Happy Happy Company

0
Group member
MS.JANTANA PHONGMUENVAI 5131207042 HIM

MR.THOSSAPRON PRAWKRAJANG 5131207054 HIM
MR.PATTARA AREMSUMARNG 5131207088 HIM
MR.PATTARAPONG RUKWATE 51312070 90 HIM
MS.URAIWAN SUEBMUANGTHAI 5131207126 HIM
SECTION 2
Semester 2 2010
Hospitality Industry Management Program
Mae Fah Luang University

2
Preface
This project is a part of 1203302 Project Feasibility Study and Evaluation

Suject in second semester of 2010. For this project is studying the feasibility of amusement
business in Chiang Rai province in general of business management, competition analysis,
marketing feasibility analysis, technical analysis, financial, and risk analysis of amusement
business.
For who interested to get more knowledge and information about amusement
business in Chiang Rai province before make decision to investment that including pre
operating and operation process of amusement business and how to get the ride from where
can get this information.
For the amusement business used more money because each ride very
expensive that pay from duty and cost for import to Thailand, so difficult to payback within 5
year will be over 10 year for payback however amusement business in Chiang Rai province
have very interest to make profit because new thing for them.
Happy Happy Company

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Content
Chapter 1 Introduction ....................................................................................................................... 6
1.1. Background and Significance of the project............................................................................. 7
1.2. Project objective ..................................................................................................................... 8
1.3. Brand ...................................................................................................................................... 9
1.4. Benefit of project. ................................................................................................................... 9
1.5. Activities/Time Frame .......................................................................................................... 10
Chapter 2 Industry Profile................................................................................................................ 12
2.1 Nature of industry .................................................................................................................. 13
2.2 Situation of Industry .............................................................................................................. 16
2.3 Product and Service (In general) ............................................................................................ 17
2.4 Vision .................................................................................................................................... 21
2.5 Mission .................................................................................................................................. 21
2.6 Business Strategy ................................................................................................................... 21
2.6.1. Corporate Level ............................................................................................................. 21
2.6.2. Business Level ............................................................................................................... 22
2.6.3. Functional Level ............................................................................................................ 23
Chapter 3 Market Feasibility Study .................................................................................................. 25
3.1. Marketing Analysis ............................................................................................................... 26
3.2. General information of Chiang Rai Province ......................................................................... 26
3.2.1. Locate and Area ............................................................................................................. 26
3.2.2. Border line ..................................................................................................................... 26
3.2.3. Geography and Climate .................................................................................................. 27
3.2.4. Transportation ................................................................................................................ 28
3.2.5. Tourism ......................................................................................................................... 28
3.3. PEST Analysis ...................................................................................................................... 28

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3.3.1. Political .......................................................................................................................... 28
3.3.2. Economic ....................................................................................................................... 29
3.3.4. Technology .................................................................................................................... 30
3.4. Competition Analysis (3Cs Analysis) .................................................................................... 31
3.4.1. Competitor ..................................................................................................................... 31
3.4.2. Customer ....................................................................................................................... 34
3.4.3. Competitive ................................................................................................................... 34
3.5. STP Analysis ........................................................................................................................ 35
3.5.1. Segment ......................................................................................................................... 35
3.5.2. Target market ................................................................................................................. 36
3.5.3. Positioning ..................................................................................................................... 36
3.6. Marketing Mix Strategy ........................................................................................................ 37
1. Product. ............................................................................................................................... 37
2. Price. ................................................................................................................................... 37
3. Place .................................................................................................................................... 38
4. Promotion ............................................................................................................................ 38
3.7. Sales Forecast/Profit Estimations .......................................................................................... 39
3.8. Marketing Expenses (Sales Incentive) ................................................................................... 43
3.9. Conclusion............................................................................................................................ 46
Chapter 4 Technical Feasibility study .............................................................................................. 47
4.1. Product Characteristic. .......................................................................................................... 48
4.2. Service Characteristic ........................................................................................................... 55
4.3. Cost of goods ........................................................................................................................ 59
4.4. The Location and Building .................................................................................................... 60
4.5. Pre Operating Cost ................................................................................................................ 81
4.6. Service Process to customer .................................................................................................. 84
4.7. The summary of cost ............................................................................................................. 87

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4.8. Management Analysis ........................................................................................................... 88
4.9. Depreciation ......................................................................................................................... 99
4.10. Conclusion ........................................................................................................................ 100
Chapter 5 Financial Analysis ......................................................................................................... 101
5.1. Budget ................................................................................................................................ 102
5.2. Financial statement ............................................................................................................. 102
5.2. 1. Income Statement ........................................................................................................ 102
5.2.2. Statement of Cash flow ................................................................................................ 107
5.2.3. Estimate Balance Sheet ................................................................................................ 110
5.3. NPV analysis ...................................................................................................................... 115
5.4. Internal rate return .............................................................................................................. 115
5.5. Conclusion.......................................................................................................................... 115
Chapter 6 Risk Management .......................................................................................................... 116
6.1. Strategic Risk ................................................................................................................. 117
6.2. Operational Risk ............................................................................................................ 119
6.3. Financial Risk ................................................................................................................ 119
6.4. Hazard Risk (Risks related to security of life-threatening and property) .......................... 124
6.5. Conclusion.......................................................................................................................... 127
Chapter 7 Summary ....................................................................................................................... 129
Referent ........................................................................................................................................ 132
Appendix ....................................................................................................................................... 135

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Chapter 1 Introduction
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1.1. Background and Significance of the project
In a city now everybody either a child or an adult wants to seek for the happiness
from the thing is joyful, neither, game video, shopping, grill, listen to the music, or tour area
all place such as Park Sea. But not have anyone want to tour the amusement park. Because
how many dishes is Thailand has the amusement park not? such as the reams look, Siam
garden which each plaything in each at, old and have no the change or develop make the
people is born the boredom and vegetarian food memory of those plaything thus rice group
then is unanimous that, building amusement park that have new plaything challenges and best
in Thailand for a tourist has an new experience, new choice for playing amusement park.
Building amusement park has the absorb overlaps in about many all about both of the
area s in building amusement park. A place buy equipment modern plaything from the
foreign countries and source of investment immense funds.
The area will build the amusement park has to have immense area. Because each big
plaything and must use group my area choose way North reason area that choose. Because
the North has many area in addition the air better other part, and at important real estate that
price still touched more the area of other part in the country. We arrive to don't choose the
northeast because the reasons that arrive at the northeast have many area truths but be a part
that have too drought will have inappropriate to build the amusement park. And we the focus
go to at the Chiang Rai because, be a province is whirring develop, adjoin neighbor country,
the good atmosphere, and real price estate is inexpensive and still have a lot of area.
A plaything in the amusement park must have the safety highly; modern must have
the standard and for our investment must not go to me borrow from the bank. Because we
have the fund is our by oneself. Our amusement park will emphasize the modernity has used
the Technology at the quality and we will still integrate freedom identity add with worldly
west modernity. Our amusement park has will various plaything s have will Chinese
watermelon gambling and have promotion such as discount for the birthday, and wedding
day.
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In 200 a farm of our amusement park will allocate the area has the efficiency and are
worthwhile build the investment for profit topmost our owner will pay back within period of
five time year, have the development, and buy modern plaything for attract extremely play to
come back play again.
Business Park can make enormous profit for investors who interest this business
because it can store profit from selling the ticket every time and a lot of tourist come to theme
park every day. Business Park in northern don‟t have investor to investment this project. If
we start first this project in northern will be attract enormous people to come. Especially
Chiang Rai are developing observe from the opening of Central Plaza, Airport is International
Airport and café that it make a lot of profit from opening amusement.
Invest more
Money
Few of
Make more profit amusement
in Thailand
Background and
Thailand
significance of
the amusement
New choice for

New experience
exciting
1.2. Project objective

- For study compensation of this project.
- For study risk of amusement business.
- For study and analyze competitive of amusement.
- For study and analyze customer loyalty of amusement when build in Chiang Rai.
- For study to make the amusement business to rapid growth, effective and the trust of the
customer.
- For study and analyze manage the amusement to make profits in the period of time.
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1.3. Brand
Why the company name Over land?

- Because we want to make an amusement to over imagination and over idea for
customer.
The amusement’s slogan?

- Over land, imagination can come true.
1.4. Benefit of project.

- Know about how to make profit of this project.
- Know about how to solve risk of amusement.
- Know about how amusement‟s competitive.
- Know about plan new amusement for customer trust and attract equal of old amusement.
- Know about way to make the profit.

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1.5. Activities/Time Frame

November December January February
No. Activities
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
1 Brain storm to select topic of project.
Analysis about market and operation
2
feasibility.
3 Research and collect data.
Chapter 1. Introduction
- Background and Significance of the
project
4
- Objectives
- Brand
- Benefits of Project
Chapter 1 submission
Chapter 2 Industry Profile
- Nature of industry
- Situation of industry
5
- Product/Service (in General)
- Vision
- Mission
- Business Strategy
Chapter 3 Marketing Feasibility study
- Marketing Analysis
- STP Analysis
6
- Marketing Mix strategy
- Sale forecast
- Marketing expense
- Conclusion
Chapter 4 Technical Feasibility study
7
- Product and Operation Analysis
- Cost of Investment
11
- Investment cost
- Management Analysis
- Conclusion
Chapter 5 Financial Analysis
8 - Income Statement
- Balance sheet statement
- Statement of cash flow
Chapter 6 Risk Management
9
- Risk Analysis
- Conclusion
10 Project Evaluation 1
11 Project Evaluation 2
12 Project finish and ready to presentation
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Chapter 2 Industry Profile

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2.1 Nature of industry
Amusement park is place which offers various players such as Roller coaster, Viking
ship, ghost house and giant house. Maybe including a variety of show for example parade
show, funny person show and some amusement park may be a water park.
Amusement Park Industry Comprises; Theme Parks, Zoos and Aquariums, Family
Entertainment Center, Carnivals and Water Parks. (Hau, 2005) and our amusement is theme
park.
The origin amusement park in the world is Tivoli Gardens in the Copenhagen in
Denmark. Tivoli is one of oldest existing leisure gardens that arose in Europe in the 18
century. In fact, Tivoli provided Mr. Walt Disney invaluable input and inspiration for the
creation of the first Disney Park, „Disneyland‟ in California. Grorg Carstensen who was
founder or owner (1812- 1857)
Cartensen‟s description of Tivoli was this;

1. A bazaar for trading Danish and foreign
2. A concert pavillon
3. A thatre for dance, masques etc.
4. A cosmorama or panorama
5. Fireworks platform
6. Swings, merry-go –rounds, slides etc.
7. Skittle alleys and other games
8. Billiards
9. A restaurant
10. Coffee houses and smoking salons
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11. Patisseries (Tivoli)

Amusement park has been very popular
and as is well know “Disneyland“
Disneyland was establishment at 17 July
1955 [55 year.] from thinking by Walter Elias
Disney. He is the creator of the cartoon, we
know very well is Mickey Mouse, Donald Duck,
Winy the poor and much more. He made a movie
for instance Snow white and seven dwarfs,
Fantasia, Pinocchio and Bambi. The beginning
crate of amusement park from Walter Elias Disney took her daughter to walk in the park and
Mr. Walter to think the idea to want to some place give children and adults can come to enjoy
together. Therefore has built an amusement park called up “Disneyland “. (Berry, 2008)
In Thailand, the first amusement park

name is “Happy Land “As in the beginning
stated to in 1973[พ.ศ. 2516] site at Khlong
Chan, Bankapi Bangkok. And go out of
business in 1979[พ.ศ. 2522], which opened 6
year. Cause closure because the owners turn

to investment in other ways. The second
amusement park in Thailand is “
Dannearamid” , the slogan that hits the ears at the time is “ Enjoy the very society that we
live the see” [ สนุกสุดแสน เที่ยวแดนเนรมิต ]. Is a modern amusement park in that era.Dannearamid
opened at 29 January 1976, siting an outdoor park on area 33 Rai, near Phadyothin road,
chatuchak Bangkok. The point of Dannearamid is fairy and castles set on entrance similar
Disneyland. and the time Dannearamid close down at 31 December 2000 because all land
leases, and if the contract is valued enormously. My owner is the same owner “Dream
World”. So, my owner turned to investing to Dream World instead. (คาหอม), (bis3587g4,
2008)
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Nowadays, an amusement park in

Thailand has only one, that it has very famous
and popular now. Dream World opened 5
February 19, 160 Rai, set in patumtanee. It has
many places for relax and entertain. It has 4
places in Dream world such as Dream world
plaza, Dream garden, fantasia land and adventure
land.
If to do amusement park are popular and famous. The first important is security when
you play it. Next, stimulation for people in area or in province because they are the financial
resource for comes to build characteristic of people to love. Next to have a slogan that it is
hot issue and people can remember it, finally investment new machine for save customer and
lead new customer.
Disney Land is
famous Dream World and
amusement Siam Park are
famous in Thailand
Tivoli is oldest
amusement in the
world
Nature of industry
Theme Park
Carnivals and Type of amusement

Water Park
Zoo and
Aquariums
Family
entertainment
center
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2.2 Situation of Industry

Industrial park in the current, have not more competition because Business Park is a
business that must to have a lot of money for investment and have a lot of area to build park.
Some competitor not more money to develop their amusement and not more to buy new
machine. It is a very big problem because this business must to have reserve money, good
management, good vision and good plan to develop. Otherwise, it is to close business.
Marketing situation of the amusement park in Thailand is held to be have the people is
coming in to use serve continually everyday by in the market will of the amusement park to
will come to is the rival of our company have Dream world and Siam park city then
obviously seen in that Thailand have amusement big a little park and 2 amusement both of
this parks are differing in Bangkok province which will way our advantage will to cover
amusement park marketing in strip, or the area is similar to all , because of the area where us
will build that is the ChiangRai which be a city where have tourist plentiful attraction be
similar to neighbour country will and have no amusement big some park to will come to are
our rival therefore then can summarize situation of industry about amusement in north of
Thailand , will have no a problem about many rival extremely and have scenery beautiful
area and wide enough will build amusement our park upward then make us cover amusement
park business in almost the North as well.
The competition of amusement, mostly of them are in the investment new machine or
build because the customer want to new exciting , new experience and playing new machine.
So, the competition of amusement is a lot of money to invest new machine and good planning
in your organization.
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2.3 Product and Service (In general)
2.3.1. Roller Coaster: Millennium Force

Designer: Ing.-Büro Stengel GmbH
Cost: $25,000,000 USD
Capacity: 1300 riders per hour
Length: 6595'
Height: 310'
Drop: 300'
Inversions: 0
Speed: 93 mph
Duration: 2:20
Max Vertical Angle: 80 Degrees
Elements: 310' tall Lift Hill, 169' tall Hill, 182' tall Hill, Tunnel, Tunnel
Trains: 3 trains with 9 cars per train. Riders are arranged 2 across in 2 rows for a total
of 36 riders per train.
Restrictions: Riders must be 48" or taller to ride.
Restraints: Individual hydraulic lap bar and Seatbelt.
Import from: Amusement Park: Cedar Point (Sandusky, Ohio, USA), (Millennium
Force(Cedar Point))
2.3.2 Roller Coaster: Iron Dragon

Designer: Ron Toomer
Cost: $4,000,000 USD
Capacity: 2000 riders per hour
Length: 2800'
Height: 76'
Inversions: 0
Speed: 40 mph
Duration: 2:00
Trains: 3 trains with 7 cars per train. Riders are arranged 2 across in 2 rows for a total
of 28 riders per train.
Restrictions: Riders must be 46" or taller to ride.
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Restraints: Shoulder harness.

Theme: The Iron Dragon originally had red track with silver/gray supports. For the
2004 season the supports were repainted yellow.
Import from: Amusement Park: Cedar Point (Sandusky, Ohio, USA), (Iron
Dragon(Cedar point))
2.3.3. Ferris wheel

Cost of approximately $135,000.
Features 5,392 Light Bulbs, Reaches Speeds
of 2.5 RPM and Includes 20 Gondolas That Seat Up
To 600 Riders per Hour
Import from: Chance Morgan, Inc. in Wichita,
Kan (Times, 2008)
2.3.4. Two Storey Carousel

Price: $350,000
This baby has 32 seats. Also it has
Dragons, Hippos, Dolphins, Sea Lions, Panda
Bears, Zebras and Horses as seats. (LLC)
2.3.5. Zamperla Drop Tower

Price: €220,000 / $276,940
The Zamperla Drop Tower is one of those rides
that goes up slowly, then waits for about 10 - 15
seconds then drops you down to the ground using
magnetic brakes to stop you from crashing. Now the
link to the website has a picture of it but to me it looks
like it on fire! It says it‟s also 15 meters tall. (LLC, Zamperla Drop Tower)
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2.3.6. Wisdom Sizzler

Price: 160,000 USD (LLC, Wisdom Sizzler)
2.3.7. Tivoli Spinout (LLC, Tivoli Spinout)

Price: 350,000 USD
2.3.8. Water Coaster

Price: 565,000 USD (LLC, Miler Coaster Company Kersplash Water Coaster)
2.3.9. Air Hockey Vending Machine 7 ft.

Price: 42,000 Baht. (Pilot on co., 2010)
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2.3.10. Soccer Table Vending Machine

Price: 65,000 Baht. (จากัด)
2.3.11. Pool Table Vending Machine

Price: 120,000 Baht. (จากัด, โต๊ะพูลหยอดเหรียญ)
Service
We offer service excellent about:

- Varieties of Restaurant
- Good personal relationship and quick of information
- Good security and many security in any where for help customer fast
- Have First Aid Room
- Rest rooms and shower rooms clean all the time
- Have a tram tour
- Beautiful decorated of park and public areas
- Have place to celebrate special milestones in customer lives, such as birthday
and holiday parties.
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2.4 Vision
-Overland is a theme park that makes everyone feel breathtaking.

-Overland is a new tourist attraction in Chiang Rai which helps promoting the
tourism industry in Chiang Rai.
-Overland offers the new opportunity for the local people since it provides jobs for the
local community.
2.5 Mission
-Overland has a high standard in measuring the safety of the players for the
customers.
-Overland has a plan to promote the new players to the tourists who love to
experience exciting.
-Overland incorporates with the Tourism Authority of Thailand – Chiang Rai office
for promoting the local tourism in Ching Rai .
-All Overland staff is trained for guiding the tourists.
2.6 Business Strategy
There are 3 level of business strategy which are

1. Corporate Level
2. Business Level
3. Functional Level
2.6.1. Corporate Level
My business use Growth Strategy for improves our business performance that
can make our firm to be known and famous in Chiang Rai Province as well as throughout the
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North. Will affect to our firm continue to growth and to create growth within the
organization, this is horizontal strategy.
Horizontal strategy will expand the product, make our business have the
structure is simple can decentralize duties and responsiveness in each department. Including
management system within organization that Flexibility in administration and compliance
goals.
2.6.2. Business Level
In which of business level we use differentiation strategy focus on wide

market make Value to various distinguished competitor. The reason that make value
distinguished is can create customer loyalty for our product and service.
Our park is going to be in castle theme; emphasize primary on the buildings

from old Europe era with our own design mascots. Examples of those mascots are a prince
and a princess from the big forest, and unicorn. These sure will create well atmosphere for
pretty much all people. Our rides will be the first to have in Thailand, and we concentrate
heavily on making our rides super fun and unique.
Our target groups will be who 15-25 years old that loves about fun and
exciting. We will also have a beautiful garden and sightseeing shuttles available for old
people. With this garden decorated in pink tone and all the trees neatly cut to be many cute
shapes, teenagers and children will possibly be fond of this garden as well. We would also
encourage this garden to be Chiang Rai new theme post cards.
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2.6.3. Functional Level
2.6.3.1. Marketing strategy
Product
o Choose a product has a long operation time

o Create brand and slogans an attractive customer for client easy
to remember.
Price
o Analysis cost structure of amusement player

o Estimate cost and price of competitor
Place
We will have our advertisements and can find or contact our businesses are on Fm
radio, flyers, and our own website. Also, we will try to promote our business on that popular
website such as face book, hi5, and twitter.
Promotion
For the first month of opening, we will have promotions which offer 20% discount for
one single pass ticket and 10% discount for each ride‟s ticket. 50-70% sale on our souvenirs
will be considered. Also, 50% discount on membership fee will be offered. Membership will
receive 10% discount not only for the rides but also for foods and drinks. On their birthday,
people who hold membership will also received 50% discount on all of our souvenirs stand
and a free cake. This theme park will be neatly organized to be an eventful one. In the end
of the month, we will have a big parade of our mascots with a lot of game in the park for
families to participate together. Contests such as singing and cosplay will be holding on
holidays.
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2.6.3.2. Manufacturing Management

Set the number of employee to appropriate with each areas of Amusement
2.6.3.3. Logistic Management

Find a place to buy reliable, cheap, quickly and safely.
2.6.3.4. Finance Management

Financial budgeting systems are clear and accurate every month.
2.6.3.5. Human Resources Management

Point on hiring employees who live in the near our firm.
2.6.3.6. General Management

Improve internal management systems. Management structure responsible for the
separate segments and evaluation continues.
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Chapter 3 Market Feasibility Study

26
3.1. Marketing Analysis
Marketing analysis is the first step in determining if there is a need our client for our
idea. Knowing the market's needs and how it is currently serviced provides with key
information that is essential in developing our product/service and marketing plan.
Conducting a market analysis will help which:
1. Prepare to enter a new market
2. Launch a new product/service
3. Start a new business (Conduct a Market Analysis)
3.2. General information of Chiang Rai Province
3.2.1. Locate and Area
Chiang Rai province located in the Northernmost of Thailand. Far from Bangkok to
North about 805 kilometers, total area about 11,678.369 square kilometers. Above sea level
approximate 416 meters.
3.2.2. Border line
North: Myanmar (Socialist Republic of Union of Burma) and Laos
East: Laos
South: Phayao and lampang Provice
West: Chiang Mai Province

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3.2.3. Geography and Climate
Geography of Chiang Rai

Province classified North Continental
Highland, mountain layer height
from 1500 to 2000 meters above sea
level. Plains area that lowest level is
Eing River south of Chiang Khong.
Climate of Chiang Rai as this

province located in northernmost of
country thus influence from the sea that a little and most of geography is high mountains and
forest. Cause of temperature in each season, very different highest temperature in April and
the lowest temperature in December. Cuase of this make tourist want to travel to Chiang Rai
in each year.(Department)
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Temperature in Chiang Rai range from 11.5 to 34.4 celcius appropriate to travel that
climate of Chiang Rai province can attractive traveler every year that mean increase to our
customer
3.2.4. Transportation
Although a fairly remote province, Chiang Rai is fairly well connected to the rest of
Thailand and can be reached via private car, public bus, or airplane. It is easy to come to our
amusement.
3.2.5. Tourism
Chiang Rai has been popular with both tourists around the country and foreign tourists
a province that can travel throughout the year. During the winter of each year are tourists who
want to feel cold. Attractions that are popular will inevitably see the "Phu Chi Fa", "Doi
Tung", "Mae Sai", "Chiang Saen" etc. Cause we make revenue all year. From Chiang Rai
province is popular make revenue in one year is high especially winter, last year 2009 have
revenue is 9,404.64 million baht amount of tourist is 1,680,248. And Chiang Rai province
promotes this province all year. (Tourism, 2009)
3.3. PEST Analysis
3.3.1. Political
Politics in Thailand is quite unstable at the tourists, both Thai Foreign afraid to travel
very evident from the protests of 2009, the Red and Yellow Jacket. Make foreign tourists feel
safe to travel to visit in Thailand and in Thailand itself did not dare to leave the area because
of the chaos to Bangkok themselves lose revenue capture.
Chiang Rai for any impact from these cartoon political situation is reasonable, but
most of the Chiang Rai province to be relatively safe and secure. Bangkok is not as severe.
Cause tourists to visit Chiang Rai. As a result, revenue from tourism rather a survey of the
Office of Tourism Development, Ministry of Tourism and Sports about the motivation of
traveling in Chiang Rai, both Thais and foreigner‟s are places of interests Safety and security.
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3.3.2. Economic
The impact of political unrest in Thailand in 2009 a decrease of tourists both Thai and
foreigners. In Chiang Rai province from tourism revenue in 2008 of approximately 10,633.92
million a decrease in 2009 of about 9404.64 million baht In 2010 Thailand have economics
projection that the economic forecast for 2010 is expected to be in the range of 7.0-7.5
percent. With regard to the assessment of economic outlook, exports and private consumption
are forecasted to grow by 25.7 and 4.1 percent respectively. Tourism and investment are
expected to expand by 4.7 and 9.2 percent, consecutively, providing that domestic political
situation remains stable. Consequently, key economic indicators are forecasted as follows: (i)
headline inflation between 3.0-3.5 percent; (ii) unemployment rate at 1.3 percent; and (iii)
current account surplus of 4.9 percent of GDP.
The economic management for the rest of 2010 improve country image in order to
restore confidence of foreign tourists and investors and speed up key investment projects
under the Thai Khem Kaeng Stimulus Package.
For fiscal year 2011, government spending is expected to rise slightly due to the
upward revision of consumption disbursement in accordance with the government‟s
disbursement target. The latter is partially offset by the downward revision in investment
spending to follow state-owned enterprises‟ investment budget as approved by the Cabinet on
21 September 2010.
1). Culture and Tradition
In addition to the regularly celebrated national events and festivals, Chiang Rai has
the following annual events:
1) fraction of flowers bloom at Phu Chi Fa.
2) work can pay homage to Phaya Mengrai.
3) Thai Lanna heritage conservation work.
4) Songkran Festival Chiang Saen and boat racing.
5) Lychee Festival City of Chiang Rai
6) Lotus Festival Tong task.
Major attractions of Chiang Rai.
Nature History / culture Recreation / general

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1), Doi Tung. 1) Wat Phra Maha That Chin 1) Palace Doi Tung Palace.
2) Doi Mae Salong. Chao (Doi Tung).
2) commercial district border
3) Phu Chi Fa. 2) Wat Rong Khun. (Mae Sai).
4) Golden Triangle. 3) Chiang Saen. 3) Night Bazaar.
The road travel to major tourist attractions, is the major theme parks will go through
our material, so if we as a tourist attraction.
3.3.4. Technology
In present time, technology is the important factor and necessary. Technology gave
many benefits for our business. Our business must to have high technology for transportation,
connection, building machine or equipment together and high computer. Technologies affect
to changes the lives of people and business by the internet. Internet has a lot of benefit for
our business. People can search and visit our web-site and can customer appreciate
immediately example, hi5, face book, and twitter, because almost target group spend more
time to use the internet.
In way of Chiang Rai province technology is not problem for our company because
people especially our target market use technology very well it can make we approach them.
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3.4. Competition Analysis (3Cs Analysis)
3.4.1. Competitor
SWOT analysis
O-ver Land
Strengths Weakness
- First amusement in Chiang Rai and - New amusement not famous
Northern. - New staff and new process about built
- Establish among nature, surround amusement
with mountains that can attract
customer because of new experience.
- Good service (Owner and employee
have service mind)
- Difference amusement machine and
service.
Opportunity Treats
- Border line with foreign neighbor - Accident from nature (inundation)
- Distribute profit in province. - Competitor have famous and people
- Good climate. known
- Chiang Rai has a destination.
32
1). Dream World
Strengths Weakness
- Famous and popular - Rather high price
- Many places for relax and entertain. - old machine
- A lot of machine. - high cost
- Opened a long time. - dirty of toilet
- Good relationship of staff, they are
friendly.
- strong financial
Opportunity Treats
- good advertising - long far
- tour - economic not good in Thai
- conflict about political
*11th September 2010 11:20:20 Matichon online
Mr.Aumphon Suttipiean the Assistant Managing Director of Dream world park said
that the investment in theme parks is the key of selling point to attract the customers visit to
the park. Dream World has created a new amusement machine called "Alien" that used the
budget more than 50 million Baht. This is a new amusement machine that has never been in
Thailand. Focus on the teenage customers who likes fun and exciting. This machine
combines the technology and effects and aggressive the environment for the player look
realistic also known as “Reality” will take players to confront them with those aliens who are
ready to invade a raid. Targets are the players after the machine is open around 15-20%.
(napoleon, 2010)
33
2). Siam Park
Strengths Weakness
- Roller Coaster - Lack of decorate
- Big slider - Small player.
- Indiana log - High cost.
- good advertisings - Lack about attract people to shop
- has a water park decoration.
friendly.
- Artificial sea and the largest in the
world.
- There is also a conduit of spa water
complete with a player.
Opportunity Treats
- convenient transportations - Conflict political.
- set of center - Traffic jam.
- tour
3). Wonder World
Strengths Weakness
- Some of amusement machine they - Lack of information
make by themselves can reduce cost
so much
- New machine.
- New investment.
friendly.
Opportunity Treats
- Located in Bamgkok can get many - Conflict political.
customer. - Traffic jam.
34
3.4.2. Customer
3.4.2.1. Population
Population in Thailand 2009 has 66,680,000. We focus in Chiang Rai provinces that
have 1,194,933 people from people in Northern 11,824,449 people.
Age structure 15 – 25 years old that in our target population in this age structure in
Thailand have 10,339,865 in Northern have 1,748555 in Chiang Rai is 186,456.
3.4.2.2. Behavior of tourist
From statistic of internal tourism in Chiang Rai 1998-2007 of Tourism Authority of

Thailand that almost tourism is Thai and second foreigner, male more than female, age
structure that come to travel in Chiang Rai is 25-34 moment under 25. Popular tourists are
family, friends, couples and single travelers, more non group tour than group tour. Most
travel by car and bus air, respectively, most visitors. People continue to be Northern. Foreign
tourists to visit Chiang Rai is still the most visitors from Europe the main purpose to travel in
Chiang Rai is. Holiday, convention and business
3.4.3. Competitive
Situation of amusement business has high competitive any country in Asia example
Singapore, Malaysia, Philippines, and Indonesia. It use amusement programs for attract
tourist, in same time amusement in Thailand is not participate if they can participate that
make more effective. Prominent of Thailand‟s amusement is varieties of plaything and more
than cheap in price.
About in Thailand competitive of amusement not too much because don‟t have many
amusement that area so high competitive is Bangkok very high competitive. From that
exploration, location of our amusement park, we have many attractions. It is a way through to
the border and not very far. Which is a theme park opens in Laos in the near future. From
assessment of the theme park is opening near us is a semi-Themed Casino. That he is not
much emphasis on theme parks. But his amusement is focused on casino and our company is
confident that the player that we brought a large size and exotic is not the same player theme
35
park is opening, or where any course, why we are confident that the impact will occur. We
may be less or not at all like it will not be sure enough. Because if tourists want to go to
amusement parks, semi casino That would have to pass through our parks and amusement
parks, our focus on the player, but the amusement of competitor focus on casino, we reflect
more than them. Express that there is no problem on our competitors to vie for customers
certainly.
3.5. STP Analysis
To organize product and marketing mix different to meet the demand market
characteristics and need vary. This is divided into three parts.
1. Marketing segmentation.
2. Marketing targeting.
3. Marketing positioning.
3.5.1. Segment is the divided of customer consume a product or service. Segment

divided by Age, Customer behavior, target group and customer market. Our segmentation
divided by Niche market, niche market is the subsets of the market on which a specific
product is focusing and divided by demographic.
Niche market
Niche market of our business is the people who are 15-25 years because this
group wants to have new a challenge, love to fun and exciting. This group has many activities
that working together.
36
3.5.2. Target market

The groups of target market emphasize 2 groups:
1). Primary market
- Our primary is the person who is 15-25 year in Chiang Rai is 186,456 people.
- Male and female.
- Stay in Chiang rai or near province.
2). Secondary target market
- Focus tourist or people who want to relax.
3.5.3. Positioning
Amusement park in our home now, it is interesting investor. Because in our park are
not many and a loud and familiar such as Dream world and Siam park. The positioning is
different. Example Dream world, a positioning emphasize the fun of the player and have a
park for relax. And Siam Park emphasize to a water park over. In 2 places each will have
different strengths. And our park difference, and will open the first of the North. Our
strengths are in market the amusement park have a model player, fast, our player are
guaranteed and organized around the world and have a lot parking; parking can be a lot of
memory and Chiang Rai as a tourist destination.
37
3.6. Marketing Mix Strategy
Needs of customers with the 4Ps is the Product Price Place Promotion 4 things must
be consistent in the same direction in order to meet the needs of consumers seamlessly.
1. Product.
Amusement park with new player that has never been in Thailand This type of
player that we focus more of our parks is Roller Coast router that is innovative and diverse
player makes people want to experience the exciting feeling of relaxation and also People
working or hiking will be releasing the full fun out of the player will look great and are very
high. This is the natural fear of humans to change the height to be fun and exciting.
Highlights of the product we are is a player the largest category and is a player who
has one piece in Thailand, we are only the things that everyone will get the player we are
excited that we cannot forget and will make it all. People like that can drain all the
uncomfortable inside out fully sure enough that the standard of our organization, each player
must have a high level of security or professional technicians take care of each player for
every day and safety of people who come to our players.
2. Price.
Our parks are open weekdays 10:00 to 18:00 Saturday - Sunday opening to
20.00 at price 400 baht for entrance and including playing.
38
3. Place
Our parks are located in the exact distance from the city, which does not create a
hardship or companions to people or anyone else. Also close to transport people come easy. It
also is a place with beautiful garden views and the atmosphere is spacious enough to create a
scheme under which we are placed.
4. Promotion
For the first month of opening, we will have promotions which 10% discount
for each ride‟s ticket. On their birthday, people who hold membership will also received 50%
discount on all of our souvenirs stand and a free cake. This theme park will be neatly
organized to be an eventful one. In the end of the month, we will have a big parade of our
mascots with a lot of game in the park for families to participate together. Contests such as
singing and cosplay will be holding on holidays. Our organization a way to pro mode is 5
ways.
1. The ads we have been doing video ads will be taken by the scenery and the
outstanding player of us and describe the fun we're going into the TV for a period of the first
year of FM radio in the Northern Province, vehicle distribution and the neighboring provinces
of Chiang Rai and our own website.
2. The promotion. "Enjoy the world's best players like no other and peace of
mind whenever they come.
3. Sales by salesperson will be selling tickets prior to the sales, which have
knowledge about our parks. And players in all parts of the fun we were able to provide advice
to the service users also.
4. Public Relations. We will have news of new products evaluating a product.

We intended to make the recognition of the changing attitudes are learned, and to assist in
decision-support FM radio in the various provinces in the north, vehicle distribution and the
neighboring provinces of Chiang Rai and our own website. Also, we will try to promote our
business on that popular website such as facebook, hi5, and twitter.
5. Speaking buzz. We will let everyone we're invited to invite their relatives of
their visit amusement of us as we will have a promotional discount for the relatives of
39
employees to get to know our quality and that to friends and relatives told his players to get
our parks again.
3.7. Sales Forecast/Profit Estimations

From the statistic of tourist come to travel in Chiang Rai province 2009 provided 4
quarter are
Number of Percent
Quarter Period of month
customer
1 January - March 322,637 19%
2 April - June 443,809 27%
3 July - September 355,718 21%
4 October - December 558,084 33%
Total 1,680,248 100%
We estimate the number of customer from our target market (15-25 years old), in
Thailand without Northern who 15-25 years old is 8,591,310 people, in Northern without
Chiang Rai province is 1,562,099 people, and Chiang rai is 186,456 people. For estimate we
use 0.1-1% of number of 15-25 years old in Thailand, 1-4% of number of 15-25 years old in
Northern, and 2-8% of number of 15-25 years old in Chiang rai for come to our amusement
or customer of our amusement.
For vending we estimate from customer to come to our amusement they pay for our
vending 20 baht/ person that we have 5 vending.
40
Year 1
Number
of tourist % come to Number of % of target from Ride 5 Vending
Month travel in our customer Total Total Sales
Chiang amusement come Chiang 400 baht/ 20
Thailand Amount Northern Amount Amount
Rai Rai person baht/person
January 150,000 75 112,500 0.50 42,957 3.00 46,863 5.00 9,323 99,142 39,656,832 1,982,842 41,639,674
February 80,000 55 44,000 0.15 12,887 1.30 20,307 2.50 4,661 37,856 15,142,219 757,111 15,899,330
March 70,000 45 31,500 0.10 8,591 1.00 15,621 2.00 3,729 27,941 11,176,536 558,827 11,735,363
April 140,000 65 91,000 0.30 25,774 2.90 45,301 4.80 8,950 80,024 32,009,783 1,600,489 33,610,272
May 125,000 55 68,750 0.20 17,183 2.70 42,176 4.60 8,577 67,936 27,174,421 1,358,721 28,533,142
June 135,000 60 81,000 0.25 21,478 2.80 43,739 4.70 8,763 73,980 29,592,102 1,479,605 31,071,707
July 100,000 50 50,000 0.18 15,464 2.50 39,052 3.50 6,526 61,043 24,417,037 1,220,852 25,637,889
August 120,000 55 66,000 0.22 18,901 2.60 40,614 4.50 8,391 67,906 27,162,307 1,358,115 28,520,423
September 80,000 55 44,000 0.15 12,887 1.30 20,307 2.50 4,661 37,856 15,142,219 757,111 15,899,330
October 130,000 60 78,000 0.23 19,760 2.75 42,958 4.75 8,857 71,574 28,629,670 1,431,484 30,061,154
November 170,000 80 136,000 0.60 51,548 3.50 54,673 5.50 10,255 116,476 46,590,450 2,329,523 48,919,973
December 200,000 90 180,000 1.00 85,913 4.00 62,484 8.00 14,916 163,313 65,325,288 3,266,264 68,591,552
Total 1,500,000 745 982,750 3.88 333,343 30.35 474,095 52.35 97,610 905,047 362,018,865 18,100,943 380,119,808
Year 2 Increase 10%
Number
Number % of target from Ride 5 Vending
of tourist % come to
of
Month travel in our Total Total Sales
customer Chiang 400 baht/ 20
Chiang amusement Thailand Amount Northern Amount Amount
come Rai person baht/person
Rai
January 165,000 83 123,750 0.55 47,252 3.30 51,549 5.50 10,255 109,056 43,622,515 2,181,126 45,803,641
February 88,000 61 48,400 0.17 14,176 1.43 22,338 2.75 5,128 41,641 16,656,441 832,822 17,489,263
March 77,000 50 34,650 0.11 9,450 1.10 17,183 2.20 4,102 30,735 12,294,190 614,709 12,908,899
April 154,000 72 100,100 0.33 28,351 3.19 49,831 5.28 9,845 88,027 35,210,761 1,760,538 36,971,299
May 137,500 61 75,625 0.22 18,901 2.97 46,394 5.06 9,435 74,730 29,891,863 1,494,593 31,386,456
June 148,500 66 89,100 0.28 23,626 3.08 48,112 5.17 9,640 81,378 32,551,312 1,627,566 34,178,878
July 110,000 55 55,000 0.20 17,011 2.75 42,958 3.85 7,179 67,147 26,858,741 1,342,937 28,201,678
August 132,000 61 72,600 0.24 20,791 2.86 44,676 4.95 9,230 74,696 29,878,538 1,493,927 31,372,465
September 88,000 61 48,400 0.17 14,176 1.43 22,338 2.75 5,128 41,641 16,656,441 832,822 17,489,263
October 143,000 66 85,800 0.25 21,736 3.03 47,253 5.23 9,742 78,732 31,492,637 1,574,632 33,067,269
November 187,000 88 149,600 0.66 56,703 3.85 60,141 6.05 11,281 128,124 51,249,495 2,562,475 53,811,970
December 220,000 99 198,000 1.10 94,504 4.40 68,732 8.80 16,408 179,645 71,857,817 3,592,891 75,450,708
Total 1,650,000 820 1,081,025 4.27 366,677 33.39 521,504 57.59 107,371 995,552 398,220,752 2,147,414 400,368,165
41
Year 3 Increase 10%
Number
of
Rai
January 181,500 91 136,125 0.61 51,977 3.63 56,704 6.05 11,281 119,962 47,984,767 2,399,238 50,384,005
February 96,800 67 53,240 0.18 15,593 1.57 24,572 3.03 5,640 45,805 18,322,085 916,104 19,238,189
March 84,700 54 38,115 0.12 10,395 1.21 18,901 2.42 4,512 33,809 13,523,609 676,180 14,199,789
April 169,400 79 110,110 0.36 31,186 3.51 54,814 5.81 10,829 96,830 38,731,837 1,936,592 40,668,429
May 151,250 67 83,188 0.24 20,791 3.27 51,034 5.57 10,378 82,203 32,881,050 1,644,052 34,525,102
June 163,350 73 98,010 0.30 25,989 3.39 52,924 5.69 10,604 89,516 35,806,443 1,790,322 37,596,766
July 121,000 61 60,500 0.22 18,712 3.03 47,253 4.24 7,896 73,862 29,544,615 1,477,231 31,021,846
August 145,200 67 79,860 0.27 22,870 3.15 49,143 5.45 10,153 82,166 32,866,392 1,643,320 34,509,711
September 96,800 67 53,240 0.18 15,593 1.57 24,572 3.03 5,640 45,805 18,322,085 916,104 19,238,189
October 157,300 73 94,380 0.28 23,910 3.33 51,979 5.75 10,717 86,605 34,641,901 1,732,095 36,373,996
November 205,700 97 164,560 0.73 62,373 4.24 66,155 6.66 12,409 140,936 56,374,445 2,818,722 59,193,167
December 242,000 109 217,800 1.21 103,955 4.84 75,605 9.68 18,049 197,609 79,043,598 3,952,180 82,995,778
Total 1,815,000 901 1,189,128 5 403,345 37 573,654 63 118,108 1,095,107 438,042,827 21,902,141 459,944,968
Year 4 Increase 10%
Number
of
Rai
January 199,650 100 149,738 0.67 57,175 3.99 62,374 6.66 12,409 131,958 52,783,243 2,639,162 55,422,406
February 106,480 73 58,564 0.20 17,153 1.73 27,029 3.33 6,204 50,386 20,154,294 1,007,715 21,162,008
March 93,170 60 41,927 0.13 11,435 1.33 20,791 2.66 4,963 37,190 14,875,969 743,798 15,619,768
April 186,340 87 121,121 0.40 34,305 3.86 60,295 6.39 11,912 106,513 42,605,021 2,130,251 44,735,272
May 166,375 73 91,506 0.27 22,870 3.59 56,137 6.12 11,416 90,423 36,169,155 1,808,458 37,977,612
June 179,685 80 107,811 0.33 28,588 3.73 58,216 6.26 11,664 98,468 39,387,088 1,969,354 41,356,442
July 133,100 67 66,550 0.24 20,583 3.33 51,979 4.66 8,686 81,248 32,499,077 1,624,954 34,124,030
August 159,720 73 87,846 0.29 25,157 3.46 54,058 5.99 11,168 90,383 36,153,031 1,807,652 37,960,682
September 106,480 73 58,564 0.20 17,153 1.73 27,029 3.33 6,204 50,386 20,154,294 1,007,715 21,162,008
October 173,030 80 103,818 0.31 26,301 3.66 57,176 6.32 11,788 95,265 38,106,091 1,905,305 40,011,396
November 226,270 106 181,016 0.80 68,610 4.66 72,770 7.32 13,650 155,030 62,011,889 3,100,594 65,112,483
December 266,200 120 239,580 1.33 114,350 5.32 83,166 10.65 19,854 217,370 86,947,958 4,347,398 91,295,356
Total 1,996,500 992 1,308,040 5.16 443,679 40.40 631,020 69.68 129,919 1,204,618 481,847,109 2,598,371 484,445,480
42
Year 5 Increase 10%
Number
of
Rai
January 219,615 110 164,711 1 62,893 4 68,612 7 13,650 145,154 58,061,568 2,903,078 60,964,646
February 117,128 81 64,420 0 18,868 2 29,732 4 6,825 55,424 22,169,723 1,108,486 23,278,209
March 102,487 66 46,119 0 12,579 1 22,871 3 5,460 40,909 16,363,566 818,178 17,181,745
April 204,974 95 133,233 0 37,736 4 66,325 7 13,104 117,164 46,865,523 2,343,276 49,208,799
May 183,013 81 100,657 0 25,157 4 61,751 7 12,558 99,465 39,786,070 1,989,304 41,775,374
June 197,654 88 118,592 0 31,446 4 64,038 7 12,831 108,314 43,325,797 2,166,290 45,492,086
July 146,410 73 73,205 0 22,641 4 57,176 5 9,555 89,372 35,748,984 1,787,449 37,536,433
August 175,692 81 96,631 0 27,673 4 59,463 7 12,285 99,421 39,768,334 1,988,417 41,756,751
September 117,128 81 64,420 0 18,868 2 29,732 4 6,825 55,424 22,169,723 1,108,486 23,278,209
October 190,333 88 114,200 0 28,931 4 62,894 7 12,967 104,792 41,916,700 2,095,835 44,012,535
November 248,897 117 199,118 1 75,471 5 80,047 8 15,014 170,533 68,213,078 3,410,654 71,623,732
December 292,820 132 263,538 1 125,785 6 91,482 12 21,839 239,107 95,642,754 4,782,138 100,424,892
Total 2,196,150 1,091 1,438,844 6 488,047 44 694,122 77 142,910 1,325,080 530,031,820 26,501,591 556,533,411
43
3.8. Marketing Expenses (Sales Incentive)
We will have emphasized our advertisements on Fm radio, and our own website.
Also, we will try to promote our business on that popular website such as facebook, hi5, and
twitter.
Web site
We will use the budget to make our web site then we will be advertising in the web
site Google Adwords, we use this web site because Google is the world's number one search
engine and online media, powerful and most efficient, Google. Allows us to target advertising
at any other country has up to 241 countries around the world, Google advertising report
analyzes advertising regularly with assistance from us and can control the budget to advertise
on Google for sure. The cost of advertising on Google is 20 baths per day equal to 620 per
month. And we will update our web site address ever, the budget to maintain and develop our
web site about 5,000 baths per month.
Car broadcast
Cost for Car broadcast around the Province, the cost is per day, 2000 bath through the
amusement park we will have promotions new every month, first Sunday of each month, we
will use the Car broadcast to recommend promotion. New this month's follow around
ChaingRai cost per month equals 14000 baths.
Radio broadcast
Radio broadcast costs; we have chosen Fm 97.75MHz which it is the most popular
Fm in ChaingRai which we will use our advertising theme parks during the second week of
the month, per day equal to 1500 baht. Cost per month is equal to10500 bath.
44
Staff leaflet distributor
Cost for Staff leaflet distributor on 250 baht by the amusement park we will have
promotions new ever every last Sunday of the month to tell the promotion of next month is
going to hire Staff leaflet distributor by location. The people are very font of Big C and Road
Walk Street the total cost will be 500 per day; month is equal to 3,500 baht.
Year 1
Advertising Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total
Radio Broadcast 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 126 k
Staff leaflet
3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 42 k
distributor
Car broadcast 14 k 14 k 14 k 14 k 14 k 14 k 14 k 14 k 14 k 14 k 14 k 14 k 168 k
Web site 0.62k 0.56k 0.62k 0.6k 0.62k 0.6k 0.62k 0.62k 0.6k 0.62k 0.6k 0.62k 7.3k
Web
5k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 27 k
Development
Total
30.56 30.62 30.62 30.62 30.62 30.62 30.62 30.62 30.62 30.62 30.62
advertising 33.62k 370.38k
k k k k k k k k k k k
expense
Year 2
Staff leaflet 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 42 k
distributor
Web 5k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 27 k
Development
Total advertising 33.62 30.56 30.62 30.62 30.62 30.62 30.62 30.62 30.62 30.62 30.62 30.62
370.38k
expense k k k k k k k k k k k k
45
Year 3
distributor
Development
370.38k
Year 4
distributor
Web site 0.62k .56k 0.62k 0.6k 0.62k 0.6k 0.62k 0.62k 0.6k 0.62k 0.6k 0.62k 7.3k
Development
370.38k
46
Year 5
distributor
Development
370.38k
3.9. Conclusion
Therefore Chiang Rai Province has varieties of tourism and border line with neighbor
make tourist interest in tourism of Chiang Rai, and important thing that security province
because not affect about political crisis. About situation in this province are 1-3 month
tourism remained the atmosphere lively because in the New Year, Chinese New Year and the
cool air make more tourists are visiting.4-6 month tourism stable to lively therefore long
holiday are Songkran Festival and other Chakri Day, Coronation Day, Labor Day, National
Day of Vesak Day, and Ploughing day. For 7-9 month tourism is relatively quiet because
raining season and 10-12 month begin of lively because winter seasons that more attractive
customer for travel in Chiang Rai. In which of competitor that little in Northern our business
can make more customer, in the other hands we think competitive in Thailand that rather
important because they establish in urban make them more opportunity for get larger number
of customer than us.
So, for increase sale important thing to get many customers is good marketing and
constant, must to trend in IT, and develop our product or service follow customer behavior,
and understand what they want and must to.
47
Chapter 4 Technical Feasibility study

48
4.1. Product Characteristic.
4.1.1. Roller Coaster: Millennium Force
We import Millennium Force from Cedar Point Amusement Park (Sandusky, Ohio,
USA) that get Golden Ticket Awards: Cedar Point Named
„Best Amusement Park in the World‟ For 13th Consecutive
Years From adinews.com in September 14, 2010, and The
Millennium Force Roller Coaster is unique in many different
ways. It is the first coaster to use an elevator cable system to
get it up the first hill. It uses a magnetic braking system instead
of friction. At 310 feet, it was the first 300-foot coaster and it
was the world's fastest coaster at 92 miles per hour! The
coaster has 226 footers, which contain 9400 yards of concrete.
The best thing about the coaster is that it takes riders up at a 45
degree angle and they go down at an 80 degree angle - almost straight down! (engineergirl)
Features: Tiered seating on the coaster's cars for better viewing (similar to
stadium seating); 122-degree overbanked turns (extremely banked, but not quite inverted);
Two tunnels; Elevator cable system; first of its kind in the world; New magnetic braking
system
10 WORLD RECORDS:
1. Tallest roller coaster (310 feet)
2. Fastest roller coaster (93 mph)
3. Longest drop on a roller coaster (300 feet)
4. Most roller coasters at one park (14)
5. Most rides at one park (68)
6. First roller coaster to top 300 feet
7. Most steel roller coasters at one park (12)
8. Most roller coaster track at one park (44, 013 feet)

49
9. First coaster to utilize elevator lift system
10. Steepest non-inversion banked turn on a roller coaster (122 degrees) (Point)
4.1.2. Roller Coaster: Iron Dragon
The creation of the Arrow Dynamics roller coaster manufacturer, the Iron Dragon first
opened in 1987. In 20 years at Cedar Point amusement park it has thrilled more than 34
million riders along its 2,800 foot track. The coaster's unique suspended design - a roller
coaster style that is growing rarer each year as parks demolish older rides - provides a
swooping, swinging ride with quick dips and luxurious curves in the center of the park's
peninsula. The Iron Dragon rises to an initial height 76 feet above the ground, while its
second lift system halfway through the ride raises the trains to 62 feet. The ride reaches 40
miles per hour and lasts just over two-and-a-half minutes, during which time riders are
treated to a close up view of the neighboring Mantis stand up roller coaster. The second half
of the ride is the most exciting, as the trains dip perilously close to the park's lagoon,
swooping in an intricate pretzel knot pattern that weaves around both supports and other
sections of the track. In that final section, riders also weave around classic fountains and
50
through billowing clouds of fog, adding even more excitement to the thrilling finale. Because
many amusement park guests are unfamiliar with the suspended roller coaster design that the
Cedar Point Iron Dragon has, they may at first be hesitant to ride the unusual coaster.
Younger riders, in particular, may be nervous when they see the coaster cars swing beneath
the track, and they may need reassurance that the ride does not have any inversions or loops.
Riders who enjoy waterslides, wave swingers, and other rides with similar motion will also
enjoy the Iron Dragon's unique swooping flight. (Cedar Point: Iron Dragon)
4.1.3. Ferris wheel
We import from: Chance Morgan, Inc. in Wichita, Kan that sale on e-bay and this
Ferris wheel from the Santa Monica Pier.
Features 5,392 Light Bulbs, Reaches Speeds Of 2.5 RPM And Includes 20 Gondolas
That Seat Up To 600 Riders Per Hour. And we contact A.R. Creation limited company. Tel.
02-9288561 e-mail : arcreationbkk@yahoo.com , Kun Khomkrip tel.084-1310056 e-mail :
khomkrip@hotmail.com to combine this.
51
4.1.4. Two Storey Carousel
This baby has 32 seats. Also it has Dragons, Hippos, Dolphins, Sea Lions, Panda
Bears, Zebras and Horses as seats. And we contact A.R. Creation limited company. Tel. 02-
9288561 e-mail : arcreationbkk@yahoo.com , Kun Khomkrip tel.084-1310056 e-mail :
khomkrip@hotmail.com to combine this.
4.1.5. Zamperla Drop Tower
Zamperla has introduced another tower

among its already wide range of towers. It‟s a shoot
and drop tower over 37m tall. Twelve riders are
seated all around the column. This provides a great
leg-dangling sensation for
riders and a great spectacle
for everyone else.
The gondola design is also great for rapid loading and

unloading. Individual shoulder restraints help speed this process as
well. Plus, they provide a safe and comfortable experience for guests
and less hassle for operator.
The gondola is shot-up to the top of the tower,

suddenly decelerated before reaching the top causing a
series of exciting bounces.
52
The vehicle is then released to a free fall to the ground: the riders think they will
plummet to the ground but are saved at the last second, only to be dropped again. As is true
with all rides from Zamperla, the FLASH Tower 12 Shoot & Drop can be custom themed to
suit any customer‟s requirements. (zamperla)
4.1.6. Wisdom Sizzler
Spectacular styling and American

workmanship have been combined to give you the
best ride attraction with DELUXE SIZZLER. It's a
combination of dashing good looks and rugged,
durable construction.
The DELUXE SIZZLER sparkles with

over 1,000 dazzling lights on the sweeps and cars
making it one of the brightest attractions on the midway. Six 1,500 watt quartz lights make
this ride jump out at night.
The DELUXE SIZZLER's improvements have made it one of the most profitable,
easy to move rides. The 28' trailer is decked out with aluminum diamond plate for appearance
and low maintenance. An oil cooler has been added to extend the life of the hydraulic
components. Aluminum fence is standard. The fiberglass seats are modern and stylish.
Running lights on each car will catch every fun enthusiast's eye.
The entire ride is driven by one 20HP,

three phase motor. One hydraulic motor drives a
geared slew ring bearing on the center and three
hydraulic motors power the tires on friction-drive
spindles. This simplifies the hydraulic system and
makes operation and repair much easier. The
drive accelerates and stops quickly, increasing
capacity per hour.
The DELUXE SIZZLER is a spectacular looking ride built the rugged, easy-to-move
Wisdom way! (DELUXE SIZZLER)
53
POWER
DIMENSIONS CAPACITY
REQUIREMENTS
55' deep x 55' wide 20 HP 3 12 seats;

x 18' tall Phase
Ride Drive Unit Seating 2 Adults or
Sets up in 1 hour 208-220V
3 Children
with 2 men
28' long x 8'6" 30 KW Total 800

wide x 13' tall Passengers
10 KW
30,000 pounds Lighting @11 RPM
Trailer Electrical Hourly
gross weight
Single Axle Air

Ride
4.1.7. Tivoli Spinout
We import spinout from Ital International LLC in USA and safety warrantee from
Tivoli Company about this spinout.
Tivoli required inspection procedures for the

sweep arms and sweep gusset kits:
1. Follow all Amtech/Tivoli Safety Bulletins

SOSA0001 to SOSA012B. All inspections
concerning the Spin Out sweep arms are as specified
on Tivoli Mfg. Ltd. Safety Bulletin SOSA13. Safety
Bulletin SOSA13 supercedes all previous bulletins
issued by Tivoli concerning sweep arm inspection
procedures.
2. Immediately inspect all welds on the

“Spin Out” sweep arms as indicated on the
attached drawings. Be sure to visually inspect the
54
full sweep length, and make appropriate repairs if necessary. Pay particular attention to the
hinge plate gussets and the gussets and the tips of the gusset kits (Drawing A).
3. If cracking is detected by the hinge plate gussets, or any weld along the sweep arm
immediately discontinue operation of the ride and report this to AmTech or CPSC.
4. If the gusset kits have not been installed, they are required. All rides MUST have
the gusset kits installed according to the procedures described in Safety Bulletin SOSA010.
5. Inspect the gusset welds every 200 hours of operation or 6 months, whichever
comes first with particular attention to the tips of the gusset kit as indicated in the attached
drawing. (Drawing B). These inspections shall be performed by a certified inspector, with
written documentation of that inspection maintained by the ride owner/operator.
6. Every 400 hours or 12 months, whichever comes first, inspect all sweep welds in
addition to the gusset kit welds with nondestructive (NDT) inspection techniques. The 400
hour NDT test requirements can include ultrasonic, magnetic particle, or dye penetrant
inspection by a certified inspector. Ride owners/operators shall maintain written records of all
inspections performed.
7. If cracks are detected, the ride must remain closed and AmTech/Tivoli must be
contacted for repair instructions and procedures. (Amtech, 2003)
4.1.8. Water Coaster
Manufacturer : Miler Coaster Company

Required Space 63'/19.2 W x 178'/54.25D x
45'/13.71 H
Seats 4 per car/8 cars, 480pph
Power Required 98 120/208 motor, 400 amp,
Phase 3,
Model :Trailer Mounted / Carnival Rides
Notes : Includes aluminum fencing, platform and sign. Most recent renovations:
2006 Full track painted/2007 full lap rebuilt in all cars/full trucks and wheels all cars/2008 2
new flume sections add to ride only moved 2 times - total operating days.
55
4.2. Service Characteristic
4.2.1. Air Hockey Vending Machine 7 ft.
1500 coins to make money every 4 hours no repairs.
4.2.2. Soccer Table Vending Machine
Size 179.4 x 156.8 x 180.9 cm
Weight 166.5 kg
Power 54 W AC 110/220 V.
Coin slot 1 slot supports only 10 Baht.
Desk Supplies Plywood, Ply Wood core with leveling

stick
22 playing the material Polyurethane.

56
4.2.3. Pool Table Vending

Machine
Version Sterling (American Style)
Table Size 235 x 134 x 81 cm.
Weight 275 kg (606 lb).
Size 3.5 x 7 feet.
Door system Dual Door System For Storage

and Electronics
Structure Plywood Cabinet, MDF Top

Rail
Cloth Championship
Slate Brazilian
Cushions K66
Coin Chanel 1
Breakeven point about 6 months - 1 year, compared the average rate of play per table,
20 times per day service charge per 20 Baht Therefore, income 400 baht per day or 12,000
baht / month or 144,000 baht per year.
57
4.2.4. Beverage vending machine
Version BEV-1 (Beverage)
Size of cabinet 101 x 74.5 x 183 cm.
Weight 295 kg
Type of product types Cold Beverage
Stuffing Containing the 7 species.
Maximum volume that contains Canned water (0.33 L) 434 cans,

the (case packed product only) Plastic water bottles (0.50 L) 224
bottle
Height of the product Not exceeding 30 cm
Diameter of Product Less than 6.85 cm
Price (Bath) 270,000
The coin A coin box 1, 2, 5, 10 Baht
Electric power 230 V / 50 Hz / 780 W.
Thon money system Thon system drops for more than

money if the price is set
Guarantee Imported from Italy (Italy) 1 year

warranty
58
4.2.5. Snack & Beverage Vending Machine
Version COMBO-2 (Snack & Beverage)
Size of cabinet 85 x 90 x 183 cm
Weight 340 kg
Type of product types Snack Cold Beverage
Stuffing Packaging has 24 Contained in 4 types (4

species(6 Shelf) channel products)
Maximum volume that Canned water (0.33 L)

contains the(case Containing 18-24 species. 272 cans
packed product only)
Approximately 336 bags. Plastic water bottles (0.50
L) 136 bottle
Height of the product - Not exceed 50.5 cm
Diameter of Product - Less than 7.2 cm
Price (Bath) 370,000
The coin A coin box 1, 2, 5, 10 Baht
Electric power 230 V / 50 Hz / 700 W.
Thon money system Thon system drops for more than money if the price is
set
Guarantee Imported from Italy (Italy) 1 year warranty
* Air Hockey Vending Machine, Soccer Table Vending Machine, Pool Table Vending Machine,
Beverage Vending Machine and Snack & Beverage Vending Machine install in Crazy House.
59
4.3. Cost of goods

Duties and Fabrication install
Goods Unit Cost of goods Total cost
Taxes cost cost
Millennium Force 1 759,750,000.00 759,750,000.00 4,421,018,722.76 607,800 40,000 4,421,666,522.76
Iron Dragon 1 121,560,000.00 121,560,000.00 707,362,995.64 303,900 40,000 707,706,895.64
Ferris wheel 1 4,102,650.00 4,102,650.00 23,873,501.10 60,780 40,000 23,974,281.10
Two Storey
1 10,636,500.00 10,636,500.00 61,894,262.12 243,120 40,000 62,177,382.12
Carousel
Zamperla Drop
1 8,416,206.60 8,416,206.60 48,974,277.00 60,780 40,000 49,075,057.00
Tower
Wisdom Sizzler 1 4,862,400.00 4,862,400.00 28,294,519.83 30,390 40,000 28,364,909.83
Tivoli Spinout 1 10,636,500.00 10,636,500.00 61,894,262.12 60,780 40,000 61,995,042.12
Water Coaster 1 17,170,350.00 17,170,350.00 99,915,023.13 1,215,600 40,000 101,170,623.13
Air Hockey
2 42,000.00 84,000.00 - - 1,200.00 85,200.00
Vending Machine
Beverage vending
2 270,000.00 540,000.00 - - 1,200.00 541,200.00
machine
Snack & Beverage
2 370,000.00 740,000.00 - - 1,200.00 741,200.00
Vending Machine
Soccer Table
2 65,000.00 130,000.00 - - 1,200.00 131,200.00
Vending Machine
Pool Table
2 120,000.00 240,000.00 - - 1,200.00 241,200.00
Vending Machine
Total 18 938,001,606.60 938,868,606.60 5,453,227,563.70 2,583,150.00 326,000.00 5,457,870,713.70
Beverage vending machine, Snack & Beverage Vending Machine, Soccer Table
Vending Machine, and Pool Table Vending Machine. We contact J. SK Promotions Limited.
Plant - Sales - Rental. Product coin every stop. Brand owners, SK (JSK), Rainbow
(Rainbow), Jet chain (JetSo), etc. Location: 144 / 1 Soi Sri market Wanit Road, Din Daeng
Road, Bangkok 10400 Dindaeng. Tel .02-245-7575-9, 081-304-4557, 086-999-8502 Fax.02-
246-8855 that transportation and combine amount 6,000 baht.
*For Millennium Force, Iron Dragon, Ferris wheel, Two Storey Carousel, Zamperla
Drop Tower, Wisdom Sizzler, Tivoli Spinout, and Water Coaster we contact A.R. Creation
limited company to combine that amount 40,000 baht per machine.
60
4.4. The Location and Building
4.4.1. Land
This land near international airport price 190,000 per rai and we want to buy 150 rai
that amount 28,500,000 baht. We contact MR. Kriangkrai tel. 086-6713201 for buy this land.
4.4.2. Building
We are hiring Kachapol land to building office, toilet, crazy house, Streetcar
Park, first aid room, ticket room and food area. By 6,000 baht per square meter and estimate
cost for building all of this are:
Construct Quantity Price Total

Office 1 330,000 330,000
General Toilet 3 126,000 378,000
Disable toilet 3 108,000 324,000
Office Toilet 1 43,620 43,620
First Aid room 1 216,000 216,000
Ticket room 1 48,000 48,000
Crazy House 1 144,000 144,000
Tram car Park 1 54,000 54,000
Food Area 1 5,568,000 5,568,000
Car Park 1 2,700,000 2,700,000
Total 12 6,637,620 7,105,620
61
4.4.3. Feathers and Dimension

62
4.4.4. Layout
4.4.4.1. Office
For building office area of this is 54.77 ~ 55 square meter is 330,000 baht.
Equipment:
Equipment Product Price Unit Total

Computer NEC Pentium4 3.0 6,100 6 36,600
Ghz.
Refrigerator Samsung RA- 5,750 1 5,750

19FABP
Pearl Blue color
Multifunction Laser printer 15,990 1 15,990

Samsung
4828FN
63
Air condition LG Health Econo 10,810 2 21,620

S10-SBB6MN
Telephone PANASONIC 1,520 6 9,120

KX-T2373MX
Chair 2,700 6 16,200
Clock SEIKO 590 2 1,180
calculator CASIO MS-8S 260 6 1,560
Picture 359 1 359

64
Document File 38 20 760
Stapler HD-88 270 6 1,620
Foot scraper 300 2 600
Bin 36 7 252
Cup paper(1 Box 4,500 piece) 980 1 980
Sofar CETUS S-107 L 23,300 1 23,300
Desk 1.2 m. IDK1202 3,390 6 20,340

65
coffee table MODA 4,900 1 4,900
table cuisine 1,790 1 1,790
Cabinet document ICM-800 2,700 4 10,800
Scissors FISKARS 720 10 7,200
Cutter 188 1 188
Key box 1,040 1 1,040
Paper drills 130 3 390

66
CCTV INNEKT ZTI602V 19,550 5 97,750
Total cost of office fixed asset 103,411 100 280,289
4.4.4.2. Toilet
We have 3 toilet are in office, general and disable
For office toilet building area of this is 7.27 square meters is 43,620 baht.
Equipment

Toilet hose 70 2 140
Mirror Price 105 2 210
White hose 23 2 46
Toilet bowl 1,549 2 3098

67
Bidet Price 750 2 1500
Toilet tissue box 85 2 170
Lavatory 395 2 790
Bin 36 2 72
Total cost of office toilet 3013 16 6,026
This is for general
For building area of this is 20.76 ~ 21 square meter is 126,000 baht and we want build
3 toilet. So amount is 378,000 baht.
68

White hose 23 18 414
Toilet bowl 1,549 18 27882
Lavatory 395 18 7110
Bin 50 18 900
Total cost of General Toilet 3,027 144 54,486

69
This is for disable person for Building area of this is 5.74 ~ 6 square meters is 36,000
baht and we want to build 3 rooms, so amount is 108,000 baht.

White hose 23 3 46
Toilet bowl 1,549 3 1,549

70
Lavatory 395 3 790
Bin 50 3 150
Total cost of disable toilet 3,027 24 3,805
4.4.4.3. First Aid room
For building area of this is 35.64 ~ 36 square meter is 216,000 baht.

Hanging medicine chest 8,790 3 26,370
Hospital bed 12,000 3 36,000

S10-SBB6MN
71
Table 6,420 1 6,420
Chair 580 2 1,160
Total cost of First aid 38,600 10 80,760
4.4.4.4. Ticket room

S10-SBB6MN
Table 6,420 4 25,680

72
Chair 580 4 2,320
Total cost of First aid 17,810 9 46,900
4.4.4.5. Crazy House
We have equipment in Crazy House is table 5 cost is 3,450 baht each total cost is 17,250
baht.
Table 3,450 5 17,250
Total cost of Food equipment 3,450 5 17,250
4.4.4.6. Streetcar Park

73
4.4.4.7. Food area
We have the big food center. In the food center we have 10 of food counters
[2x1x0.8m] and it‟s far-between 1.5m and we will open to the public for selling their food for
8,500 per a counter. So we set 80 tablelands [1.8x1.64x0.76m] for the customers and it‟s far-
between 0.5m and we set to 4 rolls [20 tablelands per roll] and the roll far-between 0.1m so
the first roll far from the food counters for 2m. In conclusion the food center wide 18.56m x
long 50m.
For building area of this is 928 square meter is 5,568,000 baht.
The table land ฿3,450 each and the food counter 10,000 each
3,450 x 80 = 276,000 baht
For the people rent the food center = 10,000 x 10 = 100,000 per month

Table 3,450 80 276,000
Total cost of Food equipment 3,450 80 276,000
4.4.4.8. Car Park
Our car park about 1,350 square meters by 2,000 baht per square meter about
2,700,000.00 baht.
74
4.4.4.9. Office supply
Supply Product Price Unit Total

Pen G' Soft Standard 0.38 12 100 1,150
Blue, Red, Black
Pencil (box) 31 10 310
Paper Double A Copier 545 10 5,450

Paper A4 80g.(5/pack)
Paperclip 8 10 75
Flamingo 981 Circle Paper Clip
(box)
Liquid Paper 70 10 700

Needle Point Correction Pen
7ml.
Eraser 19 10 190
Pentel Hi-Polymer ZES-08
Eraser Big
Ruler 45 10 450
Lion Ruler Clear and White12"
Marker 10 15 150
Horse H-44 Permanent Marker
Blue, Red,and Black
75
Bill 63 20 1,260
Diamond 3 Parts Carbon
Delivery Bill
Scotch 810 Magic TM Tape 1" 50 10 500

Core 1/2"x36y.
Armstrong TP-601WC 14 10 140

Double Coated Tissue Tape
1/2"x20y.
Glue 28 10 280
UHU 185 White Glue Stick 8.2
g.
Total cost of office supply 894 225 10,655
4.4.4.9. Total cost of Equipment
Total cost of office fixed asset 280,289

Total cost of office toilet 6,026
Total cost of general toilet 54,486
Total cost of disable toilet 3,805
Total cost of First aid 80,760
Total cost of ticket room 46,900
Total cost of office supply 10,655
Total cost of Crazy House 17,250
Total cost of Food area 276,000
Total 776,171
4.4.4.10. Other
Plant
We purchase plant from Sopongarden at Nakornnayok province contact Kun Park
089-8235248 and sopongarden@hotmail.com
76
Product Price Unit Total

Palm 15,000 10 150,000
Ebony 8,000 10 80,000
Kaew Paa 7,000 10 70,000
Salicaceae 3,500 10 35,000
Myrtaceae 1,500 10 15,000
Korean Banyan 150 10 1,500
Foxtail Palm 1,000 10 10,000

77
Royal Poinciana 2,500 10 25,000
Total 386,500
Table around amusement

We contact E.G.K. Products Limited Partnership.
Tel : 02-291-2242
Fax : 02-689-7875
Mobile : 080-999-8046 , 089-712-1916 (คุณอิทธิชัย)
info@EGKProducts.com ,
E-mail :
EGKProducts@hotmail.com
Website : www.EGKProducts.com
Product Size Price Unit Total

1.5 m 5,490 5 27,450
1.5 m 5,890 5 29,450
Total 56,900
78
Tram
We contact Sukhothai Tram Sight-Seeing Co.,Ltd.

Production, distribution and rental tram city tour both the short and long term.
Power Gas LPG easy drive Kia's home automation. Friendly prices with warranty
work.
Tram tour as visit various places within the province or the mass transit
organization to help reduce fuel consumption and the environment within the
organization.
Features - A standard 28-seat tram.
- Automatic.
- Brake system is hydraulic. Pot helps with air brakes.
- Gasoline and fuel gas LPG or NGV.
- Install lighting system on the car. With headlights and taillights.
- Install DVD MP3 stereo with speakers and miles of cable.
- Warranty 1 year part time.
- Car price 950,000 bath per vehicle.
Macchine Product Price Unit Total
Tram 950,000 5 4,750,000
Total cost of Food equipment 950,000 5 4,750,000

79
Staff shirt
We contact Polo shirt of Be wear Co.,Ltd.
Polo shirt with logo, high-quality grade.
Junior Polo Shirt Fabric Comment TK prices from 95 Baht
Long sleeve polo shirts 15 Baht
Contact Julie cloth polo polo TC 115-140 and Optical tuning fabric COTTON 135-155
depending on color polo shirt fabric a la Claudia added 3 Baht
Long sleeve polo shirts 15 baht to view quotations from Link Price List.
Size: 2S, S, M, L, XL, 2XL.
Contractors made the second of only
Get a price 55 pieces equal to 14000 bath total Price logo.
And 110 pieces equal to 22,000 baths including the logo.
Product Unit
2S 20
S 20
M 20
L 20
XL 20
2XL 10
Total 110
Mascot
Because of our emphasis on amusement park entertainment to everyone who visits the
mascot, so it is another thing to make fun for children. The mascot of our company are as
follows: a 1. Joker 2. Elephants 3. Teddy bears 4. Cats 5.Deers 6. Unicorn 7. Prince and
Princess. (2500/piece)
Forming a mascot with a sponge covered with a cloth or work Inkjet.
The mascot is the cooling fan who wear lightweight, light and comfortable feel.
Concept of Mascothome Co., Ltd.
We have over 10 years experience, has been entrusted by various companies.
Such as Company Chester Grill, Chester Food Co. Ltd., Wyeth (Thailand) Limited.
CP Seven Eleven as (Thailand) Co., Ltd.. Thai Smart Card Co., Ltd..
Company Unilever (Thailand) Ltd and many more.
We are interested in quality work for all. Fast service needs of clients and key
Friendly prices impressed by the quality, price conscious choice MASCOTHOME.
80
Product Price Unit Total

Joker 2,500 1 2,500
Elephants 2,500 1 2,500
Teddy bears 2,500 1 2,500
Cats 2,500 1 2,500

81
Deers 2,500 1 2,500
Unicorn 2,500 1 2,500
Prince and 2,500 1 2,500

Princess
Total 17,500
4.5. Pre Operating Cost

4.5.1. Cost of request Electric-water
- Request the power from provincial electricity authority
1. We estimate electric power in the store that we use lot of power, so we should the
power by two transformers.
2. We Request the electric power from provincial electricity authority.
- Cost of request the electric power from provincial electricity authority two
transformers.
82
Power request of transformers 2 piece 20,000

Kilowatt hour meter 2 piece 15,000
Salary payment of Cables installed 1,000
Fees of matter Request the power from PEA 2,000
Payment of electric equipment setting 850
Total cost of request electric 38,850
- Cost of Request the water from Metropolitan Waterworks Authority
Fees of water supply matter Request 5,000

Setting water supply Payment 1,000
Equipment and salary of water supply setting payment 1,500
Payment of water supply equipment setting 600
Total cost of request water 8,100
Total Cost of request Electric-Water 46,950
4.5.2. Prepare to be the Juristic person
4.5.2.1 Cost of Register
Ask for about License Company limited. We need to have a Memorandum in first
step. If we invest 2000 baths and fee of memorandum has equal 1 baths, but we invest
1,200,000 so, we pay free 600 baht. We use Memorandum to take note of Certificate. Fee of
Certificate 5 baht per 200 baht, but we take a note Certificate1, 200,000 baht so, we pay fee
of Certificate 6,000 bath and fee warrants registered 100 baths. We have 2 expenses.
1. Certified copies of documents 1 page per 50 baht but we use 25 page so, we pay
1250 baht for certified copies of documents.
2. Revenue stamp 200 baht per petition. We have 2 petitions so, we pay
Revenue stamps about 400 baht

83
Cost of Memorandum 600

Cost of Certificate 6,000
Warrants registered 100
Certificate copies of documents 1,250
Revenue stamp 400
Total cast prepare to be the Juristic person 8,350
4.5.3 Facia Tax
From the Department of Local Government, we know the process of filing a

petition about pay of facia tax which we can contact to Municipalities or Government
facilities involved and must to do to finish on only March. In part of document, we
must to have personal ID, census, VAT registration, Certificate of partnership leaves
property need to install the label or receipt from a label store. In the part of facia tax,
facia tax will pay tax follows the size and model of word. In the code of laws said that
calculate by size of facia is 500 Square centimeter or low than 500 Square centimeter
we will be calculate is 500 Square centimeter. And facia with has the Thai mix
alphabet letters overseas or a picture. And / or other marks we will calculate in rate 20
baht per 500 square centimeters. Size of Facia of our amusement is long 20 m and
width 1.5m.
Year 1
Month Jan-Mar Apr-Jun Jul-Sep Oct-Dec
Pay 100% 75% 50% 25%
12000 9000 6000 3000
84
Year 2
Month Jan-Mar Apr-Jun Jul-Sep Oct-Dec
Pay All the period to pay
4000 4000 4000 4000
From table, we will see in year 1 paid more than year2. In the code of laws
said that in year1 will pay brand tax in 4 times per year and once period has 3 month.
Form of pay brand tax in first year are the first period pay 100% of price tax, second
period pay 75%, third period pay 50%, and fourth period 25%. But in Second year
and continually, form of brand tax in those years is all the period to pay equal and
paid 3 times per year. In the part of pay tax, we can paid in Place of submitted
document of facia tax or Place of officials have set or Sent by post. Cost of facia tax
12,000 Baht/3 months
4.6. Service Process to customer

85
Our security helps to Greeting and suggest every

customer things of our amusement
The reception and selling

The entrance and exit ways
process
Staff player Food center, facility machine

and public utility
4.6.1. Our security helps to customer.
Please take care about the convenience of traffic. Are consecutive on the radio for
example if the event, a car come to park (in amusement) 4 cars. Security guards stationed at
the parking position connect with them via radio said to cover up the ease of parking, have a
parking or not? This is convenient for customers and save time finding parking. And then
after the customer parking already Guard is responsible for greeting customers as a matter of
courtesy and introducing the ticket.
4.6. 2.Greeting and suggest every things of our amusement
After completion guest parking will walk through the park in front of amusement park
which is located near the ticket players are. We welcome employees who are over there will
take notice that you lean to greet every guest, including advice such as warning about the
great value of the property. Recommend a regular at the famous amusement park our Suggest
that the promotion of the theme parks will be placed in every month for guests interested in
each player feature or recommend appropriate to different age groups, and all inquiries about
various matters relating to the theme parks of us.
86
4.6.3. The reception and selling process.
After greeting the receptionist and introduce a variety of promotions. Customers will
walk into the ticket center. Our parks are the ticket sales and four channels to facilitate. There
are guests and visitors and two box tickets for group tour and officials. No need to make
some sort of trouble to customer. Staff will introduce the basics of theme park (entrance, PR).
4.6.4. The entrance and exit ways
At the entrance ways, we have 3 staff for 3 entrance ways so they will tear the
customers‟ coupon for them to entrance to the amusement and we separate 2 entrance ways
for ordinary customers and 1 entrance way to the customers who come in groups. At the end
of entrance ways we have the rack of brochure for put the map of the amusement and the
brochure of the tourist places in Chiangrai in 3 languages [ Thai, English, and Chinese ]so it‟s
free of customers.
At the exit way, we have the big ways for exit from the amusement and we have the
guardsman for looking the customers who use this way for entrance to the amusement.
4.6. 5. Staff player.
Department staff must have knowledge of the player based on skill level toprovide
advice to watch out for guests to choose to play the system and keepevery player shake
should be checked regularly and security. Everyonecustomers carefully so that customers can
enjoy the full sense without having to worry about their safety, which will give our
technicians and employeeshave the expertise and excellent service this is. Must have training
andcoaching staff for about a month before coming to the staff this may be theassistant chief
of the guards before they can be sure enough to get moreexperience.
4.6.6. Food center, facility machine and public utility.
The amusement park food court will be waiting customers a single point. A food court
with a variety of side
87
Food and service and customers can take a more descriptive of the theme parks
around the restaurant. And each area's theme parks have sparkling coin box service spotty. If
customer are accident between play machine. Employee identification will get immediate
first aid room. If a serious accident such as broken arms or legs broken and themed be sent to
the hospital immediately. If customers forget or lose, customer can tell PR and then the PR
will be announced by the owner.
4.7. The summary of cost

4.7.1. Cost of Investment
Pre operating expense Initial

Request electric power 38,850
Request water 8,100
Register for juristic 8,350
Fixed Asset
Land 28,500,000
Building 6,889,620
Total 28,567,300
4.7.2. Investment Cost
Operating Investment Initial

Equipment general toilet 54,486
Equipment disable toilet 3,805
Equipment First aid 80,760
Equipment ticket room 46,900
Supplies office 10,655
Equiment Crazy House 17,250
Equipment Food area 276,000
Mascot 17,500
Staff Shirt 22,000
Plant 386,500
Table 56,900
Tram 4,750,000
Administrative investment
Equipment office 280,289
Equipment office toilet 6,026
Total investment cost 6,009,071
88
4.8. Management Analysis

From the Ministry of Labor and Social Welfare, we know that minimum of wage rate
in Chiang Rai 2011 is 166 Bath per day. We are 42 employees of our company and 3
outscoring (14 employees).
General Manager
Accountant Seller and Human Driver House keeper

Marketer Resource
Manager
Accountant Seller and Human

Marketer Resource
Manager
Out Source – Security
– Nurse and assistance

– Accountant and Legal Company
4.8.1. General Manager
Job position :1
Job Type : Full Time
Job time : 9.00am-7.00pm.
Job qualification
1. Male / Female, age at least 26 years old
2. Master's or Bachelor's Degree
3. Thai nationality
4. Knowledge, Capability, Experience about managing furniture store at least 3 year

89
Job description
She/he can set up targeting of company, planning all of operating which follow target
of company, assigning work to employee appropriately, good communication inside
company, and can evaluation & improvement of all position in company. Besides, it is
include managing and payment salary of employee, supervise order of stock, and contact
suppler for order the product and negotiation about price.
Job recruitment
We will be post notice about job description for apply a job on front of our
amusement and post in department of employment in Chiang Rai which internet and office of
department of employment, we will post in both ways. We will interview them before start
the job and check her/him job qualification. We will tell about salary, scope of work, test the
skill of control and negotiation, and ask about experience from working
4.8.2. Accountant
Job position :1
Job qualification
1. Male or female age at least 22 years old
2. Thai nationalities
3. Knowledge and Experience about accounting at least 2 year
4. Well know and well experience of routes
5. Responsibility of duty
90
Job description
Task of accountant is management and respond all of activities about finance, account
before send to manager for check against. These works start on 9.00am-7.00pm.
Job recruitment
We will post a notice about apply for a job on area in front of our amusement, area in
central of Chiang Rai, and post on internet. If somebody takes an interest, we will have
interview about skill of account and ask about experience from working.
4.8.3. Seller and Marketer
Job position :1
Job qualification
2. Thai nationality
3. Experience about sale and marketing at least 2 years
4. Good relationship
91
Job description
Task of Seller and marker is take care and give true information about product, advice
about buy product, persuade, and explain to moderation of product with style of customer.
These works start on 9.00am-6.00pm.
Job recruitment
interview about skill of talking and present by applicant show the technical for sale with
committee. And applicant should be look good personality for make reliability with customer.
4.8.4. Human Resource Manager
Job position :1
Job qualification
2. Thai nationality
3. Experience about Human Resource Management at least 2 years
4. Good relationship
92
Job description
Task of Human Resource Manager is take care, control, select, hiring and advice all
of employee for good job.
Job recruitment
interview about skill of talking and present by applicant show the technical for sale with
committee. And applicant should be look good personality for make reliability with customer.
4.8.5. Driver
Job position :5
Job qualification
1. Male age at least 24 years old
2. Permanent driving license
3. Thai nationality
4. Knowledge and Experience about driving least 2 years
93
Job description
Task of driver respond about delivery by transport the customer. Move them around
our amusement, communication with customer which place customer‟s want. Good car care
and well skill how to treat basic repair tired of pickup car. Do not drink in job time.
Job recruitment
amusement and post in department of employment in Chiang Rai which internet and office.
4.8.6. House keeper
Job position : 10
Job qualification
1. Female age at least 25 years old
2. Thai nationality
3. Well skill in cleaning
4. Well know and well experience how to use equipment and chemicals for cleaning.
Job description
Task of house keeper respond about cleaning all of product and anywhere in our
amusement. Arranged and decorated locations to be organized. Maintain the cleaning front of
94
store area. Always clean when dirt. Always clean the toilet. Care cleans all area of our
amusement. Police confer to customer.
Job recruitment
the job and check her job qualification. We will tell about salary, scope of work, and ask
about experience from working
4.8.7. Ticket Seller
Job position :4
Job qualification
2. Thai nationality
3. Live in Chiang Rai
Job description
Task of ticket seller respond about sold of amusement ticket, good relationship and
polite for customer. Report ticket sold for accountant every day.
95
Job recruitment
about experience from working.
4.8.8. Employees collect entrance ticket.
Job position :3
Job qualification
2. Thai nationality
Job description
Task of employees collect entrance tickets respond about check and collect the
amusement ticket before customer entrance, good relationship and polite for customer.
Job recruitment
96
4.8.9. Employees keep the player ticket
Job position : 16
Job qualification
2. Thai nationality
Job description
Task of employees keep the player ticket respond about check and collect the
amusement ticket before customer played, good relationship, polite for customer, and
customers care about the security of the players before machine work.
Job recruitment
97
4.8.10. Out sourcing
1). Security
- We must to have much security because they help to find loss items, catch a thief, to
see about safety of theme park.
- We hire 10 persons because we have a lot of area.
- Salary 7500 bath/person
- Duties
- Main entrance of theme park 1 person
- At ticket 1 person
- Back of the theme park 1 person
- The car park of theme park 2 person
We change between morning and night.
- Morning 06:00-18:00 pm.
- Night 18:00-06:00 pm.
Company of security
AMORN A M T SERVICE limited company {Juristic person}
Number of juristic: 25954600001
Address : 124 M.2 T. ta- sai district. Muang Chaing Rai 57000
Tel : 086-1816782
98
2). Nurse and assistance
We will have 2 nurses and 2 assistance for maintained customer
Salary 85 baht/hr 680 baht/day {especially in Chiang Rai}
They work at 10:00 am – 18:00 pm. provided have 2 groups work for every other day.
Why do we choose Mae Fah Luang hospital?
Because Mae Fah Luang hospital is a standard about process of maintain. They have a
modern instrument and new instrument.
3). Accounting and Legal company
We hired GM Accounting and Legal limited company for help, check and take
care about our accounting and legal. We contact the owner of this company Kun Meathar
Boonthipjampa tel. 089 923 3361 , address 105 soy charearnrat 1, Lardya road, Klongsarn,
Bangkok 10600 tel. 02 861 4965-66 Fax :02 8614096
Salary of this company is base 5,000 baht per mount
4.9.11. Salary
Job Position Salary Total

General Manager 1 20,000 20,000
Accountant 1 12,500 12,500
Seller and Marketer 1 14,000 14,000
Human Resources Manager 1 12,000 12,000
Driver 5 8,500 42,500
House keeper 10 9,000 90,000
Ticket Seller 4 8,000 32,000
Employees collect entrance tickets 3 8,000 24,000
Employees keep the player ticket 16 8,000 128,000
99
Outsource
Security 10 7,500 75,000
Nurse and assistance 4 10,200 40,800
Accounting and Legal company 1 5,000 5,000
Total 57 122,700 495,800
4.9. Depreciation
Residual Value
Investment Value Amount Total Depreciation
per year per month
Building 7,105,620 1 7,105,620 20 355,281.0 29,606.8
Computer 26,000 6 156,000 3 52,000.0 4,333.3
Equipment 747,534 413 747,534 5 149,506.8 12,458.9
Machine:
Tram 950,000 5 4,750,000 5 950,000.0 79,166.7
Millennium Force 4,421,666,522.76 1 4,421,666,523 5 884,333,304.6 73,694,442.0
Iron Dragon 707,706,895.64 1 707,706,896 5 141,541,379.1 11,795,114.9
Ferris wheel 23,974,281.10 1 23,974,281 5 4,794,856.2 399,571.4
Two Storey Carousel 62,177,382.12 1 62,177,382 5 12,435,476.4 1,036,289.7
Zamperla Drop Tower 49,075,057.00 1 49,075,057 5 9,815,011.4 817,917.6
Wisdom Sizzler 28,364,909.83 1 28,364,910 5 5,672,982.0 472,748.5
Tivoli Spinout 61,995,042.12 1 61,995,042 5 12,399,008.4 1,033,250.7
Water Coaster 101,170,623.13 1 101,170,623 5 20,234,124.6 1,686,177.1
Air Hockey Vending Machine 42,600.00 2 85,200 5 17,040.0 1,420.0
Beverage vending machine 270,600.00 2 541,200 5 108,240.0 9,020.0
Snack & Beverage Vending 370,600.00 2 741,200 5 148,240.0 12,353.3
Machine
Soccer Table Vending Machine 65,600.00 2 131,200 5 26,240.0 2,186.7
Pool Table Vending Machine 120,600.00 2 241,200 5 48,240.0 4,020.0
Total machine 5,457,950,713.7 23 5,462,620,714 70 1,092,524,143 91,043,679
Total 5,465,829,868 443 5,470,629,868 98 1,093,080,931 91,090,078
100
4.10. Conclusion
Our amusement creates area for customer comfortable and provides best service for
customer begins their walk in to our amusement. Because we want to customer satisfy and
impress in our service and product.
About our product we import product from relieve company and some of product is
famous that can attract our customer to come.
In the way of hiring we provide salary more than salary base of Chiang Rai province
and we hiring relieve company to take care our accounting. All of employee are from Chiang
Rai that follow our vision.
101
Chapter 5 Financial Analysis

102
5.1. Budget
Land 28,500,000
Building 7,105,620
Equipment 776,171
Supplies 10,655
Plant 386,500
Table 56,900
Tram 4,750,000
Mascot 17,500
Machine Purchase 5,457,870,714
Shirt 22,000
Electric 38,850
Water 8,100
Company Register 8,350
Total Cost of Project 5,499,551,360
For establish O-Ver land amusement total cost for this project about 5,499,551,360
baht, thus we need to cash investment in amount 5,500,000,000 baht , reason that we don‟t
want loan because to reduce account payable or interest rate .
5.2. Financial statement
5.2. 1. Income Statement

Income statement is the importance statement for the company that informs the
information about the performance of the company. The number that is very importance for
concerning is in the bottom line which is the net income
Explanation for data in the income statement
Sale, the data of sale in the income statement from the sale in the sale forecast in
chapter 3 for the sale, we estimate to increase about 10 % in every year
Cost of goods sold the data in the chapter 4.
Gross margin, the gross margin is the initial profit from sale that including only the
deduction of the cost of goods sold.
Marketing expense, is the expense that use for encourage the sale from the marketing
expense in chapter 3.
Administrative expense is the expense that use in the management that including
salary of the employee, utility expense, insurance expense, office supply, rental land,
103
property tax expense, other administrative expense, and the administrative depreciation detail
in the chapter 4
Insurance is important for our company and employees we pay for the Social Security
Fund amount 24,540 per month for register Employers with employees from one or more
persons to be registered employers. Registered with the employees to be insured within 30
days, and when they get new employees up new employee must notify the Registrar within
30 days as well, employees who began working age under 15 years of age and not more than
60 years of age and work in establishments with employees from one or more persons.
Subsidy payments of employers and employees must to pay every month to the Social
Security Fund.
Employers and employees will pay 5% of employee salaries in every month. Social
security insurance will guarantee to Death, Disability cases, Maternity cases, Illness,
Experiencing harm, Unemployment, and Child welfare cases. Employers and employees
must be submitted to the Social Security fund every month. Based on the wages which the
employee received which is determined by the base monthly wage is 1,650 baht per month
minimum most months at 15,000 Baht. (สานักงานประกันสังคม)
Rate of social Total expense

Detail Salary(month) security insurance of social
5% security
security insurance
490,800 5% 24,540
Administrative expense
Property tax expense, the data of the property tax expense is imported from the
chapter 4.
Facia tax expense, the data of the facia tax expense is imported from the chapter 4.
Earnings before interest and tax (EBIT), is the profit after deduction all of expense
except financial activity and tax. This represent that how much the profit that company can
generate before pay for tax and interest that reflect the earning performance of the company
104
Estimate Income Statement
Happy Happy Company
Year 1
Item Beginning January February March April May June July August September October November December
Revenue: Sale 41,639,674 15,899,330 11,735,363 33,610,272 28,533,142 31,071,707 25,637,889 28,520,423 15,899,330 30,061,154 48,919,973 68,591,552
Less Cost of good sold 5,457,870,714 5,416,231,040 5,400,331,710 5,388,596,347 5,354,986,075 5,326,452,933 5,295,381,226 5,269,743,337 5,241,222,914 5,225,323,584 5,195,262,430 5,146,342,457 5,077,750,905
Food counter rent 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
- - - - - - - - - - - -
Gross margin 5,374,581,366 5,384,422,380 5,376,850,984 5,321,365,803 5,297,909,791 5,264,299,519 5,244,095,448 5,212,692,491 5,209,414,254 5,165,191,276 5,097,412,484 5,009,149,353
Less: Operating
Expense
Marketing 33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620
Salary 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800
Plant 386,500
Mascot 17,500
Staff Shirt 22,000
Table 56,900
Tram 6,650,000
Mantenance 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Equipment 747,534
Supply 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598
Insurances 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540
Electric 38,850
Water 8,100
Internet 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490
Company register 8,350
Total Operating
7,935,734 570,048 566,988 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048
expenses
Earning Before
- - - - - - - - - - - - -
Interest and Tax 7,935,734 5,375,151,414 5,384,989,368 5,377,418,032 5,321,932,851 5,298,476,839 5,264,866,567 5,244,662,496 5,213,259,539 5,209,981,302 5,165,758,324 5,097,979,532 5,009,716,401
(EBIT)
Less: Income Tax
(30%)
Facia Tax 12,000 12,000 12,000 9,000 9,000 9,000 6,000 6,000 6,000 3,000 3,000 3,000
- - - - - - - - - - - - -
Net Income 7,935,734 5,375,163,414 5,385,001,368 5,377,430,032 5,321,941,851 5,298,485,839 5,264,875,567 5,244,668,496 5,213,265,539 5,209,987,302 5,165,761,324 5,097,982,532 5,009,719,401
105
Year 2
Revenue: Sale 45,803,641 17,489,263 12,908,899 36,971,299 31,386,456 34,178,878 28,201,678 31,372,465 17,489,263 33,067,269 53,811,970 75,450,708
Less Cost of good

5,077,750,905 5,031,947,264 5,014,458,001 5,001,549,102 4,964,577,803 4,933,191,347 4,899,012,469 4,870,810,791 4,839,438,326 4,821,949,063 4,788,881,794 4,735,069,824 4,659,619,116
sold
- - - - - - - - - - -
Gross margin - 4,986,133,623
4,996,958,738 4,988,630,203 4,927,596,504 4,901,794,891 4,864,823,591 4,842,599,113 4,808,055,861 4,804,449,800 4,755,804,525 4,681,247,854 4,584,158,408
Less: Operating
Expense
Marketing 33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620
Salary 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800
Mantenance 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Supply 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598
Insurances 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540
Internet 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490
Total Operating
- 570,048 566,988 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048
expenses
Earning Before
- - - - - - - - - - -
Interest and Tax - - 4,986,703,671
4,997,525,726 4,989,197,251 4,928,163,552 4,902,361,939 4,865,390,639 4,843,166,161 4,808,622,909 4,805,016,848 4,756,371,573 4,681,814,902 4,584,725,456
(EBIT)
Less: Income Tax
- - - - - - - - - - -
(30%)
Facia Tax 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
- - - - - - - - - - -
Net Income - - 4,986,699,671
4,997,521,726 4,989,193,251 4,928,159,552 4,902,357,939 4,865,386,639 4,843,162,161 4,808,618,909 4,805,012,848 4,756,367,573 4,681,810,902 4,584,721,456
Year 3
Revenue: Sale 50,384,005 19,238,189 14,199,789 40,668,429 34,525,102 37,596,766 31,021,846 34,509,711 19,238,189 36,373,996 59,193,167 82,995,778
Less Cost of good

4,659,619,116 4,609,235,111 4,589,996,922 4,575,797,133 4,535,128,704 4,500,603,602 4,463,006,836 4,431,984,990 4,397,475,279 4,378,237,090 4,341,863,094 4,282,669,927 4,199,674,149
sold
- - - - - - - - - - -
Gross margin - 4,558,841,106
4,570,748,733 4,561,587,344 4,494,450,275 4,466,068,500 4,425,400,070 4,400,953,144 4,362,955,568 4,358,988,901 4,305,479,098 4,223,466,760 4,116,668,371
Less: Operating
Expense
Marketing 33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620
Salary 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800
Mantenance 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Equipment
Supply 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598
Insurances 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540
Internet 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490
Total Operating
- 570,048 566,988 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048
expenses
Earning Before
- - - - - - - - - - -
4,571,315,721 4,562,154,392 4,495,017,323 4,466,635,548 4,425,967,118 4,401,520,192 4,363,522,616 4,359,555,949 4,306,046,146 4,224,033,808 4,117,235,419
(EBIT)
Less: Income Tax
-
(30%)
Facia Tax 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
- - - - - - - - - - -
Net Income - - 4,559,415,154
4,571,319,721 4,562,158,392 4,495,021,323 4,466,639,548 4,425,971,118 4,401,524,192 4,363,526,616 4,359,559,949 4,306,050,146 4,224,037,808 4,117,239,419
106
Year 4
Revenue: Sale 55,422,406 21,162,008 15,619,768 44,735,272 37,977,612 41,356,442 34,124,030 37,960,682 21,162,008 40,011,396 65,112,483 91,295,356
Less Cost of good

4,199,674,149 4,144,251,743 4,123,089,735 4,107,469,967 4,062,734,695 4,024,757,083 3,983,400,641 3,949,276,611 3,911,315,929 3,890,153,921 3,850,142,525 3,785,030,042 3,693,734,686
sold
- - - - - - - - - - -
Gross margin - 4,088,819,337
4,101,917,727 4,091,840,199 4,017,989,423 3,986,769,471 3,942,034,199 3,915,142,581 3,873,345,247 3,868,981,913 3,810,121,129 3,719,907,559 3,602,429,330
Less: Operating
Expense
Marketing 33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620
Salary 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800
Mantenance 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Supply 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598
Insurances 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540
Internet 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490
Total Operating
- 570,048 566,988 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048
expenses
Earning Before
- - - - - - - - - - -
4,102,484,715 4,092,407,247 4,018,556,471 3,987,336,519 3,942,601,247 3,915,709,629 3,873,912,295 3,869,548,961 3,810,688,177 3,720,474,607 3,602,996,378
(EBIT)
Less: Income Tax
-
(30%)
Facia Tax 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
- - - - - - - - - - -
Net Income - - 4,089,393,385
4,102,488,715 4,092,411,247 4,018,560,471 3,987,340,519 3,942,605,247 3,915,713,629 3,873,916,295 3,869,552,961 3,810,692,177 3,720,478,607 3,603,000,378
Year 5
Revenue: Sale 60,964,646 23,278,209 17,181,745 49,208,799 41,775,374 45,492,086 37,536,433 41,756,751 23,278,209 44,012,535 71,623,732 100,424,892
Less Cost of good sold 3,693,734,686 3,632,770,040 3,609,491,831 3,592,310,086 3,543,101,287 3,501,325,913 3,455,833,827 3,418,297,394 3,376,540,643 3,353,262,434 3,309,249,899 3,237,626,167 3,137,201,275
- - - - - - - - - -
Gross margin - 3,571,795,394 - 3,586,203,622
3,575,118,341 3,493,882,488 3,459,540,539 3,410,331,741 3,380,750,961 3,334,773,892 3,329,974,225 3,265,227,364 3,165,992,435 3,036,766,383
Less: Operating
Expense
Marketing 33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620
Salary 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800
Mantenance 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Equipment
Supply 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598
Insurances 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540
Internet 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490
Total Operating
- 570,048 566,988 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048
expenses
Earning Before
- - - - - - - - - -
Interest and Tax - - 3,572,365,442 - 3,586,770,610
3,575,685,389 3,494,449,536 3,460,107,587 3,410,898,789 3,381,318,009 3,335,340,940 3,330,541,273 3,265,794,412 3,166,559,483 3,037,333,431
(EBIT)
Less: Income Tax

-
(30%)
Facia Tax 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
- - - - - - - - - -
Net Income - - 3,572,369,442 - 3,586,774,610
3,575,689,389 3,494,453,536 3,460,111,587 3,410,902,789 3,381,322,009 3,335,344,940 3,330,545,273 3,265,798,412 3,166,563,483 3,037,337,431
107
5.2.2. Statement of Cash flow

The cash flow statement is the statement that show the movement of cash that cash
inflow and cash outflow in all of activities of the business that including operating activity,
selling and administrative activity, investment activity, and cash flow from financing activity.
Estimate Statement of Cash Flow
Happy Happy Company
Year 1
Beginning January February March April May June July August September October November December
Cash received:
Sale 41,639,674 15,899,330 11,735,363 33,610,272 28,533,142 31,071,707 25,637,889 28,520,423 15,899,330 30,061,154 48,919,973 68,591,552
Total Cash 41,649,674 15,909,330 11,745,363 33,620,272 28,543,142 31,081,707 25,647,889 28,530,423 15,909,330 30,071,154 48,929,973 68,601,552
Cash Payment:
Rides Purchase 5,456,130,714
Vending Machine Purchase 1,740,000
Marketing Expense 33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620
Salary Expense 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800
Insurance Expense 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540
Income Tax Expense 2,188,053,061 2,191,800,795 2,188,916,477 2,167,779,265 2,158,843,642 2,146,039,729 2,138,342,940 2,126,379,909 2,125,131,057 2,108,284,208 2,082,463,716 2,048,839,666
Value Add Tax Expense 382,909,286 383,565,139 383,060,384 379,361,371 377,797,637 375,556,953 374,210,014 372,116,484 371,897,935 368,949,736 364,431,150 358,546,942
Facia Tax Expense 12,000 12,000 12,000 9,000 9,000 9,000 6,000 6,000 6,000 3,000 3,000 3,000
Mascot Expense 17,500
Staff Shirt Expense 22,000
Plant Expense 386,500
Table Expense 56,900
Tram Expense 6,650,000
Mantenance Expense 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Equipment Expense 747,534
Supply Expense 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598
Electric Expense 38,850
Water Expense 8,100
Internet Expense 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490
Company Register Expense 8,350
Total Cash Payment 5,465,806,448 2,571,544,395 2,575,944,922 2,572,555,909 2,547,716,684 2,537,217,327 2,522,172,730 2,513,126,002 2,499,069,441 2,497,602,040 2,477,803,992 2,447,464,914 2,407,956,656
- - - - - - - - - - - -
Net Cash - 2,470,539,018
5,465,806,448 2,529,894,721 2,560,035,592 2,560,810,546 2,514,096,412 2,508,674,185 2,491,091,023 2,487,478,113 2,481,692,710 2,447,732,838 2,398,534,941 2,339,355,104
108
Year 2
Cash received:
Sale 45,803,641 17,489,263 12,908,899 36,971,299 31,386,456 34,178,878 28,201,678 31,372,465 17,489,263 33,067,269 53,811,970 75,450,708
Total Cash 45,813,641 17,499,263 12,918,899 36,981,299 31,396,456 34,188,878 28,211,678 31,382,465 17,499,263 33,077,269 53,821,970 75,460,708
Cash Payment:
Salary Expense 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800
Supply Expense 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598
Total Cash Payment - 2,397,659,787 2,402,500,816 2,398,772,893 2,371,453,047 2,359,903,753 2,343,354,695 2,333,406,595 2,317,944,378 2,316,330,237 2,294,555,685 2,261,182,699 2,217,723,614
- - - - - - - - - - -
Net Cash - - 2,286,561,913
2,351,846,146 2,385,001,553 2,385,853,994 2,334,471,748 2,328,507,297 2,309,165,817 2,305,194,917 2,298,830,974 2,261,478,416 2,207,360,729 2,142,262,906
Year 3
Cash received:
Sale 50,384,005 19,238,189 14,199,789 40,668,429 34,525,102 37,596,766 31,021,846 34,509,711 19,238,189 36,373,996 59,193,167 82,995,778
Total Cash 50,394,005 19,248,189 14,209,789 40,678,429 34,535,102 37,606,766 31,031,846 34,519,711 19,248,189 36,383,996 59,203,167 83,005,778
Cash Payment:
Salary Expense 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800
Supply Expense 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598
- - - - - - - - - - -
Net Cash - - 2,084,189,298
2,156,001,512 2,192,472,910 2,193,410,586 2,136,890,116 2,130,329,218 2,109,053,592 2,104,685,602 2,097,685,263 2,056,597,450 1,997,067,994 1,925,460,390
109
Year 4
Cash received:
Sale 55,422,406 21,162,008 15,619,768 44,735,272 37,977,612 41,356,442 34,124,030 37,960,682 21,162,008 40,011,396 65,112,483 91,295,356
Total Cash 55,432,406 21,172,008 15,629,768 44,745,272 37,987,612 41,366,442 34,134,030 37,970,682 21,172,008 40,021,396 65,122,483 91,305,356
Cash Payment:
Salary Expense 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800
Supply Expense 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598
- - - - - - - - - - -
Net Cash - - 1,861,579,420
1,940,572,414 1,980,691,402 1,981,722,838 1,919,550,320 1,912,333,334 1,888,930,144 1,884,125,355 1,876,424,982 1,831,228,386 1,765,745,986 1,686,977,621
Year 5
Cash received:
Sale 60,964,646 23,278,209 17,181,745 49,208,799 41,775,374 45,492,086 37,536,433 41,756,751 23,278,209 44,012,535 71,623,732 100,424,892
Total Cash 60,974,646 23,288,209 17,191,745 49,218,799 41,785,374 45,502,086 37,546,433 41,766,751 23,288,209 44,022,535 71,633,732 100,434,892
Cash Payment:
Salary Expense 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800
Supply Expense 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598
- - - - - - - - - - -
Net Cash - - 1,616,708,554
1,703,600,407 1,747,731,743 1,748,866,314 1,680,476,544 1,672,537,859 1,646,794,350 1,641,509,083 1,633,038,673 1,583,322,419 1,511,291,777 1,424,646,575
110
5.2.3. Estimate Balance Sheet

In balance sheet part include the data of asset, debt share and owner at the ending of every month.
Estimate Balance Sheet
Happy Happy Company
Year 1
January February March April May June July August September October November December
Current Asset
- - - - - - - - - - - -
Cash
2,529,894,721 2,560,035,592 2,560,810,546 2,514,096,412 2,508,674,185 2,491,091,023 2,487,478,113 2,470,539,018 2,481,692,710 2,447,732,838 2,398,534,941 2,339,355,104
Fixed Asset
Land 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000
Building 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620
Tram 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000
Other Asset
Table 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900
Mascot 17,501 17,502 17,503 17,504 17,505 17,506 17,507 17,508 17,509 17,510 17,511 17,512
Plant and Equipment 666,790 666,791 666,792 666,793 666,794 666,795 666,796 666,797 666,798 666,799 666,800 666,801
Less: Accumulate
Depreciation
Building 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607
Computer 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333
Equipment 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936
Machine 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679
- - - - - - - - - - - -
Total Asset
2,579,888,465 2,610,029,334 2,610,804,286 2,564,090,150 2,558,667,921 2,541,084,757 2,537,471,845 2,520,532,748 2,531,686,438 2,497,726,564 2,448,528,665 2,389,348,826
LIABITIES
Current Liabilities
Account Payable
Salaries Payable
Total Liabilities
OWNERS' EQUITY
- - - - - - - - - - - -
Capital
2,579,888,465 2,610,029,334 2,610,804,286 2,564,090,150 2,558,667,921 2,541,084,757 2,537,471,845 2,520,532,748 2,531,686,438 2,497,726,564 2,448,528,665 2,389,348,826
- - - - - - - - - - - -
Total Owners' Equity
2,579,888,465 2,610,029,334 2,610,804,286 2,564,090,150 2,558,667,921 2,541,084,757 2,537,471,845 2,520,532,748 2,531,686,438 2,497,726,564 2,448,528,665 2,389,348,826
Total Liability and - - - - - - - - - - - -

Owners' Equity 2,579,888,465 2,610,029,334 2,610,804,286 2,564,090,150 2,558,667,921 2,541,084,757 2,537,471,845 2,520,532,748 2,531,686,438 2,497,726,564 2,448,528,665 2,389,348,826
111
Year 2
Current Asset
- - - - - - - - - - - -
Cash
2,351,846,146 2,385,001,553 2,385,853,994 2,334,471,748 2,328,507,297 2,309,165,817 2,305,194,917 2,286,561,913 2,298,830,974 2,261,478,416 2,207,360,729 2,142,262,906
Fixed Asset
Land 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000
Building 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620
Tram 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000
Other Asset
Table 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900
Mascot 17,501 17,502 17,503 17,504 17,505 17,506 17,507 17,508 17,509 17,510 17,511 17,512
Less: Accumulate
Depreciation
Building 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607
Computer 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333
Equipment 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936
Machine 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679
- - - - - - - - - - - -
Total Asset
2,401,839,890 2,434,995,295 2,435,847,734 2,384,465,486 2,378,501,033 2,359,159,551 2,355,188,649 2,336,555,643 2,348,824,702 2,311,472,142 2,257,354,453 2,192,256,628
LIABITIES
Current Liabilities
Account Payable
Salaries Payable
Total Liabilities
OWNERS' EQUITY
- - - - - - - - - - - -
Capital
2,401,839,890 2,434,995,295 2,435,847,734 2,384,465,486 2,378,501,033 2,359,159,551 2,355,188,649 2,336,555,643 2,348,824,702 2,311,472,142 2,257,354,453 2,192,256,628
- - - - - - - - - - - -
2,401,839,890 2,434,995,295 2,435,847,734 2,384,465,486 2,378,501,033 2,359,159,551 2,355,188,649 2,336,555,643 2,348,824,702 2,311,472,142 2,257,354,453 2,192,256,628

Owners' Equity 2,401,839,890 2,434,995,295 2,435,847,734 2,384,465,486 2,378,501,033 2,359,159,551 2,355,188,649 2,336,555,643 2,348,824,702 2,311,472,142 2,257,354,453 2,192,256,628
112
Year 3
Current Asset
- - - - - - - - - - - -
Cash
2,156,001,512 2,192,472,910 2,193,410,586 2,136,890,116 2,130,329,218 2,109,053,592 2,104,685,602 2,084,189,298 2,097,685,263 2,056,597,450 1,997,067,994 1,925,460,390
Fixed Asset
Land 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000
Building 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620
Tram 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000
Other Asset
Table 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900
Mascot 17,501 17,502 17,503 17,504 17,505 17,506 17,507 17,508 17,509 17,510 17,511 17,512
Less: Accumulate
Depreciation
Building 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607
Computer 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333
Equipment 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936
Machine 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679
- - - - - - - - - - - -
Total Asset
2,205,995,256 2,242,466,652 2,243,404,326 2,186,883,854 2,180,322,954 2,159,047,326 2,154,679,334 2,134,183,028 2,147,678,991 2,106,591,176 2,047,061,718 1,975,454,112
LIABITIES
Current Liabilities
Account Payable
Salaries Payable
Total Liabilities
OWNERS' EQUITY
- - - - - - - - - - - -
Capital
2,205,995,256 2,242,466,652 2,243,404,326 2,186,883,854 2,180,322,954 2,159,047,326 2,154,679,334 2,134,183,028 2,147,678,991 2,106,591,176 2,047,061,718 1,975,454,112
- - - - - - - - - - - -
2,205,995,256 2,242,466,652 2,243,404,326 2,186,883,854 2,180,322,954 2,159,047,326 2,154,679,334 2,134,183,028 2,147,678,991 2,106,591,176 2,047,061,718 1,975,454,112

Owners' Equity 2,205,995,256 2,242,466,652 2,243,404,326 2,186,883,854 2,180,322,954 2,159,047,326 2,154,679,334 2,134,183,028 2,147,678,991 2,106,591,176 2,047,061,718 1,975,454,112
113
Year 4
Current Asset
- - - - - - - - - - - -
Cash
1,940,572,414 1,980,691,402 1,981,722,838 1,919,550,320 1,912,333,334 1,888,930,144 1,884,125,355 1,861,579,420 1,876,424,982 1,831,228,386 1,765,745,986 1,686,977,621
Fixed Asset
Land 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000
Building 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620
Tram 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000
Other Asset
Table 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900
Mascot 17,501 17,502 17,503 17,504 17,505 17,506 17,507 17,508 17,509 17,510 17,511 17,512
Less: Accumulate
Depreciation
Building 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607
Computer
Equipment 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936
Machine 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679
- - - - - - - - - - - -
Total Asset
1,990,561,825 2,030,680,811 2,031,712,245 1,969,539,725 1,962,322,737 1,938,919,545 1,934,114,754 1,911,568,817 1,926,414,377 1,881,217,779 1,815,735,377 1,736,967,010
LIABITIES
Current Liabilities
Account Payable
Salaries Payable
Total Liabilities
OWNERS' EQUITY
- - - - - - - - - - - -
Capital
1,990,561,825 2,030,680,811 2,031,712,245 1,969,539,725 1,962,322,737 1,938,919,545 1,934,114,754 1,911,568,817 1,926,414,377 1,881,217,779 1,815,735,377 1,736,967,010
- - - - - - - - - - - -
1,990,561,825 2,030,680,811 2,031,712,245 1,969,539,725 1,962,322,737 1,938,919,545 1,934,114,754 1,911,568,817 1,926,414,377 1,881,217,779 1,815,735,377 1,736,967,010

Owners' Equity 1,990,561,825 2,030,680,811 2,031,712,245 1,969,539,725 1,962,322,737 1,938,919,545 1,934,114,754 1,911,568,817 1,926,414,377 1,881,217,779 1,815,735,377 1,736,967,010
114
Year 5
Current Asset
- - - - - - - - - - - -
Cash
1,703,600,407 1,747,731,743 1,748,866,314 1,680,476,544 1,672,537,859 1,646,794,350 1,641,509,083 1,616,708,554 1,633,038,673 1,583,322,419 1,511,291,777 1,424,646,575
Fixed Asset
Land 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000
Building 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620
Tram 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000
Other Asset
Table 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900
Mascot 17,501 17,502 17,503 17,504 17,505 17,506 17,507 17,508 17,509 17,510 17,511 17,512
Less: Accumulate
Depreciation
Building 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607
Computer
Equipment 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936
Machine 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679
- - - - - - - - - - - -
Total Asset
1,753,589,818 1,797,721,152 1,798,855,721 1,730,465,949 1,722,527,262 1,696,783,751 1,691,498,482 1,666,697,951 1,683,028,068 1,633,311,812 1,561,281,168 1,474,635,964
LIABITIES
Current Liabilities
Account Payable
Salaries Payable
Total Liabilities
OWNERS' EQUITY
- - - - - - - - - - - -
Capital
1,753,589,818 1,797,721,152 1,798,855,721 1,730,465,949 1,722,527,262 1,696,783,751 1,691,498,482 1,666,697,951 1,683,028,068 1,633,311,812 1,561,281,168 1,474,635,964
- - - - - - - - - - - -
1,753,589,818 1,797,721,152 1,798,855,721 1,730,465,949 1,722,527,262 1,696,783,751 1,691,498,482 1,666,697,951 1,683,028,068 1,633,311,812 1,561,281,168 1,474,635,964

Owners' Equity 1,753,589,818 1,797,721,152 1,798,855,721 1,730,465,949 1,722,527,262 1,696,783,751 1,691,498,482 1,666,697,951 1,683,028,068 1,633,311,812 1,561,281,168 1,474,635,964
115
5.3. NPV analysis

For the end of year 5 the NPV will be negative to -13,838,466,460.82baht for 60
month and after year 11 can get the profit and get payback at the discount rate 5% per year.
5.4. Internal rate return

The rate that measure the internal return for this project Internal rate return of O-Ver
land equal to 24% per year or 2% per month.
5.5. Conclusion
O-ver land will have the fund by cash from investor. The overall of 3 financial
statement which are income statement, cash flow statement, and the balance sheet show the
number that quite good that represent higher in net income, the good liquidity that
represented in the cash flow statement, and the strong financial in the balance sheet . And in
the ratio analysis also give the percentage that not well the NPV which negative, the IRR
represent the satisfaction number that higher than the interest rate.
116
Chapter 6 Risk Management

117
Risk Management
Risk means the probability of error damages leaking waste or unwanted events. This
may happen in the future and the impact or the operation does not suffer. Achievement of the
objectives and goals of the organization in strategic operations, finance and administration,
which may be positive with time. By measuring the impact from received and the probability
(Likelihood) of the event. Risks can be classified into 4 styles.
1. Strategic Risk
2. Operational Risk
3. Financial Risk
4. Hazard Risk (สานักงานปลัดกระทรวงมหาดไทย)
And we explain how to solve any risk that will happen in the real life of our amusement as;
6.1. Strategic Risk

6.1.1. Business Risk
The business risk of the amusement is high risk because this business must to have
a lot of money for repair the equipments, hire a lot of employees and experts of the
amusement and update to buy new equipments. The methods of solving the problems are we
must to have a lot of money to support our amusement so money is very important for doing
business
6.1.2. Political Risk

The political risks are the important factor for the amusement. It‟s depend on the
management, encourage, conflict of the government. So we think that he political risks have
the effect to our amusement because if Thailand has demonstrate, it can make Thailand will
not be credible to other countries and not safe for the amusement and our customers. We
cannot control the political risk because it‟s a risk that the freedom to experiment but
amusement will tracking the political news both in Thailand and other countries for cope and
find the ways to solve the immediate problem.
118
6.1.3. Economics Risk

Economic risk has many effects to the amusement. If that‟s economic or Chiang rai
provinces are low, it has effect to the customers‟ behavior because the customers want to save
their money so they will not going to our amusement. We thing to every business to want a
high economic and growth in the positive way, because it can make our business and other
get more revenues, so we must to know the economic news of Thailand and international.
6.1.4. Social Risk

For the social risk, we must think about the location such as if we located near the
community the amusement will be annoy the local people around the amusement. So in the
future it can make the problem for the amusement. We think the social risk of our amusement
is in the low level because our amusement opens in 10:00 – 18:00.
6.1.5. Technological Risk

The technology risks have the advantage and disadvantage to the amusement. So the
amusement must to use high technology because it‟s can make revenue and customer for the
amusement. But disadvantage of technology have a effect to amusement business such as the
mistakes or the problems of the amusement machines. For our amusement, we thing that the
technology risks are low risk level because our amusement can control the technology risk so
we have the engineers whose always control and development, it can reduce the accident
from technology risk.
6.1.6. Customer Risk

The customer risk of our amusement in high season, we have the customer more than
low season. It doesn‟t mean every customer will come to our amusement so we must to
cooperate with Central, Big C to promote amusement. It‟s may be has discount for the
customer those buy the product in that supermarket in the price that we set. In the low season
we will give the free ticket for the local people to support the tourism in the province.
119
6.1.7. Competitor Risk

Competitor risk of the amusement in Thailand is in the low level because the
amusement in Thailand are not much such as Dream World, Siam park, Pattaya park. So
Overland is the first amusement in the northern of Thailand and Overland has many
amusement machines so we have the Millennium Force is the amusement machine that the
most sensitivity of the world. It can make the Overland is of interest to tourists. But we may
be disadvantaged in that we are newly opened. Therefore our target market is the people
whose like the excitement and the travelers who visit to Chiangrai because nowadays the
northern of Thailand is popular and Chiangrai is the new destination for the travelers.
6.2. Operational Risk

Risk happens during work or process of the firm in which service and we can solve
that any risk by:
6.3. Financial Risk

This risk happens in which of any financial high impact and high risk and we will
solve that risk by:
Accounting standard risk is a risk that the company may suffer because of accounting
errors don‟t comply with accounting standards and financial reporting risk is a risk that the
company may make financial reporting incorrect this may cause investors or those involved
understands the error.
We solve this risk by hired GM Accounting and Legal limited company for help us
although we have accountant in our office but for sure and reduce financial risk.
For estimate financial risk we have 2 cases

Case 1 sale decrease 2%, 5% and 7.5%
Case 2 expenses increase 2%, 5% and 7.5%
120
For case 1 sale decreases

Sale decrease 2%
Income statement Beginning Year 1 Year 2 Year 3 Year 4 Year 5
Sale
372,517,411.8 392,360,801.7 450,746,068.6 474,756,570.4 545,402,742.8
Cost of goods sold
5,457,870,714 5,085,353,302 4,692,992,500 4,242,246,432 3,767,489,861 3,222,087,118
- - - - -
Gross margin
5,085,353,302 4,300,631,698 3,791,500,363 3,292,733,291 2,676,684,376
Operating expense 1,107,829,910 1,099,894,176 1,099,894,176 1,099,894,176 1,099,894,176
- - - - -
EBIT
6,193,183,212 5,400,525,874 4,891,394,539 4,392,627,467 3,776,578,552
Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196
- - - - -
Net income
36,356,370,709 33,408,410,558 30,528,399,921 27,421,665,618 23,936,852,748
Cash Flow
Year 1 Year 2 Year 3 Year 4 Year 5
Statement
Cash receive
372,517,411.8 392,360,801.7 450,746,068.6 474,756,570.4 545,402,742.8
Cash payment 35,635,981,460 28,014,788,199 25,643,908,898 23,035,941,665 20,167,177,709
- - - - -
Net cash
35,263,464,048.2 27,622,427,397.3 25,193,162,829.4 22,561,185,094.6 19,621,774,966.2
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5
Asset
- - - - -
Cash
35,263,464,048.2 27,622,427,397.3 25,193,162,829.4 22,561,185,094.6 19,621,774,966.2
Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620
Other 741,189 741,189 741,189 741,189 741,189
- - - - -
Total asset
35,222,367,239.2 27,581,330,588.3 25,152,066,020.4 22,520,088,285.6 19,580,678,157.2
Liability + Equity
Account Payable
- - - - -
Capital
35,222,367,239.2 27,581,330,588.3 25,152,066,020.4 22,520,088,285.6 19,580,678,157.2
Total Liability + - - - - -
Equity 35,222,367,239.2 27,581,330,588.3 25,152,066,020.4 22,520,088,285.6 19,580,678,157.2
Sale decrease 5%
Income statement Year 1 Year 2 Year 3 Year 4 Year 5
Sale
361,113,817.6 380,349,756.8 436,947,719.6 460,223,206.0 528,706,740.5
Cost of goods sold
5,457,870,714 5,096,756,896 4,716,407,139 4,279,459,420 3,819,236,214 3,290,529,473
- - - - -
Gross margin
5,096,756,896 4,336,057,383 3,842,511,700 3,359,013,008 2,761,822,733
- - - - -
EBIT
6,204,586,806 5,435,951,559 4,942,405,876 4,458,907,184 3,861,716,909
Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196
- - - - -
Net income
36,367,774,303 33,443,836,243 30,579,411,258 27,487,945,335 24,021,991,105
121
Cash Flow
Statement
Cash receive
361,113,817.6 380,349,756.8 436,947,719.6 460,223,206.0 528,706,740.5
Cash payment 35,635,981,460 28,014,788,199 25,643,908,898 23,035,941,665 20,167,177,709
- - - - -
Net cash
35,274,867,642.4 27,634,438,442.3 25,206,961,178.4 22,575,718,459.0 19,638,470,968.6
Asset
- - - - -
Cash
35,274,867,642.4 27,634,438,442.3 25,206,961,178.4 22,575,718,459.0 19,638,470,968.6
Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620
Other 741,189 741,189 741,189 741,189 741,189
- - - - -
Total asset
35,233,770,833.4 27,593,341,633.3 25,165,864,369.4 22,534,621,650.0 19,597,374,159.6
Liability + Equity
Account Payable
- - - - -
Capital
35,233,770,833.4 27,593,341,633.3 25,165,864,369.4 22,534,621,650.0 19,597,374,159.6
Equity 35,233,770,833.4 27,593,341,633.3 25,165,864,369.4 22,534,621,650.0 19,597,374,159.6
Sale decrease 7.5%

Income statement Year 1 Year 2 Year 3 Year 4 Year 5
Sale
408,628,793.6 430,395,777.4 494,440,840.6 520,778,891.0 598,273,416.8
Cost of goods sold
5,457,870,714 5,049,241,920.10 4,618,846,142.73 4,124,405,302.13 3,603,626,411.13 3,005,352,994.30
- - - - -
Gross margin
5,049,241,920 4,188,450,365 3,629,964,462 3,082,847,520 2,407,079,577
- - - - -
EBIT
6,157,071,830 5,288,344,541 4,729,858,638 4,182,741,696 3,506,973,753
Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196
- - - - -
Net income
36,320,259,327 33,296,229,225 30,366,864,020 27,211,779,847 23,667,247,949
Cash Flow
Statement
Cash receive
408,628,793.6 430,395,777.4 494,440,840.6 520,778,891.0 598,273,416.8
Cash payment 35,635,981,460 28,014,788,199 25,643,908,898 23,035,941,665 20,167,177,709
- - - - -
Net cash
35,227,352,666.4 27,584,392,421.6 25,149,468,057.4 22,515,162,774.0 19,568,904,292.2
Asset
- - - - -
Cash
35,227,352,666.4 27,584,392,421.6 25,149,468,057.4 22,515,162,774.0 19,568,904,292.2
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Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620

Other 741,189 741,189 741,189 741,189 741,189
- - - - -
Total asset
35,186,255,857.4 27,543,295,612.6 25,108,371,248.4 22,474,065,965.0 19,527,807,483.2
Liability + Equity
Account Payable
- - - - -
Capital
35,186,255,857.4 27,543,295,612.6 25,108,371,248.4 22,474,065,965.0 19,527,807,483.2
Equity 35,186,255,857.4 27,543,295,612.6 25,108,371,248.4 22,474,065,965.0 19,527,807,483.2
For case 2 Expense Increase

Expenses increase 2%
Income
Beginning Year 1 Year 2 Year 3 Year 4 Year 5
statement
Sale 362,018,865 398,220,752 438,042,827 481,847,109 530,031,820
Cost of goods sold

5,457,870,714 5,095,851,849 4,697,631,097 4,259,588,270 3,777,741,161 3,247,709,341
- - - - -
Gross margin
5,095,851,849 4,299,410,345 3,821,545,443 3,295,894,052 2,717,677,521
- - - - -
EBIT
6,225,838,357 5,421,302,404 4,943,437,502 4,417,786,111 3,839,569,580
Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196
- - - - -
Net income
36,389,025,854 33,429,187,088 30,580,442,884 27,446,824,262 23,999,843,776
Cash Flow
Statement
Cash receive
362,018,865.0 398,220,752.0 438,042,827.0 481,847,109.0 530,031,820.0
Cash payment
36,348,701,089.2 28,575,083,963.0 26,156,787,076.0 23,496,660,498.3 20,570,521,263.2
- - - - -
Net cash
35,273,962,595.0 27,616,567,447.0 25,205,866,071.0 22,554,094,556.0 19,637,145,889.0
Asset
- - - - -
Cash
35,273,962,595.0 27,616,567,447.0 25,205,866,071.0 22,554,094,556.0 19,637,145,889.0
Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620
Other 741,189 741,189 741,189 741,189 741,189
- - - - -
Total asset
35,232,865,786.0 27,575,470,638.0 25,164,769,262.0 22,512,997,747.0 19,596,049,080.0
Liability +
Equity
Account Payable
123
- - - - -
Capital
35,232,865,786.0 27,575,470,638.0 25,164,769,262.0 22,512,997,747.0 19,596,049,080.0
Equity 35,232,865,786.0 27,575,470,638.0 25,164,769,262.0 22,512,997,747.0 19,596,049,080.0
Expenses increase 5%
Income
statement
Sale 362,018,865 398,220,752 438,042,827 481,847,109 530,031,820
Cost of goods sold 5,095,851,850 4,697,631,099 4,259,588,272 3,777,741,162

5,457,870,714
- - - - -
Gross margin
5,095,851,849 4,697,631,098 4,259,588,272 3,777,741,163 3,247,709,342
- - - - -
EBIT
6,259,073,254 5,852,519,983 5,414,477,157 4,932,630,048 4,402,598,227
Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196
- - - - -
Net income
36,422,260,751 33,860,404,667 31,051,482,539 27,961,668,199 24,562,872,423
Cash Flow
Statement
Cash receive
362,018,865.0 398,220,752.0 438,042,827.0 481,847,109.0 530,031,820.0
Cash payment
37,417,780,533.0 29,415,527,609.0 26,926,104,342.9 24,187,738,748.3 21,175,536,594.5
- - - - -
Net cash
37,055,761,668.0 29,017,306,857.0 26,488,061,515.9 23,705,891,639.3 20,645,504,774.5
Asset
- - - - -
Cash
37,055,761,668.0 29,017,306,857.0 26,488,061,515.9 23,705,891,639.3 20,645,504,774.5
Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620
Other 741,189 741,189 741,189 741,189 741,189
- - - - -
Total asset
37,014,664,859.0 28,976,210,048.0 26,446,964,706.9 23,664,794,830.3 20,604,407,965.5
Liability +
Equity
Account Payable
- - - - -
Capital
37,014,664,859.0 28,976,210,048.0 26,446,964,706.9 23,664,794,830.3 20,604,407,965.5
Equity 37,014,664,859.0 28,976,210,048.0 26,446,964,706.9 23,664,794,830.3 20,604,407,965.5
Expenses increase 7.5%
Income
statement
Sale 362,018,865 398,220,752 438,042,827 481,847,109 530,031,820
Cost of goods sold 5,095,851,850 4,697,631,099 4,259,588,272 3,777,741,162

5,457,870,714
- - - - -
Gross margin
5,095,851,849 4,697,631,098 4,259,588,272 3,777,741,163 3,247,709,342
EBIT - - - - -
124
6,286,769,002 5,880,017,337 5,441,974,511 4,960,127,402 4,430,095,581
Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196

- - - - -
Net income
36,449,956,499 33,887,902,021 31,078,979,893 27,989,165,553 24,590,369,777
Cash Flow
Statement
Cash receive
362,018,865.0 398,220,752.0 438,042,827.0 481,847,109.0 530,031,820.0
Cash payment
38,308,680,069.5 30,115,897,313.9 27,567,202,065.4 24,763,637,289.9 21,679,716,037.2
- - - - -
Net cash
37,946,661,204.5 29,717,676,561.9 27,129,159,238.4 24,281,790,180.9 21,149,684,217.2
Asset
- - - - -
Cash
37,946,661,204.5 29,717,676,561.9 27,129,159,238.4 24,281,790,180.9 21,149,684,217.2
Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620
Other 741,189 741,189 741,189 741,189 741,189
- - - - -
Total asset
37,905,564,395.5 29,676,579,752.9 27,088,062,429.4 24,240,693,371.9 21,108,587,408.2
Liability +
Equity
Account Payable
- - - - -
Capital
37,905,564,395.5 29,676,579,752.9 27,088,062,429.4 24,240,693,371.9 21,108,587,408.2
Equity 37,905,564,395.5 29,676,579,752.9 27,088,062,429.4 24,240,693,371.9 21,108,587,408.2
From these 2 cases are worst cases that we don‟t want it happened because it effect
for revenue or profit of our business.
6.4. Hazard Risk (Risks related to security of life-threatening and property)

6.4.1. Ride Safety
Ride is highest risk and high impact because it is core product that high dangerous for
safety life of customer and employees, so we will solve this risk by:
All rides are conformed to the ASTM F24 safety standard that ASTM F-24 standards
undergo frequent review and revision to keep up with the latest technologies. Where
applicable, biodynamic data is incorporated into the development process, which in turn
produces amusement ride system guidelines that can safely accommodate the broadest
segment of the population. Developed as voluntary standards, they have been adopted or used
125
as a model by state and local jurisdictions throughout the U.S. and around the world.
(attraction)
Ride inspection and emergency drill have to conduct to meet statutory requirements,
inspection by safety consultant, surveyor to do NDT by NDT Instruments (Thailand) Co.,Ltd.
The NDT (Non-Destructive Testing) is the examination of an object or material in a manner,
which does not affect its future usefulness. (Radiography Measurement)
And daily pre-opening test, monthly test and annual overhaul for each ride.
6.4.2. Facility Safety

These are high impact and medium risk, so we will solve this risk by:
Non- slip reflective strips(stainless steel gate for stair clearance), removed the mosaic
tile at main entrance ramp to eliminate slip hazard, themed safety signs for reminding patrons
proper and safe use of the facility and installation of cable duct for special event to prevent
trip accident.
6.4.3. Guest Safety

These are high impact and high risk, so we will solve this risk by:
Formulate crisis management plan and conduct emergency drills with relevant
government departments, annual inspection by safety consultant, monitoring and continual
improvement by safety committee, nurse and paramedic we provide 3 first aid rooms all first
aid staff were trained and hiring them from Mae Fah Luang Hospital.
Make statistic of customer to improved guest safety and reduce accident of client that
annual accident statistic will be complied and analyzed for the accident pattern and trend,
accident prevention by protective measure and post accident handling.
6.4.4. Food safety and hygiene

These are medium impact and low risk, so we will solve this risk by:
Make quality assurance of food safety and food hygiene and safety manager.
6.4.5. Safety training and promotion

These are low impact and low risk, so we will solve this risk by:
126
Provide safe working environment, arrange mandatory safety training and general
safety training.
6.4.6. Social security insurance

We make social insurance for all employees to safety in their work detail in chapter 5.
6.4.6.1. Benefit of social security insurance
1). Accident or illness can’t work
Be able to receive medical treatment in the hospital specified in the certificate right to
medical treatment without any cost. But the emergency cannot be admitted to the hospital by
a certificate. The insured person can be admitted at any hospital that is nearest. And other
relatives should be informed of the relevant patient's rights certificate. In the medical
expenses the insured can ream the medical charges as the actual cost as required within a
period not exceeding 72 hours.
2). Case of disability, not because of work.

- Receive the medical expenses that paid not more than 2000 Baht per month.
- Receive compensation for lack of a monthly income of 50 percent of their pay to
deliver life-long contributions.
- Receive expenses in the process of rehabilitation of people with disabilities, mental
and physical occupation according to the Social Security Office as the actual cost as required
not more than 40,000 Baht.
3). Case of death, not because of work.
The funeral‟s manager will receive funeral cost 40,000 Baht.
- Heirs of the deceased will receive assistance money are;
1. If the insured person paid contributions over 3 years but less than 10 years, heir
or entitled person will receive the money equal to the average wage of the deceased 1 month
and a half.
2. If the insured person paid contributions over 10 years, the heir or entitled person
will receive the money equal to the average wage of the deceased 5 months.
4). Case of maternity
Insured are women
- Maternity receives 12,000 Baht.
- Receive the money off work for maternity of 50 percent of wages to send
contributions to the average for 90 days.
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Insured are men who have wives are not insured

- Can be 2 times of exercised and receive maternity pay 12,000 baht each, but no
right to receive the money off work for maternity.
Insured both husband and wife
- Can be 2 times of exercised per each. Suggest that insured the right of wife first
because the allowance will be off work for childbirth with the birth more than 12,000 Baht.
However, the exercise of childbirth together must not exceed 4 times the child used the right
to withdraw the birth, which cannot be used to obtain the birth again.
5). Case of child welfare
Receive child welfare pay 350 per month per child. For children who legitimate that not more
than 6 years old and ream period of up to 2 people.
6). Case of old age

Old age pensions บานาญ
- Received when the insured person paid contributions to the full 180 months of age
55 years and terminated by the insured person will receive a monthly basis for life.
Old age pension บาเหน็จ
- Received when the insured person not fully paid 180 monthly contributions to the
age of 55 years and the insured person ceases or a disability or death. They receive the money
at once.
7). Case of unemployment
- The insured unemployment must be registered as unemployed and apply for benefits at the
Employment Office of the state within 30 days from the first day of unemployment.
- Get a new job as appropriate.
- Will be trained as skilled workers needed for new jobs that will be. (สานักงาน
ประกันสังคม)
6.5. Conclusion
In term of business risk so quiet low and in term of financial we prepare to improve
for any affect and our risk we prepare for solve that risk.
128
129
Chapter 7 Summary
130
In the present, whether as children or adults, they want to seek joy in the one place
where happiness. One of all is the amusement park. The amusement park in Thailand is not
much. Therefore, we chose to build a theme park up. And why choose Chiang Rai province
because Chiang Rai province is whirring develop, adjoin neighbor country, the good
atmosphere, and real price estate is inexpensive and still have a lot of area. Our amusement
park will emphasize the modernity has used the Technology at the quality and we will still
integrate freedom identity add with worldly west modernity. So it making our parks is an
interesting one of many people. Chiang Rai province is interesting for doing business because
Chiang Rai province has many attractions and Chiang Rai is going to have new shopping
mall is Central Plaza result in more tourists. When have more tourists, it is possible to make
our amusement park more revenue.
When we talk about the objectives of the project, we can conclude that we study
compensation of this project, risk of amusement business, study and analyze competitive of
amusement, study and analyze customer loyalty of amusement when build in Chiang Rai,
study to make the amusement business to rapid growth, effective and the trust of the
customer, study and analyze manage the amusement to make profits in the period of time.
For the name of the amusement “Over land” it‟s mean we want to make an
amusement to over imagination and over idea for customer with slogan Over land,
imagination can come true.
After we do the project we can know about to make profit of this project, how to solve
risk of amusement, how amusement‟s competitive, new amusement for customer trust and
attract equal of old amusement, and know about way to make the profit.
In industry Profile Company, we will summarize all the important content. About
nature of industry and situation of industry, have the important of this chapter. Nature of
industry will descript about the many competitors that direst and indirect. Such as Disney
land is a famous amusement in the world<indirect> and Dream world is a direct competitor
because Dream world lives in Thailand but Disney land is abroad. Now, situation of industry
is booming and investors come to invest a lot of amusement. It can make a lot of money.
Product of our amusement focus on new technology and safety. Such as Roller coaster:
Millennuim Force, Ferris wheel and Zamperla Drop tower. Vision and mission of our
amusement, want to be a new amusement in Thailand.
About market feasibility study studied about market analysis, general of company,
STP analysis, PEST and competitor analysis. About market analysis, is the first step in
determining of market. Market analysis is helping about prepare to enter a new market and
start a business. General information of location of our amusement, we focus on Chiang Rai
province because Chiang Rai is a province that is booming. It has a good university and good
weather. About PEST analysis, we evaluate about this topic. We focus about political and
economic because in Thailand, political is unquiet and economic is not good too. About
competition analysis, our‟s Over land have many strengths such as first amusement in Chiang
Rai and different amusement machine and service. About Dream world<competitor> have
131
much weakness such as old machine, high cost of ticket and dirty of toilet. STP analysis,
segmentation of our company is the people who are 15-25 years. Target market is the people
in Chiang Rai and tourist. And the last, positioning of our company is different competitor.
Our amusement focus modal player, fast, our player are guarantees and organized in the
world and a lot of parking.
Within this Technical Feasibility study, our company tells about Details of the parks
that we will create a detailed, which this chapter tells us about the type of machine that will
be created at all of our parks and the price of each machine. Each machine that you can buy
them anywhere to research e-mail and telephone to contact, details on how to play, how many
seats each. And include a lifetime pursuit of information with each other.
In addition, a detailed description of how the service or operation from welcoming

guests who visit the service until the close and company of security if there is an emergency,
method process of the staff player and management analysis. There is also a video about the
area where we have chosen to build a theme park with the size of the land, including the plan.
Of the room within our amusement that we can focus the image of theme parks as possible
and we make clear that we can take to tell the total cost of the land. Even the price of
equipment and. All furniture and location where to place their equipment and furniture, these
rooms where each room that is used to do, And Pre Operating Cost and the summary of cost.
You can see the total cost of where you want to build a. theme park, this along with our
company known simply as you can see pictures of our amusement sure enough.
In financial we estimate to know how much we want pay and profit we will get that
we can‟t get the profit within 5 year, because cost of machine very expensive and slow to
payback that over 10 years and risk analysis we find way to solve about any risk will happen
for our amusement.
132
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http://www.iaapa.org/pressroom/ASTMAmusementRideSafetyStandards.asp
133
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http://www.rcdb.com/17.htm
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http://www.italintl.com: http://www.italintl.com/detail_page.php?record_id=1128
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november 2010 จาก http://www.italintl.com:
http://www.italintl.com/detail_page.php?record_id=1081
Ital International LLC. (ม.ป.ป.). Tivoli Spinout. เรียกใช้เมื่อ 12 November 2010 จาก http://www.italintl.com:
http://www.italintl.com/detail_page.php?record_id=1446
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12 November 2010 จาก http://latimesblogs.latimes.com:
http://latimesblogs.latimes.com/lanow/2008/04/ want-to-go-half.html
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http://www.ilovemyshopping.com/th/?champdas&MODULE=m_productdetail&PRODUCT=00012
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http://www.rcdb.com/594. htm
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November 2010 จาก Your Favorite Fun Park in Thailand :
http://www.skyscrapercity.com/showthread.php?p=64476439
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http://www.ndtithai.com/about%20us.html
134
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November 2010 จาก http://www.tmd.go.th:
http://www.tmd.go.th/EN/province_stat.php?StationNumber=48303
Tivoli. (ม.ป.ป.). Tivoli. เรียกใช้เมื่อ 11 November 2010 จาก http://www.tivoli.dk:

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http://www.zamperla.com/en/product/100/ flash-tower.html
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135
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MS.JANTANA PHONGMUENVAI 5131207042 HIM

Hospitality Industry Management Program

Mae Fah Luang University

This project is a part of 1203302 Project Feasibility Study and Evaluation

Happy Happy Company

Chapter 1 Introduction ....................................................................................................................... 6

1.1. Background and Significance of the project............................................................................. 7

1.2. Project objective ..................................................................................................................... 8

1.3. Brand ...................................................................................................................................... 9

1.4. Benefit of project. ................................................................................................................... 9

1.5. Activities/Time Frame .......................................................................................................... 10

Chapter 2 Industry Profile................................................................................................................ 12

2.1 Nature of industry .................................................................................................................. 13

2.2 Situation of Industry .............................................................................................................. 16

2.3 Product and Service (In general) ............................................................................................ 17

2.4 Vision .................................................................................................................................... 21

2.5 Mission .................................................................................................................................. 21

2.6 Business Strategy ................................................................................................................... 21

2.6.1. Corporate Level ............................................................................................................. 21

2.6.2. Business Level ............................................................................................................... 22

2.6.3. Functional Level ............................................................................................................ 23

Chapter 3 Market Feasibility Study .................................................................................................. 25

3.1. Marketing Analysis ............................................................................................................... 26

3.2. General information of Chiang Rai Province ......................................................................... 26

3.2.1. Locate and Area ............................................................................................................. 26

3.2.2. Border line ..................................................................................................................... 26

3.2.3. Geography and Climate .................................................................................................. 27

3.2.4. Transportation ................................................................................................................ 28

3.2.5. Tourism ......................................................................................................................... 28

3.3. PEST Analysis ...................................................................................................................... 28

3.3.1. Political .......................................................................................................................... 28

3.3.2. Economic ....................................................................................................................... 29

3.3.4. Technology .................................................................................................................... 30

3.4. Competition Analysis (3Cs Analysis) .................................................................................... 31

3.4.1. Competitor ..................................................................................................................... 31

3.4.2. Customer ....................................................................................................................... 34

3.4.3. Competitive ................................................................................................................... 34

3.5. STP Analysis ........................................................................................................................ 35

3.5.1. Segment ......................................................................................................................... 35

3.5.2. Target market ................................................................................................................. 36

3.5.3. Positioning ..................................................................................................................... 36

3.6. Marketing Mix Strategy ........................................................................................................ 37

3.7. Sales Forecast/Profit Estimations .......................................................................................... 39

3.8. Marketing Expenses (Sales Incentive) ................................................................................... 43

Chapter 4 Technical Feasibility study .............................................................................................. 47

4.1. Product Characteristic. .......................................................................................................... 48

4.2. Service Characteristic ........................................................................................................... 55

4.3. Cost of goods ........................................................................................................................ 59

4.4. The Location and Building .................................................................................................... 60

4.5. Pre Operating Cost ................................................................................................................ 81

4.6. Service Process to customer .................................................................................................. 84

4.7. The summary of cost ............................................................................................................. 87

4.8. Management Analysis ........................................................................................................... 88

4.9. Depreciation ......................................................................................................................... 99

4.10. Conclusion ........................................................................................................................ 100

Chapter 5 Financial Analysis ......................................................................................................... 101

5.1. Budget ................................................................................................................................ 102

5.2. Financial statement ............................................................................................................. 102

5.2. 1. Income Statement ........................................................................................................ 102

5.2.2. Statement of Cash flow ................................................................................................ 107

5.2.3. Estimate Balance Sheet ................................................................................................ 110

5.3. NPV analysis ...................................................................................................................... 115

5.4. Internal rate return .............................................................................................................. 115