Volume 8, Number 56
Hola!
F o r A l l Yo u r O n l i n e &
Print Hispanic
Adver tising Needs
We are the Experts
Latino Print Network works with
over 625 Hispanic publications in
180 markets nationwide with a
combined circulation of 19 million.
Click here for the LPN website
You can also phone
760-434-7474 x171 or x177
or email
Abraham@LatinoPrintNetwork.com
with your needs.
Latino Books Into
Movie Awards
July 13, 2010
Please see my detailed comments below for my thoughts on
this year's NCLR Conference. I did enjoy seeing so many of
you there.
In this issue
The 2010 NCLR is coming off as one of the best ever
The 2010 Hispanic Business Showcase Announces Speakers,
Panelists, and Keynote
History in the Making: The 13th Annual Los Angeles Latino Book
& Family Festival will feature 100 Latino Authors & Artistsy
Immigration Insights: Twice Weekly Insights Into This Important
Issue
7th CORTOCIRCUITO: THE LATINO FILM FESTIVAL FOR
SHORT FILMS IS SEEKING FOR SUBMISSIONS FOR FILMS
UNDER 25 Minutes
CALIFORNIA HISPANIC CHAMBERS OF COMMERCE TO
HOST 31ST ANNUAL CONVENTION AUGUST 11-13, 2010, AT
THE BILTMORE HOTEL IN LOS ANGELES
More Events for your consideration
Issue quote
"I keep little notepads all over the place to write
down ideas as soon as they strike, but the ones
that fill up the quickest are always the ones at my
nightstand. ~Emily Logan Decens
If you find a quote you like let me know. I will be happy to send to our
8,800 plus Hispanic advertising and media executives & give you a plug for
sending it!
Our Goal

Click Here for More Info
This is a GREAT new awards
designed to help more Latino
themed movies be produced
and distributed. Please share
this information with others.
Latino Print Network's goal with each issue is for you to say at
least once "Glad I learned that".
Hispanic Marketing Podcasts
Use and download free HM101 Podcasts. These are good for
sales staff, editorial writers, and fiscal officers. The podcasts
cover short insightful aspects of Hispanic marketing and the
American Hispanic community. Over 50 national media,
marketing and community leaders provide you with their

Latino Books Into personal insights. These are good for staff meetings, bringing
new staff up to speed, and to relearn old ideas to better

Movie Awards manage our current businesses.

Click Here for More Info Abrazos,

Dear Readers & Writers,

Kirk Whisler
Executive Editor
We are also pleased to announce a new
760-434-1223
awards competition to be held under the
kirk@whisler.com
auspices of the International Latino Book
Awards: The Latino Books into Movies
Awards. Many of us would love to see
more movies being produced that star
Latinos and feature Latino themes.
Realizing that many movies start with a
great book, Latino Literacy Now has
created a second competition within the
framework of its International Latino Book
Hispanic Zip Profile USA offers you a totally different
Awards: the Latino Books Into Movies
way to market to Latinos. Not merely the number of
Awards Latinos in a zip code and a few basic characteristics,
but over a thousand pieces of GREAT data. For example
The awards will be presented on the target Hispanics by five comprehensive levels of
weekend of October 9-10, 2010 during the language skills with the detailed LPN Spanish Index.
Los Angeles Latino Book & Family Call Kirk at 760-434-1223 for more information.
Festival (www.LBFF.us), another Latino
Literacy Now program, that takes place
annually at California State University, Los
Angeles.

Judges for these awards will include

screenwriters, producers, and other
entertainment industry professionals.
Winning books will be distributed to
pertinent Motion Picture Studios,
Producers, and Agents, depending on
genre.
These awards are now officially open.
Information is attached. You may also find
the information online at:
http://www.box.net/shared/lc32znu1le.
Sincerely,
Jim Sullivan
Executive Director, Latino Literacy Now
Expo Comida Latina is the
leading food industry event
of it's type. To register
FOR FREE:
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August 14-16, 2010
Los Angeles
Convention Center
The California Hispanic
Chambers of Commerce
31st Annual Convention to
take place August 11-13,
The 2010 NCLR Conference is coming
off as one of the BEST EVER
By Kirk Whisler
It seems like I've been coming to National Council of La Raza
Conventions for 30 years. I know that 26 years ago I was first
on the planning committee for the convention that year, so it's
been much longer than that. Over the years I've seen some
great events - and some that had a gap or a need here or
there.
The 2010 NCLR Conference here in San Antonio ends this
evening - and it has been four days PACKED with productive
workshops, motivational keynoters, well-timed receptions and
networking events, and, of course, the countless other
meetings so many of us schedule since we know everyone will
be there.
For me the NCLR Conference is many things.
It's a time to see old friends like José Ruano of Miller Coors,
Dr. Juan Andrade of the U.S. Hispanic Leadership Institute,
Dora Tovar whose public relations firm is handling next year's
Supper Bowl Game, John Trasviña of HUD, Guarione M. Diaz
of the Cuban American National Council, Gloria Rodriguez of
Comunicad, Hector Galvan of Sprint, singer José Luis Orozco,
and so many others. And it's wonderful to see perhaps my
oldest friend at the conference: Raul Yzaguirre, and learn that
he's now complete the first chapter on his book. I look
forward to reading it.
 2010 at the Millennium
Biltmore Hotel in
Los Angeles, CA.
For more information go
It's seeing the prestigious Ohtli Award being awarded by the
Mexican Government to a hard working Mexican American.
This year the honor went to Frank Herrera of San Antonio for
decades of legal and community service.

to: www.cahcc.com
I was very excited to learn that long time friend Andres Tobar
had been elected to the NCLR Affiliate Council - a key
organization. Andres has worked hard and deserves this
recognition. The conference has dozens of well organized
activities for it's hundreds of local and regional Affiliates
around the USA. The budgets for these Affiliates can run from
far less than a million to over a hundred million dollars a year.

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I really enjoyed U.S. Senator Robert Menendez's hard hitting

and right-on-target speech about the need for Immigration
Reform in the USA. I only wish that more members of
Congress were really listening to what he was saying. And
 Henry Cisneros' speech on Monday was equally inspiring and
motivating. Great work.

The number of sponsors and exhibitors both seemed up

compared with last year's event in Chicago. Attendance also
seemed up and most workshops were packed.

No, the event is ever perfect. Trying to get all the workshops,
meetings, and events I wanted to do within these four tightly
packed days is impossible. I wonder why they didn't have
Alex Nogales for the Hate Speech panel with all the leadership
he's shown in that area. I wonder why there was only one
Internet panel, and that one was aimed at the well-respected
youth leadership Líderes. But with so many positives, I guess
we can overlook a few items.

During the Conference I was staying at a hotel at the corner

of Bowie and Houston streets, one block from the Alamo. It
doesn't get more TEXAS than that. San Antonio was an
excellent host city for the event - and it's rapidly rising new
Mayor Julian Castro was everywhere. Watch out for more
from this dynamic person.

I want to especially salute Janet Murguía, NCLR CEO, her very

Hispanic Business Showcase hard working staff, well connected board, and endless number
September 10-11, 2010 of volunteers: All of your efforts made for a very productive
San Diego Convention Center setting for all attendees - and, most importantly, for changing
www.HBshowcase.com the living standards and environment for Latinos in the USA.
Thank you all for your efforts.
Produced by the Hispanic
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i've already marked my calendar for next year's event: July
23-26 in Washington, DC. It may be a few weeks later than
usual, but I'd suggest that you consider attending. I only
hope it doesn't conflict with the LULAC Convention.
The 2010 Hispanic Business Showcase
Announces Speakers, Panelists, and
Keynote
Leading business experts to speak on the growing importance of
the Internet and technology in today's Hispanic business
environment. The business seminars and panels are sponsored by
SDG&E and U.S. Bank.
The 2010 Hispanic Business Showcase,
www.hbshowcase.com, taking place on September 10-11,
2010 at the San Diego Convention Center, announced its
impressive line up of speakers. The definitive business event
for Hispanic businesses and professionals, brings together
leaders from the e-commerce, professional services, and
technology industries and provides critical cross-industry
learning and valuable new business partnership opportunities.
Attendees registered for the 2010 Hispanic Business
Showcase seminars will have full access to panels and to the
exposition floor.
Panel speakers, sponsored by Sempra Energy's SDG&E and
U.S. Bank, include executives from The U.S. Small Business
Administration, ACCION San Diego, CDC Small Business
Finance, DIÁLOGO Public Relations, and many more.
The Showcase will also feature some notable business
thought leaders speaking at "Learning Tracks" business
seminars. Mirna Bard encourages business owners to forget
the hype "Get Started on Social Media Right Away," Antonio
de la Cerda exhibits his technology expertise on "Basic IT
Concepts for Small Business," Juan Chaparro illustrates how
to "Set Up An Online Store," Miriam Muley unleashes "The
Power of Women and Women of Color for Exponential
Growth," Richie Matthews joins Lucia Matthews to highlight
their successes "Reaching and Activating Hispanic Consumers
Using Dialogue not Monologue," and Mari Smith shares her
thoughts on "Facebook Marketing an Hour a Day". Join these
 and many other speakers for an enlightening look at the past,
present, and future of Hispanic Business and Technology. A
complete list of speakers can be found at
www.hbshowcase.com/seminars

The 2010 Hispanic Business Showcase gives attendees the

For you to learn more about
the values of Hispanic
Publications Latino Print
Network has done an 80
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The study details through interviews and
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Publications offer to those wanting to reach
the Latino community.
Click Here For The
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information they need to deeply connect with and generate
revenue from online Hispanic consumers and businesses. The
conference program provides the ultimate technology,
e-commerce, and general business mash-up with many
speakers delivering 18 informative sessions on topics that
include access to capital, brand extension strategies,
e-commerce, marketing tips, Hispanic public relations
practices, online retail sales, and social media.
Keynote speaker: Fernando Espuelas, the founder of
StarMedia, is recognized as an Internet pioneer by the New
York Times, Harvard University and media across the world.
He went on to raise $500 million dollars for StarMedia in a
combination of private and public offerings.
The conference registration price is Free and seminar passes
are available for $75. The Showcase floor provides key
demonstrations of the latest tools, technologies, products,
and services being used to build and market an online
business. A complete list of exhibitors can be found at
www.hbshowcase.com/exhibitors
About the 2010 Hispanic Business Showcase
The 2010 Hispanic Business Showcase is produced by The
Hispanic Chamber of E-Commerce. The two-day event will
also feature a Hispanic Business & Technology Expo where
exhibitors will have the opportunity to increase their
company's awareness within the Hispanic community.
Information about how to become a sponsor and/or an
exhibitor can be found by visiting www.hbshowcase.com

The Results of the 2010

International Latino Book
Awards - the 12th such
HACU's Annual Conference provides a unique forum for
awards, held May 25, 2010
at the Jacob Javits
Convention Center in New
York.
Click Here For The Results
If you are interested in the
Entertainment Industry, consider
joining the National Association of
Latino Independent Producers. For
10 year NALIP has helped thousands
of Latinos gain access and power
within the Entertainment Industry.
The organizations serves producers,
directors, writers, and all other behind
the camera professions. For more
information about becoming a
member click here. Regular
memberships are as low as $50 and
student memberships only $20.
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History in the Making: The 13th Annual
Los Angeles Latino Book & Family Festival
will feature 100 Latino Authors & Artists
By Reyna Grande
The upcoming Los Angeles Latino Book & Family Festival, to
be held at Greenlee Plaza on the campus of California State
University, Los Angeles (CSULA) on the weekend of October
09-10, will feature an outstanding lineup of 100 Latino
authors & artists from different genres: Journalists such as
Pulitzer-prize winner Sonia Nazario and L.A. Times staff writer
Sam Quiñores; poets such as Juan Felipe Herrera and Luis J.
Rodriguez; contemporary writers such as Alisa Valdes-
Rodriguez, who was named "The Godmother of Chica Lit" by
Time Magazine and Crafty Chica Kathy Cano-Murillo and
Michele Serros; Literary writers such as Stella Pope Duarte
and Patricia Santana; film and TV writers/producers such as
Ligiah Villalobos (Under the Same Moon), Javier Grillo-
Marxuach (LOST) and Nely Galan (The Swan); emerging
authors such as Daniel Chacón and Alex Espinoza; and
children's book authors such as Rene Colato Lainez, Amada
Irma Perez, and Jose Luis Orozco.
Special events taking place at this year's festival include 36
panels/sessions, such as: Mixing it Up: Writers who Write in
Multiple Genres; The Children's Hour: Writing & Publishing
Books for Kids; In Focus: The Immigrant Experience in
Literature; It's Nothing Personal: Agents & Editors Tell it Like
it is; Fade In: Latinos in Tinseltown; Diáspora & Exile: Writers
from Latin America; How to Stay Alive in a Dying Industry;
and Chicano/Latino Mural Art, among others.
The festival will have a children's area and stage, featuring
several children's book authors and celebrities for story-time
as well as arts & crafts activities. The Main Stage will feature
Folklórico dance performances, singers, plays, poetry jams,
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In addition, there will be a dinner reception, "Evening with the
Authors", which includes music and dance performances, and
an award ceremony on Saturday October 9th at the Golden
Eagle Ballroom (CSULA), featuring dancing, music, and a
keynote by Father Greg Boyle.
Edward James Olmos, actor and community activist, is the
Co-Producer of the Latino Book & Family Festival, a weekend
event that promotes literacy, culture and education in a fun
environment for the whole family. Launched in 1997 in Los
Angeles and organized by the non-profit organization Latino
Literacy Now, the LBFF has provided people of all ages and
backgrounds the opportunity to celebrate the beauty and
diversity of the multicultural communities of the United
States.
Immigration Update: Twice Weekly
Insights Into This Important Issue
REMARKS BY PRESIDENT OBAMA ON
COMPREHENSIVE IMMIGRATION
REFORM
American University School of International Service
Washington, D.C.
THE PRESIDENT: Thank you very much. Thank you. Thank
you. (Applause.) Everyone please have a seat. Thank you
very much. Let me thank Pastor Hybels from near my
hometown in Chicago, who took time off his vacation to be
here today. We are blessed to have him.
I want to thank President Neil Kerwin and our hosts here at
American University; acknowledge my outstanding Secretary
of Labor, Hilda Solis, and members of my administration; all
the members of Congress -- Hilda deserves applause. To all
the members of Congress, the elected officials, faith and law
enforcement, labor, business leaders and immigration
advocates who are here today -- thank you for your presence.
I want to thank American University for welcoming me to the

The National Association of
Hispanic Publication's José
Martí Awards are the largest
Latino Media Awards
Click here for the 2010
Award Winners
The State of Hispanic
Print 2010
Click here for The State
of Hispanic Print power
point presentation that
Kirk Whisler gave at the
2010 NAHP Convention in
Albuquerque
For more indepth research please
call Kirk Whisler, Latino Print
Network, 760-434-1223,
kirk@whisler.com
Be sure to mark your
calendar for the NAHP 2011
Convention:
Orlando, Florida
October 12-15, 2011
campus once again. Some may recall that the last time I was
here I was joined by a dear friend, and a giant of American
politics, Senator Edward Kennedy. Teddy's not here right
now, but his legacy of civil rights and health care and worker
protections is still with us.
I was a candidate for President that day, and some may recall
I argued that our country had reached a tipping point; that
after years in which we had deferred our most pressing
problems, and too often yielded to the politics of the moment,
we now faced a choice: We could squarely confront our
challenges with honesty and determination, or we could
consign ourselves and our children to a future less prosperous
and less secure.
I believed that then and I believe it now. And that's why,
even as we've tackled the most severe economic crisis since
the Great Depression, even as we've wound down the war in
Iraq and refocused our efforts in Afghanistan, my
administration has refused to ignore some of the fundamental
challenges facing this generation.
We launched the most aggressive education reforms in
decades, so that our children can gain the knowledge and
skills they need to compete in a 21st century global economy.
We have finally delivered on the promise of health reform --
reform that will bring greater security to every American, and
that will rein in the skyrocketing costs that threaten families,
businesses and the prosperity of our nation.
We're on the verge of reforming an outdated and ineffective
set of rules governing Wall Street -- to give greater power to
consumers and prevent the reckless financial speculation that
led to this severe recession.
And we're accelerating the transition to a clean energy
economy by significantly raising the fuel-efficiency standards
of cars and trucks, and by doubling our use of renewable
energies like wind and solar power -- steps that have the
potential to create whole new industries and hundreds of
thousands of new jobs in America.
So, despite the forces of the status quo, despite the
polarization and the frequent pettiness of our politics, we are
confronting the great challenges of our times. And while this

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Kirk at 760-434-1223 for more
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August 14-16, 2010
Los Angeles
Convention Center
work isn't easy, and the changes we seek won't always
happen overnight, what we've made clear is that this
administration will not just kick the can down the road.
Immigration reform is no exception. In recent days, the issue
of immigration has become once more a source of fresh
contention in our country, with the passage of a controversial
law in Arizona and the heated reactions we've seen across
America. Some have rallied behind this new policy. Others
have protested and launched boycotts of the state. And
everywhere, people have expressed frustration with a system
that seems fundamentally broken.
Of course, the tensions around immigration are not new. On
the one hand, we've always defined ourselves as a nation of
immigrants -- a nation that welcomes those willing to
embrace America's precepts. Indeed, it is this constant flow
of immigrants that helped to make America what it is. The
scientific breakthroughs of Albert Einstein, the inventions of
Nikola Tesla, the great ventures of Andrew Carnegie's U.S.
Steel and Sergey Brin's Google, Inc. -- all this was possible
because of immigrants.
And then there are the countless names and the quiet acts
that never made the history books but were no less
consequential in building this country -- the generations who
braved hardship and great risk to reach our shores in search
of a better life for themselves and their families; the millions
of people, ancestors to most of us, who believed that there
was a place where they could be, at long last, free to work
and worship and live their lives in peace.
So this steady stream of hardworking and talented people has
made America the engine of the global economy and a beacon
of hope around the world. And it's allowed us to adapt and
thrive in the face of technological and societal change. To this
day, America reaps incredible economic rewards because we
remain a magnet for the best and brightest from across the
globe. Folks travel here in the hopes of being a part of a
culture of entrepreneurship and ingenuity, and by doing so
they strengthen and enrich that culture. Immigration also
means we have a younger workforce -- and a faster-growing
economy -- than many of our competitors. And in an
increasingly interconnected world, the diversity of our country
is a powerful advantage in global competition.

Click here to see a quick
video of some of the Movies
& Shows Edward James
Olmos has been in
Sign up for Hispanic Marketing 101
podcasts
The Big Winner
at the 2008 Tony's is now
slated to be a movie
The 2009 Hispanic Print
Trends & Analysis
Click here for the most
comprehensive annual
analysis of Hispanic Print
anywhere.
For more indepth research please
call Kirk Whisler, Latino Print
Network, 760-434-1223,
Just a few weeks ago, we had an event of small business
owners at the White House. And one business owner was a
woman named Prachee Devadas who came to this country,
became a citizen, and opened up a successful technology
services company. When she started, she had just one
employee. Today, she employs more than a hundred people.
This past April, we held a naturalization ceremony at the
White House for members of our armed forces. Even though
they were not yet citizens, they had enlisted. One of them
was a woman named Perla Ramos -- born and raised in
Mexico, came to the United States shortly after 9/11, and she
eventually joined the Navy. And she said, "I take pride in our
flag and the history that forged this great nation and the
history we write day by day."
These women, and men and women across this country like
them, remind us that immigrants have always helped to build
and defend this country -- and that being an American is not
a matter of blood or birth. It's a matter of faith. It's a matter
of fidelity to the shared values that we all hold so dear. That's
what makes us unique. That's what makes us strong.
Anybody can help us write the next great chapter in our
history.
Now, we can't forget that this process of immigration and
eventual inclusion has often been painful. Each new wave of
immigrants has generated fear and resentments towards
newcomers, particularly in times of economic upheaval. Our
founding was rooted in the notion that America was unique as
a place of refuge and freedom for, in Thomas Jefferson's
words, "oppressed humanity." But the ink on our Constitution
was barely dry when, amidst conflict, Congress passed the
Alien and Sedition Acts, which placed harsh restrictions of
those suspected of having foreign allegiances. A century ago,
immigrants from Ireland, Italy, Poland, other European
countries were routinely subjected to rank discrimination and
ugly stereotypes. Chinese immigrants were held in detention
and deported from Angel Island in the San Francisco Bay.
They didn't even get to come in.
So the politics of who is and who is not allowed to enter this
country, and on what terms, has always been contentious.
And that remains true today. And it's made worse by a
failure of those of us in Washington to fix a broken
immigration system.
kirk@whisler.com To begin with, our borders have been porous for decades.
Obviously, the problem is greatest along our Southern
Join Our List border, but it's not restricted to that part of the country. In
fact, because we don't do a very good job of tracking who
comes in and out of the country as visitors, large numbers
avoid immigration laws simply by overstaying their visas.

The result is an estimated 11 million undocumented

immigrants in the United States. The overwhelming majority
of these men and women are simply seeking a better life for
themselves and their children. Many settle in low-wage
sectors of the economy; they work hard, they save, they stay
out of trouble. But because they live in the shadows, they're
vulnerable to unscrupulous businesses who pay them less
than the minimum wage or violate worker safety rules --
thereby putting companies who follow those rules, and
Americans who rightly demand the minimum wage or
overtime, at an unfair [dis]advantage. Crimes go unreported
as victims and witnesses fear coming forward. And this
makes it harder for the police to catch violent criminals and
keep neighborhoods safe. And billions in tax revenue are lost
each year because many undocumented workers are paid
under the table.

More fundamentally, the presence of so many illegal

immigrants makes a mockery of all those who are going
through the process of immigrating legally. Indeed, after
years of patchwork fixes and ill-conceived revisions, the legal
immigration system is as broken as the borders. Backlogs
and bureaucracy means the process can take years. While an
applicant waits for approval, he or she is often forbidden from
visiting the United States -- which means even husbands and
wives may be forced to spend many years apart. High fees
and the need for lawyers may exclude worthy applicants. And
while we provide students from around the world visas to get
engineering and computer science degrees at our top
universities, our laws discourage them from using those skills
to start a business or power a new industry right here in the
United States. Instead of training entrepreneurs to create
jobs on our shores, we train our competition.

In sum, the system is broken. And everybody knows it.

Unfortunately, reform has been held hostage to political
posturing and special-interest wrangling -- and to the
pervasive sentiment in Washington that tackling such a thorny
and emotional issue is inherently bad politics.
Just a few years ago, when I was a senator, we forged a
bipartisan coalition in favor of comprehensive reform. Under
the leadership of Senator Kennedy, who had been a longtime
champion of immigration reform, and Senator John McCain,
we worked across the aisle to help pass a bipartisan bill
through the Senate. But that effort eventually came apart.
And now, under the pressures of partisanship and
election-year politics, many of the 11 Republican senators
who voted for reform in the past have now backed away from
their previous support.

Into this breach, states like Arizona have decided to take

matters into their own hands. Given the levels of frustration
across the country, this is understandable. But it is also ill
conceived. And it's not just that the law Arizona passed is
divisive -- although it has fanned the flames of an already
contentious debate. Laws like Arizona's put huge pressures
on local law enforcement to enforce rules that ultimately are
unenforceable. It puts pressure on already hard-strapped
state and local budgets. It makes it difficult for people here
illegally to report crimes -- driving a wedge between
communities and law enforcement, making our streets more
dangerous and the jobs of our police officers more difficult.

And you don't have to take my word for this. You can speak
to the police chiefs and others from law enforcement here
today who will tell you the same thing.

These laws also have the potential of violating the rights of

innocent American citizens and legal residents, making them
subject to possible stops or questioning because of what they
look like or how they sound. And as other states and
localities go their own ways, we face the prospect that
different rules for immigration will apply in different parts of
the country -- a patchwork of local immigration rules where
we all know one clear national standard is needed.

Our task then is to make our national laws actually work -- to

shape a system that reflects our values as a nation of laws
and a nation of immigrants. And that means being honest
about the problem, and getting past the false debates that
divide the country rather than bring it together.

For example, there are those in the immigrants' rights

community who have argued passionately that we should
simply provide those who are [here] illegally with legal status,
or at least ignore the laws on the books and put an end to
deportation until we have better laws. And often this
argument is framed in moral terms: Why should we punish
people who are just trying to earn a living?

I recognize the sense of compassion that drives this

argument, but I believe such an indiscriminate approach
would be both unwise and unfair. It would suggest to those
thinking about coming here illegally that there will be no
repercussions for such a decision. And this could lead to a
surge in more illegal immigration. And it would also ignore
the millions of people around the world who are waiting in line
to come here legally.

Ultimately, our nation, like all nations, has the right and
obligation to control its borders and set laws for residency and
citizenship. And no matter how decent they are, no matter
their reasons, the 11 million who broke these laws should be
held accountable.

Now, if the majority of Americans are skeptical of a blanket

amnesty, they are also skeptical that it is possible to round up
and deport 11 million people. They know it's not possible.
Such an effort would be logistically impossible and wildly
expensive. Moreover, it would tear at the very fabric of this
nation -- because immigrants who are here illegally are now
intricately woven into that fabric. Many have children who
are American citizens. Some are children themselves, brought
here by their parents at a very young age, growing up as
American kids, only to discover their illegal status when they
apply for college or a job. Migrant workers -- mostly here
illegally -- have been the labor force of our farmers and
agricultural producers for generations. So even if it was
possible, a program of mass deportations would disrupt our
economy and communities in ways that most Americans
would find intolerable.

Now, once we get past the two poles of this debate, it

becomes possible to shape a practical, common-sense
approach that reflects our heritage and our values. Such an
approach demands accountability from everybody -- from
government, from businesses and from individuals.

Government has a threshold responsibility to secure our

borders. That's why I directed my Secretary of Homeland
Security, Janet Napolitano -- a former border governor -- to
improve our enforcement policy without having to wait for a
new law.

Today, we have more boots on the ground near the Southwest

border than at any time in our history. Let me repeat that:
We have more boots on the ground on the Southwest border
than at any time in our history. We doubled the personnel
assigned to Border Enforcement Security Task Forces. We
tripled the number of intelligence analysts along the border.
For the first time, we've begun screening 100 percent of
southbound rail shipments. And as a result, we're seizing
more illegal guns, cash and drugs than in years past.
Contrary to some of the reports that you see, crime along the
border is down. And statistics collected by Customs and
Border Protection reflect a significant reduction in the number
of people trying to cross the border illegally.

So the bottom line is this: The southern border is more secure

today than at any time in the past 20 years. That doesn't
mean we don't have more work to do. We have to do that
work, but it's important that we acknowledge the facts. Even
as we are committed to doing what's necessary to secure our
borders, even without passage of the new law, there are
those who argue that we should not move forward with any
other elements of reform until we have fully sealed our
borders. But our borders are just too vast for us to be able to
solve the problem only with fences and border patrols. It
won't work. Our borders will not be secure as long as our
limited resources are devoted to not only stopping gangs and
potential terrorists, but also the hundreds of thousands who
attempt to cross each year simply to find work.

That's why businesses must be held accountable if they break

the law by deliberately hiring and exploiting undocumented
workers. We've already begun to step up enforcement
against the worst workplace offenders. And we're
implementing and improving a system to give employers a
reliable way to verify that their employees are here legally.
But we need to do more. We cannot continue just to look the
other way as a significant portion of our economy operates
outside the law. It breeds abuse and bad practices. It
punishes employers who act responsibly and undercuts
American workers. And ultimately, if the demand for
undocumented workers falls, the incentive for people to come
here illegally will decline as well.
Finally, we have to demand responsibility from people living
here illegally. They must be required to admit that they broke
the law. They should be required to register, pay their taxes,
pay a fine, and learn English. They must get right with the
law before they can get in line and earn their citizenship --
not just because it is fair, not just because it will make clear
to those who might wish to come to America they must do so
inside the bounds of the law, but because this is how we
demonstrate that being -- what being an American means.
Being a citizen of this country comes not only with rights but
also with certain fundamental responsibilities. We can create
a pathway for legal status that is fair, reflective of our values,
and works.

Now, stopping illegal immigration must go hand in hand

with reforming our creaky system of legal immigration. We've
begun to do that, by eliminating a backlog in background
checks that at one point stretched back almost a year. That's
just for the background check. People can now track the
status of their immigration applications by email or text
message. We've improved accountability and safety in the
detention system. And we've stemmed the increases in
naturalization fees. But here, too, we need to do more. We
should make it easier for the best and the brightest to come
to start businesses and develop products and create jobs.

Our laws should respect families following the rules -- instead

of splitting them apart. We need to provide farms a legal way
to hire the workers they rely on, and a path for those workers
to earn legal status. And we should stop punishing innocent
young people for the actions of their parents by denying them
the chance to stay here and earn an education and contribute
their talents to build the country where they've grown up.
The DREAM Act would do this, and that's why I supported
this bill as a state legislator and as a U.S. senator -- and why
I continue to support it as president.

So these are the essential elements of comprehensive

immigration reform. The question now is whether we will
have the courage and the political will to pass a bill through
Congress, to finally get it done. Last summer, I held a
meeting with leaders of both parties, including many of the
Republicans who had supported reform in the past -- and
some who hadn't. I was pleased to see a bipartisan
framework proposed in the Senate by Senators Lindsey
Graham and Chuck Schumer, with whom I met to discuss this
issue. I've spoken with the Congressional Hispanic Caucus to
plot the way forward and meet -- and then I met with them
earlier this week.

And I've spoken with representatives from a growing coalition

of labor unions and business groups, immigrant advocates
and community organizations, law enforcement, local
government -- all who recognize the importance of
immigration reform. And I've met with leaders from
America's religious communities, like Pastor Hybels -- people
of different faiths and beliefs, some liberal, some
conservative, who nonetheless share a sense of urgency; who
understand that fixing our broken immigration system is not
only a political issue, not just an economic issue, but a moral
imperative as well.

So we've made progress. I'm ready to move forward; the

majority of Democrats are ready to move forward; and I
believe the majority of Americans are ready to move forward.
But the fact is, without bipartisan support, as we had just a
few years ago, we cannot solve this problem. Reform that
brings accountability to our immigration system cannot pass
without Republican votes. That is the political and
mathematical reality. The only way to reduce the risk that
this effort will again falter because of politics is if members of
both parties are willing to take responsibility for solving this
problem once and for all.

And, yes, this is an emotional question, and one that lends

itself to demagoguery. Time and again, this issue has been
used to divide and inflame -- and to demonize people. And so
the understandable, the natural impulse among those who
run for office is to turn away and defer this question for
another day, or another year, or another administration.
Despite the courageous leadership in the past shown by
many Democrats and some Republicans -- including, by the
way, my predecessor, President Bush -- this has been the
custom. That is why a broken and dangerous system that
offends our most basic American values is still in place.

But I believe we can put politics aside and finally have an

immigration system that's accountable. I believe we can
appeal not to people's fears but to their hopes, to their
highest ideals, because that's who we are as Americans. It's
been inscribed on our nation's seal since we declared our
independence. "E pluribus unum." Out of many, one. That is
what has drawn the persecuted and impoverished to our
shores. That's what led the innovators and risk-takers from
around the world to take a chance here in the land of
opportunity. That's what has led people to endure untold
hardships to reach this place called America.

One of the largest waves of immigration in our history took

place little more than a century ago. At the time, Jewish
people were being driven out of Eastern Europe, often
escaping to the sounds of gunfire and the light from their
villages burning to the ground. The journey could take
months, as families crossed rivers in the dead of night,
traveled miles by foot, endured a rough and dangerous
passage over the North Atlantic. Once here, many made their
homes in a teeming and bustling Lower Manhattan.

It was at this time that a young woman named Emma

Lazarus, whose own family fled persecution from Europe
generations earlier, took up the cause of these new
immigrants. Although she was a poet, she spent much of her
time advocating for better health care and housing for the
newcomers. And inspired by what she saw and heard, she
wrote down her thoughts and donated a piece of work to help
pay for the construction of a new statue -- the Statue of
Liberty -- which actually was funded in part by small
donations from people across America.

Years before the statue was built -- years before it would be

seen by throngs of immigrants craning their necks skyward at
the end of long and brutal voyage, years before it would come
to symbolize everything that we cherish -- she imagined what
it could mean. She imagined the sight of a giant statue at the
entry point of a great nation -- but unlike the great
monuments of the past, this would not signal an empire.
Instead, it would signal one's arrival to a place of opportunity
and refuge and freedom.

"Here at our sea-washed, sunset gates shall stand," she

wrote,

A mighty woman with a torch...

From her beacon-hand
Glows world-wide welcome...
"Keep, ancient lands, your storied pomp!"...
"Give me your tired, and your poor,
 Your huddled masses yearning to be free...
Send these, the homeless, tempest-tossed to me,
I lift my lamp beside the golden door!"

Let us remember these words. For it falls on each generation

to ensure that that lamp -- that beacon -- continues to shine
as a source of hope around the world, and a source of our
prosperity here at home.

Thank you. God bless you. And may God bless the United
States of America. Thank you.

7th CORTOCIRCUITO: THE LATINO FILM

FESTIVAL FOR SHORT FILMS IS SEEKING
FOR SUBMISSIONS FOR FILMS UNDER 25
Minutes

CortoCircuito, a Latino Short Film Festival organized by the

King Juan Carlos I of Spain Center of New York University and
film programmer Diana Vargas, opens its 2010 call for entries,
with a final submission deadline of AUGUST 15th.

7th Annual CortoCircuito will take place at NYU's King Juan

Carlos I Center, October 7 - 9, 2010

ENTRY INSTRUCTIONS / INSTRUCCIONES:

*Foreign Language Films must be subtitled in English / Los
filmes en lengua extranjera deben estar subtitulados al inglés
*Preview format must be DVD. (NTSC preferred) / Las copias
para consideración deben ser en DVD, NTSC
*Preview DVDs should be clearly labeled with the title,
running time and contact information (name, phone number,
e-mail.) / Los DVDs para revisión deben tener el nombre del
filme, duración, teléfono y email.
*Eligible Exhibition Formats include Betacam, DVD and Mini
DV, NTSC / Los formatos de exhibición son MiniDV, Betacam y
DVD en NTSC
*Genres: Documentary, fiction, animation, experimental /
Géneros: Documental, Ficción, Animación, Experimental.
*Please include: Filmmaker name, Title, Running time, Film
description, Address/phone/email and any related press
materials, including press kit, a list of other festivals at which
your film has been screened and HR photos / Incluya titulo,
descripción del filme, nombre del director, duración, 2 fotos
del filme en altaresolución, materiales de prensa,
participación en festivales, contacto (telefono y email).

*Deadline: AUGUST 15 / AGOSTO 15, 2010

CortoCircuito will not return material that have been

submitted for consideration / CortoCircuito no retornará los
materiales recibidos en la convocatoria

Send all materials to /Enviar los materiales a:

King Juan Carlos I Center ˆ NYU
Attn: D. Vargas / L. Turegano
53 Washington Square South
Suite 201
NY, NY 10012
Tel: 212.998.3652
www.cortocircuito.us

CALIFORNIA HISPANIC CHAMBERS OF

COMMERCE TO HOST 31ST ANNUAL
CONVENTION AUGUST 11-13, 2010, AT THE
BILTMORE HOTEL IN LOS ANGELES

The CHCC's Annual Statewide Convention is the largest

regional gathering of Hispanic chamber leaders and business
owners in the country. The goal of the CHCC's Annual
Convention is to elevate discussion and participation among
Hispanic business owners, corporate business leaders,
community leaders, and government officials to address
issues of relevance to the Hispanic business community.

The Convention offers participants the opportunity to learn

the latest trends in business development, network with
outstanding business professionals, and gain insights into
growing and maintaining a successful business. Throughout
the convention, participants have the opportunity to celebrate
the educational, political, and economic success of the
Hispanic community. Convention participants will be exposed
to some of the most dynamic, enterprising and informative
speakers discussing current issues pertinent to the economic
growth and development of California.
The Annual Convention features a variety of workshops, which
include topics such as: Procurement, Wealth Creation, Access
to Capital, Latina Business Development, and Supplier
Development. Throughout the three-day event, the CHCC
hosts chamber and organizational training as well as business
sessions focused on building business relationships and
creating opportunities for Hispanic business owners. The
Convention will also feature matchmaking sessions, bringing
together hundreds of Hispanic suppliers with corporate and
government buyers.

CALIFORNIA HISPANIC CHAMBERS OF COMMERCE

The CHCC is the premier and largest regional ethnic business
organization in the nation that promotes the economic growth
and development of Hispanic entrepreneurs and California's
Emerging Businesses. The California Hispanic Chambers of
Commerce (CHCC) has a network of over 65 Hispanic
chambers and business associations throughout the State of
California. Through its network of Hispanic chambers and
business associations, the CHCC represents the interest of
over 720,000 Hispanic businesses in California.

More Events For Your Consideration

 August 19-25, 2010
Chinese 6 Mann Cinemas, Hollywood, CA

Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com

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 HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com

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