TABLE OF CONTENTS

1. Project Ideology

2. Ports of Gujarat

3. Business Profile

4. SWOT Analyses

5. Organizational Structure & FAQ’s

6. Proposed Location
[1] PROJECT IDEOLOGY

Proposed Business Plan intend to show the way how to Explore the new
avenues to generate the business for maximizing the Profits of the
company in a given time period

This project concentrates on the Ocean Exports done from Inland

Container Depot (ICD) SABARMATI. And also studies few of the GUJARAT
ports from where the Exports are coming up for the Entire North-Western
India.

Ocean Exports – Import, in India is mainly dependent on the

a) Political relation of India with the Trading Country.
b) Trade Policies of WTO.
c) Commodities and Sectors of Exports.
d) EXIM Policies of the Government and related subsidies attached to it.

Various Trading Destinations

a) FAR EAST sector which consists of countries like CHINA, MALAYSIA,
NEWZLAND, JAPAN, etc.
b) MED sector, which consists the countries like Iran, Iraq etc.
c) CIS Destinations are the Ports and Places of Russian Continent.
d) EUROPEAN sector consists of the countries of European Continent.

Inland Container Depot.(ICD)

An ICD is a Dry Port; where in Custom Clearance is carried out for the
Purpose of Import or Exports.
Before we understand the Details of ICD and custom clearance it is
important to know that, Custom clearance can be done IN FACTORY, AT
ICD, or even AT PORT. There are authorized custom Agents which do the
Custom Clearance procedures.
An Inland Container Depot is located where in there are no ports, and
hence an Inland container depot works as a Dry Port. From here the
custom Cleared cargo is carried either by Railways or by Road Transports
to the Port. In India CONCOR (Container Corporation of India) is the
Governing authority of the ICD’s.
2. Ports in GUJARAT:

F
[3] BUSINESS PROFILE:

Description of Business:

Freight links International is a Freight Forwarding company. The nature of

business is like an agent. Promptly know as NVOCC (Non vessel Operator
Container Consortium).
A Freight Forwarder is different from a Custom Clearance, and the Whole
area of operation revolves around Forwarding of Import/Export.

Targeted Market and Customers

The target market and customers range from “SHIPPERS” – (One who
Imports /Exports), to CHA’s (Custom Clearance Agents).
A Freight Forwarder serves as a Sales representative for a Shipping Line,
It acts as a source of business for the Custom Clearance Agents, and
directly a forwarder provides and arranges for requirements of Import and
Export for a manufacturer.
We are focusing to the upcoming SEZs, EOUs & Duty free Zones which are
coming across the country.

[4] SWOT Analysis:

 • Strength
o Can attain Contractual rates specific to shippers from certain
lines.
o Best customer service.
o Good rates for sectors like SOUTH CENT AMERICA, EURPOE
(Base Ports) CIS Destinations.
o Transportation Contract.
o World Wide network of Agents.
o Work Liberty and Space for innovation.
• Weakness
o Basic Requirements like Brochures, Dairies, and Gifts etc, not
available.
o No Sales lead generation.

• Opportunities
o JODHPUR Nominated Shippers – can take their prepaid
shipments.
o Guar Gum - Dessa, Palanpur, unjha.
o Pharma Companies.
o LCL shipments.
• Threats
o Competition from Other forwarders.
o Lines directly approaching shippers.
o CHA’s doing both forwarding and Clearing.

SERVICE MARKETING:

• Product.
• Price.
• Place.
• People.
• PROCESS.
• PHYSICAL EVIDENCE.
• PROMOTION.
 Organizational Structure

MANAGER

Asst. Mgr Asst. Mgr Asst. Mgr Asst. Mgr ICD

SALES ADMIN Operations(AIR) Operations

Exec 1. Exec 1.

Transport
Cust. Service Exec Senior Exec
Exec

Cust. Service Exec Senior Senior Exec - 1

Exec. Doc Exec. Doc
Officer-1
Exec - 2
Cust. Service Exec
Officer Docs.
Exec - 3
Officer-2
Cust. Service Exec

Peon Peon Peon

 FAQ’S:

1. What the business is :

* The Basic Business is to carry on the Freight Forwarding. A NVOCC is
an agent who works on behalf of the Shipping line and the CHA, to for
seek the Import/Export from the Manufacturer.

2. What market you intend to service, commodity wise;

* As per the market analysis following are the commodities:-

 MECHANICAL ENGINEERING
Hydraulic Equipments, Material Handling Equipments, Tools ,Pumps,
Submersible Pumps Valves, Pipe Fittings, Welding Equipments &
Accessories , Utensils

MACHINERY
Printing Machinery, Chemical Machinery, Textile Machinery,
Construction Machinery, Chemical Plant, Pharmaceutical
Machinery, Fabrication, Dies, Cylinder Liners Auto

 METALLURGICAL
C.I. Castings, Forging , Heat Treatment Shop, Aluminium & Steel
Rolling Mills

 ELECTRICAL & ELECTRONICS

Cables & Wires, Control Panels, Electric Motors, Switchgears,
Transformers , Switches

 INSTRUMENTATION
Process Control Instruments, Industrial Automation Systems,
Measuring Instruments , Temperature Controller

 CHEMICAL
Dyes, Reactive Dyes,Acid (Azo) Dyes , Dyes Intermidiate , Paint,
Direct Dyes,Textile Chemicals, Paper Chemicals, Construction
chemicals, Paint Chemicals,Leather Chemicals, All types of
Adhesive
 RUBBER
Rubber Parts Industrial, O Rings, Gaskets , Oil Seals, Belts, Rubber
Rollers

 LEATHER
Leather Luggage , Leather Footware etc.

 SERVICES TO INDUSTRIES
Builders & Building Material Suppliers, Printing Press , Hotels, ,
Insulating Contractors, Interior Designers

3. Why you can service what market better than your competition;

Being a Multinational company in the field of Freight Forwarding,

FreightLinks International has 12 branches all over Indian subcontinent,
and has a very strong network of agents all around the globe.
One of our major strengths is Major Contracts with major lines operating
from Major Ports in India.

4. Why you have chosen your particular location;

The business Development plan revolves all around the Gujarat Market of
Exporters and Importers. Ahmedabad is becoming the Hub for shipments,
as the Ports of Gujarat Like, Kandla, Mundra, Pipavav, etc are flourishing
in a big way. So Location of Ahmedabad is most appropriate in terms of
business development Plan.

LOCATION FOR BUSINESS DEVELOPMENT PLAN

A NEW BRANCH PROPOSAL AS A TOOL FOR BUSINESS DEVELOPMENT

KANDLA BRANCH PROPOSAL AND PLANNING….

Problem Statement:

The purpose of this proposal is to outline the need for a branch office in
KANDLA port (GUJARAT) that analyzes the design and importance of
business project proposals.

Introduction/Background

KANDLA branch proposal is typically intended to produce some kind of

change in the organization in terms of GROWTH (Market & Revenue).
Historically viewing the trends and opportunities this new initiative will be
a means for Freight Links to take initiative in a totally new market and
upcoming hub for the Ocean EXIM, benefiting the company on for
Expansion and growth.

We at Freight Links are proud to Provide TOTAL Logistic solutions through

our global network of agents and memberships in most renowned
associations at all corners of the world. There is a need for a Branch in
terms of both Expansion plan and to cash on the Opportunities, bringing
home the potential shippers that are not touched by our trade experts and
competitors.