Nama : Retno Muharanty

Kelas : Humas A
Mata Kuliah : Public Relation Internasional

JOURNAL ANALYSIS
ANALYSIS JOURNAL 1 JOURNAL 2
International Journal of Public Relations Journal Vol.
International Relations, Media 12 Issue 3 (May 2019) ©
and Mass Communication 2019 Institute for Public
Relations
Studies Vol.1, No.4, pp.10-18,
December 2015 An Exploratory Study:
Digital and Social Media Use
Name of Journal, Year, Substantiating Public by Zimbabwean Public
Page, No Title, Name of Relations Contributions To Relations Practitioners
Writer/s Organizational Success In
Nigeria’s Banking Sector Prisca S. Ngondo, Ph.D.
Assistant Professor School of
Journalism & Mass
Ben U. Nwanne, Ph.D Dept. Communication Texas State
of Mass Communication, University
Delta State University, psngondo@txstate.edu
Abraka.
Problem Statement  Substantiate the How are public relations
contributions of public practitioners in Zimbabwe
relations in Nigeria’s using social media and other
emerging technologies
banking sector.
 What are the public
relations philosophies of
banks in Nigeria?
 How does top
management rate the
contributions of their
public relations
department to their
corporate performance?
 What is the relationship
between good reputation
and good organizational
performance
Theory Public Relations,
Organizational Success,
Banking, Nigeria
Findings The study found that banks in
Nigeria are familiar with
public relations philosophy
with most of them articulating
their own philosophies.
Although public relations is
not yet a management function
in Nigerian banks, as the study
showed, most of them
appreciate the contributions of
public relations to their
organizational success.
Importantly too, the study
found a robust, positive
relationship between good
reputation and organizational
success.
Social media, new media,
international public relations
No study comes without
limitations. First the
researcher had to rely on
snowball sampling
to recruit participants,
therefore these results cannot
be generalized to all public
relations
professionals in Zimbabwe.
Second, the data is based on
respondent’s self-reporting,
therefore
they may have over or under
reported the time spent on
social media. Finally, due to
internet
connectivity issues, some
respondents were not able to
complete the questionnaire, so
their entire
questionnaires were excluded
from the study. In the future,
providing a paper and pencil
option
may yield a higher response
and completion rate
 Journal 1
Substantiating Public Relations Contributions To Organizational Success In Nigeria’s
Banking Sector
Pada jurnal ini pembahasa mengenai bagaimana substansi dan kontribusi public relation
di sektor perbankan Nigeria. Dalam penelitiannya peneliti mengumpulkan data menggunakan
metode survei disertai wawancara mendalam. Penelitian ini menemukan bahwa bank
menghasilkan hubungan masyarakat dan masyarakat berkontribusi penting dalam keberhasilan
perbankan dan citra positif yang dibangun masyarakat mampu menaikkan reputasi perbankan
dan mempengaruhi kinerja organisasi. Bank di Nigeria harus meningkatkan kinerja PR mereka
dan lebih berkompeten dalam bidang administrasi bisnis maupun lainnya.

Penelitian ini berkaitan dengan kontribusi PR dalam mensukseskan organisasi di sekotor

perbankan Nigeria. Dengan kata lain, apakah hubungan masyarakat memberikan kontribusi besar
dalam keberhasilan sektor perbankan. Penelitian ini mengungkapkan bahwa semua bank yang
disurvei memiliki PR dan menjadikan PR sebagai suatu indikasi yang penting. Di sektor
perbankan Nigeria, seperti sektor lainnya, hubungan masyarakat di tidak diperlakukan sebagai
fungsi manajemen. Di semua bank di Nigeria tidak ada di mana seorang praktisi hubungan
masyarakat berada di Dewan Direksi. Situasi ini membuat organisasi tidak mendapatkan
keuntungan dari masukan humas dalam tahap perumusan kebijakan, di mana hal itu paling
penting.

In this journal, a discussion about the substance and contribution of public relations in the
Nigerian banking sector. In his research researchers collected data using survey methods
accompanied by in-depth interviews. This study found that banks generate public relations and
the community contributed significantly to the success of banking and the positive image that
was built by the community was able to enhance banking reputation and influence organizational
performance. Banks in Nigeria must improve their public relations performance and be more
competent in the field of business administration and others.

This study deals with the contribution of PR in the success of organizations in the
Nigerian banking sector. In other words, does public relations contribute greatly to the success of
the banking sector. This study revealed that all banks surveyed had PR and made PR as an
important indication. In the Nigerian banking sector, like other sectors, public relations are not
treated as a management function. There are no banks in Nigeria where a public relations
practitioner is on the Board of Directors. This situation prevents organizations from benefiting
from public relations input in the policy formulation stage, which is most important.

Journal 2
An Exploratory Study: Digital and Social Media Use by Zimbabwean Public Relations
Practitioners
Penelitian ini membahas mengenai bagaimana praktisi hubungan masyarkat (PR) di
Zimbabwe menggunakan teknologi sosial media dan teknologi baru lainnya. Penelitian ini
memperoleh data dari dua ratus empat puluh delapan responden secara online yang diadaptasi
dari studi longitudinal Wright and Hinson (2015, 2017) 10 dan 12 tahun tentang penggunaan
media sosial dan media baru. Kemunculan media sosial dan media lainnya mengubah cara PR
Zimbabwe dalam berkomunikasi dan menangani komunikasi internal dan eksternal. 52%
responden menghabiskan setengah dari waktu mereka menggunakan media digital. Facebook
muncul sebagai platform yang paling sering digunakan, diikuti oleh YouTube, Twitter, LinkedIn,
dan Instagram. Penelitian ini juga meneliti bagaimana media digital dan media sosial merubah
dan membentuk masyarakat di Zimbabwe bahkan di seluruh dunia.

Mayoritas media Zimbabwe dikelola pemerintah. Biasanya, media yang dimiliki

pemerintah sepenuhnya mendukung partai yang berkuasa, sementara media yang dimiliki secara
independen sebagian dari tokoh dan masalah politik oposisi (Mare, 2018). Media sosial dan
digital telah memberikan warga negara Zimbabwe, organisasi, dan praktisi platform untuk
berkomunikasi satu sama lain dengan intervensi dan pemeliharaan gerbang pemerintah yang
minimal. Hubungan masyarakat media sosial dan digital telah dianut dalam berbagai cara di
seluruh benua Afrika, khususnya di Afrika Selatan, di mana sebagian besar penelitian tentang
hubungan masyarakat di Afrika berpusat.

Beberapa studi tentang penggunaan media digital di Zimbabwe sebagian besar telah
dianalisis dari sudut pandang politik. Mirip dengan negara-negara Sub-Sahara lainnya, media
sosial digunakan untuk keterlibatan politik di Zimbabwe. Dalam kasus-kasus tertentu, komisi
pemilihan di beberapa negara Afrika telah menuntut penyedia layanan untuk memblokir media
sosial selama pemilihan dan protes, sehingga negara dapat mengontrol "berita palsu". Sebagai
contoh, pemerintah Zimbabwe memiliki hak untuk mematikan layanan komunikasi sesuka hati
seperti yang terjadi selama protes Januari 2019, di mana sebagian besar penduduk terputus dari
dunia luar selama beberapa hari.

This study discusses how to discuss community relations (PR) in Zimbabwe using social
media technology and other new technologies. This study takes data from two hundred and forty
online respondents who were adapted from the Wright and Hinson (2015, 2017) 10 and 12 year
longitudinal studies on the use of social media and new media. The emergence of social media
and other media is changing the way Zimbabwe communicates and communicates internal and
external communication. 52% of respondents spend half of their time using digital media.
Facebook emerged as the most used platform, followed by YouTube, Twitter, LinkedIn, and
Instagram. This research also discusses how digital media and social media change and shape
society in Zimbabwe rather than around the world.

The majority of Zimbabwean media is managed by the government. Only, the

government-supported media support the ruling party, while the media that is supported by most
political figures and problems is supported (Mare, 2018). Social and digital media have provided
Zimbabwean citizens, organizations and relief platforms to communicate with each other with
minimal government intervention and maintenance. Social and digital media public relations has
various ways across the African continent, especially in South Africa, where most research on
public relations in Africa is centered.

Some studios about the use of digital media in Zimbabwe have largely been analyzed
from a political point of view. Similar to other Sub-Saharan countries, social media is used for
political involvement in Zimbabwe. In certain cases, electoral commissions in several African
countries have asked service providers for social media during elections and protests, so that the
country can control "false news". For example, the Zimbabwean government has the right to turn
off communication services at will as happened during the January 2019 protest, where most of
the population was cut off from the outside world for several days.