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experiential marketing
February 2011
www.exitdesign.com
exit innovation
multidisplinary team
integrated approach
Business areas:
- exhibition
- innovation centres
- multimedia content
business areas / exhibition
Alimentaria Innoval 2010
business areas / exhibition
F.C. Barcelona
business areas / innovation centres
Vestas
business areas / innovation centres
Accenture
business areas / multimedia content
Barcelona Mobile World Capital
business areas / multimedia content
Comsaemte
exhibition trends
exhibition trends
1.500 m2 area
1,5 M visitors / year
12 M€ income / year
FC Barcelona
museum is one of the
most visited in
Spain.
An emblematic space,
a business opportunity.
Added value: a new player
1 2 3 4
11 An interactive Fans tribute A sound
synchronised table and a “All together” installation
screens singular “Forest of
video wall sounds”
A 40 m long projection
room able to present in
a new and surprising
format the main
achievements of FC
Barcelona
The array of eleven screens allowed a variety of effects in the film.
2
an interactive table
and a
singular video wall
both interactive
technologies presents
the most important
moments in FC
Barcelona history
The technical architecture of the interactive table is based upon the usage of “load cells” (up to 100 cells) in
order to help visitors to interact and select a moment in history with a simple “touch of a finger”.
The table makes extensive usage of video and programming technologies.
The technical architecture of the interactive video wall is based in laser and the visitors can review the entire
history of FC Barcelona.
3
Fans tribute
“All together”
An sound installation
offers the opportunity
to the visitor to listen
“live recordings” of the
stadium during a FC
Barcelona – Real
Madrid match
Changes have positioned the museum as a first-class entertainment spot in the city of Barcelona.
Results achieved
jul – oct’10
+ 2,5M€
+17% visits
+ 30% revenues
accenture
Accenture
showcase
a new
communication
channel
The space
suggests by itself
knowledge and
innovation.
Customer
participation.
Interactivity.
Surprise.
4 led interactive
monitors allow
customers to
navigate in different
content.
exit innovation
javier@exit-ideas.com
exit innovation