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exit innovation

experiential marketing
February 2011

www.exitdesign.com
exit innovation

multidisplinary team
integrated approach

Business areas:
- exhibition
- innovation centres
- multimedia content
business areas / exhibition
Alimentaria Innoval 2010
business areas / exhibition
F.C. Barcelona
business areas / innovation centres
Vestas
business areas / innovation centres
Accenture
business areas / multimedia content
Barcelona Mobile World Capital
business areas / multimedia content
Comsaemte
exhibition trends
exhibition trends

• Interactive technologies, augmented reality,


hologram, 3D…
• Tablet
• Social media
• Brand centres
• Integrating physical and digital
the new museum of fc barcelona
The old Museum

1.500 m2 area
1,5 M visitors / year
12 M€ income / year

FC Barcelona
museum is one of the
most visited in
Spain.
An emblematic space,
a business opportunity.
Added value: a new player

- increase sale tickets


- increase revenues
- new lines of business
The project included basically the design and production of a new space and 4 new exhibit elements
that helped enhance the complete museum experience based upon new multimedia technologies .

1 2 3 4
11 An interactive Fans tribute A sound
synchronised table and a “All together” installation
screens singular “Forest of
video wall sounds”

A 40 m long the most A garden made offers the


projection room important of 810 small opportunity to
moments in FC size screens the visitor to
Barcelona representing all listen “live
history players recordings” of
the stadium
1
11
synchronised screens

A 40 m long projection
room able to present in
a new and surprising
format the main
achievements of FC
Barcelona
The array of eleven screens allowed a variety of effects in the film.
2
an interactive table
and a
singular video wall

both interactive
technologies presents
the most important
moments in FC
Barcelona history
The technical architecture of the interactive table is based upon the usage of “load cells” (up to 100 cells) in
order to help visitors to interact and select a moment in history with a simple “touch of a finger”.
The table makes extensive usage of video and programming technologies.
The technical architecture of the interactive video wall is based in laser and the visitors can review the entire
history of FC Barcelona.
3
Fans tribute
“All together”

A garden made of 810


small size screens
representing all players in
FC Barcelona history
This wall integrates both internet and small format OLED screening technologies.
4
A sound installation
“Forest of sounds”

An sound installation
offers the opportunity
to the visitor to listen
“live recordings” of the
stadium during a FC
Barcelona – Real
Madrid match
Changes have positioned the museum as a first-class entertainment spot in the city of Barcelona.

Results achieved
jul – oct’10

+ 2,5M€
+17% visits
+ 30% revenues
accenture
Accenture
showcase
a new
communication
channel

The space
suggests by itself
knowledge and
innovation.

Customer
participation.

Interactivity.
Surprise.

Have you ever


been at the
Accenture
showcase?
Video wall

A 2x3 video wall


allows to project
presentations in a
new and interactive
way.
Text, images and
video in big format.
LED Monitors

4 led interactive
monitors allow
customers to
navigate in different
content.
exit innovation

javier@exit-ideas.com
exit innovation

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