Digital Trends & Opportuni3es 

In La3n America 
OCTOBER 2010 

       by Sergio Barrientos 
       @xensei 
by @xensei
AGENDA

  State of the Market – Latin America is Online

  Trends that should matter
•  Location Based Services

•  Social Watching

•  QR Codes

•  Augmented Reality

  Some examples
  Next steps

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State of the Market: Latin America
Impressive penetration growth

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State of the Market: Latin America
Usage are heavier in Brazil, Mexico and Argentina

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State of the Market: Latin America
How does Latin America use the Internet?

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State of the Market: Latin America
Latin American Internet usage

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State of the Market: Latin America
YouTube Leads, local sites spur significant usage

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State of the Market: Latin America
Social Networking growth is everywhere

•  Social media sites usage are 
growing fast in LaAn America, 
more than 80% of internet users 
have a profile on a social 
network. 

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State of the Market: Latin America
Facebook is growing FAST in the region

Population Internet Facebook

LATIN AMERICA Internet Users Facebook Users
( Est. 2009 ) Penetration Penetration
Argentina 40,913,584 20,000,000 48.88% 7,699,500 38.50%
Bolivia 9,775,246 1,000,000 10.23% 496,220 49.62%
Brazil 198,739,269 67,510,400 33.97% 2,847,400 4.22%
Chile 16,601,707 8,368,036 50.40% 5,915,100 70.69%
Colombia 43,677,372 19,792,718 45.32% 7,794,000 39.38%
Costa Rica 4,253,877 1,460,000 34.32% 458,320 31.39%
Dominican Republic 9,650,054 3,000,000 31.09% 505,580 16.85%
Ecuador 14,573,101 1,759,472 12.07% 702,080 39.90%
El Salvador 7,185,218 826,000 11.50% 237,340 28.73%
Guatemala 13,276,517 1,960,000 14.76% 381,920 19.49%
Honduras 7,833,696 658,500 8.41% 198,420 30.13%
Mexico 111,211,789 27,600,000 24.82% 7,776,020 28.17%
Nicaragua 5,891,199 185,000 3.14% 112,220 60.66%
Panama 3,360,474 934,500 27.81% 426,600 45.65%
Paraguay 6,995,655 894,200 12.78% 141,800 15.86%
Peru 29,546,963 7,636,400 25.84% 1,690,440 22.14%
Puerto Rico 3,966,213 1,200,000 30.26% 1,037,760 86.48%
Uruguay 3,494,382 1,340,000 38.35% 639,640 47.73%
Venezuela 26,814,843 7,552,570 28.17% 5,217,620 69.08%
TOTAL 557,761,159 173,677,796 44,277,980
SOURCE: Internet World Stats – March 2010 

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Trends that should matter: Location Matters
Your current location (and location habits) will further enhance the delivery of
your digital experiences. Content will become increasingly aware of its
surroundings and configure itself accordingly.

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Trends that should matter: Location Matters

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Trends that should matter: Social Watching

It all started that January 20th, 2009

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Trends that should matter: Social Watching

From Where are you? To What are you watching?

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Trends that should matter: QR Codes

2D barcodes as mobile shortcuts

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Trends that should matter: Augmented Reality

Virtual data on ‘real life’ video-fed images (webcams)

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Trends that should matter: Augmented Reality

‘The Front-channel’ data and calls to action on top

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Some examples: Facebook Fan Page

Community Set up and Management

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Some examples: Micro site

Engagement micro sites & advergaming

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Some examples: Facebook

Facebook Application: social profile

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Some examples: Facebook

Facebook Application: product advisor

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Some examples: Apps

Online Application

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Some examples: Apps

Desktop App

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Next Steps

How can we help?

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