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skirt!®
skirt.com
01(B)/2011
Where style meets substance.
print.
online.
books.
events.
01(B)/2011
skirt!® is everywhere!
skirt.com
Where is skirt!?
*Digital only markets
01(B)/2011
Our Vital Statistics
01(B)/2011
Print + Digital Markets Distribution
Augusta/Aiken/Columbia 30,000
Charleston 30,000
Greenville 12,500
Knoxville 30,000
Lexington 20,000
Memphis 22,000
Raleigh 30,000
Richmond 20,000
Savannah/Hilton Head 22,000
Winston-Salem 20,000
01(B)/2011
create it. live it. love it.
print.
01(B)/2011
“Your magazine keeps me going every month.
I am 23 years old, but it’s so refreshing to find something
that is such a pleasure to read for all ages.
Jennifer Salane, Charleston/Greenville, SC
Planet Nikki She Said/He Said Words to Live By skirt! Rules Monthly Theme Page She’s So skirt! Smart Girl
01(B)/2011
2011 Magazine Themes and Examples of Special Advertising Sections
January
The Amazing Issue
February
The Sinful Issue
March
The What-If? Issue 9 to 5:
Women in
April Business
The Scrumptious Issue
May
The Escape Issue
June
The Yes! Issue
July
The Red, White and
Feel Good:
True Blue Issue Health
& Wellness
August
The Challenge Issue
September
The Rules Issue
October
The Open House Issue
November
The Conversation Issue
The Give Book:
December Holiday Gifts
The Surprise Issue
01(B)/2011
“skirt! is always
mind altering, uplifting and certainly inspiring.”
Jeni, via email
Cover Local Profile Skirt of the Month Essay Calendar He’s So Original
01(B)/2011
Rates & Sizes
Format: 4-Column Tabloid • 10 3/4” x 16 7/8”
guidelines
skirt! is published monthly. We reserve the right to edit or reject any
material which may be deemed unsuitable for our publication.
ad design
skirt!-designed ads stand out because of their quality and clean, stylish
look. We are happy to provide this service for you. Ads created by
skirt! must run in skirt! prior to appearing in any other publi-
cation. Client must provide logos and/or specific photos and
illustrations to be used in the ad. Client will receive one proof.
Please proof for typographical errors as skirt! will not be
responsible for errors once the ad has been approved.
digital ad specs
All camera-ready ads must be a pdf, jpeg, tiff or eps. We do not
accept raw files for camera-ready art.
Note: please make sure all fonts are embedded or outlined to prevent
font problems.
When making pdfs: turn OPI off and make sure that all layers
have been flattened prior to making a pdf.
• Ads must have a laser proof.
• Line screen is 85 lines per inch.
• Scan images no larger than 300 dpi and the file size can be no
larger than 10 megabytes.
• Ads smaller than a full page must have at least a .5 ruled border.
Incorrectly sized ads may be rebordered or resized at the discretion
of skirt! and you will be charged a production fee to fix your ad.
01(B)/2011
2011 skirt!® Contacts
skirt! Knoxville
[p] 865.342.6907
01(B)/2011
Augusta, GA • Aiken & Columbia, SC
1x 3x 6x 12x
Full Pg $1588 $1406 $1282 $1135
1/2 Pg $941 $896 $800 $729
1/3 Pg $665 $624 $576 $535 Discounts are available when you advertise
in 2 or more markets. Please ask your representative
1/4 Pg $510 $488 $444 $420 for discounted rates.
1/6 Pg $435 $418 $400 $329
Color is included in the shown rates
Charleston, SC Memphis,TN
1x 3x 6x 12x 1x 3x 6x 12x
Full Pg $2015 $1815 $1615 $1375 Full Page $1542 $1388 $1234 $1079
1/2 Pg $1090 $985 $875 $730 1/2 Pg $1221 $1099 $977 $855
1/3 Pg $775 $690 $609 $555 1/3 Pg $921 $829 $737 $645
1/4 Pg $620 $550 $490 $440 1/4 Pg $664 $598 $531 $465
1/6 Pg $470 $430 $375 $345 1/6 Pg $570 $510 $450 $350
Color: Full & 1/2, $400; 1/3, 1/4 & 1/6 $150 Color is included in the shown rates
Greenville, SC Raleigh, NC
1x 3x 6x 12x 1x 3x 6x 12x
Full Pg $1830 $1650 $1465 $1250 Full Pg $2000 $1800 $1280 $1050
1/2 Pg $990 $895 $795 $660 1/2 Pg $1250 $1130 $800 $660
1/3 Pg $705 $630 $555 $505 1/3 Pg $833 $750 $603 $531
1/4 Pg $560 $505 $450 $400 1/4 Pg $625 $570 $450 $396
1/6 Pg $430 $390 $345 $315 1/6 Pg $417 $380 $340 $300
All Market Color is included in the shown rates Color is included in the shown rates
Advertising Rates
Knoxville,TN Richmond,VA
1x 3x 6x 12x 1x 3x 6x 12x
Full Pg $1897 $1710 $1518 $1298 Full Pg $2510 $2100 $1860 $1575
1/2 Pg $1028 $930 $825 $687 1/2 Pg $1535 $1260 $1125 $975
1/3 Pg $731 $655 $577 $522 1/3 Pg $1205 $1025 $895 $750
1/4 Pg $583 $522 $467 $412 1/4 Pg $875 $750 $665 $560
1/6 Pg $445 $400 $357 $325 1/6 Pg $690 $600 $525 $435
Color: Full $400, 1/2 $300, 1/3 $250, 1/4 $150, 1/6 $75 Color fee waived except for Open Rate ads.
Lexington, KY
1x 3x 6x 12x Savannah, GA
Full Pg $1900 $1710 $1505 $1324 1x 3x 6x 12x
1/2 Pg $1025 $930 $840 $750 Full Pg $1625 $1500 $1365 $1200
1/3 Pg $730 $675 $625 $560 1/2 Pg $1020 $950 $875 $750
1/4 Pg $585 $540 $500 $455 1/3 Pg $625 $575 $520 $480
1/6 Pg $450 $425 $395 $360 1/4 Pg $520 $480 $440 $400
Color: Full & 1/2, $400; 1/3,1/4 & 1/6 $200 1/6 Pg $400 $375 $350 $300
Color is included in the shown rates
Winston-Salem, NC
1x 3x 6x 12x
Full Pg $1920 $1730 $1540 $1345
1/2 Pg $1040 $935 $830 $730
1/3 Pg $740 $665 $595 $520
1/4 Pg $590 $530 $470 $410
1/6 Pg $450 $410 $360 $315
Color: Full $400, 1/2 $200, 1/3 & 1/4 $150, 1/6 $100
01(B)/2011
online.
01(B)/2011
“skirt.com is my crazy-quilt
of friends. Some look just like me and others are
completely different.”
@getaclewis
Blogs calendar
Written by women, Local and events,
skirt! Mama
for women. Fun, charities, websites.
entertaining, stimulat- A mom’s forum filled
ing and charming! Our with community, con-
Microskirts
blogging community tent and fun!
Our integrated version
is filled with talented of twitter, skirt! style.
writers and artists. Daily Muse
A daily inspiration or Social
Local Profiles creative product. Conversations and
Bold photos & community extending
creative profiles Newsletters
beyond our web site
feature women in Weekly and monthly to the far reaches of
fresh form. local and national the social hemispheres.
highlights in an email
Articles format. Skirt!Loves
Hiighlighted causes, All about the things
artists, authors, blog- contests
we can’t live with out
gers, celebrities and Fabulous prizes, fantas-
and the things we
women making a tic and creative ways
want most!
difference. to win!
And more
each month!
01(B)/2011
skirt.com delivers your message to a highly specific target market
of affluent, influential and well-educated women online. If your goal
is branding, product or event awarness or sales engagement, skirt!’s
portfolio of ad placements, custom sponsorships and social networking
delivers unparalled performance.
Ad Sizes
Medium Rectangle 300X250
SkyScraper 160X600
Large SkyScraper 300X600
Leaderboard 728X80
Rich Media Corner Peels and extendable ads
Digital Ad Pricing
All Market Placement Ad Type CPM/Mo. Rate
Digital Advertising
Rates Run of Site Leaderboard $14
SkyScrapers $14
Medium Rectangles $14
skirt.com understands that most advertisers have very specific needs and are willing to work with you to build a custom-
ized package that fits your individual needs and budget.
01(B)/2011
Advertise Now!
01(B)/2011
2011 Print Advertising Agreement
Special Instructions
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
01(B)/2011
2011 Company Credit Application
APPLICANT
COMPANY PROFILE
COMPANY’S OFFICERS/PRINCIPALS/PARTNERS
Address _ ______________________________________________________________________________________________________
Telephone ___________________________________________________
Address _ ______________________________________________________________________________________________________
Telephone ___________________________________________________
Please complete Information on Reverse Side
01(B)/2011
TERMS AND CONDITIONS
In consideration of the providing of advertising and related services by Morris Publishing Group LLC (“MPG”), now and/or in the future, the undersigned
Applicant, through its Authorizing Signatory, hereby (i) implies to MPG and request MPG establish a credit account for use by the Company and all Au-
thorized Users designated by Company; (ii) agrees to be bound by the terms and conditions of the Customer Agreement, as may be amended from time to
time and sent to them after the account is opened, including the provision that the Customer Agreement and the account will be governed by Georgia and
federal law; (iii) acknowledges and agrees that the account will be used solely for business or commercial purposes and not for personal, family or household
purposes; (iv) agrees that the Company will be liable for all transactions made on the account, including transactions by anyone designated as an Authorized
User; (v) acknowledges that each Authorized User is duly employed by the Company or is an agent-in-fact of the Company; (vi)) agrees to be liable for all
charges on the account; (vii) authorizes the receipt and exchange of credit information on the Company; and (viii) agrees to be governed by the following:
Agreement Terms. Applicant understands that these agreement terms are subject to change. Applicant understands that the Authorizing Signatory must be
18 years or older and a U.S. citizen or permanent resident alien, and that the Company must be a U.S. business to qualify for this offer. Applicant understands
that approval is based upon satisfying MPG’s credit standards. Applicant understands that this application will be retained whether or not it is approved.
Payment Terms. All invoices (including applicable sales taxes) are due net 30 days. Company shall pay all applicable taxes. If any invoice is not paid within
stated terms, then MPG reserves the right to suspend its performance at any time and/or cancel the account without notice. All disputes of any kind must be
reported in writing to MPG no later than 30 days from the date the invoice containing such disputed item or such item will be deemed correct and conclu-
sively accepted by Company. The Company waives any claim after said 30-day period. Submission of a written dispute notice by Company shall not relieve
Company of its obligation to timely pay all undisputed amounts. If Company breaches this Agreement, then Company agrees to pay all of MPG’s collection
agency fees and expenses, investigation, court and litigation expenses along with attorney fees equal to the greater of: (i) 15% of the amount owed, or (ii) the
amount awarded by the court. All actions related to Company’s account and collection thereon shall be brought in any state and county where Company is
located. In the case where Company fails to answer a complaint concerning an unpaid balance, MPG shall be entitled to attorney’s fees in an amount equal
to 15% of the unpaid balance.
Waiver of Jury Trial. In any action to enforce or interpret this agreement, Company and MPG waive trial by jury.
Additional Terms and Conditions. The Authorizing Signatory represents that he or she as the authority to do so and that by its execution he or she has
caused Company to be bound hereby. If credit is approved, MPG reserves the right to cancel credit at any time with or without notice for any reason what-
soever. Company agrees that should it place advertising through an advertising agency (or other third parties) that Company will continue to be obligated
to MPG for payment in full. In the event Company is an agency requesting advertising on behalf of a client, Company represents that it has the authority to
bind such client and Company agrees that Company is jointly and severally obligated along with its client/principal for the payment of such advertising under
the terms set forth herein. Any handwritten changes to this contract or any contrary language written as a part of an insertion order will be disregarded and
unenforceable unless agreed by MPG in writing. Company certifies that (i) all statements and information included in this application (including all financial
statements and attachments) are true, correct and complete and are made for the purpose of inducing MPG to extend credit to Company and (ii) all officers,
owners, or Authorized Users of Company are authorized to purchase advertising and MPG can rely on directions, order or instructions from any of them.
MPG is hereby authorized to verify any and all statements through any source available to it. MPG retains all rights of ownership in and to all advertisements
designed or created by MPG. MPG is not obliged to return ads or ad materials to Company. Company hereby grants a non-exclusive license to MPG for all
copyrights and other ownership rights in any advertisement of Company which is submitted for insertion. Company agrees to indemnify MPG for any and
all costs, claims, damages, and/or liability claimed against or incurred by MPG as a result of MPG’s publication of any ad copy submitted by Company (or
submitted on behalf of Company) to MPG. Company represents, warrants and guarantees that any ad copy so submitted to MPG is accurate, truthful and in
compliance with all copyright laws and all other applicable laws and regulations. MPG is not liable for failure to publish ads or distribute its publications be-
cause of flood, fire, riots, strikes, terrorists, storms, shortages of material, orders of government, failure of transportation, acts of God or other causes beyond
MPG’s control. This Agreement may be executed in one or more counterparts, each of which shall constitute an original and all of which shall constitute one
and the same document. A legible facsimile copy of this Agreement when fully executed shall be considered an original copy of this Agreement. IN THE
EVENT OF ANY ALLEGED BREACH BY MPG OF THIS AGREEMENT OR ANY OTHER CLAIMS BY COMPANY OR ANY OTHER PARTY, MPG
SHALL IN NO EVENT BE LIABLE FOR DAMAGES IN EXCESS OF THE LESSER OF ANY AMOUNT WHICH (I) EXCEEDS OF THE COST OF
THE ADVERTISEMENT; OR, (II) THE AMOUNT ACTUALLY PAID BY COMPANY TO MPG. MPG’S PAYMENT OF SUCH AMOUNT SHALL BE
COMPANY’S EXCLUSIVE REMEDY AND AGREED UPON LIQUIDATED DAMAGES.
SIGNATURES
Company Name_ ____________________________________________________________________________________________
Authorized Signature_ _____________________________________________ Title _____________________________________
Print Name ______________________________________________________ Date _____________________________________
Agency Name_______________________________________________________________________________________________
Authorized Signature_ _____________________________________________ Title _____________________________________
Print Name ______________________________________________________ Date _____________________________________
01(B)/2011