Study the Feasibility of OPV Market Conversion to

Hybrid Market Segments of Okra

Dibya Ranjan Otta

Keshav Kumar
NAARM Samvedana Kumari
Sumit Kumar Sharma
Project Objectives:

 To study the factors responsible for continuing the

cultivation of OPVs.
 Comparing the hybrids and OPVs in relation to the
above objective.
 To know the opportunities for conversion
highlighting the favorable factors of hybrid.
 Designing the methodology for conversion.
Background of Farmers:
Educational background of
farmers in E.Godavari dist.

12th class Degree

4% 3% Economic Status Percentage(%)
10th class
14%

Own land holding 79

Below 10th
class
79%

Lease land holding 21

 Land Holding %
50
50

45

40

35 30
30
Large Farmer
25 20 Medium Farmer

20
Small Farmer

15

10

Large Farmer Medium Farmer Small Farmer

Contd…

Cropping Pattern

Okra
8% Irrigation Status Percentage(%)
cotton
32%

Irrigated land 67

Paddy Non irrigated land 33

60%
 Feasibility of Conversion:
Transformation is inevitable whatever sector it is and Ag sector is no
exception to this.
Conversion rate
2
100% 3 10 14
90%
9
80% 15
No .of respondents

70%
60%
50% 95
40% 81
71
30%
20%
10%
0%
2008-09 2009-10 2010-11
Only Hybrid 2 10 14
Both hybrid and OPV 3 9 15
Only OPVs 95 81 71
 Factors responsible for Non conversion

Rank-
Factors for 5,very Rank-4, Rank-3, Rank- Rank-1, Rank-0, no
growing OP important important moderate 2, less very less problem

Initial investment 37 28 5 28 0 0

Return 22 10 24 21 20 1

Labor availability 22 50 16 9 0 0
Performance of
seed 16 8 52 17 3 2

Habituated to
grow 2 0 4 29 31 32
 Initial investment
4000
3700

3500

3000 3000
3000

2600
2500

2000
2000

1500
opv
1500
1200 1200 1200 hybrid
1000
1000

500
500

0
0
Labour Requirement:
Labour requireent for
Harvesting of the crop(one
Prioritization of labour problem
acre.)
16 15
no
14
problem very
12 1% important
10 23%
10 very less
important
20%
10%
8 OP
6 Hybrid

4
2 less
21%
0
OP Hybrid moderate
25%
Contd…
Performance of Hybrid
seed Habituated to Grow

no very
problem important
2% 2%
very less very
3% important moderate
4%
16%
less
18%
less
29%
important
8%
no
problem
33%
very less
moderate 32%
53%
Contd…
 Number of pickings.
 Germination problem.
 Same yield as hybrid.
 Unawareness about the management practices.
 Problem of weeds.
Yield Potential:
Yield (qt/acre)
40 35
35
28
30
25
q/acre

20 OP
15 Hybrid
10
5
0
OP Hybrid
1600
Market price/qt
1400
1400

1200

1000
1000

800
opv 10*100
600 hybrid 14*100

400

200

0
10*100 14*100

opv hybrid
 Opportunities:Economics
comparison of economics of OPV & Hybrids
50000
45000
40000
35000 OPV
30000
25000 HYBRID
20000
15000
10000
5000
0
Input cost Picking cost Cost of Return Profit Benefit cost
cultivation ratio
 Push strategy:
Creating awareness about USP of hybrids, about the nursery management through: a.
Jeep campaigns. b. TFA'S. c. Media.

High Market Disease & pest

High yield price
cost-benefit ratio color.
tolerance.

Push-pull strategy:
Convincing some of progressive farmers to adopt the hybrid technology
through

seed trails. crop shows. dealer's influence.

Pull strategy:
Providing the seeds by developing their own franchisee or through dealers .