ie FASHION BUSINESS JUMPSTART GUIDE_ Have you always dreamed of starting your own fashion line? Alfie, uncting a tring fasion abel may sm tka mission impose, ‘You may tink. You have ta kro someone..G0 to desgn school... ust have money o bun. Not so. “The good news is hat peopl tom al waks oie have sn abet nd grat success nthe wer of ‘ashion. The even better news 6. you rely Want 10 yOu can oo. ‘As aFoshon Business Consultant Ive counseled everyone fom fashion students to clr o everyday {os on what takes to crete aproftabe fashion label. t's really not rocket sclnce, But is a process In this bok 1 share wth you 5 Key tops that wl ap you umostart the unc of your abel and put ‘you an th edo bacoming that fabulous ston enimpranr you've aways wanted to be, ‘Soe you ready to stop creaming and get moving? Let's Do IttTRE FARIION BUMRESS JUNPSTART CIDE [is CRAFTING YOUR BRAND “The tury ting about asion hat somthing can go tom being totaly none day to ready out the net. Ths loveate dynamic is why before you star creating one sale garment you shoud craft s brand that proves context to eventing you crest ‘Your brandis the hear and sou of your company, tines consist theme of mages, iss an values that help you to frm relationship wih your custemars. “The ulate gal that tis lionsip helps you estas a strong emotional connecton to your customers and necessary juss a cher ‘cost for your goods, ‘So how do you come up with a brand anyway? For the stylshy ncned the branding press fot easier than It oul befor compar stating fom a blank sat. Your brand doosn' have to ‘bog with arhing hen tke mark esearch or tod arayss. For mary ashen entrepreneurs great branding Gan easly begin vith, ‘Some ofthe biggest brands nfashion are amost ental othe peopl that rated them. Think about he Al-Amercan Ralph Laure, Th Vary Fink [Seay Jonnson andthe Urban Prncess Kora Lee Simmons of aby Phat Ina nutsal. Yess tre lat of nes your brand oan spy be you. \Wnaner you decide o base your rand on your own personaly or anther musa, it's rial to got your concept down on paper so yee alo to ‘lays hoop itn perspective.MAKIN 1. ip Mesto and product mages rom magazines tat ausate your brand vison. 2. Think of seme hey descrpie words that descnbe the ook fl and energy your brand aiming foc. Exampiss include pases Ike Caloris 00h Urban-Chi.ato-Gam, “This lt bacome your mood and nsokaton tempat. wal as your bend tx wl serve as the checks fr everthing your compa does. From the sve oF your latest callastion tthe dain of your webs, make searing you px your anes on fis tn he trac parametrs you've st creat. Using a bran crea salogy suchas the one!ve jt cine wl lp St your company up forth ong term francis ‘Success @compaling brand can prove.