QUESTIONNAIRE

Keep in mind your experience with your last online purchase. From your purchase experience, please
indicate your level of agreement with the following statements.
Strong
ly Strong
Disagr Disagr Neutr Agre ly
ee ee al e Agree

1 The security policy is easy to understand 1 2 3 4 5

The site displays the terms and conditions of
the online transaction before the purchase has
2 taken place 1 2 3 4 5
It provides information about the company
3 behind the site 1 2 3 4 5
The site appears to offer secure payment
4 methods 1 2 3 4 5
The site confirms the details of the transaction
5 before paying 1 2 3 4 5

6 This site has adequate security features 1 2 3 4 5

The site clearly explains how user information
7 is used 1 2 3 4 5
Only the personal information necessary for the
8 transaction to be completed is needed 1 2 3 4 5
Information regarding the privacy policy is
9 clearly presented 1 2 3 4 5
I think that this site shows that it complies with
the rules and regulations governing online data
10 protection 1 2 3 4 5
The site exaggerates the benefits and
11 characteristics of its offerings 1 2 3 4 5

12 It is not entirely truthful about its offerings 1 2 3 4 5

The site uses misleading tactics to convince
13 consumers to buy its products 1 2 3 4 5
This site takes advantage of less experienced
14 consumers to make them purchase 1 2 3 4 5
This site attempts to persuade you to buy things
15 that you do not need 1 2 3 4 5
The price shown on the site is the actual amount
16 billed 1 2 3 4 5

17 You get what you ordered from this site 1 2 3 4 5

18 The products I looked at were available 1 2 3 4 5

When the site promises to do something by a
19 certain time, they do it 1 2 3 4 5

20 In general, the online retailer is fair 1 2 3 4 5

Overall, I consider that the online retailer
21 follows a moral code 1 2 3 4 5
Overall, I consider the online retailer to be
22 ethical in its dealings with consumers 1 2 3 4 5

23 I am happy I made my purchase at this website 1 2 3 4 5

My choice to purchase from this site was a wise
24 one 1 2 3 4 5
I am satisfied with my decision to purchase
25 from this site 1 2 3 4 5
I can trust the performance of this website to be
26 good 1 2 3 4 5

27 This site is reliable for online shopping 1 2 3 4 5

28 This site is trustworthy 1 2 3 4 5

Strong
ly Strong
Disagr Disagr Neutr Agre ly
ee ee al e Agree
 29 I consider myself loyal to this site 1 2 3 4 5
I will transact with this site again for future
30 needs 1 2 3 4 5
I will recommend other people to patronage this
31 site 1 2 3 4 5
I will try new products that this site
32 recommends 1 2 3 4 5
I will continue to patronage this site even if
33 service charges are increased moderately 1 2 3 4 5
I am likely to pay a bit more for using the
34 services of this site 1 2 3 4 5

35 I have a strong preference for this site 1 2 3 4 5

36 To me this site ranks 1st among competing sites 1 2 3 4 5

37 This site gives me a feeling of social approval 1 2 3 4 5

I really identify with the people who use this
38 site 1 2 3 4 5
I feel like I belong to a network of users of this
39 site 1 2 3 4 5
I feel a deep connection with others who use
40 this site 1 2 3 4 5

Demographical Information: This section asks a few questions about you. Please check the appropriate answer
box or fill in the blanks.

29. Your Gender: Male Female

30. Your Age: Under 20 Years 20 – 30 Years

31 – 40 Years Over 40 Years

31. What is your education level?

Under Grad Post Grad Masters Post Grad Phd

32. What is your registered student status?

Full Time Part Time Evening

33. What is your annual personal income level?

Less than $60,000 $60,000 - $120,000

$120,000 - $180,000 $180,000 - $240,000

Over $240,000

34. What faculty are you registered with?

Science & Agri · Social Sciences

Engineering Humanities & Educ

Medical Sciences Law

Thank you for taking the time to answer this survey.