1.

1 — About Us

Authentic Marketing.
Real Impact.

For over ten years, AgileCat’s team of senior-level talent

has inspired a wide range of brands, pioneering creative
paths for our clients through branding, design, public
relations, and social & digital media strategies. From
immersion to execution, AgileCat makes certain that
“we get you, and you get us”.
1.2 — Vision/Mission

Our Vision
To be recognized as a creative force
in branding, public relations and design,
delivering authenticity and innovation.

Our Mission
We engage as a team to propel our clients’
growth through collaboration, empowerment
and unparalleled results.
1.3 — The AgileCat Difference

The AgileCat Difference.

AgileCat believes in big ideas with
staying power. No two brands are alike, Expert Positioning
which is why every client benefits from
Event Planning
our custom approach to branding,
Speaking Opportunities
design and public relations.

Public
Digital Marketing Relations
Social Media Media Relations
Messaging
Vision
Media Training
Copywriting
Branding Awards

Brand Therapy
Logo Advertisements
Tagline
Catalyst Design
Website
Stationery Posters

Business Cards

Brochures
1.4 — Recognition

AgileCat has been

recognized as an
industry expert.
That’s why AgileCat is asked to be
part of the branding conversation in
regional and national media.
1.5 — The Art of Branding

Successful brands leave

lasting impressions.
Clients come to AgileCat in need of brand
clarity. Our thorough branding process leaves
no questions unanswered. AgileCat will evolve
any brand into one that realizes its full potential.

Branding Process

Understand Discover Define Express Launch Brand

Immersion Brand Therapy Catalyst Identity Execution Authentic
Goals Client Conversations Brand Attributes Brand Materials Advertising Positioned
Challenges Analysis Brand Challenges Website Digital Marketing Compelling
Research Understanding Brand Promise Creative Design Social Marketing Lasting
Participation Key Messages Public Relations
Name/Tagline
Marketing Plan
The AgileCat Process is confidential
and proprietary information.
1.6 — Before/After Logos

Before After ROI

Increased
from 70 to 100
private offices
in one year

Firm has
grown to be
a $200 million
organization

Expanded as
an international
brand, further-
ing footprint into
the UK, Sweden
and Tokyo
1.7 — Before/After Logos

Before After ROI

Secured
TD Bank and
Urban Outfitters
as clients post
branding

Revenue
growth from
$20M-$40M
in 3 years

Secured
$3.5 Million
contract post
branding
2.1 — GSK Generate Intro

Services—
Branding
Social Media
Digital Marketing

ROI—
20% increase in
interaction with
myGSK Intranet

AgileCat was given the charge by GlaxoSmithKline to brand an internal health

and wellness program available to their 23,000 employees. “Generate” resulted in
a bonded culture, increased participation in health-related activities and greater
interaction with the myGSK Intranet.
2.2 — GSK Generate Advertisement

YOU RE-CHARGED SOMETHING

BESIDES YOUR CELL?

BELIEVE in yourself, ENGAGE with GSK’s resources,

and ACHIEVE your health goals.

2.3 — GSK Generate Campaign

YOU RE-CHARGED SOMETHING

BESIDES YOUR CELL?

BELIEVE in yourself, ENGAGE with GSK’s resources,

and ACHIEVE your health goals.

2.4 — GSK Generate Email Blast
3.1 — Devon Hill BMW Intro

Services—
Branding
Design

ROI—
Reported Two
Record Quarters
in 25 Year History

Awards—
2009 Gold ADDY

AgileCat partnered with Devon Hill BMW to capitalize on the “famous blue
horse”, the dealer’s distinguished, yet underutilized icon. The unconventional
and whimsical advertising campaign took advantage of print, radio, internet, and
transit vehicles to shine the spotlight on Devon Hill BMW. As a result, the Main
Line dealer experienced record sales and an award-winning ad campaign.
3.2 — Devon Hill BMW Billboard
3.3 — Devon Hill BMW Train Platform Signage
3.4 — Devon Hill BMW Bus Wrap

Winner 2009 Gold ADDY

4.1 — Aqua Green Intro

Services—
Branding
Design

Aqua America approached AgileCat to develop a public awareness campaign

to boast the great strides the water company is making towards a sustainable
future. Realizing that differentiating in a market full of “green-washing” is a
difficult task, AgileCat went straight to the source and tapped into this
universal truth: Water is inherently green.
4.2 — Aqua Green Posters

Pipe Dream. Amped Up. Motoring On. Positively

Aqua reinvests in the aging Aqua built the second Aqua recycles used motor oil Aqua replaced its traditional
water infrastructure, so largest solar farm in PA, to heat two of our treatment fleet with hybrids, so that
that nature can do what so that nature can do plants, so that nature can do nature can do what nature
nature does best.

For Us Being Green

what nature does best.

For Us Being Green

what nature does best.

For Us Being Green

Charged. does best.

For Us Being Green

Comes Naturally. Comes Naturally. Comes Naturally. Comes Naturally.

To find out more about To find out more about To find out more about To find out more about
Aqua’s green initiative, visit Aqua’s green initiative, visit Aqua’s green initiative, visit Aqua’s green initiative, visit
our website. our website. our website. our website.

www.aquaamerica.com www.aquaamerica.com www.aquaamerica.com www.aquaamerica.com

4.3 — Aqua Green Vehicle Applications

For Us,
Being Green
Comes Naturally
HYBRID VEHICLE No.32

For Us,
Being Green
Comes Naturally
HYBRID VEHICLE No.32

HYBRID VEHICLE No.32

For Us
Being Green
Comes Naturally.

For Us,
Being Green
Comes Naturally
HYBRID VEHICLE No.32
5.1 — Overview

AgileCat has a wide range of campaign experience

working with industries such as healthcare, medical,
pharma, entertainment, luxury, and automotive.
5.2 — Media Buying

Media Buying
AgileCat has a powerful partner in
MayoSeitz Media, a national media and
sponsorship consulting agency with unique
brand positioning. In collaboration with
MSM, AgileCat builds brand recognition
through smart, creative media strategy
and implementation.
Clients Include

• Comcast • National Constitution • Drexel University

• Capital Blue Cross Center • Cabrini College
• Sunoco • Delaware County • ADP
• Hershey Entertainment Community College • Penn Medicine
• Trex • Subway • City of Philadelphia
5.4 — Social & Digital Media Strategies

Social & Digital Media

Strategies
AgileCat integrates digital and social
services into the marketing plan that
strengthen consumer engagement, raise
awareness, shift opinions, and create
experiences that get results.

Social Media Capabilities SEO Capabilities

• Content Strategy • Optimization strategy

• Action Plan Implementation • Performance Analysis
• Competitive Assessment • Web Analytics
• Data Analysis • Keyword Research
• Interim Reports • Competitive Analysis
• Paid Inclusion/Pay Per Click (PPC)
6.1 — The Art of Public Relations

A successful public relations

campaign can change a
company’s future.
AgileCat’s PR process is built on telling the right stories
to the right audience to maximize the impact of a laser-
focused public relations campaign.

PR Process

Immersion Creation Execution Measure

Goals Media Targets Distribution Population
Challenges Media Kit Media Relations Influence
Research Story Angles Feature Stories Ad Equivalency
Focus Pitch Letters Quote Positioning Sales
Participation Press Releases Speaking Opportunities Awareness
Relevant Trends Awards
Media Training
The AgileCat Process is confidential
and proprietary information.
7.1 — Rothman Institute Intro

Rothman Institute
The Rothman Institute physicians are experts in their ROI
specialty areas, leaders in clinical research, innovators • Over 17 million
in the development of advanced treatment methods and total impressions
technologies, contributors to hundreds of books and in 90 days
dozens of textbooks, and teachers of the orthopaedic
specialists of tomorrow. 6 months at a glance
• 513,453 Household
AgileCat’s charge was to design a public relations Impressions (TV)
campaign that highlighted Rothman doctors as rockstars • 2,770,483 Circulation (Print)
in their respective fields.
• 89,012,050 Unique Visitors
(Online)
• $300,000 + Ad Equivalency
7.2 — Rothman Institute Spotlight

“For Tiger to pull out in the final round, there

must have been considerable pain.”

“He must have been having some functional

disability with his upper extremity.”

“They’ll go on to have physical therapy,

anti-inflammatories, possible epidural steroids
and a very small percentage of those will
ever need to have anything more invasive
performed.”

–Dr. Alex Vaccaro

Spine Chief
Rothman Institute
7.3 — Rothman Institute Spotlight

“One-inch heels can increase the pressure on

your feet by about 22 percent.”

“Two inches can add up to 57 percent, and three

inches can add a whopping 76 percent.”

“Every pound you gain means an extra three

pounds of pressure in your ankle region.”

–Dr. Steven Raikin

Foot and Ankle Chief
Rothman Institute
8.1 — ParenteBeard Intro

ParenteBeard
ROI
Firm has
grown to be
a $200 million
organization

Parente Randolph came to AgileCat with a desire to tell

their story, their own way. AgileCat crafted messaging that
highlighted the firm’s values and expertise in the industry.
Beyond this endeavor was a long-term objective to highlight
some of the firm’s more interesting attributes – their
headquarters being in Philadelphia and exciting individuals
that don’t resemble your everyday accountant.

Messaging
Naming
Branding
Public Relations
8.2 — ParenteBeard Excerpts

Excerpts
“This merger will catapult us to the top
regional firm in the Northeast – we will
be stronger, more diverse and have even
greater talent,” said Ciaruffolli.

“Some regional firms are involved in

so many deals, they could give a few
of their clients a run for their money.”
– Mike Armstrong, Editor

“CEO Robert J. Ciaruffoli:

“We made the decision to
become the go-to firm in
the Mid-Atlantic region…”
8.3 — ParenteBeard Spotlights

Parente Randolph and AgileCat teamed

up for a media blitz when Parente
generously offered to replace stolen
funds. The crime occurred at Liberty
Place, (the firm’s headquarters), when
two thieves stole over $5,000 from a
fund-raiser benefitting Susan G Komen’s
Race For the Cure.
8.1 — Devil’s Den Intro

Devil’s Den
ROI
Ad equivalency for
PR coverage estimated
at $100,000

Devil’s Den came to AgileCat wanting to raise their profile as

one of the better gastropubs in Philadelphia. Over the course
of eight months, AgileCat has saturated the region with media
hits ranging from full page color spreads to interviews with the
Food Network and even constant chatter in the blogosphere.
During this time of heightened exposure, Devil’s Den also
landed one of the best chefs in the area, Alex Urena, who has
quickly become a media darling.

Public Relations
8.2 — Devil’s Den Excerpts

Excerpts
“Craig LaBan: “Gastropubs have become
a South Philly specialty, and this one has
the potential to be among the best.”

“The dark cherry wood furnishings inside

Devil’s Den glisten next to the rough
exposed brick walls…”

“In honor of those not feeling in the spirit

of St. Valentine this year, Devil’s Den will
be offering half priced drafts of Flying
Dog’s Raging Bitch Belgian IPA.”
8.3 — Devil’s Den Spotlights

“While my transition from fine dining to gastropub cuisine was

a change, I think that a sign of good chef is one who is able
to utilize his culinary expertise and experience to make whatever
he is working on a success.” — Alex Urena
“AgileCat is my top choice when it comes
to painting and spreading your vision.”
–Pat Croce
AgileCat.com Peter Madden
Founder/President
peter@agilecat.com

1818 Market St., Suite 220 Amber Kealey

Philadelphia, PA 19103 Director of Public Relations
T 215.508.2082 amber@agilecat.com
F 215.241.1193

Alexandra Doyle
Director of Brand Strategy
alexandra@agilecat.com