Citbank launches first browser-based mobile banking solution

Citibank has teamed up woith Mobile Mobey Ventures to offer the first browser-based mobile banking solution of its kind in the Philippines. Citi Mobile
Banking allows customers to securely manage their banking needs from their mobile handsets at any time and from any location.

Customers can check account information, pay bills, and transfer money by accessing the web-based banking platform on their mobile phones. To
ensure the highest level of security, MMV's mobile solution utilizes two-factor authentication. In addition, no financial information is stored on the mobile
device.

Citi is focused on driving innovation and making strategic investments in technologies such as mobile banking to create value for its customers and
partners. The Philippines offering is the second of several planned by Citi and MMV in Asia. It follows the launch of a mobile financial services offering
last year that provided Citibank Hong Kong customers basic banking features as well as Hong Kong stock trading and portfolio management.

Citibank Singapore Ltd. sees "hundredfold" increase in ROI using SAS

Citibank Singapore uses SAS for Banking as a unifying platform for advanced analytics. Developed specifically for the banking industry, this platform
positions Citibank to meet current business objectives while providing the flexibility and scalability to address future requirements.

Winning trust and loyalty with your high net worth clients

Wealth management organizations are challenged to keep pace in an increasingly competitive marketplace while maintaining and increasing the
client's mind share and wallet share. High net worth (HNW) clients have high expectations that must be met in order to maintain their trust, loyalty and
satisfaction.

It's essential for wealth management organizations to maximize the use of corporate assets such as data, customer knowledge and market knowledge
to drive differentiation and prove value. To win the trust of your clients, you must first understand their past behaviors and preferences and this white
paper explains it best.

Data quality: a step-by-step approach

To realize the full benefits of their investments in enterprise computing systems,

organizations must have a detailed understanding of the quality of their data—how to
clean it, and how to keep it clean. And those organizations that approach this issue
strategically are those that will be successful. But what goes into a data quality
strategy? This paper from Business Objects, an SAP company, explores strategy in the
context of data quality.

How Citibank Saves with CRM

By Baselinemag
2002-02-04

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Citibank cut back on custom coding when it installed Siebel's customer relationship management (CRM) software. The move is
paying off.

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Companies such as Citibank, looking for good software to manage their relationships with customers, are caught in a dilemma: to
customize or not to customize?
Businesses need to tailor software to meet specific needs and distinguish themselves from their competitors. But
customized code can lead to problems when it's time to implement new releases of customer relationship
management (CRM) applications—especially with major upgrades, such as Siebel Systems' Siebel 7.
So, what's a company to do?
At Citibank's Global Corporate and Investment Bank's e-business unit, which serves midsize and Fortune 2000
corporations, the answer was: curb the customization urge.
Susan Andros, vice president of Citibank e-business, managed to hold customization to 5% of the Siebel code implemented in her
division. The result: The e-business unit completed the fastest and most economical Siebel deployment of all of Citibank's divisions,
according to Andros. At the same time, the e-business unit still produced more detailed and accurate sales reports and forecasts,
using standard Siebel e-finance modules, Andros says.
Citibank is banking on the benefits. Andros has committed to the following:
 Customer time: In 2001, Citibank e-business staff spent only 50% of its time interacting with corporate customers. Goal in 2002:
increase this to 75%. This means more opportunities to cross-sell other bank products such as trading systems, e-commerce systems and
services.
  Revenue per sales rep: In 2001, the unit was generating an average of $10 million in revenue per sales rep in North America. Goal for
2002: at least a 10% increase in this number.

 Reporting efficiencies: In 2000, administrative staffers took 21 days apiece to generate historical reports. In 2001, after Siebel 6.2,
North American staffers each spent only 20 minutes per month on this. Goal for 2002: more reports with a wider scope in those same 20
minutes.

And that's before the Web-enabled Siebel 7 arrives, which Andros plans to have in use in her division by June 16.

Citibank picks Salesforce.com for CRM

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19 NOVEMBER 2007 Pete Swabey

On-demand CRM provider expects to cross $1 billion revenue threshold next year.
On-demand customer relationship management provider Salesforce.com has announced that Citigroup, the largest banking institution in the world, has
selected its service for 25,000 of its financial advisers.
Salesforce.com CEO Marc Benioff said that the bank made the decision after assessing every enterprise offering for cost of ownership, usability and
functionality.
The deal makes Citigroup the company’s fifth largest customer. Other enterprise clients include investment bank Merrill Lynch and networking giant
Cisco.
This week, the company has also published its fourth-quarter financial results. Quarterly revenue jumped by 48% to reach $193 million, delivering
a $6.5 millionprofit.
Benioff said that he believes the company is on track to earn $1 billion during the next financial year. If true, that would both place Salesforce.com
among the largest ‘software’ companies in the world and also place it in the market for acquisition.
Salesforce.com’s most likely acquirer would be database, middleware and applications giant Oracle. Not only does that company need to strengthen its
software-as-a-service offerings in the face of SAP’s Business ByDesign, CEO Larry Ellison is already owns a large proportion of Salesforce.com
shares, Salesforce.com’s platform is based on an Oracle database, and Benioff worked for Oracle until 1999.

Dear Citibank – Give Deposit Slips the Pink Slip!

Dec 21st, 2007 by Martin Schneider

I just went to a nearby Citibank branch to deposit an expense check. Now, usually this is an uneventful process, but today something odd happened. I

filled out what I already feel to be a needlessly complex deposit form, dealt with the teller, and got my receipt slip. When I looked over the receipt, I

noticed the check was deposited to my checking, not my savings as I had indicated on the slip.

Now, why does Citi make customers take extra time to fill out these slips, if they are not going to heed the information on them? For one thing, it is

annoying to even fill them out in full. But secondly, and the important point, this adds an unnecessary and potentially dangerous paper trail. If tellers do

not need these slips (I slide my debit card to prove my identity and provide account data), why are they still in use? People tend not to throw these

away very carefully, and nefarious types can grab much more sensitive data than an ATM receipt (since full account info is on deposit slips).

Doesn’t make sense, but sadly a lot of customer-facing processes still don’t. On the plus side, that’s why we’re still in business.
Citibank
The Citibank Private Bank provides highly personalized wealth
management services to high net worth individuals and families.
Citibank Private Bankers are dedicated to meeting the sophisticated
needs of their client by leveraging Citibank's diverse global resources
in order to manage and grow the wealth of their customers.
Citibank's need:
A powerful and comprehensive system with which to protect,
manage, and maximize the assets of its client base. This system had
to balance a team-oriented account management structure with the
need to be excruciatingly careful in guarding its customers' absolute
right to privacy. At the same time, Citibank Private Bankers had to
maintain strict compliance with complicated international private
banking regulations. This balancing act was a critical factor in
Citibank's selection of Siebel Sales Enterprise to help attract, manage
and grow the wealth of their client base. This 1800-user system is
known within Citibank as Clientwise.
In February of 1999, Citibank engaged Akibia to enhance Clientwise
functionality to help the Bankers take an even more proactive
approach to wealth management. Citibank selected Akibia due to its
familiarity with the financial services industry and for its Siebelcentric methodology.
Among Akibia' tasks: to find a way for global
relationship teams to share information across borders without
violating the privacy of the Bank's customers or the laws of the land.
At the same time, Citibank sought to enhance the functionality of the
application to further understand its customers and to implement a
proactive method of managing additional sales by giving private
bankers more direct control over their accounts. Another goal of the
Clientwise enhancement project was to enable Private Bankers to
more proactively manage customer assets.
What we did:
A core team of three Akibia experts implemented Siebel's Assignment
Manager module to assist in this effort. By utilizing Assignment
Manager in Clientwise, Private Bankers are now able to define their
own workgroups and assign specific members to relationship teams.
This enhanced workgroup functionality is a unique use of Siebel's
assignment rules, as it allows each Banker to "own" a set of

assignment rules that only the Private Banker may view or edit, thus
adding an extra element of protection to the customer's privacy. This
permits the Banker to rapidly address new client needs by shifting
team resources with minimal effort. This functionality also enables
the Private Banker to comply with international banking regulations
by enabling them to restrict access to members that do not wish to
distribute information within specific national boundaries.
Akibia also implemented a process called Investment Objective
Settings, or IOS, which enabled the Private Bankers to customize
investment solutions in accordance with clients' investment
objectives. By utilizing the IOS functionality, the Bankers can now
analyze a customer's current level and allocation of investable assets
within the context of that customer's present and historic investment
goals and degree of risk tolerance. In this manner, the Banker can
create a portfolio proposal tailored to individual client/prospect needs
and suggest asset class allocations compatible with acceptable
risk/return characteristics.