StudyKit-Sales Management & Marketing

Rpublique de Cte dIvoire
Union- Discipline-Travail
STUDY KIT
Preparation Set for
the HND English Test
SALES MANAGEMENT
Year 2
Researched and Designed by:
Aka H. Assoumou
MA-Lings, plc ESP pract.
Intl Dipl. in Business & Management
Postgrad. in Development Studies
Study Kit Sales Management Bighypers 2010
Bighypers - 2010
Students Full Name

------------------------------------------------------------------------------------------------------------------
Page
Module One : Language Review ..
Module Two : Business Firms and Globalization .
Module Three: The Nature of Commerce .
17
Module Four : Market Research, Publicity & Advertising .
30
Module Five : International Marketing ..
39
Addenda : Job Applications Irregular Verbs Linking Words ..
48
always keep an
eye on the ball !...
Note to the Informed Reader:
This collection of resources is primarily meant to guide the

teacher/lecturer in the design and planning of ESP teaching
sessions, in accordance with the HND English test format in
force in Cte dIvoire. The practitioner is therefore expected
to design CLT-based activities and worksheets to supplement
the assignments proposed herewith. Shalom!
MODULE ONE :
LANGUAGE REVIEW
LANGUAGE ASSIGNMENT (THE RIGHT WORD)

Assignment : decide which word from the list below completes the sentence and
write the correct answer in the gap.
A)
brochure card check examination form invitation label note tag visa
1)
The...was much more difficult than before, and he didnt pass
2)
He will need a..to go to Egypt. His passport wont be enough.
3)
I have been looking at that holiday..you gave me the other day
4)
Dont forget to send Paul a birthday.. His birthday is tomorrow
5)
When I look at the price..I decided not to buy it
6)
The..on the jumper says hand wash only
7)
I didnt have cash. So I wrote out a..for 10 pounds
8)
She put a..under my door to say she had visited
9)
I filled in the..and sent it off
10) Joan and Terry are getting married and they have sent us an..
B)
crashed dismissed left paid passed reserved spent stopped wanted woke
1)
We..a lot of money in the shop and now we dont have enough to pay for the ticket home
2)
He..into a lorry but luckily no one was hurt in the accident
3)
She..to buy the dress but it was too expensive
4)
The police..him because he was driving his car very badly
5)
They..the house early in the morning so that they missed the traffic
6)
He phoned the hotel and..a room for two nights
7)
He didnt have any cash so he..with his credit card
8)
She..the exam with the best grade in the class
9)
He was..from his job for smoking in the office
10) The loud noise..her up and she couldnt sleep again

C)
drive explain going meeting passing pay post saying swimming - talking
1)
He forgot to..for his ticket
2)
I am looking forward to.your family
3)
She apologized for not..to the party
4)
They congratulated him on..the test
5)
She wanted me to..her to the station
6)
I remembered to..the letter while I was out
7)
She remembersin that river when she was younger
8)
He began to..what had happened
9)
She left without..goodbye
10) He continuedeven though they had asked him to be quiet

LISTENING-COMPREHENSION
Exercise: Listen to the abstract and fill in the blanks with the right
word from the bracketed list. An example is given.
Thank you so. (too so very) much.

Good afternoon. I am . (honored armored happy) to be in the timeless city of
Cairo, and to be hosted by two .. (renewable relatable remarkable)
institutions. For over a thousand . (years heres hears),
Al-Azhar has stood as a beacon of Islamic . (burning morning learning); and
for over a century, Cairo University has been a . (sort source sore) of Egypt's
advancement. Together, you represent the harmony between tradition and .
(progress palace modern). I'm grateful for . (you both your) hospitality, and
the hospitality of the people of . (Elite Tunis Egypt).
And I'm also proud to carry with me the goodwill of the American . (pope
people pupils), and a greeting of peace from Muslim ... (committees
communities authorities) in my country:
Assalamu-alaikum.
(Applause)
Grade : ..................%
ESSAY WRITING (BTS FORMAT)

1. DIFFERENT PARTS
The Essay at the HND* examination is just a short demonstration by a candidate on a topic
related to his/her major of study. It generally consists of three (3) main parts Introduction,
Body, Conclusion which ought to be clearly displayed (with no heading, of course!)
1.1.
INTRODUCTION
General Idea
Strategic Announcement of the Topic
Leading Question (to be answered in the Body)
1.2.
BODY
- Full Development of the Topic (with Ideas, Examples, Demonstrations, Illustrations,

Arguments, Cases, etc.)
1.3.
CONCLUSION
- Result of the Analysis (Giving your Point of View if Necessary)
2. SOME GUIDELINES (indications)

A. Introducing
- In general ,
- (AIDS, eg) stands for (Acquired) [acronyms & abbreviations]
- (profit, eg) is said to be (the prime objective of any business)
- is known as
-[or, a brief/short definition, if possible]
B. Listing your Ideas
- First (ly) / to begin with
- Second (ly) / then / next
- Third (ly) / finally / lastly / eventually
-
C. Making a Transition
- Now / Considering / As for
- To turn to
D. Summarizing your Ideas
- In short / in brief
- Summarized / to sum up
E. Expressing Similar Ideas
- Besides / Moreover / Furthermore
- In addition to that / On top of that
- Similarly / Likewise
*
Higher National Diploma (equivalent to the French BTS)
F-Expressing Opposite Ideas

- However / But / Yet
- Although (+ sentence)
- Despite / In spite of (+ noun)
- (On the one hand). On the other hand
G. Expressing a consequence
- So / Therefore
- Consequently / As a result / As a consequence
H. Giving Examples
- For example / for instance
- Such as / like / namely
I. Concluding
- In conclusion / To conclude
J. Giving your Point of View
- Personally, I believe that / I think that
- For my part,
3. LAYOUT
The following layout is strongly recommended:
.
.
.
Introduction
(space)
.
.
.
.
.
.
.
.
Body
(space)
.
.
Conclusion
Exercise: To what extent is English important for business students?

(not more than 20 lines)
MODULE TWO :
BUSINESS FIRMS AND
GLOBALIZATION
To start you off : How does globalization affect the daily operations of firms
in your area? (positively or negatively)
PART 1: READING -COMPREHENSION

Read the text below and do the activities that follow.
BUSINESS FIRMS GOING GLOBAL

As world competition heats up, and tariff walls1 are lowered or dismantled, large
firms which used to be dominant on their home market have to face the
onslaught2 of foreign companies. To maintain their position and status, they have to
grow and reach a size comparable to their competitors.()
05
This can only be effected by making inroads into foreign markets. In other words,
for such firms, going global is a necessary strategy.
Some companies will concentrate on their core business and try to develop it first
at home, and then abroad, by setting up foreign operators.
But, economic circumstances do not always make this easy. Growth may also be
10
achieved through diversification and through combinations and alliances,

acquisitions, takeovers, joint ventures, mergers or franchising. This implies that they
are not under anti-trust laws, as recommended by regional or international
watchdogs (regulatory agencies).
One thing is certain: to remain or become a key player in todays business world
15
implies operating abroad and dealing with foreign partners. Globalization is here to
stay, and firms, whether small, medium-sized or large, must gear their strategy to a
changing world market
Adapted from Business & Economics, 1997, p. 106
Assignment 1: match the synonyms below with the right word or phrase from the text
1. Intensifies :
..
2. Customs barriers :
..
3. Destroyed :
..
4. Influence, attack :
..
5. Incursion, irruption :
..
6. Main, Principal :
..
7. Obtained :
..
8. Adapt :
..
Build your own sentences with some of the words found, and read them out to the class
Assignment 2: give short answers to the following questions about the text
1. Why do large firms need to operate beyond their local market?
2. How can businesses grow? (internally and externally)
3. What should firms do in order to be main actors in todays business?
10
PART 2: TRANSLATION
1. Translate paragraph 2 of the text into French
2. Translate the following texts into English

A- De plus en plus, les entreprises se mondialisent pour rsister certaines crises
conomiques imprvisibles. Mme si les investissements ltranger font peut-tre perdre
des emplois locaux court terme, cest la seule faon de rester concurrentiel. Dans le
11
commerce mondial comme au niveau national, la satisfaction de la clientle et la fiabilit

dterminent la part de march.
B- Les progrs de la technologie et du transport ont favoris lmergence dune
conomie mondiale, o le libre-change et la concurrence loyale sont les rgles officielles du
jeu. Ainsi, les conditions conomiques et le cot de la main duvre contraignent souvent les
entreprises dlocaliser leurs units de production.
C- En rgle gnrale, la loi de loffre et de la demande dtermine le cot des biens de
consommation et des prestations de service.
12
PART 3: LANGUAGE IN USE

Fill in the blanks with ago, for or since.
1- We left this town three weeks
2- He has been taking English classesone month now.
3- My kids have been illMonday.
4- Jeremy and Sarah have known each otherthey were children.
5- I bought this book a yearwhen I was on a business trip in Spain.
6- I know the man perfectly as it is ten years nowI arrived in the city.
7- They are hereten days.
8- I stayed with themtwo weeks last year.
9- We have started English coursesJune 10.
10- Ive lived therefive years, so I know where it is.
11- They came here three daysand showed us the plan.
12- I havent seen himyesterday.
PART 4: DISCUSSION
What are your proposals for African enterprises competitiveness on todays global market?
(your analysis should respect the following format: Introduction Body Conclusion)
13
14
PART 5: SOME COMMERCIAL DOCUMENTS

Study the following documents.
1. The Order Form
B. HYPERS CORPORATION
BP 2020 Yakro, CIV
----------
ORDER FORM
To_____________________
_____________________
Date:________________
Please supply the following on terms and conditions agreed:
Catalogue
No.
Description
Method of delivery:__________________
Discount:___________________________
Quantity
Price
Delivery date:_________________
Credit terms:__________________
Signed:_______________________
for B. Hypers Corp.
N. 2101a
2. The Delivery Note

SMITH & BROTHERS LTD
PO Box 33, Accra, Ghana
----------
DELIVERY NOTE
To:_____________________
_____________________
Date:________________________
Your Order No.______________
Please accept delivery of the following items:
Ref. Number
Description
Method of delivery:__________________
Quantity
Date of Receipt:________________
Received by:___________________
for B. Hypers Corp.
zzzzr7
3. The Receipt
----------
RECEIPT
No.:_____________________
Date: ______________________
Received from _______________________________________________________

the sum of ___________________________________________________________
in remittance of ______________________________________________________
Due payable _________________________________________________________
Signed_____________________
15
4. The Invoice
DR. TO
----------
INVOICE
__________________________
__________________________
__________________________
Qty
Cat. No.
No.: 3412
Date:_________________________
Your Order No._______________
Description
Unit Price
Value
The Accounts Department
5. The Credit Note

CR. BY
----------
CREDIT NOTE
__________________________
__________________________
__________________________
Qty
Cat. No.
No.: 770
Date:_________________________
Your Order No._______________
Description
Unit Price
Value
6. The Statement of Account
STATEMENT OF ACCOUNT
----------
__________________________
__________________________
__________________________
in account with
Date:_________________________

Date
Specification
Debit
Credit
Balance

E&OE
16
MODULE THREE :
THE NATURE OF
COMMERCE
17
To start you off : How do you think commercial activities are important in the
satisfaction of peoples needs?

THE NATURE OF COMMERCE

When we speak of Production, we mean any human activity which results in the
creation of utilities, i.e. goods or services which satisfy peoples wants. But the
satisfaction of even the most elementary want involves a complex organisation
in which many persons are concerned. Farmers and miners provide raw
05
materials; manufacturers turn the raw material into finished goods.

Both, however, are dependent on commercial workers. Commerce means the
distribution of the worlds goods so as to satisfy the needs of the people.
Commercial occupations include trade, transport, warehousing, insurance, and
banking.
10
Of all commercial occupations, the most important is trade; the buying and
selling of goods. Traders are the prime movers of production, giving orders for
goods which set manufacturers to work. Wholesale traders buy raw materials or
manufactured goods in large quantities. Retail traders buy smaller quantities from
wholesalers, or direct from manufacturers and sell direct to the public. Both
15
wholesale and retail traders are engaged in home trade, i.e. trade within the
confines of political boundary.
Much trade, however, is undertaken with other countries; we call this foreign
trade. This may be import trade, the bringing in of goods from abroad, or export
trade, the dispatch abroad of home-produced goods.
Unquoted ESP Teaching Resource
18
1. That is to say :
..
2. The storage of goods :
..
3. Main agents :
..
4. Trade within a same country :
..
5. Limit :
..
6. Trade with foreign countries:
..
7. Sending :
..
1. How can we define production?
2. What do commercial occupations include?
3. What is trade?
4. What are the two main types of trade?
19
PART 2: TRANSLATION
1. Translate paragraphs 1 & 2 of the text into French
2. Translate the following sentences into English

A- Le grossiste achte ses marchandises au producteur ou au fabricant, et les revend
ensuite au dtaillant.
B- Le dtaillant achte gnralement ses articles au grossiste et les revend aux
consommateurs.
20
C- Le commerce de gros fait souvent concurrence au commerce de dtail en vendant

directement aux clients individuels.
D- Plus le circuit de distribution est long, plus le produit vendre est cher.
E- Ils nont pas honor les dlais de livraison, mme si leurs prix dfient toute
concurrence.
F- Le magasin accorde un rabais de 10 % pour tout achat suprieur 25 000 F.cfa, et
une rduction supplmentaire de 3 % pour paiement comptant.
21

Fill in the blanks using the right proposal from the list provided.
1- The wholesaler is a middleman between the manufacturers and the retail .
a) tradesmen
b) owners
c) keepers
d) traders
2- Most big stores now have a .. section
a) postal order
b) mail-order
c) postal tuition
d) order mail
3- They have no delivery service so as to lessen their ..
a) outfits
b) turnover
c) output
d) overheads
4- You are required to leave a 20 % ..
a) cash deposit
b) repository
c) cash discount
d) cash register
5- C.W.O. means ..
a) to be paid for immediately when received
b) that you must pay for the goods when ordering them
c) Caution When Ordering
d) Catalogue With Order
6- Please .. the cheque with your next letter
a) join
b) enclose
c) include
d) enjoin
7- Im afraid their .. service is not very efficient
a) after selling
b) post sales
c) after-sales
d) off sales
8- The firm deals in electrical appliances and .. goods
a) housing
b) housewife
c) household
d) housekeeping
9- Shop-lifters ..
a) steal merchandise in stores
b) display goods in shop-windows
c) supervise the salespeople in department stores
d) are in charge of elevators
10- They needed more shopping space and decided to have the .. enlarged
a) location
b) premises
c) local
d) fittings
22
11- This is probably the biggest order weve ever .. with them
a) placed
b) passed
c) passed on
d) given
12- We can send you a .. range of samples
a) wide
b) broad
c) big
d) deep
13- These articles are currently .. display in our showrooms
a) in
b) on
c) at
d) being
14- Well stop ordering from them if they cannot meet delivery..
a) deadlocks
b) deadlines
c) delays
d) appointments
15- The articles are not .. to sample
a) true
b) acute
c) same
d) accurate
16- Some people buy cars or clothes because they are ..
a) life-cycles
b) exposures
c) advertisements
d) status symbols
17- We .. mainly for professional buyers and sellers
a) channel
b) cater
c) widespread
d) achieve
18- At fairs and exhibitions .. display goods and supply information
a) exhibitors
b) exponents
c) expenditures
d) exporters
19- Teenagers constitute the bulk of our .. audience
a) brackets
b) report
c) target
d) customs
20- B/L stands for ..

a) bill of landing
b) bond and loan
c) bill of lading
d) boat and lorry
23
21- Demurrage represents ..

a) dispatch money
b) lay-days
c) damage to be paid by the charterer for unloading beyond the allowed lay-days
d) the port of call
22- The word consignee always refers to ..
a) the person who sends the goods
b) the person to whom the goods are sent
c) the person in charge of the transport of the goods
d) the agent in charge of insuring the goods
23- What shipping technique is used in connection with combined transport? ..
a) consolidation
b) acknowledgements of receipt
c) drawbacks
d) unit load devices
24- If your terms are satisfactory, we shall . an order with you.
a) pass
b) supply
c) place
d) pack
25- Please.. your best terms.
a) cash
b) quote
c) invoice
d) hasten
26- COD stands for ..
a) cash
b) credit on demand
c) cash on date
d) cash on delivery
27- The contract will be enforced as soon as you have paid ..
a) premises
b) a receipt
c) a deposit
d) an approval
PART 4: COMMUNICATIVE ACTIVITY

You are asked to present the products of your company before a group of traders,
and convince them to promote and sell them in their stores. Simulate the
presentation. (You may design a promotional literature in support)
24
PART 5: FORMAL LETTER WRITING

Activity 1: Compare letters A and B below. What type of letter is A? and B? Justify your answer.
A
July 1st, 2010

Dear Carol,
Just a quick word to thank you for a brilliant
weekend. It was lovely to see you again, and the
kids really enjoyed going round Bassam hope we
didnt tire you out too much!
It would be great to see you up in Yakro some time
its ages since youve been. Well be celebrating
Sues fortieth (!) in August, and it would be great
if you could come. Anyway, let me know nearer the
time if you can make it.
Take care, hope to see you soon.
OMEGA BUSINESS
Love,
BP 700, Krayo, Cte DIvoire

Tel/Fax:+225 2480 5570
info@ome.org/www.ome.org
Maguy xxx
California Investment Group

15 Middle Road, CA 17
USA
1 July 2010
Our ref: kb/ns/01
Dear Sirs
Re: Proposal for Partnership
We are a medium-sized company operating in ITs and Internet service

delivery (software and hardware sales).
We intend to expand our activities to the west African sub-region, as we
are convinced it is a potential market. Thus, we would like to apply for a
partnership with your organization, with the aim of increasing our
operation capacity.
We would also be honoured if you could give us a visit, as this will be an
occasion for a direct contact with our offices.
We hope you will give our letter your careful consideration, and look
forward to your reply very soon.
Yours faithfully
Kwassi Bil
Public Relations Officer
25
Activity 2:
The letter below is the reply to letter B above. The information on it is not in the correct order.
Reorganize it and name each part using the list in the box. Follow the example given
Your ref: kb/ns/01

Our ref: JB/ca/505
July 10, 2010
CALIFORNIA INVESTMENT GROUP
15 Middle Road, CA 17
Tel/Fax +1 505 707 444 - enquiry@cig.com /www.cig.com
--------------
Truly yours
Thank you for your letter of July 1. My group and I are very much
interested in your offer. For that purpose, some colleagues and I are
planning a trip to your region. Further details about the tour program will
be communicated soon. Until then, let us keep in permanent touch, and
do extend our kindest regards to the whole team.
Your Proposal for Partnership
Dear Mr Bil
James Bright
General Manager
Mr Kwassi Bil
Public Relations Officer
Omega Business
BP 700, Krayo, Cte DIvoire
Answers :
1- C - letterhead e
6-
2-
7-
3-
8-
4-
9-
5-
complimentary close sender

addressee date subject
heading letterhead body salutation references
26
Activity 3 :
The letter below contains some blanks. Fill in them to make it complete, using the
information in the box.
enjoyed - response - single - twin - two weeks - buildings - Agriculture
- rooms - Accommodation Booking - me - July 5, 2010 - Dear - planning
--------------
JAPHET HOTEL Ltd

33 Street, Pavement 707
Tel-Aviv - Israel
(1)
Our ref: SK/ca/505

(2)..Gentlemen
Re: Inquiry for (3).
As the Head of the Agriculture Division of the District of Mitty, Cte
DIvoire, I am (4).. a business visit in Israel during
summer. I intend to spend (5).in Tel-Aviv, and would
like to take this opportunity to tour around the city with my family, and
discover some of the interesting places and (6). The
name of your hotel has been given to me by some friends who totally
(7).their stay.
Therefore I would like to know if we can book (8)..for five
August
15.
(9)..room
for
our
son,
people
from
We
one
would
need
one
double
room
with
(10)beds for our daughters, and another double room

with a double bed for my wife and (11)...
Your early (12).will be appreciated.
BP 303 Mitty
Cte DIvoire
Phone/Facsimile :
+225 3064 6430 / 6431
----www.mitty.org
inquiry@mitty.org
Yours faithfully
Sam Kofi
(13).Manager
Propose a response to the letter above, on a separate sheet, by Ms. Yvan Shabell,
Accommodation Manager, Japhet Hotel Ltd, Tel-Aviv, Israel.
27
Activity 4:
Below is a list of some common abbreviations used in business written communications. Try
to guess what they stand for. An example is provided.
Re. = referring to / regarding
pp. =c
enc./encl. =c
encs. =c
cc. = c
bcc. = c
Attn. = c
ps = c
NOTES
1- Salutations and Complimentary Closes Chart
COMPLIMENTARY CLOSES
-Dear Madam
Yours faithfully
---
-Dear Sir or Madam
Yours very truly
-Dear Sir / Madam
Very truly yours

---
Very sincerely yours
mainly American
(or ADDRESSEE)
-Dear Sir(s)
(or ADDRESSEE)
KNOWN RECIPIENT
UNKNOWN RECIPIENT
SALUTATIONS
-Dear Ladies and Gentlemen
Very cordially yours
-Dear Mr. X
-Yours sincerely
-Dear Mrs. ..Y
-Yours truly
-Dear Ms. .W.
- Sincerely yours / Cordially yours
-Dear Miss Z
(Family Name)
or less formal
-(With) Kindest regards
-(With) Best wishes
2- Titles
- Mr. : a man or gentleman (whether married or not)
-
Mrs. : a married woman or lady
Miss. : an unmarried (young) lady
Ms.: a) an unmarried (aged) lady

b) no knowing of the marital status of the lady (tends to be more
careful and respectful compared to Miss., when addressing a
single lady for the first time)
3- Dates
British System Day+Month+Year (dd/mm/yyyy) eg: 10 July 2010
American System Month+Day+Year (mm/dd/yyyy) eg: July 10, 2010
Eg: 04/02/2010
Br. : 04 February 2010

Am. : April 02, 2010
It is then highly recommended to write the date fully (Month in letters) to avoid possible misinterpretations.
28
PART 6: DISCUSSION
What would you prefer between wholesale trade and retail trade? Justify your choice.
29
MODULE FOUR :
MARKET RESEARCH
& ADVERTISING
30
To start you off : in your opinion, what is the necessity of researching the market ?

MARKET RESEARCH, PUBLICITY AND ADVERTISING

The purpose of market research is to find out present and future market requirement
and to provide information to enable a manufacturer to design a product in
accordance with customers preferences. Market research includes studying the size
of the market, its potential growth, customer attitudes, pricing, packaging, and the
05
effectiveness of advertising and distribution.

Publicity has a wider meaning than advertising. It includes all forms of advertising
and all activities which attempt to inform the public. Advertising, in turn, is the use of
paid-for communications aimed at the public with the purpose of making it buy a
product or a line of products. Firms can have their own advertising department or
10
resort to the services of an advertising agency. Help can also be asked from
independent advertising consultants. A new product will be advertised to the public
after being given a brand name; a products or a group of products name is
generally protected through a registered trademark.
There are several forms of advertising among which the most common are direct
15
mail, the press, radio, television, posters, special occasions and the internet. Direct
mail consists in sending information direct to prospective customers by using mailing
lists. The press includes all newspapers, journals and special magazines. Posters are
displayed on advertisement hoardings or billboards, along roads or on buses.
Advertisement on radio or on television are called "commercials". They are the most
20
effective, but also the most costly, depending on the slot or when broadcast during
prime time. Special occasions can be shows, launches, press conferences,
exhibitions and fairs. Websites and promotional e-mails are some of the latest media
of advertising. In addition, products may also be advertised through their packaging
and through merchandising methods such as effective displaying on shelves in retail
25
outlets or sales promotions.
Adapted from Business Administration English, J. Martin
31
1. Discover :
..
2. Permit :
..
3. According to, following :
..
4. Dimension:
..
5. Try:
..
6. Junk mail:
..
7. Means:
..
8. Points of sale:
..
1. What is the objective of market research?
2. How can firms deal with their advertising needs?
3. What are the main forms of advertising?
32
PART 2: TRANSLATION
1. Translate paragraphs 3 and 4 of the text into French
2. Translate the following text into English

La publicit diffre dun pays lautre, selon les gots, les cultures et mme les produits
dont on fait la publicit. Cela, toutefois, nest pas en contradiction avec la tendance actuelle
vers une mondialisation de la publicit, comme le dmontre le slogan populaire "penser
global, agir local". Cela signifie que les annonceurs devront adapter leurs messages un
public spcifique, tandis que le format de la rclame elle-mme peut trs bien rester
identique pour des marchs diffrents.
33

Exercise 1:
34
Exercise 2:
Fill in the blanks with the right verb, using the suitable form or tense.
apply drive enjoy inform launch meet
open place provide put quote require
1. We are going to .an advertisement in this newspaper.

2. We should be obliged if you would .your terms of sale.
3. As soon as the customer has.an order with us, we shall send him the goods.
4. Please forward these articles as soon as possible, as they are urgently.
5. We have just.a new product on the market.
6. We hope this advertising campaign will.a great success
7. This firm.an excellent reputation for twenty years
8. Advertising.people to buy articles they do not really need.
9. Miss Smith has for the position of Communication Assistant she saw in Frat Mat.
10. Our agents will be . with booklets and folders.
11. We regret to you that the delivery of your new washing machine will be delayed.
12. We have just.a new branch in Monaco.
Exercise 3: Fill in the blanks using the right proposal from the list provided.
1- The oldest form of advertising is ...

a) by way of mouth
b) by word of mouth
c) from mouth to mouth
d) from mouth to ear
2- Nike is a famous ...
e) nickname
f) brand name
g) surname
h) namesake
3- What the Americans call point of purchase advertising is known as .. in Britain.
a) point of sale advertising
b) place of sale advertising
c) spot of sale advertising
d) buying spot advertising
4- A synonym for an advertising adhesive label is ...
a) tickler
b) ticker
c) sticker
d) stickler
5- .. show goods and supply information at fairs and exhibitions.
a) Exhibitioners
b) Exponent
c) Expositors
d) Exhibitors
35
6- In order to draw the attention of passers-by, posters must carry .. slogans.

a) casual
b) catchy
c) catching
d) sloppy
7- .. is to advertisers what Wall Street is to speculators.
a) Times Square
b) Madison Avenue
c) Broadway
d) Fifth Avenue
8- In most industrial countries ...advertising is liable to prosecution.
a) mischievous
b) mislaying
c) misleading
d) painstaking
9- .. specialize in the wording of advertising messages.
a) Copywriters
b) Copiers
c) Copying clerks
d) Copyrighters
10e)
f)
g)
h)
.. plays an important part in the advertising of goods

Packing
Conditioning
Padding
Packaging
11- A good means of promoting sales is to .. prices.

a) crush
b) crash
c) smash
d) slash
12- A .. is an article sold below cost price in order to attract shoppers.
a) leading loser
b) dead loss
c) loss leader
d) losing leader
13- On a diagram showing the main media, .. comes first.
a) direct mail
b) mailing
c) postage
d) pamphlet
14- Most of their .. are useless gimmicks.
a) throw-aways
b) give-aways
c) castaways
d) runaways
15- .. sponsored programs mean money
a) Prime time
b) Light time
c) Rush hour
d) Peak period
36
Exercise 4: Match words from each box to form word partnerships, like in the example.
advertising
marketing
public
retail
price
promotional
TV
mass
outdoor
1. advertising campaign
techniques
market
promotions
outlets
advertising
campaign
relations
mix
slot
2 .
3.
4 ..... 5.
6 .
7 .... 8 .
9.
PART 4: DISCUSSION
Between Broadcast media and outdoor advertising, which one do you prefer in terms of
targeting and cost-effectiveness?
37
38
MODULE FIVE :
INTERNATIONAL
MARKETING
39
To start you off : In your opinion, what is the role of the marketing department in a
company? Why?

INTERNATIONAL MARKETING
Having made a product the problem becomes to find someone who will buy it. It
is the responsibility of the marketing department to promote and organise the
sale of the product to the purchaser. Broadly speaking, activities such as sales
promotion, advertising and market research are covered.
05
To illustrate, it would be possible for the factory simply to produce a motor car
and then hope that it sells. However, it takes a long time to set up a production
line for a car assembly plant and even minor modifications can prove difficult
and expensive. It is much better to discover what people are looking for when
they buy a car and then try to satisfy their needs. Do car drivers want speed or
10
safety? Are they looking for the power to accelerate or comfort? Is their aim to
impress their neighbours and other road users, or are they just concerned with
getting from A to B and back? How important is the price, and the cost of petrol
and maintenance? Which designs or colours are preferred? Who is buying the
car? Is it a company or an individual? It is questions like these the marketing
15
department will have to answer even before production commences.

The marketing manager and the production manager are two members of the
same team, depending on each other. What if for instance the marketing team
who make great efforts to find customers for their cars, and then find out that the
cars cannot be delivered on time, or that the cars develop faults as soon as they
20
arrive? It becomes obvious that making and selling are two facets of the same
undertaking.
Adapted from English for Business, J. Chilver, p. 68
40
1. Buyer :
..
2. Generally :
..
3. Factory :
..
4. Begins :
..
5. Discover :
..
1. What becomes a problem when a product is made?
2. What can be described as the responsibility of the marketing department?
3. What is more important between making a product and selling it? Justify your
answer.
4. Explain the following sentence : ...making and selling are two facets of the same
undertaking.
41
PART 2: TRANSLATION
1. Translate paragraphs 3 of the text into French
42
2. Translate the following text into English

Les changements rapides que connait le monde aujourdhui sont la fois un problme et
un dfi passionnant pour les professionnels du marketing. Si leurs prdictions sont justes,
leurs entreprises vont survivre et prosprer. Le cas contraire, elles tomberont en faillite, et
certainement
occasionneront
la
perte
de
ressources
conomiques
prcieuses.

Assignment One: Turn the following sentences into the passive
1- People should preserve nature.
2- Everybody has to protect the environment.
3- We destroy the biodiversity with industrialization.
4- Scientists give environmental issues a tremendous importance today!
43

5- Researchers say that natural resources are becoming scarce.
6- They made us understand that we should care about future generations.
7- Scholars see things getting worse.
Assignment Two: Write the following mathematical data in letters.

25,875 + 10,125 = 36,000
342 94 = 248
15 20 = 300 ..
1 8 = 0.125 .
1st 2nd 3rd 4th
5th
9th 12th 21st .
50% =
75% =
2
/3 .. 2 5 2/3 .
2 768 941 ..
10 144 275 325
32 = 9 .
23 = 8 ..
104 = 10 000 .
a 3 .. b 5 ....
c 2 .. 7 ..
4 = 2
8 = 2 ..
44
PART 4: DISCUSSION
Is marketing important for the success of an enterprise? Justify your answer.
45
PART 5: COMMUNICATIVE ACTIVITY

As the Project Manager of a development agency, you are asked to present the
results of your analyses before the Management Board, using the visual aids (A-B-C)
below. Simulate the presentation. (The data tables are on next page)
A Infrastructures for the last 5 years (pie chart)
13%
25%
Health
13%
Education
Agriculture
Tourism
Industry
19%
30%
B Population Census (bar chart)

60000
50000
Population
40000
30000
20000
10000
Female
Male
0
0 - 15
16 - 25
26 - 40
41 - 60
61 +
Age Bracket
C Donations & Financial Assistance (graph)

10000000
9000000
8000000
7000000
F cfa
6000000
Foreign
5000000
Local
4000000
3000000
2000000
1000000
0
Year 1
Year 2
Year 3
Year 4
Year 5
46
DATA TABLES
A.
Types of Infrastructure
Health
Education
Agriculture
Tourism
Industry
B.
Number
4
3
5
2
2
Sex
Age Bracket
Male
Female
24 045
23 653
25 313
1 067
70
0 - 15
16 - 25
26 - 40
41 - 60
61 +
25 566
24 001
20 439
1 199
132
C.
Source
Period
Year 1
Year 2
Year 3
Year 4
Year 5
Local (Fcfa)
Foreign (Fcfa)
1 000 000
1 500 000
1 750 000
2 000 000
1 800 000
5 500 000
6 500 000
7 000 000
6 900 000
7 100 000
----------------------------------------------------
47
ADDENDA :
1. JOB APPLICATIONS
2. IRREGULAR VERBS
3. LINKING WORDS
48
PART 1: JOB APPLICATIONS (Illustrative Documents)

A- Form-type Rsum
AFRICAN DEVELOPMENT BANK GROUP
GROUPE DE LA BANQUE AFRICAINE DE DEVELOPPEMENT
Date:
Tel: (225) 20-20-44-44 (RCI)

(216) 71102966 (Tunis)
Statutory Headquarters/ Sige/ Rue Joseph Anoma - 01 BP 1387

Abidjan 01, Cte dIvoire
Temporary Relocation Agency / ATR 15 Avenue du Ghana BP
323- 1002 Tunis-Belvdre, Tunisie/Tunisia
Application form for Internship Program
Fax: (225) 20-20-49-43 (RCI)

(216) 71831472(Tunis)
Formulaire De Candidature Pour Le Programme De

PHOTO
Telex: 23717 / 23498 / 23263
Stage
Instructions: A remplir la machine a crire ou au bic. Il est important de rpondre toutes les questions avec
prcision; a dfaut, l'examen de la candidature pourrait tre retarde. Si vous n'ts pas concerne par
un point, ou s'il n'ya aucun renseignement a fournir, veuillez crire en toutes lettres S.O. pour sans
objets.
Instructions: Type or print in ink. It is important that you answer all questions fully and accurately; failure to do so
Personal (Personnel):
may delay considerations or your application. If an item does not apply to you, or if there is no
information to be given, N/A is applicable. Please attach 1 passport-size photo.
Have you interned in this establishment in the past? If yes, please indicate the Dept., the name of your
Director / supervisor, and the dates you interned. (Avez-vous effectue un stage dans le passe? Si oui,
veuillez indicater le Dept, le nom de votre Directeur et les dates du stage?)
YES (Oui)
NO (Non)
Family Name (Nom de famille):
First Name (Prnom):
Marital Status (Etat Civil):
Date of Birth (Date de Naissance):

dd/mm/yyyy
Place of Birth (Lieu de

Naissance):
Nationality (Nationalit):
Permanent Address (Adresse Permanente):
Sex (Sexe):
Tel:
Current Address (Adresse Actuelle):
Fax:
Email:
Tel. (H):
Name of Person to be Contacted in Case of

Emergency (Nom de la personne a contacter en
cas d'urgence):
Initials:
Fax:
Telex:
Address (Adresse):
Education:
Relationship (Degr de Parente):
Tel:
Fax:
Email:
Etudes Universitaires ou Suprieurs (University or
Equivalent Education):
Nom de L'Etablissement (Name of

Institution):
49
Adresse de L'Establissement (Address of Institution):
Principal Domaine D'Etudes (Major Field of

Study):
Langue de Travail (Working Language):
Tel:
Fax:
E-mail:
Diplme ou Titre Recevoir et la Date (Degree
or Qualification Obtained and the Date):
Vitesse de frappe (Typing

Speed):
Connaissance D'Autre Langues? (Si oui laquelle? Preciser dans le tableau ci-dessous)
Knowledge of other Languages (if, yes indicate in the table below)
1 - Easy (Facile)
5 - Difficult (Difficile)
Read
Lire
Write
Ecrirer
Speak
Parler
Understand
Comprendre
1)
2)
Education:
3)
Annes D'Etudes
Etudes Antrieures (Previous Education):
Years Attended
Nom, Lieu et Pays De L'Etablissement: Name,
Place & Country of Institution:
De (From) A (To)
Diplmes Obtenus (Qualification

Obtained):
Stage / Internship
Le Stage est-il ncessaire pour la prparation d'une thse ou

d'un mmoire? Is this internship a requirement for the
preparation of a thesis/dissertation?
Est-il ncessaire une tude/mission sur le terrain dans le cadre
du stage? Is field experience required as part of the
internship?
Domaine de Stage Souhait - tablir la liste par ordre de
priorit: (Desired Field of Internship - List in order of Priority)
1)
2)
3)
Sponsoring Institution (Etablissement Qui Parraine):
Priode Propose Pour Le

Stage (Dates):
Begin
Debut
Finish
Fin
Proposed Period of Internship

(Dates):
Address (Adresse):
Sponsor
Tel:
Name & Title of Immediate Supervisor, Tutor or Thesis
Director (Nom et Titre Du Superviseur Direct, Du
professeur ou Du Directeur De Thse):
Fax:
Signature and Stamp of Approval /
Recommendation of Sponsoring Institution
(Signature et Cachet D'Approbation /
Recommandation De L'Etablissement):
(Please Note that your signature and stamp indicate you recommend this
application.) (Prire Noter que vos signature et cachet indiquent que vous
recommandez cette candidature.)
50
Print Name (Imprimer Nom):
Signature of Applicant (de Candidat):
Date:
Ce Cadre est Strictement rserv l'usage officiel. (This Space for Official use Only)
B- Classical Rsum
Peter Jacquet
born on January 1, 1980. Married, 2 children
Ivorian - BP 0101 Yamoussoukro, RCI - +225 20203030 petjacq@arial.com
Employment: August December 2008, four-month internship, Research Department, ADB
Group, Abidjan. Assisted in preparing surveys and reports.
Education and Training: 2008 HND in Sales management, ESETEC, Yamoussoukro.

2006 A levels (Baccalaurat) : Literature, Philosophy, Mathematics
and Physics Lyce Oxford, Abidjan
Additional Information: Good command of English and Spanish. Mother tongue: French
Computer-literate: good knowledge of Word, Excel, Power Point,
Internet Browsers & applications
Interests/Activities: - Board member of the Municipal English-speaking club. Music

(piano playing), cinema, theatre, reading, football
Referees: - Ms Rebord Magareth, Town Councillor, Municipality of Yamoussoukro
Phone: 00 01 00 02 rebordmag@tahoma.org
- Mr Bob Grant, Project Manager, ADB Group, Abidjan Phone: 0101 0303
bobgrant@adbg.org
51
C- Cover Letters (lettre de motivation)

1. Unsolicited Application (candidature spontane)
BP 0101 Yamoussoukro,
Cte DIvoire
Phone: 20203030
September 15, 2009
Human Resources Department
Hypers Communication Ltd
PO Box 111, Abidjan.
Dear Sirs,
Your organization has an excellent reputation both for the quality of its products and for the
working conditions and salaries provided for its employees. And this is the reason why I am
interested in a job with you.
As stated in my rsum, my qualifications include sales management and marketing. I also had
the opportunity during my training of having an internship with the African Development Bank
Group, Abidjan.
My determination to do well, my readiness to work hard and my pleasure in coping with
challenging situations are the main assets I would be pleased to put at the service of your
organization.
I am available for interview at any time and look forward to hearing from you shortly.
Yours faithfully,
Audrey Skots (Miss)
2. On-offer Application (candidature motive)

Dear Sirs,
With reference to your ad in Frat Mat of September 10, issue n 1357, I would like to apply for the
position of Sales Assistant you offer. Your organization has an excellent reputation both for the
quality of its products and for the working conditions and salaries provided for its employees. And
this is the reason why I am interested in a job with you.
As stated in my rsum, my qualifications include sales management and marketing. I also had
the opportunity during my training of having an internship with the African Development Bank
Group, Abidjan.
My determination to do well, my readiness to work hard and my pleasure in coping with
challenging situations are the main assets I would be pleased to put at the service of your
organization.
I am available for interview at any time and look forward to hearing from you shortly.
Yours faithfully,
Audrey Skots (Miss)
52
IRREGULAR
VERBS
Infinitive
Preterit
Past Participle
Meaning (French)
A
abide
arise
awake
abode
arose
awoke
abode
arisen
awoken
demeurer/supporter
se lever
sveiller
B
be
bear
beat
become
beget
begin
behold
bend
beseech*
bet
bid
bind
bite
bleed
blend*
blow
break
breed
bring
broadcast
build
burn*
burst
buy
was / were
bore
beat
became
begot
began
beheld
bent
besought
bet
bade
bound
bit
bled
blent1
blew
broke
bred
brought
broadcast
built
burnt
burst
bought
been
borne
beaten
become
begotten
begun
beheld
bent
besought
bet
bidden
bound
bitten
bled
blent
blown
broken
bred
brought
broadcast
built
burnt
burst
bought
tre
porter
battre
devenir
engendrer
commencer
contempler
courber
supplier, implorer
parier
ordonner
lier
mordre
saigner
mlanger
souffler
briser/casser
lever (enfant, animal,)
apporter
radiodiffuser
construire/btir
brler
clater
acheter
C
cast
catch
chide
choose
cleave
cling
clothe*
come
cost
creep
crow
cut
cast
caught
chid
chose
cleft (clove)
clung
clad
came
cost
crept
crew
cut
cast
caught
chid(den)
chosen
cleft (cloven)
clung
clad
come
cost
crept
crowed
cut
jeter, lancer (un regard,)

attraper
gronder
choisir
fendre
s'accrocher
s'habiller
venir
coter
ramper
chanter (coq)
couper
D
dare
deal
dig
do
draw
dream*
drink
drive
dwell
durst (dared)2
dealt
dug
did
drew
dreamt
drank
drove
dwelt
dared
dealt
dug
done
drawn
dreamt
drunk
driven
dwelt
oser
distribuer
creuser
faire
dessiner/tirer
rver
boire
conduire
demeurer, habiter
E
eat
ate
eaten
manger
53
F
fall
feed
feel
fight
find
flee
fling
fly
forbid
forget
forgive
forsake
freeze
fell
fed
felt
fought
found
fled
flung
flew
forbade
forgot
forgave
forsook
froze
fallen
fed
felt
fought
found
fled
flung
flown
forbidden
forgotten
forgiven
forsaken
frozen
tomber
nourrir
(res)sentir
combattre/(se) battre
trouver
fuir/ senfuir
lancer
voler (avion,oiseau)
interdire
oublier
pardonner
abandonner
geler
G
get
gild
gird
give
go
grind
grow
got
gilded
girt
gave
went
ground
grew
got
gilt (gilded)
girt
given
gone
ground
grown
obtenir
dorer
ceindre
donner
aller
moudre
crotre
H
hang3 *
have
hear
heave
hew
hide
hit
hold
hurt
hung
had
heard
hove4
hewed
hid
hit
held
hurt
hung
had
heard
hove4
hewn
hidden
hit
held
hurt
suspendre
avoir
entendre
soulever
tailler
cacher
frapper
tenir
blesser/faire mal
K
keep
kneel
knit
know
kept
knelt
knit
knew
kept
knelt
knit
known
garder
s'agenouiller
tricoter
savoir/connatre
L
lay
lead
lean*
leap*
learn*
leave
lend
let
lie
light*
lose
laid
led
leant
leapt
learnt
left
lent
let
lay
lit
lost
laid
led
leant
leapt
learnt
left
lent
let
lain
lit
lost
tendre
mener/conduire
se pencher
bondir
apprendre
laisser/partir
prter
louer/laisser/cder
tre allong
clairer
perdre
M
make
mean
meet
mistake
mow
made
meant
met
mistook
mowed
made
meant
met
mistaken
mown (mowed)
faire/fabriquer
signifier/vouloir dire
rencontrer
se mprendre
faucher, tondre (pelouse)
O
overcome
overcame
overcome
vaincre/surmonter
54
P
pay
put
paid
put
paid
put
payer
mettre
Q
quit*
quit
quit
quitter, arrter de
R
read
rend
rid
ride
ring
rise
run
read
rent
rid
rode
rang
rose
ran
read
rent
rid
ridden
rung
risen
run
lire
dchirer
dbarrasser
aller cheval, bicyclette
sonner
se lever/augmenter
courir
S
saw
say
see
seek
sell
send
set
sew
shear*
shed
shake
shine
shoe
shoot
show
shrink
shut
sing
sink
sit
slay
sleep
slide
sling
slink
slit
smell*
smite
sow
speak
speed
spell
spend
spill*
spin
spit
split
spoil*
spread
spring
stand
steal
stick
sting
stink
strew
stride
sawed
said
saw
sought
sold
sent
set
sewed
shore
shed
shook
shone
shod
shot
showed
shrank
shut
sang
sank
sat
slew
slept
slid
slung
slunk
slit
smelt
smote
sowed
spoke
sped
spelt
spent
spilt
spun
spat
split
spoilt
spread
sprang
stood
stole
stuck
stung
stank
strewed
strode
sawn (sawed)
said
seen
sought
sold
sent
set
sewn
shorn
shed
shaken
shone
shod
shot
shown (showed)
shrunk
shut
sung
sunk
sat
slain
slept
slid
slung
slunk
slit
smelt
smitten
sown
spoken
sped
spelt
spent
spilt
spun
spat
split
spoilt
spread
sprung
stood
stolen
stuck
stung
stunk
strewn (stewed)
stridden
scier
dire
voir
chercher
vendre
envoyer
poser/mettre
coudre
tondre (mouton)
verser (larmes, sang, )
secouer
briller
chausser/ferrer
tirer (fusil, balle,)
montrer
rtrcir
fermer
chanter
senfoncer, sombrer
sasseoir
tuer
dormir
glisser
lancer (avec une fronde)
se drober
fendre
sentir (odorat)
frapper (fer,)
semer
parler
(se) hter
peler
dpenser
rpandre
filer
cracher
(se) fendre
gter/gcher
taler/(s)tendre
jaillir
tre debout
voler/drober
coller
piquer (avec un dard)
sentir mauvais
joncher
aller grands pas
55
strike
string
strive
swear
sweep
swell
swim
swing
struck
strung
strove
swore
swept
swelled
swam
swung
struck
strung
striven
sworn
swept
swollen (swelled)
swum
swung
frapper
enfiler
s'efforcer
jurer
balayer
gonfler
nager
(se) balancer
T
take
teach
tear
tell
think
thrive
throw
thrust
tread
took
taught
tore
told
thought
throve
threw
thrust
trod
taken
taught
torn
told
thought
thriven
thrown
thrust
trodden
prendre
enseigner
dchirer
dire/raconter
penser
prosprer
jeter
pousser / fourrer
fouler aux pieds
U
understand
undo
upset
understood
undid
upset
understood
undone
upset
comprendre
dfaire
renverse r / bouleverser
W
wake*
wear
weave
weep
win
wind
withdraw
withstand
wring
write
woke
wore
wove
wept
won
wound
withdrew
withstood
wrung
wrote
woke(en)
worn
woven
wept
won
wound
withdrawn
withstood
wrung
written
s'veiller
porter (vtement,)
tisser
pleurer
gagner
remonter
retirer
rsister
tordre
crire
Note :
1
blended est plus frquent (cf. p1)
dared est plus frquent (cf. p1)
hang (hanged, hanged) comme verbe rgulier signifie (se) pendre. A ne pas confondre avec sa forme irrgulire qui
signifie suspendre (cf. p2).Mme cas de figure avec lie (lied, lied) qui signifie mentir (cf. p2)
4 heaved est plus frquent (cf. p2)
3
Les verbes suivis de lastrisque (*) ont aussi une forme rgulire
e.g.: learn (learned, learned)
56
SOME COMMON LINKING WORDS

(with examples and French translations)
Also : aussi, galement, en plus

- Im not only thirsty but also hungry.
All the same : tout de mme, malgr tout
- Bribery is wrong; people do it all the same.
Although = albeit : bien que, quoique
- Although it tastes good, I dont like it.
As1 : comme, tant donn que, puisque
- As English is important in business, I learn it.
As2 : alors que, au fur et mesure que
- As we listened, we understood it was not that hard.
As3 : comme
- As the author says, imperialism killed Africa.
Adjective + as : aussi+adjectif+subjonctif
- Innocent as they may be, children cant be deceived.
As a result = consequently : par
consquent
- The text is well typed; as a result, it is easy to read.
As if = as though : comme si
- He behaved as if he has committed a crime.
As long as = so long as : tant que, aussi
longtemps que
- As long as evil exists, there will never be peace.
As soon as : ds que, aussi tt que
- As soon as you are born, suffering begins.
Because : parce que
- God is good because He always cares for us.
Because of = on account of : cause de,
en raison de
- Because of the bad weather, we could not travel.
Besides1 : dailleurs, en outre
- His arguments are unquestionable. Besides there
are strong evidences
Besides2 : en plus de
- There are four managers besides the CEO.
Consequently : par consquent
- Those people were denied any freedom, consequently
they rebelled.
Contrary to : contrairement , en opposition

, lencontre de
- Contrary to our first impressions, it is easy to learn.
- She developed another standpoint, contrary to the
authors main idea.
Despite = in spite of : malgr, en dpit de
- He went to the big city, despite all the risks.
Due to = owing to : en raison de, d
- Due to war, many companies are closing.
Eitheror: ou(bien)ou(bien), soitsoit
- Either he is sincere or he is a very clever fraud.
Even if : mme si
- She will do it even if everybody disapproves
Even though : bien que
- Even though it was difficult, I made sense of it.
For1 : pendant
- They stayed in that room for a couple of days.
For2 : depuis
- I have been living here for years.
For3 : car
- They complained, for they had asked specifically for
a car with air-conditioning.
For all = in spite of: malgr, en dpit de
- For all the troubles, they enjoyed their stay in CI.
For fear of : de peur de, de crainte de
- He did not say a word, for fear of betraying himself.
For fear that = lest : de peur/crainte que
- She does not dare speak the truth for fear that
everybody may hear about it.
Furthermore = moreover : en outre
- The text deals with the education of girls; furthermore,
it is a real plea for women empowerment.
Hence : do
- Negotiations have failed, hence the strike.
However : pourtant, cependant
- She has never loved him. However, she consented to
living with him during all those years.
57
If : si
- If I were you, I would beware of rumours.
In addition1 : cf. furthermore (en outre)
In addition2 : en plus de
- In addition to illiteracy, ignorance favours poverty.
In case : au cas o
- In case you disagree, let me know.
In order to = to : afin de
- She planned a trip to London in order to improve
her English.
In spite of : malgr, en dpit de
- In spite of his efforts, he could not find another job.
Into the bargain = to boot : par-dessus le
march, en plus
- He was a distinguished scientist, and a gifted
painter into the bargain.
Likewise = similarly : de mme
- Nineteenth-century workers feared mechanization in
industry; likewise, Information Technology today is
sometimes perceived as a threat.
Meanwhile = in the meantime : pendant
ce temps, en attendant
- I am ironing the clothes. Meanwhile, cook the meal.
Neither nor : ni ni
- He is neither a musician nor a singer.
Nevertheless = nonetheless : nanmoins
- This book is costly. Nevertheless, it is worth buying.
Not that : non pas que
- Not that I dont like it, but I find it a bit sour.
Notwithstanding1 : cf. in spite of
Notwithstanding2 : cf. nevertheless
Once : un fois que
- Once you weigh the pros and cons, you will be able
to make up your mind.
On condition that : condition que
- I agree to help you on condition that it remains
secret.
Or else = if not : sinon, sans quoi
- Government have to take measure, or else social
unrest will grow.
Provided (that)= providing (that) :
pourvu que
- Provided (that) we play well, we will win the match.
Since1 : depuis
-French women have had the right to vote since 1944.
Since2 : depuis que
- I have known him since I began higher education.
Since3 = as : puisque
- We need to learn English since it is essential.
So : ainsi, donc
- They were late, so they hurried.
So as to = in order to : afin de, de faon
- He accumulates examples so as to make his point
clear.
So long as : cf. as long as (tant que, etc.)
So that : afin que, pour que
- He accumulated examples so that he could make
himself understood.
So that : de sorte que
- He was very cunning so that everybody thought he
was telling the truth, which was not right.
Still = however : pourtant, tout de mme
- Immigrants know they will live precariously, still
thousands of them cross the borders.
Suppose (that) = supposing (that) : en
supposant que, supposer que
Thats (the reason) why : cest pourquoi
- English is needed, thats why Im learning it
Then : puis, ensuite
- First we speak, and then we write.
Therefore : donc, par consquent
- I think, therefore I am.
Though = although : bien que
- Though he was the best, he never showed off.
Thus : cf. so (ainsi, donc, par consquent)
- He could speak English fluently; thus he was able
to travel easily to the US.
Till = until : jusque
- Till the end of the training, we didnt meet the boss
of the company.
Unless : moins que
- Unless they work hard, they will not pass this
exam.
58
Unlike : contrairement , linverse de

-Unlike French people, the British are hard-workers.
Until = till : jusque
-Until well after his departure, his work was
undervalued.
Up to : jusqu
-Up to a certain point, their complaints are
understandable.
What is more = moreover : en plus
-This is a simplistic idea. What is more, it is utterly
wrong.
When : quand, lorsque
-When population grows rapidly, resources will grow
scarcer.
Whenever : toute fois que, chaque fois que
-Whenever he had to spend some time abroad, he felt
homesick.
Whereas : tandis que, alors que
-The first paragraph deals with positive aspects,
whereas the second one is concerned with shortcomings.
Wherever : o que
-Wherever you travel to nowadays, you get trapped in
the tourist business.
Whether (or) : si (ou)
-The mayor will tell us whether he stands for reelection or not.
While = whilst : alors que, pendant que
-While most try to keep up with technological
progress, some stick to their old typewriters.
Yet : jusquici
-This is his best song yet.
Yet = however : pourtant, cependant
-There wasnt much action, yet the movie was
gripping.
(not) yet : pas encore
-At this stage, human action to protect environment
is not obvious yet.
Note: there exist some combinations with no matter

e.g.:
No matter how + adj. = however + adj. (avoir beau, )
-No matter how hard he tried, he did not succeed.
No matter what = whatever (quoi que, peu importe, )
-No matter what we do, she will not accept.
No matter where = wherever (o que, )
-No matter where he may come from, the doors are closed.
No matter who = whoever (qui que, )
-No matter who he is, there is no vacancy.
etc.
Ballack-Hypers Holding, an Authoritative Community Based Organization, is dedicated to serving

you through Capacity Building, Empowerment and Communication for Sustainable Community
Development.
Meet us on: bhh.info@gmail.com BP 2664, Yamoussoukro, CIV
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Researched and Designed by:

Students Full Name

Module One : Language Review ..

Module Two : Business Firms and Globalization .

Module Three: The Nature of Commerce .

Module Four : Market Research, Publicity & Advertising .

Module Five : International Marketing ..

Addenda : Job Applications Irregular Verbs Linking Words ..

Note to the Informed Reader:

This collection of resources is primarily meant to guide the

Study Kit Sales Management Bighypers 2010

Study Kit Sales Management Bighypers 2010

LANGUAGE ASSIGNMENT (THE RIGHT WORD)

The...was much more difficult than before, and he didnt pass

He will need a..to go to Egypt. His passport wont be enough.

I have been looking at that holiday..you gave me the other day

Dont forget to send Paul a birthday.. His birthday is tomorrow

When I look at the price..I decided not to buy it

The..on the jumper says hand wash only

I didnt have cash. So I wrote out a..for 10 pounds

She put a..under my door to say she had visited

I filled in the..and sent it off

He..into a lorry but luckily no one was hurt in the accident

She..to buy the dress but it was too expensive

The police..him because he was driving his car very badly

He phoned the hotel and..a room for two nights

He didnt have any cash so he..with his credit card

She..the exam with the best grade in the class

He was..from his job for smoking in the office

10) The loud noise..her up and she couldnt sleep again

He forgot to..for his ticket

I am looking forward to.your family

She apologized for not..to the party

They congratulated him on..the test

She wanted me to..her to the station

I remembered to..the letter while I was out

She remembersin that river when she was younger

He began to..what had happened

She left without..goodbye

10) He continuedeven though they had asked him to be quiet

Thank you so. (too so very) much.

Study Kit Sales Management Bighypers 2010

ESSAY WRITING (BTS FORMAT)

Strategic Announcement of the Topic

Leading Question (to be answered in the Body)

- Full Development of the Topic (with Ideas, Examples, Demonstrations, Illustrations,

- Result of the Analysis (Giving your Point of View if Necessary)

2. SOME GUIDELINES (indications)

Higher National Diploma (equivalent to the French BTS)

Study Kit Sales Management Bighypers 2010

F-Expressing Opposite Ideas

Exercise: To what extent is English important for business students?

Study Kit Sales Management Bighypers 2010

Study Kit Sales Management Bighypers 2010

PART 1: READING -COMPREHENSION

BUSINESS FIRMS GOING GLOBAL

achieved through diversification and through combinations and alliances,

Adapted from Business & Economics, 1997, p. 106

Study Kit Sales Management Bighypers 2010

Study Kit Sales Management Bighypers 2010

2. Translate the following texts into English

Study Kit Sales Management Bighypers 2010

commerce mondial comme au niveau national, la satisfaction de la clientle et la fiabilit

StudyKit-Sales Management & Marketing

StudyKit-Sales Management & Marketing