2 Adidas Turnaround Takes Shape in America

FOOTWEAR NEWS VOL. 66 NO. 42 NOVEMBER 15, 2010

7
The Pop-Up
Phenomenon

Beyond
Cool
Young men will be polishing their look this
spring with hip casuals that take basics a
step further. The season’s laceups, moccasins
and boots prove that dressing down goes
way beyond just sneakers. Here, RAG & BONE
accents suede boots with blue laces.
N E W S P A P E R

)13LQGG 30

 2 BREAKING BREAKING
FN MAY 29, 2006 NEWS NEWS
FN NOVEMBER 15, 2010
Adidas Targets America
Armed with a new executive team, fresh product and innovative marketing, the brand is bullish on the U.S. market.
By JENNIFER ERNST BEAUDRY
NEW YORK — As far as Herbert Hainer is concerned, the U.S.
market might finally be the land of opportunity for the Adidas
brand.
“I’ve always said the American market has the biggest po-
tential, because we are definitely underdeveloped [there],”
the Adidas Group CEO told Footwear News. And after a year
when North America was the company’s “most challenging,”
according to Hainer, the brand has positioned itself to grow.
Earlier this month, Adidas report-
ed that third-quarter sales for the
North American division increased
14 percent across the company’s
portfolio, with strong growth for
the flagship brand. The classics-
focused Adidas Originals busi-
ness, as well as the soccer and
training categories have been out-
performing, Hainer said, and fu-
ture backlogs are looking strong.
“We’ve put in several product
people who are specifically work-
ing for the U.S. market to get the
right product, especially in areas
such as running and training. And
this is bearing fruit now, which
you can see quarter by quarter,”
Hainer said. “Yeah, we are doing a
lot of things right at the moment
in the U.S.”
But it hasn’t been easy.
Under Patrik Nilsson, who
took over as president of the
North American business in
2007, the brand has worked
to clean up its overdistributed
Originals line and refocus its
product offering to better suit
the tastes of the U.S. market. And
FN Photo by TODD ECKELMAN (Nilsson).
last year, amid a well-publicized
tough period of cost-cutting and
declining sales, Nilsson was charged with developing a plan
to maximize the Adidas brand in the U.S.
One year later, with a sharp focus on high-school students
and an almost-entirely realigned workforce, Nilsson said
he is ready to do just that. “When you do the right things ...
magic can happen,” the exec said in an interview at his Port-
land, Ore., office last month. His five-year plan, named “U.S.
Generation 2015,” took effect this year and is part of the
)13LQGG
company’s overall global goal to grow by almost 50 percent
to 17 billion euros. Some central tenets were to strengthen
outreach to key retailers, improve the supply chain and build
up a specialty sales force, Nilsson said. “We had to take a
number of people out in order to afford those roles that were
more influential in how to execute our product — fewer think-
ers and more doers,” he said.
In the past year, Nilsson said, leadership in the sales and
product creation teams have been shuffled and realigned,
creating “a mix of Adidas veterans, but also people who have
Clockwise from top: Adidas North
America President Patrik Nilsson in his
office; the brand’s spring ’11 ClimaCool
Ride running style; a scene from the
“Fast Don’t Lie” ad with Dwight Howard.
come in with new insights from the
outside,” he said. It’s a combination,
he said, that has let the “design and development
and marketing sit together with the creation teams, and they
have one goal on how to win in this marketplace.”
The North American leadership team also has been over-
hauled: Joining company veteran Lawrence Norman, the
head of global basketball, are seven newcomers, all of whom
are new to the company or their position since April of last
year. Michael Peveto is now head of running; Mark Colin-
Thome is head of training; Mark Daniels serves as head of
football and team sports; Nic Vu oversees retail, Simon Atkins

is in charge of Sportstyle; David Baxter leads sports perfor-
mance and the sports licensing division; and Robert Capener
heads up basketball.
“A strong team has been built, and that foundation is making
us feel really good about finally maximizing our opportunity
here,” Nilsson said. “We [may be] close to $2 billion, but still
when I walk around and look at our distribution and how our
brand is displayed, we have an opportunity in every category,
in every distribution channel and in every store.”
The changes at Adidas were the right ones, according to Matt
Powell, an analyst at SportsOneSource. “Adidas is in the be-
ginning of a turnaround. They have really come around and
understand the need to build a line for the U.S. market with
people who are well-grounded in the U.S. business,” he said.
Nilsson noted that the new team has never been more closely
aligned with their German counterparts. “I could not be happier
about our relationship and our support from Germany today,”
he said. “Are there a few
people on our team who
might feel on a daily
basis that the dialogue
with Germany is tough?
[Maybe.] But it should be.
It’s our headquarters,
and they are setting
the direction for the
brand everywhere in
the world and we need to
acknowledge that.”
The internal changes also have been paying off at retail.
“There’s been some great improvement with soccer, and I
see that continuing through 2011,” said Brian Trask, footwear
manager for Boston-based City Sports. “And Originals, for us,
is a pretty good business as well, with clean styles that reso-
nate with our customers.”
Finish Line, which partnered with Adidas to launch its Mega
collection for Originals, declined to break out actual sales re-
sults, but Sam Sato, president and chief merchandising offi-
cer for the chain, said he had been pleased: “There was a lot of
fun and excitement surrounding this product, and customers
responded well to it.”
That momentum should carry through, Adidas execs said.
“I feel really good about the order book, and the meetings
we’re having right now about third-quarter product are in-
creasingly positive,” Nilsson said.
“We know our backlogs for the next quarter and for the first
quarter of 2011, and this all looks very encouraging,” Hainer
added. “The North American business will grow double-digit
every year. This is our plan.”
Retailers also said they are upbeat on the future prospects
Continued on page 21
30
 4 BREAKING BREAKING
FN MAY 29, 2006 NEWS FN NOVEMBERNEWS
15, 2010

INSIDER By Marcie Young and Kristen Henning

Got tips? E-mail marcie_young@condenast.com or kristen_henning@condenast.com

Show Scene Design Diva the runway all season are the same looks you’ll
NBC’s “Parenthood” might be all about the family drama, but the Mariah Carey has more to worry about than find on our shelves,” he said.
folks behind the TV series know a thing or two about shoes, too. becoming a mother. The songstress, who is
Fictional sneaker company T&S Footwear, which is loosely based launching a footwear line with HSN this month, Holding Court
on the Patagonia model, has been getting some major play in the is trying to make room for her ever-growing When it comes to shoes, Vogue contributing edi-
show’s second season, with brother and sister duo Adam and Sarah shoe collection. Carey dished to Insider that her tor André Leon Talley has one cardinal rule: Never
Braverman (played by Peter Krause and Lauren Graham) and closets in New York and Los Angeles, which have play Cinderella’s stepsister, especially when it
company owner Gordon Flint (William Baldwin, below with Graham) been showcased on MTV’s “Cribs,” are filled with involves Manolo Blahnik. “It has to fit, or you have
grappling with layoffs, new product her most treasured pairs (including a variety of to put it back,” Talley advised during the design-
development and prepping for the YSL, Chanel and Christian Louboutin heels), dis- er’s invite-only sample sale in New York last week.
spring ’11 shoe shows. “There was a played on glass shelves, while everything else is “You’re not here to buy shoes you can’t wear. This
huge amount of research,” production organized by color and style. “I definitely save my is investment shopping.” Talley, clad in a Prada
designer Steven Jordan said about favorites,” she said. But the mother-to-be is try- jacket and an animal-print blanket, was in town to
creating the Outdoor Retailer-like set ing to make some changes, dole out footwear advice to women who could not
that made a cameo in a recent epi- welcoming more casual decide between, say, leopard-print and candy-
sode. From the sprawling booths to styles to her mix of tower- pink slingbacks. A scrunched nose was a sign of
buyers writing orders with reps, the ing stilettos and platform disapproval. “I try to be very honest and say if a
crew certainly managed to hit a real- pumps, per hubby Nick shoe doesn’t look flattering on a foot. Women love
istic chord. But, Jordan told Insider, Cannon’s suggestion. “My opinions.” Talley loved sharing tips so much that
turning a few Southern husband brought me all his master of ceremo-
California ballrooms into these flats the other day, nies role at the sale
a massive trade show which were gorgeous, but could become a recur-
required major foot work, kind of not comfortable ring gig, even if he has
not to mention four days for me,” she said. “I can to take a red-eye flight
of labor. tolerate a high-heel shoe for hours on end.” And from California. “I love
no matter what’s on her feet, Carey (above with Manolo. He’s king,”
How familiar were you Cannon) said welcoming a new member to the Talley said, noting that
with the shoe show family won’t slow her down at all. “It makes me the event was worth
concept? really want [to design] a maternity line.” the 9 a.m. call time. “We’ve been friends forever.”
“[We had no knowledge]
whatsoever. We literally Googled everything: trade shows, shoe Walk This Way Foot Work
shows, outdoor shows and looked at different websites to get an idea Iman and Isaac Mizrahi are gearing up for a few While he’s best known as the editor of the New
of [what’s out there]. We wanted to keep it as current as possible.” catwalk battles on “The Fashion Show: Ultimate York Times’ legendary crossword puzzles, Will
Collection” this season, and retailer Robert Shortz is also a fixture on the table tennis scene.
What went into creating the show floor? Yeganeh is getting in on the action. The Love He plays most nights and is opening a ping-pong
“Starting from scratch was financially impossible, [so we] called My Shoes owner has been tapped by produc- club in his hometown of Pleasantville, N.Y., so
vendors like New Balance, Simple Shoes and Teva. They were all ers of the Bravo reality show, which pits two it wasn’t much of a surprise last Wednesday to
incredibly interested and sent product. Skechers is in Los Angeles, teams against each other in a runway design see Shortz dressed in head-to-toe athletic gear
Photos courtesy of GETTY IMAGES (Carey/“Fashion Show”).

so they sent a booth and someone to set it up. We [also] rented
booths and displays and designed the rest of the set and graphics
in-house.”
What was the biggest challenge?
“Making it believable. The whole thing was drafted to scale before we
set foot in the room, [and] we had to [use] a lot of smoke and mir-
rors to make the show look like it was on a grand scale.”
Any other big shoe-related sets on the horizon?
“I’ve only seen three or four episodes down the road, and there’s
nothing on this scale. We’re in the throes of the Thanksgiving show,
so I’ve got turkeys lined up around the studio back lot.”
competition, to provide footwear for models.
“Whatever the look, shoes help
pull it together,” said Yeganeh, who
has provided styles from Chinese
Laundry, Jessica Simpson, Steve
Madden, Charles David and Zigi
New York to complement the
aspiring designers’ looks. But,
Yeganeh admitted, he has his own
reasons for helping the show,
which debuted its second season
last week. He’s hoping his store’s
indirect cameo could be a boon
to business. “What you see on
— including table tennis-specific kicks — for a
ping-pong tournament to benefit youth nonprofit
826NYC. “[My shoes] have thin soles, so you can
stay close to the floor, but they give you good
support. They’re super breathable,” Shortz said of
his Joola sneakers. “A lot of [athletic] shoes have
higher heels for running, but these have fairly
thin heels.” Unfortunately for Shortz, the sneak-
ers weren’t enough to defeat comedian Judah
Friedlander, another table tennis fiend who favors
cushy Nike crosstrainers for competition. “I could
not handle his serve!” Shortz lamented after their
final match. — With contributions from Jennifer
Ernst Beaudry, Lauren DiLello and Michelle Tay

)13LQGG 30

 WALK
THE
WALK
Power Up Your Brand’s Position in the
Wellness/Toning Category

THE WELLNESS/TONING ISSUE

Issue Date: January 10, 2011
Close Date: December 29, 2010

For more information on advertising, contact Sandi Mines, associate publisher, at 212-630-4872, or your FN salesperson.
 6 BREAKING BREAKING
FN MAY 29, 2006 NEWS NEWS
FN NOVEMBER 15, 2010
<< SHOP TALK
Sergio Rossi Debuts New Flagship
will open two stores in China, in Harbin and Chongqing. — Luisa Zargani
City Sports Opening Shop
In Georgetown Area
In December, City Sports will add its fourth
Washington, D.C., location: a 10,400-sq.-ft.
flagship store in the Georgetown neighbor-
hood. The new two-story store, built in a his-
torical building, features exposed brick and
metal elements, with separate rooms for
unique merchandising opportunities. “[The
space] allows
us to do these
g r eat pro d -
uct stories in
these rooms,
like men’s run-
ning and train-
ing in one spe-
cific room, or a
really strong women’s department,” said EVP
of merchandising Michael Mosca. “Footwear
is in the back of the store. You can see it from
anywhere you are in the store. Even if you’re
on the second floor, you can look down and
see the footwear floor.” The new shop brings
City Sports’ total portfolio to 18 locations.
Dr. Martens Bows First
Flagship in New York
Dr. Martens recently celebrated its 50th anni-
versary by opening its first flagship store in
Manhattan, at 148 Spring St. The store’s décor
features raw, unfinished surfaces meant
to capture the feel of the brand’s working-
<< By Wayne Niemi Send retail news to wayne_niemi@condenast.com
)13LQGG
Sergio Rossi last week reopened its
Rome location with an 810-sq.-ft. flag-
ship concept. According to President
Christophe Mélard, half the compa-
ny’s 80 stores will undergo a make-
over during the next three years. “We
started with Rome because we want
to communicate that Sergio Rossi is
an Italian brand and convey the value
of this,” he said. “A store is a powerful
tool.” The new shop features an 18th
century stucco façade and is divided
into two sections: a bright, chic area
visible from the street, and a darker,
more hidden section with a boudoir
feel. In early 2011, the label, which is
owned by PPR’s Gucci Group division,
class roots in industrial Northamptonshire,
England. Executives hope the Soho location
will attract
even more
attention to
the brand
and not pilfer
sales from its
New York-area
retail partners. “[We] truly believe the added
exposure from the new retail store can and
will benefit all our partners,” said COO Mike
Vincent. “One of the advantages of Dr. Mar-
tens’ product selection is we have a very
unique, distinctive look that fits well into a
variety of retail store product mixes, from
exclusive boutiques to department stores
and major independents.”
Nike Unveils Revamped
London Niketown
Nike last week reopened its flagship in Lon-
don’s Oxford
Circus after
an extensive
redesign. The
42,000-sq.-
ft. store is the
first in a series
of reopenings across the U.K. Plans are also
under way to launch a multi-category store
in Glasgow, Scotland, in 2011, similar to the
concept that debuted in August at Santa Mon-
ica Place mall in Santa Monica, Calif.

Highline United Ups
Expansion Strategy
By MARCIE YOUNG
NEW YORK — Highline United is taking
things up a notch.
Two years after opening shop on Man-
hattan’s west side, the footwear firm has
quietly assembled a roster of well-known
contemporary brands, ventured into retail
and built up its distribution. Now, execu-
tives are setting up for a growth spurt.
With a portfolio that includes joint ven-
tures with United Nude, Jean-Michel Caz-
abat and Ash and licensing agreements
with Tracy Reese and Miss Sixty, the
firm is also bolstering its roster of fully
owned lines. For spring ’11, Highline is
seeking to capture a broader audience by
repositioning the Luxury Rebel line and
launching Gun Metal, both of which
retail for $100 to $225.
“The timing was right,”
said Highline President
Matt Joyce. “We watch
wholesale, but we’re
also watching what’s
happening at retail.
[There’s a need for]
the disposable price
point. [That customer]
may not be able to spend
$240 for a pair of shoes, but she
can afford $99.”
Gun Metal, which is soft launching with
about 25 styles, will be broadened next fall
with about 90 looks, from flats to tall boots,
and will be shopped broadly to retailers
including Lord & Taylor and Macy’s.
Luxury Rebel, meanwhile, originally
came to market in fall ’09 as a takedown
of Jean-Michel Cazabat’s core line. High-
line is now focused on transforming the
brand into an independent label encom-
passing casual flats, dress styles, thigh-
high boots and denim-friendly looks.
“It’s a complete standalone brand, and
we think this could be really big,” said
Highline VP of sales Scott Kaminsky.
The restructured line is launching with
a handful of retailers for spring, with a
broader marketing and sales effort to
come in fall ’11. Luxury Rebel shops are
also on the wish list, and if early expecta-
tions are met, branded doors could open
as early as spring ’12, Joyce said.
Highline also has worked to expand
other brands on its roster. Jean-Michel
Cazabat has moved his entire namesake
collection into Highline’s showroom,
allowing the team there to oversee sales,
press and general business, while he
focuses on the design.
“It’s been a great marriage. I have the
right financing and all the instruments
to grow and take it to the next level,”
Cazabat said.
The partnership with Highline, which
produces mainly out of China, has
allowed the designer to drop price points
about 30 percent and helped Cazabat
make in-roads in Russia and
expand across France and Italy.
Highline, which unveiled a Unit-
ed Nude store in Soho earlier this
year, also aims to open a Jean-
Michel Cazabat door on Bleecker
Styles from Street in the West Village
Ash Kids and bow an Ash shop in
(above) and Soho for early 2011.
Plenty by
Tracy Reese. Ash, which Highline part-
nered with for spring ’09,
has grown its account list to include
Bergdorf Goodman, Neiman Mar-
cus and Saks Fifth Avenue and is
broadening its reach. E-commerce rolled
out in August, and children’s shoes and
a full collection of men’s footwear are
launching this spring.
The Tracy Reese brand also has been
bolstered by the fall ’10 launch of Plenty by
Tracy Reese, which signed 80 accounts in
its first season and is set to nearly double
that number for spring ’11. The diffusion
line retails for $100 to $200, while the
core label is priced from $225 to $275.
“It’s been a wonderful entry point to
the Tracy Reese line, and more custom-
ers can be part of the brand,” said Tracy
Reese CEO Barry Miguel.
With all of the new initiatives, Highline
is quickly outgrowing its 7,600-sq.-ft.
showroom. Joyce, who has doubled his
staff, has leased additional space in the
firm’s building to make way for a design
studio, press office and sales offices.
30

Brands Make Splash With Pop-Ups
By ERIN E. CLACK
NEW YORK — It’s no secret that pop-up shops are hot. As the
format continues to gain steam, more brands are seeing it as
a chance to stand out — and not just to sell shoes.
These temporary shops offer an opportunity to generate
buzz for a brand, test the viability of operating retail stores
and connect with consumers in a more intimate way — and
they’re much less risky than traditional stores, which require
firms to be locked into a lease.
With their now-you-see-it, now-you-don’t allure, pop-up
Clockwise from above: Manolo Blahnik’s temporary space
at Liberty of London; the Puma Social Club in Los Angeles;
Piperlime’s recent pop-up shop in Soho.
shops have been a bright spot in a dismal retail environ-
ment. And the glut of available real estate due to the stag-
nant economy has meant short-term leases for prime store-
fronts are much easier to come by. Florsheim, Piperlime,
Manolo Blahnik and Frye are just a few of the footwear com-
panies that have recently jumped on the bandwagon.
“The pop-up phenomenon has gone mainstream, and we’re
seeing a diverse and broad set of companies embracing the
format,” said Janet Hoffman, managing director of Accen-
ture’s retail practice. “[Everyone is] seeking new ways to grab
consumers’ attention and reignite their desire to spend.”
Florsheim opened a pop-up store in September in New York’s
Soho neighborhood to showcase newer brand initiatives such
as its Florsheim by Duckie Brown collaboration and new mid-
priced Florsheim Limited label.
According to John Florsheim, president and COO of parent
firm Weyco Group Inc., the success of the venture already has
the company thinking about pop-ups in other cities. The Soho
shop, meanwhile, is slated to remain open through February,
but Florsheim said the brand isn’t ruling out staying in the
space permanently.
)13LQGG
“We’ll see how things evolve,” he said, “but so far, it’s been very
positive for our brand. The store is exceeding expectations.”
Falling in love with a space and wanting to stay is not
uncommon with pop-up ventures, said Christina Norsig,
founder and CEO of Pop-up Insider, a national online exchange
that connects retailers with landlords seeking to lease space
on a short-term basis. “I’ve seen many examples of compa-
nies that intend to stay for only a couple of weeks and then
discover it’s such a phenomenal location that they go ahead
and negotiate a long-term lease,” she said.
For online retailer Piperlime, its recent pop-up in New York’s
Soho neighborhood was a
chance to bring its brand
experience to life in a brick-
and-mortar format. “It was
the first time that
Piperlime [was] available in a three-dimensional environ-
ment where customers could touch and feel the product,” said
Piperlime GM Jennifer Gosselin of the shop, which was open
for 25 days in September and featured an edited assortment
of apparel, footwear and accessories.
Madison Riley, managing director of consulting firm Kurt
Salmon Associates, said the desire to explore beyond the
bounds of the Internet is a natural progression for e-tailers, and
pop-ups are a way to do that. “Online retailers are always won-
dering whether [brick-and-mortar stores] can be a long-term
profit driver for them,” he said. “We’ll see more of this.”
While many footwear players are leasing freestanding space
for their pop-ups, others are opting to set up shop inside another
retailer’s store, creating the feel of an intimate trunk show. Boot
maker Frye partnered with one of its biggest Canadian accounts,

7
Ron White, to run a three-week-long pop-up last month at the
retailer’s flagship in Toronto’s Manulife Centre.
“Ron White already does very well with the Frye brand and has
a loyal customer following,” said Michael Petry, Frye’s design
director. “The pop-up allowed us to boost our brand profile in
eastern Canada while giving Ron a chance to reward his best
customers, as well as capture new customers.”
The pop-up also was an opportunity for Frye, which does not
yet have its own retail stores, to tell its entire brand story with
a full product assortment. “Normally, Ron’s store would show
about 80 Frye styles, but for a three-week period, he had 180
styles, including a few limited-edition items and special-order
boots,” Petry said.
Like Frye, high-end designer Manolo Blahnik chose another
store, Liberty of London’s Great Marlborough Street flagship,
as the site of his first pop-up, which bowed in September.
Slated to remain open until Christmas, the garden-inspired
“World of Manolo” houses a selection of Blahnik’s origi-
nal shoe designs, along with nine limited-edi-
tion styles using a dozen prints that Blahnik
pulled from Liberty’s archives. The designer
also created new shoe-inspired prints that are
featured on other items, including silk scarves,
stationery and umbrellas.
Kristina Blahnik, the designer’s niece and col-
laborator, said Liberty was the right fit because of
the type of customers it attracts.
“[The store] just feels young, and that’s what we
want to project, that Manolo Blahnik is a youthful
brand,” she said.
The special, limited-edition aspect of “World of
Manolo” is a prime example of what Accenture’s Hoffman
called the “buy it now or never” appeal of pop-ups. “The tempo-
rary nature of these stores and the limited stock create a real
sense of excitement and urgency to buy,” she said.
The entertainment factor is another significant part of pop-
ups’ popularity. Companies are coming up with increasingly
creative ways for consumers to experience and interact with
their favorite brands beyond what is typically possible in a
permanent store.
Puma has taken the idea to heart in a big way with its pop-
ups in Boston, New York and now Los Angeles. The Puma
Social Club LA, which ran Oct. 13-28, combined retail with a
nightlife venue, complete with a bar, lounge area, live music
and retro social sports, such as darts, ping-pong and foosball.
Puma’s elaborate events are a testament to how evolved
the pop-up concept has become, as brands up the stakes to
garner even bigger buzz.
Still, David Wolfe, creative director of New York-based trend
forecasting firm The Doneger Group, warned that companies
need to be careful not to take the staging of their shops too far.
“I remember some of the early Target ones in New York and
how exciting they were because they seemed so temporary,”
he said. “If you pop something up that looks too planned or
like an established venue, then you’ve lost the point.”
30
 FIR
S TE
E HTHE
THE VE
R

T UOUTDOOR
OUTDOOR
RETAILER
ISSUEBe a part of the first FN issue with a
cover-to-cover focus on outdoor footwear
• In-depth preview of the OR Show • Outdoor footwear fashion
• Spotlight on leading outdoor retailers • Trends to watch
• Brand profiles • Things to see from the show floor

OUTDOOR RETAILER ISSUE

Issue Date: January 17, 2011
Close Date: January 6, 2011

For more information on advertising, contact Sandi Mines, associate publisher, at 212-630-4872, or your FN salesperson.
 Beyond Basic
Effortless chic is the name of the game for men this spring, as designers dress
up core looks with colorful suedes, unique details and even slight wedges.
Photographed by Jayme Thornton.
Market Editor: Jocelyn Anderson Fashion Editor: Regina Smith Popp Fashion Assistant: Lauren DiLello Groomer: Ryan Taniguchi/Kate Ryan Inc. Model: Vinicius/Red

FLORSHEIM BY DUCKIE
BROWN’s woven lace-up
moccasins. Jacket and watch
by Tommy Hilfiger, shirt by
Hilfiger Collection, khakis by
Ermenegildo Zegna.

FN1115P09-15.indd 9 11/10/10 5:37 PM

11102010173949 APPROVED WITH ERRORS
 Beyond Basic

ERMENEGILDO ZEGNA’s crimson

suede driving mocs. Sweater by
Topman, shirt by Lacoste, jeans by
Tween, belt by Helm Handmade,
sunglasses by Seven for All Mankind,
watch by Tommy Hilfiger.

FN1115P09-15.indd 10 11/10/10 6:00 PM

11102010180205
 BALLY’s woven leather oxfords.
Jacket by Tween, shirt by Seven
for All Mankind, pants by Topman,
belt and watch by Tommy Hilfiger,
sunglasses by Simon Spurr.

FN1115P09-15.indd 11 11/10/10 6:00 PM

11102010180205
 Beyond Basic

HARRYS OF LONDON’s blue suede chukkas.

Sweater by Burberry Prorsum, jeans and
belt by Diesel, sunglasses by Seven for All
Mankind, watch by Tommy Hilfiger.

FN1115P09-15.indd 12 11/10/10 5:38 PM

11102010173934 APPROVED WITH ERRORS
FN1115P09-15.indd 13 11/10/10 5:38 PM
11102010173934 APPROVED WITH ERRORS
 Beyond Basic

JOHN VARVATOS’ suede lace-up chukkas.

Jacket by Burberry Brit, shirt by Tween,
pants and watch by Tommy Hilfiger,
sunglasses by Seven for All Mankind.

FN1115P09-15B.indd 14 11/10/10 6:14 PM

11102010181606 APPROVED WITH ERRORS
 GRENSON’s two-tone suede oxfords.
Jacket by Burberry Brit, shirt by Simon
Spurr, jeans by Diesel, belt by Helm
Handmade, sunglasses by DSquared,
watch by Tommy Hilfiger, bag by
Ermenegildo Zegna.

FN1115P09-15.indd 15 11/10/10 5:38 PM

11102010173934 APPROVED WITH ERRORS
 16 MEN’S: 10 QUESTIONS FN NOVEMBER 15, 2010

Mod Men
Women’s designers Edmundo Castillo and Manuele Bianchi are eyeing men’s closets for a new line. << By Jocelyn Anderson

1. You both are big sneaker buffs, so why
did you go beyond casuals with Casbia?
EC: I turned 40, first of all. I have been wearing
sneakers for years and have a collection of 500
pairs. But I started feeling like it was time [to
branch out]. There were some things [that made
me] feel like I was trying too hard all of a sudden.
MB: We have this sickness for sneakers, but at a
certain point, you feel like it’s time to move to the next
step. I still love sneakers. I just wear them less often.
6. How does the partnership work?
MB: We both do everything, 50/50. We are quite
the same. We trust each other, so sometimes I
leave it to Edmundo and sometimes he leaves it to
me. I know that’s hard to believe, but we’ve known
each other for more than 20 years.
EC: The fine-tuning at the end is where we are
critical with each other. There are times when I say,
“No, it should be like this.” And he says [the same].
But I trust Manuele 100 percent.

2. Was it difficult to design for men? 7. Does a background in women’s

EC: It was different. When I design women’s shoes,
I try to give them foot candy. In the case of men’s, I
approached it in a more controlled, practical way. Men
shop [differently] when it comes to shoes. I learned
that [working] at the To Boot store when I first came
to New York [in 1987]. The shoes had style and qual-
ity, but they weren’t crazy fashion shoes.
product help the design process?
MB: It helps because shoes are always shoes.
And I have an approach to my work that is more
architectural. It should carry you around and be
beautiful. That doesn’t change a lot. Of course, in
women’s you can do whatever you want, and in
men’s you can’t do everything.

Clockwise from
top left: Manuele
Bianchi; Edmundo
Castillo; Casbia
styles for spring.
Edmundo Castillo
and Manuele
Bianchi think
they know what
shoes men need in
their closets.
The designers, who worked together at Donna Karan 20
years ago, have ventured into men’s footwear with a line
that aims to cover every man’s needs.
“This is a collection that was born from personal [neces-
sity],” said Castillo, who also designs for Santoni and is
relaunching his namesake line in February. “And we are
trying to make [men] discover a new world in shoes that
they already wear — nothing too weird, but new materials
and fresh looks.”
Enter Casbia. The collection contains 10 styles, including
casuals, dress shoes, moccasins, sandals and sneakers. The
line, which debuted for fall ’10, is made in Italy and costs
about $500 (up to $1,200 for boots).
So far, Casbia has been picked up by Saks Fifth Avenue
in New York, Los Angeles and Washington, D.C.; Antonia
Man in Milan; and the United Arrows men’s store in Tokyo’s
Harajuku neighborhood.
Here, the duo discusses entering the men’s arena, moving
beyond their sneaker obsession and balancing many projects.
3. How much has changed in men’s
shoes since then?
EC: Well, I lasted only three months in that store. I
was not into how picky men were when it came to
buying shoes. I understood immediately that it wasn’t
as much fun to work with men as it was to work with
women. But it was an experience that I now look back
on and think, “It served a purpose.”
4. What challenges did you face get-
ting started?
MB: With this whole economic mess that has hap-
pened, now [buyers] have become really sensitive
about prices. So the biggest challenge now is to
achieve the best for less. This is difficult because
when you are trying to make a beautiful product,
beautiful means expensive. A beautiful men’s shoe
that is well made and costs 800 euros is realistic.
But now, you can’t do it anymore because 800
euros is still too much.
5. Is price a concern for you?
EC: We are thinking about that going forward, but
not [in order to] come down to $300 shoes. It’s only
to become more conscious about the problems that
we are facing. It’s the reality in the market, especially
in the U.S., with the euro and the exchange rates.
MB: The main focus is to have a beautiful product.
Now the goal is to make it in the right price range.
It’s hard because we have good prices. Now we are
trying to achieve this kind of “best for less.”
8. Edmundo, is it difficult to balance
your time with Santoni, the relaunch of
your namesake brand and Casbia?
EC: It is. The women’s brand is coming out for
February. And, yeah, it is difficult. It just takes re-
organizing and staying focused. I also do Castañer
in Spain, so I divide my time in three countries. But
I’m used to the traveling. Since the day I was hired
by Donna Karan in 1989, I haven’t stopped travel-
ing. That part for me is natural.
9. What can you tell us about the re-
launch of your women’s brand?
EC: I’m first and foremost excited because I’m
able to express 100 percent of my philosophy when
it comes to designing women’s shoes. You get to a
point when you have a point of view and you aren’t
able to express it; you miss it. ... [It will be] sold at
Saks Fifth Avenue and a few other smaller stores
around the country. The spring collection starts at
$395 with some espadrilles, and then we go up to
$1,650 with more fashion shoes.
10. What are your goals for Casbia in
the long term?
EC: Manuele and I are lucky that we can grow Cas-
bia slowly. We are not trying to redesign or change
the strategy because we need to make money or
cover a lot of expenses. This is a new baby that’s
going to grow little by little. We will observe and ad-
just, but stay true to what we believe it should be.

)13LQGG 30


Men at Work
New York men are willing to spend a little more on suit-friendly shoes they can wear on the job. << By Elizabeth Denton
1 2
5 6
The high-end men’s shoe market may be thriv-
ing, but consumers are still scrutinizing every purchase.
Footwear News hit the streets of midtown Manhattan last
week to talk to professionals about what they look for in
dress shoes. Men are sticking to brands they know and
trust — and, not surprising, durability and comfort top
their lists.
1.Tinku Chondhury
Hometown: Queens, N.Y.
How much is too much for shoes? “I wouldn’t spend more
then $500. And I’d have to get permission from
my wife.”
What’s worth the money? “Shoes that are good quality
and last a long time. They have to be a good value.”
Recession factor: “I’m spending less because I’m married
now and have a kid and a mortgage payment. I have to be
more practical.”
Favorite brands: Tod’s, Prada, Salvatore Ferragamo
2. Fred Emil
Hometown: Brooklyn, N.Y.
How much is too much for a pair of shoes? “$100 is all I
FN Photos by ROBERT MITRA.
would spend now.”
What’s worth the money? “I would spend more on a dress
shoe that is comfortable. Style isn’t as important.”
Recession factor: “I’m spending less because of the
economy, but also because [I’m not finding] as good qual-
ity as I used to.”
Favorite brands: Johnston & Murphy, Giorgio Brutini
FN1115P17.indd 17
3. Miguel Storla
Hometown: New York City
How much is too much for a pair of shoes? “I wouldn’t
spend more than $200.”
What’s worth the money? “I would spend more on work
shoes as long as they are durable.”
Recession factor: “I’m spending about the same now.
Nothing has really changed.”
Favorite brand: Johnston & Murphy
4. A.J. Spiros
Hometown: New York City
How much is too much for a pair of shoes? “$250 is the
most I would spend on shoes. It’s really hard to tell the
difference from the more expensive ones.”
What’s worth the money? “I would spend more money on
dress shoes that are stylish and that I can wear to work.”
Recession factor: “I’m spending more on shoes than before
because I’m getting older and want to look professional.”
Favorite brand: Johnston & Murphy
5. Jim Peters
Hometown: Milwaukee
How much is too much for a pair of shoes? “$500 is my
limit for shoes.”
What’s worth the money? “They have to be good quality
shoes and be convenient [to purchase].”
Recession factor: “I’m spending the same as I always
have. [The economy] is not a factor.”
Favorite brand: Allen Edmonds
11102010173217
MEN’S: STREET TALK 17
3 4
7 8
6. Edward Adams
Hometown: New York City
How much is too much for a pair of shoes? “I can’t spend
more than $500 on shoes.”
What’s worth the money? “I spend more money on dress
shoes. They are more important than sneakers.”
Recession factor: “I’m spending less money now [be-
cause of the economy]. I’m not willing to spend as much
at the moment.”
Favorite brand: Stacy Adams
7. Nick Iacoviello
Hometown: Hoboken, N.J.
How much is too much for a pair of shoes? “$180 is the
most I would spend. Maybe in 10 years I will be able to
spend more.”
What’s worth the money? “I spend more on work shoes
because I wear them more often than casual shoes.”
Recession factor: “Prices have gone up, but I’m buying
more shoes because, luckily, I’m making more money.”
Favorite brands: Johnston & Murphy, Florsheim
8. Jeff Baumkirchner
Hometown: Westchester, N.Y.
How much is too much for a pair of shoes? “My price
range is $150 to $200.”
What’s worth the money? “I spend more on work shoes.”
Recession factor: “Shoes are more expensive now, but I’m
paying the same amount.”
Favorite brands: Cole Haan, Allen Edmonds
11/10/10 5:31 PM
 18 MEN’S: THEY ARE WEARING FN NOVEMBER 15, 2010

London Life
While boots and moccasins are gaining popularity among men these
days, sneakers still rule the streets in London. Footwear News went
sole searching there recently and turned up young consumers in
athletic looks by core players such as Nike, Adidas and New Balance,
while a handful of men stuck out in colorful boat shoes and military-
inspired boots — all perfect for any denim look.

FN Photos by MICHELE KALISH.

FN1115P18.indd 18 11/10/10 5:34 PM

11102010173533
 SUSTAINABILITY 19

A Simple Plan
Simple is celebrating its 20th anniversary with a fresh brand message and big growth plans. << By Jennifer Ernst Beaudry

After 20 years in business, Simple Shoes is charting a new course. shoes. “None of our operating principles and use of materials are changing,” he said of
Known for its leadership in the sustainable footwear business, the brand, a division of the line, which has been known to incorporate low-impact leathers, recycled materials
Goleta, Calif.-based Deckers Outdoor Corp., is entering 2011 with this agenda: Keep the and midsoles and outsoles using EcoPure, a compound that allows shoes to break down
green features, but lose the eco-only categorization. in landfills in a fraction of the normal time.
By emphasizing Simple’s casual sneaker roots, Teva and Simple President Pete Worley “But we may be putting more emphasis on styling and things such as color and de-
wants to position the brand to compete with sign,” Worley said. And in future seasons,
players such as Vans and Converse. he added, Simple may introduce shoe lines
“Our challenge is to broaden that eco- that contain some sustainable elements
friendly message and make it more palatable without being as fully built-out as past
to a broader audience, and create a brand offerings.
message that is more welcoming, not shout- At Kicks Sole Provider in Los Angeles,
ing, ‘You’re a bad person if you don’t wear owner Ygal Aiche said he’s impressed
eco-friendly shoes,’” Worley said. with the look of the product so far. “There
Simple was placed under Worley’s direc- are definitely more people attracted by
tion in January (previously it was part of the look of the shoes, but [eco-friendly
the Ugg division). He said the brand had lost features] are still a big part of it. You have
sight of its identity. “The original roots of the the old customer who looks for the [green
brand — and the reason it’s called Simple aspects] and the comfort, and the new
Shoes — was that it was all about the simple customer who is curious about the looks.”
life, of which environmental consciousness To further position Simple as an indie
was a very important element,” he said. “But favorite, Deckers brought on Will Pennartz
over the years, that eco story took over and as marketing manager in August. Penn-
became the entire platform, and it even took artz, whose background includes not
on a bit of a preachy tone, if you will.” only a stint at surf-culture brand Roxy but
Worley said market research conducted ear- ownership in the Laguna Beach, Calif., art
ly this year showed that the brand message showcase Surf Gallery, said his focus will
was “too serious” for most consumers. “We be on reaching out to creative types.
believe that has held Simple back and caused “A big part of next year will be leveraging
it to be less approachable than it should be,” relationships with artists and musicians
he said. “[Simple’s] high-water mark, some- and working with them to support
From top: Teva and
time in the late 1990s, was just north of Simple global market- the Simple brand,” Pennartz said.
$30 million. Since then the brand ing director Joel Heath That means hosting events across
(left) and Simple mar-
has lived in the $15-to-$25 mil- keting manager Will
the country and in the brand’s New
lion range in global sales. That’s Pennartz; spring ’11 York showroom, which last month
barely scratching the surface, so core sneaker looks. was rechristened as an art gallery
there’s huge potential out there.” space. “It’s really important to sup-
Now he wants to more than port creative projects — art shows, film fests — that’s
double the business to $50 where I want to be. The story isn’t much different than
million to $60 million what we have been telling for Simple. We still create
in the next few years. sustainable shoes; we just want to bring that message to
Jonathon Grassi, an a larger group of people.”
analyst at Longbow In January, the company plans to unveil a logo that will better broadcast
Research, noted that Simple’s revamp.
increased competition within In spite of all the changes at Simple, retailer Stacey Matney, co-owner of sustain-
the sneaker market will pose a ably focused Pie Footwear in Portland, Ore., said she’s not concerned that Simple’s
challenge, but there is opportunity as well. “At this point, Simple has some of move toward a less eco-focused message will affect sales or cause it to lose credibil-
the best opportunity [of the Deckers brands] to see stronger growth,” he said. ity. But, she added, the green message should be communicated in some way.
“[Sneakers are part of] a broader market, with greater revenue potential.” “Over time, the brands that are really committed to [sustainability] are the ones that
The spring ’11 product line will be stripped down to focus more on core sneaker styles, don’t need to speak about it as much,” she said. “I can understand that moving past that
but Worley said there are no plans to change or dumb down the green content of the can be good for the brand.”

)13LQGG 30

 20 WOMEN’S: TREND FN NOVEMBER 15, 2010

Leather crisscross-strap sandal

JEROME C. ROUSSEAU’s multistrap by TRUE RELIGION
leather-and-canvas sandal

Suede, braided-strap ELIZABETH & JAMES’ leather

sandal from MAURIE & EVE sandal with braided toe strap

Pining for Cones

Wooden cone-shaped heels with earth-tone uppers are making strides this spring,
offering a cool alternative to sky-high stilettos and platform wedges.

COCLICO’s leather-and-fabric Woven leather lace-up

lace-up bootie bootie from MEA SHADOW

Photographed by JOHN AQUINO, THOMAS IANNACCONE and ROBERT MITRA.

FN1115P20.indd 20 11/10/10 3:29 PM

11102010153102
 BREAKING NEWS 21

Retailers Upbeat on Adidas Prospects in U.S.

Continued from page 2
in basketball, running and other categories.
“We have a number of significant opportunities in running
with [Adidas’] lightweight Clima [product], and in basketball
with the new Derrick Rose and Dwight Howard shoes,” said
Ken Hicks, president and CEO of Foot Locker Inc. “They are
making a committed effort to grow in the U.S., and we’re go-
ing to be a part of that.”
City Sports also sees the running business growing. “Run-
ning has performed extremely well [this year], but if we look
at our Adidas wall next year compared with five years ago,
it’s going to be a world of difference,” said
running buyer Doug Smiley. “That’s re-
ally going to be a brand-new Adidas.”
SportsOneSource’s Powell is also
bullish on that category. “The op-
portunity really lies in running,
where they’ve made a strong state-
ment in the past.” He also sees potential
in the Sportstyle portion of the business.
“The vault they have of heritage product is
so amazing. I see a lot of upside on the fashion side.”
That’s an area that Nilsson is focused on as well. “We need
to bridge the gap to the future on the Originals side,” he said,
listing Mega, Originals by Originals collaborations and even
skate product as drivers.
The company also has room for growth with SLVR,
the new Neo line and Y-3, he said. “If you look at Y-3,
NBA star Derrick [it has] introduced us to con-
Rose with his sumers who maybe weren’t
signature AdiZero interested in our brand.
Rose shoe, released
last month. [Today], they are coming in
and buying Originals, or they
are buying performance when they
are going out and playing sports.
[I like] the analogy of hav-
ing many different doors
where you can enter into
the brand,” Nilsson said.
Supporting all the initia-
tives will be a global mar-
keting campaign launching in
March that Nilsson said will touch on all aspects and catego-
ries of Adidas product.
Nilsson and Hainer declined to give specifics on the mes-
sage, saying only that it would celebrate “one brand anthem”
and would be bigger and more aggressive than previous
efforts. “It will really connect our style side with our sports
performance side, telling an overarching message in a very
inspiring way,” Nilsson said. “It will be in the broad media, but
we’ll also bring that down to the retailer level, and that’s when
it will be driven more toward certain products. It’s a lot more a
call to arms, and it will be the biggest investment we’ve made
in the U.S. marketplace in the last 10 years.”
Hainer added that the “Slim Chin” ads with Rose and How-
ard, released last month, would be a good indication of
the brand’s direction. “According to our strategy to win the
hearts and minds of high-school kids, we will also talk the
language of the high-school kid, which will be a much more
aggressive one,” he said.
Overall, Hainer said, he sees good things ahead. “We have
an excellent roadmap now. We know what to do and we have
the right people around to execute the plan.”

MAY
FN 29, 2006 BREAKING
COVER For more
STORcareer opportunities log on to WWDCareers.com.

NAME BRAND CASH BUYERS

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)13LQGG 30

 TheFNList
After a precipitous drop in footwear shipments to the States
last year during the worst of the recession, most of the
overseas providers are now showing an uptick. Altogether,

Big Senders: Leading Global the U.S. imported 1.67 billion pairs of shoes in the first eight
months of 2010, worth roughly $13.38 billion. That compares

Footwear Exporters to U.S. with 1.44 billion pairs, worth $11.75 billion, in the same period
a year ago. Here, countries ranked by pairs shipped.
COUNTRY PAIRS (YTD 8/2010) CHANGE FROM 2009 % OF TOTAL

1
China 1.45 billion 17% 87%
In spite of currency uncertainty in China, footwear shipments from that country rebounded post-recession, growing 17 percent as of August. And
China is holding tight to its distant lead in the market, providing 87 percent of the shoes purchased in the U.S.

2 Vietnam 94 million 7% 5.6%

The manufacturing story in Vietnam continues to improve, as more companies look for facilities outside China. The country’s U.S. imports have
risen 7 percent, and the value of its product increased nearly 6 percent, to $11.20 per pair.

3
Indonesia 34.9 million 22% 2.1%
Footwear executives have said that sourcing costs in Indonesia are lower than in both China and Vietnam, and those favorable business conditions
are having an effect: U.S. imports from Indonesia jumped 22 percent to 34.9 million shoes, worth roughly $397.1 million.

4
Brazil 26.3 million 14% 1.6%
While Brazil has a strong shoemaking heritage, it has struggled to compete on pricing with China and other countries; however, like many nations,
its U.S. shipments grew by 14 percent, to 26.3 million pairs.

5
Italy 10.4 million 10% 0.6%
Italy remains the go-to destination for higher-end footwear, although it has lost ground to China in recent years. The value of Italy’s imports was
$56.80 per pair at the end of August, roughly eight times the value of product from China.

6
Mexico 9.7 million 39% 0.6%
Its close proximity to the U.S. and established infrastructure made Mexico an increasingly appealing manufacturing location. Year-to-date, its
shipments swelled 39 percent to 9.7 million pairs of shoes, worth about $167.2 million.

7
India 7.6 million 16% 0.5%
President Obama’s recent visit to India could signal good news for the footwear industry. While in the past the country has kept a cool distance from
the U.S., observers speculate relations are warming, which might aid negotiations over currency and trade issues.

8 Thailand 6.5 million -33% 0.4%

While most countries saw shipments to the U.S. bounce back post-recession, imports from Thailand dropped 33 percent this year from 2009. Mean-
while, the value of its footwear has remained relatively steady, inching up 0.6 percent to $12.24 per pair.

9
Hong Kong 5.8 million 86% 0.3%
For the first time since 2006, Hong Kong has surpassed Taiwan in footwear shipments, thanks to an 86 percent surge in the first eight months of
Produced by JENNIE BELL.

this year compared with last year. Total shipments were 5.8 million pairs, worth $37 million.

10 Taiwan 4.9 million -6% 0.3%

As of August, Taiwan had shipped $34.6 million worth of shoes to the U.S., down 12 percent from $39.5 million the same time last year. The biggest
declines were for protective footwear, leather product and women’s shoes.
Source: U.S. Department of Commerce, Office of Textiles and Apparel.

On the Cover: Photographed by JAYME THORNTON. Shirt by Burberry Brit, jeans by Diesel, belt by Helm Handmade, hat by Bailey of Hollywood, watch by Tommy Hilfiger.

FN IS A REGISTERED TRADEMARK OF ADVANCE MAGAZINE PUBLISHERS INC. COPYRIGHT ©2010 FAIRCHILD FASHION GROUP. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A.
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)13LQGG 30

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DR. SCHOLL’S LUXURY REBEL SEBAGO
PERTTI PALMROTH SPRING STEP ARCHE DUSICA DUSICA MADDEN GIRL SESTO GOLF
PETER FINNIE SPRING STEP ARTURO CHIANG DUSICA SACKS KOTUR MADELINE SESTO MEUCCI
MARC JOSEPH PHILIP SIMON PROFESSIONAL ASH EASY SPIRIT MARK AND JAMES SEYCHELLES
MARCHEZ VOUS YS PHOENIX STAHEEKUM B. MAKOWSKY EL PADRINO MARK TUCKER SÖFFT
HOT GOSSIP MARGARITAVILLE PIERRE DUMAS STUDIO FLEXX B.O.C ELIZABETH & JAMES MASSIMO MATTEO SOFTSPOTS
HOUSE OF HARLOW MARICHIMANI PILAR ABRIL SUMMER RIO BACIO 61 ENVY MAX STUDIO SONATA
1960 MARINELLI PINK DUCHESS SUP TRADING BADGLEY MISCHKA ENZO ANGIOLINI SOREL
ME TOO
ED HARDY INYECTADOS Y MARISA REY PINKY SWEET SEVENTEEN BAMBOO ERIC JAVITS SPERRY TOP-SIDER
VULCANITADOS MERRELL
BUTTER EL NATURALISTA MARLBORO PINOSO’S TCK DESIGNS BANANA BLUES ETIENNE AIGNER MIA 2 STEVE MADDEN
ELAINE TURNER ITALINA FOOTWORKS TEAM ROSELLI BANDOLINO EUROSOFT
C LABEL PONS QUINTANA MIA AMORE STEVE MADDEN KIDS
ELEGANT J&L MARTINEZ VALERO TEROX BAREFOOT ORIGINALS EVOLUTION DESIGN LAB
EXHIBITORS AT HILTON CALCE PONY MIA GIRL STEVE MADDEN MENS
ELIZABETH BRADY J AND A MATIKO THE FLEXX BATES FERGALICIOUS BY
1883 BY LUCCHESE CALLISTO OF POUR LA VICTOIRE MIA KIDS STEVEN BY STEVE
CALIFORNIA ENCANTO J. KUO MATISSE THE MIX BC FERGIE MADDEN
2 POD PRIVATE LABEL MIA LIMITED EDITION
CARIBBEAN SOUL ENCORE J.C. DOSSIER MATT BERNSON THE YELLOWSTONE BCBGENERATION FERGIE STRIDE RITE
A. MARINELLI PRIVILEDGED MIA SHOES FIRST COST
CARLOS BY CARLOS ENEKA COMFORT J75 BY JUMP MAUI & SONS COMPANY BCBGMAXAZRIA FOOT PETALS SHOES STUART WEITZMAN
ACI INTERNATIONAL PROMISE DIVISION
SANTANA BALLERINAS JACK SCHWARTZ MBT THIERRY RABOTIN BEBE FOSSIL STUART WEITZMAN
AETREX QUPID MICHAEL ANTONIO
CELESTE ENIGMA JACOBIES ME TIGGERS BETSEY JOHNSON FRANCO SARTO HANDBAGS
ALBERTO FELLINI QUPID LUXE MICHAEL MICHAEL
CHARLES ALBERT ENIGMA/ MORE JAGUAR MEA SHADOW TOMS BETTYE MULLER FRYE KORS STUART WEITZMAN
ALEGRIA RAMARIM
CHARLES BY CHARLES ER GENERATION JASMIN MEDICI TOP GUY BIG BUDDHA GENTLE SOULS BY MIKEKONOS KIDS
ALIPES RAMON TENZA
DAVID ERICA GIULIANI JEFFREY CAMPBELL MENBUR TOP MODA BLOWFISH MALIBU KENNETH COLE MINI MIA SUNNY FEET
ALL BLACK JELLY BEANS RAMSAY
CHARLES DAVID ESPANOLA TOO MESSÉCA TROTTERS BLOWFISH MALIBU KIDS GLORIA VANDERBILT MISS ROBERTSON TARYN ROSE
ANBESSA SHOE SHARE JELLY BELLY REBECCA MINKOFF GOMAX
CHARLIE 1 HORSE ESSENCE MILANO MODE TUCCIA DI CAPRI BORN MODA SPANA TED BAKER
ANN KRISTAL JESCO REBELS GOMAX/ ENVY
CHAUSSURES RÉGENCE ETHIOPIA FOOTWEAR MISS ME TUCCIA, THE CLASSIC BORN CROWN MODA SPANA PINK TIGNANELLO
ANNA ALMEIDA COLLECTIONS JOHN DEERE RED CIRCLE SANDAL OF CAPRI GUN METAL
CHECKLIST MISS ME LEATHER BOURNE LABEL TITAN
ANNA CAPRI EVERYBODY JOY REED EVINS UNRESTRICTED GUPPY LOVE
CHELSEA CREW MODZORI BOUTIQUE 9 MODERN VINTAGE TORY BURCH
ANTELOPE FAHRENHEIT JUMP DELUXE RE-MIX UNSENSORED GUPPY LOVE KIDS
CHELSEA PARIS MORENATOM BROWN SHOE MOOTSIES TOOTSIES TRACY REESE
APEPAZZA FEMINI JUMP FOR THE PEOPLE RE-MIX CLASSIC VALENTI FRANCO H.H. BROWN
CHEZ BY CHERYL MTNG VINTAGE BUSTER BROWN MOUNTREK TRUE RELIGION
AQUATALIA FERGIE JUMP USA VELVET ANGELS HARLEY-DAVIDSON
BY MARVIN K. CHOCOLAT BLU MTNG MEN RESTRICTED CALVIN KLEIN NATURAL SOUL TSUBO
CHOOKA FERRERA COUTURE K•SWISS VELVET LOUNGE HIGHLINE UNITED NATURALIZER TWO LIPS
AQUATHERM BY MTNG/SIXTYSEVEN RIPLAY CAMUTO GROUP
SANTANA CIAO BELLA FIESSO KAMIK VERDE MELA HOT KISS NAYA UES
N.Y.L.A. RJ GIRL CAPARROS
ARCOPEDICO CITE FINNIE & ASSOCIATES KANGA VERY VOLATILE HUNTER BOOT NEW YORK UGGS AUSTRALIA
NADIA-NERI ROBERT CAMERON CAPELLI NEW YORK
ARDIENTE CITY SNAPPERS FIRST SIGHT KAZA VIA PINKY HUSH PUPPIES SHOWROOMS UNITED NUDE
NANCY KATZ ROBERT WAYNE CAPELLI NEW YORK
ATHENA ALEXANDER CLEOPATRA FLEXX KELSI DAGGER VOLATILE KIDS IMPO NEW YORK TRANSIT UNLEASHED
NANCY LI ROBERT WAYNE BY
COCONUTS FLEXX STUDIO KICKERS CAFEINA VOLATILE HANDBAGS CARESSA INTERNATIONAL NICKELS UNLISTED, A KENNETH
ATR NAOT
CONTESA FLY FLOT KISS ME VOLATILE KIDS CARLOS BY CARLOS IRREGULAR CHOICE NICOLE COLE PRODUCTION
ATTILIO GIUSTI NAOT DEAD SEA ROBERT ZUR
LEOMBRUNI CORDANI FOCUS ON FASHION KOOLABURRA TREASURES WACKY WILLIE SANTANA ISOLÁ NINA VALDINI
ROCK AND REPUBLIC
ATTITUDES CORSO COMO RETAIL KRASNOW WALK BY FAITH VINTAGE CAT J. RENEÉ NINA KIDS VANELI
NAUTICA ROUGH JUSTICE
AURELIO GARCIA COULEUR POURPRE FOOTWEAR INSIGHT K-SWISS WASHINGTON SHOE CHACO J.P. ORIGINAL NINE WEST VANELI SPORT
FOOTWEAR PLUS NAVID O NADIA RYN
AUSIIE BOOTS CROCS KUMFS WESTERN CHIEF CHAINSON JEAN-MICHEL CAZABAT NINE WEST VINTAGE VERA WANG LAVENDER
FOREVER NAYELI SANDALISTAS
AUSTRALIA DPN LA GEAR WESTERN CHIEF KIDS CHARLES JOURDAN JELLYPOP OTBT VIA SPIGA
FOREVER LINK NEW EDITION SANITA
AZURA DAN POST LAREDO WESTERN WILD DIVA CHILIS JENNY BY ARA PAJAR CANADA VIGOSS
FORNARINA NEW ROCK SANITA CLOGS
BALLASOX DANA DAVIS BOOTS WILD ROSE CHINESE LAUNDRY JESSICA BENNETT PARIS HILTON VINCE CAMUTO
FRANCHESKA NINA SANTANA CANADA
BBUP DANSKO LAUREN JONES WOOLENSTOCKS CIRCA JOAN & DAVID JESSICA SIMPSON PATAGONIA VINTAGE
FREDERIC’S NOMAD SBICCA OF CALIFORNIA
BE COMFORTABLE BY DBDK LE CHAMEAU YALEET CL BY LAUNDRY JIMLAR PELLE MODA WALK-OVER
FRENCH SOLE NUDE SCHUTZ
BLONDO DE BLOSSOM LE CHAT YELLOW BOX CLAUDIA CIUTI JOAN & DAVID PENNY LOVES KENNY WANTED
FRENCH SOLE NUOVO NICAR SEBAMAR
BEACHFEET DELICACY LEBOOTIQUE YOKI CLAUDIO DE LORENA JOE’S PIERO CERVI WHITE MOUNTAIN
COMFORT NYLA SEDUCE ME
BEARPAW DEMAND LEFT & RIGHT ZALO CLIFFS JUICY COUTURE PLENTY BY TRACY WOLFF
FRENCH SOLE FS/NY OH! SENDRA BOOTS KATE SPADE
BEAUTY HEEL DEMFON LEGEND ZIERA COACH REESE WOLVERINE
FS/NY COMFORT OK JAMAICA SHAQ KATHY VAN ZEELAND
BED:STU DENALI LIA BIJOU ZIERA SHOES N2 COLE HAAN POETIC LICENCE WOLVERINE WORLD
G.C. SHOES BY GOOD OLEM SHERIDAN MIA KEDS
BED:STU/ EVOLUTION DESIGNS BY NANCY LINK ZIG ZAG COLLECTIVE BRANDS PRIVATE LABEL WIDE
CHOICE ONE O ONE SHM KENNETH COLE NEW
BERNIE MEV KATZ LITTLE DIVA ZITAMARIA PERFORMANCE + PURA LOPEZ ZODIAC USA
GCM OPPO SHOE ACCENTS BY YORK
BERRIES BY AETREX DIBA LLOYD NANCY LIFESTYLE GROUP R.J. COLT DEC 1-3 EXHIBITORS
GEE WAWA ORLY KENNETH COLE
BESTFIT DINGO LOQUITA SHOE REPUBLIC EXHIBITORS NEW YORK CONSOLIDATED RAGAZZA AS OF NOV 3
GEMINI PAJAR PRODUCTIONS
BEVERLY FELDMAN DIVA BY LUCCHESE LOVELY PEOPLE SHOE-AHOLIC SHOWROOMS CREATIVE RALPH LAUREN
GENERATION PALLADIUM INTERNATIONAL KENNETH COLE
BF COLECCION EUROPA DIZZY LUCCHESE SIGNATURE FASHION 2 LIPS TOO REACTION RANKIN
GENTLE SOULS BY PALMROTH CUSHE
BLONDO DIZZY SANDALS LUCCHESE CLASSICS SIMCO 7 FOR ALL MANKIND KENSIE GIRL REPORT
KENNETH COLE PANTHA
BLOSSOM DR. SCHOLL’S GIA LUCITA 9 & COMPANY CYNTHIA VINCENT RIALTO
PAS DE ROUGE SIMPLY PETALS KICKERS
BLUE SUEDE SHOES DREAMS GIANNA MELIANI LUCKY TOP ADESSO MADDEN DANIBLACK ROCAWEAR
PAUL GREEN SIXTYSEVEN KORK-EASE
BODYWORKS DULCE GIVONA JOLIE LUGZ ADRIENNE VITTADINI DANIELLA
PAUL MAYER / SKIN KORS MICHAEL KORS
BOLARO E & R GENERATION LUICHINY AHNU DEER STAGS CONCEPTS
GLAGLA ATTITUDES SMAC KUHLMAN
BRECKELLE’S EARTH LUISA D’ ORIO - AK ANNE KLEIN DELARENTIS
GOLDEN WEST PAZZO SMARTTY L.A.M.B./HARAJUKU
BRITISH KNIGHTS EARTHIES CONTESA - MADE IN ALLURE DELMAN LOVERS
GRAZIE PEACOCK SNEAUX
BRIXTON EAST LION ITALY AMALFI BY RANGONI DIANE VON
GROOVE PENGUIN SOFTWALK
NDS
BROADWAY PLUS EASTLAND LUNA ROSA ANDRÉ ASSOUS FURSTENBERG
HEART-N-SOUL PEPPERGATE SOLE DESIGN
BRA
BRONX EASTLAND “MADE IN LYNCOS ANN MARINO
HENRY FERRERA PERLINA LUXURY SOLES
TING
BRONX MEN’S MAINE” MADEMOISELLE ANNE MICHELLE
HOLDEN COMFORT SOMETHING BLEU
IBI
BRUNO VALENTI EASTLAND “SNEAKER IN MALIKS
PERRY ELLIS
EXH
SPLASH
BUMPER DISGUISE”