1/28/2011 Transcript for #smpschat - What the H…

#smpschat
wthashtag.com/smpschat

Transcript from January 27, 2011 to January 27, 2011

All times are Pacific Time

January 27, 2011

4:05 pm SMPS_STL: Don't forget today's SMPS Tweetchat on Social Media Policies at 12:30 PM
CST... and follow @SMPStech #smps_stl #smpschat

4:05 pm my88s: RT @SMPS_STL: Don't forget today's SMPS Tweetchat on Social Media
Policies at 12:30 PM CST... and follow @SMPStech #smps_stl #smpschat

4:09 pm SMPSNational: RT @my88s: RT @SMPS_STL: Don't forget today's SMPS Tweetchat on

Social Media Policies @ 12:30 PM CST... follow @SMPStech #smps_stl
#smpschat

5:36 pm SMPSdc: RT @my88s: RT @SMPS_STL: Don't forget today's SMPS Tweetchat on

Social Media Policies at 1:30 PM EST.follow @SMPStech #smps_stl
#smpschat

5:48 pm MaryfKrueger: RT @SMPSdc: RT @my88s: RT @SMPS_STL: Don't forget today's SMPS

Tweetchat on Social Media Policies at 1:30 PM EST.follow @SMPStech
#smps_stl #smpschat

6:07 pm HollyBolton: @mike_kohn @kateerdy #smpschat. Yay!

6:10 pm SMPSUtah: RT @SMPSNational: Have you recently implemented a social media policy?
Share your insights during the SMPS TweetChat 11:30 MT #smpschat

6:15 pm galvinium: Getting ready for #smpschat

6:20 pm aliciarocker: Gearing up for my first tweetchat #smpschat

6:23 pm galvinium: #smpschat in 8 minutes on social media policy - hope to chat with y'all soon

6:23 pm kstar54: curious what I will learn @ #smpschat #smpschat

6:26 pm kstar54: much better #smpschat

6:27 pm pmswish: RT @aliciarocker: Gearing up for my first tweetchat - me too! #smpschat

6:27 pm SMPStech: @kstar54 we'll be discussing Social Media plans and policies. #smpschat

6:28 pm GinaRMiller: Looking forward to: RT @galvinium: #smpschat in 8 minutes on social media
policy - hope to chat with y'all soon

6:29 pm aliciarocker: @pmswish looking forward to it #smpschat

6:29 pm SMPSNational: Ready to chat #smpschat #smpschat

6:30 pm SMPStech: Welcome to the SMPS TweetChat. Our topic today will be focused on Social
Media plans and policies. #smpschat

6:31 pm SMPStech: How about a quick roll-call #smpschat

6:31 pm kstar54: Do we ask questions or will you post tips or how does it work? #smpschat

6:32 pm SMPStech: @kstar54 both #smpschat

6:32 pm ValConyngham: Valerie here from snowy, but sunny Boston RT @SMPStech: How about a
quick roll-call #smpschat

6:32 pm scottdbutcher: Scott Butcher, JDB Engineering in snowy PA #smpschat

6:32 pm SMPStech: This TweetChat will be used to help the SMPS Technology Committee create
some resources for you to use at your firms. #smpschat

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6:32 pm SMPSTheWave: The WAVE is participating in this morning's #smpschat.

6:32 pm robinclewley: Looking forward to the chat about social media policies. #smpschat

6:32 pm mike_kohn: Hey folks! Mike Kohn, HR guy from SmithGroup jumping on the #smpschat

6:32 pm aliciarocker: @SMPStech here #smpschat

6:33 pm SMPStech: For those not familiar, Social Media can be shortened to SoMe. #smpschat

6:33 pm CindyHausler: Cindy from St. Louis here! #smpschat

6:33 pm SMPSNational: here #smpschat

6:33 pm LittleWhile: Hi everyone! Janice Endsley here, PR coordinator from @hmcarchitects

#smpschat

6:33 pm SpartanAmi: Ami Kelly, GHT Limited in slushy Arlington, VA #smpschat

6:33 pm maurastl: Maura from St. Louis is here! #smpschat

6:34 pm olson_danielle: Danielle from York, PA #smpschat

6:34 pm SMPStech: Please remember to use the hashtag #smpschat on your tweets and number
your responses according to the questions. #smpschat

6:34 pm galvinium: Dana Galvin from @bartonmalow - ready to talk about SoMe Plans & Policies
#smpschat

6:34 pm kstar54: Krista from S. A. Miro in Too Sunny Denver - where is all our snow?!
#smpschat

6:34 pm MaryfKrueger: @SMPStech Mary Krueger, PR/Marketing for Hardin Construction #smpschat
#smpschat

6:34 pm reillybri: Brian Reilly, marketing/PR guy from SmithGroup in DC. #smpschat

6:34 pm GinaRMiller: Gina from DMDInsight; taking a break from writing a SoMe plan to learn more!
#smpschat

6:34 pm HollyBolton: Hey there! Holly Bolton from Indy, but tweeting in Cleveland alongside
@a_kilbourne, who is disguised as @SMPStech! #smpschat

6:34 pm SMPStech: Let?s get a feel for the audience. #smpschat

6:34 pm brutusthedane: @SMPStech Heather with the Utah chapter here. #smpschat

6:35 pm Kjlarch: Kim LaBrake AIA,Partner MKSD architects #smpschat

6:35 pm dafrederiksen: Debbie in Kansas City participating #smpschat

6:35 pm robinclewley: Robin here from the Miller Hull Partnership in Seattle #smpschat

6:35 pm SMPStech: 1) Who has a SoMe plan and/or policy? #smpschat

6:35 pm SMPSUtah: @SMPStech Here! #smpschat

6:36 pm cariedunn: Carie Dunn from St. Louis here as well. #smpschat

6:36 pm sundtconstruct: Working on both! RT @SMPStech: 1) Who has a SoMe plan and/or policy?
#smpschat

6:36 pm SpartanAmi: 1) plan complete, struggling with policy #smpschat

6:36 pm mandiheilig: Mandi Heilig from #smpsclt - Matthews Construction - Here #smpschat

6:36 pm arbiterofwords: Abigail Carlen from H3 Hardy Collaboration (@H3_hardy), formerly of a large,
international design firm you might know. Hi! #smpschat

6:36 pm mike_kohn: A1: We developed a SoMe policy for our firm here at SmithGroup last year.
#smpschat

6:36 pm scottdbutcher: Plan in place, policy mostly completed. Mostly. #smpschat

6:37 pm robinclewley: We have a plan, but not a policy: RT @smpstech: 1) Who has a SoMe plan
and/or policy? #smpschat

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6:37 pm kstar54: We have no SoMe plan but curious how one will help our Prof. Services Firm
#smpschat

6:37 pm MaryfKrueger: In the process of updating/writing a policy @SMPStech 1) Who has a SoMe
plan and/or policy? #smpschat

6:37 pm SMPStech: Some schools of thought promote creating a plan before making a policy.
#smpschat

6:37 pm SMPStech: The idea that you should know what you are going to do before you can make
rules for it. #smpschat

6:37 pm galvinium: We have both @bartonmalow. #smpschat

6:38 pm SMPSUtah: @SMPStech We need both a plan and a policy. #smpschat

6:38 pm HollyBolton: We don't have a policy or plan yet but looking fwd to hearing from the veterans
in the crowd! Like @galvinium :) #smpschat

6:38 pm SMPStech: 2) Do your principals understand the benefits of social media? #smpschat

6:39 pm LittleWhile: 1) Our SoMe plan aligns with firmwide PR strategy, corp policy in the works
#smpschat

6:39 pm mike_kohn: A2: Great question! I think some of them do understand the power of SoMe,
but it's been a struggle. We're not quite there yet. #smpschat

6:39 pm pmswish: Hi, Patty,aka @pmswish, former SMPSPittsburg pres. (years ago) 14 yr.
veteran A/E/C Marketing Comm professional. #smpschat

6:39 pm GinaRMiller: A1. We have both for ourselves and clients. #smpschat

6:39 pm CindyHausler: 2) ours do, and encourage participation in all things SoMe #smpschat

6:39 pm galvinium: If your principals do not understand the benefits of SoME. I suggest outlining
clear goals of how SoMe can benefit your firm. #smpschat

6:39 pm SMPSTheWave: The WAVE has a SoMe plan, but no policy #smpschat

6:39 pm scottdbutcher: They are coming around after seeing some real-world applications RT
@SMPStech: Do your principals understand the benefits of some #smpschat

6:40 pm MaryfKrueger: Not fully.. any suggestions? 2) Do your principals understand the benefits of
social media? #smpschat

6:40 pm robinclewley: I believe in transparency, open communication and trust in employees. So far,
that's been our policy. #smpschat

6:40 pm SMPSUtah: @SMPStech 2: Principals are curious but aren't ready to "pay" for a true
social media plan. #smpschat

6:40 pm galvinium: These goals could include branding, PR, recruiting, assisting clients with their
comm goals for a project, etc. #smpschat

6:40 pm pmswish: or #SM on twitter. RT @SMPStech: For those not familiar, Social Media can
be shortened to SoMe. #smpschat

6:40 pm mike_kohn: @MaryfKrueger Educating them about how it works and what it can do has
been very beneficial. Getting a concrete example is key. #smpschat

6:40 pm aliciarocker: @SMPStech 2) 1 does, I need buy in from other 3. We have 12 folks that can
really benefit from SoMe if used correctly. #smpschat

6:40 pm LittleWhile: 2) SM catching on with leadership, lots of excitement/participation in the

monthly #aiachat led by @aianational #smpschat

6:41 pm scottdbutcher: Had to fight perception that social media is only facebook & myspace
#smpschat

6:41 pm reillybri: 2) mostly no but @mike_kohn (HR) have a plan to educate them and rest of
staff on SoMe benefits! #smpschat

6:41 pm SpartanAmi: 2) split about 50/50, same for staff as a whole #smpschat

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6:41 pm HollyBolton: Q2 Our prez values it as another tool in the branding/mktg toolbox and places
a high value on mktg #smpschat

6:41 pm SMPStech: 3) When creating your SoMe plan, how did you start? #smpschat

6:41 pm SomeChum: Hello, AEC SoMeStars! #smpschat

6:42 pm mike_kohn: @HollyBolton That's awesome! How'd your prez get there? Or has the prez
always been on board w/ new tech? #smpschat

6:42 pm MaryfKrueger: Found this article, but would love any examples http://ow.ly/3LrqB
@mike_kohn Getting a concrete example is key. #smpschat

6:42 pm HollyBolton: @LittleWhile Agree; the #AIA chats are great! #smpschat

6:43 pm mike_kohn: @SomeChum Our favorite chum! Great to see you! #smpschat

6:43 pm SpartanAmi: 3) asked industry friends to share examples #smpschat

6:43 pm scottdbutcher: 3) plan started coming together after hearing SoMe rockstars at Build
Business 2010 #smpschat

6:43 pm pmswish: Can you see my tweets? They're showing in hootsuite, but not tweetchat?
Anyone? #smpschat #smpschat

6:43 pm galvinium: We started by researching what other firms were doing and determining what
we wanted to accomplish with our SoMe efforts. #smpschat

6:43 pm SMPSTheWave: Q3 We held a brainstorming session to id goals & potential SoMe

applications #smpschat

6:43 pm HollyBolton: @mike_kohn He has always placed a high value on marketing (and SMPS!).
Engineer by trade, marketer by passion. #smpschat

6:44 pm mike_kohn: Q3 We benchmarked/read other policies, cited likes/dislikes and then

established goals for our SoMe usage before getting to work. #smpschat

6:44 pm galvinium: Glad to see @SomeChum in the chat! #smpschat

6:44 pm HollyBolton: @pmswish I can see your tweets! Great to see you! #smpschat

6:44 pm pmswish: RT @SMPStech: 1) Who has a SoMe plan and/or policy? #smpschat

6:44 pm scottdbutcher: 3) benchmarking with other AEC firms was how we began our SoMe planning
#smpschat

6:44 pm GinaRMiller: Prodigal son! Good to hear/see you. RT @somechum: Hello, AEC
SoMeStars! #smpschat

6:44 pm mike_kohn: @MaryfKrueger For example, we've seen PR opportunities through SoMe and
have brought on two hires because of our efforts! #smpschat

6:45 pm aliciarocker: @pmswish I see them #smpschat

6:45 pm SomeChum: Great to be seen. What'd I miss? LOL #smpschat

6:45 pm mike_kohn: @HollyBolton That's awesome! Great news for you and your activities! I'm glad
to hear that you've got the buy in right up front. #smpschat

6:45 pm galvinium: We also researched and began writing our policy while developing the plan.
We completed our policy first which I recommend. #smpschat

6:45 pm MaryfKrueger: @galvinium @SpartanAmi Any examples worth mentioning? #SMPSchat

6:46 pm SMPStech: One of the initiatives of the SMPS Technology committee is to create some
guidelines for members to start with. #smpschat

6:46 pm kstar54: What is a SoMe Plan? Having a FB page or hastag on twitter? #smpschat

6:46 pm SpartanAmi: 3) continued Then developed the plan around goals for my firm #smpschat

6:46 pm GinaRMiller: 2) convincing that relationships matter is easy. explaining how they are now
moving online is next step, and not so difficult. #smpschat

6:46 pm robinclewley: I presented vid in your article to partners & it totally got us buy-in. RT

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@maryfkrueger: Found this article http://ow.ly/3LrqB #smpschat
6:46 pm mike_kohn: @kstar54 My understanding is that it comprises goals and action items. It's
basically a business plan, but for social media. #smpschat

6:46 pm HollyBolton: Q3 Great thing about #smps is that we can all learn from each other! Have
gotten lots of ideas already #smpschat

6:47 pm SMPSUtah: RT @SMPStech: One of the initiatives of the SMPS Technology committee is
to create some guidelines for members to start with. #smpschat

6:47 pm MaryfKrueger: @SMPStech Any specific advice for B2B? #smpschat

6:47 pm galvinium: Research companies like @hoknetwork @meadhunt @cannondesign

#smpschat

6:47 pm LittleWhile: 3) Our plan evolved over the past 2 years, started rogue in 2009 and today it
supports firmwide PR goals #smpschat

6:47 pm SMPSTheWave: @MaryfKrueger Here's another reason to engage in SoMe

http://tinyurl.com/mxeduz #smpschat

6:47 pm mike_kohn: RT @GinaRMiller: 2) convincing relationships matter - easy. explaining how

they're moving online is next step + not so difficult. #smpschat

6:47 pm SMPStech: @kstar54 Social Media (SoMe) plan - your (company's) approach to using
SoMe. #smpschat

6:48 pm kstar54: What is social media then, beyond FB and Twitter? #smpschat

6:48 pm MaryfKrueger: Thanks! @SMPSTheWave RT Here's another reason to engage in SoMe

http://tinyurl.com/mxeduz #smpschat

6:48 pm aliciarocker: PR is where SoMe has made the most impact as far as ROI is concerned for
my company. #smpschat

6:48 pm GinaRMiller: 3) be sure to ask the right questions before planning #smpschat

6:49 pm SMPStech: 4) Are there any other guidelines you can suggest others consider when
creating a plan? #smpschat

6:49 pm Julian_Bond: "Lurking" in here on the #smpschat RT @galvinium Dana Galvin from
@bartonmalow - ready to talk about SoMe Plans & Policies

6:49 pm ideaworksgal: Working on helping clients see SoMe as an extension of current PR channels
they already use #smpschat

6:49 pm galvinium: @kstar54 Its really about what your firm and team can support, however you
can consider blogs, Flickr, YouTube/Vimeo, etc. #smpschat

6:49 pm mandiheilig: Any advice for smaller companies with a one person marketing "team" Where
do you start? First steps? #smpschat

6:49 pm reillybri: and recruiting for us. RT @aliciarocker: PR is where SoMe has made the
most impact as far as ROI is concerned for my company. #smpschat

6:50 pm robinclewley: @kstar54 Blogs, YouTube, Vimeo, Incorporating traditional media, analysis--
Use Google analytics #smpschat

6:50 pm scottdbutcher: 4) Start small - don't try to do everything at once; experiment #smpschat

6:50 pm mike_kohn: Q4 Here's a good set of things to think about from @mashable and
@hrbartender when considering a policy: http://on.mash.to/eM05tt #smpschat

6:50 pm galvinium: @mandihelig I would suggest completing your policy first. Then only take on
what you can handle. Its easy to do the 1st tweet #smpschat

6:51 pm mike_kohn: @reillybri Thanks Brian! Recruiting's been HUGE ROI for us at SmithGroup
cc: @aliciarocker #smpschat

6:51 pm ideaworksgal: @kstar54 it's about aligning your SoMe mktg with overall biz goals. Know
your target mkts and where they are online. Go there! #smpschat

6:51 pm galvinium: @mandiheilig It is a lot harder to do Tweet #458 #smpschat

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6:51 pm HollyBolton: @kstar54 I see the SoMe plan as part of marketing/BD plan; goals will
determine tactics: SoMe you choose/content, etc #smpschat
6:51 pm arbiterofwords: 4) I've learned that our employees are much more self-regulating than I
thought; part of guidelines is how to generate ideas. #smpschat

6:51 pm GinaRMiller: #Like RT @galvinium: Research companies like @hoknetwork @meadhunt

@cannondesign #smpschat

6:51 pm JenniFaust: how do you handle individual accounts verses using those accounts for bd
purposes on behalf of the company? #smpschat

6:51 pm galvinium: @Julian_Bond Hey Julian! Glad to see you here! Please participate as one of
our valued clients! #smpschat

6:51 pm aliciarocker: Start with easy and simple goals and test them to include into a plan then
policy. #smpschat

6:52 pm arbiterofwords: @mandiheilig Take it slow: pick one SoMe outlet that fits your targets best,
and start there. #smpschat

6:52 pm lauriemeisel: @kstar54 If only Fb & twitter then you could be losing out on other channels
which might fit your needs, Like LinkedIn, Youtube #smpschat

6:53 pm aliciarocker: @mandiheilig I started with Linkedin and twitter, next step blogs and utube,
fickr. Start small and test then make new goals #smpschat

6:53 pm pmswish: RT @mike_kohn: Q4 Heres a good set of things to think about when
considering a policy: http://on.mash.to/eM05tt #smpschat

6:53 pm galvinium: In my opinion every company should have a SoMe policy whether they do
SoMe or not. Its important to protect your firm/clients #smpschat

6:53 pm MaryfKrueger: And blogs! RT @LaurieMeisel @kstar54 If only Fb & twitter then you could be
losing out on other channels Like LinkedIn, Youtube #smpschat

6:54 pm mike_kohn: @karybeck @reillybri @aliciarocker Totally agreed. They're really great for
showing off the ROI #smpschat

6:54 pm mike_kohn: RT @galvinium: every company should have a SoMe policy whether they do
SoMe or not. Its important to protect your firm/clients #smpschat

6:54 pm mandiheilig: @aliciarocker thanks! i am currently pushing linkedin and doing twitter for
myself baby steps and I firmly believe in policy 1st #smpschat

6:54 pm HollyBolton: Another grt example of an arch firm on Twitter is @waremalcomb & their
employees that have individual accts on behalf of co #smpschat

6:54 pm SMPStech: 5) Did you or should you get legal advice? #smpschat

6:54 pm olson_danielle: Can someone give me an example of how their using YouTube? #smpschat

6:54 pm ideaworksgal: RT @arbiterofwords: @mandiheilig Take it slow: pick one SoMe outlet that fits
your targets best, and start there. #smpschat

6:54 pm lauriemeisel: Apologies for breaking my lurker mode. Laurie here and I know a few of you
from my work w/@ArchRecord and MHC #smpschat

6:55 pm pmswish: RT @JenniFaust: how do you handle multiple accounts? SMMS like
Hootsuite, Cotweet, Tweetdeck work wonders. #smpschat

6:55 pm LittleWhile: 4) It's all about content, SoMe is worth the effort if you have content worth
reading, and the ability to create it regularly #smpschat

6:55 pm reillybri: @olson_danielle project videos for our architecture firm: http://bit.ly/hOOaMC
#smpschat

6:55 pm mike_kohn: @LaurieMeisel Great to see you, Laurie! #smpschat

6:56 pm HollyBolton: @galvinium Agree re: SoMe policy even if co isn't active; employees most
likely are (FB) and everyone represents the brand #smpschat

6:56 pm galvinium: @olson_danielle we use utube for case studies, testimonials, project
commercials, etc. it gets linked to website, newsletter, etc #smpschat

6:56 pm aliciarocker: @JenniFaust marketing deals with bd accounts and allow ind. to handle own
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accounts with policy and training in place. #smpschat

6:56 pm reillybri: @LaurieMeisel welcome! #smpschat

6:56 pm Julian_Bond: Will do! RT @Julian_Bond Hey Julian! Glad to see you here! Please
participate as one of our valued clients! #smpschat

6:56 pm mike_kohn: Q5 Without legal training, I wouldn't give legal advice. For personnel/policy
stuff, it's a great idea to work w/ HR :) #smpschat

6:56 pm mandiheilig: Q5 on this, we recently had a question for our chapter about posting photos of
events/people on FB and if it was "legal" #smpsclt #smpschat

6:56 pm WendyCovich: Been lurking too... Wendy here from @DLA_Architects #smpschat

6:56 pm galvinium: RT @LittleWhile: Its all about content, SoMe worth the effort if u have content
worth reading, and ability 2 create it regularly #smpschat

6:56 pm scottdbutcher: @olson_danielle narrated PowerPoint that we embedded on our website

http://youtu.be/lmLX7DuRDdY #smpschat

6:57 pm SpartanAmi: @JenniFaust part of the policy i'm working on is to ask them not to "break
news" from personal accounts, only RT company stuff #smpschat

6:57 pm GinaRMiller: 4. Every channel has a purpose/advantage/value. Treat them different.

#OnePostDoesNotFitAll #smpschat

6:57 pm lauriemeisel: RT @mike_kohn @galvinium company should have a SoMe policy whether
they do SoMe or not. important to protect your firm/clients #smpschat

6:57 pm pmswish: RT @galvinium: @olson_danielle we use utube for case studies, testimonials,
project commercials..linked to website, newsletter #smpschat

6:57 pm aliciarocker: @mandiheilig Now I have a ind. who is interested in twitter. Use SoMe
strategically and others will see value #smpschat

6:57 pm galvinium: @mandiheilig when people join @bartonmalow as employees they sign a
release. In addition SoMe is in our archphoto contracts #smpschat

6:58 pm WendyCovich: That's the hardest part! MT @littlewhile: 4) all about content, SoMe worth
effort if u have content & ability to create regularly #smpschat

6:58 pm SMPSUtah: @SpartanAmi THe personal accts. are personal company accts. or
personal/personal accts? How do you manage that? #smpschat

6:58 pm HollyBolton: RT @galvinium: when people join @bartonmalow as employees they sign a
release. In addition SoMe is in our archphoto contracts #smpschat

6:58 pm pmswish: RT @WendyCovich: Thats the hardest part! MT @littlewhile: 4) all about
content, worth effort if u have content #smpschat

6:59 pm aliciarocker: @olson_danielle training, tips, branding #smpschat

6:59 pm mandiheilig: gr8 idea @galvinium: when people join @bartonmalow as employees they
sign a release. SoMe is in our archphoto contracts #smpschat #smpsclt

6:59 pm WareMalcombCMO: Yes, your attorney should review your sm policy RT @SMPStech: 5) Did you
or should you get legal advice? #smpschat

6:59 pm mike_kohn: @WendyCovich @littlewhile It's so true, but if you can set aside 10 minutes
daily, then you can at least get it started. #smpschat

6:59 pm lauriemeisel: @mike_kohn @reillybri Thanks for the welcome. Great to see familiar faces!
#smpschat

6:59 pm aliciarocker: @galvinium @olson_danielle Great ideas!!! #smpschat

6:59 pm galvinium: One thing u have to be ready for is not having full control especially if u have
multiple people participating in SoMe efforts #smpschat

6:59 pm SMPSTheWave: Good point @galvinium. Identifying ways to link SoMe to your website should
not be overlooked #smpschat

7:00 pm arbiterofwords: @JenniFaust Now that I'm tweeting for myself and my firm (unlike previous

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job), I realize how hard it is to balance two accounts. #smpschat
7:00 pm WareMalcombCMO: Monitoring is also important. #smpschat

7:00 pm mike_kohn: Q5 I misread the question! But yes, I would definitely get input from a Director
of HR or in-house cancel. #smpschat

7:00 pm galvinium: The company also must be ready for the culture switch of info getting out
quick and from various people #smpschat

7:00 pm mike_kohn: RT @galvinium: be ready for not having full control especially if u have multiple
people participating in SoMe efforts #smpschat

7:00 pm galvinium: @arbiterofwords @JenniFaust I know the feeling. Its hard to manage multiple
twitter accounts. #smpschat

7:01 pm GinaRMiller: BTW, this chat is awesome #smpschat

7:01 pm arbiterofwords: @LittleWhile Totally agree. There's already so much noise out there. Make
content useful, interesting, colorful. #smpschat

7:01 pm WendyCovich: Great idea! MT @spartanami: part of the policy i'm wrkng on is ask them not
to "break news" frm personal accts only RT cmpny stuff #smpschat

7:01 pm SMPStech: @arbiterofwords @JenniFaust I am managing 4 accts. It can be challenging,

and more than once I have posted from the wrong one. #smpschat

7:01 pm aliciarocker: RT @galvinium: One thing u have to be ready for is not having full control
especially if u have multiple people participating in SoMe efforts #smpschat

7:01 pm HollyBolton: Q4 It's important to let empl. know to tweet up others lots, not just tweet
about themselves/company (be "Trust Agents") #smpschat

7:01 pm olson_danielle: @galvinium @mandiheilig @bartonmalow Is the release specifically for social
media or is it more of a blanket release? #smpschat

7:01 pm reillybri: Join us! RT @GinaRMiller: BTW, this chat is awesome #smpschat

7:02 pm mike_kohn: @SMPStech @arbiterofwords @JenniFaust But the best part is, you can
erase a mistake and move on pretty easily! #smpschat

7:02 pm SMPSUtah: @WareMalcombCMO Who should do the monitoring? #smpschat

7:02 pm SpartanAmi: @SMPSUtah personal = personal/personal. I control the comp account.

Guidelines on how to approp identify as employee go out 02/02 #smpschat

7:02 pm WendyCovich: @mike_kohn ah, but sometimes it becomes such a time suck! All about
discipline, isn't it! #smpschat

7:02 pm HollyBolton: Yay! Agreed. Great contributors and content! RT @GinaRMiller: BTW, this
chat is awesome #smpschat

7:02 pm galvinium: @olson_danielle @galvinium @mandiheilig Its a blanket release #smpschat

7:02 pm WareMalcombCMO: employees tweeting, their company name RT @SMPSUtah:

@WareMalcombCMO Who should do the monitoring? #smpschat

7:02 pm SMPSNational: If anyone is able to share releases, plans, policies-email them 2

natasha@smps.org by 1/31 as part of the Marketers Rock contest #smpschat

7:02 pm aliciarocker: @galvinium That's where I feel the proper training/explanation comes in handy.
#smpschat

7:03 pm GinaRMiller: Tough 1: RT @JenniFaust part of the policy i'm working on is to ask not to
"break news" from personal accts, only RT company stuff #smpschat

7:03 pm lauriemeisel: RT @hollybolton: Q4 It's important to let empl. know to tweet up others, not
just about themselves/company (be "Trust Agents") #smpschat

7:03 pm SMPStech: Lets shift from SoMe plans to more specifics on policies. #smpschat

7:03 pm mike_kohn: @WendyCovich Ah it's so true! You really have to be disciplined about the
things that you do with it! I could waste hours on it! #smpschat

7:03 pm SomeChum: Learn to relinquish control. You are not the corporate mouthpiece anymore.

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And that's a GOOD thing. #smpschat
7:03 pm SMPStech: 6) If you have a SoMe policy, does it stand alone? Or is it included within
company wide policy book? #smpschat

7:04 pm LittleWhile: @mike_kohn @WendyCovich I recruit staff to contribute content, encourage

them to contact me with their ideas, and it works! #smpschat

7:04 pm galvinium: RT @SomeChum: Learn to relinquish control. You are not the corporate
mouthpiece anymore. And thats a GOOD thing. #smpschat

7:04 pm mike_kohn: Word. RT @SomeChum: Learn to relinquish control. You are not the
corporate mouthpiece anymore. And that's a GOOD thing. #smpschat

7:05 pm aliciarocker: @WendyCovich @mike_kohn I actually block time on my daily calendar for
SoMe. Unless something timely to report #smpschat

7:05 pm SMPSUtah: @SpartanAmi I've seen some comp. have personal/comp. accts. so there is
"face" to the company. I'd love to see the guidelines. #smpschat

7:05 pm samohTnavE: Channels and delivery methods will evolve - content will always matter most
RT @littlewhile: 4) It's all about content..... #smpschat

7:05 pm scottdbutcher: 6) we found that our e-mail policy could be expanded for all elec comm (incl
SoMe) & focused on guidelines and best practices #smpschat

7:05 pm mike_kohn: Q6: Our policy stands alone. We have people sign off on it when they are
hired in conjunction with other tech policies. #smpschat

7:05 pm galvinium: @SMPStech 6. Ours is included in company-wide policy book as part of

electronic comm section. #smpschat

7:05 pm WareMalcombCMO: You need to designate someone on your team. Preferable sr. marketer. RT
@SMPSUtah: @WareMalcombCMO Who should do the monitoring?
#smpschat

7:05 pm mike_kohn: @LittleWhile @WendyCovich That's awesome! How many staff do you have
contribution regularly? #smpschat

7:05 pm aliciarocker: RT @SomeChum: Learn to relinquish control. You are not the corporate
mouthpiece anymore. And that's a GOOD thing. #smpschat

7:06 pm lauriemeisel: It is impt to note who"speaks" for the firm & what can be individually
recognized. Policy should also have training/guidelines #smpschat

7:06 pm SomeChum: I'm a fan of a standalone policy, accessible in high-profile places. How many
employees actually read the policybook anyway? #smpschat

7:06 pm mike_kohn: @aliciarocker @WendyCovich Excellent move. I try to check in once per hour
or so to see what's going on and keep myself connected. #smpschat

7:06 pm SMPStech: 7) If you have a SoMe policy, have you found it to be helpful guidance or a
hindrance to progress? #smpschat

7:07 pm SMPSUtah: @WareMalcombCMO Sr. marketer is perfect. Thank you. #smpschat

7:07 pm HollyBolton: Q4 Might also be good to include in plan what company's core
values/messages are so they're considered on all content platforms
#smpschat

7:07 pm lauriemeisel: RT @smpstech: Q6. you have a SoMe policy, does it stand alone? Or is it
included within company wide policy book? #smpschat

7:07 pm kstar54: sorry - got pulled away - who handles keeping your content fresh? #smpschat

7:07 pm kstar54: nothing worse than stale content #smpschat

7:07 pm SMPStech: If the questions are coming to fast, it's OK. Post when you get a chance.
There will be a link to transcripts after the TweetChat #smpschat

7:07 pm SpartanAmi: 6) same as @scottdbutcher expanding IT policy to include SoMe, it will be

short and sweet, we have a very loose culture, 90 people #smpschat

7:08 pm mike_kohn: @karybeck Yes! The conversation will be archived. Check it out here:
http://bit.ly/eo0Zen #smpschat
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7:08 pm WendyCovich: I like it RT @mike_kohn: @aliciarocker Excellent move. I try to check in
@1x/hr to see what's going on and keep myself connected. #smpschat

7:08 pm SomeChum: I've found SoMe policy to be helpful (as both a "contributor" and an "enforcer.")
#smpschat

7:08 pm GinaRMiller: Despite the temptation, an intern is not the right one! @WareMalcombCMO
Who should do the monitoring? #smpschat

7:08 pm WareMalcombCMO: Lots of big companies have their sm policies online, like IBN
http://ibm.co/3yKymv #smpschat

7:08 pm WareMalcombCMO: Sorry IBM RT @WareMalcombCMO: Lots of big companies have their sm
policies online, like IBN http://ibm.co/3yKymv #smpschat

7:08 pm mike_kohn: IBM was our inspiration! RT @WareMalcombCMO: Lots of big companies
have their sm policies online, like IBN http://ibm.co/3yKymv #smpschat

7:08 pm pmswish: RT @kstar54: nothing worse than stale content. Agree! #smpschat

7:08 pm scottdbutcher: @SomeChum as enforcer, how big is your bat? #smpschat

7:09 pm SuButcher: RT @SomeChum: Learn to relinquish control. You are not the corporate
mouthpiece anymore. And that's a GOOD thing. #smpschat

7:09 pm LittleWhile: @mike_kohn @WendyCovich nearly 20 contributors, includes content for both
external and internal blog #smpschat

7:09 pm mike_kohn: Q7 We've found the policy helpful. It's written in real English, not legalese, and
invites people to join in the fun. #smpschat

7:09 pm aliciarocker: Yes! @HollyBolton RT Q4 include in plan what company's core

values/messages are so they're considered on all content platforms
#smpschat

7:09 pm mike_kohn: @LittleWhile @WendyCovich Rock on! How'd you get them to participate?
Any tips you can share? #smpschat

7:09 pm JenniFaust: @galvinium @arbiterofwords @JenniFaust LinkedIn and Facebook are tough
everyone has their own page and linked to business page #smpschat

7:09 pm scottdbutcher: Check out online database of SoMe policies: http://bit.ly/cUNuPp #smpschat

7:10 pm kstar54: how frequent are you updating content? #smpschat

7:10 pm SomeChum: @scottdbutcher Bat is pretty tiny, but let me pretend. #smpschat

7:10 pm pmswish: Yes, doesn't know "company voice." RT @GinaRMiller: an intern is not the
right one! @WareMalcomCMO RE: monitoring? #smpschat

7:10 pm WendyCovich: Someone mentioned keeping tabs on employees. Aren't there privacy/legal
issues? Have to be invited or somethng? #smpschat

7:11 pm CindyHausler: This is like gold - thanks! RT @scottdbutcher: Check out online database of
SoMe policies: http://bit.ly/cUNuPp #smpschat

7:11 pm pmswish: RT @scottdbutcher: Check out online database of SoMe policies:

http://bit.ly/cUNuPp #smpschat

7:11 pm mike_kohn: @WendyCovich Not a fan of 'keeping tabs on employees.' You can't control
everything, so don't try. #smpschat

7:11 pm mike_kohn: RT @scottdbutcher: Check out online database of SoMe policies:

http://bit.ly/cUNuPp #smpschat

7:12 pm SMPSNational: @CindyHausler @scottdbutcher Great resource, thanks! #smpschat

7:12 pm pmswish: Employees are participating with or wihtout firm. #smpschat

7:12 pm WareMalcombCMO: If employees want to tweet on behalf of the co, provide guidelines and training
, monitor branded accounts. #smpschat

7:13 pm SomeChum: Can we give an "AMEN" to the progressive HR guy answering to the name of
@mike_kohn?! #smpschat

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7:13 pm mike_kohn: That is SO true. All the more reason to get on board! RT @pmswish:
Employees are participating with or without firm. #smpschat

7:13 pm SMPStech: 8) What's your opinion on social media policies? Should they be specific?
General? #smpschat

7:13 pm aliciarocker: @kstar54 daily and several times a day depending on post and outlet. More in
twitter less on linkedin. #smpschat

7:13 pm WendyCovich: @littlewhile @mike_kohn 20 contributors!?! JEALOUS - trying to get just a

handful & still=pulling teeth! We'll get there, but... #smpschat

7:13 pm reillybri: you hired 'em. trust 'em! RT @mike_kohn: @WendyCovich No fan of keeping
tabs on employees. u can't control everything, don't try. #smpschat

7:13 pm lauriemeisel: Teach interns. don't put them in charge of your firm's SoMe voice RT
@ginarmiller: an intern is not the right one! (to monitor) #smpschat

7:13 pm pmswish: RT @WareMalcombCMO: If employees tweet on behalf of the co, provide

guidelines and training , monitor branded accounts. [Agree] #smpschat

7:14 pm WendyCovich: Agreed! RT @mike_kohn: @WendyCovich Not a fan of 'keeping tabs on

employees.' You can't control everything, so don't try. #smpschat

7:14 pm scottdbutcher: Another good resource: Inc Magazine's "how to write a SoMe policy"
http://bit.ly/9faSQ9 #smpschat

7:14 pm galvinium: Amen! RT @SomeChum: Can we give an "AMEN" to the progressive HR guy
answering to the name of @mike_kohn?! #smpschat

7:14 pm pmswish: RT @WendyCovich: @littlewhile @mike_kohn 20 contributors!?! JEALOUS -

trying to get just...[one more...] #smpschat

7:15 pm aliciarocker: @SomeChum RTCan we give an "AMEN" to the progressive HR guy

answering to the name of @mike_kohn?! #smpschat

7:15 pm scottdbutcher: And one more resource - Kodak's SoMe Tips: http://bit.ly/ujUCV #smpschat

7:15 pm HollyBolton: Q6 Planning to have the SoMe policy stand alone because it's going to be
more dynamic than the handbook. #smpschat

7:15 pm reillybri: u guys need to meet IRL !!@SomeChum: Can we give an "AMEN" to the
progressive HR guy answering to the name of @mike_kohn?! #smpschat

7:15 pm kstar54: how do you find the time to update? I am not sure I would have things to say
three of four times a day #smpschat

7:16 pm WareMalcombCMO: via Mobile RT @kstar54: how do you find the time to update? I am not sure I
would have things to say three of four times a day #smpschat

7:16 pm aliciarocker: @scottdbutcher thank you for the marvelous content. #smpschat

7:16 pm WareMalcombCMO: Not just about content, about relationships #smpschat

7:17 pm aliciarocker: @SMPStech 8. depends on goals #smpschat

7:17 pm mike_kohn: Q8 I think that they should balance general + specific. My full thoughts on
SoMe guidelines: http://bit.ly/8QX4Kt #smpschat

7:17 pm SMPStech: 9) What processes can firms use to communicate the social media policy to
employees? How often is it updated and re-communicated? #smpschat

7:17 pm scottdbutcher: @aliciarocker My pleasure! #smpschat

7:17 pm pmswish: RT @kstar54: how do you find the time to update? [You'd be surprised. Its an
info superhighway!] #smpschat

7:18 pm mike_kohn: @kstar54 It's something that I've intertwined into my daily routine over time.
But at the start, had to be diligent about it. #smpschat

7:18 pm SMPStech: 10) Along with Q9, how is the social media policy enforced; who enforces it?
#smpschat

7:18 pm JenniFaust: RT @reillybri: you hired em. trust em! RT @mike_kohn: No fan of keeping
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tabs on employees. u cant control everything, dont try. #smpschat

7:18 pm WendyCovich: @kstar54 I try to more share than update... lots of juicy stuff on general
design, etc that might b interesting #smpschat

7:18 pm LittleWhile: @mike_kohn Walks around the office, talking to staff, inspire them to send
me content, educate them about reach of SoMe #smpschat

7:18 pm samohTnavE: Best policy is always common sense. Would you say it in front of ALL of your
clients, friends, coworkers - if not, shhhhh #smpschat

7:18 pm ideaworksgal: I use hootsuite to schedule things in advance & then I check a few times/day.
RT @kstar54: how do you find the time to update? #smpschat

7:18 pm SomeChum: @kstar54 You have plenty to say! You just need to be attuned to what's
happening around you and think outside your bubble. #smpschat

7:19 pm aliciarocker: @kstar54 links to news you get send to you via rss feeds, e-news, and
company happenings. #smpschat

7:19 pm pmswish: RT @SMPStech: 9) communicate the social media policy to employees?

How often is it updated and re-communicated? HR Q? #smpschat

7:19 pm mike_kohn: Q9: We had email from our CEO, local all-staff presentations, presence on
intranet. Planning brown bags for the staff. #smpschat

7:19 pm kstar54: so its about relationships...what am I talking about if my clients don't want to
be mentioned? #smpschat

7:19 pm HollyBolton: @kstar54 I share articles of interest that I'm already reading, retweet valuable
content, mentioning others (re: what to say) #smpschat

7:19 pm pmswish: RT @samohTnavE: Best policy is always common sense. Would you say it
to ALL of your clients, friends, coworkers - if not, shhhhh #smpschat

7:20 pm mike_kohn: @kstar54 Your people, process, projects (in vague terms perhaps). You can
also talk things relevant to the comm (a/e/c, etc.) #smpschat

7:20 pm GinaRMiller: combo: planned & spontaneous RT @kstar54: how do you find the time to
update? I am not sure I would have things to say 3/4x a day #smpschat

7:20 pm mike_kohn: Hear hear! RT @HollyBolton: @kstar54 I share articles of interest that I'm
already reading, RT valuable content, mention others #smpschat

7:20 pm pmswish: RT @HollyBolton: share articles of interest that Im already reading, retweet
valuable content, mentioning others (re: what to say) #smpschat

7:21 pm SMPSUtah: Posting links to relevant articles, quick insights are all great "content".
@WendyCovich @kstar54 #smpschat

7:21 pm GinaRMiller: Agree! RT @waremalcombcmo: Not just about content, about relationships
#smpschat

7:21 pm HollyBolton: Q9 Encourage staff to be sure & share their SoMe success stories so we see
the good stuff that's happening #smpschat

7:21 pm pmswish: RT @mike_kohn: Q9: email from CEO, local all-staff presentations, presence
on intranet. brown bags for the staff. [All good] #smpschat

7:21 pm scottdbutcher: 4) if you are working on a plan, this 2009 B2B SoMe study is very helpful
http://bit.ly/1hb5KP #smpschat

7:21 pm kstar54: I suppose as a NON eng/arch I would have to depend on others to give me
content wh is a strech 3 times a day #smpschat

7:21 pm aliciarocker: @ideaworksgal awesome! #smpschat

7:22 pm JOLTtoaction: It's becoming increasingly important for everyone in the firm play a vital role in
marketing, SM is a simple way to do that #smpschat

7:22 pm mike_kohn: @kstar54 Set up google alerts, do searches, find followers on Twitter, etc.
We're all marketers (and an HR guy), so we all do it #smpschat

7:22 pm scottdbutcher: 9) currently working on a "roll out" presentation to non-marketing staff,

including both "how to" and "what to do" #smpschat
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7:22 pm TimKlabunde: @pmswish Agreed, employees are participating with or without firm. How we
can encourage more to join in? #smpschat

7:23 pm pmswish: I bet we're most "non-E/A" content is tough. RT @kstar54 #smpschat

7:23 pm mike_kohn: Rockin! RT @HollyBolton: Q9 Encourage staff to be sure & share SoMe
success stories so we see the good stuff that's happening #smpschat

7:23 pm reillybri: No! check suggestions in this chat. RT @kstar54: Suppose as a NON
eng/arch would have to depend on others to give me content #smpschat

7:23 pm HollyBolton: Werking is lurking over my shoulder during this TweetChat #tweepsforwerking
#smpschat

7:24 pm pmswish: I'm struggling with engagement despite bringing industry news to a FB page
created by employees. ideas?? #smpschat

7:24 pm WareMalcombCMO: Need to continually educate and advocate sm's benefits and dispel
stereotypes #smpschat

7:24 pm SMPStech: 11) Are all of your employees allowed to tweet/Facebook at work? For work?
Or Personal? #smpschat

7:24 pm WendyCovich: Me too. Just stay curious (and ask) RT @kstar54: I suppose as a NON
eng/arch I ... have to depend on others for content #smpschat

7:24 pm scottdbutcher: Follow #SoMego @galvinium, @hollybolton, @a_kilbourne, plus allstar

@somechum, and you will learn a lot! #smpschat

7:25 pm SMPSUtah: @kstar54 You don't need "new" content 3xday. You would tweet your content
multiple times, link to other's articles, etc. #smpschat

7:25 pm ideaworksgal: {{blushing}} @aliciarocker no you are! @ideaworksgal awesome! #smpschat

7:25 pm LittleWhile: 9) Google alerts and keyword searches in @hootsuite to keep tabs, PR
confronts violators (problems rarely occur though) #smpschat

7:25 pm lauriemeisel: @kstar54 Tweets are in all languages. Just know your audience...both who
you are trying to attract and those you have #smpschat

7:25 pm pmswish: #FF?? RT @scottdbutcher: Follow #SoMego @galvinium, @hollybolton,

@a_kilbourne, plus allstar @somechum, and you will learn a lot! #smpschat

7:25 pm JOLTtoaction: One thing we must remember is that whether by SM or simple conversation at
an event, employees "speak" for firms all the time #smpschat

7:26 pm SomeChum: We're ALL content developers, regardless of what initials come after our
names. Be empowered! #smpschat

7:26 pm mike_kohn: Q11: As long as it doesn't interfere with their day job, I've got no problems w/
it at all, for work or personal. SoMe it up! #smpschat

7:26 pm CindyHausler: @HollyBolton A lurking Werking?? Oh my! :) Tell him hello! #tweepsforwerking
#smpschat

7:26 pm mike_kohn: RT @SomeChum: We're ALL content developers, regardless of what initials
come after our names. Be empowered! #smpschat

7:26 pm SMPSUtah: @SMPStech Not allowed personal Twitter or Facebook but LinkedIn is
encouraged on work time. #smpschat

7:26 pm ideaworksgal: would anyone want to share which metrics they're tracking to see if SoMe
efforts are working? #smpschat

7:26 pm aliciarocker: @pmswish I don't use FB...too much personal business going on. Just my
opinion. #smpschat

7:28 pm HollyBolton: Q11 We are allowed acces to SoMe; flexible and trusting firm, no micro
management; realize work happens after hours too #smpschat

7:28 pm SMPStech: We?re about out of time. Any last thoughts, questions, or comments?
#smpschat

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7:28 pm ideaworksgal: Share thought leadership gained on their proj. @kstar54: so its about
relationships...what if clients don't want to be mentioned? #smpschat
7:28 pm samohTnavE: keep an eye on other industry sources, web, eblasts, ask staff to share trade
pubs - content is everywhere, dig for it #smpschat

7:28 pm WareMalcombCMO: Since smart phones provide access, people have access. #smpschat

7:29 pm alison_buckley: @WareMalcombCMO What about content 'disclaimers' on employees

individual accounts? (i.e. tweets r my own) #smpschat

7:29 pm WendyCovich: Good advice. People don't check feeds constantly RT @smpsutah: tweet your
content multiple times, link to other's articles, etc. #smpschat

7:29 pm scottdbutcher: @SMPStech Great chat! Thanks. #smpschat

7:29 pm kstar54: Thanks for everyone's input! #smpschat

7:29 pm reillybri: @SMPSUtah I really feel you've got to trust your employees not to waste their
day away on Facebook etc.. #smpschat

7:29 pm SomeChum: Ain't no one gonna stand in my way of tweeting. I DARE someone to question
my work productivity... #smpschat

7:29 pm aliciarocker: RT @HollyBolton Q11 allowed acces to SoMe; flexible and trusting firm, no
micro management; realize work happens after hours too #smpschat

7:29 pm SMPStech: Feel free to continue this conversation with the #smpschat hashtag
#smpschat

7:30 pm mike_kohn: @SMPStech Thanks a ton for putting this together! GREAT chatting with all of
you! #smpschat

7:30 pm reillybri: thanks everyone. this was awesome! #smpschat

7:30 pm aliciarocker: @SMPStech Thank you. #smpschat

7:30 pm ideaworksgal: My new mantra: SoMe it up! RT @mike_kohn: ...I've got no problems w/ it at
all, for work or personal. SoMe it up! #smpschat

7:30 pm MaryfKrueger: @SMPStech Great chat! Thanks for all of the information. #smpschat

7:30 pm SMPSUtah: @reillybri I completely agree (so disagree with our policy). Be an adult, do
your job and then live your life. #smpschat

7:30 pm JOLTtoaction: @mike_kohn Agreed, SM is not a 'strategic' activity for most non-marketers.
Their approach will be gut motivated and less careful #smpschat

7:30 pm SMPStech: Transcript at http://wthashtag.com/transcript.php?

page_id=18892&start_date=2011-01-27&end_date=2011-01-
27&export_type=HTML #smpschat

7:31 pm WendyCovich: What a lively convo! #smpschat Thnx for all the ideas

7:31 pm SMPSUtah: @WendyCovich Right, you've got 8-10 hrs. per day to interest people/build
relationships, it's not a 1-shot deal. #smpschat

7:31 pm pmswish: @aliciarocker FB probably not where I would have started for biz. But inherited
as marcom. #smpschat

7:31 pm SMPSNational: Great job @smpstech and all of today's contributors! #smpschat

7:31 pm LittleWhile: Had fun chatting with everyone today, great convos @mike_kohn
@HollyBolton @pmswish @samohtnave @arbiterofwords @galvinium
#smpschat

7:32 pm pmswish: RT @MaryfKrueger: @SMPStech Great chat! Thanks for all of the information.
[Agree!] #smpschat

7:32 pm mike_kohn: By the way, if you want to follow everyone using the #smpschat hashtag,
check out BlastFollow for some easy going: http://bit.ly/gMYlOF

7:33 pm HollyBolton: Thanks so much @smpstech! Great chat; fortunate to have participated with
all you smart Tweeps. #smpschat

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7:33 pm ideaworksgal: So nice to SoMeet all of you! Very helpful insights #smpschat
7:33 pm dafrederiksen: @SMPStech any CPSM credits offered for participating? I soaked up some
great information! #smpschat

7:33 pm lauriemeisel: @smpstech Thanks for letting me crash the party! Great questions and nice
to meet some new people! #smpschat

7:34 pm mandiheilig: So glad I decided to join! Thank you for all of the helpful SoMe tips! until next
time #smpschat

7:34 pm LIDA360: RT @WareMalcombCMO: If employees want to tweet on behalf of the co,

provide guidelines and training , monitor branded accounts. #smpschat

7:35 pm Kjlarch: This was my first tweet chat...Thanks! #smpschat

7:35 pm ideaworksgal: Such a great idea! I need to rack those up! RT @dafrederiksen: @SMPStech
any CPSM credits offered for participating? #smpschat

7:36 pm lauriemeisel: Great tool! RT @mike_kohn if you want to follow everyone using the
#smpschat hashtag, check out BlastFollow http://bit.ly/gMYlOF

7:36 pm JOLTtoaction: You must get Sr Mgmt buy-in that SoMe is a primary way to get the company
message out. It's not play time. #smpschat

7:37 pm SMPStech: Thank you for participating. We hope you found this TweetChat helpful.
#smpschat

7:37 pm HollyBolton: Lots of great tweeps to follow after this chat! Wow! #smpschat

7:38 pm SMPStech: @ideaworksgal @dafrederiksen Unfortunately, we can't offer CPSM credits for
this program. #smpschat

7:38 pm HollyBolton: @Kjlarch Glad you participated! Welcome! #smpschat

7:41 pm WendyCovich: RT @hollybolton: Lots of great tweeps to follow after this chat! Wow!
#smpschat

7:42 pm HollyBolton: @ideaworksgal @dafrederiksen CEUs 4 TweetChats require different format;

we did one in Fall '10. Might one this yr; stay tuned! #smpschat

7:49 pm HollyBolton: @mike_kohn You were GREAT to have at the #smpschat! Thanks for all the
insights, dancing HR dynamo! :)

8:58 pm KathleenHeld: @SMPStech enjoyed the TweetChat #smpschat

11:47 pm SMPStech: @hollybolton & @a_kilbourne tweeting for #smpschat

http://yfrog.com/h590spetgj

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1/28/2011 #smpschat - What the Hashtag?!
What the Hashtag is now part of What the Trend. Follow @wtt on Twitter.

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# Find a hashtag Trending: #agoodboyfriend, #improudtosay, #jan25

#smpschat http://wthashtag.com/smpschat · Tweet This! Edit | History | Watch | Protect | Delete

Give us a 140 character definition! From other sources:

Description Stats for the last 7 days

Related Hashtags Top Contributors
1. @mike_kohn - 45
External Links
2. @SMPStech - 34
Twitter Search for #smpschat
3. @HollyBolton - 27
This page has been accessed 549 times. 4. @pmswish - 26
5. @aliciarocker - 26
6. @galvinium - 25
7. @scottdbutcher - 18
8. @SMPSUtah - 14
9. @kstar54 - 14
10. @GinaRMiller - 14

425 tweets, 56 contributors, 60.7

tweets per day · more stats

On Twitter
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131
#smpschat

Sign in to use this tweet box!

Filters: with links no retweets with images Real-Time mode (Pause)

HollyBolton RT @SMPStech: @hollybolton & @a_kilbourne tweeting for #smpschat

http://yfrog.com/h590spetgj
11 hours ago Reply Retw eet View Tw eet

SMPStech @hollybolton & @a_kilbourne tweeting for #smpschat

http://yfrog.com/h590spetgj
14 hours ago Reply Retw eet View Tw eet

KathleenHeld @SMPStech enjoyed the TweetChat #smpschat

17 hours ago Reply Retw eet View Tw eet

HollyBolton @mike_kohn You were GREAT to have at the #smpschat! Thanks for all
the insights, dancing HR dynamo! :)
18 hours ago Reply Retw eet View Tw eet

HollyBolton @ideaworksgal @dafrederiksen CEUs 4 TweetChats require different

format; we did one in Fall '10. Might one this yr; stay tuned! #smpschat
18 hours ago Reply Retw eet View Tw eet

WendyCovich RT @hollybolton: Lots of great tweeps to follow after this chat! Wow!
#smpschat
18 hours ago Reply Retw eet View Tw eet

More

http://wthashtag.com/Smpschat 1/2
1/28/2011 #smpschat - What the Hashtag?!

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1/28/2011 #smpschat - What the Hashtag?!
What the Hashtag is now part of What the Trend. Follow @wtt on Twitter.

Log In/Register · Log In with OpenID

# Find a hashtag Trending: #agoodboyfriend, #improudtosay, #jan25

#smpschat http://wthashtag.com/smpschat · Tweet This! Edit | History | Watch | Protect | Delete

Give us a 140 character definition! From other sources:

Description Stats for the last 7 days

Related Hashtags In the last 7 days:
425 tweets
External Links
56 contributors
Twitter Search for #smpschat
60.7 tweets per day
This page has been accessed 549 times. 57.2% come from "The Top 10"
26.1% are retweets
63.1% are mentions
6.8% have multiple hashtags

back

On Twitter
Join the conversation View Transcript Subscribe with RSS

131
#smpschat

Sign in to use this tweet box!

Filters: with links no retweets with images Real-Time mode (Pause)

HollyBolton RT @SMPStech: @hollybolton & @a_kilbourne tweeting for #smpschat

http://yfrog.com/h590spetgj
12 hours ago Reply Retw eet View Tw eet

SMPStech @hollybolton & @a_kilbourne tweeting for #smpschat

http://yfrog.com/h590spetgj
14 hours ago Reply Retw eet View Tw eet

KathleenHeld @SMPStech enjoyed the TweetChat #smpschat

17 hours ago Reply Retw eet View Tw eet

HollyBolton @mike_kohn You were GREAT to have at the #smpschat! Thanks for all
the insights, dancing HR dynamo! :)
18 hours ago Reply Retw eet View Tw eet

HollyBolton @ideaworksgal @dafrederiksen CEUs 4 TweetChats require different

format; we did one in Fall '10. Might one this yr; stay tuned! #smpschat
18 hours ago Reply Retw eet View Tw eet

WendyCovich RT @hollybolton: Lots of great tweeps to follow after this chat! Wow!
#smpschat
18 hours ago Reply Retw eet View Tw eet

More

http://wthashtag.com/Smpschat 1/2
1/28/2011 #smpschat - What the Hashtag?!

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