STRATEGIC MANAGEMENT: CRITICAL ANALYSIS

These days, a Western company's toughest competition in Asia is likely to come not from
familiar rivals but from lesser-known Asian companies based in countries other than
Japan. These companies often use unusual tactics and strategies like unorthodox
approaches that often turn text book management thinking on its head and help the
companies that use them to enter and win share quickly in the region’s still
underdeveloped markets and those who wish to compete with them should learn some
new rules of Asia's competitive game(1).
First, it is better to be always first than always right. Second, control the bottlenecks in
the supply chain. Third, build walled cities; that is, create a dominant. In an industry,
whether it is domestic or international the rules of competition are embodied in 5
competitive forces: the entry of new competitors, the threat of substitutes, bargaining
power of buyers, bargaining power of suppliers and the rivalry among existing
competitors.
Asia has risen to become the world's factory. This trend has, however, coincided with the
relative decline in value of manufacturing compared to other value adding activities,
including R&D, design, and branding. This significant “value shift” has eroded the
margins of manufacturing firms and sparked considerable interest among executives in
Asia to design, brand, and market their own products. To date, though, this transition
from being manufacturing oriented to becoming brand owners has largely only been
accomplished by Japanese and Korean firms. In the rest of Asia—including in the rising
giants of China and India—there are very few valuable brands. In fact, there is not a
single Asian brand from a country other than Japan and Korea in Interbrand's 2008
valuation of the world's top 100 brands. The article discusses, in depth, the challenges
that Asian manufacturing firms encounter as they try to become “branders” and how
these challenges can be overcome. Based on the collaboration spanning academia and
consulting, we have been able to tap a wealth of information made available through
research, case studies, and Interbrand's database of completed brand related assignments
across Asia.(2).
Branding enhances shareholder value, it can become a catalyst for better leadership, it
enables to drive a shared vision throughout the organization, and it can help to balance
short- and long-term perspectives and performance. (3)

Asian market is demanding and consuming more goods. The make-up of competition
locally is shifting from national fiefdoms to cross-border competition. And China's rapid
development is changing how competition is played altogether. Winning in Asia explores
these new business realities in Asia, and explains why there will be no going back to the
"Asian norm" of the 80s and 90s.Most importantly, it tackles head-on the critical issue of
what companies-both local Asian businesses and multinational corporations operating in
Asia-must do and how they must change in order to compete successfully in the next
round of Asian competition. (4)

REFRENCES:
http://www.emeraldinsight.com/journals.htm?articleid=853851&show=abstract&

http://www.emeraldinsight.com/journals.htm?articleid=1465133&show=html

Asia's financial crisis - Chandra Hardy http://www.twnside.org.sg/title/chan-cn.htm

Embedding Innovation: design thinking for small enterprises JBS vol-

30( pg78-84)

http://www.sim.hcmut.edu.vn/old/personal/lhhung/WEB-KTHKD/nhom%2010-Game
%20theory/doc/Asia%20New%20Competitive%20Game.pdf

http://en.wikipedia.org/wiki/Flying_Geese_Paradigm

(1)http://www.sim.hcmut.edu.vn/old/personal/lhhung/WEB-KTHKD/nhom%2010-Game
%20theory/doc/Asia%20New%20Competitive%20Game.pdf

(2) http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6W45-508TF22-
1&_user=10&_coverDate=10%2F31%2F2010&_rdoc=1&_fmt=high&_orig=search&_or
igin=search&_sort=d&_docanchor=&view=c&_searchStrId=1594422564&_rerunOrigin
=scholar.google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=4
ff25e8cb8b5208409e31a8182666cc3&searchtype=a

(3) www.brandingstrategyinsider.com/.../brand-building-the-china-challenge
(4)http://books.google.co.in/books?
id=InIH4UDqc3AC&dq=CRITICAL+ANALYSIS+strategies+for+asia's+new+comp
etitive+game&lr=&source=gbs_navlinks_s