Third Year: Fifth Semester (Seven Papers)

5.1 Human Resource Management:

Introduction to Human Resource/Personnel Management - Origins of

Personnel Function in India - Personnel role today - Characteristics of today's
work force - Job design - analysts and evaluation - Personnel planning -
Recruitment - Induction - Performance Appraisal - Employee Training and
Planning - Compensation Management: Factors influencing wages/salaries -
Incentives - Fringe Benefits and their relevance - Personnel Philosophy -
Trends in Participative Management - Personnel Manual.

5.2 Service Sector Management:

Nature and scope of service industry - Recent trends - Leisure industry -

Travel Tourism Hotelry & Catering - Transport industry - Air Lines, Bus and
Trucking, Health Care & Hospital Management - Housing and construction
Industry - Information Technology & Computer Services - Financial Services
- Banking and Insurance.

5.3 Financial Management:

Introduction to Business Finance - Finance function, Objective of Financial

Management - Analysts of Financial Statements - Ratio analysts - Funds
Flow Analysis and Cash Flow Analysis: Theory of Capital Structure,
Working Capital Management - Risk & Return Trade off in Management of
working capital - Approaches of Management of Working Capital.
Determining Working Capital Requirement: Cash and Marketable Securities
Management - Cash budget: Receivable Management and Credit Policy -
Sources of Financing Working Capital: Sources of Long Term Finance.

5.4 Elements of Logistics Management:

Overview of Logistics Function, Logistics Strategy and Planning, Logistics

System Fundamentals: Transportation system, Logistics Planning Process,
Facilities Location Decisions, Inventory Policy, Purchasing and Product
Scheduling Decisions, Logistics Organisations: DRP - Package - An
Overview. Logistics Costing & Performance Auditing.
5.5 Management of Co-operatives:

Historical perspective of co-operative movement. Different types of co-

operative-credit, consumers, Agro Processing, Food processing, Industrial &
housing, Commonality of approach in respect of co-operative & corporate
sectors & specific problems related to co-operation.

Problem of Democratic management and its relationship to professional

management clear cut delineating of role of the law.

5.6 Rural Marketing:

Profile of Rural Marketing - Profile of Rural consumer - Potential and

changing pattern of Rural Marketing: Tapping the Rural Markets -
Motivating the rural consumer - Developing the sales force for rural markets
- mass communication in rural market - Media and rural market - Physical
Distribution in rural market - Satellite systems, State Trading and Rural
Markets:

Structure and types of Agricultural Markets: Primary Retail Wholesale

markets: Secondary wholesale market: Terminal markets: Method of sale.
Under cover or Hatta system, open auction system, by private agreement, by
quoting on samples: Dara sales, class tender system, Moghum sale,
Marketable surplus and marketed surplus, marketing agencies, village
beopari itinerant Beppari. Arahatias, Marketing finance - Problem, Defects,
Lack of organisation among producers: Forced sales, superfluous middlemen,
Multi Policy of market charges, malpractices of middlemen, absence of
grading and standardisation, Inadequate storage facilities, underdeveloped
transportation system, lack of market information, high cost of borrowing:
Lines of improvement Establishment of regulated markets, use of standard
weights and measures standardization of contracts, provision of marketing
news, Improvement of transport facilities, increased Provision of storage and
ware-housing facilities, Improvement in Grading and standardization,
Development at co-operative marketing.

5.7 Project Work - I - 100 Marks:

Third Year: Sixth Semester (Seven Papers)

6.1 Entrepreneurship:

Concept of Entrepreneurship and emergence of entrepreneurial class,

Theories of entrepreneurship, Characteristics of entrepreneurial leadership,
risk taking, decision taking and business planning, analysis of business
opportunities, Environmental scanning, sect oral studies, Process of
generating business ideas, screening and selection; Techno economic
feasibility studies, Developing detailed project report for implementation,
Ancillary industry development, Identification of opportunities of ancillary
industries: Entrepreneurial behaviour, techno economic innovation and
entrepreneurship, social-psychological factors influencing entrepreneurship
development.

6.2 Quantitative Method for Business - II

1. Introduction to Quantitative Methods: Concepts, scope, application areas,

limitations.

2. Linear Programming (LP) Concepts, Formulation of LP problems -

Graphical method - Simplex Method - Interpretation problems - Graphical
method - Simplex method - Interpretation of the optimal tableau, Sensitivity
analysis for changes in b-vector, special situations, Unique solution, multiple
solutions, Unbounded solution, Infeasible solution and Degeneracy problem.

3. Special Topics: Transportation problem (TP), Formulation of model -

solution procedures for IFS and Optimally check: (VAN and Modi Methods)
Balanced Unbalanced Problems Maximization Minimization, degeneracy,
prohibited routing problems. Assignment Problem (AP): Formulation of
model, Hungarian method of solution - Maximization / Minimization
Balanced / unbalanced - prohibited assignments problems.

4. Network Analysis: CPM / PERT - Concepts, definitions of projects, job

events - Arrow diagrams - Time Analysis and derivation of the critical path -
concepts of floats (Total. Free interfering independent) crashing of CPM, net
worth probability assessment in PERT, Updating.

6.3 Marketing Research:

Meaning, definition and growth of marketing research, Marketing
information system and marketing research - Growing importance of
Marketing Research in the present marketing research - Consumer orientation
to marketing - Marketing research. Increasing need of marketing research -
Marketing research and marketing management. Branches of marketing
research- Dealer surveys and shop audits, Methods of conducting marketing
research activity Desk Research - Filed investigation - observation and
experimentation - consumer panels and use of Published data. Selection of
suitable method for marketing research. Techniques of conducting marketing
research activity - detailed study of steps involved in marketing research
process - communication with the management on research report and
marketing decision - making.

6.4 Indian Management Thought & Practices

Personality, personality development, learning, nature synthesis, work

motivation and work ethics, productivity, leadership, leadership role models,
creativity, natural environment and human society, conflict and harmony in
society and work organisations, contemporary organisationa; experiences of
effectiveness of practices based on such Indian insights.

6.5 Elective Paper - I

Econometrics

1. Introduction to Econometrics as science. Concept and types of econometric

model building.

2. Single equation models with one and two explanatory variables. Properties
of OLS estimators. Co-efficient of determination of goodness of fit.

3. Statistical tests for evaluation of model-tests for Individual coefficients and

overall significance, preparation of Anova Tables.

4. Problems Associated with the models - Autocorrelation, Multicollinearity

and Heteroscedasticity.

5. Simultaneous equation models - Types of models, identification, method to

solve them ILS and 2SLS.
6. Simple Input-Output models.
OR
International Finance

1. Balance of Payment: meaning, components and importance.

2. International Monetary System: Exchange Rate Regimes. The International

Monetary Fund - Objectives and Working - The Problem of Adjustment -
The European Monetary System

3. Foreign Exchange Market: Structure of foreign exchange market - Types

of Transaction - Exchange rate quotations and arbitrage - interrelationship
between Exchange and Interest Rates.

4. International Financial Markets: Euro currency markets - euro Credit and

Euro bond markets - Major Financial Instruments

5. International Equity Markets - Equity Markets of Developing Countries -

Direct Foreign Investment.

6. Maultilateral Financial Institution - The World Bank, IDA, IFC and

MIGA.

7. Exposure and Risk in International Finance - The Nature of Exposure and

Risk - Exposure and Risk due to changes in Exchanges Rates and Interest
Rates - Hedging, Speculation and Management of Exposure and Risk -
Techniques and Tools and Swaps, Options and Futures.

6.6 Elective Paper - II

Special study in Finance:

Financial Objective: The ROI Concept in Financial Planning and Control.

Capital Expenditure Projects: Discounted Cash Flow Techniques and its

Application: Negotiating Term Loans proposals with banks, Appraisal of
Term Loans by Financial Institutions in India, Merchant Banking,
Underwriting of Securities - Current Practices in India: Internal funds as a
source of finance, Dividend Policy and Rate of Retention, Bonus Shares,
Equity capital as a source of finance, Rights issue and issue at Premium -
Government Regulation of Issues and issue at premium - government
Regulation of Issues of Securities in India - Prospectus for issue of Securities
- Understanding and Interpretation: Basic valuation concept: Corporate
Taxation and its Implications on Corporate Financing: Inflation and its
impact on corporate finance.

Special Study in Marketing

Communication Process - Communication models for rural communication

and urban communication: Organisational structure of advertising agency and
its functions, Evaluation of agency, functioning: advertising objectives with
specific reference to Dagmar Brand objective and consumer attitude and
market structure: brand position and brand image strategy development:
Persuasion and attitudenal change through appropriate copy development,
copy decision creation and production of copy, advertising budget, Media
planning and media research, Measuring the effectiveness of advertising
campaign, Public Relations: Planning and designing sales promotion
programme with specific reference to sales contest, trade in discount
coupons.

6.7 Project Work - II (100 Marks)