SIRAJ SIDDIQUI

D-2, A-40, Nanakpura

Age: 25
South Motibagh,
siraj.sqi@gmail.com
New Delhi -110021 +91-
9990423400

PROFESSIONAL SUMMARY
 Led a team, worked in teams and on invidual assignments, developing businesses and surpassing
targets.
 Key Competencies –
1) Sales & Marketing 3) Distribution Management
2) Business Development 4) B2B Sales.
 Objective - To develop core competency in the field of SHRM, Recruitment, Training &
Development, CSR, Branding, Market research & consumer behaviour.
 Responsible, Achiever, Optimistic, Result-oriented, Innovative, Ethical and Trustworthy.

WORK EXPERIENCE 3 years 3

Months

1) Merck Sharpe & Dhome Pvt Ltd Territory Business Manager (November,2007 – August,2008)
 Responsible for All the business development activities including Channel Selection, Channel
Audit and Channel Management for the new brand JANUVIA.
 Responsible for customer relationship management and for conducting event planning and
promotional activities like quality circle discussions, arranging conferences etc.
 Achieved a monthly sale of INR 1 Lakh/ month in the launch phase itself (July).
 Received the best Sales and medical detailing award and the title for best customer query
handling.

2) Sanofi-Aventis group Medical Representative (July,2006-November,2007)

 Responsible for Achievement of Primary sales objectives for old and established brands like
AMARYL & LANTUS by handling a team of three people.
 To organize events with the customer so as to increase the brand awareness by organizing
medical camps, quality circle meets, cohort discussions, arranging conferences and ceremonies
to increase the brand loyalty.
 Achieved the best new product achiever award, Cracked for the first time in the history of the
company orders from RBI and Ordinance factory, Ranked the third best performing territory
all over India in terms of sales achievement with consistent overachievement
 Best Trainee award with 94% marks in the Basic training course.

3) Ranbaxy labs Medical Representative (May,2005-June,2006)

 Responsible for Achievement of primary and secondary sales target as a part of a team by
contributing from my individual territory.

© Lal Bahadur Shastri Institute of Management

Plot No. 11/7, Sector-11, Dwarka, New Delhi – 110075
Email: placmentcell@lbsim.ac.in Website: www.lbsim.ac.in
  Raised the contribution from INR 10.5 lakh to 25 Lakh per month by the end of the year with
consistent growth. This was achieved by an innovative collaboration initiative with Max. Group
 Received the “Excellence in detailing” Award as well as the title of Second rank holder in basic
training.

PGDM SUMMER INTERNSHIP PROJECT Otis Elevators Pvt Ltd

(India)

 Reintegration of Operational Staff & Preventing Litigations - To find ways to reintegrate

operational staff and develop employee synergy and to suggest ways to prevent & reduce
consumer & employee litigations. (Human Resource + Marketing, Industrial Relations &
Legal- CRM).

QUALIFICATION SPECIALIZATION INSTITUTE / UNIVERSITY YEAR %

         
PGDM(GEN.)* HR / Marketing Lal Bahadur Shastri Inst. of Mgmt. 2011 75.80
PGP (EXEC.) Sales and Marketing Bhartiya Vidya Bhavan 2009 69.50
B.Sc (GEN.) Physics, Chemistry & Maths Dayanand Anglo Vedic 2004 66.33
H.S.C Physics, Chemistry, Maths, Biology Shri Guru Ram Rai, C.B.S.E 2001 82.60
S.S.C Science, Maths, Social Science Shri Guru Ram Rai, C.B.S.E 1999 79.20
* Currently pursuing (to be completed in year 2011)

Human Resource Development systems and strategies; Management of Industrial Relations;

Key Advertising, sales, promotion & Marketing; Consumer Behaviour; Supply Chain management;
Electives Strategic Management; Compensation Management; Rural marketing; Brand Management;
in MBA Management Training Process and Techniques; High Performance Leadership Organization
and Culture & Change Management.

PROJECTS

1) Dabur India Ltd – The focus of the project was at understanding and analyzing the Rural
distribution network and the integration of all the elements of supply chain network.
Live
Projects 2) More Mineral Water – The Project was done to gauge the consumer response to the brand
name. To suggest slogan and logos and other branding activities as per the market feedback
and consumer response.

1) HR Branding- The project will be an end term project and will focus on developing a
regression model between the internal branding initiatives taken by the HR department & the
response of existing employees of an organization.
Academic / 3) Store satisfaction and loyalty- The objective was to assess the relevant precedents and
Research antecedents of retail store satisfaction and loyalty in an empirical manner.
Papers
4) HR Products – The study was conducted to see the adoption styles of HR of India with
respect to the Rodger’s Adoption Style Model of marketing. The paper got published in the
international journal of Sheffield Hallam University, UK.
© Lal Bahadur Shastri Institute of Management
Plot No. 11/7, Sector-11, Dwarka, New Delhi – 110075
Email: placmentcell@lbsim.ac.in Website: www.lbsim.ac.in
 ACADEMIC / EXTRACURRICULAR ACHIEVEMENTS & ACTIVITIES

1) Awarded meritorious certificate in District Talent search examination in class 9th.

2) Topper in 10th and 12th. (scholarship Holder)
Academic
3) Merit/ Rank holder in all the organizational trainings.
4) 3rd winner in the Tatva HR competition.
   
1) Member of summer internship as well as placement cell.
2) Successfully implemented the knowledge management initiative in the institute.
Leadership 3) Active member of the national HRD Network, Delhi Chapter.
4) Outreach Coordinator for delhi. Handling a team of 100 students to market the institute.
5) Regular member of various discipline committees, internal management teams etc.
   
1) Active participant in all the Quizzes, Debates, Group Discussions etc.
Extra 2) Takes part in all the conferences, summits, seminars etc.
Curricular 3) Informal Member of various cultural clubs like Dance club, Singing Club etc.
4) Member of various academic clubs like General Management, Quizzing Community etc.

ADDITIONAL INFORMATION / OTHER DETAILS

1) Diploma in homeopathy and biochemistry from MHM Trivandrum (2002-04).
2) Good Drafting skills with working knowledge of MS-Word, Excel, Access etc. & software
packages like SPSS.

Date of Birth 01-05-1985

Marital Status Single
Alternative Email siraj2762268@gmail.com

Place: New Delhi

Date : (Siraj Siddiqui)

© Lal Bahadur Shastri Institute of Management

Plot No. 11/7, Sector-11, Dwarka, New Delhi – 110075
Email: placmentcell@lbsim.ac.in Website: www.lbsim.ac.in