JARED S.

DEGNAN
Atlanta, GA 30309
202-413-3652
jareddegnan@mac.com
http://www.jareddegnan.com

EXPERIENCE
2010-Present BRANDWARE PUBLIC RELATIONS Atlanta, GA
Social & Digital Media Manager
• Responsible for development, planning and definition of social and digital service lines including
indentifying relevant vendor relationships, product pricing and allocation of creative resources
• Developed and executed social strategies and promotional campaigns for public relations clients across
including Tier 1 Automotive, Health and B2B verticals
• Authored agency communications and positioning materials including website content, case studies and new
business presentations reflecting five-year vision developed with agency leadership

2009-2010 NEW MEDIA STRATEGIES Washington, DC

Corporate Project Manager
• Executed online business intelligence and social media advertising campaigns to increase brand awareness
and market share for Fortune 500 clients in CPG, Technology, Beauty and Financial Services verticals
• Worked with account managers to conduct online brand planning and strategic POV development in order to
maintain client relationships and identify new business development opportunities
• Strengthened Corporate Practice’s analytical capabilities through integration of new measurement and
reporting tactics as well as the training and management of online analysts

MARS PETCARE Nashville, TN

2009 Interactive Marketing Consultant
• Managed development of new interactive content and strategies to increase site traffic, online ad impressions
and share of online voice for the PEDIGREE®, Cesar®, Temptations© and The Goodlife Recipe® brands
• Coordinated brand manager and creative agency efforts to maximize trial and awareness of MARS Petcare
products through multivariate testing and integration of online and offline consumer promotions
• Provided data analysis and recommendations to increase consumer loyalty and engagement through
implementation of social media and customer relationship management platforms

YUM! BRANDS Louisville, KY

2008 Summer Intern – KFC Marketing/Accelerator-Vanderbilt Summer Business Institute
• Developed plan to identify and leverage high frequency customers online through feedback-based brand
communities, projected to speed new product adoption by 15%
• Led design of solutions to increase KFC’s brand relevance among Generation Y/Millennial customers
through project consisting of 85 undergraduate students enrolled in the Vanderbilt Summer Business Institute
• Advised VP, Marketing and KFC development team in preparation for re-branding initiative by providing
positioning recommendations on concept menus, new beverage offerings, and “Original Recipe Strips”

EDUCATION VANDERBILT UNIVERSITY Nashville, TN

OWEN GRADUATE SCHOOL OF MANAGEMENT
Master of Business Administration, May 2009
Specialization: Brand Management; Concentrations: Marketing & Strategy
• OwenBloggers (Chief Executive Officer); Net Impact (VP, Marketing); Owen Culinary Society (President)
• Independent Projects: Green Marketing Strategies at The Ritz-Carlton Hotel Company; Business Impact of
Social Media at BoldMouth, Inc.; Twitter Marketing & Service Recovery Strategies at Yum! Brands

THE GEORGE WASHINGTON UNIVERSITY Washington, D.C.

Bachelor of Business Administration, May 2003
Majors: Marketing, Tourism & Hospitality Management
• Dean’s List, Fall & Spring 2003
• Delta Sigma Pi, Professional Business Fraternity (Vice President, Professional Activities);
Student Association (Director, Dining Services Commission)

ADDITIONAL • Honors: AMA-DC M Awards Finalist (2007 Best Integrated B2B Marketing Campaign); 2007 Delta Sigma Pi
Capitol Region District Director of the Year; Marketing Sherpa Award Finalist (2006 Best Specialized Blog or
Podcast)
• Professional Affiliations: American Marketing Association (Member), Delta Sigma Pi Professional Business
Fraternity (Alumni Advisor)