Volume 8, Number 55
Hola!
F o r A l l Yo u r O n l i n e &
Print Hispanic
Adver tising Needs
We are the Experts
Latino Print Network works with
over 625 Hispanic publications in
180 markets nationwide with a
combined circulation of 19 million.
Click here for the LPN website
You can also phone
760-434-7474 x171 or x177
or email
Abraham@LatinoPrintNetwork.com
with your needs.
Latino Books Into
Movie Awards
July 8, 2010
I look forward to seeing many of you in the next few days in
San Antonio at the 2010 NCLR Convention - a must attend
event for everyone in community service or concerned with
the issues effecting the Latino community. We're in booth
125. Stop by and say 'Hi'.
In this issue
US Hispanic Use of Telecommunications Services: Spending
Patterns for Wireless and Wireline Services 2010-1015
Free Workshops & Town Halls at the 2010 NCLR Conference
History in the Making: The 13th Annual Los Angeles Latino Book
& Family Festival will feature 100 Latino Authors & Artistsy
Statement by WCVI President Antonio Gonzalez on President
Obama's Immigration Speech
Immigration Insights: Twice Weekly Insights Into This Important
Issue
CALIFORNIA HISPANIC CHAMBERS OF COMMERCE TO
HOST 31ST ANNUAL CONVENTION AUGUST 11-13, 2010, AT
THE BILTMORE HOTEL IN LOS ANGELES
Haitian Population Set to Rebound After Earthquake According to
U.S. Census Bureau
More Books for your consideration
Issue quote
"The nice part about being a pessimist is that you
are constantly being either proven right or
pleasantly surprised." ~George F. Will, The
Leveling Wind
If you find a quote you like let me know. I will be happy to send to our
8,800 plus Hispanic advertising and media executives & give you a plug for

Click Here for More Info
This is a GREAT new awards
designed to help more Latino
themed movies be produced
and distributed. Please share
this information with others.
Latino Books Into
Movie Awards
Click Here for More Info
sending it!
Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "Glad I learned that".
Hispanic Marketing Podcasts
Use and download free HM101 Podcasts. These are good for
sales staff, editorial writers, and fiscal officers. The podcasts
cover short insightful aspects of Hispanic marketing and the
American Hispanic community. Over 50 national media,
marketing and community leaders provide you with their
personal insights. These are good for staff meetings, bringing
new staff up to speed, and to relearn old ideas to better
manage our current businesses.

Dear Readers & Writers,

Abrazos,

We are also pleased to announce a new

awards competition to be held under the Kirk Whisler
auspices of the International Latino Book Executive Editor
Awards: The Latino Books into Movies 760-434-1223
Awards. Many of us would love to see kirk@whisler.com
more movies being produced that star
Latinos and feature Latino themes.
Realizing that many movies start with a
great book, Latino Literacy Now has
created a second competition within the
framework of its International Latino Book
Awards: the Latino Books Into Movies
Awards

The awards will be presented on the U.S. Hispanic Use of

weekend of October 9-10, 2010 during the
Los Angeles Latino Book & Family
Telecommunications Services:
Festival (www.LBFF.us), another Latino Spending Patterns for Wireless and
Literacy Now program, that takes place Wireline Services 2010-1015
annually at California State University, Los
Angeles.
Nearly one out of every three dollars spent on residential
Judges for these awards will include telecommunications services in 2009 came from US ethnic
communities, so the spending power of the Hispanic-
screenwriters, producers, and other
American, African American, and Asian-American communities
entertainment industry professionals.
have become crucial to the survival of telecommunications
Winning books will be distributed to
providers. This market report takes a close look at the
pertinent Motion Picture Studios,
Producers, and Agents, depending on
genre.
These awards are now officially open.
Information is attached. You may also find
the information online at:
http://www.box.net/shared/lc32znu1le.
Sincerely,
Jim Sullivan
Executive Director, Latino Literacy Now
Expo Comida Latina is the
leading food industry event
of it's type. To register
FOR FREE:
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August 14-16, 2010
Los Angeles
Convention Center
The California Hispanic
Chambers of Commerce
31st Annual Convention to
take place August 11-13,
purchasing habits and telecom usage patterns of the
burgeoning Hispanic segment of the US population. In the last
census, Hispanics surpassed the African-American population
as the largest minority group in the US. US Hispanic
purchasing power is now growing at nearly twice the rate of
the general population, fueled by continued population growth
and increasing Hispanic employment and income levels.
US Hispanics are heavy users of local, long-distance,
international, and wireless calling. Prepaid services have also
experienced explosive growth in the US Hispanic market. In
this report, Insight examines spending by US Hispanics on
local, long-distance, wireless, and pre-paid services, and
compares these spending patterns to the general population
and to other minority segments including Asian Americans
and African Americans.
For more on this study please click here.
Free Workshops & Town Hall Meetings
At The 2010 NCLR Conference
All workshops and town halls are free and open to the public
at the 2010 NCLR Annual Conference, July 10-13 in San
Antonio, TX at the Henry B. Gonzalez Convention Center!
Take a peek at the intriguing town hall topics that will be
addressed by local and national newsmakers and leaders such
as: Hon. Shaun Donovan, Secretary of the U.S. Department
of Housing and Urban Development; Julie Stav, Financial
Expert and Best-Selling Author; Hon. Ciro Rodriguez, Texas
State Representative (D-23rd District); Dr. Michael Lomax,
President and CEO, United Negro College Fund; Dr. Ricardo
Romo, President, University of Texas at San Antonio; Hon.
Julián Castro, Mayor of San Antonio; and more! Share your
thoughts and take part in this year's national discussion about
the issues that matter most.
Saturday, July 10, 3:00-4:30 p.m.
Educating Our Way Out of the Economic Crisis:
Everyone College-Ready
One of the most pressing challenges facing our community
today is college-readiness. Only 10% of all undergraduate
students are Hispanic, so it is imperative that educators,
 2010 at the Millennium
Biltmore Hotel in
Los Angeles, CA.
For more information go
to: www.cahcc.com
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parents, and other concerned stakeholders learn more about
what can be done to move this trend in a positive direction.
This town hall offers an opportunity for participants to discuss
promising program and policy strategies for making sure that
Latino students are college-ready and how our success in
meeting this challenge will impact the country's economic
future.
Sunday, July 11, 9:00-10:30 a.m.
Líderes Town Hall
The Online Generation: Limited or Limitless?
We have seen the power of new media in advocacy,
organizing, and action in the Latino community. Our youth
are more connected and empowered than ever before, but
how is technology affecting this generation? There are many
benefits to the growth in technology: immediate access and
connection, boundless networking possibilities, and the ability
to download news and entertainment instantly-even while on
the go. However, there are limitations to what can be
accomplished solely through technology, as it must be
complemented by personal and community engagement that
inspires and advances our community. Join this interactive
Líderes Town Hall to hear about the opportunities and
challenges of using web-based platforms to mobilize youth
networks and energize communities, and explore how youth
can maintain a healthy balance of web-focused efforts and
community engagement as members of the Millennial
Generation.
Sunday, July 11, 3:30-5:00 p.m.
Childhood Obesity: A Call for Action
Prompt action must be taken to eliminate the soaring
incidence of childhood obesity in this country. Its links to
health complications, chronic diseases, and poor achievement
in school undoubtedly have a negative impact on the quality
of life for all children. Moreover, the prevalence of child
obesity is greater among Latino children than other American
children. Panelists will offer insight into the profound effects
of childhood obesity on our society and share information
about initiatives that are responding to the urgent need for
improving the well-being of present and future generations of
Latino children and adults.
Monday, July 12, 3:00-4:30 p.m.
What's the Holdup? Strategies to Jump-Start a Stalled
Economy
 Experts say that the economy has turned a corner: Wall
Street is profiting, GDP is rising, and America is well on its
way out of the recession. Yet, is it a true recovery when 15
million Americans who want to work cannot find a job and 4.5
million families are still at risk of losing their homes to
foreclosure? This signature town hall brings together major
national figures to report on the status of economic recovery
in Latino communities.

Please note: All town halls will take place in the Grand
Ballroom, Section C1 of the Henry B. Gonzalez
Convention Center.

Hurry and register now for the 2010 NCLR Annual

Conference! Prices rise to the maximum on-site rate after
July 7, so register now and save big. Click here to access the
latest schedule, workshop offerings, online registration, and
more.

History in the Making: The 13th Annual

Los Angeles Latino Book & Family Festival
will feature 100 Latino Authors & Artists

By Reyna Grande
The upcoming Los Angeles Latino Book & Family Festival, to
be held at Greenlee Plaza on the campus of California State
University, Los Angeles (CSULA) on the weekend of October
09-10, will feature an outstanding lineup of 100 Latino
authors & artists from different genres: Journalists such as
Pulitzer-prize winner Sonia Nazario and L.A. Times staff writer
Sam Quiñores; poets such as Juan Felipe Herrera and Luis J.
Rodriguez; contemporary writers such as Alisa Valdes-
Rodriguez, who was named "The Godmother of Chica Lit" by
Time Magazine and Crafty Chica Kathy Cano-Murillo and
Michele Serros; Literary writers such as Stella Pope Duarte
Hispanic Business and Patricia Santana; film and TV writers/producers such as
Showcase Ligiah Villalobos (Under the Same Moon), Javier Grillo-
September 10-11, 2010 Marxuach (LOST) and Nely Galan (The Swan); emerging
authors such as Daniel Chacón and Alex Espinoza; and
San Diego Convention
children's book authors such as Rene Colato Lainez, Amada
Center Irma Perez, and Jose Luis Orozco.
www.HBshowcase.com
Produced by the
Hispanic Chamber of
e-Commerce
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Special events taking place at this year's festival include 36
panels/sessions, such as: Mixing it Up: Writers who Write in
Multiple Genres; The Children's Hour: Writing & Publishing
Books for Kids; In Focus: The Immigrant Experience in
Literature; It's Nothing Personal: Agents & Editors Tell it Like
it is; Fade In: Latinos in Tinseltown; Diáspora & Exile: Writers
from Latin America; How to Stay Alive in a Dying Industry;
and Chicano/Latino Mural Art, among others.
The festival will have a children's area and stage, featuring
several children's book authors and celebrities for story-time
as well as arts & crafts activities. The Main Stage will feature
Folklórico dance performances, singers, plays, poetry jams,
and much more.
In addition, there will be a dinner reception, "Evening with the
Authors", which includes music and dance performances, and
an award ceremony on Saturday October 9th at the Golden
Eagle Ballroom (CSULA), featuring dancing, music, and a
keynote by Father Greg Boyle.
Edward James Olmos, actor and community activist, is the
Co-Producer of the Latino Book & Family Festival, a weekend
event that promotes literacy, culture and education in a fun
environment for the whole family. Launched in 1997 in Los
Angeles and organized by the non-profit organization Latino
Literacy Now, the LBFF has provided people of all ages and
backgrounds the opportunity to celebrate the beauty and
diversity of the multicultural communities of the United
States.
HACU's Annual Conference provides a unique forum for
the sharing of information and ideas for the best and
most promising practices in the education of Hispanics.
Visit www.hacu.net for more information and to register.
 Statement by WCVI President Antonio
Gonzalez on President Obama's
Immigration Speech

President Obama repeated themes he has enunciated before

on the need for immigration reform. In that regard that was
little new: there was much to agree as well as disagree with
in his words. But this has already been stated before by
Latino leadership.

However in the following passage the President appeared to

For you to learn more about
the values of Hispanic
Publications Latino Print
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The study details through interviews and
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tacitly endorse elements of a "down payment" on immigration
reform approach, namely AgJobs and he explicitly endorsed
the Dream Act. He said "...We need to provide farms a legal
way to hire the workers they rely on, and a path for those
workers to earn legal status. And we should stop punishing
innocent young people for the actions of their parents by
denying them the chance to stay here and earn an education
and contribute their talents to build the country where they've
grown up. The DREAM Act would do this, and that's why I
supported this bill as a state legislator and as a U.S. senator
-- and why I continue to support it as president."
This represents a path to success in the near term and a
needed addition to the President's views. The President
should promptly call on the Senate to enact both measures in
2010 as building blocks towards eventual thoroughgoing
reform of our broken immigration system. Both measures
have bipartisan support and could relatively easily be
approved if the President deploys his political capital in that
direction.

The Results of the 2010 Hispanic Zip Profile USA offers you a totally different
way to market to Latinos. Not merely the number of
International Latino Book
Latinos in a zip code and a few basic characteristics,
Awards - the 12th such
but over a thousand pieces of GREAT data. For example
awards, held May 25, 2010
at the Jacob Javits
Convention Center in New
York.
Click Here For The Results
If you are interested in the
Entertainment Industry, consider
joining the National Association of
Latino Independent Producers. For
10 year NALIP has helped thousands
of Latinos gain access and power
within the Entertainment Industry.
The organizations serves producers,
directors, writers, and all other behind
the camera professions. For more
information about becoming a
member click here. Regular
memberships are as low as $50 and
student memberships only $20.
TransEdita
The All-in-One
Translation, Editing &
Design Service.
Get the quality & price you
need from a professional
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target Hispanics by five comprehensive levels of
language skills with the detailed LPN Spanish Index.
Call Kirk at 760-434-1223 for more information.
Immigration Update: Twice Weekly
Insights Into This Important Issue
PRESIDENT URGES OVERHAUL OF
IMMIGRATION SYSTEM
Time for Congress to address the crisis
Calling President Barack Obama's speech on immigration "a
necessary step in the right direction," Janet Murguía,
President and CEO of NCLR (National Council of La Raza), the
largest national Latino civil rights and advocacy organization
in the United States, today urged Congress to take action and
move forward on comprehensive immigration reform.
"The president's speech comes at a crucial moment-we have a
civil rights crisis in our hands due to federal inaction on
immigration. He understands that the solution to our broken
immigration system lies in Washington, not in Phoenix,"
Murguía said. "But a speech alone is not enough, and it will
not make a difference if the president does not follow through
and push both parties in Congress to move a bill forward. It is
time to see who stands for solutions and who wants to
continue playing politics with people's lives and America's
interests."
The speech comes on the heels of Arizona's controversial new
immigration law, which essentially codifies racial profiling and
has led to copycat proposals across the country. Such
approaches could create an unworkable patchwork of state
and local measures that undermine national immigration laws
and procedures and open the door to racial profiling.
"It's time for Washington to stop pretending that we can
secure the border without fixing our legal immigration
system. It's time for politicians to stop the dangerous and
divisive rhetoric that fans the flames of intolerance in our
country, just to score cheap political points," continued
Murguía. "It's time for Republicans to stop railing against the
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problem while blocking every attempt to fix it. And it's time to
stop defrauding American taxpayers with the fantasy that we
can massively deport 12 million people."
"America needs an answer. Comprehensive immigration
reform is the solution, and the time to act is now. Politicians
who stand in the way or sit on the sidelines will be held
accountable on Election Day," concluded Murguía.
For more information, please visit www.nclr.org/immigration
CALIFORNIA HISPANIC CHAMBERS OF
COMMERCE TO HOST 31ST ANNUAL
CONVENTION AUGUST 11-13, 2010, AT THE
BILTMORE HOTEL IN LOS ANGELES
The CHCC's Annual Statewide Convention is the largest
regional gathering of Hispanic chamber leaders and business
owners in the country. The goal of the CHCC's Annual
Convention is to elevate discussion and participation among
Hispanic business owners, corporate business leaders,
community leaders, and government officials to address
issues of relevance to the Hispanic business community.
The Convention offers participants the opportunity to learn
the latest trends in business development, network with
outstanding business professionals, and gain insights into
growing and maintaining a successful business. Throughout
the convention, participants have the opportunity to celebrate
the educational, political, and economic success of the
Hispanic community. Convention participants will be exposed
to some of the most dynamic, enterprising and informative
speakers discussing current issues pertinent to the economic
growth and development of California.
The Annual Convention features a variety of workshops, which
include topics such as: Procurement, Wealth Creation, Access
to Capital, Latina Business Development, and Supplier
Development. Throughout the three-day event, the CHCC
hosts chamber and organizational training as well as business
sessions focused on building business relationships and
creating opportunities for Hispanic business owners. The
Convention will also feature matchmaking sessions, bringing

The National Association of
Hispanic Publication's José
Martí Awards are the largest
Latino Media Awards
Click here for the 2010
Award Winners
The State of Hispanic
Print 2010
Click here for The State
of Hispanic Print power
point presentation that
Kirk Whisler gave at the
2010 NAHP Convention in
Albuquerque
For more indepth research please
call Kirk Whisler, Latino Print
Network, 760-434-1223,
kirk@whisler.com
Be sure to mark your
calendar for the NAHP 2011
Convention:
Orlando, Florida
October 12-15, 2011
together hundreds of Hispanic suppliers with corporate and
government buyers.
CALIFORNIA HISPANIC CHAMBERS OF COMMERCE
The CHCC is the premier and largest regional ethnic business
organization in the nation that promotes the economic growth
and development of Hispanic entrepreneurs and California's
Emerging Businesses. The California Hispanic Chambers of
Commerce (CHCC) has a network of over 65 Hispanic
chambers and business associations throughout the State of
California. Through its network of Hispanic chambers and
business associations, the CHCC represents the interest of
over 720,000 Hispanic businesses in California.
Haitian Population Set to Rebound After
Earthquake According to U.S. Census
Bureau
The population of Haiti is projected to increase from 9.6
million in 2010 to 13.4 million by 2050, according to new data
released today by the U.S. Census Bureau. This future growth
follows an estimated population decline during the past year
caused by the January 2010 earthquake.
The Dominican Republic, which shares the island of
Hispaniola with Haiti, has nearly the same total population --
9.8 million in 2010 -- and also is expected to grow to a
comparable size in 2050 -- 13.7 million.
These figures come from the Census Bureau's International
Data Base, a compilation of population estimates and
projections for 227 countries and areas. This release includes
revisions for 28 countries, including Haiti and the Dominican
Republic.
For Haiti, the new demographic figures incorporate the
effects of the January earthquake, which resulted in 230,000
deaths -- nearly three times the estimated deaths in all of
2009 -- according to the Haitian government. These two
countries have been close in population for many years, and
indeed, Haiti surpassed the Dominican Republic in 2004, but
the earthquake pushed Haiti's population below that of the
Dominican Republic again by midyear 2010. This relationship
is projected to remain the same for the next few decades

Hispanic Zip Profile USA offers
you a totally different way to
market to Latinos. Not merely the
number of Latinos in a zip code
and a few basic characteristics,
but over a thousand pieces of
GREAT data. For example target
Hispanics by five comprehensive
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detailed LPN Spanish Index. Call
Kirk at 760-434-1223 for more
information.
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because of similar levels of projected growth rates.
In 2009, both countries had population growth rates of 1.4
percent and had similar levels of net migration and natural
increase (births minus deaths), but the composition of natural
increase differed. The 2009 death rate estimate in the
Dominican Republic averaged 4.3 deaths per 1,000
population, while in Haiti it was twice that level. In 2009, the
birth rate in the Dominican Republic was an estimated 20.2
births per 1,000 population and in Haiti 25.7 births per 1,000
population.
"Up-to-date estimates of population characteristics will
assist in both the immediate recovery effort in Haiti, as well
as the long-term rebuilding of the country's basic
infrastructure," said Peter Johnson, a senior demographer in
the Census Bureau's Population Division.
The island of Hispaniola has a high population density with
greater density in Haiti -- about 350 people per square
kilometer -- than in the Dominican Republic -- about 200
people per square kilometer.
The Census Bureau's International Data Base includes
projections by sex and age to 100 years and older for
countries and other areas with populations of 5,000 or more
and provides information on population size and growth,
mortality, fertility and net migration.
More Books For Your Consideration
 & Shows Edward James
Olmos has been in

Expo Comida Latina is the

leading food industry event
of it's type. To register
FOR FREE:
Click Here For More Info
August 14-16, 2010
Los Angeles
Convention Center

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 The 2009 Hispanic Print
Trends & Analysis
Click here for the most
comprehensive annual
analysis of Hispanic Print
anywhere.
For more indepth research please
call Kirk Whisler, Latino Print
Network, 760-434-1223,
kirk@whisler.com

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August 19-25, 2010

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 Sinceramente,

Kirk Whisler
Hispanic Marketing 101

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