Special Topics in MKT27E53

January 14, 2011

1. Lee, Yuna
2. Mendoza, Caroline
3. Mendoza, Maria Lavern
4. Mercado, Janeth
5. Montano, Maricar
Professor Joey Tem

ORGANIZING A BAZAAR BY ANNE DE LA CRUZ

I. SUMMARY
Many organizers believe the months leading up to Christmas are perfect for
holding bazaars because according to Baui - Oca marketing director of Brown and
Boop, people feel like spending, they splurge and everybody feels light.
November 30, a holiday has recorded the highest bazaar sales and this is the date
where employees get there 13 th month pay and basically this is the season for buying
gift according to Baui- Oca.
But according to Bing Joaquin president of Global Planners Inc., off- season
months is good but before you decide your bazaar to in this date or season you have to
have a good place. A place where the vendors and shoppers are comfortable.
Baui- Oca says you could organize bazaars once a month but you should avoid
holding a bazaar in March, graduation time – or June because of the school opening.
Bazaars are a good means to gauge acceptability of products. So, one of the
things that an organizer must know is they should attract those just starting out in
business for them to know how the market will respond to their product.
In organizing a bazaar you should consider the expenses. Most of the time you
will spend your own money and the bulk of your budget will be eaten up by the cost of
the venue.
Your check list:
Get all the permits and licenses for Collect the contact numbers of your
your venue existing and potential concessionaires
Look for cheaper supplier of table,
Get sponsor for streamers
chairs, tents and other materials
Give away flyers and issue press Be ready for weather changes-
releases to publicize your bazaar especially rain
Come up with good promotional ideas Plan activities including raffles to draw
for the bazaar shoppers
Stick to your budget maximum your Choose accessible venue with parking
profit space
Treat your concessionaire well Don’t panic
Visit some the bazaar to learn competition is faring and to collect more calling cards
from potential concessionaire

Your detractors
There is an issue that Philippine Retailers Association (PRA) called the attention of BIR
that these bazaar concessionaires are being allowed to operate without paying taxes
and that is unfair for the retailers.
Some of the concessionaires are selling smuggled and counterfeit goods, that why their
product are cheap. So, most of the people will buy their product.
So, the BIR impose a tiangge tax. Mr. Roberto S. Claudio, vice chairman of external
affairs of the Philippine Retailers Association (PRA), says they support this Imposition of
Advance Tax on Privilege Stores to level the playing field.
He describes the growing popularity of bazaar as an “economic phenomenon” prevailing
in countries experiencing economic difficulties.
II. FOCAL POINTS
 Choose a friendly and accessible venue.
Choosing a venue that works for the benefit of your customer is the first step
towards making a success of your event, so make sure that you take careful
decisions to get the best out of your event. So the factors that you consider are first
the parking lot, accessible to your target market, it must be comfortable for both
consignors and customer.
 Look for the right concessionaires.
Organizers have different taste in choosing concessionaires. So, based on
the article some organizers choose those just starting out in business so that they
will know the respond of the market to their product. Some organizers are looking for
those concessionaires that have unique product to offer because of the people who
want innovative and new product.
 Pick your concessionaires well and cultivate good relationships with them.
Offering a wide variety of merchandise that all appeal to your target market at
the bazaar is ideal. Have something for everybody. Also, concessionaires don’t want
other booths selling products similar to their own merchandise. To simply cultivate
good relationships to your concessionaires make sure they are safe and comfortable
in the venue.
 Consult a lawyer when drafting contract between you, the organizers and your
vendor.
Sign a Memorandum of Agreement with each concessionaire prior to the
bazaar. It is important that both the organizers and the concessionaires know what
to expect and what is expected of them. Include in the MOA the rental fee
concessionaires have agreed to pay and what this fee entitles them to and have
clear guidelines/steps you want the concessionaires to follow.
 Get all the permits and licenses.
Here are the permits that you need, first is the mayor’s permit which is
needed if you are selling tickets. The tickets that will be sold will be covered by
amusement taxes. Next permits are the barangay and municipal’s permit for any
streamers you intend to put up in strategic areas leading to the venue. It is important
to get all the permits for you not to have difficulties.
 Market your bazaar and come up with unique concepts.
Entertain the customers to make the bazaar a more fun experience for all. Try
renting inflatable playground equipment or having a fashion show for your guests.
Other bazaars have cooking demos, arts and crafts, car shows, etc. it is much better
if you will come up with themes that will attract the concessionaires and shoppers. In
marketing your look for sponsors there are companies that want to sponsor bazaars.
 Start marketing to companies that may want to set up a booth at the bazaar to
introduce their products to the public. Promote the bazaar. This is the key to keeping
the concessionaires and sponsors happy. Get as many media outlets as possible to
promote your bazaar – TV, newspapers, magazines, radio and websites.
 Anticipate all the possible problems.
Do ahead! Always expect the unexpected. Check all those things that might
happen and solve it in advance. Problem identification requires continuous
surveillance of the internal and external environments within which the bazaar
operates. Attention to bits and pieces of information from various sources in
combination with experience, judgement and intuition are all part of problem
identification.
III. COMMENTS/ REACTIONS/ SUGGESTIONS
POSITIVE COMMENTS/ REACTIONS
 In choosing a venue
Bazaar is widely known here in the Philippines as “Tiangge”. In some
provinces, months before their fiesta came; you can already see Tiangges beside
their amusement park, which is normally a vacant lot. The reporters believe that the
bazaars that the writer talks about in this article, are more likely classy bazaars and
which are located in malls and other expensive venues. In choosing a venue, the
reporters believe that the two things to be highly considered are the kind of target
market and the budget for the bazaar.
 Imposition of tax
Even the article talk about positive things about bazaar and there’s big money
on it. Still they include about the issue on imposition of tax that bazaar
concessionaires are being allowed to operate without paying taxes and that is unfair
for the retailers. That some of the concessionaires are selling smuggled and
counterfeit goods, that’s why their product are cheap.

NEGATIVE COMMENTS/ REACTIONS

 What is the best season?
 There is still an argument about choosing the best season in conducting a
bazaar. The other organizer said that Christmas is the best season because people
feel like spending but the other one said during off- season.
 Clear or not?
The article basically enumerates all the things that should be considered in
organizing and having a successful bazaar but it doesn’t clearly define OR explain
each tips. Some aspect is not clear.

ATTACHMENT: (Imposition of Advance Tax on Privilege Stores)

Sometime in January this year, the problem of collecting taxes from "tiangges"
(or "privilege stores" as coined by the BIR) was brought to the attention of the Bureau
by the officers of the Philippine Retailers Association (PRA), led by Mr. Bienvenido
Tantoco III and Mr. Manuel Siggaoat. After several meetings with the PRA officers, BIR
came out with a Revenue Regulations (RR No. 16-2003) last April 29 to impose the
advance payment of business tax and income tax on operators of "privilege stores" or
"tiangges", as well to prescribe the tax obligations of organizers or exhibitors of space
for the operation of "tiangges".
Under the said Regulations, a fixed amount of Value-Added Tax or Percentage
Tax, as the case may be, of P 150 per day (or P 4,500 per month) and Income Tax of P
50 per day (or P 1,500 per month) shall be imposed and collected in advance on a
monthly basis from "tiangge" operators for the entire duration of their business
operation. The advance payments are credited against the actual business tax and
income tax due from such persons for the taxable period for which such payments were
remitted to the BIR.
In response to the various comments received by the BIR after the issuance of
RR No. 16-2003, a revised revenue issuance (Revenue Regulations No. 24-2003) was
issued on August 29, 2003.