay securities
contract (CONTROL) Act of 1952 used to regulate trading in securities. Under this Act, the
Bombay stock exchanges in 1927 and Ahmadabad in 1937.

During the war boom, a number of stock exchanges were organized in Bombay, Ahmadabad and
other centers, but they were not recognized. Soon after it became a central subject, central
legislation was proposed and a committee headed by A.D. Gorwala went into the bill for
securities regulation. On the basis of committee’s recommendations and public discussions the
securities contracts (regulations) Act became law in 1956.

Definition of Stock Exchange

“Stock exchange means anybody or individuals whether incorporated or not, constituted for the
purpose of assisting, regulation or controlling the business of buying, selling or dealing in
securities.”

It is an association of member brokers for the purpose of self regulation and protecting the
internets of its members. It can operate only if it is recognized by the Govt. under the securities
contract (regulation) Act, 1956 the recognition is granted under section 3 of Act by the Central
Govt. ministry of finance.

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 Regulation of stock exchange

The securities contract (regulation) is the basis of the stock exchange in India. No exchange can
operate legally without the Govt. permission or recognition. Stock exchanges are given
monopoly in certain areas under section 19 of the above Act to ensure that the control and
regulation are facilitated. Recognition can be granted to a stock exchange provided certain
condition are satisfied and the necessary information is supplied to the government. Recognition
can also be withdrawn, if necessary. Where there are no stock exchanges, the government can
license some of the brokers to perform the function of stock exchange in its absence.

6
 SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

SEBI was setup as an autonomous regulatory authority by the Government of India in 1988 “to
perform the interest of investors in the securities and to promote the development of, and to
regulate the securities market and for matters connected therewith or incidental thereto.” It is
empowered by two Acts namely the SEBI act, 1992 and the securities contract (regulation) Act
1956 to perform the function of protecting investor’s right and regulating the capital market

Bombay Stock Exchange

The stock exchange, Mumbai, popularly known as “BSE” was established in 1875 as “The
Native share and stock broker association”, as a voluntary non-profit making association. It has
an evolved over the year into its present status as the premiere stock exchange in the country. It
may be noted that the stock exchanges the oldest one in the Asia, even older than the Tokyo
Stock Exchange, which was founded in 1878.

The Exchange, while providing an effective and transparent market for trading in securities,
uphold the interest of the investors and ensure redressed of their grievances, whether against the
companies or its own member brokers. It also strives to educate and enlighten the investors by
making available necessary informative inputs and conducting investor education programmes.

A governing board comprising of 9 elected directors, 2 SEBI nominees, 7 public representatives

and an executive director is the apex body, which decides the policies and regulates the affairs of
the exchanges.

The executive director as the chief executive officer is responsible for the day today
administration of the exchange. The average daily turnover of the exchange during the year
2000-01 (April-March) was Rs. 3984.19 crores and average number of daily trades 5.69 lakhs.

However the average daily turnover of the exchange during the year 2001-02 has declined to Rs.
1244.10 crores and number of average daily trades during the period to 5.17 lakhs.

7
The average daily turnover of the exchange during the year 2002-03 had declined and number of
average daily trades during the period is also decreased.

The Ban on all deferral products like BLESS AND ALBM in the Indian capital markets by SEBI
with effects from July 2, 2001, abolition of account period settlements, in all scripts traded on the
exchanges with effect from Dec 31, 2001, etc., have adversely impacted the liquidity and
consequently there is a considerable decline in the daily turn over at the exchange. The average
daily turnover of the exchange present scenario is 110363 (laces) and number of average daily
trades 1057 (laces).

BSE Indices

In order to enable the market participants’ analysis etc., to track the various ups and downs in the
Indian stock market, the Exchange has introduced in 1986 an equity stock index called BSE-
SENSEX that subsequently became the barometer of the moments of the share prices in the
Indian Stock market. It is a “Market capitalization weighted” index of 30 components stocks
representing a sample of large, well-established and leading companies. The base year of Sensex
is 1978-79. The Sensex is widely reported in both domestic and international markets through
print as well as electronic media.

Sensex is calculated using a market capitalization weighted method. As per this methodology,
the level of the index reflects the total market value of all 30-component stocks form different
industries related to particular base period. The total market value of a company is determined
by multiplying the price of its stock by the number of shares outstanding. Statisticians call an
index of a set of combined variables (such as price and number of shares) a composite Index. An
Indexed number is used to represent the results of this calculation is order to make the value
easier to work with the track over a time. It is much easier to graph a chart based on Indexed
values than one based on actual values world over majority of the well-known Indices are
constructed using “Market capitalization weighted method”.

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In practice, the daily calculation of SENSEX is done dividing the aggregate market value of the
30 companies in the Index Divisor. The keeps the Index comparable over a period or time and if
the reference point for the entire Index maintenance adjustments. SENSEX is widely used to
describe the mood in the Indian Stock Markets. Base year average is changed as per the formula
new base year average = old base year average* (new market value/old market value).

National Stock Exchange

The NSE was incorporated in Now 1992 with an equity capital of

Rs. 25 crores. The international securities consultancy (ISE) of Hong Kong has helped in setting
up NSE. ISE has prepared the detailed business plans and installation of hardware and software
systems. The promotions for NSE were financial institutions, insurance companies, banks an
SEBI capital market ltd., Infrastructure leasing and financial services ltd. and stock holding
corporation ltd.

It has been set up to strengthen the move towards professionalization of the capital market as
well as provide nationwide securities trading facilities to investors.

NSE is not an exchange in the traditional sense where brokers own and mange the exchange. A
two tier administrative set up involving a company board and a governing abroad of the
exchange is envisaged.

NSE is a national market for share PSU bonds, debentures and government securities since
infrastructure and trading facilities are provided.

NSE-NIFTY

The NSE on April 22, 1996 launched a new equity Index. The NSE-50. The new index, which
replaces the existing NSE-100 index, is expected to serve as an appropriate Index for the new
segment of futures and options.“Nifty” means National Index for Fifty Stocks. The NSE-50
comprises 50 companies that represent 20 board Industry groups with an aggregate market
capitalization of around Rs. 1,70,000 crores. All companies included in the Index have a market

9
capitalization in excess of Rs. 500 crores each and should have traded for 85% of trading days at
an impact cost of less than 1.5%.

The base period for the close of prices on Nov 3, 1995, this makes one year of completion of
operation of NSE’s capital market segment. The base value of the Index has been set at 1000.

NSE-MIDCAP INDEX

The NSE madcap Index or the Junior Nifty comprises 50 stocks that represents 21 abroad
Industry groups and will provide proper representation of the midcap segment of the Indian
capital Market. All stocks in the index should have market capitalization of greater than Rs. 200
crores and should have traded 85% of the trading days at an impact cost of less 2.5 %.

The base period for the index is Nov 4, 1996, which signifies two years for completion of
operations of the capital market segment of the operations. The base value of the Index has been
set at 1000.

Average daily turnover of the present scenario 258212 (Laces) and number of averages daily
trades 2160 (Laces).

At present, there are 24 stock exchanges recognized under the securities contact
(regulation) Act, 1956.

10
 INTRODUCTION

Life Insurance

Life insurance (Life Assurance in British English) is a type of insurance. As in all insurance, the
insured transfers a risk to the insurer. The insured pays a premium and receives a policy in
exchange. The risk assumed by the insurer is the risk of death of the insured.

How life insurance works

There are three parties in a life insurance transaction; the insurer, the insured, and the owner of
the policy (policyholder), although the owner and the insured are often the same person. For
example, if John Smith buys a policy on his own life, he is both the owner and the insured. But if
Mary Smith, his wife, buys a policy on John's life, she is the owner and he is the insured. The
owner of the policy is called the grantee (he or she will be the person who will pay for the
policy). Another important person involved is the beneficiary. The beneficiary is the person or
persons who will receive the policy proceeds upon the death of the insured. The beneficiary is
not a party to the policy, but is designated by the owner, who may change the beneficiary unless
the policy has an irrevocable beneficiary designation. With an irrevocable beneficiary, that
beneficiary must agree to changes in beneficiary, policy assignment, or borrowing of cash value.

The policy, like all insurance policies, is a legal contract specifying the terms and conditions of
the risk assumed. Special provisions apply, including a suicide clause wherein the policy
becomes null if the insured commits suicide within a specified time for the policy date (usually
two years). Any misrepresentation by the owner or insured on the application is also grounds for
nullification. Most contracts have a contestability period, also usually a two-year period; if the
insured dies within this period, the insurer has a legal right to contest the claim and request
additional information before deciding to pay or deny the claim.

The face amount of the policy is normally the amount paid when the policy matures, although
policies can provide for greater or lesser amounts. The policy matures when the insured dies or
reaches a specified age. The most common reason to buy a life insurance policy is to protect the
financial interests of the owner of the policy in the event of the insured's demise. The insurance
proceeds would pay for funeral and other death costs or be invested to provide income replacing

11
the deceased's wages. Other reasons include estate planning and retirement. The owner (if not the
insured) must have an insurable interest in the insured, i.e. a legitimate reason for insuring
another person’s life. The insurer (the life insurance company) calculates the policy prices with
intent to recover claims to be paid and administrative costs, and to make a profit. The cost of
insurance is determined using mortality tables calculated by actuaries. Actuaries are
professionals who use actuarial science which is based in mathematics (primarily probability and
statistics). Mortality tables are statistically based tables showing average life expectancies. The
three main variables in a mortality table are age, gender, and use of tobacco. The mortality tables
provide a baseline for the cost of insurance. In practice, these mortality tables are used in
conjunction with the health and family history of the individual applying for a policy in order to
determine premiums and insurability. The current mortality table being used by life insurance
companies in the United States and their regulators was calculated during the 1980s. There is
currently a measure being pushed to update the mortality tables by 2008.

The insurance company receives the premiums from the policy owner and invests them to create
a pool of money from which to pay claims, and finance the insurance company's operations.
Contrary to popular belief, the majority of the money that insurance companies make comes
directly from premiums paid, as money gained through investment of premiums will never, in
even the most ideal market conditions, vest enough money per year to pay out claims. Rates
charged for life insurance increase with the insured's age because, statistically, a people are more
likely to die as they get older.

Since adverse selection can have a negative impact on the financial results of the insurer, the
insurer investigates each proposed insured (unless the policy is below a company-established
minimum amount) beginning with the application, which becomes part of the policy. Group
Insurance policies are an exception. This investigation and resulting evaluation of the risk is
called underwriting. Health and lifestyle questions are asked, and the answers are dutifully
recorded. Certain responses by the insured will be given further investigation. Life insurance
companies in the United States support The Medical Information Bureau, which is a
clearinghouse of medical information on all persons who have ever applied for life insurance. As
part of the application, the insurer receives permission to obtain information from the proposed
insured's physicians. Life insurance companies are never required by law to underwrite or to

12
provide coverage on anyone. They alone determine insurability, and some people, for their own
health or lifestyle reasons, are uninsurable. The policy can be declined (turned down) or rated.
Rating means increasing the premiums to provide for additional risks relative to that particular
insured.

Claim settlement

Upon the death of the insured, the insurer will require acceptable proof of death before paying
the claim. The normal minimum proof is a death certificate and the insurer's claim form
completed, signed, and often notarized. If the insured's death was suspicious and the policy
amount warrants it, the insurer may investigate the circumstances surrounding the death, before
deciding whether there is a legal obligation to pay the claim. Proceeds from the policy may be
paid in a lump sum or as an annuity paid over time in regular recurring payments for either for
the life of a specified person or a specified time period.

IRDA

(INDIAN REGULATORY DEVLOPMENT AUTHORITY)

The insurance sector has been opened up in India, as there was an urgent need. The international
experience indicates those country with a liberalized insurance sector have witnessed
a rapid growth in premium volumes enhancing the domestic saving rate. This
happened in China, Malaysia and Singapore where a competitive market has led to
improvement in Services and quicker settlement of claims. It is also important to
note that competition will bring about advancement in information, communication
and technology. And rightly therefore a decision was taken by the Government of
India to open up Insurance sector. The establishment of IRDA in the month of April
2000 has been important development in this direction, making the end of monopoly
in the insurance sector.

13
WHY INSURANCE IN INDIA:

• Only 22% of the insurance population has been extended cover. Market penetration is
low and the potential to exploit is high.
• Insurance premium per capita is very low.
• Lack of comprehensive social system benefit and welfare means that demand for pension
products is high.
• Huge middle class of approximately 300 Million.
• Existing insurance company score low on customer service front.

DIFFERENCE BETWEEN INSURANCE MARKET INVESTMENT AND EQUITY

MARKET INVESTMENT ;-

There are two major types of investments done at these days equity market investments and
insurance market investments. If you find yourself overwhelmed and confused in choosing which
type would be best, simply take note of the differences between these two varieties and consider
the advantages and disadvantages of each to be guided in making the right decisions.

Basically, the major difference between the two investments is the fact that equity market plans
are actually designed to show a substantial yield in a short time period. While insurance market
investments, on the other hand, are designed to last for quite a few years and present a slow yet
progressive increase in its yield. Let us discover more about the differences when it comes to the
disadvantages and advantages of each type of investment.

Equity market

The major advantages of investing for a short-term plan are the potentials for growth at a very
fast period of time, ranging from a few weeks to a few months. Although there may be
fluctuating trends that could affect the market, short-term loans can still allow you more control
over your money and you it is more likely that you can keep a more watchful eye on your
investment.

However, this type of investment may be a bit riskier due to the fluctuations present in such a
volatile stock market, as mentioned above. As compared to its long-term counterpart, this type of
investment may much easily be affected by unpredictable circumstances because it is in a shorter

14
period of time. And so, even if there is a very huge chance that you can make a lot of money in
this type of investment, there are also great chances that you can lose a lot.

Insurance market

For insurance plans on the other hand, there is a greater ability for this type of investment to gain
small and distributed profits over a longer time frame. And because it has a slow-but-steady
pace, it becomes more stable and involves fewer risks. But of course, a disadvantage for the slow
growth of your investments may indicate that you cannot expect to earn profit right away
especially when you are badly in need of money. In addition, you may also have less control over
your money because your investment would not mature right away.

In choosing between these two major types of investments, the most important thing you have to
consider in order to gauge which plan would become more beneficial to you is to contemplate on
your reasons for investing.

If you invested in stocks with the ultimate goal to earn money fast then surely a short-term plan
or equity market would suit you. But on the other hand, if you want to invest for future and
insurance purposes like in cases wherein you want to have money when you grow old, then a
long-term plan or insurance for investing is best.

Whatever your decision may be, always remember that there are advantages and disadvantage in
all kinds of investments. And ultimately, to become successful in your endeavor, you must be
willing to take on minimal risks and make smart decisions in order to manage your trades.

15
 COMPANY PROFILE

 Shivpra Financial Solutions is one of the fastest growing Broking firm in today’s time.
To maintain our standards we have already tied up with the major giants of Share
trading & insurance sector. Shivra financial solution is tie-up with those company:

 Bonanza Portfolio Ltd.

 Birla Sunlife

 Future Genarali

 Star Health & Allied Insurance

PUNCH LINE
―ANIMATING FORCE OF COMMERCE!

AIM

 Company aim is to provide people with opportunities to make fast money with low risk in
a short period of time. Long term future prediction of the market is too tough because,
stock market is affected by many factors like Foreign Markets, Bank policies, companies
results, FII'S trend, domestic equity markets trend & political behavior, which keep
changing.

 More and more people be in form of investors or traders enter stock market to make fast
money through intraday trading or Positional trading but due to lack of Experience,
knowledge, strategy, discipline or fear ; 95% Investors incur huge losses. Only 5% smart
traders/investors earn money in both Rising as well as Falling Market.

VISION

 With a smorgasbord of services across all verticals in finance, SHIVPRA offers you the
perfect blend of financial services right from Equity Broking, Advisory Services that
cover Portfolio Management Services, Equity market Investments, and Insurance to
exceptional Depository Services.

SHIVPRA believes in being technologically advanced so that we can offer you – our
tech-savvy customers - an integrated and innovative platform to trade online as well as
offline. Besides, we also have one of the finest and most dedicated research teams with
experts who have in-depth, unsurpassed knowledge of the market place. All this and more
makes SHIVPRA the perfect place for you to take your first step in the direction of

16
 financial success.

With various titles and achievements under our belt, SHIVPRA looks forward to tougher
challenges and newer milestones to conquer, so that you – our customer can get nothing
less than the BEST!

Advantages for investor:

• Shivpra Financial Solutions work on your behalf to find the best possible deals to suit you.

• After sales service to the customers with full satisfaction and piece of mind.

• Provide provisions of relevant information to the underwriters to assess the risk and decide
the premium.

• Recommend risk improvement and loss minimization measures.

• Tension free and fastest claim settlement services and support. & non life insurance
consultations and full information.

• Quickly find and compare insurance best quotes for you.

• Advantage of using an insurance broker is that you get to deal with a real human being

17
 Product

Shivpra financial solution is deal many products into financial sector, but the companies main
focus into equity and share market. Company deal into that market through Demat or company
portfolio scheme.
PRODUCTS OFFERED BY SHIVPRA
1- Equity Trading Platform (Online/Offline).
2- Commodities Trading Platform (Online/Offline).
3- Portfolio Management Service.
4- Mutual Fund Advisory and Distribution.
5- Insurance Distribution.
6- Medi claim

Equity market and portfolio management service is the main product of the company.
Company generate more profit that area. Insurance and medi claim is the cross selling
product.

FUNCTION INTO BOTH AREA

Functional process in share market:

1) Aware his target customer for share market investment.

2) Company open Demat account in bonanza for trading his customer investment.
3) Complete the documentation of customer for demat.
4) Trade into share market for his customer and generate profit.
5) Company trade in share market online and off line.
6) Minimize the risk into trading & generate more and more profit for his customer.
7) Make safe the investment amount of his customer for his trading strategy.
8) Help the customer into trading process.

Functional process in insurance:

1) Generate more and more customer for insurance into his tie-up companies.
2) Pinch the customer for insurance into different plans.
3) Give the different insurance plan according to the customer needs.
4) Complete the documentation of customer for insurance.
5) Capture more and more insurance market for his tie-up companies.

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RISK MANAGEMENT OF SHIVPRA FINANCIAL SOLUTION

Shivpra Financial Solutions minimizes the risk of your investment using the following
technique:-

Suppose we purchase the UCO Bank share at a price of Rs.100. On that trading, company gains
10 paisa brokerage and 2 paisa is paid as tax to government on every Rs100 of transaction , so if
we sale the share above Rs.100.12. The data above shows the increase in Profit of the client with
an investment of Rs.20000 with an increment of 1p.

We also use the proportions of fund strategy. In which we divided the fund into 60 and 40 ratio.
We use the 60% funds on increasing stage of market (general period) and 40% funds are use into
declining stage of market.

Biding strategy is used by company for sale and purchase of share. In it company decide the rate
of sale and purchase of share according to the market and also put the quantity which would sale
and purchase on that rate. The rate of that specific share is hit on that rate trading is complete.

The numbers of shares that have been purchased are divided into lots, suppose we have bought
100 shares at the rate of Rs100/ share. Then say we divide the 100 share into lots 50,35 and 15
share. We bid 50 shares at Rs 102.30, 35 shares at Rs 104.50 and the 15 shares at Rs 105.15. As
the market goes up and start biding the price, the share start selling out. This minimizes risk as
the bulk of share shares get sold as the price increase.

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UCO bank share:-

Investment CMP Selling price Profit

20000 100 100.12 nil
20000 100 100.13 2
20000 100 100.14 4
20000 100 100.15 6
20000 100 100.16 8
20000 100 100.17 10
20000 100 100.18 12
20000 100 100.19 14
20000 100 100.2 16
20000 100 100.21 18
20000 100 100.22 20
20000 100 100.23 22
20000 100 100.24 24
20000 100 100.25 26
20000 100 100.26 28
20000 100 100.27 30
20000 100 100.28 32
20000 100 100.29 34
20000 100 100.3 36
20000 100 100.31 38
20000 100 100.32 40
20000 100 100.33 42
20000 100 100.34 44
20000 100 100.35 46
20000 100 100.36 48
20000 100 100.37 50
20000 100 100.38 52
20000 100 100.39 54
20000 100 100.4 56
20000 100 100.41 58
20000 100 100.42 60
20000 100 100.43 62
20000 100 100.44 64
20000 100 100.45 66
20000 100 100.46 68
20000 100 100.47 70
20000 100 100.48 72
20000 100 100.49 74
20000 100 100.5 76

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In share market trading sector the company deal with the help of BONANZA
PORTFOLIO

Shivpra financial solution is tie-up with bonanza in 23rd October 2009. Through the help of
bonanza portfolio shivpra financial solution is opened the demat account into share market and
trade into it. So that bonanza is giving the gate way to shivpra for trading into share market. We
also say that shivpra is the sub broker of Bonanza.

Sub-broker
A sub-broker acts as agent of stock broker. He is not a member of a stock exchange. He assists
the investors in buying, selling or dealing in securities through stockbroker. The broker and sub-
broker should enter into an agreement in which obligations of both should be specified. Sub-
broker must be registered SEBI for a dealing in securities. For getting registered with SEBI, he
must fulfill certain rules and regulation.

BONANZA

Bonanza developed into one of the largest financial services and broking house in India within a
short span of time. It establish in 1994. Today, Bonanza is the fastest growing financial service
with 5 mega group companies under it. With diligent effort, acknowledged industry leadership
and experience, Bonanza has spread its trustworthy tentacles all over the country with pan-India
presence across more than 1400 outlets spread across 460 cities.
With a smorgasbord of services across all verticals in finance, Bonanzas offers you the perfect
blend of financial services right from Equity Broking, Advisory Services that cover Portfolio
Management Services, Equity market Investments, and Insurance to exceptional Depository
Services.
Bonanza believes in being technologically advanced so that we can offer you – our tech-savvy
customers - an integrated and innovative platform to trade online as well as offline. Besides, we
also have one of the finest and most dedicated research teams with experts who have in-depth,
unsurpassed knowledge of the market place. All this and more makes Bonanza the perfect place
for you to take your first step in the direction of financial success.

Bonanza is affiliated with the best in the industry – right from the NSE, BSE MCX, MCX-SX to
CDSL, NSDL, etc. These affiliations prove our worth in the market and make Bonanza a name to
reckon with.

Bonanza group offers SHIVPRA FINANCIAL SOLUTION a unique and perfect blend of
financial services which include the following:

Equity and Derivatives Commodity Currency E broking/Online

21
 Derivatives trading

Portfolio Management Equity market

IPO
Services Investments

Investment
Depository Services Institutional broking
banking

Software’s for Bonanza Online Trading

• Bonanza Value Web Interface: Web Interface is ideal for individual clients who trade
occasionally and want to trade from the comfort of their home or office. This interface
allows the client to login through any internet capable system. It gives client the benefit
of real-time streaming data with the flexibility of trading from any part of the world. With
user friendly interface client can view real time quotes and can place orders in both the
exchanges.
• Bonanza Max EXE Interface: EXE based desktop software is designed for active traders
who transact frequently to capture favorable short-term price movements.

The platform offers active traders the tools they need to make critical decisions with
confidence. It offers real-time tick by tick streaming quotes and market announcements
from India's premier Exchanges - BSE and NSE. A fully customizable interface is
provided to view and analyze the real-time quotes. Client can open multiple market
watches, define filters quotes by criterion, define and set triggers to highlight the stocks
meeting their criterion be it a stop loss or alert on an investment opportunity. EXE based
interface has comprehensive Technical Analysis features to help the client to time the
markets. Client can plot OHLC, Candle Stick, and Close Charts with both real-time tick-
by-tick data and end of the day data for securities listed on BSE and NSE. Through an
easy to use interface, users are provided with the same tools and advantages that the
professionals enjoy.
Advantages of affiliation with Bonanza
• Technologically advanced so as to offer tech-savvy customers - an integrated and
innovative platform to trade online as well as offline
• Have dedicated research teams with experts who have in-depth, unsurpassed knowledge
of the markets
• Affiliated with the best in the industry - NSE, BSE MCX, MCX-SX to CDSL, NSDL,
etc.

22
IMPACT OF TECHNOLOG

Y Equity market, during the last one decade brought out several innovations in their products and
is offering value added services to their investors. Some of the value added services that are
being offered are:

• Electronic fund transfer facility.

• Investment and re-purchase facility through internet.
• Holding the investment in electronic form, doing away with the traditional form of unit
certificates.
• Cheque writing facilities.
• Systematic withdrawal and deposit facility.

ONLINE EQUITY MARKET TRADING

The innovation the industry saw was in the field of distribution to make it more easily accessible
to an ever increasing number of investors across the country. For the first time in India the equity
market start using the automated trading, clearing and settlement system of stock exchanges for
sale and repurchase of open-ended de-materialized equity market units.

Systematic Investment Plan (SIP) and Systematic Withdrawal Plan (SWP) were options
introduced which have come in very handy for the investor to maximize their returns from their
investments. SIP ensures that there is a regular investment that the investor makes on specified
dates making his purchases to spread out reducing the effect of the short term volatility of
markets. SWP was designed to ensure that investors who wanted a regular income or cash flow
from their investments were able to do so with a pre-defined automated form. Today the SW
facility has come in handy for the investors to reduce their taxes.

WHAT IS DEMAT ACCOUNT?

Demat, in India, refers to a dematerialized account. For individual Indian citizens to trade in
listed stocks or debentures. The Securities Exchange Board of India (SEBI) requires the investor
to maintain a Demat account. In a demat account shares and securities are held in electronic form
instead of taking actual possession of certificates. A Demat Account is opened by the investor
while registering with an investment broker (or sub broker). The Demat account number which is

23
quoted for all transactions to enable electronic settlements of trades to take place.
Access to the demat account requires an internet password and a transaction password as well as
initiating and confirming transfers or purchases of securities. Purchases and sales of securities on
the Demat account are automatically made once transactions are executed and completed.
Bonanza provide kit or many time of help to Shivpra for open a demat account for trading in
share market for individual client.

In Life insurance Sector Company deals with

(1) Birla sun life.

(2) Star health

(3) Future generally

Birla Sun Life Asset Management Company Ltd. (BSLAMC), the investment
managers of Birla Sun Life Equity market, is a joint venture between the Aditya Birla Group and
the Sun Life Financial Services Inc. of Canada. The joint venture brings together the Aditya Birla
Group's experience in the Indian market and Sun Life's global experience.

Established in 1994, Birla Sun Life Equity market has emerged as one of India's leading
flagships of Equity markets business managing assets of a large investor base. Our solutions
offer a range of investment options, including diversified and sector specific equity schemes,
fund of fund schemes, hybrid and monthly income funds, a wide range of debt and treasury
products and offshore funds.

Birla Sun Life Asset Management Company has one of the largest team of research analysts in
the industry, dedicated to tracking down the best companies to invest in. BSLAMC strives to
provide transparent, ethical and research-based investments and wealth management services.

Sun Life Financial

Sun Life Financial Inc is a leading international financial services organization providing a
diverse range of wealth accumulation and protection products and services to individuals and
corporate customers. Chartered in 1865, Sun Life Financial Inc and its partners today have
operations in key markets worldwide, including Canada, the United States, the United Kingdom,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda.

24
DEAL THE SOME PLAN OF MY COMPANY WITH BIRLA SUNLIFE

(1) SARAL JEEVAN

(2) GOLD PLUS

(3) DREAM PLAN

(4) CHILD PLAN

SARAL JEEVAN:

In today's increasingly complex world, evolving simple solutions is important. This is why Birla
Sun Life Insurance has simplified buying a life insurance policy with its new plan -Birla Sun Life
Insurance Saral Jeevan. All you have to do is agree to three simple health-related statements and
you are covered immediately. What's more, there are no medical examinations, thus helping you
save on effort and time.

The BSLI Saral Jeevan plan provides the dual benefit of protection and investment. So it is the
ideal policy if you want to secure your life and build wealth at the same time.

Get Birla Sun Life Insurance Saral Jeevan Plan

This plan provides you easy and immediate life insurance cover. Just agree to 3 health-related
statements and your life will be covered immediately. There are no medical tests.

The 3-step saral process:

• Complete a simple application form, which includes illustrations suitable for you.
• Agree to 3 health-related statements.
• Make your payment and submit the required documents - identity, residence, income and
age proof.

Get your life insurance cover immediately.

(2)GOLD PLUS

Birla Sun Life Insurance (BSLI) announced the launch of Gold-Plus Plan, a unit-linked insurance
plan for individuals seeking short-term investments.

25
The plan gives an opportunity to maximize returns by paying premium as low as Rs 10,000 for a
short duration of three years, Sun Life Financial Country Head Venkatesh Mysore told reporters.

Mysore said the plan offers 100 per cent equity exposure and maximum returns on limited period
investments.
"It gives an opportunity to grow investments for the medium term. The plan offers the
convenience of paying for a limited period of three years thus avoiding the hassle of regular
payments." According to him, the plan offers a flexibility to reduce premium from the second
policy year depending on one's financial position. "It offers freedom to invest in as many as
seven fund options in varying proportions," he said.
Mysore said BSLI is focusing on strong distribution, expansion as well as widening product
range in 2007-08 to meet the needs of various market segments. "Our premium base is increasing
at a healthy rate.

(3)DREAM PLAN

Birla Sun Life Dream Plan is a unit-linked insurance plan (ULIP) that provides the double
benefit of higher sum assured and guaranteed maturity benefit at a cost lower than the
traditional term plan. In addition, it does not carry any premium allocation charges
(PAC), probably the only plan in the market with a no-load structure, albeit there is a 2
per cent PAC on top-up premium.

Product highlights

o A ULIP with a term ranging from 5 to 25 years for an individual between 18 to 60

years of age at entry; the maximum age at maturity is 75 years.

26
 Option to choose Guaranteed Maturity Benefit (GMB) with an upside potential based on
the performance of funds chosen. This assures that you will receive no less than the GMB
when the plan matures.

Highlights

 This is a good
alternative for a
traditional term
plan, and also
carries features
of a ULIP
 This is one of
the cheapest
ULIPs in the
market

 Though it comes
with lots of
benefits, the
charges are a
little higher

(4)CHILD PLAN

As parents, we wish to give the best that life has to offer to our children. While children enrich
our lives, it is no secret that they also need funding for their considerable expenses. Since most of
us have relatively fixed sources of income, financial planning for a child’s benefit becomes an
essential part of the entire family’s budget.

Unfortunately the cost of education has risen .Every child deserves the best opportunities and
options. So whether it is a foreign degree or a specialized training course, most parents would not
like to deny their children any opportunity due to the lack of funds. Marriage is another expense
and in India, marriages are quite expensive.

It is never too early to plan for your child’s future. The earlier you begin the more you can gather
for your child’s needs

Birla Sunlife Insurance Children’s Dream Plan is a long-term unit linked insurance plan that is
specially designed to help you provide the financial security to your child when she/he becomes
an adult.

27
(2) INTRODUCTION OF FUTURE GROUP
Future Group

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading
business houses with multiple businesses spanning across the consumption space. While retail
forms the core business activity of Future Group, group subsidiaries are present in consumer
finance, capital, insurance, leisure and entertainment, brand development, retail real estate
development, retail media and logistics.

Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet of
retail space in 71 cities and towns and 65 rural locations across India. Headquartered in Mumbai
(Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock
exchanges. The company follows a multi-format retail strategy that captures almost the entire
consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons,
a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee
brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian
bazaars with the choice and convenience of modern retail.

The group’s specialty retail formats include sportswear retailer, Planet Sports, electronics
retailer, eZone, home improvement chain, Home Town and rural retail chain, Aadhaar, among
others. It also operates popular shopping portal, www.futurebazaar.com.

THE GENERALI GROUP

The Generali Group is a leading player in the global insurance and financial markets. Established
in Trieste in 1831, today the Group is one of Europe’s largest insurance providers and the
European biggest Life insurer. It is also one of the world’s top asset managers with assets
totaling more than € 300 billion. With an employed sales force of more than 100,000 people
serving 60 million clients in 65 countries, the Group occupies a leadership position in Western
Europe and an increasingly important place in Eastern Europe and Asia.

The Group strategy aims to consolidate Generali’s pre-eminence on its key markets and achieve
a premier position on markets with high growth potential, establishing its leadership in
profitability. The Group is not only the market leader in Italy, but also a primary player in
Germany, France, Austria, Spain, Switzerland, Israel and Argentina. Generali is a strong player
on markets offering high growth potential. In Central Eastern Europe, in particular, thanks to the
Generali PPF Joint Venture, it is one of the primary players. Generali also has Joint Ventures in
India and China, where, within a few years after its entrance, it has already become one of the
top foreign insurance providers.

DEAL THE SOME PLAN OF MY COMPANY WITH FUTURE GROUP

FUTURE ASSURE

28
FUTURE ANAND

FUTURE ASSURE

Future Assure” a with-profit endowment plan, is just the right plan, ensuring financial freedom
which your family deserves, even in your absence. The plan will be offered along with 6 optional
riders, namely, Term Assurance Rider, Waiver of Premium on Disability Rider, Life Guardian
Rider, Accidental Death Rider , Accidental Total & Permanent Disability Rider and a Critical
Illness Rider.

Key Benefits Of Future Assure:

• On death of life insured: Sum Assured plus accrued bonus
• On maturity: Sum Assured plus accrued bonus
• On Surrender of Policy: Surrender Value
• Policy Loan available after the policy acquires Surrender Value
• Bonus: The policy shall participate in the profits arising out of Company's 'with profits'
life insurance business. It gets a share of the profits emerging from this business in the
form of bonuses. Compounded Reversionary bonuses would be declared as a percentage
rate, which apply to the sum assured in respect of the basic policy benefit (not on riders)
and all attached bonuses. Reversionary bonus is declared based on our long term view of
investment returns, expenses, mortality and other experience. Once declared, the
Reversionary bonuses form a part of the guaranteed benefits of the plan. Future bonuses
are however not guaranteed and will depend on future profits. A Terminal bonus may
also be paid at maturity, earlier death or surrender.
• Bonus: The policy receives compounded reversionary bonuses which are added on every
valuation.

FUTURE ANAND

Future Generali India Life Insurance Company, the Insurance joint venture between Future
Group of India and Generali Group of Italy today launched Future Anand, a combination of
whole life and endowment assurance, and an evergreen choice of the savings savvy Indian
insurance buyer. The plan provides the benefit of two covers in a single policy, while still paying
much less than two policies.
A traditional wealth creation plan for future financial security, Future Anand allows customers to
choose a short payment term and get back the sum assured along with guaranteed additions and
bonuses as maturity benefit, while staying insured up to the age of 99 years, with 125 percent life
cover after the premium paying term. The minimum premium paying term is 8 years and
maximum is twenty years. Future Anand can be availed by persons aged 12-62 years, at a
minimum sum assured of Rs. One lac per policy.
Future Anand is the latest offering from Future Generali, as part of a continued endeavor to offer
a vast array of products to customers, in line with their unique business model offering Total
Insurance Solutions, across Life & General Insurance.

29
 OBJECTIVES

Writing a report give once a opportunity to show the kind of work that
he did during his summer training and what all efforts he did to prepare that report. The basic
objective of writing a report is briefly describing about what all u learned during that period and
other objective are as follows.

 To do a comprise study on equity and derivatives in Indian market and comparative

analysis of equity and insurance market

 To study the consumers perception in respect of investment in shares Trading and

insurance.

 To study the preferences and perceptions of investors regarding various financial

products from the stable of shivpra financial solution.

 To see the performance of company in that sector.

 To understand the concept of risk and return by comparing the different schemes and
different investment plan into both market.

 To analysis the different schemes of insurance and equity and there difference on basis
of performance.

30
 SCOPE OF THE STUDY:

• Subject matter is related to the investor’s approach towards equity market and insurance.
• People of age between 20 to 60
• Area limited to Ranchi.
• Demographics include names, age, qualification, occupation, marital status and annual
income.

31
 Research Methodology

Sampling design

Types of sampling

 Random Sampling

Size of sample:

This study involves 50 respondents.

Research Approach

 Descriptive approach
Techniques to be used in research approach

 Survey and interview

Sampling Unit

 Questionnaire

In this project Questionnaire is used as the research instrument. These questionnaires include
Close Ended as well as Open Ended questions. The questionnaire is attached at the end of
Annexure.

Data collection

Primary Data Collection

32
  Structured questionnaire for the customer.

Secondary data collection

 Journals

 Web-sites

 News papers

PRIMARY SOURCE:

The data required for this stage was regarding the detail study of insurance and equity market and
services of various competitors of the SHIVPRA FINANCIAL SOLUTION (P) LTD . And to
know the behavior and perception of the customers towards the products and services provided
by the SHIVPRA FINANCIAL SOLUTION (P) LTD. The data have been collected in the form
of questionnaires that was prepared. Though the primary source was not enough for the study but
it did give some accurate conclusions.

The questionnaire is attached at the end as Annexure.

The above questions were really helpful in the conclusion part of the study. Some customers
were very cooperative but some didn’t even bother to give a look. Overall, the study was a
success as far as primary source was concerned.

SECONDARY SOURCE:

The secondary data was collected with the help of various books, websites, bank journals,
broachers and employees of the bank. The data collected from the websites and books was good
enough to be included in the study analyzed and concluded but the data got from the employees
of the companies was most accurate and reliable. Various newspapers, magazines, websites, bank
journals, etc were checked out for information regarding the comparative analysis of various
players in stock market.

The secondary source didn’t provide any personal views of the customers on the existing
activation charges, brokerage rate, services but were a great help in completing the report and
getting the details.

33
 LIMITATIONS:

No study is free from limitations. The limitations of this study can be:

• Sample size taken is small and may not be sufficient to predict the results with 100%
accuracy.

• The result is based on primary and secondary data that has it’s own limitations.

• The study only covers the area of Ranchi that may not be applicable to other areas.

• Busy schedule of the respondents was also a major hindrance to establish a contact with
them.

• It may be possible the information provided by them is not true.

34
range Percentage
10000- 20000 10%
21000 – 30000 28%
31000- 40000 52%
0ther 10%
DATA ANALYSIS

1) Your monthly income?

35
INTERPRETATION:

Following observations can be made on the basis of above analysis: 52% of respondent are come
into 31000 to 40000 income group, 28 % of respondent are come into 21000- 30000 income
group. 10% of respondent are come into 10000-20000 income group and also 10% respondent
are come under other income group level.

2)Do you know about Shivpra financial solution?

a) Yes b) No
Yes 62%
NO 38%

36
INTERPRETATION:

Maximum number of respondent are know about Shivpra financial solution. 62% respondent in
Ranchi are know about company. 38% are not know about company and it’s strategy.

3)Which type of investment you like?

a)Long term b) short term

Long term 72%

Short term 28%

37
INTERPRETATION:

72% respondents are like to invest in long term investment, and 28% are like to invest his money
in short term investment.

4) Do you have Dmat account?

a)Yes b) no

Yes 68%
No 32%

38
INTERPRETATION:

The above data show that the 68% of respondent are know about Demat account and 32% are
don’t know it.

5) If you have a Dmat a/c, in which company do you have your account?
a) Bonanza b) Narnolia c) India bulls d) Other ___________(specify)
Bonanza 22
Narnolia 26
India bulls 34
Other 18

39
INTERPRETATION:

Under the knowing respondent of demat account 34% of respondent have demat account in India
bulls, 26 % have in narnolia, 22% have demat in bonanza and 18% have other company’s demat
account.

6) How much return on your investment does your company given?

a) Excellent b) Good c) Average returns d) Poor

Excellent 30%
Good 20%
Average returns 26%

40
Poor 24%

INTERPRETATION:

30% of respondent are say that his return on investment is excellent, 20% are say that he found
good return. 26 % respondent are say that he found average return and 24% respondent are not
satisfied his return he say that his return is poor.

7) Are you satisfied with your sub broker helps into investment in share market?

a) Yes b) No

Yes 84%
No 16%

41
INTERPRETATION:

The above data is show that 84% respondent are satisfied with the help of his sub broker and 16
% are not satisfied the help of his sub broker.

8) Where would you like to invest your money for more return?

a) Bank deposits b) Share market c) Equity markets d) Insurance

Bank deposits 32%

Share market 16%
Equity markets 20%
Insurance 32%

42
INTERPRETATION:

Following observations can be made on the basis of above analysis:

Bank Deposits being the most preferred area, 32% respondents out of fifty invested in bank
deposits. The second preferred area was insurance as 32% respondents were investing in the
insurance. Then preferred area was the Equity markets with 20% of respondents. Share market
were the least preferred area i.e. only 16%

9) Would you like to have more return through your Demat account?

a) Yes b) no

Yes 64%
No 36%

43
INTERPRETATION:

The above data is show that 64% respondent are want more and more return with his investment
and 36 % are satisfied with his return.

10) How would you rate between insurance & equity investment?

a) Insurance 1 2 3 4 5
1 2 3 4 5 b) share

Rank Insurance share

44
1 16 24

2 24 18

3 18 16

4 22 20

5 20 22

INTERPRETATION:

Following observations can be made on the basis of above analysis:

16% of respondent are ranked one the insurance sector, 24% ranked the share market on first
position.

24% respondents are ranked the insurance on second position, and also 18% respondents are
ranked on second position.

45
18% respondents are ranked the insurance on 3rd position, and also 16% respondents are ranked
on 3rd position.

22% respondents are ranked the insurance on 4th position, and also 20% respondents are ranked
on 4th position.

20% respondents are ranked the insurance on 5th position, and also 22% respondents are ranked
on 5th position.

11) Which type of product do you prefer to purchase through Shivpra financial solution?

a) D-mat b) insurance c) Medi claim

D-mat 82%

insurance 16%

Medi claim 2%

46
INTERPRETATION:

82% respondent prefer to purchase demat account through shivpra financial solution. 16% prefer
purchase insurance and 2% prefer to purchase medi claim through shivpra financial solution.

12) Which features of D-mat account investment you looking for purchase through Shivpra
financial solution?

a) Low risk b) safety of principal investment c) good return d) other__________

low risk 25%

safety of principal investment 32%

good return 35%

47
Other 8%

INTERPRETATION:

The above data show those 25% respondents are like to invest in Shivpra for low risk feature.
32% are like the company for safety the principal amount in future. 32% of respondent like the
company for good return on his investment, it is the maximum number of respondent which
favor it. 8% of respondent are like the company for his other feature.

13) Do you have any insurance policy?

a) Yes b) No

Yes 84
No 16

48
INTERPRETATION:

84% of respondent have already insurance policy and 16% have not any insurance policy.

14) Which insurance policy you have?

a) Life b) Non life c) Both

life 40
Non life 20

49
both 40

INTERPRETATION:

40% respondents have life insurance policy, 20% have non life insurance policy and 40% have
both life and non life insurance policy.

15) Which features of insurance company you are looking for?

a) A trusted name b) friendly service & responsiveness

c) Good plan & return d) investment benefit

f) Risk coverage

50
trusted name 20
friendly service 24
good plan 14
investment benefit 30
risk coverage 12

INTERPRETATION:

20% respondents are looking for trusted name to his insurance policy. 24% are like friendly
service, 14 % are like or attract for insurance for the good plan of insurance policy. 30% of
respondent are like investment benefit for his insurance policy and 12% are looking for risk
coverage on his insurance policy.

16) Which insurance company’s policy you have?

a) LIC b) Birla sun life c) Future generali d) ICICI prudential

e) Other_____________( specify).

51
LIC 56
Birla sunlife 16
future generali 4
ICICI prudential 8
Other 16

INTERPRETATION

Maximum respondent have LIC insurance policy, 56% have LIC insurance policy, 16%
respondents have Birla sun life insurance policy, 4% have future generali insurance policy, 8%
have ICICI prudential insurance policy and 16% respondent have others company insurance
policies.

17) Which feature of your policy attracted you to buy?

a) Low premium b) large risk coverage c) money back guarantee

d) Easy access to agent e) other _______________ (specify).

low premium 36
large risk coverage 24
money back guarantee 16
easy asses to agent 14

52
Other 10

INTERPRETATION:

The above data show those 36% respondents are like to invest in insurance for low premium.
24% are like to purchase the insurance for large risk coverage into future. 16% of respondent like
to purchase the insurance for money back guarantee, 14% of respondent are like to take the
insurance for his easy asses to agent in his local area and 10% respondent are looking for others
feature into his insurance policy.

18) Are you satisfied with the policy?

a) Yes b) No

Yes 58
No 42

53
INTERPRETATION:

58% of respondent are satisfied for his insurance policy and 42% are not satisfied for his
insurance policy.

19) Are you satisfied with the service agent?

a) Yes b) No

Yes 60
No 40

54
INTERPRETATION:

60% respondents are satisfied for his present service agent, and 40% are not satisfied.

20) What is your perception about insurance?

a) A saving tool b) A tax saving device c) A tool to protect future.

A saving tool 10
tax saving device 70

55
tool to protect future 20

INTERPRETATION:

70% respondents are thinking that insurance is the tax saving device, 20% respondents thinking
that insurance is tool for protect future and 10% are thinking that insurance is the saving tool of
his income.

CONCLUSION:

56
A share market is the ideal investment vehicle for today’s complex and modern financial
scenario. Markets for equity shares, bonds and other fixes income instruments, real estate,
derivatives and other assets have become mature and information driven. Today each and every
person is fully aware of every kind of investment proposal. Everybody wants to invest money,
which entitled of low risk, high returns and easy redemption. In my opinion before investing in
share market, one should be fully aware of each and everything.

At the same time insurance as an investment avenue is good for people who have interest in
staying for a longer period of time, that is around 10 years and above. Also in the coming times,
Insurance will grow faster. Many insurance policies are actually being publicized more and also
the other traditional endowment policies are becoming unattractive because of lower interest rate.
It is good for people who were investing in ULIP policies of insurance companies as their
investments earn them a better return than the other policies.

FINDINGS

• Highest number of investors comes from the salaried class, and they have insurance
policy,
• Highest number of investors comes from the age group of 25-35.

57
• Most of the people have been investing their money in the share market belong to
Rs.31000 and above income group.
• Mostly investors prefer monitoring their investment on monthly basis.
• Most of the people in Ranchi are fear about share market investment and return, but most
of people who have demat account want to more return for his investment.
• Most of the people between the age group of 25– 35 invest their money in share market,
and say that the share market is the best way for invest money.
• Most of people want to invest in share market through our company because his good
return strategy and safety of principle amount.
• Most of people think that insurance is the tax saving tool so that most of salaried class
want to save tax and get money back in future.

RECOMMENDATIONS

1. The people do not want to take risk on his investment. The company should
launch more diversified funds so that the risk becomes minimum. This will lure
more and more people to invest in share market.

58
2. The expectation of the people from the share market is high. So, the portfolio of
the fund should be prepared taking into consideration the expectations of the
people.
3. Try to reduce fund charges, administration charges and demat opening charges,
which helps to invest more funds in the security market and earn good returns.
4. Different campaigns should be launched to educate people regarding share market
investment and return.
5. Companies should give regular return as it depicts profitability.
6. Company should concentrate on differentiating the portfolio of their trading than
their competitors trading.
7. Companies should give handsome return to customer so that they get attracted
towards investment of the more funds. And also help the promotion into local
market.
8. Company should have target the businessman or real estate business. They want
to gain more & more profit on his investment in short period of time.
9. The advisor or CRM should try to make relation to his client and search the need
of investment to his client, then give plan according to it.
10. The advisor and company should target 50 and above age group people, because
they have money and they are retired people, they don’t know share market
investment benefits and monthly return criteria. So pitch that customer for
investment into share market.
11. Highlight the extra benefit of share market as compare to insurance benefit for
promotion.
12. Capture the local market to make more and more customer for investment. It also
help the promotion of the company into local area.
13. Company appoint highly educated & trained advisor or CRM for sale and
promotion of the company.

59
REFERENCES AND BIBLOGRAPHY –
Books –

 Research Methodology by Kothari C. R.

 Marketing Research by Kotlar Philip

 Marketing Research: Text and Cases by Nargundkar Rajendra

Website-

 http://www.shivpra.com
 http://www.bonanzaportfolio.com
 http://birlasunlife.com
 http://futuregeneralie.com
 http://starhealth.com
 http://kotler.com
 http://www.irda.com
 http://www.sebi.com

Questionnaire

Name:............................... Age:……………..

Occupation:………………….. Contract no. ………………………

60
1)Your monthly income?

a) 10000 – 20000
b) 21000 – 30000
c) 31000 - 40000
d) Other______________( specify)

2) Do you know about Shivpra financial solution?

a) Yes b) No

3 )Which type of investment you like?

a)Long term b) short term

4) Do you have Demat account?

a) Yes b) no

5) If you have a Demat a/c, in which company do you have your account?

c) Bonanza b) Normonia c) India bulls

d) Other ___________(specify)

6) How much return on your investment does your company given?

a) Excellent b) Good c) Average returns d) Poor

7) Are you satisfied with your sub broker helps into investment in share market?

a) Yes b) No

61
 8) Where would you like to invest your money for more return?

a) Bank deposits b) Share market c) Equity markets d) Insurance

9) Would you like to have more return through your Dmat account?

a) Yes b) no

10) How would you rate between insurance & equity investment?

a) Insurance 1 2 3 4 5
1 2 3 4 5
d) share

11) Which type of product do you prefer to purchase through Shivpra financial solution?

a) Dmat b) insurance c) Medi claim

12) Which features of D-mat account investment you looking for purchase through Shivpra
financial solution?

a) low risk b) safety of principal investment c) good return d) other__________

13) Do you have any insurance policy?

a) Yes b) No

14) Which insurance policy you have?

a) Life b) Non life c) Both

62
15) Which features of insurance company you are looking for?

a) A trusted name b) friendly service & responsiveness

c) Good plan & return d) investment benefit

f) Risk coverage

16) Which insurance company’s policy you have?

a) LIC b) Birla sun life c) Future generali d) ICICI prudential

e) Other_____________( specify).

17) If you have Birla sun life policy, which product do you have?

a) Dream plan b) Saral jeevan c) supreme life

d) Other_________( specify)

18) If you have future generali policy, which product do you have?

a) Future assure b) Future pension plan

c) Future anand d) other ____________(specify).

19) Which feature of your policy attracted you to buy?

a) Low premium b) large risk coverage c) money back guarantee

d) Easy access to agent e) other _______________ (specify).

20) Are you satisfied with the policy?

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 a) Yes b) No

21) Are you satisfied with the service agent?

a) Yes b) No

22) What is your perception about insurance?

a) A saving tool b) A tax saving device c) A tool to protect future.

23) How many policies do you have?

a) 1- 3 b) 4- 5 c) not any

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