USA B2C E-Commerce Report 2010

April 2010

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RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts – you make the decisions

April 2010

Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
67
Covered Countries
USA
Price
€1,450 (excl. VAT)

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USA B2C E-Commerce Report 2010

Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players

• Despite the recession in the US economy, online buyers spent USD 29 billion during the 2009 holiday season.

• By the end of the second quarter of 2009, about 7% of US consumers bought goods or conducted financial
transactions via cell phone.

• “Video Games, Consoles & Accessories” was the Top growing online product category in 2008.

• The number of Internet users in the US is forecasted to reach 205 million in 2010, accounting for 66% of
the total population.

• In 2008, Amazon was by far the leading Internet retailer in the US with a sales volume of USD 19 billion,
followed by Staples with 8 billion.

Company and Product Information

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USA B2C E-Commerce Report 2010

Table of Contents
1. Trends 3. Shares

• 6 Key Trends in US Online Retail 2010 • US B2C E-Commerce as a % of total Retail Sales,
• Online Activities of US Senior (65+) Internet 2007-2008
Users, June 2009
• Change in US Online Sales by Business Model, 4. Products
in %, Q1 2009 vs. Q1 2008
• Top US Gaming Sites, by Unique Visitors and • Top Growing US B2C E-Commerce Categories, in
Change vs. 2008, May 2009 %, 2008 vs. 2007
• Website Features which increase the Likelihood • Top 10 Online Purchase/Transaction Categories
to Purchase from that Website in the US, in % of among US Adult Online Buyers, in % of
Respondents, 2009 Respondents, 2008
• US Female Purchase Decisions - the leading
Influences, % of respondents, August 2009 5. Users / Shoppers
• Channels Offering the best Deals for US Online
Buyers, in % of Respondents, November 2009 • Development of Internet Users and its Percentage
• Online Book Market Trends in the US of Country Population in the US, 2007-2013f
• US Online Holiday Spending in December 2009 • Development of Internet Shoppers and their Per-
centage of Internet Users in the US, 2006-2011f
• Top US Gaming Sites, by Unique Visitors and Chan
ge vs. 2008, May 2009 • Total Broadband Subscribers in the US, compared
to Germany and OECD Average, 2003-June 2008
• US Mobile Phone Users, millions and Penetration in
%, 2008-2013f • Total Broadband Subscribers per 100 Inhabitants
in the US, compared to Germany & OECD Average,
• US Mobile Internet Users, millions and Penetration
2003-June 2008
in %, 2008-2013f
• Broadband Subscribers in the US, by Access
• Mobile Content Activities of US Mobile Content
Technology, compared to the OECD Average in
Users, in % of Respondents, May 2009
%, June 2008
• US M-Commerce Trends: Products and
Applications, Food, Clothing and Apparel,
Smartphone Usage, Sterling Commerce 6. Players
Activities, Research via Mobile Phones,
Guidance Issues, Platform of Artificial Life Inc., • Top 10 US Internet Retailers, by Web Sales in
Platform of Demandware, Mobile Loyalty USD billion, 2008
Solution of Motorola • Top 10 US Internet Retailers, by Unique Visitors
and Audience Reach, February 2010
• US T-Commerce Trends: News about
• Top 10 Online Retailers Based on Conversion
T-Commerce Provider iCueTV
Rate, November 2009
• Favorite 50 US Internet Retailers
• Facts about Amazon.com
2. Sales
• Facts about Staples.com
• US Total Retail Sales and Sales of Electronic Shop- • Facts about Dell.com
ping and Mail-Order Houses, in USD billion, 2002- • News about Zappos.com
2008
• News about Walmart.com
• US B2C E-Commerce Sales, in USD billion and
• News about Target.com
% Increase vs. prior year, 2008-2014f
• News about Talbots.com
• US B2C E-Commerce Sales, by Retail and Online
Travel Sales, in USD bil. and % change, • News about eBay.com
2008-2013f • News about Nordstrom.com

yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com

Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany
USA B2C E-Commerce Report 2010

Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions

Trends Sales Shares Products Users / Shoppers Players

The number of Internet users in the US is forecasted to reach

205 million in 2010, accounting for 66% of the total population.
Development of Internet Users (million) and its Percentage of Country Population in the US, 2007-2013f

350 75%

69%
300 68% 70%

Population
67%
s (million)

66%
65%
ber of Internet Users

63%

entage of Country P
250 65%
62%
221
216
211
205
199
200 193 60%
187

Perce
Numb

150 55%

100 50%
2007

2008

2009

2010

2011

2012

Number of Internet Users Percentage of Country Population 2013

Note: an Internet user is a person of any age who uses the Internet from any location at least once per month

Source: eMarketer, February 2009

45

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts – you make the decisions

Trends Sales Shares Products Users / Shoppers Players

Furthermore, office equipment retailer Staples reached online sales of

USD 7.7 billion in 2008.
Facts about Staples.com
Name of
Staples
Company
Homepage www.staples.com
Vertical
Retailer
Integration
Business
Multi-Category Retailer
Model
Product Range Office equipment etc.
Revenue/
Web sales of USD 7.7 billion in 2008
Financials
• With total 2009 retail sales of $24 billion
and 91,000 associates worldwide,
Staples operates in 25 countries
throughout North and South America,
Europe, Asia and Australia serving
businesses of all sizes and consumers.
Others
• Staples invented the office superstore
concept in 1986 and today ranks second
worldwide in e-commerce sales.
• The company is headquartered outside
Boston.

Source: Internet Retailer, trade press, company research

59

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Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
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yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany