Escolar Documentos
Profissional Documentos
Cultura Documentos
Accounting
Abdolmohammadi/McQuade: Applied Research in Financial Reporting: Text and Cases
Ainsworth: Introduction to Accounting: An Integrated Approach, 3/e
Anthony/Govindarajan: Management Control Systems, 11/e
Anthony/Hawkins/Merchant: Accounting: Text and Cases, 11/e
Anthony/Young: Management Control in Nonprofit Organizations, 7/e
Baker: Advanced Financial Accounting, 5/e
Blocher/Chen/Lin: Cost Management: A Strategic Emphasis, 2/e
Brewer/Garrison/Noreen: Introduction to Managerial Accounting, 2/e
Brownlee/Ferris/Haskins: Corporate Financial Reporting, 4/e
Dunn: Enterprise Information Systems, A Pattern-Based Approach, 3/e
Dyckman/Davis/Dukes: Intermediate Accounting, 5/e
Edmonds: Fundamentals of Finance Accounting Concepts, 4/e ê
Edmonds: Fundamentals of Managerial Accounting, 2/e ê
Engstrom: Essentials of Accounting for Governmental & Not-for-Profit Organization, 7/e
Folk et al: Introduction to Managerial Accounting
Garrison/Noreen: Managerial Accounting, 10/e ê
Greenstein/Vasarhelyi: Electronic Commerce, 2/e
Guenther: Financial Reporting and Analysis
Harvard Business School Accounting Cases
Harvard Managerial Accounting Cases
Haskins/Ferris/Selling: International Financial Reporting and Analysis, 2/e
Hilton: Cost Management: Strategies for Business Decisions, 2/e
Hilton: Managerial Accounting, 6/e
Hilton: Managerial Accounting: Creating Value in a Dynamic Business Environment, 5/e ê
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Spiceland/Sepe: Intermediate Accounting Vol. II, Chapters 13-22
Trombley: Accounting for Derivatives and Hedging
Ulmer: Computer Accounting with QuickBooks 2003, 5/e
Whittington/Pany: Principles of Auditing & Other Assurance Services, 14/e
Wild: Financial Accounting: Information for Decisions, 3/e ê
Wild et al: Financial Statements Analysis, 8/e
Williams et al: Financial & Managerial Accounting, 13e ê
Williams: Financial and Managerial Accounting, Working Papers, Vol. I, 12/e
Williams: Financial and Managerial Accounting, Working Papers, Vol. II, 12/e
Williams et al: Financial Accounting, 11/e
Wilson: Accounting for Governmental & Nonprofit Entities, 13/e
Yacht: Computer Accounting with Peachtree, Complete, 7/e
Yacht: Computer Accounting Essentials Using QuickBooks for the Web, 2/e
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342
= McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Accounting (continued)
Young: Practice Cases and Solutions to accompany Techniques of Management Accounting
Zimmerman: Accounting for Decision Making and Control, 4/e
Coming Soon:
Baker: Advanced Financial Accounting, 6/e scheduled for 05/21/04
Louwers: Auditing and Assurance Services scheduled for 04/02/04
General Business
Ferrell/Hirt: Business: A Changing World, 4/eê
Fry/Stoner/Hattwick: Business: An Integrative Approach, 3/e
Nickels: Understanding Business, 6/e ê
Post/Lawrence/Weber: Business & Society 10/e
Business Communications
Akin: Group Activities
Angell: Business Communication Design
Argenti: Corporate Communication, 3/e
Beamer/Varner: Intercultural Communication in the Global Workplace, 2/e
Camp/Satterwhite: College English and Communication Student Activity Workbook, 8/e
Hattersley/McJannet: Management Communication, 2/e
Hynes: Managerial Communication: Strategies & Applications, 2/e
Lay: Technical Communication, 2/e
Lesikar/Flatley: Basic Business Communication, 10/e
Locker: Business and Administrative Communication, 6/e
Locker: Business Communication, 2/e
Nickels: Understanding Business, 6/e ê
PowerWeb Business Communication
Satterwhite/Camp: College English and Communications, 8/e
Satterwhite/Olson/Sutton: Business Communications at Work, 2/e
Coming Soon:
Beamer: Intercultural Communication in the Global Workplace, 3/e scheduled for 04/15/04
Camp: Developing Proofreading and Editing Skills, 5/e scheduled for 03/26/04
Hosler: English Made Easy, 5/e scheduled for 07/16/04
Hynes: Managerial Communication: Strategies & Applications, 3/e scheduled for 07/23/04
Lucas: Customer Service, 3/e scheduled for 06/04/04
Varner/Beamer: Intercultural Communication in the Global Workplace, 3/e scheduled for 03/26/04
Business Law
Akin: Group Activities
Barnes/Dworkin/Richards : Law for Business, 8/e
Baumer/Poindexter: Cyberlaw & E-Commerce
Baumer: Legal Environment Business Information Age
Bennett/Hartman: Employment Law for Business, 4/e
Business Law and the Legal Environment (glossary and important acts)
Hodge: Cases from the Legal Environment of the New Millennium, 7/e
Hodge: The Legal Environment of the New Millennium, 7/e
Mallor.: Business Law: The Ethical, the Global and E-Commerce Environment, 12/e
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Mallor: Student Study Guide t/a Business Law, 12/e
McAdams: Law, Business and Society, 7/e
Ostapski: The Puzzle Game to accompany Barnes, et al.: Law for Business
Ostapski: The Puzzle Game to accompany Reed: The Legal and Regulatory Environment of Business
PowerWeb: Legal Environment of Business
Reed et al: The Legal & Regulatory Environment of Business, 13/e
Coming Soon:
Willes: International Business Law scheduled for 05/07/04
Business Math
Coming Soon:
Slater: Practical Business Math Procedures, 7/eê -- CANCELED
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Business Statistics
Aczel: Complete Business Statistics, 5/e
Akin: Group Activities
Bowerman/O’Connell: Business Statistics in Practice, 3/e
Bowerman/O’Connell/Orris: Essentials of Business Statistics, 2/e
Bowerman: Instructor’s Solution Manual for Business Statistics in Practice, 3/e
Bryant: Practical Data Analysis Vol. I, 2/e
Bryant: Practical Data Analysis Vol. II, 2/e
Bryant: Practical Data Analysis Vol. III, 2/e
Lind et al: Basic Statistics for Business and Economics, 4/e
Lind et al: Statistical Techniques in Business and Economics, 12/e
PowerWeb Business Statistics
Siegel: Practical Business Statistics, 5/e
Zagorsky: Business Information: Finding and Using Data in the Digital Age
Coming Soon:
ALEKS: Business Statistics -- CANCELED
Bryant: Using Data: ISBA scheduled for TBD
Kutner: Applied Linear Statistical Models, 5/e scheduled for 08/06/04
Business Week Articles (updates every quarter)
Cases Studies
Annual Advances Cases
Business Case Journal
Darden Cases
Harvard Cases
INSEAD
Ivey
NACRA Cases
Thunderbird Cases
Marilyn Taylor & Chi Archibong: Pinnacle Management Strategy Case database
Computer Technology
Akin: Group Activities
Bradley/Millspaugh: Programming in Visual Basic Version 6.0 Update
Bradley/Millspaugh: Advanced Programming Using Visual Basic Version 6.0
Bradley/Millspaugh: Programming in C++
Bradley/Millspaugh: Programming with Java
Bradley/Millspaugh: Programming in Visual Basic.NET, 4/eê
Bradley/Millspaugh: Advanced Programming Using Visual Basic.NET, 2/e
Burrows/Langford: Learning Programming Using Visual Basic.NET
Friesen: Guide to WebCT 3 for Instructors
Haag/Perry: I-Series: Microsoft Access 2002, Complete
Haag et al: I-Series: Microsoft Office XP, Vol. I
Haag et al.: Microsoft Office XP, Volume I Expanded
Haag et al: I-Series: Microsoft Office XP, Vol. II
Haag/Perry: I-Series: Microsoft Windows XP, Brief
Haag/Perry: I-Series: Microsoft Windows XP, Introductory
Haag/Perry: I-Series: Microsoft Windows XP Complete
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Haag/Perry: I-Series: Microsoft Excel 2002, Complete
Hofstetter: Internet Literacy, 3/e
Hutchinson/Coulthard: Advantage Series: The Office XP, Vol. I & II
Hutchinson/Coulthard: Advantage Series: Microsoft Excel 2002, Complete
Hutchinson/Coulthard: Advantage Series Microsoft Word 2002, Complete
Hutchinson/Coulthard: Advantage Series Microsoft Office 2000, Enhanced
Hutchinson/Coulthard: Microsoft Access 2002 Complete
Hutchinson/Coulthard: Windows XP with Internet Explorer
Ivens/Carlberg: Excel 2002: The Complete Reference
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Access 2004 scheduled for 06/25/04
Haag/Perry: I Series: Microsoft :
Access 2004 scheduled for 03/26/04
Excel 2004 scheduled for 03/26/04
Office 2004 Volume I, 2/e scheduled for 03/26/04
Office 2004 Volume II scheduled for 04/02/04
Windows 2004, (Brief, Intro) -- CANCELED
Windows 2004, Complete -- CANCELED
Ober: Microsoft Word 2003 Manual for College Keyboarding scheduled for 03/05/04
O’Leary: O’Leary Series:
Microsoft Access 2004 scheduled for TBD
Microsoft Word 2004 scheduled for 03/19/04
Microsoft Office 2004, Intro Volume II scheduled for 03/19/04
Microsoft Windows 2004, Brief -- CANCELED
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Mogab: Study Guide to accompany Principles of Macroeconomics, 2/e
Mogab: Study Guide to accompany Principles of Microeconomics, 2/e
Maurice: Managerial Economics, 7/e
McConnell/Brue/Macpherson: Contemporary Labor Economics, 6/e
McConnell/Brue: Economics: Principles, Problems, and Policies, 16/e ê
McConnell/Brue: Macroecomics: Principles, Problems, and Policies, 16/e
McConnell/Brue: Microeconomics: Principles, Problems, and Policies, 16/e
McConnell/Brue: Study Guide to accompany Economics, 15/e
O’Sullivan: Urban Economics, 5/e
Pugel: International Economics, 12/e
Samuelson/Nordhaus: Microeconomics, 17/e
Schiller: Contemporary Economic Issues
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Economics (continued)
Schiller: Economy Today, 9/eê
Schiller: Essentials of Economics, 5/e
Swartz/Bonello: Taking Sides: Economic Issues, 11/e
Sharp et al: Economics of Social Issues, 16/e
Slavin: Economics, 7/e
Van den Berg: International Economics
Walstad/Bingham: Study Guide t/a McConnell and Bruce Economics, 16/e
Coming Soon:
Appleyard: International Economics, 5/e scheduled for 11/05/04
Chiang: Fundamental Methods of Math Economics, 4/e scheduled for 10/29/04
Guell: Issues in Economics Today, 2/e scheduled for 03/26/04
King: International Economics and International Economics Policy, 4/e scheduled for 03/26/04
McConnell: Study Guide Economics, 16/e scheduled for 03/05/04
McConnell: Study Guide to accompany Macroeconomics, 16/e scheduled for 03/26/04
Samuelson: Economics, 18/e scheduled for 08/13/04
Samuelson: Macroeconomics, 18/e scheduled for 09/10/04
Samuelson: Microeconomics, 18/e scheduled for 08/13/04
Schmidt: Econometrics scheduled for 04/02/04
Slavin: Macroeconomics, 7/e scheduled for 03/19/04
Slavin: Microeconomics, 7/e scheduled for 03/12/04
Thomas: Managerial Economics, 8/e scheduled for 04/02/04
Finance
Allen et al: Pension Planning, 9/e
Beim: Emerging Financial Markets
Beim/Caloris: Emerging Financial Markets Cases Only
Block/Hirt: Foundations of Financial Management, 11/e ê
Bodie et al: Investments, 6/e ê
Bodie: Essentials of Investments, 5/e ê
Brealey: Principles of Corporate Finance, 7/eê
Brealey/Myers/Marcus: Fundamentals of Corporate Finance, 4/eê
Brueggeman/Fisher: Real Estate Finance and Investments, 12/e
Bruner: Case Studies in Finance, 4/e
Chew, Jr.: The New Corporate Finance: Where Theory Meets Practice, 3/e
Chew/Gillan: Corporate Governance at the Crossroads: A Book of Readings
Cohen: Investment Analysis and Portfolio Management
Corgel/Ling/Smith: Real Estate Perspectives, 4/e
Corrado/Jordan: Fundamentals of Investments Valuation and Management, 3/e
DeMello: Cases in Finance
Doherty: Integrated Risk Management
Eun/Resnick: International Financial Management, 3/e
Grinblatt/Titman: Financial Markets and Corporate Strategy, 2/e
Harrington: Risk Management and Insurance, 2/e
Harvard Business School Finance Articles
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Harvard Business School Finance Cases
Helfert: Techniques of Financial Analysis, 11/e
Higgins: Analysis Financial Management, 7/e
Hirt/Block: Fundamentals of Investment Management, 7/e
Kapoor et al: Personal Finance, 7/e ê
Levich: International Financial Markets: Prices and Policies, 2/e
Ling: Real Estate Principles: A Value Approach
Marilyn Taylor & Chi A. Archibong, Eds.: Pinnacle Management Strategy Case database
Nunnally & Plath: Cases in Finance, 2/e
Rose/Hudgins: Bank Management and Financial Services, 6/e
Rose: Money & Capital Markets, 8/e
Rosen: Public Finance, 7/e
Ross/Westerfield/Jaffe: Corporate Finance, 6/e ê
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342
= McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Finance (continued)
Ross/Westerfield/Jordan: Essentials of Corporate Finance, 4/e
Ross: Fundamentals of Corporate Finance, 6/e
Saunders et al: Financial Markets and Institutions: A Modern Perspective, 2/e
Saunders: Financial Institutions Management, 4/e
Stoner/Werner: Remaking Corporate Finance
White: Financial Analysis with an Electronic Calculator, 5/e
Coming Soon:
Adair: Excel Applications for Corporate Finance scheduled for 05/28/04
Chew: The New Corporate Finance, 4/e scheduled for 08/01/04
Collis: Corporate Strategy, 2/e scheduled for 07/31/04
Kester: Case Problems in Finance, 12/e scheduled for 04/09/04
Ross: Corporate Finance, 7/e scheduled for 03/26/04
Management
Afuah: Business Models: A Strategic Management Approach
Afuah/Tucci: Internet Business Models and Strategies: Text and Cases, 2/e
Akin: The Team-Building Workbook
Ball et al: International Business: The Challenge of Global Competition, 9/e ê
Bartlett/Ghoshal/Birkinshaw: Transnational Management, 4/e
Bateman: Management: The New Competitive Landscape, 6/e
Beamish et al: International Management: Text and Cases, 5/e
Bernardin: Human Resource Management, 3/e
Budd: Labor Relations: Striking a Balance
Burgelman/Maidique/Wheelwright: Strategic Management of Technology & Innovation, 4/e
Burt: World Class Supply Management, 7/e
Byers/Rue: Human Resource Management, 7/e
Cascio: Managing Human Resources, 6/e
Certo: Supervision: Concepts and Skill Building, 4/e
Chase: Operations Management for Competitive Advantage, 10/e
Colley et al: Corporate Governance
De Janasz et al: Interpersonal Skills in Organizations
Deakins/Freel: Entrepreneurship and Small Firms, 3/e
Desjardins: An Introduction to Business Ethics
Dess/Lumpkin: Strategic Management: Creating Competitive Advantages, 2/e
Dess/Lumpkin/Taylor: Strategic Management, Text and Cases
Dess et al: Teaching notes to accompany Strategic Management: Text and Cases
Dreher/Dougerty: Human Resource Strategy
Evans/Pucik/Barsoux: The Global Challenge
Fritzsche: Business Ethics, 2/e
Garvin: General Management
Gibson : Organizations : Behavior, Structure, Processes, 11/e
Gomez/Mejia et al: Management, 2/e
Hartman: Perspectives in Business Ethics, 2/e
Harvard Business School Entrepreneurship Articles
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Harvard Business School Entrepreneurship Cases
Harvard Business School Ethics Articles
Harvard Business School Ethics Cases
Harvard Business School General Management Articles
Harvard Business School General Management Cases
Harvard Business School Human Resources Management Articles
Harvard Business School Human Resources Management Cases
Harvard Business School Industry and Competitive Strategy Articles
Harvard Business School Industry and Competitive Strategy Cases
Harvard Business School International Business Articles
Harvard Business School International Business Cases
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Management (continued)
Harvard Business School Negotiation Cases
Harvard Business School Service Management Articles
Harvard Business School Service Management Cases
Harvard Business School Teaching and Case Method
Heneman: Staffing Organizations, 4/e
Hilgert/Dilts: Cases in Collective Bargaining and Industrial Relations, 10/e
Hill: Global Business Today, 3/e ê
Hill: International Business: Competing in the Global Marketplace, 5/eê
Hillier: Introduction to Management Science, 2/e
Hisrich/Peters: Entrepreneurship, 5/e
Hodgetts/Luthans: International Management, 5/e
Hosmer: The Ethics of Management
Hughes/Ginnett/Curphy: Leadership: Enhancing the Lessons of Experience, 4/e
Ivancevich: Human Resource Management, 9/e
Ivey Cases
Jick/Peiperl: Managing Change: Cases and Concepts, 2/e
Jones/George: Contemporary Management, 3/eê
Jones/George: Essentials of Contemporary Management
Kinicki: Management: A Practical Introduction ê
Katz/Kochan: An Introduction to Collective Bargaining and Industrial Relations, 3/e
Kirby: Entrepreneurship
Kreitner/Kinicki: Organizational Behavior, 6/e
Lewicki et al: Essentials of Negotiation, 3/e
Lewicki et al: Negotiation, 4/e
Lussier: Human Relations Organizations, 6/e
Luthans: Virtual OB
Manning: The Art of Leadership
Marilyn Taylor & Chi A. Archibong, Eds.: Pinnacle Management Strategy Case Base
Martocchio: Employee Benefits: A Primer for Human Resources
McShane/Von Glinow: Organizational Behavior, 2/e
Megginson/Byrd/Megginson: Small Business Management, 4/e
Mike’s Bikes Integrated Business Learning
Mike’s Bikes Intro Player’s Manual
Milkovich/Newman: Compensation, 8/e
Newton/Ford: Taking Sides: Issues in Business Ethics and Society, 8/e
Nickels/McHugh: Understanding Business, 7/e
Noe: Employee Training and Development, 3/e
Noe: Fundamentals of Human Resource Management
Noe: Human Resource Management: Gaining a Competitive Advantage, 4/e
Noorani: Power: The Modern Doctrine
Pearce/Robinson: Formulation/Implementation/Control of Competitive Strategy, 9/e
Pearce/Robinson: Strategic Management, 9/e
Pierce: Leaders and the Leadership Process, 3/e
Post/Lawrence/Weber: Business & Society: Corporate Strategy, Public Policy, Ethics, 10/e
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Rue: Management Skills and Applications, 10/e
Rue: Supervision, 8/e
Scholtes: The Leader’s Handbook: Making Things Happen, Getting Things Done scheduled for TBD
Slater: The GE Way Fieldbook: Jack Welch’s Battle Plan for Corporate Revolution scheduled for TBD
Society for Case Research, The
Spulber: Management Strategy
Steiner: Business, Government & Society, 10/e
Sterman: Business Dynamics: Systems Thinking and Modeling for a Complex World
Stevenson: Operations Management, 7/e
Thompson & Strickland: Strategic Management: Concepts and Cases, 13/e
Thompson/Gamble/Strickland: Strategy: Winning in the Marketplace
Timmons: New Venture Creation: Entrepreneurship for the 21st Century, 6/e
Walker: Modern Competitive Strategy
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Management (continued)
Coming Soon:
Budd: Labor and Industrial Relations scheduled for 03/12/04
Gitlow: Quality Management scheduled for 07/09/04
Greenberg: Modern Business scheduled for TBD
Hartman: Perspectives in Business Ethics, 3/e scheduled for 03/26/04
Hisrich: Entrepreneurship, 6/e scheduled for 03/26/04
Lawrence: Business and Society, 11/e scheduled for 05/07/04
Marcus: Management Strategy scheduled for 09/15/04
McShane: Organization Behavior, 3/e scheduled for 03/19/04
Palmer: Managing Change scheduled for 10/15/04
Rue: Management, 11/e scheduled for 06/25/04
Schilling: Strategic Management of Technology and Innovation scheduled for 07/09/04
Thompson/Strickland/Gamble: Crafting and Executing Strategy, 14/e scheduled for 07/16/04
Thompson/Strickland: Strategic Management: Concepts and Cases, 14/e
scheduled for 07/16/04
Marketing/Advertising
Arens: Contemporary Advertising, 9/e ê
Arnould/Price/Zinkhan: Consumers, 2/e
Bearden/Ingram/LaForge: Marketing, 4/e
Belch/Belch: Advertising and Promotion, 6/eê
Bingham/Gomes/Knowles: Business Marketing, 3/e
Boyd et al: Marketing Management: A Strategic Decision-Making Approach, 4/e
Cateora: International Marketing, 12/e
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Cravens/Piercy: Strategic Marketing, 7/e
Cravens/Lamb/Crittenden: Strategic Marketing Management Cases, 6/e -- CANCELED
Cravens/Lamb/Crittenden: Strategic Marketing Management, 6/e -- CANCELED
Crawford/Di Benedetto: New Products Management, 7/e
Duncan: Integrated Marketing Communications: Using Advertising and Promotion to Build Brands
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Marketing/Advertising (continued)
Grossnickle/Raskin: Handbook of Online Marketing Research
Guiltinan/Paul: Marketing Management Casebook
Guiltinan/Paul: Marketing Management; Strategies and Programs, 5/e
Hair et al: Marketing Research, 2/e
Harvard Business School Marketing Articles
Harvard Business School Marketing Cases
Harvard Business School Publications: The Practice of Management Series
Hawkins/Best/Coney: Consumer Behavior: Building Market Strategy, 9/e
Jobber: Principles and Practice of Marketing, 4/e
Johansson: Global Marketing, 3/e
Johnston: Churchill/Ford/Walker’s Sales Force Management, 7/e
Kerin/ Berkowitz /Hartley/Rudelius: Marketing, 7/eê
Kerin: Marketing: The Core
Lehmann/Winer: Analysis for Marketing Planning, 5/e
Levy: Retailing Management, 5/e
Lovelock & Weinberg: The Marketing Challenges Collection
Macchiette/Roy: Taking Sides: Marketing
Marilyn Taylor & Chi A. Archibong, Eds.: Pinnacle Management Strategy Case Base
Masterson/Pickton: Marketing: An Introduction
McDougall/Weinberg: Canadian Marketing Cases and Exercises
Mohammed et al: Internet Marketing: Building Advantage in the Networked Economy, 2/e
Monroe: Pricing: Making Profitable Decisions, 3/e
Mullins et al: Marketing Management, 5/e
Pelton et al: Marketing Channels: A Relationship Management Approach, 2/e
Perreault: Basic Marketing, 14/e
Perreault: Essentials of Marketing, 9/eê
Peter/Donnelly: Marketing Management: Knowledge and Skills, 7e
Peter/Donnelly: Preface to Marketing Management, 9/e
Peter/Olson: Consumer Behavior and Marketing Strategy, 6/e
Rayport/Jaworski: eCommerce ■ must meet author’s approval to customize
Rayport: Introduction to e-Commerce, 2/e
Roberts: Internet Marketing: Integrating Online and Offline Strategies
Stock/Lambert: Strategic Logistics Management, 4/e
Ulrich: Product Design and Development, 3/e
Walker: Marketing Strategy, 4/e
Weitz et al: Selling: Building Partnerships, 5/e
Zeithaml/Bitner: Services Marketing, 3/e
Coming Soon:
Futrell: ABCs of Relationship Selling, 8/e scheduled for 06/18/04
Johnston: Relationship Selling and Sales Management scheduled for 07/26/04
Lehmann: Analysis for Marketing Planning, 6/e scheduled for 08/20/04
Lehmann: Product Management, 4/e scheduled for 08/20/04
Pelton: Marketing Channels, 3/e scheduled for 08/20/04
Perreault: Basic Marketing, 15/e scheduled for 06/11/04
Peter: Consumer Behavior and Marketing Strategy, 7/e scheduled for 05/14/04
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Quelch: Marketing Management scheduled for 05/14/04
Organizational Behavior
Bloisi/Cook/Hunsaker: Management and Organizational Behavior
Cohen: Effective Behavior in Organizations, 7/e
Ellis/Dick: Introduction to Organizational Behavior, 2/e
French: Organizational Development and Transformation, 6/e
Harvard Business School Organizational Behavior Articles
Harvard Business School Organizational Behavior Cases
Ivancevich: Organizational Behavior and Development, 6/e
Jaffee: Organization Theory: Tension and Change
Jelepis: Organizational Behavior
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Operations Management
Bowersox/Closs/Cooper: Supply Chain Logistics Management
Burt/Dobler/Starling: World Class Supply Management, 7/e
Chase/Aquilano/Jacobs: Operations Management for Competitive Advantage, 10/eê
Chase/Aquilano/Jacobs: Production and Operations Management, 8/e
Davis: Fundamentals of Operations Management, 4/e
Davis/Heineke: Managing Services: Using Technology to Create Value
Finch: OperationsNow.com
Fitzsimmons: Service Management, 4/e
Gray/Larson: Project Management: The Managerial Process, 2/e
Harvard Business School POM Articles
Harvard Business School POM Cases
Hopp/Spearman: Factory Physics: Foundations of Manufacturing Management, 2/e
Knod/Schonberger: Operations Management, 7/e
Leenders et al: Purchasing and Supply Management, 12/e
Melynk/Swink: Value-Driven Operations Management
Stevenson: Operations Management, 7/e ê
Olson: Introduction to Project Management: A Systems Approach, 2/e
Schroeder: Operations Management, 2/e
Simchi/Levi/Kaminsky: Designing and Managing the Supply Chain, 2/e
Stevenson: Operations Management, 8/e
Vollmann et al: Manufacturing Planning: Control for Supply Chain Management, 5/e
Coming Soon:
Guerrero: Spreadsheets for MBAs scheduled for TBD
Liu: Manufacturing and Supply Chain Management scheduled for 01/28/05
Nahmias: Production and Operations Analysis, 5/e scheduled for 06/04/04
Seppanen: Process Design and Improvement scheduled for 10/08/04
Webster: Operations & Supply Chain Management scheduled for 11/12/04
Professional Business
Akin: Group Activities
Bandler: How to Use Financial Statements: A Guide to Understanding the Numbers
Calvin: Sales Management
Colley/Doyle/Hardie: Corporate Strategy
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Fisher: Leading Self-Directed Work Teams
Gilbert: How to be a Successful Online Student
Groff/Weinberg: SQL: The Complete Reference
Knapp: The Brand Mindset
Moore/Winograd/Lange: You Can Teach Online: Building a Creative Environment
Pande et al: Six Sigma Way
Ranadive: The Power of Now
Rasiel: The McKinsey Way
Reed/Lajoux: The Art of M & A: Merger/Acquisitions/Buyout Guide, 3/e
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342
Primis Online – Business and Economics
Last updated 03/26/04
Quantitative Methods
Cooper/Schindler: Business Research Methods, 8/e
Hillier: Intro to Management Science, 2/e
Levin/Rubin/Stinson/Gardner: Quantitative Approaches to Management
Schaums:
Cathey: Schaum’s Outline Theory and Problems of Electronic Devices and Circuits, 2/e
Dowling: Schaum’s Outline of Theory and Problems, Mathematical Economics, 3/e
FitzGerald: Schaum’s Quick Guide to Great Business Writing
Harris: Schaum’s Outline of Operating Systems
Kazmier: Schaum’s Outline of Business Statistics
Lerner: Schaum’s Outline of Principles of Accounting
Lerner/Cashin: Schaum’s Easy Outlines: Principles of Accounting
Salvatore: Schaum’s Outline of Statistics and Econometrics
Shim/Siegel: Schaum’s Outline of Theory: Problems of Financial Accounting, 2/e
Shim/Siegel: Schaum’s Outline of Theory and Problems of Managerial Accounting, 2/e
= available in print and eBook formats ê
= part of chapter-by-chapter color print program
■
= call 800-962-9342 = McGraw-Hill Professional Title
www.mhhe.com/primis/online 800-962-9342