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L’Oreal India
The company began doing business in India in the early nineties through a
distributor and later established L’Oreal India, a wholly owned subsidiary of the
L’Oreal Group. L’Oreal India and has four divisions — consumer products,
professional products, active cosmetics and luxury products. The biggest
contributor to its revenue in India is the consumer products division led by its
strongest brand in terms of sales - Garnier. The new factory in Pune is the latest step
in the group's rapid development in the subcontinent. The high-tech plant is to
manufacture hair care, hair colour and skin care products to meet rapid increases in
demand. The Pune site is one of the first within the company to implement L’Oreal’s
newest GHP or Good Hygiene Practices.
Consumer products
High technology products at competitive prices distributed through mass-
market retailing channels.
• L’Oreal Paris
• Maybelline
• Garnier
Professional products
Portfolio of brands that meet the requirements of hair salons and provide
customers a wide range of innovative products
• L’Oreal professional
• Kerastase
• Matrix
Luxury products
Prestigious brands which offer customers products and premium service in
department stores, specialty stores and travel retail outlets
• Lancome
• Ralph lauren
• Biotherm
• Giorgo Armani
• Diesel
Active cosmetics
Dermo-cosmetic products sold in pharmacies and specialist retailers and
supported by advice from pharmacists and dermatologists.
• Vichy
• La roche posay
Garnier:
While L'Oréal was focusing on hair color market in the initial stages of its
launch, Maybelline was in the premium color cosmetic segment while Garnier in the
"naturals" segment. Garnier concentrated on the Natural Hair care market with the
main USP of strong hair. The brand positioned as a Unisex brand mainly used its
international campaigns in India to appeal to the Indian consumer. Garnier believes in
beauty through nature.
Garnier Fructis:
• For everyday healthy Hair – Garnier Daily Care
• For All Day Volume – Garnier Body Boost
• For Flowing Waves – Wonder Waves
• For everyday moisture – Moisture Works
• For Flake-Free hair – Anti Dandruff
• For long lasting color – Color Shield
• For smooth frizz free hair – Sleek & Shine
• For longer and stronger hair – Length & Strength
• Nutrition for dry or damaged hair – Triple Nutrition
Garnier Styling:
• Sleek and Shine • Wonder Waves
• Curl • Super Stiff
• Fiber Gum Putty • Brilliantine Shine
• Volumizing • Surf Hair
• Control • Survivor
Garnier Men
• Garnier men Powerlight sun control cream
• Garnier men Powerlight oil control cream
• Garnier men Powerlight face wash
FRUIT AHA’s:
Alpha Hydroxy Acids are a specific and original
chemical family that is found in numerous fruits: malic
acid in apples, citrus acid in citrus fruits, and tartaric
acid in grapes. Of these, citric acid is the most
nourishing for the hair; it penetrates deep into the hair to
improve the mechanical resistance of hair structure.
CAFFEINE:
The stimulating properties of caffeine help to break
down fat. It is also known for its beneficial effect on
micro-circulation and for its decongesting properties.
FRUIT OILS:
Garnier has selected a unique combination of fruit oils
from olives, grape seeds, blackcurrants, avocado,
almond and apricot to help replenish lipids that the skin
is lacking.
Price List Of Few Garnier Products *:
Garnier Skin Naturals Gentle Face Wash With Fruit AHA'S Rs.115 150.00
Rs.214 150.00
Source of Catalogue:
http://www.desistores.net/catalog/index.php?
cPath=53_64_174
Positioning of Garnier:
• Garnier is positioned as ‘Natural’ among its target
customers
• Several variants
• Benefit oriented
• Targeting young people
• Middle class, Upper middle class and Premium
groups
• Quality is perceived to be high in general
• Price is more than its competitors
• Unique positioning by training Hair Dressers
Competitors of Garnier:
• HUL (Clinic All Clear, Clinic Plus, Dove, Sunsilk,
Ponds Age Miracle, Ponds Golden Radiance, Fair
and Lovely, Menz Active, Axe, Vaseline)
• P&G (Olay, Pantene, Head & Shoulders, Rejoice)
• ITC (Fiama Di Wills)
• Nivea (Men Grooming)
• Himalayas
• Dabur
• Cavin Kare (Spinz, Hi5)
• Henkel (Fa)
• Emami (Fair and Handsome- Market Leader)
• Paras Pharma (Set Wet Gel, Zatak Deodorants)
• Godrej Dyes
Advertisements:
Sources:
• www.loreal.co.in/
• www.garnier.com/
• www.garnierusa.com
• http://marketingpractice.blogspot.com/
• http://www.researchandmarkets.com/
• http://www.thehindubusinessline.com
• http://economictimes.indiatimes.com/
• http://www.business-standard.com
• http://www.indiantelevision.com/
• http://www.desistores.net/catalog