Volume 8, Number 38
Hola!
F o r A l l Yo u r O n l i n e
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over 625 Hispanic publications in
180 markets nationwide with a
combined circulation of
19 million.
Click here or phone
760-434-7474 x171 or x177
or email Abraham
@LatinoPrintNetwork.com
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May 11, 2010
I hope to see many of you in a few weeks in New York at
BookExpo. See below for some great activities.
In this issue
Great Latino activities at the 2010 BookExpo in New York later
this month
Migradollars and Economic Development: Characterizing the
Impact of Remittances on Latin America: Self-Financing:
Remittances are Big Business in Latin America
Immigration Insights: Weekly Insights Into This Important Issue
Hispanic Business...Creating Jobs Through Innovation &
Advocacy
Have You Looked Up Your Community's 2010 Census Mail
Participation Rate?
32 Organizations Urge the FCC to Address Hate Speech in
Media Groups ask the Commission to act now!
EXPERIENCE "DEMENTIA" AT LOS ANGELES THEATRE
CENTER
More Events for your consideration
Issue quote
"Gettin' good players is easy. Gettin' 'em to play
together is the hard part." ~Casey Stengel
If you find a quote you like let me know. I will be happy to send to our
8,800 plus Hispanic advertising and media executives & give you a plug for
sending it!
Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "I didn't know that".
 Podcasts
Check out HM101 Podcasts. We keep the podcasts short and
insightful on various aspects of Hispanic marketing and the
community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.

Un abrazo,

Kirk Whisler
Executive Editor
The 2010 International
Latino Book Awards
will be held May 25,
2010 at the Jacob
Javits Convention
Center in New York.
Phone 760-434-4484
about attending or
sponsoring this
important event.

LUIS VALDEZ's
landmark stage play,
"ZOOT SUIT" opened in
 Mexico City
on April 29, 2010.
Luis Valdez directs the National
Theatre Company of Mexico
(CNT) in what will be the first
Chicano play ever produced
by the national company. Alma
Martinez, who appeared in the
original stage and film, brought
the project to the CNT and
serves as US-Mexico Project
Coordinator.
FACEBOOK: Zoot Suit
(Compañía Nacional de
Teatro)

TransEdita
The All-in-One
Translation, Editing &
Design Service.
Get the quality & price
you need from a
professional service There Great Activities At the 2010
provider to book,
newspaper and
BookExpo America In New York
government entities.
Contact On May 25th at the Jacob Javits Center in New York
transedita@live.com BookExpo America kicks off with a wonderful day of
or go to workshops and events. Here are three events you
www.transedita.com should consider attending:

Leading Latino Authors Are Representative of


If you are interested in the
Entertainment Industry,
consider joining the National
Association of Latino
Independent Producers. For
10 year NALIP has helped
thousands of Latinos gain access
and power within the
Entertainment Industry. The
organizations serves producers,
directors, writers, and all other
behind the camera professions.
For more information about
becoming a member click
here. Regular memberships are
as low as $50 and student
memberships only $20.
The National
Association of Hispanic
Publication's José Martí
Awards are the largest
Latino Media Awards
a Vibrant Market. (2:00-3:00, Tuesday, May 25th
at Room 1B01 & 1B02 the Jacob Javits Convention
Center in New York) Every Latino author on this
panel has well over 100,000 in book sales,
illustrating that Latino authors do sell. This fast
paced session will focus on the careers of these
remarkable authors, why Latino authors don't
always receive the attention they deserve and
why we will be seeing more best selling Latino
authors. Camilo Cruz and Ana Nogales. The
moderator is Reyna Grande.
20 Simple Ways to Reach Latinos.
(3:15-4:15) Reaching the Hispanic community is
key since between 2010 and 2050 the Hispanic
population will grow from 49 million to 132 million.
This session will cover 20 different ways for your
bookstore or library to market to Latinos. It will
cover the Internet, community publications,
podcasts and more. 71% of the readers of
Hispanic newspapers and magazines have the
internet in their home. Panelist include Leylha
Ahuile, President TintaFesca.us; Loida García
Gebo, REFORMA President; Teresa Mlawer,
President of Lectorum; Zeke Montes, President
elect of the National Association of Hispanic
Publications; and John Reza, Martinez Books & Art.
The moderator will be Kirk Whisler, President of
Latino Print Network.
International Latino Book Awards. (4:30-6:00) This very important
awards represents the leading recognition for Latinos and books aimed
at Latinos in the book industry. Please consider attending this event.
Click here for more info.
For more info on BookExpo overall, go to www.BookExpoAmerica.com
Click here for the 2010
Award Winners
For you to learn more
about the values of
Hispanic Publications
Latino Print Network
has done an 80 page
study entitled The
Strengths of Hispanic
Owned Publications
The study details through
interviews and research the 29
key values Hispanic Publications
offer to those wanting to reach
the Latino community.
Click Here To Get The
FREE 80 Page Study
Expo Comida Latina is
the leading food
industry event of it's
type. To register
FOR FREE:
Migradollars and Economic Development:
Characterizing the Impact of Remittances on
Latin America: Self-Financing: Remittances
are Big Business in Latin America
Remittances, the funds sent by foreign-based Latin American workers to
their families back home (also called migradollars in Mexico where they
constitute the third highest source of income after oil exports and
tourism), represent one of the major economic trends shaping Latin
America's recent development. They are considerably more important
than official development assistance (ODA) and equal the foreign direct
investment (FDI) volume for the region. In some of the poorest countries
of the hemisphere (Haiti, Guyana and Honduras, to name a few) they
account for more than 10% of the GDP, and, in several Latin American
countries, remittances per capita readings are higher than the GDP per
capita of the poorest 40% of the population.
Despite their prevalence and assumed transcendent importance, the
transfer of these funds back to the motherland have not been
extensively studied. Indeed, remittances signify a relatively new
economic phenomena; they are hard to track and only have been
registered by the Inter-American Development Bank (IADB) for the past
10 years. The current economic and financial crisis has resulted in the
first drop in remittances since those transfers were first tracked and
gives us further insight into their impact on the region. It is therefore a
felicitous occasion to examine remittances and to see what impact they
have on economic development in Latin America.
For full article click here http://www.coha.org/migradollars-
and-economic-development/
Immigration Update: Weekly Insights
Into This Important Issue
 Click Here For More Info
August 14-16, 2010 Arizona is Not the First State to Take
Los Angeles Immigration Matters into their Own Hands
Convention Center Local Measures on the Rise with Twelve
States Considering Similar Laws
The 2009 Hispanic Arizona's controversial new immigration law (SB 1070) is the
Print Trends & latest in a long line of efforts to regulate immigration at the
Analysis state level. Yet while the Grand Canyon State's foray into
immigration law is one of the most extreme and punitive,
Click here for the other states have also attempted to enforce federal law
through state-specific measures and sanctions. Oklahoma and
most comprehensive Georgia have recently passed measures, with mixed
annual analysis of constitutional results, aimed at cracking down on illegal
Hispanic Print immigration through state enforcement. Legislators in 45
states introduced 1,180 bills and resolutions in the first
anywhere.
quarter of 2010 alone, compared to 570 in all of 2006.
For more indepth research
While some of the state laws are beneficial to immigrants,
please call Kirk Whisler,
others, including Arizona SB 1070 are overreaching and
Latino Print Network,
misguided. Twelve states - Arkansas, Maryland, Minnesota,
760-434-1223,
Missouri, Nevada, New Jersey, Ohio, Oklahoma, Pennsylvania,
kirk@whisler.com
South Carolina, Texas and Utah - have introduced or are
considering introducing similar legislation. This leap into
federal enforcement, however, represents a disturbing trend
fueled by the lack of comprehensive immigration reform at
the federal level.

For further information see:

Arizona is Not the First State to Take Immigration Matters into

their Own Hands (IPC Fact Check, May 6, 2010)

Hispanic Business...Creating Jobs Through

Innovation & Advocacy
Need A The CHCC will be hosting its 16th Annual Legislative
Quality Portrait for Conference this year at the Sheraton Grand Hotel in
Sacramento, CA on May 18, 2010. This years theme is,
your business, "Hispanic Business...Creating Jobs Through Innovation &
restaurant or family? Advocacy."
Ignacio Gomez has over
The CHCC's Annual Legislative Conference provides a forum
250 satisfied clients.
for participants to engage in the legislative process as well as
 Call Ignacio Gomez at an opportunity to stay on top of the issues that affect every
Hispanic business in the state. Participants of the conference
818-243-2838
will be able to make a difference in the state's focus and
concentrate on priority issues facing small business.
The State of Hispanic
Print 2010 The Conference exposes participants to multiple learning
experiences, networking opportunities and tips for local
Click here for The grassroots involvement. Participants will be able to hear
perspectives from a variety of respected officials and they will
State of Hispanic Print
also have the opportunity to participate in Capitol visits.
power point During these visits, participants can discuss with key policy
presentation that Kirk makers, issues that are pertinent to the growth of Hispanic
Whisler gave at the businesses in California.

2010 NAHP The 16th Annual CHCC Legislative Conference will close with a
Convention in Legislative Reception. This reception provides attendees an
Albuquerque opportunity to meet and socialize with legislators, legislative
staff, state agency representative Hispanic business owners
For more indepth research and community leaders from throughout the state.
please call Kirk Whisler,
Latino Print Network, To register, visit http://www.regonline.com/chcc_legislative.
760-434-1223, For more information on the CHCC's 16th Annual Legislative
kirk@whisler.com Conference, please call (800) 299-6033 or visit
www.cahcc.com.

This years speakers include: Lieutenant Governor Abel

Maldonado; John Perez, Speaker of the Assembly; Senator
Robert Dutton; Gaddi Vasquez, V.P. Public Affairs, Southern
California Edison; Joel Ayal, Director of the Governor's Office
of Economic Development.

Have You Looked Up Your Community's

2010 Census Mail Participation Rate?
Be sure to mark your
calendar for the NAHP
If everyone across the nation mailed back their forms,
2011 Convention: taxpayers could reduce the cost of taking the census by about
$1.5 billion. On the Census Bureau's Take 10 Challenge Map
Orlando, Florida http://2010.census.gov/2010census/take10map/ you
October 12-15, can track how well your community is participating in the
census by seeing what percentage of households have mailed
2011 back their census forms.

The nation surpassed the 50% mark on the last day of March

Hispanic Zip Profile USA
offers you a totally different
way to market to Latinos.
Not merely the number of
Latinos in a zip code and a
few basic characteristics, but
over a thousand pieces of
GREAT data. For example
target Hispanics by five
comprehensive levels of
language skills with the
detailed LPN Spanish Index.
Call Kirk at 760-434-1223 for
more information.
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-- half the nation has returned their census form. Are you
above or below this national rate? The Census Bureau is
challenging all communities to achieve a higher rate in 2010
than they did in 2000. Nationally, our goal is to "beat" the
2000 Census rate of 72%. Each community's 2000 rate is also
on the Take 10 Map.
The Mail Participation Rate Tracker Widget is now available for
you to embed on your Web site. It's an easy way to remind
your constituents that they need to mail back their census
forms. Perhaps it will inspire them, too. Once the widget
displaying your area's rate is embedded on your site, the rate
will automatically update every day when Take 10 map is
updated with the latest daily rates. Directions for finding and
embedding your Rate Tracker Widget are included below.
Remember:Census data help determine how more than $400
BILLION in Federal funds are distributed to state, local and
tribal areas each year. A complete count of your community
in the census will help ensure that your community gets its
fair share of census-based funding for the next ten years.
32 Organizations Urge the FCC to
Address Hate Speech in Media
Groups ask the Commission to act
now!
Last week the National Hispanic Media Coalition (NHMC) filed
comments in the FCC's proceeding on the Future of Media and
Information Needs of Communities in the Digital Age. Joined
by 32 national and regional organizations from throughout the
country, the comments ask the Federal Communication
Commission (FCC) to examine hate speech in media.
The Future of Media proceeding was designed to assess
whether all Americans have access to vibrant, diverse sources
of news and information that will enable them to enrich their
lives, their communities and our democracy. In its
comments, NHMC reinforces the need for the FCC to act on
NHMC's petition for inquiry on hate speech in media filed in
January of 2009. An inquiry allows people across the country
to voice their concerns on an issue in a public docket.

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NHMC's petition for inquiry urges the Commission to examine
the extent and effects of hate speech in media, including the
likely link between hate speech and hate crimes, and to
explore non-regulatory ways in which to counteract its
negative impacts. For over a year now, the FCC has failed to
address NHMC's concerns on this very serious and important
issue. In the mean time, countless people have suffered
violent, and sometimes deadly, hate crimes. Hate, extremism
and misinformation have been on the rise, and even more so
in the past week as some around the nation have spread hate
through media in response to Arizona's passage of one of the
harshest pieces of anti-Latino legislation in this country's
history, SB 1070. Indeed, hate crimes against the Latino
community have risen over 40% in just the past few years.
And we know that hate speech also has a profound effect on
the psychological well-being of our children.
"The current media landscape is a safe haven for hate and
extremism," said Jessica González, NHMC's Vice President of
Policy & Legal Affairs, "people do not have the information
they want and need to meaningfully engage in our
democracy, and this shortage of information is exacerbated by
the vast media consolidation that has unfolded over the past
two decades. Studies show that media consolidation
diminishes ownership opportunities for people of color and
leads to less diversity of voices and this yields a media in
which people of color are under and misrepresented." As
traditional media have become less diverse and less
competitive, they have also grown less responsible and less
responsive to the communities that they are supposed to
serve. In this same atmosphere hate speech thrives, as hate
has developed as a profit-model for syndicated radio
programs and cable television masquerading as "news."
González added, "In terms of hate speech, the Internet is
even worse than traditional media because Internet speakers
can hide in the cloak of anonymity, emboldened to say things
they may not say in the public eye."
EXPERIENCE "DEMENTIA" AT LOS
ANGELES THEATRE CENTER
WHAT: "Dementia." A play.
WHO: Written by Evelina Fernandez. Directed by Jose Luis
Valenzuela. Choreographed by Urbanie Lucero. Produced by
 Latino Theater Company.
WHERE: Los Angeles Theatre Center, in its 320-seat Theatre
3, 514 S. Spring St., Los Angeles, CA 90013.
WHEN: NOW through May 30. Show times: Thurs. & Fri. at 8,
Sat. at 3 and 8, Sun. at 3. No matinee on May 1. Sold out on
May 7.
ADMISSION: $35. Seniors (55+) and students (with I.D.):
$15.
ONLINE TICKETING: www.thelatc.org
CONSUMER ADVISORY: Adult themes. For audiences 16
and older.
The Big Winner
at the 2008 Tony's is now Moises ("Moe" to his friends) is going through the
slated to be a movie terminal phase of AIDS and, being a festive kind of guy, is
bringing those nearest and dearest to him to his side for a
Going Away For Good party. There's his writing partner and
his wife, his best friend, his niece, and even Moe's ex-wife.
(Why he ever got married will be revealed during the
narrative.)

Moe, drifting in and out of the dementia that

accompanies his illness, also has conversations with his alter
Join Our List
ego, the glamorous and beautiful torch-singing drag queen
Lupe, the fabulous one that is the center of Moe's fantasies.

Now Moe is Latino, so that means before he goes he

will be in a confessional frame of mind. And more than
skeletons will be coming out of the closet at this particular
get-together. Long-hidden secrets will be revealed, some of
them shocking.

But this is a party, so there will also be a lot of laughs

to be had. And there are friends and family, so there's lots of
love, too. Moe just insists that his approaching death will be
as fabulous as his life.

This play is performed in English. There are several

songs performed in Spanish.

This play was originally produced in 2002, when it

won the GLAAD Award for Outstanding Los Angeles Theatre
Production. It also received four Ovation Award nominations.
The play has lost none of its timeliness.

Director Jose Luis Valenzuela is the Artistic Director of the

Latino Theater Company and a Professor at UCLA's MFA
Directing program. His amazingly prolific career includes
credits both in Europe ("Peer Gynt," "Kiss of the Spider
Woman") and the U.S. (the stage and screen versions of
"Luminarias" and "How Else Am I Supposed to Know I'm Still
Alive?"; collaborations with Culture Clash including "Carpa
Clash," "Radio Mambo," "A Bowl of Beings,' the last of which
was also filmed for PBS ' Great Performances; "Melancholia,"
"Bandido!," "Hijos," "Solitude," "August 29th," "La Victima,"
"Roosters," "The Promise," and so much more).

Playwright Evelina Fernandez is a Humanitas finalist

and scripted the Latino Theater Company's famed annual
Christmas pageant, La Virgen De Guadalupe, Dios Inantzin,"
as well as the recent acclaimed hit "Solitude," an L.A. Times
Critic's Choice. Several of her other plays also transitioned to
film including "Luminarias," and "Premeditation." Also an
actor, she has had recurring roles on several TV series,
including "Roseanne," "Judging Amy," and "City of Angels."

The cast of the new production of "Dementia" includes, in

alphabetical order, Ralph Cole Jr., Danny De La Paz, Evelina
Fernandez, Esperanza America Ibarra, Sal Lopez, Geoffrey
Rivas and Lucy Rodriguez.

Most shows by the Latino Theater Company include

big dance numbers. This one is no exception. Choreography is
by Urbanie Lucero.

Set design: Christopher Ash. Lighting design:

Francois Pierre Couture. Sound: John Zalewski. Costumes:
Nikki Delhomme. Stage manager: Henry "Heno" Fernandez.

You are invited to join Moe's party at "Dementia."

There's some sadness, but lots of joy. Just like life.

More Events For Your Consideration

 August 19-25, 2010
Chinese 6 Mann Cinemas, Hollywood, CA

Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com

Please feel free to forward this newsletter on to others who

may find it useful. Please unsubscribe if you no longer wish to
receive it. Trouble vewing this e-mail? Read it on the web.
 HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com

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