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2009
European Charter
for Small Enterprises
2009 good practice selection
DOI: 10.2769/71269
© European Commission 2009
INTRODUCTION
The good practice cases presented in this brochure provide a sample of the different ways public
administrations can make life easier for Europe’s small and medium-sized enterprises (SMEs) by
targeted policy measures.
This collection of good practices was done within the framework of the European Charter for Small
Enterprises, created at the request of the Lisbon European Council in 2000. In signing the Charter,
the Heads of State committed themselves to taking action for small businesses in key policy areas. To
encourage Member States to learn from each other, the Commission annually publishes a selection of
the best policy measures.
In 2008, the new Small Business Act (SBA) created a new framework for SME policy in Europe. The
latest collection of good practices therefore focuses on topics of particular relevance under the SBA:
1. Cash flow for business growth - Incentives for reinvesting profits and reducing late payments
2. Easier access to public procurement
3. Business dynamics: easier bankruptcy procedures and business transfers
4. Fostering creativity in entrepreneurship
5. Fostering Women’s entrepreneurship
6. Fostering eco-innovation and energy efficiency in SMEs
The good practices highlighted in this brochure are initiatives that have been particularly beneficial in
a national context and which might also be of interest to other countries. In many cases, policy makers
discussed their policy measures with business organisations and entrepreneurs before submitting
them.
For example:
• the Belgian “ecology grant” for businesses investing in green technologies is inspired by similar
measures in the Netherlands;
• the Italian toolbox for managing business transfers has been taken up by the Norway’s National
Industry Association;
• before introducing its “innovation club”for craft enterprises, Luxembourg carried out a benchmarking
study on similar projects in other European countries;
• the Swedish woman enterprise ambassador’s programme was inspired by a similar programme in
the UK. The European Commission is now introducing this programme across the EU.
In other areas, Member States have cooperated on policy measures from the outset. For instance
Germany with twelve other countries set up the online platform ETIS, enabling users to search
for national tenders below the European thresholds which do not have to be published in the EU’S
TED database of tenders. The participating countries are Austria, Belgium, the Czech Republic, France,
Ireland, Italy, Poland, Portugal, Slovakia, Spain, Switzerland, the UK and Germany.
Charter conference
The main forum for exchanging good practices in the Charter context is the annual conference, where
many of the good practices highlighted in this brochure will be presented. The 2009 conference –
“From the European charter for small enterprises to the Small Business Act”– will be held in
Stockholm on 5-6 October 2009. More information can be found at:
http://ec.europa.eu/enterprise/enterprise_policy/charter/conf2009.
Conclusion
The exchange of good practices to foster the start-up and growth of SMEs has become a key instrument
for shaping SME policy in more than 40 countries.
We encourage you to go through the brochure and check which of the measures presented might be
beneficial for SMEs in your country!
If they are to survive financial crises and economic downturns, SMEs must strengthen their equity
base. But quite often, they do not have the financial resources to do so.
One way to help them improve their equity base is to offer them tax incentives for reinvesting their
profits. Many EU countries have introduced these kinds of incentives – some of which are described
in this brochure.
In the EU, most goods and services that businesses provide to other businesses and to public authorities
are not paid for upon delivery. Often, payments are made later than provided for in the contract or
invoice – creating financial problems and uncertainty, particularly for SMEs.
Since 2002, EU rules have allowed businesses to charge interest to other businesses or public
authorities when they fail to pay within the contractual or legal deadline. However, many businesses
and stakeholders think the rules don’t go far enough. The Commission therefore announced further
action in its “Small Business Act”and in the “European Recovery Plan”to help businesses getting paid
on time by other businesses and public authorities.
Description
Late payments seriously aggravate the business conditions of Hungarian SMEs. Nevertheless, they resort to law suits or
liquidation proceedings only in about half of their justified complaints, because of the slowness, expensiveness and excessive
complexity of bureaucratic judicial proceedings.
To improve the situation, the Ministry for Economy started promoting mediation among SMEs by financing 10 model mediation
cases selected by trade associations. The partner in this program was the Hungarian Mediation Association (www.mediacio.hu).
Objectives
Promoting mediation as a quick, effective dispute resolution method for SMEs by presenting successful cases.
Target group
SMEs, trade associations for SMEs.
Communication strategy
Case-studies. Articles in the chambers/federal journal. Presentations at general assemblies of 4 business associations and
during a training day for members.
Statistical info
All model cases could be resolved successfully: instead of law suits taking several years, through mediation all disputes could be
settled in 1-5 sessions (taking 2-3 hours per meeting), saving considerable costs and time. The amount in dispute was between
€1.700 and €330.000.
Website :
www.nfgm.gov.hu;
www.mediacio.hu
Description
Fiscal stimulus for using shareholder’s dividends instead of external financing. Changes in the “Law on Corporate Income Tax”
stipulating that if a company is not distributing the dividends partially or fully, taxable income is reduced by the amount of
interest which the company would have to pay for an equal loan. The reference rate used to calculate the notional interest
amount is the Central Bank’s average lending rate for national currency in the respective year. The measure has been developed
in collaboration with the Ministry of Finance.
Objectives
Encouraging shareholders to reinvest their profit in the company.
Target group
All businesses. However, the measure is particularly beneficial for SMEs, which face more restricted assess to finance.
Communication strategy
The measure was part of the yearly ‘Business Environment Improvement Plan’, which is widely publicised and on which the
business organisations are being consulted.
Statistical info
No statistics available yet.
Lessons learned
The measure was designed at the beginning of 2008, when tax revenues were still sufficient. However, tax revenues have
decreased substantially in the meantime and the state budget will have a deficit in 2009. Any decrease of taxes is sensitive
during such a period. Nevertheless, honouring the agreement with the business organizations, this measure was implemented
as planned in 2009. Contact
Investment and
Development Agency of
Measure inspired by the following Member State/Best project Latvia
— Diāna Laipniece,
Perses St.2 LV
1442 Riga
Latvia
E-mail :
Diana.Laipniece@liaa.gov.lv
Website :
www.liaa.gov.lv
Description
Financial aid is granted to SMEs that reinvest profits in equipment and machines to increase production capacity or in intangible
assets (industrial property rights). Under the scheme, businesses receive grants amounting to 25% of the profits spent on
assets which they started to use in the previous financial year and which they have paid for in full (maximum grant: €23 000).
The business is required to continue investing for a further 3 years.
Objectives
To promote capital investment and modernisation of SMEs by updating technologies, in order to consolidate their capital and
competitiveness on the market.
Target group
SMEs
a) with a positive balance sheet at the end of the accounting year
b) that have reinvested part or all of their profits;
c) that have bought new tangible and intangible assets which they started by the end of the previous year.
Communication strategy
Website, press articles, promotion for the SME consultation committee.
Multipliers: territorial offices for SMEs, SME associations.
Statistical info
Number of benefiting companies: 750. Budget for refunding gross reinvested profits: €4 070 000. Amount spent by recipient
businesses on eligible assets, 2005-08: €17 000 000. Of this, 75% was invested in technologies (machines, plant and equipment)
for industries such as textiles, wood, plastic products, construction, market services and trade. 25% was invested in computers,
Contact peripherals and intangible assets.
Ministerul IMM, Comerţ şi
Mediul de Afaceri Why is this measure a success?
Viorica Dragomirescu,
Ileana Modreanu, The measure has lead to increased investment in tangible and intangible assets by SMEs. It provides recipients with an incentive
Calea Victoriei, No 152, to invest a greater share of their profits, thus multiplying the effects of the programme.
Sector 1 010072 Bucuresti
Romania Lessons learned
—
E-mail :
viorica.dragomirescu@
mimmc.ro; Measure inspired by the following Member State/Best project
ileana.modreanu@mimmc.ro —
Website :
www.mimmc.ro
Description
The Taxation Council is an expert committee within PKPP Lewiatan, specialising in tax legislation issues. It organises consultations
on legislative proposals, develops standpoints and presents them in governmental consultations, in parliamentary forums and
through contacts with the President’s office. The Council prepares its own legislative drafts and programme documents, and
carries out research into tax law. It meets regularly to discuss legislative developments, both at national and European level.
Objectives
The goal of the Council is to propose and push for improvements in tax law that will create solutions beneficial to
entrepreneurs.
Target group
Companies operating in Poland, with special consideration for SMEs, which are particularly sensitive to the financial burden
imposed by the tax system.
Communication strategy
The Council expresses its opinion on tax legislation. It also organises conferences to discuss the most important changes in
taxation.
Statistical info
—
Lessons learned
—
Contact
Polish Confederation of
Measure inspired by the following Member State/Best project Private Employers (PKPP
This measure was inspired by CBI - The Voice of Business (United Kingdom) and other business organisations. Lewiatan)
Kamila Grobelna,
Klonowa 6 00-591 Warsaw
Poland
E-mail :
grobelna@pkpplewiatan.pl
Website :
www.pkpplewiatan.pl
The public procurement market in the EU is worth approximately €1 800 billion – 16% of EU GDP –
giving it the weight to drive innovation, stimulate companies’ growth and create jobs.
A recent study found that in 2005, SMEs won 64% of public procurement contracts whose value
exceeded the thresholds above which EU law applies – equivalent to 42% of the total value of all such
contracts. Given SMEs’ strong contribution to the economy, these figures could be improved.
SMEs’ difficulties in accessing public procurement are mainly related to the procurement culture of
contracting authorities. For instance, to achieve short-term cost savings, smaller lots are combined
into one big tender which is often no longer accessible to/ or manageable for SMEs. Also, all too often
price criteria are weighted heavily at the expense of innovative, environmentally-friendly and more
sustainable products.
The “European Code of Best Practices facilitating access by SMEs to public procurement
contracts”elaborated within the framework of the “Small business Act”for Europe proposed a series of
solutions to the problems encountered and reported by SMEs. The following chapter presents a number
of good practices selected on the basis of the criteria enshrined in this ‘Code of Best Practices’.
Description
Most contracts in the EU have a value below the European threshold and so do not have to be published in the EU’S TED
database of tenders - it is enough to publish them in national or regional media. The European Tender Information System
ETIS, a multilingual electronic tendering platform for public procurement, is the only central platform enabling users to search
also for national tenders from 13 European countries (Germany, Austria, Switzerland, Poland, Czechia, Slovakia, Italy, France,
Portugal, Spain, Great Britain, Ireland, Belgium).
Objectives
Opening new markets for SMEs by removing barriers to accessing information about tenders. Improving market transparency
of public procurement in Europe.
Target group
ETIS was specifically developed to take care of the requirements of SMEs.
Communication strategy
The service is marketed by sector- and country-specific events and by partners of the Enterprise Europe Network.
Statistical info
1,800 businesses tested the ETIS tendering service in Germany in 2008 and and some 2,200 test contracts have been offered
for free for a period of 4 weeks.
Lessons learned
Included in the project was a test phase lasting approximately one year with about 1,500 companies participating.
E-mail :
eu-beratung@berlin-partner.de
Website :
www.etisys.com;
www.berlin-partner.de
Description
SOI(Swedish Public Purchasers) is a meeting place for public purchasers and a network for sharing good practices on how to
make public procurement more efficient. Purchasers from municipalities and counties invite local entrepreneurs to information
meetings on public procurement. During these meetings, the head of public procurement gives a simple explanation of how
tendering works in practice and which points businesses should bear in mind. The meetings have convinced more SMEs to
participate in supplying to the public sector.
Objectives
Stimulating smaller companies at local level to make offers and overcoming possible obstacles preventing new players from
participating in public procurement.
Target group
Actors in public procurement: municipalities, counties, local trade organisations.
Statistical info
Information meetings of the municipalities in the county of Halland have lead to a high participation of SMEs. The number
of offers per framework agreement contract has risen from 4 to 5 and there are more first-time bidders. These are e.g. local
traders concluding contracts to deliver foodstuffs to public housing projects and regional conference centres. The smallest
entrepreneur has a turnover of some 19.000 Euro.
Website :
www.soi.se
Description
Online tendering procedures can now be used for public contracts that are divided into lots. Under the new rules, the minimum
requirements for tenderers are based on each individual lot rather than the entire contract. This is important for SMEs, which
have often been prevented from tendering in the past by their limited production capacity and an inability to meet the
contracting authorities’ requirements. The Public Procurement Electronic System (SEAP) ensures the free publication of tender
announcements and is the technical platform for applying the procedures(www.e-licitatie.ro).
Objectives
To make it easier for SMEs to tender for public contracts through new rules on contracts divided into lots. To increase transparency
by online information and procedures.
Target group
Small and medium-sized enterprises.
Communication strategy
Websistes, information events, press articles. The efforts are also supported by the chambers of commerce and SMEs
associations.
Statistical info
In 2008, about 90 000 procurement notices were published. Almost 75 000 of them were accessible to SMEs, which were
awarded contracts in some 56% of the procedures they took part in. They won around 40% of contracts overall, worth 29% of
the total value of all conttracts awarded.
E-mail :
birouldepresa@anrmap.ro;
codrin.vulcu@anrmap.ro
Website :
www.e-licitatie.ro;
www.anrmap.ro
Description
Tenderers, candidates and subcontractors can use our online database to demonstrate eligibility to contracting authorities
throughout Austria. By the same token, contractors can use the database to find suitable companies for specific tenders.
However, registration, which costs €65 p.a. for a company, is not compusory: tendering authorities must also accept other,
comparable, forms of proof of eligibility.
Objectives
To create an online register of all certificates of eligibility for procurement procedures.
Target group
All companies taking part in public tenders and calls for expressions of interest.
Communication strategy
Printed and electronic material for contractors. Presentations to contracting authorities.
Statistical info
Some 8000 listed-company entries accessed online by 4000 awarding officials, 42 000 times a year, in order to check the
companies’ eligibility (2008 figures).
E-mail :
sekretariat@ankoe.at
Website :
www.ankoe.at
Description
Under the Public Procurement Act, any clause in a public procurement contract is invalid if it excludes or restricts the application
of legal consequences in the event of breach of contract committed by the contracting authority or if it deviates from the Civil
Code with regard to interest for late payment.
Objectives
To make it easier for SMEs to take part in public procurement procedures by offsetting the disadvantages resulting from their
unequal bargaining position.
Target group
Contracting authorities, tenderers, SMEs
Communication strategy
Implemented via legal amendment. Contracting authorities were involved in the process.
Statistical info
According to statistics kept by the Public Procurement Council, the proportion of public procurement contracts awarded to
micro, small and medium-sized enterprises in 2008 increased both in terms of number and value of contracts (by 8% and 7%,
respectively) compared to 2007.
Lessons learned
—
E-mail :
fribiczer.gabriella@
kozbeszerzesek-tanacsa.hu
Website :
www.kozbeszerzes.hu
Description
The amended Public Procurement Act contains a number of rules on the reduction of chain debts among entrepreneurs. In
order to reduce such debts, information notices about the amendment and performance of public procurement contracts must
indicate not only the date by which the contractor must deliver on the contract, but also the date when the payment falls due.
The contracting authority must publish a notice about the payment - or refusal to pay - on its website - if it has one.
Objectives
Firms involved in public procurement procedures can find out whether and when the contracting authority intends to pay them
for supplies and services rendered. The contracting authority’s actual fulfilment of its financial obligations is made transparent,
since it must acknowledge - or refuse - performance of the contract.
Target group
Contracting authorities, tenderers, SMEs.
Communication strategy
Implemented via legal amendment.
Statistical info
According to statistics kept by the Public Procurement Council, the proportion of public procurement contracts awarded to
SMEs in 2008 increased both in number and value (by 8% and 7%, respectively) compared to 2007.
Lessons learned
—
E-mail :
fribiczer.gabriella@
kozbeszerzesek-tanacsa.hu
Website :
www.kozbeszerzes.hu
Businesses that close are a normal phenomenon in a dynamic and healthy economy – 50% of
new companies do not survive for longer than 5 years. But the related bankruptcy procedures
are cumbersome. And even though only 4–6% of bankruptcies are fraudulent, businesses and
entrepreneurs that fail – whatever the reason – have a bad image in most countries.
As a result, failed entrepreneurs often hesitate to make a new start, even though evidence suggests
that the companies of re-starters grow faster and are more likely to survive. That bad image may also
deter potential entrepreneurs from taking the plunge.
Following the adoption of the Small Business Act for Europe in 2008, EU countries were asked to
take steps to improve the situation. This guide gives an overview of what they have done to help
entrepreneurs make a new start. More info can be found at the 2nd chance portal.
http://ec.europa.eu/enterprise/entrepreneurship/sme2chance/index_en.html
In the coming years some 690,000 businesses – providing 2.8 million jobs – will need to be handed over
from a generation of ageing entrepreneurs to their successors. Successfully transferring a business
presents an enormous challenge including:
Financially speaking, transferring an established business can be more demanding than starting one
from scratch. Material and financial assets have to be paid for.
A successful transfer requires timely preparation and expert advice. This guide gives an overview on
policy measures in EU countries to make such transfers easier. Further information can be found at:
http://ec.europa.eu/enterprise/entrepreneurship/transfer_en.htm
Description
The statutory period for bankruptcy has been reduced from 3 years to 1 year based on the presumption that the majority of
bankruptcies are matters of misfortune rather than misbehaviour. This measure is balanced by a new regime of restrictions to
identify the minority of cases where the debtor’s behaviour merits a more severe restriction.
Objectives
To reduce the stigma of bankruptcy and to encourage a “fresh start”.
Target group
All personal insolvencies – in Scotland this includes sole traders, partnerships and other unincorporated businesses.
Communication strategy
Widely publicised in press and in public debate during passage of the Bankruptcy and Diligence Act 2007(Scotland).
Statistical info
Research sponsored by the UK Insolvency Service demonstrates that liberalising bankruptcy law has a pronounced positive
effect on levels of entrepreneurship. (J Armour and DJ Cummings, “Bankruptcy Law and Entrepreneurship”, American Law and
Economics Review 10.2 (2008)).
Lessons learned
We had to address public and media perceptions that measures for earlier discharge of debtors is too lenient. We found it
helpful to draw comparisons with the introduction of similar measures in England and Wales.
E-mail :
sharon.bell@aib.gsi.gov.uk
Website :
www.aib.gov.uk
Description
SME’s on the brink of insolvency benefit from a number of schemes to have their business situation analysed for possible
turnaround options and from a number of financial resources related to social benefits. However, insolvency schemes are fairly
complicated and might not be applied appropriately in smaller localities because know-how is missing. As a pilot project, a
service desk was established in the province of Friesland to which all municipalities can delegate their insolvency support. The
municipalities pay a modest fee for the outsourcing of their support to the service desk. The service desk is financed in part by
these fees, in part from fees paid by entrepreneurs if their business is indeed salvaged and in part from a national fund for the
work done on financial analysis.
Objectives
The practice seeks to assisst municipalities in insolvency support to SMEs by establishing a specialised service desk on the
topic.
Target group
SME’s in financial difficulties. We hope that the pilot project established in Friesland encourages other local authorities to set
up similar service desks for their own region.
Communication strategy
—
Statistical info
—
Lessons learned
—
Contact
Ministry of Economic Affairs
Measure inspired by the following Member State/Best project Jeannine de la Bursi,
— Bezuidenhoutseweg 20
2500 EC The Hague
The Netherlands
E-mail :
j.s.h.delabursi@minez.nl
Website :
http://www.florijnshvo.nl/;
www.minez.nl
Description
Restructuring law that enables owners of companies facing financial difficulties to appeal to the court for protection against
creditors’ claims while they draw up a restructuring plan. This makes it possible for the companies to avoid the problems
created by bankruptcy. A pre-bankruptcy procedure has been created, to give companies time to sort out their troubles. The
procedure is an addtitional option for avoiding bankruptcy, but it should not be considered as a guarantee against it.
Objectives
To give the company a new chance to continue doing business after restructuring and to avoid bankruptcy.
Target group
Companies that are facing difficulties, but have the potential to survive. The target group is about 10% of those companies for
which the bankruptcy procedure has been launched.
Communication strategy
Press release. Legal act published in the state Official Journal Riigiteataja (www.riigiteataja.ee).
Statistical info
It is estimated that restructuring measures could save around 800 jobs a year. The minimum direct benefit for the country
would be €1.3m.
Lessons learned
No problems have risen so far.
Contact
Justiitsministeerium
Indrek Niklus,
Tõnismägi 5a
15191 Tallinn
Estonia
E-mail :
indrek.niklus@just.ee
Website :
www.just.ee
Description
This new financial instrument is a loan to finance assets within the framework of a business transfer. The business being
transferred must be an SME, and 15% of own funds are required to finance the transfer. All expenses and costs are eligible, the
minimum loan is €5000. The “prêt de reprise” may not exceed 40% of the eligible amount and may not exceed €250000. The
normal period for the loan reimbursement will be between 10 and 14 years, taking into account which assets are part of the
business transfer.
Objectives
To make financial funds available so that businesses may continue to exist once their owner has retired.
Target group
SMEs from various sectors, mainly commerce and crafts.
Communication strategy
Press conferences and advertising in professional media.
Statistical info
Not yet available. Evaluation is foreseen on a yearly basis.
Lessons learned
Technical aspects played an important role, and the objective was to keep the system as simple as possible.
Contact
SNCI
Emmanuel BAUMANN,
Bvd Royal 6
2937 Luxembourg
Luxembourg
E-mail :
emmanuel.baumann@cmt.
etat.lu
Website :
—
Description
“Succession checks” shall help business owners intending to sell their business to show potential buyers that their business is
sound. An independent advisor analyses the business’s strengths and weaknesses, covering all areas from the business model
to the accounting system used and the balance sheet. His report reveals the shape the business is in and possible room for
improvement. The report gives potential buyers an idea of the challenges and opportunities awaiting them. Businesses that
have been through a succession check are displayed separately in the businesses-for-sale advertisements.
Objectives
Making it easier for owners to sell their businesses, and thus helping existing SMEs to survive. Promoting the idea of taking
over a business as an alternative to starting one from scratch.
Target group
1. Business owners looking for someone to take over their business
2: Young entrepreneurs wanting to take over a business instead of setting up one from scratch.
Communication strategy
Succession checks are advertised on the Gründer-Service start-up site (www.gruenderservice.at) and the Nachfolgebörse
businesses-for-sale site (www.nachfolgeboerse.at).
Statistical info
The first succession checks are currently underway.
Lessons learned
A suitable way of presenting businesses to potential buyers had to be found, assuring that all information could be clearly
presented.
Contact
Wirtschaftskammer
Österreich Gründer-Service Measure inspired by the following Member State/Best project
Gerlinde Seidler, No.
Wiedner Hauptstraße 63
1045 Wien
Austria
E-mail :
gerlinde.seidler@wko.at
Website :
www.nachfolgeboerse.at;
www.gruenderservice.at
Description
KBS is a set of tools for managing business transfers, including:
1. awareness raising by newsletter and seminars;
2. training and a manual on transfers;
3. analysis tools - quick self-check and questionnaires with personalised profiles;
4. monitoring - viability checks and mentoring;
5. territorial monitoring of the status of SMEs, including statistics.
Objectives
To make businesses aware of the need for timely planning of the transfer and to assist them throughout the process.
Target group
Entrepreneurs, business transfer experts, business organizations etc.
Communication strategy
Encouraging business organisations to apply KBS in their territory.
Statistical info
Over 2700 Italian and European addresses identified; 30 seminars, often accompanied by a Quick Self-Check; over 300 recent
downloads of our questionnaire.
Description
Master 2 GEF helps students familiarise themselves with all the issues that family businesses have to face, and master tools
and techniques for managing them, i.e. strategy, finance, legal aspects, human resources and globalisation. Master 2 sets out
to promote the exchange of information and skills between professionals. The idea is to supply new knowledge and build on
experience.
Objectives
To train managers and executives in family businesses and family-business advisors. To provide support with starting,
transferring or taking over a family business.
Target group
Managers and executives in family businesses and family-business advisors. Open to students with a Master 1 diploma in
management, law, economics or equivalent diploma.
Communication strategy
University website, student guides and word of mouth.
Statistical info
On average there are some 40 applicants, of which about 15 are accepted. Some applicants have non-French qualifications.
Lessons learned
This course should also be open to employees, as part of their ongoing vocational education. However, there is only one
partnership exploring this option, because Master 2 is relatively young and there is no dedicated communication budget.
Contact
Institut d’Administration des Measure inspired by the following Member State/Best project
Entreprises (IAE)
Pr Gérard HIRIGOYEN, This type of education programme can be transferred to other countries. It would be interesting to establish partnerships with
Ms Céline BARREDY, similar training porgrammes in other EU countries.
Université de Bordeaux IV, 35,
avenue Abadie
33072 Bordeaux Cedex
France
E-mail :
celine.barredy@u-bordeaux4.fr
Website :
http://www.iae-bordeaux.fr
Europe’s small businesses face increasing competition from companies all over the world. In this
situation, creativity and innovation have become an important competitive factor which – if skilfully
applied - could substantially contribute to attaining the Lisbon goals of more growth and better jobs.
Also the creative industries and the cultural sector are of high socio-economic importance for the
Member States. Museums, theatres, TV, radio, video, design, architecture, music and many other
forms of cultural life account for 2.5% of European GDP and 3% of jobs. Prospects in this field open
up potential for many more artists and creative people to start their own business. Yet to fully tap into
this entrepreneurial resource, special incentives and training opportunities are needed. This chapter
introduces some measures which could foster this process. The selected cases range from special
entrepreneurial training sessions to competitions and practical exercises. Some offer unique and
creative combinations of different elements and are in themselves already good examples of creative
and innovative thinking.
Description
Over 70 % of students at Linz’s University of Fine Arts and Industrial Design see themselves as entrepreneurs, a survey found.
An entrepreneurship education seminar was therefore developed for especially for them. The seminar supports them in
planning ahead for the day they set up their own business. Up to eight lecturers (consultants, entrepreneurs and scientific
staff ) cover topics such as business planning, intellectual property rights and support infrastructure especially in the field of
creative services. Students, alumni and staff can attend. Initially funded by a local business incubator, the project was so well
received that it is now funded by the university.
Objectives
To foster an entrepreneurial mindset among art and design students.
Target group
Students from all faculties of Linz’s University of Fine Arts and Industrial Design who are interested in starting a business.
Communication strategy
Posters, e-mails and word-of-mouth promotion.
Statistical info
One of the most popular seminars at the university, with some 300 students taking part and more than 40 business ideas
discussed.
Lessons learned
The course has to target the peculiarities of entrepreneurs and start-ups in the creative industry, which is sometimes difficult
Contact
Johannes Kepler University for lecturers from a high-tech business background. Using experts for the respective fields raised the quality of the course
Linz substantially. The course has been redesigned several times, based on evaluation and feedback.
Prof. Dr. Norbert Kailer,
Freistaedter Strasse 315 Measure inspired by the following Member State/Best project
4040 Linz
—
Austria
E-mail :
norbert.kailer@jku.at
Website :
www.iug.jku.at
Description
Cré Active Toi is a 2.5 day training program in creativity for students of secondary school and higher education. During the
theoretical part, students are introduced to the tools of creativity. For the practical part, an entrepreneur comes into the
classroom to present a problem he faces in daily management. The students will then apply the creative techniques they have
just learnt and recommend the best solutions to the entrepreneur. We also propose a preparatory teacher training programme
in creativity.
Objectives
To train students in creativity, teamwork, communication and self-confidence. To offer entrepreneurs creative ideas developed
by students.
Target group
Students. SME managers wishing to have an outside look on one of their business problems.
Communication strategy
Promotion by the Agence de Stimulation Economique, in charge of promoting entrepreneurship in schools and by the BIC
Héraclès which makes direct contacts with the schools.
Statistical info
600 students and 23 companies participating since 2008. Budget for a 1 year programme: €40,000, of which €23,000 for
trainer’s fees. We already have several bookings from schools for the school year 2009-2010. Once a school has agreed on a first
session, usually further demands from that school are following.
Website :
www.heracles.be
Description
The SEB bank together with Northtown Technology Park, Lithuanian National Radio and Television, newspapers and the
university of management and economics organized a television project for those considering starting a business. The project
was the first such initiative broadcast on the national television of Lithuania. The main attention was given to meetings
between a panel of well-known businessmen and selected teams. The 4 winners were awarded €290.000.
Objectives
Encouraging innovative, technological or knowledge-based businesses. Stressing the importance of individual initiatives.
Target group
Students, scientists, and spin-off ’s with a business idea but lacking support to implement it.
Communication strategy
Posters, newspaper adverts, website.
Statistical info
The popular TV project attracted more than 1,000 new business ideas from applicants between 20 and 60 years old.
24 broadcastings on TV with some 113 000 viewers. The winners:
Kęstutis Špokas - manufacture of exclusive upholstered furniture.
Irmantas Jablonskas - soup restaurant.
Jonas Klimantavičius - master service for householders.
Dainius Padolinskis - Artonline gallery.
Website :
www.sebverslomenas.lt;
www.smtp.lt
Description
The Gabinete de Iniciativa Joven is a public company of the Regional Government of Extremadura promoting a creative
enterprising culture through education and non-formal educational experiences. We develop skills such as creativity,
cooperation, and leadership. Moreover, we are supporting enterprising young people to put their ideas into action, providing
them with business and social projects and funding.
Objectives
To design and try out creative methods.
Target group
Young people from primary school to university who want to put an idea into action. Public or private organizations interested
in trying out new methods.
Communication strategy
Communication campaigns. Our slogan is “Another way of seeing and doing things”.
Statistical info
940 initiatives presented by entrepreneurs, 303 projects supported, €2,603,209 of funding. 350 projects with some 3,500
pupils in secondary schools. Experimental programme “Imagine to venture” at primary level.
Lessons learned
At first, public administration was reluctant to change. The concept of innovation had so far been linked more to technology
than to new working methods with creative people.
E-mail :
guillermo@iniciativajoven.org
Website :
www.iniciativajoven.org
Description
In the “Innovation Club”, craft enterprises meet regularly to exchange experiences about innovation in management, marketing,
and technical areas. Participants are invited from different sectors to promote the exchange of best practices between sectors.
Every meeting is organised with a specific topic, e.g. creativity, financing or technology transfer. Topics are mostly of general
relevance to all sectors, but the club can also discuss a sepcific innovation project of one of the members.
Objectives
To share best practices on how to put into place an innovation strategy.
Target group
Heads of craft enterprises in the sectors of machinery, construction, mechanics, food, fashion and health.
Communication strategy
The chamber of crafts first contacted enterprises that had already participated in innovation initiatives (training courses,
innovation contest, studies etc).
Statistical info
The number of participants varies between 6 and 25. After 5 meetings, a core group of enterprises participates in all meetings.
New ideas are generated and a group dynamic is now developing. The experience of similar clubs suggests that it will take at
least 2-3 years for the club to be firmly established.
Lessons learned
Contact Success factors: Treating subjects of direct concern to all the participants from the different sectors. Motivating participants to
Chambre des Métiers share positive and negative experiences, helping them overcome potential competition. The number of participants should be
du Grand-Duché de limited to ensure effective discussions.
Luxembourg
Christiane Bram,
Circuit de la Foire Measure inspired by the following Member State/Best project
Internationale 2 B.P. 1604 Before launching this idea, Luxinnovation made a benchmarking study of similar projects in other European countries (e.g.
L-1016 France, Germany). Similar projects exist but are not specifically dedicated to the crafts sector.
Luxembourg-Kirchberg
Luxembourg
E-mail :
christiane.bram@cdm.lu
Website :
www.cdm.lu
Description
The measure is a competition for tourist and tour operator training firms from secondary schools to prepare an entertainment
programme for tourists. The task is assigned by a real tourist company, which will evaluate the performance of the training
firms. The prize is awarded during the annual training firms fair TF FEST. Prize-winning pupils can do an internship with the real
company, after which they may be offered a job.
Objectives
Support for pupil-oriented initiatives by small businesses aimed at training and recruiting personnel in their field. Fostering
pupils’ creativity and rewarding them for their entrepreneurship. Creating strong links between business and education.
Target group
Pupils between 16 and 19 being trained in tourist and tour operator training firms.
Communication strategy
Website, annual training firm fairs involving business representatives and NGOs, meetings with employers and trade
associations.
Statistical info
Two competitions held; participation of 20 training firms with 300 pupils per year. 4 internships at Miel Travel – 2 pupils
continue to work there.
Lessons learned
We work on involving small businesses from other sectors and from the whole country in the initiative. They would set tasks from
their own sector and offer pupils internships with them. We have also designed the project “Business class”, where businessmen
Contact
discuss with pupils from training firms concrete real-world examples, innovative solutions and market innovations. Bulgarian Center of Training
Firms
Measure inspired by the following Member State/Best project Mrs. Dariya Mavrudieva,
— 1 Rozova Dolina St., POB 50
1421 Sofia
Bulgaria
E-mail :
info@buct.org
Website :
www.buct.org
Description
The national competition “Cup of Ideas” started in 2007 as a way of bringing knowledge and skills to the authors of innovative
ideas, to further develop their business plans. Every participant receives an individual evaluation of his/her business idea and
business plan as well as recommendations from experts in order to improve their business concept. For particularly high-
quality entries, the participants can also receive start capital. Business contacts are an additional benefit for the participants.
Objectives
To encourage people to start their own business and to promote economic growth in Latvia.
Target group
Any Latvian citizen interested in becoming an entrepreneur.
Communication strategy
Articles in the largest daily newspapers and business newspapers. Interviews with participants in the project, TV broadcasts on
national television.
Statistical info
More than 500 participants submitted 376 business ideas (40% more than in 2007), of which 104 were selected for the second
round. 70 experts and mentors are involved in evaluation and mentoring activities in connection with the competition. At the
moment about 10 business ideas are implemeted, most of them technologically intensive. At least 25% of the business plans
submitted represent a potential for knowledge and technology intensive businesses.
Lessons learned
It took some time to convince people to take part in the competition.
Contact
Investment and
Development Agency of Measure inspired by the following Member State/Best project
Latvia —
Vita Brakovska,
Perses St.2 LV-1442 Riga
Latvia
E-mail :
Vita.Brakovska@liaa.gov.lv
Website :
www.liaa.gov.lv
According to EUROSTAT, female entrepreneurs today represent on average just 30% of all entrepreneurs
in the EU. Such unused potential could be a source of new jobs and growth and should therefore be
encouraged.
Women still face specific difficulties setting up and running businesses, especially inadequate/
inflexible childcare arrangements, family obligations and limited access to networking.
Based on the Commission’s Communication on the Small Business Act, DG Enterprise and Industry
is working to promote female enterprise and a business environment that helps women create and
grow companies.
Successful promotion and support programmes should consider the specific needs of female
entrepreneurs. This chapter presents a number of good practices from EU member countries that are
supporting women entrepreneurs.
Description
Entrepreneurship is still often thought to be a male vocation. The Women’s Enterprise Ambassadors initiative wishes to change
this. The Government has nominated 880 female entrepreneurs to inspire others, tell their story and share their experiences as
entrepreneurs. To reflect the wide scope of women’s businesses, the criteria for chosing the ambassadors included their line of
business, the size and age of their business, the number of employees and a good geographical spread.
Objectives
To make more women consider entrepreneurship as a career option.
Target group
Women entrepreneurs and potential women entrepreneurs.
Communication strategy
The ambassadors are active in their own home town/region. Each ambassador is expected to make at least four visits per year,
for example in schools or different networks. They can also contact the media. To facilitate the ambassadors’ communication
with each other we have created the web portal “Ambassaden”.
Statistical info
Following our call, we received more than 1 600 expressions of interest. Most potential ambassadors came forward of their own
initiative, around 300 were nominated by someone else.
Lessons learned
The project has received considerable media attention and traffic on the ambassadors’ website has been very high. This way,
in addition to promoting a good cause, the ambassador role has given the participants the opportunity to promote their own
businesses in national, regional and local media.
Contact
Nutek Measure inspired by the following Member State/Best project
Gunilla Thorstensson, This measure was inspired by the UK’s Women’s Enterprise Ambassadors project.
Box 4044 102 61 Stockholm
Sweden
E-mail :
gunilla.thorstensson@nutek.se
Website :
http://ambassaden.nutek.se;
www.nutek.se
Description
The national agency for female start-ups (bga) is a nationwide one-stop shop for information, training and networking
possibilities for women entrepreneurs. It offers advice to women starting up or taking over businesses, drawn from the
knowledge and experience of over 1,500 experts. Through its regional representatives in all 16 Bundesländer it acts as a central
platform for key players from the political, business, academic and public sectors. The organisation is jointly sponsored by three
federal ministries (FM): the FM for Education and Research, the FM for Family, Senior Citizens, Women and Youth, and the FM
for Economy and Technology.
Objectives
Mobilising the economic potential of women entrepreneurs.
Target group
Female start-ups, women entrepreneurs, women business successors.
Communication strategy
Monthly press releases, newspaper articles, radio, TV, internet. Approximately 100 awareness-raising events a year.
Statistical info
9,355,000 visitors to the bga portal, 4,200 first time advice, 3,500 event announcements, 2,600 participants at the bga events,
320 cooperation events and participations in fairs, 210 studies.
Lessons learned
— Contact
bundesweite gründerein-
nenagentur (bga)
Measure inspired by the following Member State/Best project Kronenbitter, Iris,
— Willi-Bleicher-Str. 19
70174 Stuttgart
Germany
E-mail :
Iris.kronenbitter@gruender-
innenagentur.de
Website :
www.gruenderinnenagen-
tur.de
Description
Enterprising Women is a virtual business community for women starting or growing a business. It has an on-line community of
over 5000 members, made up of pre- and post-start companies. The founding members successfully run their own businesses
and bring first hand experience of the challenges and thrills of starting and growing a business. Women ambassadors write
articles in local newspapers, talk to pupils, set up peer-support networks and mentor others in business.
Objectives
To enhance social inclusion and wealth for women and regional economic performance.
Target group
Women in the East of England, particularly those in the remote rural areas who find it difficult to attend centres in person
because of limited transport, child-care needs and the geographic dispersal of the support specialists.
Communication strategy
Virtual network membership, website and newsletter.
Statistical info
71 businesses with 185 jobs created. 772 businesses helped to improve their performance. 1105 people assisted in skills
development.
Website :
http://www.enterprising-
women.org; www.eeda.
org.uk
Description
In 2008, seven Norwegian Government ministries signed an action plan to promote entrepreneurship among women. The
Action Plan consists of 12 measures, including enhanced rights to maternity and parental leave for the self-employed, increased
grants to micro credit-projects and a research programme to improve womens’ awareness of entrepreneurship. Research has
shown that in 2007 female entrepreneurs received only 19 percent of all grants awarded by Innovation Norway. Therefore, the
AP also identifies women entrepreneurs as a target group for funding in research and innovation.
Objectives
The target of the Action Plan is for women to represent 40% of entrepreneurs by 2013.
Target group
Women. 60% of students at Norwegian universities are women, but women only represent one-third of those starting their
own business, and only one-sixth of entrepreneurs running private limited companies.
Communication strategy
A focused strategy. Documentary movie with successful female entrepreneurs.
Statistical info
The GEM report 2008, available from Eirik Pedersen, ep@kpb.no, will evaluate the effects of the Action Plan. An interim report
already shows significant improvements in the defined measures.
Lessons learned
Contact
Elaborating measures to target women specifically, especially public sector programmes, in line with international/ESA The Norwegian Ministry of
standards. Trade and Industry
Johanna Ellefsen Rostad,
Measure inspired by the following Member State/Best project P.O. Box 8014 0030 Oslo
Norway
—
E-mail :
johanna-ellefsen.rostad@
nhd.dep.no
Website :
www.nhd.no
Description
Since research indicates that role models have a positive impact on encouraging early stage entrepreneurship, Enterprise
Ireland has organised a series of 8 roundtables with 8 participants to provide support to female entrepreneurs. Peer support
was offered under the direction of a lead entrepreneur who is running her own business. Each applicant was aksed to identify
three barriers that posed a challenge in growing the business and to indicate how she considered that the initiative would
benefit her and her business. The initiative was co-supported by the NDP Gender Equality Unit with EU funding.
Objectives
Creating a forum to support women starting and growing their own business.
Target group
Women starting and growing their own business.
Communication strategy
The roundtables were concluded with a National Forum in Kildare.
Statistical info
57 entrepreneurs participated in the pilot programme, with 80% of businesses having been set up since 2000 and currently
employing less than five people.
Website :
www.goingforgrowth.com;
www.enterprise-ireland.com
Description
Regional programme for women’s entrepreneurship with 4 areas of activity: innovation, credit, networks and information.
Workshop “Women entrepreneurs and professionals for innovation” and a common stand for entrepreneurs at the international
exhibition for innovation in Bologna “Research to Business (R2B)” 2007; award for the most innovative women’s enterprise;
local seminars.
Objectives
Promoting the adoption of innovation systems and competitive development processes; highlighting innovative women’s
entrepreneurship.
Target group
Micro and small women’s businesses, professionals with projects to do with new scientific and/or technological know-how.
Communication strategy
Website, local presentation of the activities together with business representatives; interviews and publication of examples of
excellence; call centre.
Statistical info
Following the introduction of our measures in the past 5 years, women enterprises have grown by 5.3% in our region. Positive
profitability indexes (production +15% in 2007, +15% cost of qualified personnel, +10% investment in R&D, industrial
patents, intellectual property etc). 128 projects participating in the award (84 enterprises, 44 professionals. Average age 29-
34 years). Most innovative sectors: bio-building, bio-architecture and projects with high-tech content.
Website :
www.ermesimprese.it\
imprenditoriafemminile;
www.regioneemilia-
romagna.it
SMEs are a main contributor to the goals in the EU’s 2008 climate action package:
If SMEs use energy more responsibly and efficiently, they will not only save money but also have
an impact on the image of their company as an energy- and environmentally-responsible company.
Moreover, SMEs should be aware of the emerging business opportunities in related industries.
More investment in new and better-performing technologies will ensure that companies actually
make the leap from successful demonstration to effective application and eventual mass deployment.
This brochure presents successful policy measures from EU member countries in this respect.
As one of the major programs, the 2007-13 Intelligent Energy - Europe programme will fund projects
that encourage the wider uptake of new and renewable energies and improve energy efficiency. It is
part of the EU’s Competitiveness and Innovation programme and has a budget of €730 million,
with special priority given to SME participation.
SMEs can also get information on funding opportunities and the applicable laws from their local
Energy Agencies and partners of the Enterprise Europe Network.
Description
In 2008, more than 100 of Finland’s leading cleantech firms set up a joint brand strategy. The “Cleantech Finland” brand supports
Finland’s environmental business sector with the goal to build the country’s reputation as a leading cleantech supplier on the
global market. The brand is owned by Confederation of Finnish Industries EK and financed by those organizations that have the
right to use the brand (among others competence clusters in the energy and environmental sectors).
Objectives
To raise Finland’s profile as the best-known cleantech country on potential markets by 2012 and increase awareness of Finnish
enterprises amongst national and international stakeholders.
Target group
Companies in industries like energy, waste management and recycling, management of water resources, biofuels, eco-efficient
housing etc.
Communication strategy
Launch of the brand at the 2009 Delhi Sustainable Development Summit which brought together the world’s top environmental
decision-makers. Finland’s President, Tarja Halonen, opened the event.
Statistical info
—
Website :
http://www.finpro.fi/en-US/
Finpro/
Description
An award scheme set up in 1996 to recognise energy-efficient businesses and projects and projects making efficient use of
renewable energy sources. The competition is open to companies that have reduced their energy use and environmental load
in the last 5 years through investments in energy efficiency or organisational measures.
Objectives
Promotion of energy efficiency and efficient use of renewable energies in companies and projects. Exchange of good
practices.
Target group
Industry, services and public sector and represenatatives of apartment buildings with energy efficiency projects.
Communication strategy
Media coverage. Award ceremony during the Conference of Slovenian Energy Managers.
Statistical info
In 2004 we launched a two-day seminar presenting and awarding best practices in the field of energy efficiency and efficient
use of renewable energy sources. Over the years we have educated approximately 1100 participants, and the number of
applicants is rising.
E-mail :
urska.kukovic@finance.si
Website :
http://www.finance-
akademija.si/energetiki/
Description
Some Swedish municipalities have dramatically changed their transport of foodstuffs for day-care centres, schools, homes for
the elderly etc.. Before, suppliers delivered their products to the individual entities themselves, which meant many transport
movements. Now, transport and food are being purchased separately. Suppliers drive their products to a distribution centre
from which all products are transported by one and the same distributor. This has considerably reduced transport movements
to the public entities.
Objectives
To development a more environment-friendly and secure transport system. More business opportunities for small suppliers.
Target group
Suppliers and purchasers in the transport and foodstuffs sectors.
Communication strategy
Info on the website of the municipality of Borlänge (www.borlange.se).
Statistical info
The distribution network consists of 125 local entities in 4 municipalities. The new sytem has reduced the number of lorry
kilometres and related emissions.
Lessons learned
We only had three months to introduce the system. This was a relatively short time, but still the coordinated distribution
quickly came up to speed. It can also be a good thing to implement changes within a short time span. We did not have time to
think about everything that could have gone wrong.
Contact
Measure inspired by the following Member State/Best project Borlänge kommun
— Anders Bringborn,
Röda v. 50
78181 Borlänge
Sweden
E-mail :
anders.bringborn@borlange.se
Website :
www.borlange.se
Description
The Flemish government established in 2004 a scheme of ecology grants. Every year 3 calls for expressions of interest are
organised for businesses with investment projects. Submitted proposals are evaluated and graded and the available budget
for grants is divided among the best-rated investment projects.
The amounts granted are calculated by taking into account the extra ecological costs involved for every component of the
investment project.
Objectives
To encourage businesses to make their production processes more environment-friendly and energy-efficient.
Target group
Any SME in the Flemish region which is planning ecological investments is eligible.
Communication strategy
Newspapers, information meetings. Website with application forms.
Statistical info
The vast majority of ecological investments are done by SMEs. Of all projects proposed, about 88% came from SMEs. During the
first two calls, demand perfectly matched supply.
Lessons learned
Because of the action’s success demand is by now far bigger than the available budget. So it has been decided to switch to a
Contact fixed amount per call.
Vlaamse overheid,
Agentschap Ondernemen
Tim Ampe, Measure inspired by the following Member State/Best project
Koning Albert II-laan 35 The ecology grant scheme is inspired by similar actions in the Netherlands, the Milieu-investeringsaftrek and Willekeurige
bus 12 Afschrijving Milieu-investeringen, which are tax schemes for businesses investing in environment-friendly means of
1030 Brussels production.
Belgium
E-mail :
ecologiepremie@vlaanderen.be
Website :
www.vlaanderen.be/
ecologiepremie
Description
The Energy Saving Scotland scheme provides SMEs with interest-free loans of between £1000 and £100 000 to invest in a
variety of measures, including high efficiency electric motors, more efficient plant/machinery and a range of renewable-
energy technologies. Before getting a loan, businesses receive an energy review carried out by an approved energy consultant.
Any energy efficiency measures must pay for themselves in no more than 5 years - renewable energy technologies may take
longer.
Objectives
To help SMEs save energy and reduce their carbon emissions.
Target group
Scottish SMEs with the exception of fisheries businesses.
Communication strategy
Direct mailing, website with application form. DVD case studies.
Statistical info
So far, 234 loans have been provided to SMEs, worth over £4.8 million. In 2007/08 alone, a record 68 loans were offered, worth
over £1.6 million and estimated lifetime carbon savings of 19,000 tonnes.
Lessons learned
—
Contact
Energy Saving Trust
Measure inspired by the following Member State/Best project Matt Fraser,
The UK Carbon Trust introduced a similar scheme later. Today we work in partnership to share best practice and re-evaluate 3rd Floor, Ocean Point 1,
criteria and conditions. This led to simplifying and halving the loan appraisal time to 5 working days. 94 Ocean Drive EH6 6JH
Edinburgh
United Kingdom
E-mail :
matt.fraser@est.org.uk
Website :
www.energysavingtrust.
org.uk
Description
Under this scheme, grants are awarded to businesses investing in: cogeneration of electricity and heat, renewable energy
sources (RESs), energy saving, and substitution of electricity or other conventional fuels with natural gas. The scheme was run
as part of the “competitiveness” operational programme and co-financed by the EU, the Greek state and the private sector.
Objectives
Ensuring the competitiveness of the economy and the availability of affordable energy. Promoting environmental sustainability
and combating climate change. Reducing dependence on imports of primary energy sources.
Target group
All businesses. The majority are SMEs.
Communication strategy
—
Statistical info
129 Energy saving projects are being implemented. The annual primary-energy saving is expected to be 2 287 488.78 MWh
and annual CO2 emissions are expected to be cut by 796 865.65 t.
Lessons learned
—
Contact
Ministry of Development
Dimitrios Alexopoulos,
119, Mesogeion Avenue
101-92 Athens
Greece
E-mail :
alexopoulosd@ypan.gr
Website :
www.ypan.gr