YOUR SITE

Evaluation Criteria

A. Content. RANK SCORE

1
The website provides complete and relevant
information about the products/services
potential customers may want.
2 Details and information, e.g specifications,
presented in the site are easily
understandable by common users.
3
The site has help functionalities, I.e. for
clarifying information that is difficult for
common users to understand, e.g. technical
terms and specifications.
4
The site provides content that is unique and
unavailable from the sites of its competitors.
5 The site provides complete information on
prices of products/services
6 The site provides complete information on
shipping details and information.
7
The site provides complete information on
payment options, procedures, and policies.
8 The site gives feedback information on the
products
9 The site allows users to enter feedback on
products.
CONTENT SUBTOTAL
B. Functionality. RANK SCORE
10 The site is easy to navigate.
11
The site influences interactivity--it encourages
users to "participate" in the site and not be
mere "onlookers" just browing for information.
12 It is easy for customer to enter relevant
information, e.g. customer information, order
details, etc.
13
The site allows online transactions between
the company and potential customers.
14 The site provides a shopping cart for one-click
shopping.
 15 The site gives suggestions based on customer
preferences.
16 The site provides hyperlinks to other sites that
are relevant to the target cutomer.
FUNCTIONALITY SUBTOTAL
C. Authority RANK SCORE
17
The site provides relevant information
regarding who are responsible for
development and maintenance of the site,
including information on the credentials of the
webmaster.
18 Assurance is given to users on the website's
legality (I.e. official connection with the
company) and credibility.
19
Assurance is given to users with regard to
protection of information entered and
submitted through the site for privacy and
security purposes.
AUTHORITY SUBTOTAL
D. Attractiveness RANK SCORE
20 Elements that enhance attractiveness, e.g.
graphics, multi-media, were used intelligently
and appealingly.
21
The website included devices, I.e. software
downloads, Q&A, online games, that not only
attracted the attention of Web visitors, but
made them stay longer than the first few clicks
on the site.
22 The website was visually appealing,
interesting, and fun to use.
23 The online experience was, overall, a positive
one.
24 The website is worthy of recommendation to a
fellow user.
ATTRACTIVENESS SUBTOTAL

Total points:
OVERALL RANK
 COMPARATIVE SITE 1 COMPARATIVE SITE 2

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EVALUATION

Based on the information from the tabulation sheet, what areas (content, functionality, authority, attractiveness) can y
consider your strengths? Your weaknesses?

What should you do to enhance your strengths? What should you do to improve on your weaknesses?
lity, authority, attractiveness) can you

n your weaknesses?