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BEHAVIOURAL PERSPECTIVE
John B. Watson 1878 – 1958
Studies focused on behaviour rather then the brain
Stimulus-response psychology
Perspectives in Psychology cont.
COGNITIVE PERSPECTIVE
Mental processes
Perceiving; remembering; reasoning, deciding, problem
solving
PSYCHOANALYTIC PERSPECTIVE
Sigmund Freud 1865 – 1939
Action caused by processes that are unconscious
Perspectives in Psychology cont.
PHENOMENOLOGICAL PERSPECIVE
Called humanistic because they emphasize the drive
toward growth and self-actualization
Subjective experience – inner life not behaviour
We are not acted on by forces beyond our control, but
instead we are actors capable of controlling our destiny
Responsibility and Choice
Different Professions in Psychology
Counselling & Clinical Psychologist
Settings: general hospitals; mental hospitals; polyclinics;
prisons; schools; organisations such as Caritas; Inspire;
Hospice Movement; Rehabilitation Centres; Private
Practice
Organisational / Industrial Psychologist
Settings: Private companies; human resource training
agencies; government and parastatal organisations
Educational Psychologist
Settings: Schools; Special Schools
Different Professions in Psychology
cont.
Social Psychologist
Setting: Market research organisations; adverstising; media
organisations
Health Psychologist
Setting: Hospitals; Health organisations such as Health
Promotion
Other fields of Specialisation:
Developmental Psychology
Sports Psychology
Environmental Psychology
Forensic Psychology
Cognitive Psychology
Major Schools of Psychology
Psychoanalytic
Behaviourism & Social Learning
Humanistic - Phenomenological
Psychoanalytic School
Sigmund Freud (1865 – 1939)
Jew from Vienna
Psychiatrist
The Unconscious
Structural Theory:
Id, Ego, Superego
Psychosexual Stages
Defence Mechanisms
Psychoanalytic School:
Introduction
Great importance to early childhood (by age 7
personality all set)
A deterministic approach – early on personality is set
and little can be changed
Gives importance to the unconscious
Gives importance to sexuality
Psychoanalytic School:
The Unconscious
For Freud consciousness is a thin slice of the total
mind, the tip of the iceberg. According to him, the
behaviour of people in most cases, is determined by
unconscious motivations and drives.
Metaphor of ice-berg (1/9 conscious; 9/9 unconsious)
Preconscious: eg: What did you eat yesterday; tip of the
tongue phenomenon
Unconscious: repressed memories and thoughts; parts
of ourselves which have never come out.
Proof of unconscious: Eg. Slips of the tongue
Dreams as the Royal Road to the unconscious
Psychoanalytic School
Structural Theory
Id
Avoids pain, seeks pleasure
Ruled by the Pleasure Principle
Illogical and amoral –
Instinctive: Libido; Mortido
Largely unconscious
Superego
The person’s moral code
Strives not for pleasure but perfection
Represents traditional values and ideals of society
Internalisation of parental demands and prohibitions
Ego
Controls the Id
Ruled by the reality principle
Realistic and logical
Psychoanalytic School
Structural Theory cont.
The three components of personality are often in
oppostion: the ego postpones the gratification that
the id wants immediately and the superego battles
with both id and the ego because behaviour often falls
short of the moral code it represents
In the well-integrated personality, the ego remains in
firm but flexible control – The Reality Principle
governs
Psychoanalytic School:
Defence Mechanisms
Theory of anxiety reduction
EVENT
perceived as THREAT
Produces ANXIETY
DEFENSE against threat or Repression of memory
REDUCTION OF TENSION
GRATIFICATION – Id is satisfied/feels better
Psychoanalytic School:
Defence Mechanisms
When defending ourselves we can:
Deny Reality
Falsify Reality
Distort Reality
DMs can range from mild to extreme
Sometimes needed
DMs operate unconsiously
Psychoanalytic School:
Defence Mechanisms (Book Pg 46)
Denial: a person refuses to believe something that creates anxiety or frustration.
Repression: an individual cannot remember an unpleasant event.
Rationalization: a person explains away a problem.
Regression: a person retreats to an earlier, less mature behaviour pattern.
Scapegoating: relieves anxiety by blaming other persons or groups for problems.
Projection: individuals attribute unacceptable thoughts or feelings about themselves to
others.
Displacement: an individual acts out anger toward a person who does not deserve it but
who is a “safe” target.
Sublimation: an individual finds a socially acceptable way to act out feelings.
Compensation: individuals attempt to relieve feelings of inadequacy or frustration by
excelling in other areas.
Undoing: a person tries to 'undo' an unhealthy, destructive or otherwise threatening
thought by engaging in contrary behaviour. For example, after thinking about being
violent with someone, one would then be overly nice or accommodating to them
Reaction Formation: an individual converts unconscious wishes or impulses that are
perceived to be dangerous into their opposites; behavior that is completely the opposite
of what one really wants or feels
Psychoanalytic School:
Defence Mechanisms Exercise:
1. Someone with aggressive tendencies may choose to become
a movie critic and chooses kick boxing as a sport
2. Taking an instant dislike to someone you’ve just met and
realising later that the traits you found so distasteful in that
person are precisely those you dislike in yourself
3. A fired executive begins to act in an extremely helpless
fashion, requiring his wife and family to attend to all his
needs.
4. The guy is constantly late picking up his date may bring
her gifts to show that he’s not that bad after all
Psychoanalytic School:
What Defence Mechanisms is this?
5. Anne justifies cheating at school by saying that the
information she was tested on wasn’t important
anyway and that everyone cheats a little.
6. Mr Smith refuses to do anything about his unhealthy
homelife. He puts all his energy into becoming
successful in his business
7. A person is sad and lonely inside but acts like the life
of a party, always laughing and making jokes
8. A person maintains that the death of a loved on “just
didn’t happen”
Psychoanalytic School: How to
know what’s in the unconscious
Introspection *
Fee Association *
Dream Interpretation *
Transference & Counter-transference *
Resistances
Slips of the Tongue
Mistakes & Losing Objects
Jokes & Swearing
False Perceptions
Mishaps
Projective Tests
* The first four points make part of pscyhoanalytic therapy known
as psychoanalysis
Psychoanalytic School:
Psychosexual Stages
Freud postulated the idea of infantile sexuality. He believed
that during the first few years of life, the individual
progresses through several developmental stages that affect
personality. During each stage, the pleasure-seeking
impulses of the id focus on a particular area of the body
and on activities connected with that area.
Oral 1st year: mouth
Anal 2nd year: anal region
Phallic 3-6 years genital region
Latency 7-12 years environment
Genital 13 onwards adult sexual concerns
Behaviourism
Reaction as a reaction to psychoanalytic school.
The emphasis is on overt behaviour and learning
Behaviour as a set of learnt responses
All behaviour is the result of conditioning:
Classical Conditioning
Operant Conditioning
Behaviourism Founder –
John B Watson (1878-1958)
Reacted against the tradition of his time: conscious
experience was the province of psychology.
All behaviour is the result of conditioning. The
environment shapes our behaviour by reinforcing
specific habits.
The conditioned response was viewed as the smallest
indivisible unit of behaviour.
Psychological phenomena begin with a stimulus and
end with a response (Stimulus-Response Psychology)
John B Watson – 12 infants quote
“Give me a dozen healthy infants, well-formed, and my
own specified world to bring them up in and I'll
guarantee to take any one at random and train him to
become any type of specialist I might select – doctor,
lawyer, artist, merchant-chief and, yes, even beggar-
man and thief, regardless of his talents, penchants,
tendencies, abilities, vocations, and race of his
ancestors. I am going beyond my facts and I admit it,
but so have the advocates of the contrary and they
have been doing it for many thousands of years.”
[Behaviorism (1930), p. 82]
Behaviourism –
Classical Conditioning
Russian Physiologist – Ivan Pavlov (1849 – 1936).
Noticed that a dog began to salivate at the mere sight
of a food dish
Pavlov decided to see whether the dog could be taught
to associated food with other things such as a light or a
tone.
Experiment – Capsule attached to the dog’s salivary
glands to measure salivary flow. Dog is place in front
of a pan in which meat powder can be delivered
automatically
Pavlov Dog
Behaviourism –
Classical Conditioning
Pre-conditioning
Conditioned Stimulus (CS) –(eg bell) no response
Unconditioned Stimulus (US)( eg Food)
Unconditioned Response (UR) (eg Salivation)
Conditioning
Pairing of CS & US
Post-Conditioning
CS CR
Behaviourism - Classical
Conditioning
Pairing: is effected by the intensity of the CS & the timing
between CS and presentation of food (.5 scnd is excellent)
Extinction: If the association is not reinforced, the
response will gradually diminish – extinction occurs
Generalisation: When a conditioned response has been
associated with a particular stimulas, other similar stimuli
will evoke the same response. The more similar the new
stimuli are to the original CS, the more likely they are to
evoke a CR.
Discrimination: Opposite to generalisation. A reaction to
a specific CS (eg specific sound). Brought about through
selective reinforcement and extinction.
Dilemma
If we want to teach a dog a new trick, what
unconditioned stimulus would make a dog sit up or
roll over?
Behaviourism – Trial & Error Learning,
E.L. Thorndike (1874-1949)
Started the study of operant conditioning by his
experimnets (1898): A hungry cat is placed in a cage
whose door is held fast by a simple latch, and a piece of
fish is placed just outside the cage....
Law of Effect: The greater the satisfaction or
discomfort, the greater the strengthening or
weakening of the bond between stimulus and
response.
Law of Exercise: The more frequently a patterned
stimulus-response connection is repeated, the stronger
it becomes.
Behaviourism – Operant Conditioning
B.F. Skinner 1904-1991
Experimental Variations: A hungry animal (rat or
pigeon) is placed in a skinner box. Left alone in the
box the rat can move about exploring. Every time the
rat presses the bar, a small pellet is released into the
dish – the food reinforces bar pressing and the rate of
pressing increases dramatically.
Extinction: can occur if the food magazine is
disconnect so that pressing the bar no longer delivers
food.
Discrimination: can occur by presenting food only if
the rat presses the bar while the light is on.
Skinner Box
Behaviourism – Operant Conditioning
Reinforcement
Reinforcement is any stimulus that increases the likelihood that
a particular response will be repeated. The basic mechanism of
operant conditioning. Two kinds:
Positive reinforcement is an increase in the future frequency
of a behaviour due to the addition of a stimulus immediately
following a response. Giving (or adding) food to a dog contingent
on its sitting
Negative reinforcement is an increase in the future frequency
of a behaviour when the consequence is the removal of an
aversive stimulus. Turning off (or removing) an annoying song
when a child asks their parent is an example of negative
reinforcement (if this results in an increase in asking behaviour
of the child in the future). Another example is if a mouse presses
a button to avoid shock.
Behaviourism – Operant Conditioning
Reinforcement
Negative reinforcement is not the same as punishment
– Punishment is defined as any procedure that
decreases the likelihood that a response will occur by
following the response with an aversive consequence
or by imposing a penalty
Behaviourism – Operant Conditioning
Reinforcement
A schedule is how often an how predictable
reinforcement occurs.
Continuous reinforcement – every time the rat
presses the bar, food is released
Partial reinforcement – once a behaviour is
established, it can be maintained when it is reinforced
only a fraction of the time – pigeon that learns to peck
for food – once the operant is established, the pigeon
continues to peck at a high rate even it receives only
occasional reinforcement
The schedule of reinforcement
Behaviourism – Operant Conditioning
Reinforcement – RATIO SCHEDULES
Fixed ratio (FR) schedules deliver reinforcement after every nth
response
Example: FR2 = every second response is reinforced
Lab example: FR5 = rat reinforced with food after each 5 bar-
presses in a Sinner box
Real-world example: FR10 = Used car dealer gets a $1000 bonus for
each 10 cars sold on the lot.
Variable ratio (VR) schedules deliver reinforcement after a
random number of responses (based upon a predetermined
average)
Example: VR3 = on average, every third response is reinforced
Lab example: VR10 = on average, a rat is reinforced for each 10 bar
presses
Real world example: VR37/VR38 = a roulette player betting on
specific numbers will win on average once every 37 or 38 tries,
Behaviourism – Operant Conditioning
Reinforcement – INTERVAL SCHEDULES
Fixed interval (FI) schedules deliver reinforcement for the first
response after a fixed length of time since the last reinforcement, while
premature responses are not reinforced.
Example: FI1" = reinforcement provided for the first response after 1 second
Lab example: FI15" = rat is reinforced for the first bar press after 15 seconds
passes since the last reinforcement
Real world example: FI24 hour = calling a radio station is reinforced with a
chance to win a prize, but the person can only sign up once per day
Variable interval (VI) schedules deliver reinforcement for the first
response after a random average length of time passes since the last
reinforcement
Example: VI3" = reinforcement is provided for the first response after an
average of 3 seconds since the last reinforcement.
Lab example: VI10" = a rat is reinforced for the first bar press after an
average of 10 seconds passes since the last reinforcement
Real world example: a predator can expect to come across a prey on a
variable interval schedule
Schedule of Reinforcement - A chart demonstrating the different
response rate of the four simple schedules of reinforcement, each
hatch mark designates a reinforcer being given.
Behaviourism – Learned
Helplessness (Seligman 1975)
A condition were we give up on life or on a particular
experiences
A series of experiments showed that dogs that are
placed in a shuttle box (with 2 compartments
separated by a barrier) quickly learn to jump to the
opposite compartment to escape a mild electric shock
delivered to their feet through a grid on the floor.
If a light is turned on a few seconds before the grid is
electrified, the dogs can learn to avoid the shock
entirely by jumping to the safe compartment when
signaled by the light.
Behaviourism – Learned
Helplessness (Seligman 1975)
However, if the dog has had a precious history of being
in another enclosure in which shocks were
unavoidable and inescapable, then it is very difficult
for the dog to learn the avoidance response in a new
situation when it is appropriate
Social Learning Theory
aka Vicarious Learning
Concerned with human social interaction
Has its origins in behaviouristic studies of animal
learning
Focuses on the behaviour patterns that people develop
in response to environmental contingencies
Some social behaviours may be rewarded while others
may produce unfavourable results
People then select the more successful behaviour
patterns
Social Learning Theory
Stress on importance of cognitive processes (unlike
strict behaviourism)
Importance of vicarious learning ie learning by
observation (as opposed to direct experience eg child
who observes painful expressions of an older sibling in
the dentist’s chair will probably be fearful on his first
dental appointment
Emphasis on role models in transmitting both
specific behaviours & emotional responses
Social Learning Theory
Imitation of Aggression: Research by Bandura 1973
Aggression, like any other response can be learned
through imitation. Either live or filmed models of
aggression increases the likelihood of aggression in
the viewer
Experiment carried out by Nursery school children –
Bobo doll experiment
Main results: Observation of live model results in the
imitation of more specific aggressive acts
Social Learning Theory
Main results Bandura 1973
Live Model c. 25 imitative aggressive responses
Film Model c. 20 imitative aggressive responses
Cartoon Model c. 8 imitative aggressive responses
Nonaggresive Model c. 2 aggressive responses
No model c. 4 aggressive responses
Social Learning theory
Modelling has 3 specific effects:
1. Modelling Effect: copying an entirely new behaviour
2. Inhibitory/Disinhibitory Effect: If the model is
rewarded then the behaviour is performed; If the
model is punished then the behaviour is not
performed.
3. Response Facilitation eg: A smoker is dying for a
cigarette but he is in a formal meeting. He is not sure
whether it is possible or not to smoke in this
meeting. If the presidents starts smoking after a
while the smoker will start smoking himself
Humanistic or Phenomenological
School of Psychology
During the first half of the 20th century, the
psychoanalytic and behaviouristic approaches were
dominant in psychology. In 1962, a group of
psychologists founded the Association of Humanistic
Psychology
They offered Humanistic Psychology as a “third force”,
an explicit set of alternative assumptions and concerns
to those that characterized the other two approaches.
To define its mission, the Association adopted a set of
four princilpes:
Humanistic School of Psychology
1. The experiencing person is of primary interest.
Humans are simply objects of study. They must be
described and understood in terms of their own
subjective views of the world, their perceptions of
self, and their feelings of self-worth.
The central question each person must face is “Who
am I?” In order to learn how the individual attempts
to answer this question, the psychologist must
become a partner with the individual in the quest for
existential meaning.
Humanistic School of Psychology
2. Human Choice, creativity, and self-actualisation
are the preferred topics of investigation.
Humanistic psychologists reject the psychoanalytic
approach, believing that a psychology based on
crippled personalities could only produce a crippled
psychology. They also reject behaviourism, a
psychology devoid of consciousness derived primarily
form the study of lower organisms. People are not
simply motivated by basic drives like sex or aggression
or physiological needs like hunger and thirst. They
have a need to develop their potentials and
capabilities. Growth and self-actualisation should be
the criteria of psychological health, not merely ego
control or adjustment to the environment.
Humanistic School of Psychology
Meaningfulness must precede objectivity in the
selection of research problems. The humanistic
psychologists believe that too often psychological research
is guided by the methods available rather than by the
importance of the problems to be investigated. They argue
that we should study important human and social
problems, even if that sometimes means adopting less
rigorous methods. And while psychologists should strive
to be objective in collecting and interpreting observations,
their choice of research topics can and should be guided by
values. In this sense, research is not value-free; values are
not something psychologists should pretend not to have or
feel they have to apologise for.
Humanistic School of Psychology
Ultimate value is placed on the dignity of the
person. Persons are basically good. The objective of
psychology is to understand, not to predict or control
people. Even referring to them as “subjects” is
considered by many humanistic psychologists to
degrade their dignity as full partners in the quest for
understanding human personality
Humanistic School of Psychology
Carl Rogers 1902-1987
Developed both theory and counselling approach
Carl Rogers makes part of the Humanistic school. This
school is optimistic about the persons. In fact it does
not view people as:
victims of the unconscious processes (psychoanalytic
school) OR
robots (behaviouristic school)
Humanistic School of Psychology
Carl Rogers – Theory about human beings
Carl Rogers perceives:
Human beings are basically good/healthy individuals
Perceives the potential for growing
More interested in normal, rather than abnormal
Views personality as interaction of nature and nurture
Not everybody is growing
When people become stuck, this is because their
striving to grow has been corrupted
Conditions of Worth (Parents: “Masters in the art of
subtle and loving control”)
Conditional vs Unconditional Positive Regard
Humanistic School of Psychology
Carl Rogers 1902-1987
Person Centred Counselling (aka Client Centred
Counselling)
Client Centred
Removing Conditions of Worth
Three necessary and sufficient conditions for
counselling:
Empathy
Unconditional Positive Regard
Genuiness (Congruence) ie. Being real, sincere, not artificial,
transparent
Humanistic School of Psychology
Abraham Maslow 1908-1970
Hierarchy of Needs (Theory of Motivation)
Self Actualizing Persons
Peak Experiences
Humanistic School – A Maslow
Hierarchy of Needs
Humanistic School – A. Maslow
Characteristics of Self-Actualisers
Perceive reality efficiently & are able to tolerate uncertainty
Accept themselves & others for what they are
Spontaneous in thought and behaviour
Problem-centred rather than self-centred
Have a good sense of humour
Highly creative
Resistant to enculturation, although not purposely
unconventional
Concerned with the welfare of humanity
Capable of deep appreciation of the basic experiences of life
Establish deep, satisfying interpersonal relationships with a few
rather than many people
Able to look at life from an objective viewpoint
Humanistic School – A. Maslow
Behaviours Leading to Self-Actualisation
Experience life as a child does, with full absorption and
concentration
Try something new rather than sticking to secure and safe ways
Listen to your own feelings in evaluating experiences rather
than to the voice of tradition or authority or the majority
Be honest; avoid pretences or “game-playing”
Be prepared to be unpopular if your views do not coincide with
those of most people
Assume responsibility
Work hard at whatever you decide to do
Try to identify your defences and have the courage to give them
up
Exercise:
What would you do if you knew you were going to die
in three days time?
Think of three deeply satisfying experiences in your
life?
Humanistic School – A. Maslow
The nature of Peak Experiences
Peak experiences are described by Maslow as especially
joyous and exciting moments in life, involving sudden
feelings of intense happiness and well-being, wonder
and awe, and possibly also involving an awareness of
transcendental unity or knowledge of higher truth (as
though perceiving the world from an altered, and often
vastly profound and awe-inspiring perspective). They
usually come on suddenly and are often inspired by
deep meditation, intense feelings of love, exposure to
great art or music, or the overwhelming beauty of
nature. Peak experiences can also be triggered
pharmacologically.
Psychology of Personality
What is Personality?
Popular View:
Evaluative: “He hasn’t got much personality” – basically
an impression of an individual. The person is or is not
someone we want to be with
Descriptive: “He has an aggressive personality” –
referring to the most outstanding characteristic
What is Personality?
Scientific View: Personality is the dynamic*
organisation* within the individual of the various
human domains that determine a person’s typical
behaviours, emotions, thoughts
*Organisation: order and consistency – there usually is a
pattern in our personality (not haphazard) eg shy
person: – shy in large group; outgoing in small group;
not shy in family
*Dynamic: within consistency there is change eg shy
person with a drive to succeed. Personality can change
but not radically
What is Personality?
Various Human Domains
Affective: Area of feelings – as a rule one may tend to
feel some feelings more than others eg a melancholic
person can became sad easily.
Cognitive: How one thinks including all thought
processes (Men vs. Females)
Behavioural: How one acts eg How one talks – loud,
monotone, humorous, serious
Physical: Physical characteristics have an effect on
personality eg shape of your body
Spiritual: Abstract aspect of the person: eg the kind of
meaning one gives to life
Personality – Nature vs Nurture Debate
(or Hereditary vs. Environmental)
Theorists differ over whether inherited and inborn
characteristics or factors in the environment have the
more important influence on a person’s behaviour.
Disagreement about relative importance of both
factors.
Infact Development & Personality is an interaction of
the two:
eg puberty roughly between 9 & 16yrs – timing affected
by environmental factors such as diet
Eg temperamental patterns may be inherited but can be
modified by parents’ style of care-giving
Examples of environmental, interactional,
and genetic traits are:
Predominantly
Interactional Predominantly Genetic
Environmental
Specific language Height Blood type
Specific religion Weight Eye color
Skin color
Nature side of the argument:
Inborn biases and constraints
Infants are “programmed” in some way to pay
attention to certain information or to respond in
particular ways to objects
Eg early language development (Slobin, 1985) – in trying
to make sense our of flow if sounds – there is a tendency
to for child to pick up first and last word in a sequence of
words.
Eg (Haith) study of infants’ perceptual skills – built in
rules babies look by: attention to shifts between dark
and light & movement following
Nature side of the argument:
Maturation
Through genetic programming nature may determine
development after birth. Arnold Gesell: Maturation –
genetically programmed sequential patterns of
change:
Changes in body size & shape
Changes in hormones at puberty
Changes in muscles and bones
Changes in nervous system
All programmed genetically
Nature side of the argument:
Maturation cont.
Timing of pubertal changes differ but the basic
sequence is the same. Instructions of sequences are
part of specific hereditary information. Maturationally
determined development occurs regardless to practice
and training, although experience may have some
effect. Minimal environmental support is required
Eg: adequate diet; opportunity for movement and
experimentations
Eg: Greenough: one of the protein required for
development of visual system us controlled by a gene
triggered by visual experience
Nature side of the argument:
Behaviour Genetics
The study of genetic contributions to individual
behaviour
Two research techniques:
The study of identical & fraternal twins
The study of adopted children
Nature side of the argument:
Behaviour Genetics
Bouchard & McGae correlational study of twins IQ
Correlational studies: Correlations range from 0 to +1 or -1.
The closer to 1 the stronger the correlation of IQs: How
similar are the IQs of two members of a twin pair
*Identical twins reared together: .85
*Identical twins reared apart: .67 (enviro role)
*Fraternal twins reared together .58
*Siblings Reared apart (including fraternal twins) .24
Nature side of the argument:
Behaviour Genetics
Scarr & Weinberg correlational study of adopted
children IQ.
Correlation between adopted children’s IQ and
parents IQ
*The natural mother’s IQ .33
*The natural father’s IQ .43
*The adoptive mother’s IQ .21
*The adoptive father’s IQ .27
Nature side of the argument:
Behaviour Genetics
The results tell of these two studies tell that there is a
substantial genetic component when we measure with
an IQ test.
Behaviour Genetics also influence pathological
behaviour (alcoholism, schizophrenia, excessive
aggressiveness, anorexia) and children’s temperament,
emotionality (tendency to get distressed or upset
easily, activity (vigorous, rapid behaviour) and
sociability (prefer presence of others to being alone)
Definition of Human Relations
Human Relations is the study of relationships
among people.
Importance of Human Relations
To Organizations
Human relations leads to more productive
organizations.
To Individuals
Effective human relations skills may be the
greatest contributor to the success or failure of
your career.
Exercise
Mention some human relationship skills?
Where are they used in an organisation?
Special Functions within the
Business Organization
Function Human Relations Skills Needed
Marketing & Sales Understand goals of organisation
Communicate with clients & customers
Coordinate work with others in organisation
Production Use teamwork effectively to meet production &
delivery deadlines & maintain quality. Use other
skills such as motivations, goal setting, job
performance problem solving & decision making
Finance Make decisions, listen & communicate effectively
Human Resources Handle confidential information & legal & ethical
matters
Accounting Use effective oral & written communication
Perception – Objectives for this topic
(Chapter 2 in book)
Define perception.
Explain why people may have different perceptions of the
same events, objects, persons, or situations.
Use your understanding of perception to improve
communication.
Use the Johari Window to analyze your relationships with
others.
Explain the importance of a good self-image.
Recognize and understand your different life and work
roles.
Recognize perceptual defense mechanisms, what can
trigger them, and how they hinder relationships.
Explain how perceptions can affect employee/supervisor
relationships.
Definition of Perception
Perception is the process by which you acquire
mental images of your environment.
Through perception you organize, interpret, and
give meaning to sensations or messages that you
receive with your senses (sight, smell, touch,
taste, hearing).
What do you see?
What do you see?
Factors that Can Affect
Perceptions
Culture
Heredity
Needs
Peer pressures
Interests
Values
Snap judgments
Expectations
Factors that Influence
Perception
Halo effect
Reverse or tarnished halo effect
Conditions and characteristics
Time and place
Emotional state
Age
Frequency
Importance of Perceptions
Prevent or resolve problems
Improve communication
Self-disclosure
Feedback
Johari Window Model
FEEDBACK
Known to Self Not Known to Self
Known
to Arena or area
EXPOSURE
Not
Known Hidden or
Unknown area
To avoided area
Others
Self Disclosure
Disclosures should be done carefully in the
workplace.
Is revealing personal information harmful to
careers?
Can sharing intimate feelings and information
can detract from your professional image.
Should you share confidences and problems with
people at work.
Developing Positive Thinking
Change your thought processes.
Engage in positive self-talk.
Use visualization.
Evaluate your attitude.
ABC model of rational thinking about an event
(Albert Ellis)
Activating Event
Belief
Emotional Consequence
The Grieving Process
Difficult events can trigger a natural grieving
process:
Denial
Anger
Bargaining
Grieving
Acceptance
Facing Anxiety: Perceptual
Defense Mechanisms
Denial Projection
Repression Displacement
Rationalization Sublimation
Regression Compensation
Scapegoating
Perceptions of Superiors
Keep an open mind and avoid prejudging a new boss.
View bosses as humans with their own feelings and
jobs to do. They could have their own fears:
Looking bad with their bosses or others
Not being respected or appreciated
Appearing inadequate, perhaps because of outdated
skills or sharp aggressive subordinates
Being rejected as leader
Use upward management to improve relationships:
IE managing your boss to achieve your objectives
Motivation Maximising Productivity
(Chapter 3) – Objective for this topic
Explain why motivation is important to organizations
and individuals and understand the basic motivational
behavior model.
Identify two basic categories of individual needs and
explain the differences between needs and wants.
Identify the major theorists and describe their
contributions to the study of human motivation.
Discuss positive versus negative behaviors to fulfill
needs and identify the motivational source fields in
individuals.
Discuss motivational techniques that are increasingly
important in motivating employees.
Motivation - Defintion
Motivation is the emotional stimulus that causes us
to act—a need or a drive that energizes certain
behaviors.
If we understand what motivates us, we are more
likely to achieve our personal and professional goals.
Basic Behaviour Model
NEED
TENSION
ACTION
RELIEF
Categories of Needs
Primary
Basic physiological needs for food,
water, air, sleep, shelter, (for individual
survival) and sex/reproduction (for
survival of the societal group)
Secondary
Complex psychological needs for
security, affiliation or love, respect,
autonomy.
What motivates people at work?
Motivational Theorists: Maslow
Maslow’s Hierarchy of Needs
Physiological needs
Safety and security needs
Social needs
Esteem needs
Self-actualization needs
Motivational Theorists:
Herzberg Two Factor Theory
Hygiene factors or Maintenance Factors (maintain
reasonable satisfaction among employees)
Company policies
Procedures
Working Conditions & Job Security
Salary & Employee Benefits
Relations with Supervisors, Peers & Subordinates
Motivational factors (Build high levels of
motivation & job satisfaction)
Achievment
Advancement
Recognition
Responsibility
Work itself
Motivational Theorists:
McClelland Acquired Needs Theory
Need for achievement
Seek & assume responsibility
Take calculated risks
Set challenging but realistic goals
Develop plans to achieve goals
Seek & Use feedback in their actions
Need for affiliation
Seek & find friendly relations
Are not overly concerned with ‘getting ahead’
Seek jobs that are ‘people intensive’
Require high degrees of interpersonal action
Need for power
Seek positions of influence
Enjoy jobs with high degrees of authority & power
Are concerned with reaching top-level, decision making positions
Need autonomy
Motivational Theorists: Vroom
Vroom’s Expectancy Theory
Views motivation as a process of choices
Behaviors stem from expecting certain results
New Methods of Motivation
Unconventional and cost-effective rewards
Technology
Flexibility
Training
Attention and recognition
Basic Model of Motivation
Need
Frustration
Fulfillment Nonfulfillment
Positive Negative
Behavior Behavior
Example
As a student you may really want a “A” in your
assignment that took you a great deal of time and
effort to prepare. The high grade is needed to improve
your overall semester grade for the course.
Unbelievably , you get you assignment back with a
grade of “C” boldy appearing at the top of the page
Application of motivation
Theories
Consider alternative ways to fulfill needs and
wants.
Avoid negative behaviors that can limit future
opportunities.
Consider which behaviors might benefit you in
the long run.
Motivational Source Field
SOURCES OF FOLLOWER DEGREE OF POSSIBLE
MOTIVATION LEADER INFLUENCE
Outside HIGH
Forces
Inside MEDIUM
Forces
Early LOW
Forces
Methods of enhancing
motivation
Sell; don’t tell.
Let your followers make their own decisions.
Delegate; don’t dump.
Set goals with your followers.
Listen to your followers and let them know
you are listening.
Follow through.
Methods of enhancing
motivation cont/
Don’t change course midstream.
Build in a monitoring system.
Give criticism gracefully.
Have a plan for employees’ future.
Avoid hasty judgments about work style.
Use rewards and incentives.
Encourage camaraderie and friendship.
Motivating Generations
Traditionalists
Baby boomers
Generation X
Generation Y
New Methods for Motivating
Workers
Education and training
Job enrichment and job expansion
Choices, freedom, and flexibility
Encouragement and praise
Leisure time
Communication (chapter 4)
Objectives
Define communication and explain its role in human
relations.
Discuss the communication process and the importance
of feedback.
Identify barriers to communication and learn how
listening skills can be improved.
List ways to improve your spoken communication.
Identify the qualities of strong written communication.
Discuss forms of nonverbal communication and why it is
important.
Explain the importance of time, timing, context, and
medium of a message.
Discuss common forms of electronic communication.
Communication - Definition
Communication is the process by which we
exchange information through a common system
of symbols, signs, or behavior.
The four basic communication skills: listening,
speaking, writing, reading
Communication is the most important element
of human relations. Being able to interact
effectively with people will enhance your work
experience and theirs.
Communication Process
Barriers to Communication
• Sensory organs Changes
• Semantics Poor organization
• Emotions of ideas
• Role Information
expectations overload
Poor listening
• Personality and
appearance
• Prejudice
Types of listening
Pseudolistening – as if listening
Compulsive talkers – listen only while they catch their
breath (when uneasy & not accepted)
Selective listening – select something
Insulated listening – avoid something (eg hints about you)
Defensive listening – interprets message as an attack
Ambushing – listening to collect information to then attack
Insensitive listeners – don’t receive message accurately
Active sensitive listening
Empathy – Deepest form of listening
Listening - Empathy
Empathy, which literally translates as in feeling, is the
capability to share another being's feelings/emotions
Basic Formula: You feel... Because
Listening Barriers
Lack of interest in the subject/speaker
Outside noises, distractions, fatigue
Limited vocabulary
Poor delivery of message
Thinking ahead to a response
Lack of knowledge
Prejudices, or hearing what we want to hear
Other reasons why we don’t
listen
Message overload
Preconceptions
Rapid thought (we can understand 600 wpm but talk fast
only 100-140 wpm)
Physical noise
Hearing problems
Faulty assumptions – eg thinking that what the person is
saying is not important, or you think you’ve heard it all
before.
Talking has more apparent advantages: control, esteem of
others
We’re not trained to listen well
How to improve listening skills:
Active Listening
Don’t anticipate or plan rebuttals.
Avoid prejudging the speaker.
Eliminate distractions.
Ask for clarifications.
Be ready to give feedback.
Watch for nonverbal communication.
Avoid unnecessary note taking.
Listen for major ideas.
Be sincere and attentive.
Aspects of Spoken
Communication
Voice
Word Choice
“I” Phrases
Following Up
Willingness to Speak Up
Choosing the Right Level
Keeping a Secret
How to improve spoken
communication
Listen to the message in the words and feelings.
Don’t let your own ideas get in the way.
Question assumptions.
Tell the truth.
Think before speaking.
Now is the best time to get it right.
Feedback
Effective Feedback Is…
Timely
Often
Precise
Giving effective feedback
Start with Positive
Use And not But
Identify specific behaviour
Own the feedback
Offer alternative
Basic formula:
When you... I feel...
Ways of obtaining feedback
Ask questions to determine if the receiver has
understood.
Ask the receiver to restate what you have said.
Watch for nonverbal signs of understanding or
confusion.
Request a written response to a written request.
Follow up with your request.
How to improve written
communication
Keep sentence length between 15 and 20 words.
Reduce wordiness. Keep it short and simple.
Organize your thoughts. Create an outline and
rough draft if needed.
Use the appropriate style and tone for your
audience.
Have a clearly stated purpose.
The 4 ‘C’s to communication
Complete—Include all necessary facts and
answer all questions.
Concise—Delete unnecessarily long words,
make paragraphs short and easy to read.
Correct—Be accurate and neat and use correct
grammar.
Clear—Make sure your writing is easy to
understand and appropriate for your audience.
Human relations practices in
e-mail communication
Be courteous, brief, and specific. Use only one
subject per e-mail.
Don’t write something you wouldn’t want to be
made public.
Read the message for clarity before sending it.
Don’t immediately send or respond to an angry
message.
Don’t send jokes or chain letters without
permission.
Nonverbal Communication
Nonverbal communication = Communication
without words
Meaning conveyed through
Body language and gestures
Tone of voice
Positioning, posture, and haste
Nonverbal Transmitters
Posture while sitting and standing
Facial expressions
Eye contact
Voice
Body movements
Personal space
Seating
Enhancing non-verbal
communication
Recognize nonverbal communication clues and possible
meanings.
Use nonverbal communication purposefully to achieve a
desired result.
Consider nonverbal communication in conjunction with
the verbal message.
Avoid closeness or touching that could be
misinterpreted.
Recognize that nonverbal communication varies from
culture to culture.
Other factors that affect
communication
Time
Timing
Context
Medium
Humor
Assertiveness Rights
To act in your own best interests as long as it does not deny the
rights of others
To express your feelings
To stand up for yourself
To express your opinions
Not to offer reasons or excuses for your opinions, beliefs or
behaviour
To say NO – and not feel guilty
To make requests of other people as long as you recognise their
right to refuse
To change your beliefs and behaviours
To make mistakes and take responsibility for them
To choose NOT to be assertive
To be you
Creative Problem Solving
(Chapter 5) - Objectives
Define a problem and list the steps in problem solving.
Discuss various tools that can be used in decision
making.
Discuss the role of creativity in problem solving and list
the basic steps in the creative process.
Name the sources of creativity in organizations and
describe ways to facilitate creativity in organizations.
Discuss the blocks to creativity and how to overcome
them.
Identify ways that you can improve your creativity.
Definition of a Problem
A problem is a disturbance or unsettled matter that
requires a solution if the organization or person is to
function effectively.
A problem is “a puzzle looking for an answer.”
Three types of problems
Occurring now--must be addressed now
Expected in the future--plans must be made for
dealing with them in the future
Urgent and foreseen in the future--action must
be taken immediately to prevent their developing
Steps in Problem Solving
Identify and define the problem.
Generate ideas; use brainstorming to generate
alternative solutions. When brainstorming do
censor your ideas or be critical of them as they
arise. List as many ideas as possible.
After exhausting the list of ideas - evaluate
alternatives for practicality.
Select a solution.
Implement the solution.
Evaluate results. Follow up and modify actions.
Pitfalls in Problem Solving
Overanalyzing
Not taking necessary action
Acting too quickly
Erring in judgment or execution
Not having a backup plan
Not involving others in the problem-solving
process
Perceiving the problem incorrectly
Tools for Decision Making
Decision tree
Cost-benefit analysis
ABC analysis
PERT chart (Program Evaluation and Review Technique)
Quality circle - committee of 6 to 15 employees
Six Sigma – disciplined data driven method on which to
base decisions
Six Thinking Hats (View next slide)
The 80-20 Rule – economists point out that only a few
problems (20%) are vital and many (80%) are trivial
Six thinking Hats – Edward Debono
Six thinking Hats
White Hat – Facts and Information
Red Hat – Feelings & Emotions
Green Hat – New Ideas
Black Hat – Critical Judgement
Yellow Hat – Positive
Blue Hat – The Big Picture (Coordinator /
Facilitator)
Use Individual Decision
Making…
When time is short
When the decision is relatively unimportant
When the leader has all data needed to make the
decision
When one or two group members will dominate the
discussion
When destructive conflict is likely to erupt
When people feel they attend too many meetings
When the decision-making data are confidential
When group members aren’t qualified to decide
When the leader is dominant
When the decision doesn’t affect the group directly
Group Decision Making
In general, groups make better decisions than individuals
due to the increased input and suggestions.
Risks of group decision making include wasting time and
groupthink.
The goal of group decision making and problem solving
is consensus—to develop a solution that all members
can support, even if it is not each member’s first choice.
A “win-win” situation occurs when negotiation between
group members leads people on both sides of an issue to
feel they have achieved their goal.
When creativity is needed
When necessary data rests within the group
When understanding and acceptance of the solution by
group members is important
When the problem is complex and requires a broad range
of knowledge
When the manager wants subordinates to be a part of the
process, or wants to build confidence
When more risk taking is needed
When better group behavior is desirable
When the group is ultimately responsible for the decision
When the leader wants to get feedback
Use Group Decision Making…
When creativity is needed
When necessary data rests within the group
When understanding and acceptance of the solution by
group members is important
When the problem is complex and requires a broad range
of knowledge
When the manager wants subordinates to be a part of the
process, or wants to build confidence
When more risk taking is needed
When better group behavior is desirable
When the group is ultimately responsible for the decision
When the leader wants to get feedback
Definition of Creativity
Creativity is the thinking process that solves a
problem or achieves a goal in an original and
useful way.
Creativity is the ability to come up with new and
unique solutions to problems.
Traits of Creative People
Sensitivity to problems and deficiencies
Flexibility and openness to new ideas
Self-confidence and willingness to take risks
Ability to connect seemingly unrelated ideas
Upbringing that nurtured creativity
Divergent thinking
Unconventional; not worried about approval of society
Introspective and/or spontaneous
Resourcefulness, persistence, intellectual interests
Stages of Creativity
Preparation – acquiring skills, background
information & resources, sensing & defining a problem
Concentration – focusing intensely on the problem;
trial & error phase that includes false starts & frustration
Incubation – Withdrawing from the problem
Illumination – The Aha! stage
Verification or Elaboration – Testing out the idea,
evaluating, developing, implementing
Quote
Thomas Edison:
“Creation is 1% inspiration
& 99% perspiration
Promoting Creative Ideas
Champion your idea.
Be enthusiastic and willing to take reasonable
risks.
Be persistent; don’t get discouraged.
Sell your ideas using communication and
networking skills.
Share information and share credit.
Stimulating Creativity Among
Employees
Suspend judgment.
Tolerate a reasonable amount of failure.
Supervise carefully.
Offer constructive criticism.
Tolerate some different behavior.
Overcome myths about creativity eg that creative
people work alone; creativity is only important in
arts; creative thinking is risky and leads to
unnecessary change.
Steps Toward a Creative
Workplace
Help people see the purpose of what they do.
Expect a lot.
Tell employees what you expect, not how to do it.
Realize that people are different.
Be really available.
Get the word out in 24 hours or less.
Provide the proper tools.
Say thanks and have fun.
Thought Processes that Block
Creativity
Failure to isolate the true source of a problem
Information overload
Failure to use all senses
Emotional Blocks to Creativity
Fear of taking a risk or making a mistake
Being overly critical
Inability to tolerate ambiguity
Inability to unlock the unconscious mind
Fear of change
Ego
Inability to be realistic and practical
Other Block to Creativity
Cultural blocks
Taboos against day-dreaming, intuition, and humor
Environmental blocks
Lack of trust and cooperation among colleagues and
superiors
Ways to Improve Creativity
Believe that you have the ability to be creative.
Listen to your hunches.
Write down your ideas.
Learn about and participate in new, unfamiliar
things.
Avoid rigid patterns of doing things.
Observe similarities, differences, and unique
features in things.
Ways to Improve Creativity
Engage in hobbies; play games, work puzzles,
exercise.
Challenge and scrutinize your own beliefs.
Maintain a sense of humor.
Be a risk taker.
Be positive.
Follow through; turn your ideas into action.
Group Dynamics
(Chapter 7) Objectives
Understand the characteristics of a group.
Explain the importance of studying groups and
why people join groups.
Distinguish among types of groups.
Discuss the different types of leaders.
Recognize factors that influence group
effectiveness.
Identify the pitfalls of groups and discuss various
group roles.
Discuss the importance of groups in the future.
Definition of a Group
A group consists of two or more
individuals who
Are aware of one another
Interact with one another on a regular basis
Perceive themselves to be a group
Group interaction can occur face-to-face or
via communications technology.
Groups take many forms and evolve from
many sources.
The purpose of a group is to satisfy
organizational or individual needs.
Chapter 7
Slide
161
Mid-Level Management
Managers
First-Level Supervision
Supervisors
Workers
Leadership Theories
The “great man theory”—the belief that
certain people are born to become leaders
and will eventually emerge in that role.
Today, we know people learn to be leaders
through study, observation, and hard work.
Modern theories fall into three categories:
Trait theories
Behavioral theories
Situational theories
Trait Theories
Studied physical, personality, and
intelligence traits of prominent
leaders to determine what they
had in common
Found no conclusive results
Led to the belief that the success of
leaders is based on behavior rather
than traits
Behavioural Theories
Aimed to identify behavioral
patterns or styles of leadership
Measured typical leader behaviors
Control and authority
Flexibility
Concerns for goal accomplishment
Concerns for employees
McGregor’s Theory X and
Theory Y
Theory X says…
People inherently avoid responsibility
and dislike work.
Leadership should be strict and
controlling.
Theory Y says…
People are eager to work and capable of
doing a good job.
Leadership should be supportive and
participative.
Managerial Grid® Theory—
Blake and Mouton
A grid is used to plot the degree to
which leaders
Show concern for people.
Show concern for production
(getting the job done).
The coordinates indicate a
leadership style.
Situational Theories
Leadership style must be adapted
to fit the situation and varies with
the “readiness” of subordinates.
3 Dimensions of Situational
Leadership®
Follower readiness
Task behavior
Relationship behavior
Leadership Styles
A leadership style is a particular pattern
of behavior exhibited by the leader.
Autocratic style
Authoritarian and directive
Democratic style
Participative; preferred by modern
workplace
Free-rein/laissez faire style
Integrative; employees lead themselves
Leadership Skills
Technical skills
Skills required to perform a
particular task
Conceptual skills
Administrative, problem solving,
and “big picture” skills
Human relations skills
Ability to deal effectively with
people: effective in communication,
listening, empathy, inspiring
Compatible Leaders
Followers Leaders
Assertive/ Democratic
cooperative or free-rein
Aggressive/ Autocratic
hostile
Insecure Autocratic
Individualist Free-rein
Leadership Learning
Try to understand problems from
management’s point of view.
Approach a project/problem as an
opportunity to learn and grow.
Be committed to a project and show
commitment to your team members.
If you believe a project is doomed to failure;
do not sit silently. Discuss this with your
supervisor.
Functional Abilities of a
Leader--PODSCORB
Planning
Organizing
Directing
Staffing
Coordinating
Reporting
Budgeting
Leadership Characteristics
Communicates well
Comfortable making decisions
Willing to take risks
Motivates people
Delegates tasks
A guiding vision
Passion
Integrity
Gains the trust of others
Curious and daring
Brainstorm Exercise
Qualities of an effective leader
Attitudes and Behaviours of
Leaders
Positive • Responsible
thinking
• Ethical
Dedicated
• Self-denying
Open-minded
• Competent
Enthusiastic
Spontaneous • Wise
Courageous • Energetic
Empathetic • Considerate
Flexible • Fair
Leadership Categories
Transactional leadership
Encompasses leadership theories
Leaders determine what followers need to
achieve goals, classify needs, and help followers
gain confidence
Transformational leadership
Motivates followers to do more by raising the
perceived value of the task
Transcends self-interest for the sake of the group
goal
Raises followers’ need level to self-actualization
Transformational Leadership
Skills
Anticipatory skills
Visioning skills
Value-congruence skills
Empowerment skills
Self-understanding
New Leader Characteristics
Broad education and lifelong learning
Boundless enthusiasm
Belief in people and teamwork
Willingness to take risks and ready for change
Devoted to long-term growth over short-term profits
Committed to excellence
Integrity, ethics, respect for self and others
Wisdom; giving followers a chance to look good
Dealing with Stress
(Chap 17) Objectives
Define work-life balance and describe the benefits to
both employer and employee.
Identify some of the physical and mental effects of stress
and learn ways to minimize these effects.
Understand the effects of substance abuse on job
performance and how companies try to minimize these
effects.
Describe several methods of effective time management.
Discuss the importance of maintaining proper health
practices.
Work-Life Benefits
Work-life benefits are benefits that
employers offer to help employees gain some
measure of balance between work and home.
In 2003-2004, 50% of employers increased the
number of work-life benefits they offered.
Work-life benefits help companies
Raise morale.
Enhance recruitment efforts.
Stay competitive.
Increase their image in the industry.
Factors Affecting Work-Life
Benefits
Demographics
More working parents in the workforce
More older workers in the workforce
Technology advancements
Location and time flexibility
The meaning of work
Paid work
Home work
Gift work
Study work
Stress
Stress is a physical response to
environmental pressures.
Physical and psychological challenges
trigger a stress reaction.
With the rapid pace and pressures of daily
life and work, we are constantly under stress
and have little time to reenergize.
Stress Overload
Excess stress may result in physical or mental
disorders and unhealthy behaviors.
A healthy lifestyle can help you deal with stress and
other health-related matters.
Types of stressors:
Emotional Stressors—worries, conflicts,
rushing
Physical stressors—poor nutrition, allergies
Chemical stressors—caffeine, cigarette smoke
Symptoms of Job Stress
Increased absenteeism
Reduced civility
Physical ailments
Sleep dysfunction
Reduced human interaction
Substance Abuse
Stress overload can lead to unhealthy
behaviors, such as substance abuse.
Substance abuse is the misuse of alcohol,
illegal drugs, or prescription drugs.
Costs U.S. businesses approximately $81
billion dollars each year in:
Decreased productivity
Absenteeism
Theft
Industrial accidents
Excessive benefits use
Maintaining Your Health
Eat a balanced diet and manage weight.
Limit alcohol and caffeine consumption.
Stop smoking.
Get regular exercise.
Use relaxation techniques.
Enjoy leisure time and stress-free activities.
Reduce stressful thoughts, attitudes, and
behaviors.
Cultivate healthy attitudes and behaviors.
Leave Stress at the Office
Try to end the day as smoothly as possible. Start
unwinding before you leave.
Make a list of what needs to be done the next day.
Maintain a positive perspective.
Use your commute to unwind.
Arrange for quiet time after work.
Do not make dinner an ordeal with fancy meals.
Turn off the TV and limit work-related conversation.
Do not overschedule leisure hours.
Chapter 17
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247