Name: ___________________________________ Age: ____________

Address: _____________________ Gender: _______________

01) Occupation:

SNO OCCUPATION NO.OF PERCENTAGE

RESPONDENTS
1 SELF-EMPLOYED 14 14%
2 HOUSE-WIFE 20 20%
3 SERVICE 16 16%
4 BUSINESS 15 15%
5 STUDENT 35 35%
TOTAL 100

OCCUPATION

14% SELF EMPLOYED

35% HOUSE-WIFE
20% SERVICE
BUSINESS

15% 16% STUDENT

Analysis and Interpretation:

The above charts depicts the occupation of the respondents. It is obsereved that 14% of
respondents are self-employed. 20% of the respondents are house-wife’s. 16% of them fall in
service sector. 15% of them have their own business and 35% of the respondents are students.

02) Monthly Household Income:

Rs.10, 000 - Rs.15, 000 Rs.25, 000 - Rs.30, 000 Rs.15, 000 - Rs.20, 000
  Rs.30, 000 – Rs. 35,000 Rs.20, 000 - Rs.25, 000 Rs.35, 000 & above

SNO MONTHLY HOUSE NO.OF PERCENTAGE

HOLD INCOME RESPONDENTS
1 10000-15000 33 33%
2 15000-20000 34 34%
3 20000-25000 21 21%
4 ABOVE 25000 12 12%
TOTAL 100

MONTHY HOUSE

12%
Analysis and Interpretation:
The above charts depicts the Monthly house hold income of the respondents. It is observed that
33% of respondents fall in the category of 10000-15000. 34% of the respondents belong to the
category of 15000-20000. 21% of the respondents fall in the income group of 20000-25000. 12%
of them fall in the income group of above 25000.
33%
21%

03) Languages spoken at home most frequently:

SNO
Telugu  English
LANGUAGE
Hindi
NO.OF
34%
Others__________
PERCENTAGE
RESPONDENTS
1 TELUGU 45 45%
2 ENGLISH 24 24%
3 HINDI 19 19%
4 OTHERS 12 12%
TOTAL 100

LANGUAGE SPOKEN AT HOME

12%
TELUGU
19% 45% ENGLISH
HINDI
OTHERS
24%

Analysis and Interpretation:

The above charts depicts the frequent language spoken at home of the respondents. It is
observed that 45% of the respondents talk in telugu. 24% of the respondents speak English. 19%
of the respondents speak hindi at home and the rest 12% speak other language(Punjabi,Marathi)

05) Language spoken outside home:


 Telugu  English Hindi Others___________
SNO LANGUAGE NO.OF PERCENTAGE
RESPONDENTS
1 TELUGU 42 42%
2 ENGLISH 34 34%
3 HINDI 15 15%
4 OTHERS 09 09%
TOTAL 100

LANGUAGE SPOK
Analysis and Interpretation:
The above charts depicts the Most frequent language spoken by them outside home of the
respondents. It is observed that 42% of the respondents speak telugu. 34% of the respondents
speak English outside home. 15% of them speak hindi and the rest 9% speak other
language(Punjabi,Marathi) at times.

06) What do you think is most famous about Vijayawada?

 Handi-Crafts  Cuisines  Garments Automobile Railway Station Others_________
SNO FAMOUS PLACE NO.OF PERCENTAGE
RESPONDENTS
1 Handi-crafts 26 26%
2 Cusines 14 14%
3 Garments 32 32%
4 Automobiles 12 12%
5 Railway Station 16 16%
TOTAL 100

FAMOUS PLACE

16% HANDICRAFTS
26%
CUISINES
12%
RAILWAYSTATION

14% AUTOMOBILES

32% GARMENTS

Analysis and Interpretation:

The above charts depicts the Monthly house hold income of the respondents. It is observed that
26% of the respondents thinks that Handicrafts are more famous about Vijayawada. 14% of the
respondents think it’s the delicious cuisines. 32% of the respondents feels that Railway station is
the familiar place. 12% of the respondents feels automobiles and 16% of them thinks that
garments are the one for which vijayawada is familiar about..

07) A. Living here for: ________ (Years/Months)

Own house Company house Rental basis
SNO LIVING PLACE NO.OF PERCENTAGE
RESPONDENTS
1 Own house 44 44%
2 Company house 21 21%
3 Rental basis 35 35%
TOTAL 100

LIVING

35% OWNHOUSE
44%
COMPANY HOUSE
RENTAL BASIS

21%

Analysis and

Interpretation:
The above charts depicts the Living pattern of the respondents over the years. It is observed that
44% of the respondents live in own-house. 21% live the company house provided to them. 35%
of the respondents are living on rental basis over the years in Vijayawada.
B. Any specific reason for selecting this area where you live ____________
SNO LIVING NO.OF PERCENTAGE
RESPONDENTS
1 Job 59 59%
2 Business LIVING 41 41%
TOTAL 100

41%
JOB
BUSINESS
59%
Analysis and Interpretation:
The above charts depicts the Living pattern and the specific reason of the respondents. It is
observed that 59% are living for the purpose of their jobs. 41% of the respondents are looking
after their own business.
08) Percentage Analysis of Age group of respondents
SNO AGE-GROUP FREQUENCY PERCENTAGE
1 16-24 48 48%
2 25-32 22 22%
3 32-40 16 16%
4 41-45 14 14%
TOTAL AGE GROUP 100

14%
16-24

16% 48% 25-32

32-40
41-45
22%

Analysis and Interpretation:

The above charts depicts the Age group of the respondents. It is observed that 48% of the
respondents fall in the age group of 16-24. 22% of the respondents fall in the age-group of 25-32.
16% of the respondents fall in the age group of 32-40. 14% of the respondents fall in the age
group of 41-45.

09) Do you own the following?

 Particulars No. Brand Name
Car
Two Wheeler
Credit Card
TV
Mobile Operators name
Phones

Entertainment Habits
10) Which Newspaper do you read regularly?
 Eenadu  Andhra jyothi  Sakshi  Deccan Chronicle
 The Hindu  Economic Times Vaartha  Times Of India Others
SNO NEWS PAPER FREQUENCY PERCENTAGE
1 HINDU 18 18%
2 EENADU 31 31%
3 SAKSHI 21 21%
4 ECONOMIC TIME 14 14%
5 DECCAN 16 16%
CHRONICLE
TOTAL 100

NEWS PAPAER

16% 18% HINDU

EENADU
14% SAKSHI
ECONOMIC TIMES
31%
21% DECCAN CHRONICLE
Analysis and Interpretation:
The above charts depicts the news paper of the respondents that they prefer. It is observed that
18% of the respondents read Hindu. 31% of them read Eenadu. 21% of the respondents read
Sakshi. 14% of them prefer Economic times as their daily and 16% of them prefer Deccan
chronicle as their daily News paper.

10) Which Radio channel do you listen to more? <Need to

Radio mirchi(98.3) Big FM (92.7) Rainbow FM(102.2) RedFM(93.5) Others
SNO RADIO CHANNEL FREQUENCY PERCENTAGE
1 Radio mirchi 32 32%
2 Big f.m 14 14%
3 Rainbow f.m 08 08%
4 Red f.m 46 46%
TOTAL 100

RADIO CHANNEL

32% RADIO MIRCHI

46% BIG F.M
RAINBOW F.M
RED F.M
14%
8%

Analysis and Interpretation:

The above charts depicts the shopping habits of the respondents. It is observed that 46% of the
respondents listen to Red F.M. 8% of the respondents says that they listen to Rainbow F.M. 145
of the respondents will listen to big F.M and 32% of the respondents listen to Radio mirchi
channel.
12) Which TV Channel do you watch most frequently?
  E-TV  Gemini Sakshi-news TV-9
 MAA TV ABN news Zee News
 Star Plus HBO DD News  Sony Sony Max
Star Sports ESPN Discovery Star Gold  DD 1 NDTV  Star
Movies
SNO TV CHANNEL FREQUENCY PERCENTAGE
1 E-TV 21 21%
2 GEMINI 19 19%
3 SONY 24 24%
4 STAR PLUS 31 31%
5 MAA-TV 09 09%
6 SAKSHI NEWS 05 05%
7 TV-9 21 21%
TOTAL 100

TV CHANNEL
0% 0%
E-TV
16% 16% GEMINI
4%
SONY
7% 15% STAR PLUS
MAA-TV
24% 18% SAKSHI-NEWS
TV-9

Analysis and Interpretation:

The above charts depicts the Television channel of the respondents that they frequently watch.
It is observed that 16% of the respondents watch E-tv. 15% of the respondents watch Gemini.
18% of them watch Sony. 24% of the respondents watch Star-plus. 07% of them watch Maa-tv.
04% the respondents watch Sakshi News. 16% of the respondents watch Tv-9 regularly.

13) Do you use internet?

Yes No
SNO INTERNET USAGE FREQUENCY PERCENTAGE
1 YES 81 81%
2 NO 19 19%
TOTAL 100

INTERNET USAGE

19%

YES
NO

81%
Analysis and Interpretation:
The above charts depicts the usage
of Internet by the respondents. It is observed that 81% of the respondents use Internet. 19% of
the respondents do not use Internet.
14) If yes where?

 Office College Cyber Cafe Home
SNO INTERNET USAGE FREQUENCY PERCENTAGE
1 OFFICE 42 49%
2 COLLEGE 29 29%
3 CYBER CAFÉ 11 11%
4 HOME 18 18%
TOTAL 100

INTERNET USAGE

18%
OFFICE
42% COLLEGE
11%
CYBER CAFÉ
HOME
29%

Analysis and Interpretation:

The above charts depicts the different places of the Internet usage by the respondents. It is
observed that 42% of the respondents use internet at office. 29% of them use Internet at college.
11% of the respondents use Internet at Cyber-café. 18% of them use Internet at home.
15) What do you use the internet for?
Information News Offers & Discounts Chatting E – Mails
SNO INTERNET USAGE FREQUENCY PERCENTAGE
1 INFORMATION 17 17%
2 NEWS 12 12%
3 OFFERS&DISCOUNTS 11 11%
4 CHATTING 32 32%
5 E-MAILS 28 28%
TOTAL 100

INTERNET USAGE

17% INFORMATION
28%
NEWS
12% OFFERS&DISCOUNTS
CHATTING
11%
32% E-MAILS

Analysis and Interpretation:

The above charts depicts the reasons for internet usage of the respondents. It is observed that
17% of the respondents use Internet for Information searching. 12% of the respondents use
internet for News. 11% of the respondents use Internet for sp.Offfers and Discounts. 32% of
them use for chatting. 28% of the respondents use Internet for checking the mails.

16) Where do you go for recreation? And how often you go there?
a) Pubs/Disco ___________ e) Café’s ____________
 b) Restaurant ___________ f) Clubs/Gyms ____________
c) Movies/Plays ___________ g) Parks ____________
d) Shopping ___________ h) Others (if any) ____________

SNO RECREATION FREQUENCY PERCENTAGE

PLACE
1 Restaurant 17 17%
2 Movies 23 23%
3 Shopping 24 24%
4 Cafes 11 11%
5 Clubs/gyms 16 16%
6 Others 09 09%
TOTAL 100

RECREATION PLACE

9% RESTAURANT
17%
MOVIES
16%
SHOPPING

11% 23% CAFES

CLUBS/GYMS

24% OTHERS

Analysis and Interpretation:

The above charts depicts the Recreation place of the respondents that they prefer for spending
their leisure time. It is observed that 17% of the respondents visit Restaurants. 23% goes out for
movies. 24% of the respondents go out for shopping. 11% of the respondents use to go for café
with friends. 16% of the respondents hit Gym. 09% of the respondents thinks others(going to
friends house or chatting with them, few may visit parks).
Shopping Habits
17) Who usually accompanies you for shopping?
 Spouse Children Mother Siblings Relatives Father Friends
SNO SHOPPING HABITS FREQUENCY PERCENTAGE
1 Friends 23 23%
2 Children 31 31%
3 Relatives 32 32%
4 Others 14 14%
TOTAL 100

SHOPPING HABITS

14%
23% FRIENDS
CHILDREN
RELATIVES
32%
31% OTHERS

Analysis and Interpretation:

The above charts depicts the shopping habits of the respondents. It is observed that 23% of
them accompany friends for shopping. 31% of them are accompanied by their children. 14% of
them are accompanied with their relatives. 14% of the respondents are accompanied by others
(parents, colleagues) in their shopping.

18) What do you like to shop the most?

 Clothes Accessories Shoes Jewellery Cosmetics Others ___
SNO SHOPPING HABITS FREQUENCY PERCENTAGE
1 Clothes 44 44%
2 Accessories 25 25%
3 Shoes 15 15%
4 Jewellery 16 16%
TOTAL 100

SHOPPING HABITS

16%
CLOTHES
44% ACCESSORIES
15%
SHOES
JEWELLERY
25%

Analysis and Interpretation:

The above charts depicts the shopping habits of the respondents. It is observed that 44% of the
respondents buy clothes mostly. 25% of them buy accessories. 15% of the respondents shop for
shoes mostly. 16% of the respondents says that they mostly shop for purchasing jewellery.

19) Where do you shop from?

Roadside/Unbrand Departmental Shopping Boutiques Designer
ed Shops Stores Malls Shops
Casuals
Formals
Ethnic Wear
Western Wear
Perfumes &
cosmetics
Shoes
Watches
Home furnishings
Electronics
Others(specify)
SNO SHOPPING HABITS FREQUENCY PERCENTAGE
1 Unbranded shops 40 40%
2 Departmental stores 25 25%
3 Shopping malls 17 17%
4 Boutiques 18 18%
5 Designer shops 00 00%
TOTAL 100

SHOPPING HABITS
0% UNBRANDED SHOPS

18% DEPARTMENTAL
STORES
40%
SHOPPING MALLS
17%
BOTIQUES

25%
DESIGNER SHOPS

Analysis and Interpretation:

The above charts depicts the shopping habits of the respondents. It is observed that 40% of the
respondents shop at the unbranded shops(like Vastralatha-a biggest cloth market for
Vijayawada, for all kinds of wears and in all seasons). 25% of the respondents visit the
Departmental stores. 17% of the respondents shop at shopping malls. 18% of the respondents
shop at the boutiques(small ones mostly done at home).

20) Which departmental store do you frequent for the following?

Shopping stores No of respondents Percentage

Big bazaar 45 Apparels 45%of the people purchase apparels once
63%
M&M 25 25%
in 3 months
Tipsy Topsy 19 19%
BIG BAZAR Watch 47% of the people purchase Watches once
Reliance Trends M&M 11 11%
TIPSY TOPSY RELIANCE TRENDS in a year
Shoe 75% of the people purchase Shoes once in
a year
11%
Perfumes & 80% of the people purchase perfumes
19% 45% cosmetics once in a month
Electronic items 60% of the people purchase Electronic
25% items between 3-6 months
Home furnishings 40% 63% of the people purchase More
than a year
Analysis and Interpretation:
The above charts depicts the shopping habits of the respondents. It is observed that 45% of the
respondents says that they visit Bigbazar frequently for shopping. 25% of the respondents visits
M&M . 19% visits Tipsy Topsy and the rest 11% visit Reliance trends for their shopping

SHOPPING FREQUENCY NO OF RESPONDENTS PERCENTAGE

Once in a months 46 46%
Once in 3 months 39 39%
Once in 6 months 15 15%

shopping frequency

15%
Once in a month
46%
Once in 3months

39% Once in 6 months

Analysis and Interpretation:

The above charts depicts the shopping habits of the respondents. It is observed that 46% of the
respondents says that they go shopping once in a month. 39% of the respondents will go once in
3 months. 15% of the respondents says that once in 6 months or on occasions will be out for
shopping.

AGE GROUP ONCE IN A ONCE IN 3 ONCE IN 6 TOTAL

 MONTH MONTHS MONTHS
16-24 15 10 11 36
25-32 10 8 14 32
33-40 5 9 5 19
40-45 4 5 4 13
Total 34 32 34 100

Analysis and Interpretation:

The above charts depicts the shopping habits of the respondents. It is observed that 34% of the
respondents of all age groups do shopping once in a month of which the age group between 16-
24 are the majority group.

21) A. Why do you go to following stores?

Consolidated mean ranks of parametre
Proximity Facilities Variety
Name of Store (Time / (Car park / Price Customer Others
Brand Style
Convenience) A/c Service (Specify)
/ Ambience)
Reliance trends
M&M
Tipsy topsy
Pantaloons
Kalanjali
Big Bazaar
Others(specify)
B. Which is the single most critical factor?
SNO CRITICAL FACTOR NO OF RESPONDENTS
1 PRICE 34
2 REFUND/EXCHANGE 16
3 CUSTOMER SERVICE 10
4 PROXIMITY 4
5 VARIETY 15
5 EVERY THING UNDER ONE ROOF 21

CRITIC

Analysis and Interpretation:

21%
The above charts depicts the shopping habits of the respondents. It is observed that 34% of the
respondents thinks that price is the most critical factor for visiting the Big bazaar. 16% of the
respondents thinks that the stores refund and exchange policies which draw them to the store.
10% of the respondents says that customer service is the one reason to visit the store. 4% of the
respondents thinks it the proximity. 15% of the respondents says the critical factor is the variety
that they offer to the customers and 21% of the respondents says that it is everything under one
roof of the goods is the most critical factor that makes their shopping easy.

15%
22) Have you heard of Shoppers’ Stop? Yes No
SNO OPINIONS NO OF RESPONDENTS
1 YES 58
2 NO 42

SHOPPERS STOP

42% YES
NO
58%

Analysis and Interpretation:

The above charts depicts the shopping habits of the respondents. It is observed that out of the
total of 100 respondents only 58% of them are aware or heard about Shoppers stop and the rest
42% are not aware of the store.

23) How did you come to know about Shoppers Stop?

Word of mouth News papers Hoardings Mobile Vans
Visited a store TV Others ______
SNO MEANS NO OF
RESPONDENTS
1 Word of mouth 35
2 News papers 09
3 Others(Internet) 45
4 Hoardings 11
Analysis and Interpretation:
The above charts depicts the shopping habits of the respondents. It is observed that 35% of the
respondents says that only through word of mouth they came to know about the shoppers stop.
9% of the respondents sees that they had seen the ad in the national newspapers. The majority of
respondents i.e., 45% of them says that they are aware of Shoppers stop through other
means(Internet). And 11% of them they came to know through the hoardings.

24) Which mode of transport you use for going to shopping?

Public Transport Two Wheelers Car Bicycle
SNO TRANSPORT NO OF RESPONDENTS
1 Public Transport 25
2 Two wheelers 30
3 Car 45
4 Bicycle 00

SHOPPERS STOP
0%

25% Public transpot

45% Two Wheelers
Car

30% Bicycle

Analysis and
Interpretation:
The above charts depicts the shopping habits of the respondents. It is observed that 45% of the
respondents use car as the mode of transportation for shopping. 30% of them use two wheelers
and the rest 25% of the respondents use public transport.
25) Would you visit our store coming up in Vijayawada (Eluru.Road)? Yes No
SNO VISIT FREQUENCY PERCENTAGE
1 YES 91 91%
2 NO 09 09%
TOTAL 100

SHOPPERS STOP

9%

Yes
no

91%

Analysis and Interpretation:

The above charts depicts the shopping habits of the respondents. It is observed that 91% of the
respondents had shown their willingness in visiting the new store going to be launch in Eluru
Road.
26) Would you recommend us to others? Yes  No
SNO VISIT FREQUENCY PERCENTAGE
1 YES 84 84%
2 NO SHOPPERS16STOP 16%
TOTAL 100

16%

Yes
no

84%

Analysis and Interpretation:

 The above charts depicts the shopping habits of the respondents. It is observed that 8% of the
respondents had reacted positively in recommending the store for others.