Welcome to Doozy is a cartoon comedy

about a magical-girl odd couple navigating

life, work, and love in the fantastical town
of Doozy. The show is aimed at humans
age 9-14.

It’s The Mary Tyler Moore Show meets

Broad City with a whole mess of magic.
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 Tell Me More!
At the center of the show are Ex (a butt-kicking,
uptight rabbit) and Lou (a powerful but lazy demon).
Like the overly complicated TV stand from DIE-kea
they can barely afford, their parts don’t always align,
but when they do, it’s great for television. On their own,
they’re barely acceptable members of society. Ex is the
type to go to extreme lengths to avoid
touching door handles in public places, while
Lou would lick one if it looked particularly
tasty. But together, they make delightful
and entertaining dinner guests, until you entrust
them to do the dishes and they somehow manage
to turn the clean-up into an Ibiza-level foam party.

Their friendship is the by-product of way too much time

spent together: choreographed dance moves; non-sequitur
catch phrases (in this economy??); awkward use of eye
contact with strangers. Yet they keep taking it out in public,
wreaking havoc on innocent, unsuspecting Doozy-ites. But
no matter how many eggs they crack, they always make
a good-time omelette, hold the pickles.
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 Meet EX
Ex grew up in Buddy, a small town where
everyone is employed as an imaginary friend
for lonesome children. Ex was happy, but after
her child, Connie, got an iPhone and dumped her
like a bad tuna roll, she left to test herself
in the big city. Lou went on to eat up that
metaphorical bad tuna roll and only contracted
mild typhoid fever.
Ex is extremely hardworking and ambitious.
Her low-level job at The Bureau, the mysterious
government agency, causes high anxiety even
though she only has to press a button whenever
the screen tells her to. While Ex’s pressing
buttons on the job, Lou’s pushing buttons off
the job. It’s not the most glamourous position,
but she still busts her floofy tail in hopes of one
day getting promoted to Ultimate Boss Lady.
Her efforts, though, are often foiled by that
darn Sheryl. (shakes fist) Sheryllll!
She may seem mild-mannered and sweet,
but Ex is prone to extremes-like over the
top enthusiasm followed by boiling anger. Or
crippling despair followed by overwhelming
hunger and exhaustion.
Comparatively, Ex is often the more rational
and stable force, inspiring Lou to reach further
in her life than for a bag of chips. But Lou
inspires Ex to be more outgoing and confident
in herself by rolling down her turtlenecks and
rolling up her sleeves for maximum exposure.
She’s gonna need a permit to be this far out
of her comfort zone.
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 Meet LOU
Lou’s originally from Demonhead, the butt
crack of Monsterland, but landed in Doozy
when she got off at the wrong bus stop
on the way to visit her grandmother. Too
lazy to leave, she stayed. She works at the
local mini-golf course, but is a maxi-terrible
employee who spends more time napping
than working.
Mischief-loving and supremely lazy, she never
thinks through her schemes before starting
them. She has powerful magical abilities, but
her mastery of them is limited to simple tasks
like transposing the
TV remote from
her left hand to her
right hand.
She has a tough exterior, but it hides a sensitive
and surprisingly sentimental creamy core.
She doesn’t blink when a bunch of monsters
rip into the carcass of a bloody phoenix (or
as her family calls it, “Thanksgiving”), but
whenever Ex vacuums a colony of dust bunnies,
she’ll shed a small tear.
Lou is hopelessly devoted to Ex, the only best
friend she’s ever had. She can easily become
jealous when there’s competition for Ex’s
affection. Lou’s the instigator, but she’s the
first to help make things right when her
really good plans go really wrong. Like her
beloved grammy’s decorative cross-stitch
pillow says, “The road to hell is paved with
good intentions and skulls.”
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What’s in your bag?

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 Meet SKELETIM
SkeleTim is Ex’s co-worker and crush who looks kind
of like skeleton Elvis, he plays bass in Gunk, the hottest
surf band currently touring Doozy’s pizza joint/bowling
alley circuit. Ex is seriously gaga bananas over him.
Skeletim has a girlfriend (NO!) and is totally oblivious
to Ex’s crush on him (double NO!). Skeletim dreams of
seeing his perfect cheekbones slathered on a grungy
tour bus. Ah. Someday.

Meet MRS. HUGS

Mrs. Hugs is Ex’s boss at The Bureau. She takes a lot
of pride in her position as manager of the records
department, and can’t understand why anyone else
doesn’t love collating documents as much as she does.
She’s a small teddy bear who always puts on a smile.
Why is she so bubbly all of the time? Is it because
underneath all that poly-fil lies a repressed monster,
and if she drops the facade for even one moment the
darkness will over take her? No. That’s silly. Wait, did
her shadow just move by itself? Anyway...
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 Meet SHERYL
Sheryl is Ex’s super-competitive co-worker. A former
royal, she won an elite scholarship to business school
after all of the other applicants mysteriously came
down with arsenic poisoning. Having traded in her
princess gown for an 80s power suit, her cunning is
a direct result of the Game of Thrones-level politics
that she practiced in her father’s kingdom. Ex is a
team player, Sheryl is a team slayer.

Meet RICK
Rick is Lou’s boss and owner of Rick’s Mini Golf, and
a true businessman at heart. Did you know Rick’s is
where the mini-golf windmill was invented? It’s not,
but he’ll say anything to get your money. Rick’s a
terrible boss, but that’s okay, because Lou is a terrible
worker. Rick sees Lou as the daughter he never had.
Maybe it’s because he thinks she could be his business
protege, maybe it’s because she resembles the bag
of flour he took care of for a week back in junior high
health class.
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 Welcome to
Doozy is the capital city of an imaginary land called The
Spiral. It’s a magnet for fantasy creatures from all
over who long for the excitement of living in the big(ish)
city. Here, wizards can become neighbors with cowboys,
princesses can “swipe right” for aliens, and a lazy demon
and a feisty rabbit can become best friends.
The world of Doozy mirrors many aspects of
contemporary human life but with a smooshy, magical
DOOZY
spin. Ex and Lou go to work, but their bosses are actual
monsters; when they’re running late for a date, it’s
because their neighbor’s bootleg time machine is acting
up again; and their version of Bed, Bath, and Beyond
actually has a portal to the Beyond (it’s behind the hand
towels). These chimerical challenges give the typical
woes of “adulting” a whole new dimension. Literally.
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Ex and Lou live in an apartment building with loads of eccentric
neighbors. The landlord lives off-site, which means building politics
are usually settled between tenants in a kerfuffle of tentacles
and feathers. When Lou’s latest spell causes the neighbor’s toilet
to explode, Ex buys off their silence with her baked treats (or
cash). And when the troll downstairs uses up all the water to
turn his apartment into a growhouse for deadly nightshade,
Ex and Lou must find a way to convince him to move his crops
elsewhere so they/Ex can finally take a hot/any shower.

Many hotly contested debates have

festered within these walls:

“A hot dog is
“A hot a sandwich.”
dog is a
feeling.”

When Lou first asked Ex to move in, the apartment was

only a step above the cardboard box that she used to sleep
in, but thanks to Ex, the apartment was transformed into
a Pinterest-level worthy home. She even found a way to
convert the massive hole in the ceiling from one of Lou’s
miscast spells into a very cool escape hatch for star-gazing
and exclusive rooftop access.

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 Episodes
Each episode of Doozy is like an ice cream sandwich covered in mochi and sriracha
sprinkles. Will eating it give you your dream bod? No, but darn tootin’ if it isn’t fun,
sweet, and a little bit spicy. And you already look amazing just the way you are.

PEEPS IN
THE HOUSE
When everyone in the apartment building
discovers their socks are missing a mate, Ex
and Lou decide to curry favor with the HOA
(they’re close to losing parking privileges) and
find the thief. But, when a neighbor discovers
the stash of stolen socks in the girls’ freezer, Ex
and Lou double down on the hunt. A makeshift
trap with a dress sock leads them to the
actual burglar: a fashion-conscious popsicle
named Peeps. The girls take Peeps in as their
pet and return the socks, restoring order to
the building.
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 EX SQUARED
SkeleTim asks Ex on a date (yayy!)… on behalf
of his sad sack friend, Garban (boo!). Desperate
to get out of the date, Ex goes to extremely
irresponsible measures; having Lou conjure
up a doppelganger to go on the date instead.
The ruse works, but soon the doppelganger
injects herself in other forms of Ex’s life
(work, Tae Kwon Do club, sniffing used cans of
SkeleTim’s over-priced sparkling water). Ex
must get rid of her doppleganger the same
way Connie got rid of Ex, by pretending she
doesn’t exist.

BOSS AND BOSS

When Mrs. Hugs calls in sick for the very first time,
Ex and Sheryl are put in charge. It’s quickly apparent
they have very different managerial styles (think Lady
Gaga vs. Lady MacBeth). They decide to literally split
everything; from responsibilities, the staff, the office
space, to even the water cooler (causing a small flood).
The stakes are high as they compete for the grandest
title of all, Most Effective Boss Lady Big Girl Pants.
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 THE FLOOD
Ex is stoked SkeleTim’s band agreed to perform at
the ghost retirement home where she volunteers, but
an epic storm strikes mid-set, knocking the power out.
Searching for a backup generator, Ex and SkeleTim
get trapped in the flooding basement with all the dark
souls who regret not living their best life. The only way
to generate light is by being true to yourself. Faced with
lights out forever, Ex knows the only way to safety is
spilling her guts to SkeleTim’s stupidly cute face.
XOXO I TOUCHED
YOUR STUFF
Someone has a crush on Lou and leaves little hints
about their identity on her social media. Lou doesn’t
really give a hoot, but Ex is swept up in the romantic
mystery, writing back to the suitor as Lou. It’s all fun
and games until the admirer moves offline and starts
leaving clues in Ex and Lou’s apartment. In the end,
it turns out Lou is her own mystery suitor, and she
made up the romantic scavenger hunt as a present
to Ex. Ex is touched, but still won’t close the shower
curtain in case of Boogeymen.
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 MOODBORED
Ex lacks direction. She only got a “sorta exceeds
expectations” on her quarterly Bureau review, her
roundhouse kicks are square, and her fan fiction has
been meh at best. To boost her productivity and
spirits, she collects aspirational pictures and collages
them into a moodboard of her
dream life. While practicing a flavor
enhancing spell, Lou miscasts, hits
the moodboard, and causes all of Ex’s
dreams to manifest for realsies into
a mish-mosh of mindfulness and boy
pieces.

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 Springboards
1 Ex and Lou housesit for Mrs. Hugs while she’s away. The two get a
glimpse into Mrs. Hugs’ weird and secretive life, including her prized
pygmy pegasus, who escapes on the girls’ watch.

2 Lou’s broke after paying her share of rent. She finds a lucrative
phishing scheme on the dark depths of the sparkly web stealing not
only people’s identities, but their faces and personalities as well.
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3 Ex throws a bash for Lou’s party-girl sister, Hemi, hoping that
SkeleTim will come. When Hemi enchants the punch to soup up the
soiree, Ex and SkeleTim kiss. Is it real? Or just juice?

4 Lou’s boss, Rick, discovers the mini-golf course was built on an

important Doozy historical landmark-the birthplace of the double
dipped sundae. Rick smells a profit, and tasks Lou with creating a
rootin’ tootin’ reenactment of this monumentally historic event he
just learned about.

5 Ex’s favorite horror romance graphic novelist is in town and she wants
to show off her sketches. While admiring her BFF’s art, Lou gets chili
beans on the sketches. She tries to touch up the greasy spots, but
accidentally uses a potion pen, bringing Ex’s horror art to life. 16
You’re not imagining these stats...
Welcome to Doozy is an audience
favorite with 700,000+ views.

The 5-minute short has 30,000+

likes and a 99% like ratio.

GIFs of the characters have

been shared and viewed over
12 million times.

And fans love it almost as much

as Ex loves Lou! (aww...) and
Skeletim (HEY!).
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 Thanks for reading!
KATE TSANG
is an award-winning artist based in Los Angeles.
Her short film “So You’ve Grown Attached” was a
national finalist for the Student Academy Award,
won Best Narrative Short at San Francisco
International Film Festival, and was broadcast
on PBS. She earned an MFA from NYU’s prestigious
film program where she won awards from the
Hollywood Foreign Press Association and National
Board of Review. In 2019 she received a $1 million
film grant from AT&T Presents: Untold Stories.
JENNIFER CHO SUHR
is a filmmaker based in New York with BA from Yale
University and an MFA from New York University’s
Graduate Film Program. At NYU, she was awarded
the Tisch Fellowship, the Spike Lee Film Production
Grant, and the Clive Davis Award. Her short films
and music videos have screened at festivals all
over the world and her film Saeng-il (Birthday)
won the Audience Award for Best Short at the
Gen Art Film Festival.

FREDERATOR
is the premiere hit-driven creator studio based in Burbank, CA. Frederator’s
productions include Nickelodeon’s The Fairly OddParents and My Life as a Teenage
Robot, Cartoon Network’s Adventure Time as well as current productions Castlevania
for Netflix, Bee and PuppyCat, and Costume Quest for Amazon.

For more information, contact Kelsey Calaitges

kelsey@frederator.com
Pitch bible designed by Alexandria Batchelor