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DELIVERABLE  
 

Project Acronym: APOLLON

Grant Agreement 250516


number:

Project Title: Advanced Pilots of Living Labs Operating in


Networks

D.5.4 Re-adjusted pilot techniques and methodology

Authors:

Tanguy Coenen, Bram Lievens (IBBT)


Claudio Vandi (UP8)
Dave Carter (MDDA)

Project co-funded by the European Commission within the ICT Policy Support Programme
Dissemination Level
P Public X
C Confidential, only for members of the consortium and the Commission Services

 
   
Apollon – Deliverable 5.4
Table of Contents
1.   Introduction  ................................................................................................................  3  
2.   Intial  pilot  description  .............................................................................................  5  
2.1   Paris  pilot  ...........................................................................................................................  5  
2.2   Manchester  pilot  ..............................................................................................................  5  
2.3   Brussels  pilot  ....................................................................................................................  5  
3.   Pilot  re-­‐adjustments  .................................................................................................  6  
3.1   Paris  pilot  ...........................................................................................................................  6  
3.1.1   Use  scenario  ................................................................................................................................  6  
3.1.2   Pilot  set-­‐up  ...................................................................................................................................  9  
1.1.2   Technology  adjustments  ....................................................................................................  13  
3.1.3   User  involvement  ...................................................................................................................  16  
3.2   Manchester  pilot  ............................................................................................................  17  
3.2.1   Use  scenario  .............................................................................................................................  17  
3.2.2   Pilot  set-­‐up  ................................................................................................................................  18  
3.2.3   Technology  adjustments  ....................................................................................................  20  
3.2.4   User  involvement  ...................................................................................................................  21  
3.3   Brussels  pilot  ..................................................................................................................  22  
3.3.1   Use  scenario  .............................................................................................................................  22  
3.3.2   Pilot  set-­‐up  ................................................................................................................................  25  
3.3.3   Technology  adjustments  ....................................................................................................  31  
3.3.4   User  involvement  ...................................................................................................................  32  
4.   Evaluation  tracking  ................................................................................................  33  
4.1   Transfer  Living  Labs  evaluate  SME  technology  based  on  user  feedback  in  
cross-­‐border  settings  ..............................................................................................................  33  
4.2   SME  evaluation  of  the  collaboration  with  Living  Labs  in  the  cross-­‐border  
experiments  ...............................................................................................................................  34  
 
 

The  information  in  this  document  is  provided  as  is  and  no  guarantee  or  warranty  
is  given  that  the  information  is  fit  for  any  particular  purpose.    The  user  thereof  
uses  the  information  at  its  sole  risk  and  liability.  
 
 
 Statement  of  originality:    
 This  deliverable  contains  original  unpublished  work  except  where  clearly  
indicated  otherwise.  Acknowledgement  of  previously  published  material  and  of  
the  work  of  others  has  been  made  through  appropriate  citation,  quotation  or  both.  

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Apollon – Deliverable 5.4

1. Introduction
The   main   issues   addressed   by   APOLLON   (Advanced   Pilots   Of   Living   Labs  
Operating   in   Networks)   are   the   present   lack   of   Living   Lab   harmonisation   and  
collaboration,   and   the   serious   difficulties   of   SMEs   in   engaging   in   cross-­‐border  
innovation.  
APOLLON  will  demonstrate  the  positive  impacts  of  cross-­‐border  domain-­‐specific  
Living  Lab  networks,  by  setting  up  an  advanced  pilot  composed  of  4  thematically  
focused  European-­‐wide  Living  Lab  experiments.  SMEs  are  enabled  to  take  part  in  
cross-­‐border   Living   Lab   experiments   beyond   their   home   markets,   and   are  
supported   by   large   industrial   companies,   academic   centres   and   other  
stakeholders.  
The   APOLLON   pilot   aims   to   share   and   to   harmonise   the   Living   Lab   approaches  
and  platforms  between  exemplary  European  networks  as  well  as  the  subsequent  
evaluation   results   and   the   set   up   of   sustainable   domain-­‐specific   networks   on   a  
European  and  global  level.    
APOLLON   addresses   4   major   domains   in   which   ICT   products   and   services  
innovation   may   benefit   most   from   cross-­‐border   Living   Lab   networking.   These  
are:  
• Homecare  and  Independent  Living  
• Energy  Efficiency  
• eManufacturing  
• eParticipation  
The  project  consortium  of  the  domain  4  is  composed  of:  
Issy   Media   (   France),   Université   de   Paris   VIII   (France),   IBBT   (Belgium),  
Manchester   City   Council   (   United-­‐Kingdom),   3D2+1   (France),   Navidis   (France),  
and  People’s  Voice  Media  (France)  
The  objectives  of  Work  Package  5  are  the  following:  

                                                                                                               
1  The  name  of  this  SME  has  changed  to  Virdual.  However,  for  the  sake  of  

conformity  with  the  other  documents  of  the  Apollon  project,  we  will  keep  
referring  to  them  as  3D2+.  

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Apollon – Deliverable 5.4
• Sharing   and   comparing   technologies/   methodologies   in   order   to  
understand   to   which   local,   regional,   national   results   can   be   extended   to  
other  contexts  and  which  common  technology/methodology  can  be  built  
for  generalization.  
• Adapting  technologies/methodologies  to  the  European  context.  
• Integrating   technologies/methodologies   to   overcome   fragmentation   of  
services  
• Promoting   citizens’   innovation   to   eMedia   participation   in   Europe   and  
evaluating  if  cross-­‐border  user  testing  can  help  existing  projects  to  open  
to  the  European  audience.  
In  this  report  we  describe  how  the  technologies  and  the  methodologies  have  to  
be   adapted   in   order   to   carry   out   the   pilot.   The   different   pilot   descriptions   within  
the   media   and   e-­‐participation   workpackage   were   the   subject   of   D5.3.   In   this  
report,  we  document  how  and  why  some  methodologies  have  been  withheld  and  
others  rejected.  
In   other   words,   this   deliverable   describes   in   more   detail   the   way   in   which   the  
existing   technologies   will   be   integrated   and   how   they   need   to   be   adapted   in  
order  to  do  so.  In  addition,  this  document  also  describes  the  adjustments  from  a  
living  lab  research  point  of  view.  Concerning  living  labs,  we  will  not  only  focus  on  
the  actors  involved  and  the  context,  but  also  on  research  activities  related  to  user  
evaluation.  
The  structure  of  this  document  is  as  follows.  In  section  2,  the  description  of  the  
initial  pilots,  as  described  in  Deliverable  5.3,  is  re-­‐stated.  If  changes  to  the  pilot  
description   have   been   made,   this   is   mentioned,   but   the   actual   changes   are  
detailed   in   section   3.   This   section   provides   detailed   descriptions   on   the   different  
pilots.   Finally,   in   section   4,   a   number   of   ways   to   follow   up   on   evaluations   of   both  
SME  collaboration  and  user  experience  are  described.  

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Apollon – Deliverable 5.4

2. Intial pilot description


2.1 Paris pilot
The   French   pilot   is   identical   to   what   was   described   in   deliverable   5.3.   As  
described   there,   the   pilot   involves   the   aggregation   of   Media   technologies   using  
3D   multimedia,   context   aware   mobile   applications   and   Community   Reporting,  
within  the  framework  of  the  Digital  Fort  project  in  Issy  Les  Moulineaux.    
All  WP5  partner's  technologies  will  be  involved:  3D2+  provides  ‘Real  and  More’,  
Navidis  provides  ‘Issy  3D’  and  ‘Urbadeus’,  IBBT  provides  ‘Air  Graffiti’,  and  People  
Voice  Media  provides  ‘Community  Reports’.  2  
The  main  change  with  regard  to  the  initial  set-­‐up  (described  in  deliverable  5.3)  is  
a   more   elaborate   and   detailed   scenario   for   the   pilot   as   well   as   the   decision   at  
which  level  the  different  technologies  will  be  integrated  in  the  pilot.  Between  a  
fully   functional   integration   and   a   simulated   integration   we   opted   to   adopt   an  
intermediate   solution   that   we   call   the   aggregation   approach.   In   this   approach,  
partners'   technologies   are   not   fully   integrated   on   a   common   platform,   but   still  
exchange  data  and  are  mutually  accessible.  

2.2 Manchester pilot


As   outlined   previously   in   Deliverable   5.3,   the   Manchester   pilot   will   use   the  
refurbishment  of  Manchester  Central  Library  and  a  public  art  trail  in  city  centre  
Manchester,   managed   by   the   Manchester   City   Galleries   department,   to   focus  
activities   related   to   the   testing   and   evaluation   of   products   from   IBBT,   Navidis  
and   Peoples   Voice   Media   and   the   evaluation   of   Living   Labs   processes   and  
methodologies  created  by  Work  Package  1.  In  addition  to  the  scenario  set  out  in  
D5.3,   the   Manchester   pilot   will   also   involve   a   project   being   run   by   Greater  
Manchester  County  Records  Office  to  engage  citizens  in  local  history  archives.  

2.3 Brussels pilot


The  initial  pilot  in  Brussels,  as  described  in  Delverable  5.3,  revolved  around  the  
campus   of   the   future   project.   The   aim   was   to   experiment   with   e-­‐participation  
regarding   the   future   of   the   university   as   an   institution   and   the   campus   as   a  
                                                                                                               
2  For  a  full  description  of  these  technologies  see  deliverable  5.3  

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Apollon – Deliverable 5.4
physical   social   space.   Therefore,   various   components   would   have   been   deployed  
at  the  university  campus,  like  an  open  Wifi  network  and  access  to  the  open  data  
sources   from   the   University.   The   purpose   of   the   Brussels   pilots   as   initially  
envisioned   in   APOLLON   was   to   conduct   an   open   envisioning   exercise   based   on  
and   using   this   existing   infrastructure.   This   would   have   been   done   in  
collaboration  with  as  many  stakeholders  as  possible.  The  foreseen  outcome  was  
to   create   a   computer-­‐assisted   methodology   that,   by   using   future   scenarios  
wrapped  in  a  context-­‐aware  application,  helps  to  define  possible  ways  to  record  
scenarios  for  change  of  a  certain  entity  involving  the  users  of  that  entity.    
However,  due  to  the  fact  that  some  of  the  initial  technologies  and  core  services  
on   the   University   level,   related   to   this   smart-­‐university   concept,   are   not   yet  
implemented,  we  are  forced  to  refocus  the  initial  pilot-­‐scenario  and  setup.  This  
will  be  detailed  in  section  3.3.  

3. Pilot re-adjustments
3.1 Paris pilot

3.1.1 Use scenario


The   Use   scenario   for   the   French   pilot   is   built   around   the   City   of   Issy   Les  
Moulineaux   and   the   Digital   Fort   new   district.   The   Digital   Fort   in   Issy-­‐les-­‐
Moulineaux   is   a   new   Green   and   Hi-­‐Tech   district   that   is   being   built   in   the   place   of  
the   old   Issy   Fort   (constructed   between   1840-­‐1845   and   nearly   destroyed   in   the  
war  of  1870).  
The  first  objective  is  to  encourage  the  citizens  to  get  involved  in  the  life  of  their  
city,  to  make  them  discover  and  increase  their  awareness  on  the  rich  history  of  
their   town.   They   will   not   get   involved   in   delicate   political   issues   (for   example,  
expressing   their   anger   regarding   the   works   at   the   construction   site),   but   they  
will   be   able   to   express   themselves   and   have   an   active   role   in   their   town,   via   a  
series  of  innovative  media  technologies.  Using  a  3D  interactive  documentary  on  
the  history  of  the  Fort  and  a  3D  interactive  cartography  of  Issy,  they  will  discover  
the   city's   history.   Using   two   context-­‐aware   mobile   application   for   creating   and  
viewing   geolocalized   content   they   will   participate   in   an   Urban   Game,   become  

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Apollon – Deliverable 5.4
History   Explorers   and   thus   contribute   to   a   shared   representation   of   the   city.  
Through  Community  Reports,  they  will  become  Community  Reporters  and  create  
User  Generated  Content.  
The   pilot   aims   to   test   the   aggregation   of   various   new   media   technologies   for  
involving   and   engaging   the   citizens   during   the   construction   works   and   to   help  
them   discover   and   re-­‐appropriate   the   Fort's   history   and   become   a   part   of   its  
future.  

The  realization  of  the  pilot  will  involve  two  steps:      


• In   a   first   step,   the   Awareness   phase,   citizens   of   Issy-­‐les-­‐Moulineaux   will  
first  be  invited  to  discover  the  History  of  the  Fort  through  a  cross-­‐media  
Documentary  on  the  Fort  and  a  3D  interactive  plan  of  the  City.    
• In   a   second   step,   citizens   will   act   as   History   Explorers   and   Community  
Reporters   and   will   be   involved   in   an   Urban   Game   and   Community  
Reports.  

 
Figure  1:  Illustration  of  the  Paris  pilot  scenario  

3.1.1.1 First Phase : raising awareness


To  engage  with  citizens,  it  is  important  to  raise  awareness  on  the  object  of  their  
participation   activity   and   to   provoke   the   citizens'   curiosity   on   the   proposed  
subject.  A  group  of  citizens  will  be  invited  to  participate  in  a  workshop  in  which  
they   will   discover   the   history   of   the   Fort   in   an   innovative   way   using   3D  
technologies.    
In   this   phase,   the   following   technologies   will   be   used   to   create   awareness   and  
provoke  the  citizens'  curiosity:    
• Real   and   More   will   be   used   to   provoke   the   citizen’s   curiosity   about   the  
Fort  and  its  history.    
• Issy   3D   will   be   used   as   the   entry   level   for   the   documentary   to   help  
citizens  visualize  the  Fort  on  the  City  plan.  
Using  these  technologies,  a  mediator  will  explain  the  history  of  the  Fort  and  its  
role   in   the   city.   Citizens   will   be   invited   to   actively   participate   in   the   presentation  
by   contributing   their   knowledge   and   memories   and   by   interacting   with   the   3D  
environment.    

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Apollon – Deliverable 5.4
During   this   workshop,   citizens   will   be   motivated   to   take   an   active   role   in   the  
project  and  become  History  Explorers  and  Community  Reporters  in  the  second  
phase.  At  the  end  of  the  workshop,  citizens  will  be  asked  to  express  their  opinion  
about  the  technologies  they  have  been  using.    

3.1.1.2 Second Phase: User Involvement through an Urban Game and


Community Reports
In   this   second   phase,   citizens   will   take   a   more   active   role   and   participate   as  
History  Explorers  and  Community  Reporters.    
During  two  Urban  Games,  the  citizens  will  be  able  to  discover  and  contribute  to  
the   history   of   their   city   in   a   vivid,   interactive   and   playful   way.   Using   Urbadeus  
and  Air  Graffiti,  they  will  follow  a  discovery  trail,  an  Urban  Game  on  the  history  
of  Issy.  Citizens  will  have  to  find  a  number  of  hints  and  clues  that  will  take  them  
through  time  and  legend,  back  to  the  War  of  1870  and  in  emblematic  places  and  
streets  around  the  city  that  still  show  traces  of  the  old  times.    
The   starting   point   of   the   game   will   be   Real   and   More   through   which  
users/players   will   be   introduced   to   the   game   scenario.   With   the   help   of   an  
iPhone   or   another   Smartphone,   users   will   be   able   to   find   POI   (points   of   interest)  
in  the  surrounding  neighborhoods  of  the  Fort  of  Issy  (the  interior  of  the  Fort  will  
be  closed  to  public  access  until  2013).  The  POI  will  offer  access  to  information  on  
the  history  of  the  Fort  and  its  surroundings  before  and  during  the  1870  war.    

The  available  resources  in  the  POI  will  be:  


• Engravings  presenting  the  Fort  during  the  war  
• Engravings  of  the  surroundings    
• 3D  images  based  on  the  digital  reconstruction  of  the  Fort  
• Videos  of  the  360  °  panorama  realized  from  the  digital  reconstruction  of  
the  Fort  
• On-­‐site  additional  information  in  the  form  of    small  texts  
These   POI   will   be   the   starting   point   of   the   urban   game,   which   will   take   users  
from  one  historical  point  to  another,  leading  them  finally  to  the  coveted  treasure.    
Throughout   the   trail,   users   will   have   to   solve   various   riddles   and   puzzles   and  
they  will  have  to  report  constantly  on  their  journey  via  the  Urbadeus  platform.  

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Apollon – Deliverable 5.4
This   will   be   done   by   “capturing   reality”   with   their   mobile   phones   through  
emoticons,  photos,  videos  or  sounds.  
Using   Air   Graffiti,   2D   barcodes   (tags)   will   be   placed   on   certain   historical  
buildings   that   users   will   have   to   find   by   solving   the   various   riddles   along   the  
way.   The   QR   codes   will   link   to   online   content   and   information   about   the  
building/object  they  are  placed  on.    
During  the  game,  citizens  will  have  to  snap  photos  and  take  videos  that  will  be  
uploaded   to   Issy   3D,   thus   creating   a   shared   cartography   of   the   City   History.  
During  and  after  the  game,  players  will  also  have  to  produce  reportage  materials  
using   Community   Reports   methods.   They   will   have   to   comment   on   what   they   do  
and  what  they  see  around  them  as  they  progress  in  the  game.    
After  the  game,  content  produced  by  the  citizens  will  be  accessible  both  on  Issy  
3D   through   Urbadeus   and   on   mobile   through   Air   Graffiti.   Starting   from   the  
contents  produced  during  the  game,  a  Community  Report  will  be  realized  to  keep  
track   of   the   events   and   to   build   a   shared   representation   of   the   City's   past   and  
future.    

3.1.2 Pilot set-up

3.1.2.1 Technologies
In  this  pilot  we  will  use  all  the  technologies  of  the  SME’s  involved  in  WP5.  We  
will  now  elaborate  the  role  of  each  SME  in  the  pilot.    
3D2+  
3D2+ provides Real and More,  a  3D  documentary  on  the  history  of  the  Fort  of  Issy  
Les   Moulineaux   and   3D   interactive   reconstruction   of   the   Fort.   The documentary
proposes a guided visit of the place enriched with documents such as video
sequences, engravings, sounds and pictures. The 3D reconstruction of the place
allows the user, in the form of an avatar or a subjective camera, to go around and
make a tour as one pleases in a free visit. Real   and   More   will   be   used   to   raise  
citizen’s  interest  and  make  them  aware  of  the  place  of  the  Fort  in  Issy's  history.  

Navidis  
 

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Apollon – Deliverable 5.4
Naividis  provides  Issy  3D,  a  3D  cartography  of  Issy  that  allows  a  user  to  travel  in  
space   and   time.   Issy   3D   will   be   used   as   the   entry   level   for   the   documentary   to  
help  citizens  visualize  the  Fort  on  the  City  plan.  
Navidis   also   provides   Urbadeus,   allowing   citizens   to   post   with   a   smart   phone  
into   the   3D   Model   of   the   city   additional   points   of   information   for   sharing   city  
experience   and   providing   relevant   feedback.   An   example   would   be   to   build   a  
memory  of  the  city  or  to  raise  any  issues  that  will  be  monitored  by  the  technical  
service  of  the  city.  Urbadeus  will  be  used  to  geo-­‐localize  content  from  the  3D2+  
product  Documentary  and  enrich  it  with  geo-­‐localized  user-­‐generated  content.    

IBBT  
IBBT’s   Air   Graffiti   is   a   context-­‐aware   urban   mobile   service   that   allows   users   to  
describe,   experience   and   discover   objects   and   locations.   The   application   allows  
for  dynamic  in-­‐  &  outdoor  trails  and  uses  GPS,  QR-­‐codes,  RFID-­‐tags  and  short  -­‐
urls.    
Air   Graffiti   will   be   used   to   distribute   context-­‐aware   content   (geo-­‐localized,   2D-­‐
barcodes)   regarding   the   Fort’s   history   around   the   city.   The   Fort   played   an  
important  role  in  the  Franco-­‐Prussian  War  of  1870-­‐71  and  references  to  that  era  
are  still  to  be  found  across  other  parts  of  Issy  and  the  wider  Parisian  area   (e.g.  
museums  in  Paris).    

People's  Voice  Media  


 
People's  Voice  Media  will  provide  Community  Reporters  programmes,  which  are  
an  innovative  way  for  people  to  build  confidence  in  the  use  of  social  media  tools,  
learn  new  skills  and  tell  a  story  about  themselves  or  their  communities.    
Community   Reporters   Programmes   will   be   used   to   engage   with   Community  
Reporters   and   creating   Community   Reports   and   work   with   and   train   Issy  
Media’s   staff   as   well   as   recruit   members   of   the   public   to   act   as   community  
reporters.  They  will  create  and  upload  content  on  the  social  media  (e.g.  YouTube,  
Flickr).   The   content   will   be   geo-­‐localized   using   AirGrafitti   and   projected   via  
Navidis’s  Urbadeus  onto  the  Issy  3D  plan.    

10    
Apollon – Deliverable 5.4
3.1.2.2 Non-SME Actors
We  aim  at  involving  Citizens,  Schools  and  local  public  authorities.  There  is  not  a  
specific   age   range   or   profile.   The   Urban   Game   scenario   will   be   adapted   to   satisfy  
different  user  groups  (kids-­‐adults).  
An  important  actor  for  the  pilot  that  wasn't  involved  in  previous  pilot  set  up  is  
the  City  Museum,  which  provided  a  detailed  list  of  9  Points  of  Interest  that  bear  
some  traces  of  the  history  of  the  City  related  to  the  Fort.  These  will  be  used  as  a  
base  for  both  Community  Reports  and  the  Urban  Game.    

3.1.2.3 User research


Users  are  at  the  core  of  the  pilot  since  they  will  act  both  as  History  Explorers  and  
Community  Reporters.  During  the  pilot  we  will  have  two  ways  of  collecting  users  
feedback  :  
1. During   the   pilot,   as   citizens   use   the   technologies,   a   Living   Lab  
representative   will   be   with   them   to   collect   their   feedback   on   two  
dimensions:   usability   and   acceptability.   This   will   be   done   through  
questionnaires  using  both  Likert  scales  and  open  ended  questions.  These  
questionnaires   will   be   designed   at   the   beginning   of   the   pilot   (by   M14   of  
Apollon).  
2. Towards   the   end   of   the   pilot   (M22   of   Apollon)   we   will   organize   a   Co-­‐
innovation   workshop   to   record   and   analyze   users   feedback   on   the  
technologies   they   have   been   using.   UP8   will   be   responsible   for   this   task  
that   will   be   carried   out   using   a   methodology   that   has   been   used   widely  
before   APOLLON   in   national   projects   in   which   we   brought   together   the  
creator   of   the   technology   and   some   representatives   of   the   target   user  
groups:   the   Eneide   project   about   New   Technologies   for   Education  
(Observus  workshops  with  teachers),  the  RANUTER  project  about  Digital  
Terrestrial   Radio   (workshops   with   drivers),   the   Tablets   for   seniors  
project  (workshop  with  senior  citizens).  These  workshops  are  intended  to  
bring   together   technology   providers   (SMEs)   and   end   users   and   guide  
them  through  a  participative  innovation  workshop  in  which:    
a. Users   can   express   their   needs,   provide   new   ideas   for   technology  
development  and  test  and  highlight  what  they  like  or  don't  like.  

11    
Apollon – Deliverable 5.4
b. SMEs  can  collect  input  on  what  is  needed  to  improve  acceptability,  
to   make   the   learning   curve   less   steep,   to   adapt   their   tools   to   a  
group  of  users  and  to  extend  the  potentials  of  their  tools.  
The workshops will be conducted along the following lines :
1. Participants  gather  in  the  same  room    
2. Each  participant  introduces  himself  
3. During  a  first  phase,  the  SME’s  make  a  quick  presentation  of  the  proposed  
service  
4. During  the  second  phase,  users  are  invited  to  generate  ideas,  focusing  on  
two  aspects  :  
a. On  the  product  side,  starting  from  existing  services,  possible  new  
usages   of   these   services   are   investigated.   The   general   question   is  
“What  would  you  like  to  do  with  this  service  ?”  
b. On   the   users   side,   starting   from   existing   needs   new   services  
(inside  the  product)  to  satisfy  user  needs  are  focused  upon.    
 
Different   methods   exist   to   boost   the   idea   production   process,   like   free  
brainstorming,   guidance   by   images,   by   scenarios,   ….   Yet   in   order   to   record   ideas,  
what   we   propose   is   for   each   participant   to   write   down   his   idea   on   a   post-­‐it   note.  
Ideas  should  be  formulated  clearly  and  include  a  verb  (ex:  use  the  service  to  do  
X).  
The   mediator   (LL)   then   takes   the   post-­‐its   and   organizes   them   on   a   wall,   creating  
groups   associated   to   “events”   in   the   brainstorming   (e.g.   ideas   generated   while  
discussing  a  given  service,  or  presenting  an  image).    
At  the  end  of  the  brainstorm,  each  group  of  idea  is  commented  together,  trying  to  
identify  the  best  ideas  and  increase  the  coherence  of  what  has  been  proposed.  
Finally,   the   results   are   analysed.   Recurrent   ideas   are   the   most   requested   from  
users.  But  these  are  not  always  the  most  relevant  for  the  SME.    In  order  to  have  
the   most   relevant   ideas   we   need   to   organize   the   ideas   along   categories  
associated  to  services  and/or  along  a  typology  of  ideas  (e.g.  ideas  for  innovation  
/  ideas  for  business  opportunities).    

12    
Apollon – Deliverable 5.4
3.1.2.4 Timeline
 
1. End  of  M12:  Identify  POI  in  Issy  related  to  the  History  of  the  Fort  (done)  
2. End  of  M13:  Adapt  the  Urban  Game  to  include  these  POI  
3. 15th  of  December  (M14)–  People’s  Voice  Media  will  train  Issy  Média’s  staff  
to  use  their  technology  and  become  Community  Reporters  
4. 12th  of  December  (M14)  –  Real   and   More   will   be   presented   at   the   Cité  des  
Sciences  et  de  l’Industrie  in  Paris  
5. 2nd  half  of  M15  –  Test  the  exchange  of  data  between  the  apps  
6. M16:  Preparation  and  Communication  for  the  first  Urban  Game  
7. M17:  Urban  Game  and  Community  Report  during  the  “Fête  de  l'Internet”  
8. M18:   First   evaluation   including   user   feedback   and   SMEs   (what   we  
integrated  and  how  it  worked,  what  are  the  new  perspectives)    
9. M19:  Preparation  and  Communication  for  the  second  Urban  Game  
10. M20:  Second  Urban  Game  and  Community  Report  during  “Futur  en  Seine”  
Festival  
11. M21:   second   evaluation   including   user   feedback   and   SMEs   (what   we  
integrated  and  how  it  worked,  what  are  the  new  perspectives)    
12. M22:  Final  evaluation    

1.1.2 Technology adjustments


The   best   scenario   would   have   been   all   technologies   providing   APIs   for   easily  
exchanging   data   with   each   other.   Since   this   is   the   case   only   for   Air   Graffiti,   we  
decided  to  adopt  an  Aggregation  Approach  that  avoids  a  functional  integration  of  
technologies  but  still  allows  them  to  exchange  data.  Table  1explains  what  will  be  
exchanged.  

Table  1  :  What  and  how  -­‐  data  exchanged  across  technologies  

To Pilot Real and Urbadeus Air G raffiti Community


M ore Reports
From

Real  and   What:    Inside   What:    Inside   What:    Inside  


Real and  
M ore More  is  used   Real  and   Real  and   Real  and  
 
to  explore   More  users   More  users   More  users  

13    
Apollon – Deliverable 5.4
the  history  of   can  access   can  access   can  access  
the  Issy  Fort,   content   content   content  
provoke   created  by     created  by     created  
curiosity  and     using   using  Air   during  
engage  with   Urbadeus   Graffiti   Community  
citizens.     How:     How:     Reports    
Hyperlinks     Hyperlinks     How:    
Embedded   Embedded   Hyperlinks    
in  the  3D   in  the  3D   Embedded  in  
Documentary     Documentary   the  3D  
Documentar
y  

Urbadeus  is   What:  From   What:  From   What:  


Urbadeus  
and Issy used  to   Issy  3D  and   Urbadeus   Urbadeus  is  
3D create   Urbadeus   users  can  see   used  during  
geolocalized   users  can   geolocalized   Community  
content   access  Real   content  that   Reports  to  
during  the   and  More   has  been   produce  and  
Urban  Game   How:  through   produced   geolocalize  
and   geolocalized   using  Air   contents    
Community   hyperlinks,   Graffiti  
How:  already  
Reports   embedded  in    How:   supported  
Issy  3D  and   through  Air    
 
Urbadeus   Graffiti  API   Furthermore  
Issy  3D  is  
Urbadeus   What  other  
used  to    
retrieves  the   kinds  of  User  
visualized  
geolocalized   Generated  
Urbadeus  and  
content   contents  
other  
produced  in   produced  
applications'  
Issy   during  
content  on  a  
Community  
3D  map  of  
Reports  can  
Issy  
be  
geolocalized  

14    
Apollon – Deliverable 5.4
in  Urbadeus    

 
How    through  
geolocalized  
hyperlinks  
embedded  in  
Issy  3D  

Air  Graffiti  is   What:  From   What:  From  


Air G raffiti    
used  to   Air  Grafitti,   Air  Graffiti  
 
produce   users  can  see   users  can  see  
geolocalized   Videos,   contents  
content  and   Pictures  and   produced  
access  it  on   Audio  created   during  
mobile.   with   Community  
Urbadeus     Reports    

How:  through   How:  already  


a  script   supported  
embedded  in  
Urbadeus  
 

Community   Real  and   Urbadeus  is   Air  Graffiti  is  


Community  
Reports Reports   More  is  used   used  as  a  tool   used  as  a  tool  
Programmes   to  build   for  producing   for  
are  used  to   scenarios  for   and     geolocalizing  
train  trainers   Community   geolocalizing   content  
in  Issy  and  to   Reports     content   during  
involve   during     Community  
 
citizens  in   Community   Reports  
 
content   Reports  
creation.    

 
Based   on   their   current   state,   the   following   adjustments   will   need   to   be   carried  
out  on  the  involved  technologies  :  

15    
Apollon – Deliverable 5.4
• Real   and   More   :   To   give   access   to   other   content   inside   the   3D  
reconstruction   of   the   Fort,     3D2+   will   have   to   design   a   solution   to  
visualize  and  access  hyperlink  from  within  the  3d  environment.  
• Urbadeus  :  To  exchange  content  with  other  apps  in  Urbadeus,  Navidis  will  
have   to   develop   a   script   that   will   make   available   daily   contents   for   Air  
Graffiti.    
• Air  Grafitti  :  To  exchange  content  with  other  apps,  Air  Graffiti  will  use  its  
API.    
• People’s   Voice   Media   :   To   adapt   its   Community   Report   training   to   a  
French   audience.   This   involves   translating   supporting   material   into  
French  before  the  course  (with  support  from  french  Llabs)  and  having  a  
translator  (French  LL  staff)  during  the  course  for  those  people  that  have  
problems   understanding   English.   People’s   Voice   Media   will   also   have   to  
adapt   to   a   new   target   population   and   will   have   to   choose   appropriate  
technologies,   avoiding   Social   Media   platforms   that   are   not   localized   in  
French.  

3.1.3 User involvement


Citizens   of   Issy   will   have   a   core   role.   They   will   be   asked   to   participate   as   History  
Explorer   and   produce   content   to   enrich   the   different   technologies.   At   the   same  
time,   they   will   be   asked   to   express   their   opinions   on   the   technologies   they   are  
using  (as  described  in  “User  Research”)  and  to  participate  to  the  city  life  through  
innovative   eParticipation   technologies.   From   this   point   of   view,   Urbadeus   will  
have   a   particularly   important   role   of   giving   citizens   the   opportunity   to   express  
their   opinion   by   attributing   an   emotional   tag   to   the   content   they   create   during  
the  urban  game.  
The   inhabitants   of   Issy   are   generally   proud   of   their   city’s   image   as   one   of   the  
most  advanced  cities  in  France  and  proud  of  being  an  active  part  of  it.  Thus,  the  
majority   of   Issy’s   citizens   will   voluntarily   participate   in   the   experimentation   of  
new  services  and  products.    
All   these   activities   will   be   broadcasted   on   the   city’s   local   Web   TV   channel  
(www.issy.tv)   and   relayed   on   the   city’s   local   magazine,   local   social   network  

16    
Apollon – Deliverable 5.4
(www.i-­‐folio.fr),   and   on   the   city’s   Web   page   (www.issy.com),   a   cornerstone   of  
Issy’s  national  dissemination  activities.  
Issy-­‐les-­‐Moulineaux   Facebook   and   Twitter   pages   will   also   be   used   to   raise  
awareness  on  the  Virtual  Museum  within  the  framework  of  cross-­‐border  Apollon  
experiment.    

3.2 Manchester pilot

3.2.1 Use scenario


The  Manchester  pilot  will  work  in  partnership  with  three  existing  projects  in  the  
city   to   test   and   evaluate   the   Air   Graffiti   application   from   IBBT,   the   Urbadeus  
application   from   Navidis   and   the   Community   Reporters   model   from   Peoples  
Voice   Media.   In   relation   to   this,   evaluation   of   Living   Labs   processes   and  
methodologies  will  also  take  place.  
Below  is  an  overview  of  the  three  existing  projects  that  will  be  used  in  the  
Manchester  Pilot:  

• Manchester   Central   Library   closed   in   June   2010   for   three   years   of  


refurbishment   and   renovation   and   there   is   a   need   to   keep   citizens  
informed   of   the   progress   of   the   refurbishment   work.   The   use   of   QR   codes  
located  at  key  locations  around  the  renovation  site  and  at  other  libraries  
around  the  city  will  be  used  to  link  to  online  resources  where  citizens  can  
find   out   more   about   the   renovation   work   and   leave   comments   and  
questions.  
• Manchester   Galleries   is   the   Decoding   Art   project  
(http://www.manchestergalleries.org/decodingart/),  which  has  fixed  QR  
codes  to  twenty  public  art  works  in  the  city.  Each  QR  code  links  to  a  web  
page   about   that   art   work,   and   the   page   will   include   text   about   the   work  
and  an  MP3  audio  clip  of  the  text.  
• The  Greater  Manchester  County  Records  Office  is  running  a  ‘Big  Society’  
project   funded   by   the   Museums,   Libraries   and   Archives   Council  
(http://www.mla.gov.uk/)   to   explore   how   to   engage   with   citizens   who  
would   not   normally   access   their   local   archives.   Images   from   the   local  
images  collection  of  Manchester  (http://images.manchester.gov.uk/)  will  

17    
Apollon – Deliverable 5.4
be   printed   on   posters   with   QR   codes   and   placed   at   the   locations   shown   in  
each   photograph   to   encourage   citizens   to   leave   stories,   comments   and  
other   information   about   that   location.   Events   will   take   place   in   local  
libraries  to  make  citizens  aware  of  the  posters  and  the  QR  codes.  
Walking   tours   and   evaluation   sessions   will   be   set   up   with   expert   users   and  
citizens   to   test   and   evaluate   how   Air   Graffiti   from   IBBT   and   Urbadeus   from  
Navidis  can  be  used  to  engage  citizens  in  both  the  Central  Library  refurbishment  
and  the  Decoding  Art  project.  
User   testing   will   evaluate   subjects   including   usability   of   the   applications,  
language   /   cultural   differences   in   the   application’s   interfaces,   ideas   for   future  
development  and  general  feedback.  
In   addition,   evaluation   will   also   take   place   of   the   preparation   work   required   to  
enable  the  applications  from  IBBT  and  Navidis  to  be  used  in  Manchester,  such  as  
time  required  to  prepare  3D  model  data  of  Manchester  Central  Library  for  use  in  
Urbadeus.  
Peoples   Voice   Media   will   promote   the   Central   Library,   Decoding   Art   and   Big  
Society  projects  through  their  network  of  Community  Reporters,  and  will  work  
with   Manchester   Central   Library   staff   to   clarify   if   and   how   the   Community  
Reporters   model   can   be   used   by   a   city   administration   as   alternative   channel   of  
communication  to  citizens.  For  example,  Community  Reports  will  be  given  access  
to   inside   the   Central   Library   building   and   blog   about   the   progress   of   the  
renovation   work,   carry   out   interviews   with   key   people   involved   in   the  
renovation   project   which   will   go   online,   and   similar.   Community   Reports   will  
also  be  invited  to  be  involved  in  the  user  testing  sessions  of  the  Air  Graffiti  and  
Urbadeus  applications.  

3.2.2 Pilot set-up


The  Manchester  pilot  will  involve  three  phases:  

• Preparation  of  applications  for  use  in  Manchester.  


• User  testing  sessions.  
• Evaluation  of  Living  Labs  processes  and  methodologies.  

18    
Apollon – Deliverable 5.4
3.2.2.1 Preparation of applications for use in Manchester
In   order   to   carry   out   successful   testing   of   the   Air   Graffiti   and   Urbadeus  
applications   during   user   testing   sessions   –   e.g.   walking   tours   around   public   art  
sites   tagged   with   QR   codes   using   Air   Graffiti   –   time   will   need   to   be   spent   to  
prepare  them  for  use.  
In  the  case  of  Urbadeus,  this  will  involve  gaining  access  to  the  3D  City  Model  of  
Manchester   produced   for   the   city   by   Arup.   Informal   agreements   have   already  
been   set   with   Arup   to   access   the   data   and   Manchester   is   currently   working  
through  the  administration  processes  to  hand  over  3D  data  to  Navidis  for  input  
into  Urbadeus.  
In  the  case  of  Air  Graffiti,  Manchester  will  liaise  with  IBBT  to  ensure  that  the  
application  is  ready  for  public  use.  

Timeline:  November  –  December  2010.  

3.2.2.2 User testing sessions.


The  user  testing  sessions  will  consist  of  the  following:  

• Expert  reviews.  MDDA  staff  will  carry  out  one-­‐to-­‐one  meetings  with  local  
experts   with   interests   in   areas   of   QR   codes,   e-­‐participation   /   social   media  
and  3D  applications  to  carry  out  half-­‐day,  in-­‐depth  evaluations  of  the  Air  
Graffiti  and  Urbadeus  tools,  feeding  back  findings  from  the  evaluations  to  
IBBT   and   Navidis   in   order   to   support   development   of   the   applications.  
These   sessions   will   also   be   used   to   enable   IBBT   and   Navidis   to   gain  
knowledge  of  local  business  contacts  and  networks  that  may  be  useful  to  
expand   into   new   markets.   By   proxy,   MDDA   will   also   test   Living   Labs  
processes   for   cross-­‐border   knowledge   sharing.   The   expert   reviews   will  
focus   on   usability,   market   readiness,   language   /   localisation   /   culture  
differences,   scenarios   for   testing   the   products   with   users   in   the   target  
market,  software  /  hardware  requirements.  
• Testing  with  citizens.  A  maximum  of  three  user  testing  sessions  will  take  
place  with  members  of  the  public.  One  user  testing  session  will  evaluate  
how  using  QR  codes  and  location  aware  comments  can  engage  citizens  in  
the  Manchester  Central  Library  renovation  work.  Air  Graffiti  will  be  used  

19    
Apollon – Deliverable 5.4
as   the   application   to   engage   with   citizens   using   QR   codes   and   Urbadeus  
will   be   used   as   the   application   to   engage   using   location   aware   comments.  
A   second   user   testing   session   using   both   Air   Graffiti   and   Urbadeus   will   be  
carried  out  to  evaluate  how  they  can  augment  and  support  the  public  art  
tour   provided   by   Manchester   City   Galleries.   A   third   user   testing   session  
using  Air  Graffiti  and  Urbadeus  will  evaluate  how  they  can  support  access  
to  local  history  archives  through  the  use  of  QR  codes  and  location  aware  
comments   based   around   posters   showing   old   images   of   Manchester   at  
various  locations  around  the  city.  
Timeline:  

• Expert  reviews:  M14-­‐M15.  


• User   testing   session   1:   Manchester   Galleries   is   the   Decoding   Art   project  
(Walking  tour  of  public  art  works  provided  by  Manchester  City  Galleries).  
M16-­‐M17,  dependent  on  the  weather.  
• User   testing   session   2:   Manchester   Central   Library.   M17-­‐M20,   mainly  
dependent   on   when   the   3D   city   model   of   Manchester   can   be   integrated  
into  Urbadeus.  
• User   testing   session   3:   Greater   Manchester   County   Records   Office   ‘Big  
Society’   project   (local   images   of   Manchester).   M15-­‐M17.   This   is  
dependent  on  Greater  Manchester  County  Records  Office  providing  local  
images  for  use  on  posters.  

3.2.3 Technology adjustments


The   following   adjustments   will   need   to   be   carried   out   in   order   to   test   the  
products  in  the  Manchester  scenario.  
• Ensuring   that   English   is   provided   as   a   language   in   the   user   interfaces   of  
both   Urbadeus   and   Air   Graffiti.   Air   Graffiti   already   provides   an   interface  
in  English.  Work  will  need  to  carried  out  with  Navidis  and  MDDA  to  test  
an  English  language  interface  for  Urbadeus;  
• Ensuring   that   the   3D   city   model   of   Manchester   can   be   integrated   into  
Urbadeus.   Agreements   are   already   in   place   to   access   the   3D   city   model,  

20    
Apollon – Deliverable 5.4
and   Manchester   is   currently   going   through   administrative   exercises   to  
release  the  data.  
The   Manchester   team   will   be   working   closely   with   Peoples   Voice   Media   and  
other  local  partners  to  ensure  that  there  are  adequate  opportunities  for  feedback  
built   into   this   part   of   the   planned   local   collaborative   working   to   enable   any  
further  adjustments  that  are  required  to  be  made  efficiently  and  effectively.  

3.2.4 User involvement


In  order  to  involve  users  (experts  and  citizens),  Manchester  will  carry  out  the  
following  activities:  

1. Decoding   Art   public   art   works   tour.   To   involve   citizens,   Manchester  


Galleries  and  MDDA  will  put  out  a  call  for  interested  citizens  to  take  part  
in  a  ‘walking  tour’  that  will  test  the  Air  Graffiti  and  Urbadeus  applications.  
The   call   will   go   out   via   the   Manchester   Galleries   website,   Twitter   and  
Facebook  pages.  Additionally,  a  call  will  go  out  via  Peoples  Voice  Media  to  
ask   emerging   and   existing   Community   Reporters   to   be   involved   in   the  
session.   Users   will   be   invited   to   meet   at   MDDA’s   offices,   given   an  
overview   of   the   APOLLON   project   and   the   Air   Graffiti   and   Urbadeus  
applications,   then   taken   on   a   walking   tour   where   they   will   play   with  
applications.  During  the  tour,  comments  from  citizens  will  be  recorded  via  
audio   and   video   (if   consent   is   provided)   and   text.   When   the   tour   is  
finished   the   users   will   be   taken   back   to   MDDA’s   offices   and   asked   to  
complete   a   simple   evaluation   form   asking   for   their   views   on   the  
applications,   ideas   on   how   they   could   be   used   in   e-­‐Participation,   any  
technical   /   language   /   cultural   issues   that   arose,   and   similar.   Following  
the  session  a  summary  report  will  be  prepared  and  sent  back  to  IBBT  and  
Navidis.  
2. Manchester   Central   Library.   This   session   will   follow   the   model   of   (1)  
above,   apart   from   that   the   call   for   citizens   will   go   out   via   Manchester  
Libraries   website,   Twitter   and   Facebook   pages,   and   also   via   the   printed  
Full   Volume   newsletter.   Users   will   be   taken   to   the   Central   Library  

21    
Apollon – Deliverable 5.4
renovation   site   and   asked   to   evaluate   the   Air   Graffiti   and   Urbadeus  
applications.  
3. Greater   Manchester   County   Records   Office   ‘Big   Society’   project.  
Again,  this  session  will  follow  the  model  of  (1)  above.  As  with  (2)  the  call  
for   users   will   go   out   via   Manchester   Libraries   website,   Twitter   and  
Facebook   and   also   via   Peoples   Voice   Media’s   website.   The   user   testing  
session   will   start   at   a   local   library   in   a   suburb   of   Manchester,   and   users  
will  be  taken  on  a  walking  tour  of  locations  in  the  area  where  posters  of  
old   images   of   Manchester   with   QR   codes   on   them   have   been   placed.   They  
will   use   Air   Graffiti   to   test   leaving   memories,   comments   and   other  
information   about   that   place.   They   will   also   be   asked   to   test   how  
Urbadeus  can  support  information  related  to  the  images.  
4. For   expert   reviewers,   MDDA   will   approach   local   experts   from  
organisations  and  businesses  with  knowledge  and  experience  of  the  areas  
relating   to   the   Air   Graffiti   and   Urbadeus   applications   –   QR   codes,   3D  
modelling  and  social  media.  These  will  include  organisations  such  as  the  
Manchester   Digital   Laboratory,   the   Centre   for   Construction   Innovation,  
Social  Media  Manchester  and  Arup.  
5. Additionally,  for  user  testing,  MDDA  will  approach  citizens  who  have  been  
involved  in  the  DEHEMS  home  energy  monitoring  Living  Labs  project  and  
ask   them   to   be   involved   in   the   user   testing   session   for   APOLLON.   Those  
citizens  will  have  experience  of  previous  Living  Labs  processes  and  useful  
information  may  be  gathered  from  them  by  comparing  their  experiences  
of  previous  Living  Labs  processes  with  current  thinking.  

3.3 Brussels pilot

3.3.1 Use scenario

3.3.1.1 Concept
The   working   title   for   the   pilot   is   “Museum   Quest”.   Within   this   pilot   we   will  
implement  a  serious  game  to  increase  the  involvement  of  youth  with  the  exhibits  
in   a   museum.   This   is   done   by   providing   a   game-­‐based   motivation   to   absorb  
information   and   by   steering   the   player   towards   noticing   certain   important  

22    
Apollon – Deliverable 5.4
aspects   of   the   exposition.   The   innovation   in   the   presented   pilot   case   lies   in   the  
linking   of   a   real   and   a   virtual   environment   and   in   doing   this   by   means   of   a   game  
concept.   This   will   be   achieved   by   integrating   the   existing   virtual   technology   of  
3D2+  with  the  Internet  Of  Things  technology  (Air  Grafitti)  of  IBBT.    
In   terms   of   added   value   for   a   museum,   the   pilot   offers   two   use   cases.   The   first  
one   is   a   group   of   young   people   playing   a   game   in   a   museum.   This   can   be   done   in  
the   context   of   a   school   visit   or   a   visit   with   the   family.   The   second   use   case  
involves  non-­‐player  visitors  that  can  access  content  related  to  exhibits  on  their  
smartphones.  This  content  is  used  for  both  use  case  one  and  two.  In  use  case  two,  
non-­‐gaming  visitors  can  also  add  comments  to  the  exhibits  that  they  visit  in  the  
museum.  
Both  use  cases  can  be  combined,  to  offer  visiting  families  a  more  appealing  visit  
to   a   museum.   The   children   then   play   the   game,   while   the   parents   engage   in   a  
more  exhaustive  visit  along  the  lines  of  use  case  two.  

3.3.1.2 Scenario
In  this  section,  both  use  cases  are  discussed  in  a  more  hands-­‐on  way,  to  provide  a  
concrete  impression  of  how  the  pilot  will  operate.  This  scenario  will  function  as  a  
guideline  for  the  integration  of  the  various  technologies.    

Use  case  1:  the  Museum  Quest  game  


• The  users  have  or  loan  smartphones  on  which  they  can  see  a  badly  kept  
3D  museum  room  in  2030  in  which  certain  exhibits  are  missing.    
• They   are   told   that,   strangely,   all   the   stolen   exhibits   were   exposed   in   the  
museum  in  the  year  2011.  However,  much  information  has  been  lost  over  
the  years  regarding  the  stolen  objects.  The  user  is  asked  to  help  the  police  
identify  the  stolen  objects  by  going  back  in  time,  meaning  to  move  in  the  
real  museum  in  which  they  are  currently  located,  and  identify  the  missing  
exhibits.  
• Each   of   the   exhibits   is   marked   by   a   question   mark   in   the   3D   world.   The  
user   can   walk   around   in   the   world   and   click   on   the   question   marks.  
Clicking   on   the   question   mark   produces   an   overview   of   the   remaining  

23    
Apollon – Deliverable 5.4
information   regarding   the   exhibit.   The   users   are   asked   to   go   find   the  
matching  works  in  the  museum.  
• Some  or  all  of  the  pieces  in  the  real  museum  have  been  marked  with  a  QR  
code.  When  scanning  the  code,  the  user  is  presented  with  content  related  
to   the   exhibit   and   an   identification   code.   If   the   user   believes   they   have  
identified  a  missing  object,  they  can  enter  the  code  at  the  location  of  the  
missing  exhibit  in  the  3D  world.  If  it  matches,  they  get  points.  
• A  Twitter  account  is  set  up  for  the  game.  Key  events  that  take  place  in  the  
game,   like   players   successfully   matching   a   missing   exhibit   to   a   real  
exhibit,  are  logged  to  this  twitter  account.  The  twitter  account  can  then  be  
embedded   in   the   website   of   the   museum   to   provide   an   overview   of   the  
activity   of   the   game.   This   could   intrigue   visitors   of   the   website   and  
motivate  them  to  visit  the  museum.  In  addition,  the  twitter  account  can  be  
visualized  in  the  heads  up  display  of  the  3D  application,  to  give  players  an  
overview  of  what  other  players  are  doing  in  the  game.  

Use  case  2:  participation  of  museum  visitor  in  museum  exhibition  
• Before  entering  the  museum,  visitors  are  made  aware  of  the  fact  that  they  
can   access   exhibit-­‐related   content   using   their   smartphones.   However,  
they  are  told  that  they  need  a  scanner  application  to  do  so.  For  example  
OptiScan  for  iOS  costs  1.99$.    
• QR  codes  have  been  placed  close  to  exhibits.  Scanning  the  QR  code  using  
the   scanner   opens   a   browser   window   that   automatically   links   to   the   Air  
Grafitti   page   on   which   the   content   can   be   accessed.   This   can   be   text,  
images,  video  or  audio.  
• Visitors   are   also   offered   an   interface   to   post   comments   on   the   exhibit  
about   which   they   are   viewing   content.   They   also   have   access   to   a  
Facebook  “like”  button,  which  will  automatically  post  the  exhibit  to  their  
friend  network  on  Facebook.  Using  the  like  button  increases  the  exposure  
of  the  museum  and  its  exhibitions  to  the  public.  

24    
Apollon – Deliverable 5.4
3.3.2 Pilot set-up

3.3.2.1 Motivation for pilot reorientation


As  the  remainder  of  this  deliverable  will  elaborate,  the  pilot  that  will  be  carried  
out   in   Brussels   is   substantially   different   from   the   pilot   that   was   described   in  
deliverable  5.3  and  that  has  been  summarized  in  section  2.3.  The  reason  for  this  
reorientation  is  threefold:  
A   first   reason   is   that   there   are   a   number   of   hindrances   related   to   the  
implementation   of   the   campus   of   the   future   scenario.   The   main   obstacle   was   the  
slow   progress   in   completing   all   the   foreseen   infrastructure   to   establish   a  
campus-­‐wide  living  lab  representing  the  university  of   the  future.  Especially  the  
usage   of   a   student-­‐card   featuring   an   RFID   chip   and   the   linking   of   different  
databases   containing   student   and   personnel   information   proved   very  
cumbersome.   The   university   is   an   environment   with   a   flat   organizational  
structure,  in  which  decisions  need  to  be  taken  by  many  instances  before  they  are  
actually  implemented.  Unfortunately,  we  could  not  wait  for  the  decision  making  
process  on  this  to  be  completed  before  starting  to  roll-­‐out  of  the  Apollon  pilot.  
Secondly,   discussions   with   the   various   involved   SME’s   made   it   clear   that   the  
business  case  for  the  campus  of  the  future  was  not  (yet)  within  their  current  and  
future   business   roadmap.   This   is   why   we   are   switching   to   a   more   culture-­‐
oriented  pilot  that  features  more  overlap  with  the  pilots  that  will  be  conducted  
in   Paris   and   Manchester.   The   SME’s   are   interested   in   this   type   of   application,  
making   the   new   pilot   definition   more   of   a   win-­‐win   situation   for   all   involved  
parties.  
A  final  reason  why  we  adjusted  the  pilot  is  the  fact  that  a  museum  partner  was  
looking   to   experiment   with   a   similar   technology   set-­‐up   and   application   as   the  
type   of   pilot   we   are   offering.   Within   the   role   of   the   Living   Lab   as   a   broker   for  
innovation  between  SMEs  there  was  an  interesting  opportunity  for  a  synergetic  
cooperation   and   by   so   to   offer   a   possible   opportunity   for   each   of   the  
stakeholders  involved.  

25    
Apollon – Deliverable 5.4
3.3.2.2 Non-technical set-up
The   pilot   involves   collaboration   between   different   stakeholders,   each   with   a  
specific  responsibility:  
• The   local   Living   Lab:   The   responsibility   of   this   actors   does   not   only  
include  a  good  integration  of  the  various  technologies,  but  also  that  this  is  
in-­‐line   with   the   needs   and   requirements   of   the   hosting   partner,   i.e.   the  
museum.   Next   to   that,   they   also   are   responsible   for   involving   the   users   in  
the  development  and  evaluation  process    
• The  transfer  Living  Lab:  as  they  already  have  experience  with  one  of  the  
basic  technologies  that  will  be  part  of  the  integrated  pilot,  their  role  is  to  
provide   the   necessary   input   with   regard   to   user   experiences   on   that  
technology,  based  on  the  research  they  have  conducted  so  far.  
• Technology   providers:   The   technology   providers   involved,   3D2+   and  
IBBT,   are   responsible   for   integrating   their   technologies.   They   will   work  
together   in   developing   the   ‘Museum   Quest’   concept.   They   are   also  
responsible   for   describing   the   necessary   technology   set-­‐up   and   guide  
both   the   Living   Lab   and   museum   in   the   actual   set-­‐up   and   deployment.  
Next   to   the   integration,   they   will   provide   the   necessary   monitoring  
instruments  to  allow  the  logging,  needed  for  the  evaluation.  
• The  hosting  partner:  The  application  that  is  the  subject  of  the  pilot  will  be  
tested  and  evaluated  in  a  real  life  environment.  In  practice  this  will  be  a  
museum  setting.  The  museum  acts  as  a  full  partner.  This  mean  that  they  
will   not   only   use   the   application   in   their   daily   operations,   but   also   that  
they  will  provide  the  necessary  access  to  their  premises.  In  addition,  this  
actors   will   be   responsible   for   the   addition   of   the   exhibit-­‐related   content  
that  is  relevant  to  the  scenario.  

26    
Apollon – Deliverable 5.4
3.3.2.3 Technical set-up

Use  Case  diagram  

 
Figure  2:  use  case  diagram  for  Brussels  pilot  
As   can   be   seen   in   Figure   2,   both   gamers   and   non-­‐gamer   visitors   can   use   the  
functionality  that  will  be  developed  in  this  pilot.  The  non-­‐gaming  museum  visitor  
will   be   able   to   scan   QR   codes   and   receive   content   on   the   related   exhibit.   In  
addition  to  this,  the  gamer  will  use  this  content  to  match  the  missing  exhibits  in  
the  3D  world  to  the  exhibits  in  the  real  museum.    Also,  the  gamer  will  be  able  to  
monitor   the   progress   of   the   other   teams   that   are   playing   the   game,   through   a  
visualization  of  the  game’s  twitter  log.  A  similar  visualization  will  be  available  on  
the  museum’s  website,  in  order  to  draw  new  players  to  Museum  Quest  and  thus  
to  the  museum.  

27    
Apollon – Deliverable 5.4
In   terms   of   user-­‐generated   content,   both   the   gamer   and   the   non-­‐gamer   will   be  
able  to  use  a  “like”  button  to  post  the  exhibit  content  to  their  social  network  in  
Facebook.   Non-­‐gaming   visitors   will   also   have   the   ability   to   write   comments   on  
the  exhibits.  Although  perfectly  feasible  from  a  technical  point  of  view,  we  do  not  
believe  writing  comments  on  an  exhibit  is  something  one  would  do  while  playing  
the  game.   This   is   why   we   are   leaving  it  out  of  the  use  case  for  the  Museum  Quest  
game.  
Someone  who  has  access  to  the  appropriate  content  and  can  oversee  its  quality  
will   add   the   content   to   Air   Grafitti.   In   Figure   2,   this   role   is   called   the   “Museum  
content   provider”.   Most   museums   already   have   content   on   their   exhibits   for  
publication  in  e.g.  printed  catalogues  and  web  sites,  so  adding  the  content  will  be  
mainly   a   question   of   selecting   and   formatting   the   appropriate   content.   In  
addition   to   administering   the   content,   the   museum   content   provider   will   be   able  
to   print   a   QR   code   via   Air   Grafitti   that   can   be   placed   close   to   the   exhibit   it   is  
related   to.     Depending   of   the   time   frame   of   the   pilot,   these   QR   codes   can   be  
printed  or  engraved  on  a  durable  medium,  or  not.    
3D2+   will   develop   the   3D   world.   The   world   will   look   like   a   museum   that   has  
been   badly   kept.   The   world   does   not   have   to   match   the   actual   museum   to   match  
the  game  concept.  Air  Grafitti  will  be  used  to  provide  content  on  the  exhibits,  and  
generate  QR  codes  that  can  be  placed  close  to  the  exhibits  in  the  real  museum.  

28    
Apollon – Deliverable 5.4
Technical  architecture  

 
Figure  3:  software  and  hardware  deployment  in  the  integrated  scenario  

As  can  be  seen  in  Figure  3,  this  scenario  foresees  that  all  the  functionality  of  the  
game  can  be  used  on  one  smartphone  device  and  in  the  same  application.  The  3D  
application,   built   in   the   Shiva   3D   engine   technology3   used   by   3D2+,   will   be  
ported  to  a  code  base  that  can  be  executed  on  smartphones  using  either  iOS  or  
Android  as  operating  system.    
3D2+   will   also   integrate   a   QR   scanner   in   the   3D   application,   so   the   user   does   not  
need   to   leave   the   application   when   scanning   a   QR   code   and   displaying   the  
resulting  content.  

                                                                                                               
3  http://www.stonetrip.com/  

29    
Apollon – Deliverable 5.4
Once  a  QR  code  has  been  scanned  in  the  application,  the  content  that  is  hosted  on  
the   Air   Grafitti   server   will   be   read   using   the   Air   Grafitti   API.   This   API   can   be  
called  upon  through  REST  GET  requests  and  produces  XML  data  that  will  need  to  
be   parsed   by   the   application   in   order   to   be   displayed   in   the   3D   world,   or   in   a  
dialogue  window  on  top  of  the  application’s  heads  up  display.    
When  certain  events  occur  in  the  3D  application,  the  Twitter  API4  will  be  invoked  
and   specific   information   will   be   passed   in   XML   format.   This   Twitter   log   is   then  
visualized  in  the  3D  application  of  other  players  and  on  the  museum’s  web  site.  
When  gamers  or  non-­‐gaming  visitors  use  the  “like”  button,  data  is  sent  in  JSON  
format  to  Facebook’s  Open  Graph  API5.    
All   data   streams   that   will   need   to   pass   over   internet   are   requests   to   web  
platforms   that   produce   text,   images   or   videos   that   are   optimized   for   the   web.  
Therefore,   we   expect   the   application   to   be   able   to   read   and   display   exhibit  
content  using  a  HSDPA  connection  which  is  readily  available  from  Belgian  mobile  
carriers.   Should   the   architectural   structure   of   the   museum   prove   to   greatly  
impair  data  transmissions,  or  should  the  responsiveness  of  the  application  prove  
to   be   too   low   using   HSDPA,   we   will   need   to   look   for   alternatives,   like   installing   a  
temporary  Wi-­‐Fi  network  in  the  museum.  

3.3.2.4 Timing
A   number   of   different   tasks   will   need   to   be   undertaken   in   order   to   complete   this  
pilot.  They  are  the  following:    
1. Scenario   co-­‐design:   adaptation   of   the   game   scenario,   together   with   the  
museum   and   the   implementation   partners:   3D2+   and   IBBT.   In   this   task,  
more  research  needs  to  be  done  on  interface  design  and  technical  aspects,  
like   the   exporting   of   Shiva   3D   applications   to   mobile   operating   systems  
and  the  integration  in  Shiva  3D  of  a  QR  scanning  function.  (M13-­‐M15)  
2. Implementation   &   testing:   the   actual   creation   of   the   application,  
integration   of   3D2+   and   IBBT   technologies   and   testing   of   the   resulting  
application.  (M14-­‐M20)  

                                                                                                               
4  http://apiwiki.twitter.com/  

5  http://developers.facebook.com/docs/api  

30    
Apollon – Deliverable 5.4
3. Experiment   &   user   tests:   exposing   users   to   the   actual   application   and  
tesing  the  effect  of  the  application.  (M18-­‐M24)  

3.3.3 Technology adjustments

3.3.3.1 3D2+
3D2+   will   use   the   KidNet   platform   for   this   pilot.   KidNet   is   a   virtual   community  
for   children   in   which   each   user   has   its   own   login.   In   order   to   decrease   the  
budget,   we   will   use   existing   KidNet   graphics   in   the   pilot..   Several   existing   KidNet  
funtionalities   will   be   left   out.   For   example,   there   is   no   need   in   the   pilot   to   talk  
with   one’s   friends,   personalize   one’s   avatar   or   one’s   island.   This   means   the  
interface  of  the  program  will  have  to  suit  the  requirements  of  the  pilot.  
The  following  elements  need  to  be  developed  to  suit  the  pilot’s  game  design:  
o Text  explaining  the  game    
o The  design  of  the  3D  world  in  the  future  with  the  missing  exhibits.    
o Support  for  the  game  mechanics  that  are  part  of  the  pilot  :    

§ Players  can  match  real-­‐world  exhibits  with  missing  exhibits  


in  the  virtual  world.  
§ Each  time  the  player  matches  a  missing  exhibit,  this  exhibit  
appears  in  the  virtual  world.    
o Visualisation  of  Twitter  log  in  heads-­‐up  display  
o Integration  of  Facebook  “like”  button  in  heads-­‐up  display  
o Single  signon,  allowing  the  players  to  log  in  to  the  3D  application  
and  in  the  same  stretch,  with  Air  Graffiti.    

3.3.3.2 IBBT
The   Air   Grafitti   web-­‐based   application   will   be   used   by   non-­‐gaming   visitors   to  
access  content  on  exhibits  in  the  museum,  but  currently  has  a  distinct  look  and  
feel   that   does   not   necessarily   match   the   style   of   a   museum.   As   the   site   can   be  
skinned,  a  new  look  and  feel  should  be  applied  to  more  closely  match  the  style  of  
the  museum  in  which  the  pilot  will  be  deployed.  
Also,   the   second   use   case   described   in   3.3.1.2   mentions   the   possibility   to   “like”  
content   related   to   a   certain   exhibit.   This   like   button   needs   to   be   added   to   the   Air  
Grafitti  platform.    

31    
Apollon – Deliverable 5.4
Another  thing  that  needs  to  be  taken  care  of  is  the  printing  of  QR  codes  that  are  
large  enough  to  be  displayed  in  a  museum.  In  the  current  version  of  Air  Grafitti,  
the  generated  QR  codes  are  non-­‐printable.  

3.3.4 User involvement


The  user  involvement,  within  the  pilot  has  the  objective  to,  on  the  hand,  steer  the  
integration  process  and,  on  the  other  hand,  evaluate  the  pilot.  Therefore,  we  plan  
to  involve  the  users  during  the  pilot  phase  on  three  levels:  
1. Firstly,   the   end-­‐users   will   be   involved   in   the   shaping   process.   This   is   a  
two-­‐step   approach.   The   first   step   is   an   observation   phase   that   will  
investigate  how  people  are  currently  visiting  the  museum  and  looking  at  
the  various  exhibits.  This  will  be  done  through  ethnographic  observations  
in-­‐situ   in   which   we   will   focus   on   how   people   browse   the   museum,   how  
they   interact   with   the   artworks,   the   interaction   between   them,…   In   a  
second   phase,   the   integration   of   the   various   technologies   into   the   specific  
Museum   Quest   game   will   be   co-­‐designed   with   users   during   iterative  
sessions..   Here,   existing   results   of   user   research   from   the   different   core-­‐
technologies  used  (eg.  3D  technology  3D2+  and  Air  Grafitti)  will  act  as  a  
reference   point.     This   will   be   done   during   the   integration   and   set-­‐up  
phase.   The   co-­‐design   sessions   will   be   organized   with   the   specific   target  
groups   (students,   teachers,   families)   and   will   focus   on   the   requirements  
of   each   group.   During   these   sessions,   we   will   start   with   some   key-­‐
concepts     (based   on   the   existing   technology,   the   initial   scenario   and   the  
results   of   the   observation)   that   will   be   checked   with   these   users   and  
transferred  in  the  concrete  design  of  the  applications.(M14-­‐M15)  
2. Secondly,  the  users  will  be  involved  in  the  evaluation  process.  During  the  
deployment   phase   of   the   pilot   in   a   real-­‐life   setting,   we   foresee   a  
permanent   evaluation   exercise   with   the   ‘end-­‐users’   of   the   Museum   Quest.  
This  is  done  through  an  ex-­‐ante  and  post-­‐  evaluation  exercise  performed  
by  every  user  that  will  test  the  application  in-­‐situ.    (M16-­‐M20)  During  the  
ex-­‐ante  phase  we  will  make  a  thorough  profile  of  the  users  with  regard  to  
their  ICT  and  game  use  as  well  as  their  museum  experiences.  During  the  
evaluation,  a  permanent  logging  will  keep  track  of  their  activities  on  the  

32    
Apollon – Deliverable 5.4
application  level.  At  the  end  of  this  phase,  an  ex-­‐post  questionnaire  will  be  
conducted   to   evaluate   the   users’   experience   with   regard   to   the  
application.  
3. Thirdly,  we  will  involve  the  stakeholders  themselves  as  users  within  the  
general  post-­‐evaluation  process.  This  will  done  through  some  interactive  
workshops   in   which   all   stakeholders   (museum,   3D2+   ,   AirGrafitti   and   LL)  
are   involved.   (M20-­‐M24)   The   goal   of   these   workshops   is   not   only   to  
evaluate   the   application   and   service   as   such   but   also   to   investigate   the  
process   of   the   integration   and   the   cross-­‐border   Living   Lab   exercise.   Here,  
we  will  use  the  templates  from  WP1.  Part  of  this  research  will  also  focus  
on  how  this  has  helped  the  SMEs  in  their  business  development  activities.    

4. Evaluation tracking
The  evaluation  of  the  pilots  will  be  carried  out  following  the  questionnaires  and  
templates  provided  by  WP1  in  D1.3.    

WP5  Living  Labs  are  responsible  for  collecting  the  necessary  data  to  evaluate  the  
pilots   accordingly   to   WP1   requirements.   In   particular,   Living   Labs   will   be  
responsible   for   collecting   and   analyzing   user   feedback   during   the   “piloting  
activity   both   in   local   and   cross-­‐border   settings,   and   to   collect   and   analyze   SME  
feedback   about   the   benefits   and   problems   of   collaborating   with   a   cross   border  
network  of  Living  Labs.  

4.1 Transfer Living Labs evaluate SME technology based on user


feedback in cross-border settings
The  transfer  living  labs  will  be  responsible  for  evaluating  the  technologies  they  
are   piloting,   according   to   the   feedback   they   receive   from   normal   users,   experts  
and  local  stakeholders.  Living  Labs  will  track  two  kinds  of  user  data:  qualitative  
and   quantitative.   Qualitative   evaluation   will   be   done   through   the   analysis   of  
users  feedbacks  during  the  piloting  activities.  Since  each  pilot  foresees  different  
levels  of  user  engagement,  each  living  lab  will  have  to  define  its  methodology  for  
collecting  these  feedbacks.  One  example  is  the  co-­‐innovation  workshops  adopted  
for  the  French  Pilot.  Living  Labs  will  exchange  best  practices  to  achieve  the  best  

33    
Apollon – Deliverable 5.4
coherence   in   the   evaluation   method   in   order   to   obtain   comparable   data.  
Common   templates   for   collecting   user   feedback   will   be   defined   by   the   end   of  
January  2011  (M15).    

In terms of quantitative evaluation, each SME will record its technology logs during
the piloting activities in order to monitor how many users use the applications and
how much content they produce. The local living labs will make sure these logs are
active and up-to- date. The transfer living lab is responsible for analyzing the logs for
its pilot along with qualitative data.

These data will be collected during the pilot. The final evaluation will be completed
by the end of July 2011 (M21).

4.2 SME evaluation of the collaboration with Living Labs in the


cross-border experiments
In   order   to   collect   SME   feedback   about   their   collaboration   with   living   labs   in  
cross-­‐border   settings,   each   participating   SME   will   be   interviewed   two   times   :  
once  by  the  local  living  lab  and  once  by  the  transfer  living  lab.  The  local  living  lab  
will   interview   the   SME   about   its   cross-­‐border   experience   and   how   they  
collaborated   with   the   transfer   living   lab.   The   goal   is   to   identify   the   problems  
encountered   and   the   role   of   the   transfer   living   lab   in   supporting   the   SME.   The  
transfer   living   lab   will   interview   the   SME   about   its   collaboration   with   the   local  
living  lab.  The  goal  is  to  evaluate  how  the  local  living  lab  supported  the  SMEs  in  
preparing  and  conducting  the  cross  border  activity.  

Furthermore,  in  order  to  keep  track  of  new  contacts  and  business  opportunities  
that   SMEs   discovered   thanks   to   the   cross-­‐border   activity   in   APOLLON,   each  
Living   Lab   will   draw   a   graph,   representing   the   connections   (projects,   partners,  
users)   that   local   SMEs   had   at   the   beginning   of   the   cross-­‐border   pilot   They   will  
keep  this  graph  updated  with  new  connections  during  the  piloting  activity.    

34