Corporate logomark The symbol is centered above the phrase “Music First”.

The ring
surrounds the numeral “1”. Assuming the height of the capitol letters is
“x” then the base of the ring should be 1x distance from the top the
lowercase letterforms in “Music First”. The signature and symbol may be
printed in VH1 Blue (PMS 286), black or white on a neutral color
background. They may also be reproduced white reversed out of black or
a solid color background.

2 units

1 unit

2 units

1.5 unit

2 units

2 units

1 unit 1/2 unit

2 units

2 units

56 ONE WAY
 Relationship of Other The VH1 Music First mark must be treated as to maintain its integrity. No
Elements to symbol other element may impede its visibility. No element may ever “connect”
to the mark.

X priority surrounding space should be 2X.

extreme circumstances a minimum space

of 1X is acceptable.

57 ONE WAY
Company-wide
stationery system

58 ONE WAY
 Company-wide letterhead Illustrations are inserted, replacing the black circles.
These illustrations can shift and change at the discretion of
the VH1 Music First Design Manager.

Strathmore Writing
Ultimate White, 24 lb. Wove

1 pica 2 pica

2 pica

illustration 100% 286 100% 286 illustration 80% 299 80% 286
286 3. rule 286
3 1/2 pica
1 pica
14 1/2 pica

50% 286 illustration 100% 305 100% 299 illustration 30% 305
299 286
1 pica
10 pica
illustration 70% 305 illustration 70% 299 illustration
insert illustrations here. 299 286 299
22 pica

2 pica
fold
1515 Broadway 8/12 JS Weasel NC57
New York, New York 10036-5797 PMS 299
212 258 7800 telephone PMS 286
212 846 1789 facsimile

VH1 Music First watermark

59 ONE WAY
Company-wide 2nd sheet

6 1/2pica

11 1/4 pica
same position as letterhead

VH1 Music First watermark

60 ONE WAY
 Company-wide #10 envelope Strathmore Writing
Ultimate White, 24 lb. Wove

2 pica 1 pica

2 pica

illustration 100% 286 100% 286 illustration 80% 299 80% 286 3 1/2 pica
286 3. rule 286

1 pica

50% 286 illustration 100% 305 100% 299 illustration 30% 305
299 286
1 pica

illustration 70% 305 illustration 70% 299 illustration

insert illustrations here. 299 286 299

PMS 299 PMS 286

14. JS Weasel NC57

1515 Broadway New York, New York 10036-5797
2 pica

61 ONE WAY
Company-wide Business Card
business card 2. Strathmore Writing
Cover Bristol
Ultimate White
cover 88lb. Pasted

2 pica

2 pica 2 pica
Deirde “De De” Sullivan 8/12 JS Weasel NC57
Director of Design and Production PMS 299
On-Air Graphics Department PMS 286

1515 Broadway
New York, New York
10036-5797
212 846 4721 telephone
212 846 1789 fax

2 pica

2 pica
illustration 100% 286 100% 286 illustration insert illustrations here.
286 3. rule 286

1 pica

50% 286 illustration 100% 305 100% 299

299

2 pica 2 pica

62 ONE WAY
Company-wide mailing label Mailing Label
1. Strathmore Writing
Ultimate White
crack and peel label stock

1 pica

2 pica

illustration 100% 286 100% 286 illustration 80% 299 80% 286 3 1/2 pica
286 3. rule 286

1 pica

50% 286 illustration 100% 305 100% 299 illustration 30% 305
299 286
1 pica

illustration 70% 305 illustration 70% 299 illustration

insert illustrations here. 299 286 299

1 pica
1515 Broadway New York, New York 10036-5797

8/12 JS Weasel NC57

2 pica
PMS 299
PMS 286

63 ONE WAY
Promotional
and executive
stationery system

64 ONE WAY
 Promotional and Letterhead
personal letterhead 1. Strathmore Writing
Ultimate White
24 lb. Wove

1 pica

insert 4 color
illustrations here

1/2 pica

14 pica 1/2 pica

10 pica
1 pica

22 pica

2 pica
fold
1515 Broadway 8/12 JS Weasel NC57
New York, New York 10036-5797 PMS 299
212 258 7800 telephone PMS 286
212 846 1789 facsimile

VH1 Music First watermark

65 ONE WAY
 Promotional and Press Release
personal press release 1. Strathmore Writing
Ultimate White
24 lb. Wove

14 pica 1/2 pica

10 pica

22 pica

2 pica
fold

press release
1515 Broadway 8/12 JS Weasel NC57
New York, New York 10036-5797 PMS 299
212 258 7800 telephone PMS 286
212 846 1789 facsimile

48. JS Weasel NC57

PMS 299
VH1 Music First watermark

front

66 ONE WAY
 For Promotional use and for executives who qualify for personalized
letterheads, the Promotional and Personal System may be utilized.

2 pica
2 1/2 pica

2 pica

insert 4 color
illustrations here

2 pica

back

67 ONE WAY
 Promotional and personal #10 envelope
#10 envelope 1. Strathmore Writing
Ultimate White
24 lb. Wove
square flap envelope

2 pica

1515 Broadway New York, New York 10036-5797 8/12 JS Weasel NC57
PMS 299
PMS 286
4 pica 2 pica

front

2 pica

insert 4 color
illustrations here
same art as letterhead

1/2 pica

4 pica 4 pica
1/2 pica
2 pica

front

68 ONE WAY
Promotional and Mailing Label
personal mailing label 1. Strathmore Writing
Ultimate White
label stock

2 pica 1/2 pica

insert 4 color
illustrations here
same art as letterhead

2 pica
1/2 pica
1515 Broadway New York, New York 10036-5797
8/12 JS Weasel NC57
PMS 299
PMS 286

69 ONE WAY
Promotional and Business Card
personal business card 1. Strathmore Writing
Cover Bristol
Ultimate White
cover 88lb. Pasted

2 pica
2 pica
2 pica Deirde “De De” Sullivan 8/12 JS Weasel NC57
Director of Design and Production PMS 299
On-Air Graphics Department PMS 286

1515 Broadway
New York, New York
10036-5797
212 846 4721 telephone
212 846 1789 fax

4 pica

insert 4 color illustrations here.

4 pica
2 pica

1 pica

70 ONE WAY
Promotional and Rolodex
personal rolodex card 1. Strathmore Writing
Cover Bristol
Ultimate White
cover 88lb. Pasted

1 pica

5 pica

Deirde “De De” Sullivan 1515 Broadway 8/12 JS Weasel NC57

5 pica
Director of Design and Production New York, New York PMS 299
On-Air Graphics Department 10036-5797 PMS 286
212 846 4721 telephone
212 846 1789 fax

71 ONE WAY
Presidential
stationery system

72 ONE WAY
Presidential letterhead Letterhead
1. Strathmore Pure Cotton
Ultimate White
24 lb. Wove

center line

2 pica

2 pica
John Sykes, President 12. Kuenstler Medium Script PMS 253
2 pica
 Broadway
New York, New York - 8. Monotype Garamond/Monotype Garamond Expert, PMS Black
   telephone •    facsimile

VH1 Music First watermark

73 ONE WAY
Presidential #10 envelope #10 envelope
1. Strathmore Pure Cotton
Ultimate White
24 lb. Wove
square flap envelope

9 pica

PMS 872, emboss/deboss foil

center line

John Sykes, President 12. Kuenstler Medium Script PMS 253

2 pica
 Broadway
New York, New York - 8. Monotype Garamond/Monotype Garamond Expert, PMS Black
   telephone •    facsimile

2 pica

74 ONE WAY
Presidential business card Business Card Business Card Envelope
and business card envelope 1. Strathmore Writing 2. Strathmore Pure Cotton
Cover Bristol Ultimate White
Ultimate White 24 lb. Wove
cover 88lb. Pasted

center line

2 pica
3 pica

blind emboss/deboss PMS 872 foil

business card envelope

2 1/4" x 3 5/8" 3 pica

John Sykes, President 12. Kuenstler Medium Script PMS 253

2 pica
 Broadway
New York, New York - 8/12 Monotype Garamond/Monotype Garamond Expert, PMS Black
   telephone •    facsimile

business card
2" x 3 1/2"

75 ONE WAY
Logomark
sheets

76 ONE WAY
77 ONE WAY