Directory

Click on a heading to
the right to move to that Logo and Seal Wake Forest University Logo

section. University Logo

Questions about School Logos

information in this guide?
Contact Reynolda Campus Department Descriptors
Creative Services or
Area of Isolation
Bowman Gray Campus
Creative Communications. Minimum Size

Logo Color Versions

Full-Color Logo Usage

One-Color Logo Usage

Incorrect Logo Usage

Incorrect Background Usage

Co-Branding

Athletics Logos

Wake Forest University

Baptist Medical Center Logo

Wake Forest University Seal

FAQ

Logo and Seal DIRECTORY

Wake Forest University Logo

The Wake Forest University logo is the most visible

and recognizable element of our identity.

Our logo includes a contemporary version of the

Wake Forest shield, the icon that appears in the
University seal and as a wrought-iron architectural
detail throughout the campus. Below the shield is
a typographical treatment of our name that reflects
our strength and stature.

Within the shield, arching treelike branches suggest

growth, collaboration and outreach. The lines
converge at the center of the shield to form a subtle,
stylized “W.”

The division of the shield into two halves alludes to

the duality of our University’s mission: We serve
both an academic and moral cause, we are as devoted
to humanity as we are to the pursuit of knowledge,
and we develop the conscience along with the mind.

Logo and Seal DIRECTORY

 University Logo

The Wake Forest University
signature and the
interlocking “W” shield are
registered trademarks
of Wake Forest University.
The two versions of our logo are stacked and horizontal.
Either version is acceptable. The space limitations
of a particular application will determine the
appropriate version.

Click here to download
prepared digital art for
the University logo.
For permission to use the
marks on merchandise and
apparel, contact the
Licensing Resource Group.
The stacked version works best when it can be
centered and floated in a generous margin of space,
such as on the cover of a formal communication.
The horizontal logo works well in tight horizontal
spaces, such as in online banners and other applications
with limited depth.

In general, the stacked version is more traditional in

style; the horizontal version is more contemporary.

Logo and Seal DIRECTORY

 School Logos

Click here to download
prepared digital art for
any logo.
Each school within the University has its own logo
lockup in both a stacked and horizontal version.
In these logos, the school name falls below a thin line
underneath the Wake Forest logo.

School logos have been prepared as digital art. Do not

attempt to re-create a logo.

Logo and Seal DIRECTORY


Department descriptor
variations:
A | University logo with
department descriptor
B | School logo with
department descriptor
C | School logo with two-tier
department descriptor
Click here to download
prepared digital art for
a Reynolda Campus logo
with department descriptor.
Click here to request a
Medical School logo with
department descriptor.
Department Descriptors
A
Department of Physics
B Logos with department descriptors must be
Department of Internal Medicine
Department of Internal Medicine
Section on Rheumatology
Logo and Seal
The Wake Forest University logo may include a
department descriptor if the department is a
University wide or administrative department or
if the department spans undergraduate and
graduate schools. School logos may also include a
department descriptor.
Only the horizontal version of the logo may be used
with a departmental descriptor.
approved and provided by Creative Services
(Reynolda Campus) or Creative Communications
(Bowman Gray Campus). Adding a department
descriptor independently is not permitted.
DIRECTORY
Area of Isolation

The legibility and distinction of our University logo

is very important. To ensure that the logo is highly
visible, always separate it from its surroundings.

The area of isolation, or clear space, surrounding

the logo should equal the height of the “W” in
“Wake Forest.”

Do not allow any other graphic element to penetrate

this area of isolation.

Logo and Seal DIRECTORY

Minimum Size

There is a minimum size for reproducing the Wake

Forest University logo. This ensures that our logo
remains legible in every usage. Never reproduce the
logo smaller than the minimum size.
1.25"
112 pixels These minimum sizes apply to all University logos,
both for print and online usage.

1.5"
134 pixels

1.25"
112 pixels

1.5"
134 pixels

Logo and Seal DIRECTORY

 Logo Color Versions

The Wake Forest University The logos shown are the permissible color versions of
logo may only be used the Wake Forest University logo.
in one of the following
A
color versions: Whenever possible, use a version of the logo which
A | Full-color logo on white or includes both of our primary colors, Wake Forest
neutral background (see the
Gold and black. This includes the full-color version
Neutral Palette section)
on a white or neutral background (see the Neutral
B | Wake Forest Gold logo on
black background
B Palette section), the Wake Forest Gold version on
black or the black version on Wake Forest Gold.
C | Black logo on white, Wake
Forest Gold or neutral
background (see the Neutral When printing restrictions do not permit use of both
Palette section)
primary colors, use the black one-color logo
D | White logo on black
C
on a white or neutral background or the white logo
background
reversed out of black.

On black backgrounds, it is preferable to reverse

out the Wake Forest Gold logo. If two colors are not
D available, the logo may be reversed out in white.

Logo and Seal DIRECTORY

 Full-Color Logo Usage

The full-color logo may

only be used on either a
white background or on a
color specified in the
Neutral Palette section.

Logo and Seal DIRECTORY

 One-Color Logo Usage

The examples shown

represent the
backgrounds allowed
for the one-color logo.

A | Black logo on
white background

B | Black logo on neutral A D

background or paper
stock (see the Neutral
Palette section)

C | Black logo on Wake Forest

Gold background

D | White logo reversed

out of black background

E | Wake Forest Gold B E

logo reversed out
of black background

Logo and Seal DIRECTORY

 Incorrect Logo Usage

The examples shown

represent incorrect
usage of the Wake Forest Wake Forest
U N I V E R S I T Y
University logo.

A | Do not use part of the logo,

A E
such as “Wake Forest”
without “University.”

B | Do not angle or rotate

the logo.

C | Do not use the logo

as a pattern.

D | Do not stretch, distort or B F

alter the logo in any way.

E | Do not use a different

typeface in the logo.

F | Do not use the Wake Forest

University logotype
without the symbol.

G | Do not use centered type C G

with the horizontal logo.

H | Do not substitute

“University” in the logo
with any name or descriptor.

D H

Logo and Seal DIRECTORY

 Incorrect Background Usage

The examples shown

represent incorrect usage
of the Wake Forest
University logo on
different backgrounds.
A E
A | Do not use any color
that is not an approved
background color.

B | Do not use any logo on any

secondary color.

C | Do not use the one-color

Wake Forest Gold logo on
light-colored backgrounds. B F

D | Do not use the white

logo reversed out of
Wake Forest Gold.

E | Do not use the white logo

reversed out of neutral
background colors.
C G
F | Do not use any version
of the logo on top of
a patterned background.

G | Do not use any version

of the logo on top
of a photograph.

D H

Logo and Seal DIRECTORY

Co-Branding

When using the Wake Forest University logo with

another logo, such as for a co-sponsored event,
observe the area of isolation for the Wake Forest logo,
and center a .25" rule between the two logos.

The logos may appear side by side or stacked, depending

on space restrictions. Use only the horizontal version
of the Wake Forest logo.

Logo and Seal DIRECTORY

 Athletics Logos

For graphic standards Wake Forest University Athletics logos may be used
and information for communications related to athletic events.
about the Wake Forest
Both the bold block WF and the Demon Deacon are
Athletics logos, click here.
official athletics logos.

These logos are for use only with materials related to

athletic events. For all other communications, use
the Wake Forest logo.

Logo and Seal DIRECTORY

 Wake Forest University Baptist Medical Center Logo

For graphic standards and Wake Forest University Baptist Medical Center
information about the Wake is a separate entity from Wake Forest University and
Forest University Baptist
uses a separate logo. Do not use the Wake Forest
Medical Center, contact
Bowman Gray Campus University logo for any communication prepared for
Creative Communications. the Medical Center.

Logo and Seal DIRECTORY

 Wake Forest University Seal

Uses for the seal include: The Wake Forest University seal, designed in 1908
Official legal documents by William Louis Poteat and his predecessor,
Transcripts Charles E. Taylor, represents the rich heritage and
Convocation and history of our University. Inscribed with the words
Commencement Pro Humanitate, it is a classic icon symbolizing our
documents
University’s vision to serve mankind through the
Honor society pursuit of knowledge.
documents
The official catalog The seal is to be used only for official documents and
Diplomas occasions. It must not be used as a casual logo
Board of Trustee or identity, a design element in recruitment materials
resolutions or a decorative element.
University stationery
watermark Ideally, the seal should be reproduced in Wake Forest
Gold, either on an approved neutral background
The seal illustrations shown
here are watermarked color or on black. The seal may also be embossed,
as examples only and are foil-stamped or used as a watermark.
not intended or authorized
for any use. To request If necessary, the black version of the seal may be used
prepared digital art of the on an approved Neutral Palette color.
Wake Forest University seal,
please contact Reynolda
Campus Creative Services.

Logo and Seal DIRECTORY